Name of Organization: 1. The percentage of customer & their relationship with the organization in a year?

... 2. What is cost (in percentage) of doing business? --------------------------------------------------------------------------------------------------------------------------3. The amount spent on maintenance per customer (customer support, promotional activities)?

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4. The amount of contribution by per customer per year?

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5. The number of years an average customer prefers to stay with the same organization?

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6. The total number of customers across all branches?

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Name of the Respondent: Age: Occupation: ------------------------------------------------------------------------------------------------------------------------------------1. Which one of the supermarkets you go frequently for your monthly grocery? a. Agroa d. Nandan b. Meeena bazaar e. Price club c. Swapno

2. The next time you go for monthly shopping what is the probability that you would again go to each of the super markets? Agora Meeena bazaar Swapno Nandan Price club

3. On an average how often do you go to the supermarket? a. Once a week or more d. 3 - 4 time a year every 2 year or less 4. How much do you spend on an average purchase? a. Less than tk. 1000/c. Between tk 1500/- and tk/- 1999/e. Between tk 2500/- and tk/- 3000/b. Between tk 1000/- and tk/- 1499/d. Between tk 2000/- and tk/- 2499/f. Tk 3000/- or more b. Once in every 2 weeks e. Once a year c. Once a month f. Once in

5. How would you rate the overall quality of the supermarket? a. Very high quality d. Low b. High quality e. Very Low c. Average

6. How would you rate the competitiveness of each of the supermarkets? a. Very competitive d. Not competitive b. competitive e. Not at all competitive c. Moderate

7. The supermarkets have adequate no of branches and are open whenever I need to go? a. Strongly agree d. Disagree b. Agree e. Strongly Disagree c. Sometimes

8. I often pay attention to the supermarkets promotional activities. a. Strongly agree b. Agree c. Sometimes

d. Disagree

e. Strongly Disagree

9. I often pay attention to the information the supermarkets send to me. a. Strongly agree d. Disagree b. Agree c. Sometimes e. Strongly Disagree

10. The supermarket is an active sponsor of social events. a. Strongly agree d. Disagree b. Agree c. Sometimes e. Strongly Disagree

11. The supermarket has high ethical standard with respect to customers and employees. a. Strongly agree d. Disagree b. Agree c. Sometimes e. Strongly Disagree

12. The image of the supermarket fits my personality well. a. Strongly agree d. Disagree b. Agree c. Sometimes e. Strongly Disagree

13. The preferential treatment that I get from the supermarket loyalty program is important to me. a. Strongly agree d. Disagree b. Agree c. Sometimes e. Strongly Disagree

14. The supermarket has a lot of information about me. a. Strongly agree d. Disagree b. Agree c. Sometimes e. Strongly Disagree

15. The supermarket recognizes me as being special a. Strongly agree d. Disagree b. Agree c. Sometimes e. Strongly Disagree

16. The preferential treatment that I get from the supermarket is important to me. a. Strongly agree d. Disagree b. Agree c. Sometimes e. Strongly Disagree

17. I feel of a sense of community with other customers of the supermarkets. a. Strongly agree d. Disagree b. Agree c. Sometimes e. Strongly Disagree

18. I have high level of trust in the supermarkets a. Strongly agree d. Disagree b. Agree c. Sometimes e. Strongly Disagree