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This document provides an overview of a project report that compares the promotional tools used by HDFC Life Insurance Company and LIC, and evaluates the effectiveness of each tool. The report includes chapters on the introduction to both companies, research methodology used for the study, analysis of findings from primary and secondary data collection, and recommendations. The executive summary indicates the report focuses on a comparative study of promotional tools between HDFC and LIC based on a sample size of 30 respondents in Phagwara through personal interviews and a questionnaire.
This document provides an overview of a project report that compares the promotional tools used by HDFC Life Insurance Company and LIC, and evaluates the effectiveness of each tool. The repo…