VISION

FFC's vision for the 21st Century remains focused on harmonizing the Company with fresh challenges and encompasses diversification and embarking on ventures within and beyond the territorial limits of the Country in collaboration with leading business partners.

MISSION
FFC is committed to play its leading role in industrial and agricultural advancement in Pakistan by providing quality fertilizers and allied services to its customers and given the passion to excel, take on fresh challenges, set new goals and take initiatives for development of profitable business ventures.

COMPANY OVERVIEW
With a vision to acquire self - sufficiency in fertilizer production in the country, FFC was incorporated in 1978 as a private limited company. This was a joint venture between Fauji Foundation (a leading charitable trust in Pakistan) and Haldor Topsoe A/S of Denmark. The company is a public company incorporated in Pakistan under the Companies Act, 1913, (now the Companies Ordinance, 1984 and its shares are quoted on the stock exchanges in Pakistan. The principal activity of the company is manufacturing, purchasing and marketing of fertilizer, including investment in other fertilizer manufacturing operations. The initial share capital of the company was 813.9 Million Rupees. The present share capital of the company stands above Rs. 8.48 Billion. Additionally, FFC has more than Rs. 8.3 Billion as long term investments which include stakes in the subsidiaries FFBL, FFCEL and associate FCCL. As of December 31, 2011, the Company's subsidiaries included Fauji Fertilizer Bin Qasim Limited (FFBL) and FFC Energy Limited (FFCEL). At Goth Machhi, in District Rahim Yar Khan, FFC operates the largest fertilizer producing complex in Pakistan. Plant I, commissioned in 1982, now has an upgraded capacity of 695,000 metric tons per annum. Plant II, commissioned in 1993, has the capacity of 635,000 metric tons per annum. They are amongst the largest single train urea plants in the world. The acquisition of the Pak Saudi plant at MirpurMathelo (60 km away in District Ghotki) in 2002, now known as Plant III, added another 574,000 metric tons to the annual capacity, which was upgraded to 718,000 metric tons in 2008. The full production capacity of FFCL is now over 2 million metric tons per annum. FFC, along with Fauji Foundation, sponsored Fauji Jordan Fertilizer Company (FJFC) in 1993 and continues to be a major shareholder (52%) in Fauji Fertilizer Bin Qasim Limited (FFBL), the new name of FJFC since 2003. FFC is responsible for marketing its Urea and DAP jointly, under its own 'Sona' brand name. Thus it markets about 3.3 million tons of fertilizer per annum, giving it a major share of around 50% of the market in Pakistan. FFC has a 12.63% equity participation in Fauji Cement Company Limited (FCCL), a Fauji associated company that has an annual production capacity of 1.165 million tones. FFC Energy Limited (FFCEL), a separate wholly owned company, has been incorporated in November 2009, to develop a wind power project with an estimated investment of US$ 130 million. This project is being installed at Jhimpir, District Thatta, Sindh, with the capacity to produce 50 MW electricity for onward supply to the National Transmission and Dispatch Company (NTDC), Commercial production is scheduled for end 2011.

Objectives of the Company

To sustain its role as market leader in urea production and marketing. To deliver exclusive values and services to the shareholders and customers through its strategies. To place great value on social responsibilities and welfare. To develop a culture based on principles of honesty, integrity, fairness and respect. To create the agricultural awareness in farmers through media and training. To provide farmers technical services through technical services department free of cost. To hire and retain satisfied workforce. To play a vital role in agricultural development of the country. To provide the quality products. To set high standards for production and sale and achieve these objectives. To be environment-friendly organization. To promote education in the farmers community by awarding merit scholarships. To help upgrade the capability of fertilizer research, extension and marketing personnel in the transfer of fertilizer technology. To provide a neutral common platform to resolve contentious issues in fertilizer sector.

AGRICULTURE SECTOR
Agriculture constitutes the largest sector of our economy. Majority of the population, directly or indirectly, dependent on this sector. It contributes about 24 percent of Gross Domestic Product (GDP) and accounts for half of employed labor force and is the largest source of foreign exchange earnings. It feeds whole rural and urban population. Realizing its importance, planners and policy makers are always keen to have reliable area and production statistics of agricultural crops well in time. Policy makers primarily need accurate and timely statistics for the important crops such as wheat, cotton, rice, sugarcane, maize etc. However, in recent years, due to persistent hikes in the prices of essential commodities like pulses, onions, potatoes, and tomatoes these crops have also gained in economic importance.