Curtis D.

Lenox
Mahwah, NJ 07430 USA Mobile: (917) 318-8790 E-mail: cdlenox@gmail.com

SUMMARY
Senior Marketing and Product Management Professional with extensive medical device experience and achievements. Successfully lead cross functional teams in dynamic global environments. Ably develop and launch new products and manage brands to drive growth. Flourish in demanding situations, with the ability to create and implement strategies and tactics to increase sales and support business goals. Effectively overcome hurdles and solve business problems with innovation and tenacious persistence. Find, interpret, and communicate key data to drive decisions and business growth. Work well within a larger organization while maintaining a business owners perspective and passion.

PROFESSIONAL EXPERIENCE
STRYKER ORTHOPAEDICS, Mahwah, NJ 2005--2011 Senior Product Manager, Procedural Knees and Global Programs. 2010- November 2011 Developed programs and integrated evolving procedural technologies into the greater portfolio to drive competitive conversions. Planned and effected a major product relaunch and directed a cross-functional team to develop a data-driven risk sharing agreement that tripled trial of single-use instrumentation by hospitals and surgeons and doubled users in 12 months Developed and launched a Gap Balancing instrumentation solution that exceeded penetration targets by 50% and grew incremental procedural revenue by $3.2M in eight months. Resolved a major customer satisfaction issue and prevented shutdown of a key business worth $500M+ in revenue by initiating and recruiting an unofficial internal team to develop and launch a new insert trial for primary knee arthroplasty. Product Manager, Triathlon Primary Knees. 2007--2009 Managed all aspects of strategy and programs for the largest segment of the companys largest single brand. Grew business from $293M to over $604M in three years, maintaining growth rates of 18% or better, even 5 years after launch. Recipient 2008 Best Percent to Budget Award; always 98.6% to budget or better. Increased competitive revenue as a percentage of sales from 28% to 36% over 18 months by formulating, leading, and implementing the Knee Knowledge Exchange initiative, a field training program which helped the sales force refocus its efforts on selling knees with science and deliver a more unified and differentiating story. Developed and launched Issues and Answers for Knees, an integrated program encompassing Direct-to-Surgeon, sales training, and promotional elements to drive growth. First global marketing initiative of its kind at the company. Championed highly successful Branch Partnership Program, which became the Divisional standard for sales force engagement and support. Assumed Asset Management for all indications of the companys largest product line and oversaw $100M+ in new instrument rollouts. Managed a 6-person team that developed and launched streamlined instrumentation to resolve significant user issues. Reclaimed $6M in unused instruments and generated $1+M in first year cost avoidance by recruiting and leading a team to create the Field Inventory Trading System , a web-based clearinghouse to improve instrument and implant utilization. Reduced forecasting time by 50%, increased field participation, and allowed year-round forecasting and rapid updates by developing the first online Forecasting System for Knees. Organized the first interplant Sales and Operations Planning effort for the companys largest brand. Product Manager, MIS Knees. 2005-2006 Lead manager on 3 teams that developed new minimally invasive instrumentation and implants for the companys largest brand. Enabled Sales Growth of 44% by developing and launching the MIS PR instruments, which subsequently became the companys most used instrument platform. Recipient, Presidents 2006 Special Recognition Award, for significant contributions to the success of the business unit.
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Curtis D. Lenox
Mahwah, NJ 07430 USA Mobile: (917) 318-8790 E-mail: cdlenox@gmail.com

ADVANCED MEDITECH INTERNATIONAL, INC. Flushing, NY 1993 2005 Co-Founder & Director of Marketing and Sales. Global responsibility for this medical products distributor and leader in the US$3M vasectomy equipment market. Developed and sold private label products domestically direct-to-end-user and overseas through medical distributors and retail channels. Analyzed market and product opportunities and formulated strategic marketing and sales strategies. Analyzed market and competitive data to determine optimum pricing, credit, and sales strategies. Formulated and executed new surgical product launches to urologists and ophthalmologists, including the development of comprehensive support materials, sell sheets, and channel support CDs. Developed relationships with prominent clinicians and key opinion leaders from multiple specialties. Initiated and negotiated a key distribution alliance with a GPO market leader in urology. Obtained patent and trademarks for an ophthalmic implant, then negotiated a profitable licensing agreement to commercialize the core technology. Full responsibility for profit and loss, operations, and cash flow management. Hired, trained, and managed 17 people for various company roles, including direct sales, MarCom, and trade shows. COLORSCOPE, INC. Monterey Park, CA 1992 1993 Marketing and Sales Manager for this national color separation and print film preparation firm serving major retailers and catalog companies. COLORPREP, INC. Foster City, CA 1990 1992 Account Executive, then Sales Manager for this provider of color separation and prepress services to advertising, catalog, and media companies in the San Francisco Bay Area. GOVERNMENT OF THE PEOPLES REPUBLIC OF CHINA Chongqing, China Exchange Scholar, then Foreign Expert for over 500 students of the Sichuan Institute of Foreign Languages 1985 1988

EDUCATION
UCLA Anderson School of Management Certificate, Medical Marketing Program. AJI NETWORK (Formerly Hecht & Associates), Santa Clara, CA Completed Year One of The Business Professionals Course. THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENT, Glendale, AZ Earned Master of Business Administration With Honors. WHITMAN COLLEGE, Walla Walla, WA Earned Bachelor of Arts in History. 1980 1984 September 2007

2002 2003 1988 1989

OTHER INFORMATION

Co-Inventor, U.S. Patent # 6,482,428, Weighted Eyelid Implant. Native English speaker; fluent in Mandarin Chinese and French. Runner; 2-time New York Marathon finisher. Former Board Member, New York Thunderbird Alumni Association. Eagle Scout and Active Boy Scout Troop Leader

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