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UGC-NET-Commerce-24 June, 2012

1.Bussiness Environment 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 Economic Policies Economic Planning Competition Policy Consumer Protection Environment Protection Second Generation Reforms Industrial Policy & Implementation Industrial Growth & Structural Changes 2.Financial & Management Accounting Purchase of Business Liquidation Valuation of Shares Amalgamation Absorption & Reconstruction Holding Company Accounts Ratio Analysis Funds Flow Analysis Marginal Costing Break Even Analysis Standard Costing Budgetary Control Costing for Decision Making Responsibility Accounting 3.Bussiness Economics Concept of Profit & Wealth Maximization Elasticity of Demand Indifference Curve Analysis Utility Analysis Laws of Return Laws of variable Proportions Perfect Competition Market Monopolistic Competition Market Monopoly Market Oligopoly Market 4.Bussiness Statistics & Data Processing Collection of Data Sampling-Need & Errors Normal Distribution Regression Chi-square test 5.Bussiness Management

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38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 Objectives Strategies Organizational Structure-Formal/Informal Motivation Leadership Committees Communication Business Ethics 6.Marketing Management Concepts of Marketing Marketing Tasks Marketing Environment Consumer Behavior Product Decisions Pricing Decisions Distribution Decisions Promotion Decisions Online Marketing/E-Marketing Direct Marketing Social, Ethical & Legal aspects of Marketing in India 7.Financial Management Capital Structure Financial & Operating leverages Cost of Capital Capital Budgeting Working Capital Management Dividend Policy 8.Human Resource Management Roles & Functions-HRM Human Resource Planning Job-Analysis, Job Description & Specifications Recruitment & Selection Training & Development Wage & Salary Administration Incentives & Fringe Benefits Morale & Productivity Performance Appraisal Industrial Relations in India Health, Safety, Welfare & Social Security Workers Participation in Management 9.Banking & Financial Institutions Types of Banks & Their Functions Reserve Bank of India

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77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 NABARD Rural Banking NPA Capital Adequacy Norms E-Banking IDBI IFCI SFCs UTI SIDBI 10.International Business Balance of Payments International Liquidity IMF World Bank IFC IDA ADB WTO-Functions & Policies EXIM Bank EXIM Policy of India Regulation and Promotion of Foreign Trade