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Aloe Vera, which is an extract from Aloe plant, is one of the best examples of herbal skin care product. Freshly extracted aloe Vera is a natural hydrant that helps in soothing skin. It also helps in healing cuts and treating sun burns. A number of herbs are known to possess cleansing properties. Specific and Harmless Contents: Exclusive herbal ingredients are found in many natural herbal skin care products that work only for a particular purpose without affecting other aspects of the skin, unlike the commercial skin care products on the market today. For example, having exposure to the skin for a maximum period of six hour with a commercial moisturizer would usually cause the chemicals inside to do some other activities on the skin, without the individuals knowledge. The herbs in natural herbal skin care products are very much specific so they are able to perform on the maximum level.
CHAPTER 2
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As a rule, market segmentation is performed on a basis not directly related to advertising response. Consumption or income is a frequently used segmentation criterion, advertising expenditure being higher for high income or consumption groups than those with low level of income and consumption. The best advertising strategy would be to develop separate policies for each of the different groups in the market.
2.2.3 Evaluation of Alternatives The marketer needs to know about alternative evaluationthat is, how the consumer processes information to arrive at brand choices. Unfortunately, consumers do not use a simple and single evaluation process in all buying situations. Instead, several evaluation processes are at work. The consumer arrives at attitudes toward different brands through some evaluation procedure. How consumers go about evaluating purchase alternatives depends on the individual consumer and the specific buying situation. In some cases, consumers use careful calculations and logical thinking. At other times, the same consumers do little or no evaluating; instead they buy on impulse and rely on intuition. Sometimes consumers make buying decisions on their own; sometimes they turn to friends, consumer guides, or salespeople for buying advice. 2.2.4 Purchase Decision In the evaluation stage, the consumer ranks brands and forms purchase intentions. Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. The first factor is the attitudes of others. The second factor is unexpected situational factors. The consumer may form a purchase intention based on factors such as expected income, expected price, and expected product benefits. However, unexpected events may change the purchase intention.
extent. The youngest brother, S.Manminder Singh, is the Managing Director of M/s ThreeN-Products Pvt. Ltd. The dynamic second brother, S.Dilvinder Singh, is the M.D. of R.D.M.Traders Pvt.Ltd. Ayur has a distribution network of about 1 Lac Dealers throughout the length and breadth of the country and the plan is increase this number to about 700 from the present strength of about 500. The Distributors are being serviced by a network of 23 C/Fs and 4 Super Stockiest. Ayur with its increasing network of esteemed distributors will soon cross the 100 crores turnover.
2.3.2 LOTUS LOTUS HERBALS, an innovative line of herbal & ayurvedic skin and hair care products, is presented by LOTUS HERBALS LTD, New Delhi, India. Herbal & Ayurvedic products of this company have been widely exported to U.S.A., UK, UAE, Japan and South Africa. The plant is located in lush green and pollution free environment of Noida. Lotus Herbals Ltd. is steered by a professional management team headed by its Chairmancum-Managing Director, Mr. Kamal Passi. The Company has been promoted by Mr. Kamal Passi, who has an in-depth experience of 35 years in cosmetics manufacturing and a flair for professional management.
2.3.3 DABUR
Dabur India Limited is one of the leading FMCG companies in India with a consolidated turnover exceeding Rs. 2396 crores. Founded by Dr. SK Burman in 1884, Dabur is India's most recognized herbal specialist company and a trusted name in the field of herbal skin care products 2.3.4 HIMALAYA
The Himalaya Company was founded in 1930 by Mr. M. Manal with a clear vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5,000 year old system of medicine. This included referring to ancient ayurvedic texts, selecting indigenous herbs and subjecting the formulations to modern pharmacological, toxicological and safety tests to create new drugs and therapies. Starting off operations in Dehradun way back in the 1930s, the company later spread its wings to Mumbai and across the country. In 1975, the company set up an advanced manufacturing facility in Makali, Bangalore, India, which today houses the Corporate headquarters. In 1991, the
company relocated its R&D facility to Bangalore. The manufacturing facility at Makali has the largest tablet-coating unit in the country. Over one crore tablets are punched every day. 2.3.5 BIOTIQUE Biotique can best be described as a Science of Life company into the business of enhancing the health and beauty of a healthy person. The company was born a decade ago after a decade of research and product development. The research team, based in Switzerland and India, comprises of world's leading cosmetologists and Ayurvedic doctors. It provides a complete range of skin, hair and body care products based on authentic Ayurvedic formulations. It also manufactures and markets a range of food supplements and complete range of beauty care and make-up products. The latest addition to the 250-products-strong product range is premium bathing soaps. Biotique is synonymous with serious skin and hair care developed from Ancient Ayurveda. It embodies the collection of traditions of the ancient sages, which have been passed on generation after generation. It is the way of life of these Rishis that is the Biotique's essence.
CHAPTER 3
OBJECTIVES
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1. To study the advertisement effectiveness on customers purchase decision of herbal skin care products. 2. To examine closely the efficiency of various advertising media used for herbal brands.
CHAPTER 4
RESEARCH METHODOLOGY
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RESEARCH DESIGN ---Exploratory SAMPLE DESIGN ---Random sampling SAMPLE SIZE ---50 SAMPLE UNITS ---Direct consumers TOOLS USED FOR DATA COLLECTION --1. PRIMARY DATA --Questionnaire 2. SECONDRY DATAfrom various journals, magazines and websites. TOOLS USED FOR DATA ANALYSIS 1. z test 2. Factor analysis 3. Graphical analysis
CHAPTER 5
Limitations
I. II. III. IV. Research is time bound that made research limited in at scope. Financial sources are also constant to the research. The area of sampling is confined to Indore region. Sample size of research has been restricted to 50.
CHAPTER 6
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Contribution
With the help of this research we can identify the advertisement effectiveness on customers purchase decisions of herbal skin care products. With the help of research we can identify the efficiency of various advertising media for herbal brands.
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Bibliography/ Webliography
Bibliography
Kothari,C.R. Research Methodology, New Age International(P) Ltd., New Delhi/1995 Gupta Sunil impact of ads: herbal hair and skin care products journal of marketing & Communication /Jan-Apr 2007 Kotler Philip Marketing management Prentice Hall of India private limited. New Delhi.
Webliography
http://www.ayur.com/html/history.htm http://www.herbal brands.com http://www.lotus.com/html/HISTORY. http://en.wikipedia.org/wiki/herbal brands
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