The

6 most common

concerns about

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social media

What

do

Do I really need to get involved in every social media platform?

Social Media Team

expert
STRATEGIC. SOCIAL. STREAMLINED.

What if you had all the benefits of an

,

I understand the benefits of social media, but I have no idea what to say, and no time to use it.

without the overhead?

r numbe oes the ave on D h wer s I of follo Twitter ok/ Facebo my success, ine determ o I get more wd and ho ollower s? f fans or

Why would I want to open up a channel for my customers to be able to complain for everyone to see? How will we respond to negative and positive comments?

P 1300 949 961 E info@schematiq.com.au W schematiq.com.au schematiq

How c measu an I succes re what s I'm h aving with S ocial Media ?

SOCIAL MEDIA PRESENCE:

YOU NEED A STRATEGY
It is crucial that you identify why you are using social media. Everything you do needs to be within the context of your business goals, and you need to have a plan.

TO HAVE AN

EFFECTIVE

aligned Social Media

You can have an experienced, professional, strategically

cost of a part-time assistant.

Presence for less than the

WHAT DOES IT INCLUDE?

SOCIAL MEDIA TAKES PRACTICE

Social Media is a new approach to communication. When starting, it is very easy to get wrong, and mistakes can cost you dearly. Having someone who is experienced helps to reduce the risk of a PR disaster.

who will then set up, design, manage & support all of your social media channels, from $500 per week.

Engagement (SME) Manager

Well work on a strategy, and youll have your own Social Media

Strategy
Comprehensive Analysis & Planning Workshop "Current Landscape" Social Media Review & Report Strategy Recommendations Tool, Channel & Platform Recommendations Clear Roadmap to achieve your goals.

QUALITY CONTENT IS KING

Your content needs to be compelling. It needs to entertain and motivate people to share it. You also need to produce well-written, professional posts consistently.

REAL RELATIONSHIPS MATTER

You need to be authentic, open and build relationships with people, much like you are already doing.

WHAT ARE THE BENEFITS?

Have a team of dedicated, passionate social media experts working for you at less than the cost of a personal assistant Have someone constantly focussed on keeping social media working for your businesses Be able to scale your social media as your demand changes to cater for changing market conditions, e.g. business growth, peak communication needs, campaign response management and crisis management You will always have access to the latest channels, developments and trends in Social Media. Well assess them and advise you in determining the best strategy for your business. Access to a wide network of high profile content producers, to help you and your content go viral (if you want). Have as much or as little involvement as you wish. We can either help you learn & transition, or we can fully manage. You can call daily, or get an email every month. It is up to you. Access to Schematiq's IT & Management Consulting services as your business grows Have a clear roadmap of how to achieve your goals with associated tools and metrics to measure your progress in engaging your customers through Social Media

Implementation
Setup & Design for chosen channels (eg Facebook Timeline, Twitter Background)

Management
Social Media Account Manager who acts as your online representative throughout the day. 4-5 posts per day on your chosen channels Enquiry & complaints management & escalation/allocation, including email Lead sourcing (Collection of CRM data that can be provided to you as a spreadsheet or entered into your CRM) Professionally written blog posts

IT TAKES TIME
Because of the need to build relationships, effective Social Media engagement requires a minimum of one hour per day,. The best managers are available all day, and can communicate in real time.

IT CAN (AND SHOULD) BE MEASURED

You need the tools to be able to monitor performance, measure the return on your investment and be equipped with the information you need to make decisions and stay on track.

Reporting
Monthly Progress Reports (With Roadmap as reference) Engagement Report Sentiment Report Successes & Challenges Summary Review Recommendations/suggested changes

This takes resources. Your time, your employees time...