Sei sulla pagina 1di 11
AHMER MASOOD BB-083045 AWAIS FAROOQ BB-083025 RAKHSHANDA JABEEN BB-083033 FAHAD SALEEM BB-083007 ANIL JOHN BB-083023

AHMER MASOOD

BB-083045

AWAIS FAROOQ

BB-083025

RAKHSHANDA JABEEN

BB-083033

FAHAD SALEEM

BB-083007

ANIL JOHN

BB-083023

ANUM JALIL

BB-083041

Submitted to:

Miss. Maria Mashkoor

International Business Management

Section 01

Mohammad Ali Jinnah University, Islamabad

GREEN PEACE G reenpeace is an independent global campaigning organization that acts to change attitudes

GREEN

PEACE

GREEN PEACE G reenpeace is an independent global campaigning organization that acts to change attitudes and

G reenpeace is an independent global campaigning organization that acts to change attitudes and behavior, to protect and conserve the environment and to promote peace

Greenpeace is an independent campaigning organization which uses non-violent, creative confrontation to expose global environmental problems, and to force the solutions which are essential to a green and peaceful feature. Green peace’s goal is to ensure the ability of earth to nurture life in all its diversity.

Core Values:

The core values of Greenpeace are:

diversity. Core Values: The core values of Greenpeace are: Bearing Witness Non-Violence Independence Greenpeace has
Bearing Witness
Bearing
Witness
Non-Violence
Non-Violence
Independence
Independence
Greenpeace has no permanent friends or foes
Greenpeace has
no permanent
friends or foes
Promoting Solutions
Promoting
Solutions
has no permanent friends or foes Promoting Solutions Bearing witness We bear witness to environmental destruction

Bearing witness

We bear witness to environmental destruction in a peaceful, non-violent manner.

Non violence We take non-violent direct action to raise the level and quality of public

Non violence

Non violence We take non-violent direct action to raise the level and quality of public debate

We take non-violent direct action to raise the level and quality of public debate and end environmental problems. Whether it’s a sit-in in front of a local government, or the scaling of an oil rig peaceful direct action is our way to get us all talking and demonstrate solutions.

Independenceis our way to get us all talking and demonstrate solutions. We ensure our financial independence

We ensure our financial independence from political or commercial interests. We do not accept money from either companies or governments. And we mean any money. Individual contributions, together with foundations grants, are the only source of our funding.

with foundations grants, are the only source of our funding. Greenpeace has no permanent friends or

Greenpeace has no permanent friends or foes

In exposing threats to the environment and finding solutions we have no permanent allies or adversaries. If your government or company is willing to change we will work with you to achieve your aims. Dither, backtrack or turn around and we will be back.

aims. Dither, backtrack or turn around and we will be back. Promoting solutions We seek solutions

Promoting solutions

We seek solutions for, and promote open, informed debate about society's environmental choices. We don’t work to manage environmental problems, we work to eliminate them.

Focus:

Greenpeace stresses the need to maintain a balance between human progress and environmental conservation. Members take active but nonviolent measures against what are regarded as threats to environmental safety, such as the dumping of nuclear waste in the sea. Greenpeace is a non- governmental environmental organization with offices in over forty countries and with an international coordinating body in Amsterdam, The Netherlands.

Greenpeace Goal’s “Ensure the ability of the Earth to nurture life in all its diversity”
Greenpeace Goal’s
“Ensure the ability of the
Earth to nurture life in all
its diversity”

Greenpeace focuses its campaigning on world-wide issues such as:

1. Climate Change

2. Protecting Forests

3. Defending our Oceans

4. Agriculture

5. Eliminate toxic chemicals

6. End the nuclear age

Greenpeace uses following methods to achieve its goals, 1. Direct action 2. Lobbying 3. Research

Greenpeace uses following methods to achieve its goals,

1. Direct action

2. Lobbying

3. Research

The global organization does not accept funding from governments, corporations or political parties, relying on more than 2.8 million individual supporters and foundation grants.

2.8 million individual supporters and foundation grants. Climate Change: World is Facing the choice of deadly,

Climate Change:

World is Facing the choice of deadly, dirty, dangerous energy like coal, oil and nuclear power, or safe, clean and renewable power. Renewable energy, smartly used, can and will meet demands. No oil spills, no climate change, no radiation danger, no nuclear waste simply energy we can trust. We can achieve a world with 100% renewable energy.

The Energy [R]evolution:trust. We can achieve a world with 100% renewable energy. The Energy [R]evolution is the practical

a world with 100% renewable energy. The Energy [R]evolution: The Energy [R]evolution is the practical solution
a world with 100% renewable energy. The Energy [R]evolution: The Energy [R]evolution is the practical solution

The Energy [R]evolution is the practical solution to our energy needs. It offers a sustainable path to quit dirty, dangerous fuels by transitioning to renewable energy and energy efficiency.

The Energy [R]evolution is based on five founding principles:

1. Increase human well-being without fossil fuels.

2. Fair energy access for all.

3. Respect for natural limits: use no more resources the Earth can provide us and don’t emit more than the Earth and the atmosphere can take back (in particular CO2 emissions).

4. Phase out dirty, dangerous fuels like coal and nuclear.

5. Use proven, existing renewable energy. Every technology described in the scenario already exists and has been proven to work.

In this scenario, an ambitious energy efficiency program along with massive development of renewable energy happen in parallel, so that by 2050, the global energy system is 95% powered by renewable energy. Energy will move towards a decentralized system using local renewable sources such as wind, solar and geothermal.

local renewable sources such as wind, solar and geothermal. Creating jobs: The Energy [R]evolution is also

Creating jobs:

The Energy [R]evolution is also creating a green jobs revolution.

By 2015 the global power supply sector under the Energy [R]evolution scenario could create up to 4.5 million more jobs than if business continues as usual.

By 2020 over 8 million jobs in the renewable sector would be created due a much faster uptake of renewable - four-times more than today.

 By 2030 the Energy [R]evolution scenario will create about 12 million jobs - 8.5

By 2030 the Energy [R]evolution scenario will create about 12 million jobs - 8.5 million in the renewable sector alone.

By moving away from fossil fuels and reducing carbon emissions, we can stabilize energy costs for consumers. Between 2015 and 2020, most renewable energy sources become cheaper than coal. Factors affecting Climate are as follows:

Oil Spills - the true cost of fossil fuels:

Cool IT Challenge

Coal

Impacts

Protect the Arctic

Project-SolutionIT Challenge  Coal  Impacts  Protect the Arctic Climate change is a priority issue

Climate change is a priority issue for Greenpeace. Disruptions to ecosystems will likely harm everything from minke whales to coral reefs to polar bears. Whole forests will be lost, and hundreds of thousands of species will become extinct. Climate change will bring devastation to people and communities, especially some of the worlds poorest.

Certainly, a big part of their job is bringing home to people everywhere the realities of climate change and the struggle against it. Greenpeace professional negotiators, scientists and policy experts attend world climate conferences and persuade decision makers to take action, volunteers and cyber activists keep up the pressure on lawmakers and corporations, activists put their safety and freedom on the line for even the smallest chance to change the world.

Luckily enough, Greenpeace is itself only part of a much larger movement towards positive energy policy. Greenpeace launched the Cool IT Challenge in 2009 to call on Information Technology (IT) companies to power technological solutions needed to fight climate change.

In 2008, The Climate Group and the Global e-Sustainability Initiative (GeSI) issued a report, called SMART 2020: enabling the low carbon economy in the information age, which showed how the IT sector can reduce economy-wide global emissions of up to 15 percent by 2020.

Protecting Forestseconomy-wide global emissions of up to 15 percent by 2020. Greenpeace campaign for forest protection because,

Greenpeace campaign for forest protection because, without healthy, thriving forests, planet Earth cannot sustain life. As much as 8% of the world's forests have been degraded or destroyed. Greenpeace is campaigning for zero deforestation by 2020 to protect what is left of these extraordinary ecosystems.

to protect what is left of these extraordinary ecosystems. Tropical forests are one of the greatest

Tropical forests are one of the greatest storehouses of nature's diversity on Earth; all of the world's land species, around two thirds live in forests. Forests help to regulate

the Earth's climate because they store nearly 300 billion tonnes of carbon in their living

the Earth's climate because they store nearly 300 billion tonnes of carbon in their living parts - roughly 40 times the annual greenhouse gas emissions from fossil fuels. When they're destroyed through logging or burning, this carbon is released into the atmosphere as the climate changing greenhouse gas, carbon dioxide.

Forests also regulate water flow and rainfall so we depend on them to grow our crops and food. The loss of forest in one part of the world can have severe impacts in another; forest loss in Amazonia and Central Africa can severely reduce rainfall in the USA Midwest, for example.

With so many of the world's forests already destroyed, we urgently need to protect what is left.

already destroyed, we urgently need to protect what is left. Project-Solution Protecting forests will not only

Project-Solution

Protecting forests will not only preserve biodiversity and defend the rights of forest communities, it's also one of the quickest and cost effective ways of halting climate change, and Greenpeace is campaigning for zero deforestation, globally, by 2020.

Greenpeace lobby political power holders to take the co-ordinate international and local political action that's needed to protect the world's forests, the rights of the people who depend on them, biodiversity and the climate, they work alongside indigenous communities at the frontline of forest destruction - in the Amazon, the Congo, Indonesia - to investigate, document, expose and take action against forest destruction, pressure from our supporters, multinational giants like Nestlé and Unilever have changed their palm oil sourcing policies to help protect Indonesia's rainforests and peat lands.

In recent years, the possibility of a global political framework to reduce emissions from deforestation and degradation (REDD) has moved firmly onto the international political agenda. Greenpeace is campaigning for the right deal - which, if achieved, could benefit biodiversity, people and the climate as well protecting the world's forests. Greenpeace is campaigning to realize this vision in several ways:

Corporate action

Consumer power

Political solutions

Forest communities

The Forest Stewardship Council (FSC)

Greenpeace investigate, expose and confront environmental abuse by corporations around the world, and ask supporters to take action for the planet. As a result, many multinational corporations have changed their practices - but there is still a long way to go to protect the world's forests.

Greenpeace is campaigning for a meaningful, international mechanism to help end forest destruction globally known as REDD (reduced emissions from degradation and

deforestation). If it is done well, REDD could benefit biodiversity, humanity, and the climate. Greenpeace

deforestation). If it is done well, REDD could benefit biodiversity, humanity, and the climate.

Greenpeace works with indigenous communities around the world at the front line of forest destruction - supporting the demarcatation of traditional boundaries and eco- forestry initiatives, and offering a global platform through which these communities can address the rest of the world.

Ecological and socially responsible forest management can, and is, being practiced by some companies. This kind of forest management seeks to ensure that the forest ecosystem is not damaged, that only low volumes of trees are extracted, and that the impacts on plant and animal life are minimal. The FSC, an international, non-profit association, was created in 1993 so that corporate buyers and the public can identify products that come from responsibly managed forests.

products that come from responsibly managed forests. Defending Our Oceans: A staggering 80 % of all

Defending Our Oceans:

A staggering 80 % of all the life on Earth is to be found hidden beneath the waves and this vast global ocean pulses around our world driving the natural forces which maintain life on our planet.

The oceans provide vital sources of protein, energy, minerals and other products of use the world over and the rolling of the sea across the planet creates over half our oxygen, drives weather systems and natural flows of energy and nutrients around the world, transports water masses many times greater than all the rivers on land combined and keeps the Earth habitable. Without the global ocean there would be no life on Earth. It is gravely worrying, then, that we are damaging the oceans on a scale that is unimaginable to most people.

the oceans on a scale that is unimaginable to most people. A healthy ocean has diverse

A healthy ocean has diverse ecosystems and robust habitats. The actual state of our oceans is a far cry from this natural norm. A myriad of human pressures are being exerted both directly and indirectly on ocean ecosystems the world over. Consequently ecosystems are collapsing as marine species are driven towards extinction and ocean habitats are destroyed. Degraded and stripped of their diversity, ocean ecosystems are losing their inherent resilience.

The key threats they address are:

a) Industrial fishing

Giant ships, using state-of-the-art equipment, can pinpoint schools offish quickly and accurately. These industrial fishing fleets have exceeded the ocean's ecological limits. As larger fish are wiped out, the next smaller fish species are targeted and so on.

b) By catch

b) By catch Modern fishing practices are incredibly wasteful. Every year, fishing nets kill up to

Modern fishing practices are incredibly wasteful. Every year, fishing nets kill up to 300,000 whales, dolphins and porpoises globally. Entanglement is the greatest threat to the survival of many species. Moreover, some fishing practices destroy habitat as well as inhabitants.

c) Unfair fisheries

As traditional fishing grounds in the north have collapsed, fishing capacity has increasingly turned to Africa and the Pacific.

d) Global warming

The ocean and its inhabitants will be irreversibly affected by the impacts of global warming and climate change. Scientists say that global warming, by increasing sea water temperatures, will raise sea levels and change ocean currents.

e) Pollution

Another significant impact of human activity on the marine environment is pollution. The most visible and familiar is oil pollution caused by tanker accidents; these include domestic sewage, industrial discharges, urban and industrial run-off, accidents, spillage, explosions, sea dumping operations, mining, agricultural nutrients and pesticides, waste heat sources, and radioactive discharges.

Project-Solutionpesticides, waste heat sources, and radioactive discharges. Fundamental changes need to be made in the way

Fundamental changes need to be made in the way our oceans are managed. This means that we must act to make sure that human activities are sustainable, in other words that they meet human needs of current and future generations without causing harm to the environment. Accordingly, governments must set aside 40 percent of our oceans as marine reserves. Marine reserves can be defined as areas of the ocean in which the exploitation of all living resources is prevented, together with the exploitation of non- living resources such as sand and gravel and other minerals.

Agriculture campaign:living resources such as sand and gravel and other minerals. Greenpeace is campaigning for agriculture that

Greenpeace is campaigning for agriculture that is good for the planet and people. Healthy food grown with the environment, not against it, Farming that helps cope with climate change.

Page 8 of 11
Page 8 of 11

Facts about agriculture:

Facts about agriculture :  Ten corporations control nearly 70 percent of the world's seed market.

Ten corporations control nearly 70 percent of the world's seed market. This corporate control of agriculture means farmers have less choice.

Genetic Engineering does not feed the world. 99.5 percent of farmers around the world do not grow Genetically Engineered crops.

Industrial polluting agriculture uses synthetic fertilizers and toxic chemicals which pollute our water and soils the very things we need in order to provide healthy food now and in the future.

Excessive use of synthetic fertilizers in industrial polluting agriculture contributes to climate change.

Agriculture is responsible for 14 percent of the total global greenhouse gas emissions. Ecological farming can help reduce these emissions, and help farmers cope with climate change.

Genetic Engineering makes us dependent on toxic chemicals and corporate control of agriculture. It poses unknown risks to our environment - and us.

Groundwater contamination, fewer places to fish and more pests resistant to pesticides: These are just some of the problems arising from industrial polluting agriculture's addiction to toxic chemicals.

Ecological farming can produce 30 percent more food per hectare. Ecological farming gives people access to food where it is needed most.

Project-Solutionfarming gives people access to food where it is needed most. Greenpeace favors Ecological Farming its

Greenpeace favors Ecological Farming its safe. It's do-able and it's happening now.

Ecological farming keeps food production in the hands of farmers and away from corporate control.

Ecological farming helps cope with climate change.

2.6 billion Small-scale farmers already produce the majority of the world's food.

Ecological farming is proven to be more profitable for farmers in studies from Europe, Africa, Asia and America.

Ecological farming enables communities to produce enough food to feed them. This form of agriculture fosters a future of healthy farming, and healthy food, to all people. Ecological farming helps the world’s population to mitigate and adapt to, climate change.

Eliminate toxic chemicals:population to mitigate and adapt to, climate change. Page 9 of 11 Toxic chemicals in our

Page 9 of 11
Page 9 of 11

Toxic chemicals in our environment threaten our rivers and lakes, our air, land, and oceans, and ultimately us and our future. The production, trade, use, and release of many synthetic chemicals are now widely recognized as a global

threat to human health and the environment. Yet, the world's chemical industries continue to produce

threat to human health and the environment. Yet, the world's chemical industries continue to produce and release thousands of chemical compounds every year, in most cases with none or very little testing and understanding of their impacts on people and the environment.

Water is central to our lives but it is also the world's most threatened essential resource. Some of the worst industrial pollution is contaminating the world's most vulnerable water resources. Water is essential for life, but it is also the world's most threatened essential resource. Greenpeace is campaigning to stop industry poisoning our water with hazardous, persistent and hormone-disrupting chemicals. Together, they can demand that companies and governments act NOW to detox our rivers, detox our planet, and ultimately detox our future.

rivers, detox our planet, and ultimately detox our future. They believe that manufacturers of electronic goods,

They believe that manufacturers of electronic goods, who have benefited from sales of their products, should take responsibility for them from production through to the end of their lives. To prevent an e-waste crisis, manufacturers must design clean electronics with longer lifespan, that are safe and easy to recycle and will not expose workers and the environment to hazardous chemicals.

Electronics manufacturers must stop using hazardous materials. In many cases, safer alternatives currently exist. The taxpayer should not bear the cost of recycling old electrical goods. Manufacturers should take full life cycle responsibility for their products and, once they reach the end of their useful life, take their goods back for re-use, safe recycling or disposal.

their goods back for re-use, safe recycling or disposal. End the nuclear age Greenpeace has always

End the nuclear age

Greenpeace has always fought - and will continue to fight - vigorously against nuclear power because it is an unacceptable risk to the environment and to humanity. The only solution is to halt the expansion of all nuclear power, and for the shutdown of existing plants. They need an energy system that can fight climate change, based on renewable energy and energy efficiency. Nuclear power already delivers less energy globally than renewable energy, and the share will continue to decrease in the coming years. The reality of nuclear power is inherently dangerous. Fukushima nuclear disaster is one of the examples of that.

Fukushima nuclear disaster is one of the examples of that. Page 10 of 11 More than
Page 10 of 11
Page 10 of 11

More than 50 organizations and individuals from around the world have joined forces with Greenpeace and called for investments in safe, renewable energy in order to end

the threat of nuclear power. That threat could be ended if governments had the political

the threat of nuclear power. That threat could be ended if governments had the political will to phase out nuclear and invest in a modern energy system based on energy conservation and clean, green energy.

Greenpeace has been shouting about nuclear dangers for over 30 years, Since then they have campaigned against both nuclear weapons and nuclear power, bearing witness in test zones, supplying scientific data and measurements on human and environmental impacts and by conducting direct non-violent actions to call attention to the problem.

They have tracked plutonium and nuclear waste shipments around the globe, highlighted the dangers of reprocessing, protested against nuclear-powered and nuclear-armed warships or submarines and confronted the nuclear weapons states about their weapons programmes.

----------------------------------