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International Journal of Management, IT & Engineering

CONTENTS
Sr. No.

TITLE & NAME OF THE AUTHOR (S)


The Strategy of De-Internationalization of the SMES of the Footwear in The Area

Page No.

Metropolitana De Gudalajara. Dr. Jos G. Vargas-Hernndez Evaluating the Effectiveness of Educational Institutions Using Frontier Analysis.

6-7

Dr. Vijaya Mani and Ms. Vani Haridasan A Study on MBC Algorithm With Goodness Function.

8-9

P. Usha Madhuri and Dr.S.P. Rajagopalan A study on investors perception towards investment decision in equity market

10-11

P.Varadharajan and Dr.P Vikkraman Employee Retention: Love them or loose them

12-13

Mr. Omesh Chadha Burgeoning confronts in Indian Banking

14-15

Ms. Ritu Wadhwa An Efficient Centroid Selection Algorithm for K-means Clustering

16-17

Saranya and Dr.Punithavalli Analysis, Simulation and Comparison of Different Multiplier Algorithms

18-19

Smiksha, Vikas Sindhu and Rajender Kumar

20-21

August 2011

IJMIE

Volume 1, Issue 3

ISSN: 2249-0558

__________________________________________________________

Chief Patron
Dr. JOSE G. VARGAS-HERNANDEZ
Member of the National System of Researchers, Mexico Research professor at University Center of Economic and Managerial Sciences, University of Guadalajara Director of Mass Media at Ayuntamiento de Cd. Guzman Ex. director of Centro de Capacitacion y Adiestramiento

Editorial Board
Dr. CRAIG E. REESE
Professor, School of Business, St. Thomas University, Miami Gardens

Dr. S. N. TAKALIKAR
Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)

Dr. RAMPRATAP SINGH


Professor, Bangalore Institute of International Management, KARNATAKA

Dr. P. MALYADRI
Principal, Government Degree College, Osmania University, TANDUR

Dr. Y. LOKESWARA CHOUDARY


Asst. Professor Cum, SRM B-School, SRM University, CHENNAI

Prof. Dr. TEKI SURAYYA


Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA

Dr. T. DULABABU
Principal, The Oxford College of Business Management,BANGALORE

Dr. A. ARUL LAWRENCE SELVAKUMAR


Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN

Dr. S. D. SURYAWANSHI
Lecturer, College of Engineering Pune, SHIVAJINAGAR
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Management, IT and Engineering http://www.ijmra.us 2

August 2011

IJMIE

Volume 1, Issue 3

ISSN: 2249-0558

__________________________________________________________
Dr. S. KALIYAMOORTHY
Professor & Director, Alagappa Institute of Management, KARAIKUDI

Prof S. R. BADRINARAYAN
Sinhgad Institute for Management & Computer Applications, PUNE

Mr. GURSEL ILIPINAR


ESADE Business School, Department of Marketing, SPAIN

Mr. ZEESHAN AHMED


Software Research Eng, Department of Bioinformatics, GERMANY

Mr. SANJAY ASATI


Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)

Mr. G. Y. KUDALE
N.M.D. College of Management and Research, GONDIA(M.S.)

Editorial Advisory Board


Dr.MANJIT DAS
Assitant Professor, Deptt. of Economics, M.C.College, ASSAM

Dr. ROLI PRADHAN


Maulana Azad National Institute of Technology, BHOPAL

Dr. N. KAVITHA
Assistant Professor, Department of Management, Mekelle University, ETHIOPIA

Prof C. M. MARAN
Assistant Professor (Senior), VIT Business School, TAMIL NADU

DR. RAJIV KHOSLA


Associate Professor and Head, Chandigarh Business School, MOHALI

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Management, IT and Engineering http://www.ijmra.us 3

August 2011

IJMIE

Volume 1, Issue 3
Dr. S. K. SINGH

ISSN: 2249-0558

__________________________________________________________
Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR

Dr. (Mrs.) MANISHA N. PALIWAL


Associate Professor, Sinhgad Institute of Management, PUNE

DR. (Mrs.) ARCHANA ARJUN GHATULE


Director, SPSPM, SKN Sinhgad Business School, MAHARASHTRA

DR. NEELAM RANI DHANDA


Associate Professor, Department of Commerce, kuk, HARYANA

Dr. FARAH NAAZ GAURI


Associate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada University, AURANGABAD

Prof. Dr. BADAR ALAM IQBAL


Associate Professor, Department of Commerce,Aligarh Muslim University, UP

Associate Editors
Dr. SANJAY J. BHAYANI
Associate Professor ,Department of Business Management,RAJKOT (INDIA)

MOID UDDIN AHMAD


Assistant Professor, Jaipuria Institute of Management, NOIDA

Dr. SUNEEL ARORA


Assistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI

Mr. P. PRABHU
Assistant Professor, Alagappa University, KARAIKUDI

Mr. MANISH KUMAR


Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN

Mrs. BABITA VERMA


Assistant Professor ,Bhilai Institute Of Technology, INDORE

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Management, IT and Engineering http://www.ijmra.us 4

August 2011

IJMIE

Volume 1, Issue 3

ISSN: 2249-0558

__________________________________________________________
Ms. MONIKA BHATNAGAR
Assistant Professor, Technocrat Institute of Technology, BHOPAL

Ms. SUPRIYA RAHEJA


Assistant Professor, CSE Department of ITM University, GURGAON

Reviewers
Dr. B. CHANDRA MOHAN PATNAIK
Associate Professor, KSOM, KIIT University, BHUBANESWAR

Dr. P. S. NAGARAJAN
Assistant Professor, Alagappa Institute of Management, KARAIKUDI

Mr. K. V. L. N. ACHARYULU
Faculty, Dept. of Mathematics, Bapatla Engineering College, Bapatla, AP

Ms. MEENAKSHI AZAD


Assistant Professor, Master of Business Administration, GREATER NOIDA

Dr. MOHD NAZRI ISMAIL


Senior Lecturer, University of Kuala Lumpur (UniKL), MALAYSIA

Dr. O. P. RISHI
Associate Professor, CSE , Central University of RAJASTHAN

Ms. SWARANJEET ARORA


ASSISTANT PROFESSOR , PIMR, INDORE

Mr. RUPA.Ch
Associate Professor, CSE Department, VVIT, NAMBUR, ANDHRA PRADESH

Dr. S. RAJARAM
Assistant Professor, Kalasalingam University, Virudhunagar District, TAMIL NADU

Dr. A. JUSTIN DIRAVIAM


Assistant Professor, CSE, Sardar Raja College of Engineering, TAMIL NADU

Ms. SUPRIYA RAHEJA


Assistant Professor, CSE Department, ITM University, GURGAON
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Management, IT and Engineering http://www.ijmra.us 5

August 2011

IJMIE

Volume 1, Issue 3

ISSN: 2249-0558

__________________________________________________________

Title

THE STRATEGY OF DE-INTERNATIONALIZATION OF THE SMES OF THE FOOTWEAR IN THE AREA METROPOLITANA DE GUADALAJARA

Author(s)

Dr. Jose G. Vargas-Hernndez


Master's degree in business and economic studies, University Center for economic and Magerial Sciences University of Guadalajara

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Management, IT and Engineering http://www.ijmra.us 6

August 2011

IJMIE
Abstract:

Volume 1, Issue 3

ISSN: 2249-0558

__________________________________________________________
The aim of this paper is to analyze the exogenous and endogenous factors that determine the strategy of de-internationalization of SMEs in the sector of the footwear in the Metropolitan Zone of Guadalajara (ZMG). The proposed model explains the adoption of the strategy of deinternationalization from studies of comparative cases of SMEs in the footwear sector of the ZMG. In-depth interviews were applied to managers and staff involved during the time that the company was exporting. Analysis points out that lack of strategic planning and the instability in the foreign currency exchange rate are major factors that determine the strategy of deinternationalization in SMEs in the ZMG. Also, it is evident that the strategic imbalance during the de-internationalization strategy is not considered as a failure, but rather as an opportunity to redirect it and thus grow in the local market.

Key words: De-internationalization, strategy, exogenous and endogenous factors, SMEs. JEL: M21, L25

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Management, IT and Engineering http://www.ijmra.us 7

August 2011

IJMIE

Volume 1, Issue 3

ISSN: 2249-0558

__________________________________________________________

Title

Evaluating the Effectiveness of Educational Institutions Using Frontier Analysis

Author(s)

Dr. Vijaya Mani


Professor, SSN School of Management and Computer Applications SSN College of Engineering, Kalavakkam, Old Mahabalipuram Road Tamil Nadu

Ms. Vani Haridasan


Assistant Professor,

SSN School of Management and Computer Applications SSN College of Engineering, Kalavakkam, Old Mahabalipuram Road Tamil Nadu

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Management, IT and Engineering http://www.ijmra.us 8

August 2011

IJMIE
Abstract:

Volume 1, Issue 3

ISSN: 2249-0558

__________________________________________________________
The higher education system has been experimenting with management approaches to deal with challenges arising from both internal as well as external factors. In this context, it is absolutely essential to assess the quality of education offered by an educational institution with specific reference to the reliability of how and when the learning takes place. There are lots of quantitative techniques available and some work in this area has been already done. But there is a dearth of literature focusing on the relative efficiency. One advanced operations research technique which evaluates the relative efficiency is the Frontier Analysis or Data Envelopment Analysis (DEA). This paper attempts to use Frontier Analysis to assess the effectiveness of educational institutions, specifically a set of selected institutions offering engineering education in Tamil Nadu, India. The research has identified a set of input and output parameters for each institution, from which the efficient frontiers (DMUs) are determined. The relative efficiency of the institutions are measured with respect to the efficient frontier and then analyzed. Detailed recommendations are set forth, for appropriate interventions to address the specific gaps identified through the gaps analysis. The analysis further provides useful information and opens up new avenues for future research. Keywords: Data Envelopment Analysis, Effectiveness, Education, Relative efficiency, Frontier Analysis, DMU

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Management, IT and Engineering http://www.ijmra.us 9

August 2011

IJMIE

Volume 1, Issue 3

ISSN: 2249-0558

__________________________________________________________

Title

A STUDY ON MBC ALGORITHM WITH GOODNESS FUNCTION

Author(s)

P. Usha Madhuri
Research Scholar, Dr.M.G.R University, Chennai, India

Dr.S.P. Rajagopalan
Emeritus Professor, Dr.M.G.R University, Chennai, India

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Management, IT and Engineering http://www.ijmra.us 10

August 2011

IJMIE
Abstract:

Volume 1, Issue 3

ISSN: 2249-0558

__________________________________________________________
In Data Mining, clustering is one of the efficient techniques used to extract useful information from large quantities of data. A cluster is a collection of data objects relatively similar to one another in some respect and relatively dissimilar to the objects in other clusters. Clustering analysis is an important technique in data mining. It is a process of grouping a set of physical or abstract objects into classes of similar objects. Clustering can be viewed as unsupervised classification. Matrix Based Clustering (MBC) is a hierarchical clustering method with a goodness function based on notions of bond and inner bond that in turn involve direct and indirect link measures. MBC employs an operation close to matrix multiplication, but with a little modification. The matrix base is thought helpful for calculations on advanced parallel machinery. The goal is to achieve good clustering performance relative to other clustering methods. Real data is tested on MBC to provide useful classification information. Matrix Based Clustering algorithm (MBC) measures the bond" of two clusters based on a goodness function which is computed via matrix manipulation that utilizes not only direct links but also indirect links between two clusters. The effectiveness of MBC is demonstrated with several data sets that contain points in 2D space, a couple of which cannot be captured by other methods such as OPTICS, CHAMELEON, or Matlab Fuzzy Clustering.

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Management, IT and Engineering http://www.ijmra.us 11

August 2011

IJMIE

Volume 1, Issue 3

ISSN: 2249-0558

__________________________________________________________

Title

A study on investors perception towards investment decision in equity market

Author(s)
P.Varadharajan
Assistant Professor, PSG Institute of Management, Coimbatore, Tamilnadu

Dr.P Vikkraman
Director(I/C), Anna University, Coimbatore, Tamilnadu

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Management, IT and Engineering http://www.ijmra.us 12

August 2011

IJMIE
Abstract:

Volume 1, Issue 3

ISSN: 2249-0558

__________________________________________________________
The main focus of this research paper is to identify the investors perceptions towards investment decision in equity market. The sample size for the study was 50 investors in Coimbatore and studied their attitude towards selection of stock, company, risk, equity portfolio, financial affairs and their expected return. Frequency analysis and various statistical tools were used to describe the variables. Suggestions given in the end will help the investors to sort out the errors committed by them in making investment decisions.
Key words: Investment, stock, risk, portfolio, financial affairs & investment decision.

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Management, IT and Engineering http://www.ijmra.us 13

August 2011

IJMIE

Volume 1, Issue 3

ISSN: 2249-0558

__________________________________________________________

Title

Employee Retention: Love them or loose them

Author(s)

Mr. Omesh Chadha


Research Scholar (Ph.D. Programme), Singhania University, Rajasthan

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Management, IT and Engineering http://www.ijmra.us 14

August 2011

IJMIE
Abstract:

Volume 1, Issue 3

ISSN: 2249-0558

__________________________________________________________
Start with good people, lay out the rules, communicate with your employees, motivate them and reward them. If you do all those things effectively, you can't miss. Employee retention has become a major concern for organizations of any nature. Employee attrition is a costly dilemma for all organizations. In one of the survey it was found that 90% of those firms surveyed said it was more difficult to retain talented individuals than it was several years before. Therefore, it is imperative that organizations and managers recognize that retention must be a continuing HR emphasis and a significant responsibility for all supervisors and managers. Employee retention involves taking measures to encourage employees to remain in the organization for a longer tenure. The corporate world today is facing a lot of problems in retaining competent and able employees in the organization. It is very essential to recruit knowledgeable people in the organization and it is still more important to retain them. Job mobility is increasing at a rapid pace and so recruiting competent people is also becoming difficult, especially in India .Organizations these days create an enabling culture to help employees retain in the organization and also to protect the existing skilled manpower, since there is no dearth of opportunities for a talented person. The main objective of this paper was to find the reasons of employee turnover in the organizations and another objective of the research was to study the strategies to be employed, which should be adopted by the organizations to retain their employees.

Key Words: Employee, Retention, Organizations.

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Management, IT and Engineering http://www.ijmra.us 15

August 2011

IJMIE

Volume 1, Issue 3

ISSN: 2249-0558

__________________________________________________________

Title

Burgeoning confronts in Indian Banking

Author(s)
Ms. Ritu Wadhwa
Assistant Professor Finance Jaipuria Institute of Management Noida

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Management, IT and Engineering http://www.ijmra.us 16

August 2011

IJMIE
ABSTRACT:

Volume 1, Issue 3

ISSN: 2249-0558

__________________________________________________________
The contemporary economic circumstances present numerous prospects and confronts to the existing banks. It is up to the banks to influence the opportunities to meet up the challenges to the best of their abilities. Banking Industry has observed a lot of chaos owing to the global financial crisis. The Reserve Bank of India (RBI), Ministry of Finance and other regulatory authorities has made various remarkable efforts to get better regulation in the sector. Many of large banks operating in the market have exploited the changed regulations (viz., change in CRR and interest rate) to give better choices to prospective customers. Acceptance of fresh practices to accommodate to the challenging economy situation has enabled the banks to meet up the varying customer necessities. As compare to other regional banks, over the last few years, Indian banks have achieved favorably on growth, asset quality and profitability. This paper would throw light on latest development in area of banking with emphasis on confronts or challenges faced by Indian banking industry. Key Words: International financial reporting standards, financial inclusion.

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Management, IT and Engineering http://www.ijmra.us 17

August 2011

IJMIE

Volume 1, Issue 3

ISSN: 2249-0558

__________________________________________________________

Title

An Efficient Centroid Selection Algorithm for K-means Clustering

Author(s)

Saranya
Research Scholar Bharathiyar University, Coimbatore, India
.

Dr.Punithavalli
Dean, School of Computer Studies Dr SNS College of Arts & Science, Coimbatore, India

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Management, IT and Engineering http://www.ijmra.us 18

August 2011

IJMIE
Abstract:

Volume 1, Issue 3

ISSN: 2249-0558

__________________________________________________________
This paper, we proposes an algorithm for performing data partitioning along the data axis with the highest variance to improve the accuracy. The data partitioning tries to divide data space into small cells or clusters where inter cluster distance are large and intra cluster distance are small as possible. Cells are partitioned one at a time until the number of cells equals to the predefined number of clusters, K. The centers of the K cells become the initial cluster centers for K-means. The experimental results shows that the proposed algorithm will be more effective and efficient converge to better clustering results than the existing clustering.

Keyword: Data clustering, k-means algorithm, Data partitioning.

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Management, IT and Engineering http://www.ijmra.us 19

August 2011

IJMIE

Volume 1, Issue 3

ISSN: 2249-0558

__________________________________________________________

Title

Analysis, Simulation and Comparison of Different Multiplier Algorithms

Authors

Smiksha
M.Tech Student, ECE, UIET Rohtak, India

Vikas Sindhu
A.P. ECE, UIET Rohtak, India

Rajender Kumar
A.P, SES, BPSMV Sonipat, India

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Management, IT and Engineering http://www.ijmra.us 20

August 2011

IJMIE
Abstract:

Volume 1, Issue 3

ISSN: 2249-0558

__________________________________________________________
High performance systems such as microprocessors, digital signal processors, filters, ALU etc. which is need of hour now days requires a lot of components. One of main component of these high performance systems is multiplier. Most of the DSP computations involve the use of multiply-accumulate operations, and therefore the design of fast and efficient multipliers is imperative. However, area and speed are usually conflicting constraints so that improving speed results mostly in larger areas. This paper investigates analysis of different multiplier for speed, area and memory usage. we try to present an efficient multiplier is produce fast, accurate and require minimum area. In this paper we will first study three different types of multipliers: array multiplier, radix-2 and radix-4 modified booth multiplier algorithm. Then we compared the working of different multipliers by comparing the memory usage, speed and area by each of them. The result of this paper helps us to choose a better option to choose a better multiplier out of three multipliers in fabricating different systems.

Keywords: Multiplier, speed, area, DSP, System.

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Management, IT and Engineering http://www.ijmra.us 21

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