ABP Level 7.

PgDBM Value Added Marketing

Assignment 1. Understand market value from different perspectives in an organisation of your choice. You may use examples of organisations you have worked for or you are familiar with. 1(a) Using relevant examples from an organisation, describe the nature of value added marketing with regard to tangible and intangible dimensions. Illustrate how service and product augmentation could increase value. Evaluate the elements of the marketing process Learning outcomes and assessment criteria 1.1

1(b) 1(c)

1.2 1.3 1.4

1(d) Examine the key concepts of value added marketing Submit the above in the form of a structured business report of approximately 1000 words suitable for senior management. Assignment 2. Understand the definitions of value added marketing within an organization of your choice 2(a) Critically evaluate the impact of different definitions of value added marketing on consumers from economic, social, ethical and moral perspectives. Critically evaluate the impact of value added marketing on the designs of value propositions Critically examine the marketing principles of exchange of value Examine how the value proposition applies to the provision of services and products 2.1

2(b) 2(c) 2(d)

2.2 2.3 2.4

Submit the above in the form of a structured business report of approximately 1000 words Assignment 3. Understand what drives value added marketing in an organization of your choice 3(a) Examine how consumer circumstances, lifestyle and cultural influences can drive marketing change 3(b) Investigate the impact of value propositions on wellbeing, wealth creation, social and economic mobility, resource scarcity and natural effects. Analyse how organisations apply value added principles for improvement in performance, profitability, cost effectiveness and brand value. Critically analyse the drivers that influence change and strategic development including financial, resource, cost and productivity. Submit the above in the form of a structured business report of approximately 1000 words Assignment 4. Understand the impact of the modern age of value added marketing and the importance of managing customer relationships in value added marketing. 4(a) Critically evaluate the impact of design and innovation on value creation and the effect of science and technology on value creation Critically examine the contribution of customer relationship management to value added marketing including brand image, reputation management, competitive advantage and value chain Critically compare brands with respect to image identity and brand strength Critically examine the role of marketing management in value chain management Submit the above in the form of a structured business report of approximately 2000 words

3.1

3.2

3(c)

3.3

3(d)

3.4

4.1, 4.2

4(b)

5.1

4(c) 4(d)

5.3 6.2, 6.3

ABP Level 7: Strategic Resource Management Assignment 1. Understand the role of human resource management in supporting business strategy. You may use examples of organizations that you have worked for or you are familiar with. 1(a) Investigate how human resource management contributes to the achievement of organisational objectives Critically evaluate the role of human resource management within a business organisation Evaluate the processes that an organization uses to plan its human resource requirements 1.1

1(b) 1(c)

1.2 1.3

Submit the above in the form of a structured business report in approximately 1000 words Assignment 2. Understand how to develop human resources in organisations 2(a) 2(b) Critically evaluate the recruitment and the retention strategies used in an organisation Critically evaluate the techniques that are used for employee development in an organisation and their contribution to ensuring employee engagement. Critically analyse the effectiveness of human resource management strategies in supporting organisational strategy 2.1 2.2, 2.3

2(c)

2.4

Submit the above in the form of a structured business report of approximately 1000 words Assignment 3. Understand the role of physical resource management and marketing in supporting business strategy 3(a) Critically examine how physical resource management contributes to the achievement of organisational objectives and its role in an organisation 3(b) 3(c) Evaluate the processes an organisation uses to plan its physical requirements Critically examine how marketing activities contribute to the achievement of organisational objectives. Evaluate the role of marketing operations in an organisation and how the organisation develops its market

3.1, 3.2

3.3 4.1

3(d)

4.2, 4.3

Submit the above in the form of a structured business report of approximately 2000 words

Assignment 4. Understand the role of information systems management in supporting business strategies 4(a) Critically examine how information system management contributes to the achievement of organisational objectives Critically evaluate the role of information systems management within an organisation Appraise the processes that an organisation adopts to plan its information systems requirements 5.1

4(b) 4(c)

5.2 5.3

Submit the above in the form of a structured business report of approximately 1000 words

ABP Level 7. PgDBM Value Added Marketing Marking Sheet and feedback LO1 Understand Market Value from different perspectives in an organisation 1.1 Examine the nature of value added marketing with reference to tangible and intangible dimensions 1.2 Illustrate with examples how service and product augmentation could improve value 1.3 Evaluate the elements of the marketing process in an organisation 1.4 Examine the key concepts of value added marketing LO2 Understand the definitions of value added marketing within an organisation 2.1 Evaluate the impact of different definitions of value added marketing on consumers from economic, social, ethical and moral perspectives. 2.2 Evaluate the impact of value on the designs of value propositions 2.3 Examine the marketing principles of exchange of values 2.4 Explain how the value proposition applies to the provision of services and products LO3 Understand what drives value added marketing in an organisation 3.1 Explain how consumer circumstances, lifestyle and cultural influences can drive marketing change 3.2 Assess the impact of value propositions on the wellbeing, wealth creation, social and economic mobility, resource scarcity and natural effects 3.3 Analyse how organisations apply value added principles for improvement in performance, profitability, cost effectiveness and brand value 3.4 Analyse the drivers that influence change and strategic development including financial, resource, cost and productivity LO4 Understand the impact of modern age of value added marketing 4.1 Evaluate the impact of design and innovation on value creation 4.2 Evaluate the effect of science and technology on value creation LO5 Understand the importance of managing customer relationships in value added marketing 5.1 Examine the contribution of CRM to value added marketing including brand image, reputation management, competitive advantage and value chain 5.3 Compare brands with respect to image identity and brand strengths 6.2 and 6.3: Examine the role of marketing management in value chain management Assessment Criteria met Y/N? Comments/feedback

ABP Level 7 Strategic Resource Management Marking Sheet and feedback LO1 Understand the role of human resource management in supporting the business strategy of an organisation 1.1 Show how HRM contributes to the achievement of organisational objectives. 1.2 Evaluate the role of HRM within a business organisation 1.3 Evaluate the processes that an organisation adopts to plan its HR requirements LO2 Understand how to develop human resources in organisations 2.1 Evaluate the recruitment and retention strategies used in an organisation 2.2 Evaluate the techniques that are used for employee development in an organisation 2.3 Examine the contribution the techniques make to ensure employee engagement 2.4 Analyse the effectiveness of HRM strategies in supporting organisation strategies LO3 Understand the role of physical resource management in supporting the business strategy of an organisation 3.1 Examine how physical resource management contributes to the achievement of organisational objectives 3.2 Discuss the role of physical resource management in an organisation 3.3 Evaluate the processes and organisation adopts to plan its physical requirements LO4 Understand the role of marketing in supporting the business strategy of an organisation 4.1 Examine how marketing activities contribute to the achievement of organisational objectives 4.2 Evaluate the role of marketing operation in an organisation 4.3 Explain how an organisation develops its market LO5 Understand the role of information system management in supporting business strategies. 5.1 Examine how information systems management contributes to the achievements of organisational objectives 5.2 Evaluate the role of information systems management within an organisation 5.3 Evaluate the processes an organisation adopts to plan its information systems requirements