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UNIVERSITY PRESS
Social Psy
2
Bypassing the Will: Toward Demystifying the Nonconscious Control of Socia I Behavior
John A. Bargh
Paris, 1986: Doctor Lhermitte accompanies two patients of his to various locations around the city. Both of them had suffered a stroke, which had damaged portions of their prefrontal cortex, areas critical for the planning and control of action. First, in his office, the woman gives Dr. Lhermitte a physical exam using the available equipment and utensils. Later. after they spend a half hour in the professor's apartment, he escorts the two of them out to the balcony, casually mentions the word museum, and leads them back inside. Their behavior becomes suddenly different: they scrutinize with great interest the paintings and posters on the wall, as well as the common objects on the tables, as if each was an actual work of art. Next, the man enters the bedroom, sees the bed, undresses, and gets into it. Soon he is asleep. Across . these and several other situations, neither patient is able to notice or remark on anything unusual or strange about their behavior. New York, 1996: University students take part in an experiment on the effects of behavior-concept priming. As part of an ostensible language test, partici pants are presented with many words. For some participants, words synony mous with rudeness are included in this test; for others, words synonymous with politeness are included instead. After finishing this language test, all participants are sent down the hall, where they encounter a staged situation in which it is possible to act either rudely or politely. Although participants show no awareness of the possible influence of the language test, their subse quent behavior in the staged situation is a function of the type of words presented in that test. People are often unaware of the reasons and causes of their own behavior. In fact, recent experimental evidence points to a deep and fundamental disso
37
ciation between conscious awareness and the mental processes responsible for one's behavior; many of the wellsprings of behavior appear to be opaque to conscious access. That research has proceeded somewhat independently in social psychology (e.g., Dijksterhuis & Bargh, 2001; Wilson, 2002), cognitive psychology (e.g., Knuf, Aschersleber, & Prinz, 2001; Prinz, 1997), and neuro psychology (e.g., Frith, Blakemore, & Wolpert, 2000; [eannerod, 1999), but all three lines of research have reached the same general conclusions despite the quite different methodologies and guiding theoretical perspectives em ployed. This consensus has emerged in part because of the remarkable resem blance between the behavior of patients with some forms of frontal lobe dam age and (normal) participants in contemporary priming studies in social psy chology. In both cases, the individual's behavior is being "controlled" by external stimuli, not by his or her own consciously accessible intentions or acts of will. Both sets of evidence demonstrate that action tendencies can be activated and triggered independently and in the absence of the individual's conscious choice or awareness of those causal triggers. In the examples that opened this chapter, for Lhermitte's (1986) patients as well as our undergrad uate experimental participants (Bargh, Chen, & Burrows, 1996), individuals were not aware of the actual causes of their behavior. In this chapter, I compare and contrast lines of research relevant to the nonconscious control of individual social behavior-that is, behavior induced to occur by environmental factors and not by the individual's conscious awareness and intentions. Such factors include, but are not limited to, the presence, features, and behavior of another person or persons (such as inter action partners). These are the environmental triggers of the behavior, which then occurs without the necessity of the individual forming a conscious inten tion to behave that way, or even knowing, while acting, what the true pur pose of the behavior is (see Bargh & Chartrand, 1999). My main purpose is to help demystify these phenomena by showing how several very different lines of research are all converging on the same conclusions regarding the degree of conscious access to the operation and control of one's own higher mental processes. Another purpose is to demystify the seeming power over psychological and behavioral processes wielded by some simple words namely those that are synonymous with behavioral and motivational con cepts such as rude and achieve. These lines of relevant research come from social psychology as well as cognitive neuroscience, cognitive psychology, developmental psychology, and the study of hypnosis. Yet they converge on the same story: that, at best, we have imperfect conscious access to the basic brain/mind processes that help govern our own behavior, broadly defined (i.e., from the motoric to the social and motivational levels). This harmony between the growing evidence of nonconscious influences on social behavior and higher mental processes (e.g.,
38 Fundamental Questions
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Bargh & Ferguson, 2000; Wilson, 2002) on the one hand, and the neuropsy chological evidence from both imaging and patient research concerning exec utive functioning, working memory, and the control of action on the other (e.g., Baddeley, 2001; Fourneret & [eannerod, 1998: Frith et al., 2000), is reciprocally strengthening of the conclusions of both lines of research. Of course, there are key important differences between these two areas of research as well. For example, the fact that our undergraduate experimental participants could be induced by subtle priming manipulations to behave in one way or another does not mean they largely lack the ability to act autono mously, as Lherrnitte's patients did. The damage to those patients' prefrontal cortices greatly reduced their ability to behave in any way except those af forded through external, perceptual means, Yet the priming and the patient studies do complement and support each other in demonstrating the same two principles: that an individual's behavior can be directly caused by the current environment, without the necessity of an act of conscious choice or will; and that this behavior can and will unfold without the person being aware of its external determinant.
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is the tendency or predisposition to behave in a certain way that is created, but the situation must be appropriate or applicable (Higgins, 1996) for that behavior to be performed. The second stream of research has shown that social and interpersonal goals can also be activated through external means (as in priming manipula tions), with the individual then pursuing that goal in the subsequent situa tion without consciously choosing or intending to do so or even being aware even of the purpose of his or her behavior (Bargh, 1990; Bargh, Gollwitzer, Lee-Chai, Barndollar, & Troetschel. 2001). Again, all that is needed is for words or pictures closely related in meaning to the goal concept to be pre sented in an offhand and unobtrusive manner so that the person is not and does not become aware of the potential influence or effect those goal-related stimuli might have on his or her behavior (Bargh, 1992). For example, even though subliminally presented primes related to cooperation did cause partici pants to cooperate on a task more than did the nonprimed control group, participants' subsequent ratings of how much they had wanted and tried to cooperate during the task were uncorrelated with their actual degree of cooperative behavior. Yet the same items administered to participants who had been explicitly (i.e., consciously) instructed to cooperate did significantly correlate with their actual degree of cooperation (Bargh et al., 2001, Experi ment 2). Alternatively, words related to achievement and high performance might be embedded along with other, goal-irrelevant words in a puzzle, or words related to cooperation might be presented subliminally in the course of an ostensible reaction time task. Just as with single types of behavior such as politeness or intelligence, presenting goal-related stimuli in this fashion causes the goal to become active and then operate to guide behavior toward that goal over an extended period of time. People primed with achievement related stimuli perform at higher levels on subsequent tasks than do control groups; those primed with cooperation-related stimuli Cooperate more in a commons-dilemma game; and those primed with evaluation-related stimuli form impressions of other people while those in a control group do not (see review in Chartrand & Bargh, 2002). Such effects are unlikely to be restricted to the laboratory environment; for example. merely thinking about the significant other people in our lives (something we all do quite often) causes the goals we pursue when with them to become active and to then guide our behavior without our choosing or knowing it, even when those individuals are not physically present (Fitz simons & Bargh, 2003). And the nonconscious ideomotor effect of perception on action becomes a matter of widespread social importance when applied to the mass exposure of people to violent behavior on television or in movies (see Hurley, 2002).
40
Fundamental Questions
cal demonstrations that our experience of willing is rooted in a causal attribu tion process that can be experimentally manipulated to produce false experi ences of will. Wegner and Wheatley (1999) reported studies in which participants used a computer mouse to move a cursor around a computer screen filled with pictures of objects. doing so along with another participant (actually a con federate of the experimenters) so that the two of them jointly determined the cursor's location. While they were doing this. the names of the different ob jects were spoken to them one at a time over headphones. Unknown to the actual participant, the confederate was given instructions over his or her headphones from time to time to cause the screen cursor to point to a given object. By manipulating whether the name of the moved-to object had or had not been presented to the participant just (l.e., a second or two) before the cursor landed on it (as opposed to earlier, or after the cursor had landed on it), so that the "thought" about that object had been in the participant's consciousness just prior to the cursor's movement to it, the experimenters were able to manipulate the participant's attributions of personal responsibil ity and control over the cursor's movement. In these experiments, therefore, beliefs about personal agency could be induced by manipulations of the key factors presumed to underlie feelings of will, according to the authors' attribu tional model-even though those factors had not, in fact, been causal in the cursor's movement. Such findings demonstrate that people do not and cannot have direct ac cess to acts of causal intention and choice. Kenneth Bowers (1984) had an ticipated this finding when he pointed out that it is "the purpose of psycholog ical research to enhance our comprehension and understanding of causal influences operating on thought and action. Notice, however, that such re search would be totally redundant if the causal connections linking thought and behavtor to its determinants were directly and automatically self-evident to introspection" (p. 250). Within (especially social) psychology. a further reason for the widely held belief in a free, undetermined will is the contrast often made between auto matic (nonconscious, implicit) and controlled (conscious, explicit) cognitive processes in the many dual-process models of social (and nonsocial) psycho logical phenomena (see Chaiken & Trope, 1999). Here. automatic processes are seen as determined, mechanistic, and externally (environmentally) trig gered, while controlled processes are largely seen as their antithesis, leading to an implicit understanding of them as internally instigated and somehow undetermined and without mechanism. But it is another logical error to con sider only automatic processes as caused and having underlying mechanisms, while controlled processes (somehow) do not, and are thus "free" (see Bargh & Ferguson, 2000). Regardless, this implicit belief in the uncaused. almost metaphysical nature of conscious or controlled mental processes has existed
42 Fundamental Questions
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in psychology for some time. Indeed, it was the main reason for their rejection as psychological phenomena by behaviorism, an irony noted many years ago by Donald Campbell (1969): The stubborn certainty I find in my experimental psychologist [behaviorist] friends on this point bespeaks not only a naive realism ... but also a men talistic dualism. They tend to forget that thinking. decision making, or ra tional inference is carried out by brain tissue fully as much as are auto matic reactions. They tend to think of them instead as purely mental. (pp. 64-65)
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capability was the connection between the prefrontal cortex and the neocere bellum, which increased in size by a factor of five. This expanded pathway enables nonconscious control over higher executive mental processes, be cause it connects the main cerebellar receiving areas in the brain stem with the frontal tertiary cortex (two levels of analysis removed from direct sensa tion). This part of the cortex receives inputs only from secondary analysis areas of the brain (which take input only from other mental representations and not from sensory organs), and thus is entirely buffered from direct sensory areas. "The fact that these pathways are connected to high level cognitive re gions places the cerebellum in a strategic location .... The overwhelming size of this connection to the prefrontal areas suggests an important executive role, probably in the generation of automated programs of executive control" (Donald, 2001. pp. 196-197). Hence, there appears to be a sound anatomi cal basis for the notion of nonconscious guidance of higher mental processes, such as interpersonal behavior and sophisticated goal pursuit.
Separate Visual Input Pathways The first such evidence came from a study of patients with lesions in specific brain regions (Goodale, Milner, Jakobsen, & Carey, 1991). Those with lesions in the parietal lobe region could identify an object but not reach for it correctly based on its spatial orientation (such as a book in a horizontal versus vertical position), whereas those with lesions in the ventral-visual system could not recognize or identify the item but were nonetheless able to reach for it correctly when asked in a casual manner to take it from the experimenter. In other words, the latter group showed appro priate action toward an object in the absence of conscious awareness or knowledge of its presence. Decety and Grezes (1999) and Norman (2002) concluded from this and related evidence that two separate cortical visual pathways are activated dur ing the perception of human movement: a dorsal one for action tendencies based on that information, and a ventral one used for understanding and recognition of it. The dorsal system operates mainly outside of conscious awareness. while the workings of the ventral system are normally accessible to consciousness. [eannerod (2003) has similarly argued that there exist two different representations of the same object. one "pragmatic" and the other
44 Fundamental Questions
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"semantic." The former are actional, used for interacting with the object: the latter are for knowing about and identifying the object. Thus the dorsal stream (or activated pragmatic representation) could drive behavior in response to environmental stimuli in the absence of conscious awareness or understanding of that external information. It could, in princi ple, support a nonconscious basis for action that is primed or driven by the current or recent behavioral informational input from others-in other words. be a neurological basis for the chameleon effect of nonconscious imitation of the behavior of one's interaction partners (Chartrand & Bargh, 1999). More over, the discovery of "mirror neurons," first in macaque monkeys (Rizzo lattl & Arbib, 1998) and now in humans (Buccino et al., 2001)-in which simply watching mouth, hand, and foot movements activates the same func tionally specific regions of the premotor cortex as when performing those same movements oneself-is further compelling evidence for a direct connec tion between visual information and action control (see also Woody & Sadler. 1998). Taken together, these findings implicate the parietal cortex as a potential candidate for the location of (social) priming effects. Recall that Goodale et al. (1991) had concluded from their patients that those with lesions in the parietal lobe region could identify an object but not reach for it correctly, but those with intact parietal lobes but lesions in the ventral-visual system could reach for it correctly even though they could not recognize or identify it. Lhermitte's patients had intact parietal cortices that enabled them to act, but solely upon the behavioral suggestions afforded by the environmental situa tions or objects (i.e., primes).
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Lack oj Conscious Access to Operating Behavior Procedures Related to this exis tence of a visual input pathway directly connected to the action system and relatively inaccessible to conscious awareness is that there is also minimal if any conscious access to any operating motor system (see review in Frith et al., 2000). This research is showing, to a startling degree. just how unaware we are of how we move and make movements in space. Again, this evidence is consistent with the proposition that our behavior can be outside of con scious guidance and control. A person cannot possibly think about and be consciously aware of all of the individual muscle actions in compound and sequential movements-there are too many of them and they are too fast (see. e.g., Thach, 1996). Therefore they can occur only through some process that is automatic and subcon scious. Empirical support for this conclusion comes from a study by Fourneret and [eannerod (1998). Participants attempted to trace a line displayed on a computer monitor, but with their drawing hand hidden from them by a mir ror. Thus they were not able to see how their hand actually moved in order to reproduce the drawing; they had to refer to a graphical representation of
Bypassing the Will 45
that movement on a computer monitor in front of them. However, unknown to the participants, substantial bias had been programmed into the transla tion of their actual movement into that which was displayed on the screen, so that the displayed line did not actually move in the same direction as had their drawing hand. Despite this, all participants felt and reported great confidence that their hand had indeed moved in the direction shown on the screen. This could only have occurred if normal participants have little or no direct conscious access to their actual hand movements.
plans were stored in the same location (or if there were conscious access to all of the operations of working memory; see chapter 8), so that awareness of one's intention was solely a matter of conscious access to the currently operative goal or behavior program, then it would be difficult to see how nonconscious control over social behavior could be possible. This finding alone-a dissociation within working memory itself between conscious inten tion and action-has the potential to remove much of the mystery behind the nonconsclous activation and guidance of complex social behavior and goal pursuit. The storage of current intentions in brain locations that are anatomi cally separate from their associated and currently operating action programs would appear to be nothing less than the neural basis for non conscious goal pursuit and other forms of unintended behavior.
48
Fundamental Questions
measures? What is the nature of this power of activated concepts over our judgments and behavior?
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Conclusion
Action tendencies can be activated and put into motion without the need for the individual's conscious intervention; even complex social behavior can un fold without an act of will or awareness of its sources. Evidence from a wide variety of domains of psychological inquiry is consistent with this proposition. Behavioral evidence from patients with frontal lobe lesions, behavior and goal-priming studies in social psychology, the dissociated behavior of deeply hypnotized subjects, findings from the study of human brain evolution, cogni tive neuroscience studies of the structure and function of the frontal lobes as well as the separate actional and semantic visual pathways, cognitive psycho logical research on the components of working memory and on the degree of conscious access to motoric behavior-all of these converge on the conclusion that complex behavior and other higher mental processes can proceed inde pendently of the conscious will. Indeed, the brain evolution and neuropsycho logical evidence suggests that the human brain is designed for such indepen dence. These are tentative conclusions at this point. because cognitive neurosci ence research is still in its infancy, and the cognitive psychological study of the underlying mechanisms of behavior and goal-priming effects in social psychology is perhaps in early childhood. But the two literatures clearly speak to each other. Indeed, Posner and DiGirolamo (2000) drew the more general and encompassing conclusion that the information-processing and the neuro physiological levels of analysis have achieved a level of mutual support greater than previously imagined. In opening their review, they remark on "how closely linked the hardware of the brain is to the performance of cognitive and emotional tasks, and the importance of environment and self-regulation to the operations of the human brain" (p. 874). The case of nonconscious social behavior reviewed in this chapter serves as an excellent example of that linkage; the neuropsychological evidence giving greater plausibility to the priming phenomena, and the priming phenomena demonstrating how deeply the neuropsychological phenomena affect the daily life of human be ings.
Acknowledgments Preparation of this chapter was supported in part by a Guggen heim Fellowship, a Fellowship at the Center for Advanced Study in the Behavioral Sciences, and by the U.S. National Institute for Mental Health (Grant MH60767). I am grateful to Alan Baddeley, Roy Baumeister, Jerome Bruner, Jean Decety, Peter Gollwitzer, Ran Hassin, Denis Phillips, Lee Ross, Jim Uleman, and Dan Weg ner for feedback, comments. and suggestions; thanks also to Melissa Ferguson, Grainne Fitzsimons, Ravit Levy, K. C. McCulloch. Ezequiel Morsella, and Pamela Smith for comments on an earlier version of the manuscript.
54 Fundamental Questions
Note
for
in
ide on. md -ply ml
1. In fact. early on. Thorndike (1913. p. 105) did attack the ideomotor action principle as "magical thinking," and his criticism effectively stifled scientific re search on ideomotor action for the next 60 years (see Knuf et al., 2001, p, 780).
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