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TOPIC : pizza hut

Submitted to : Miss Anjali Khanna Submitted by: Pallavi nayyar, Navjot kaur thiara Reg. No- 11005699,11003355 Msc. Hotel management (2nd year)

Introduction of pizza hut

Pizza hut was founded in 1958 by brothers dan and frank carney in their hometown of wichita,kansas. When a friend suggested opening a pizza parlor, they agreed that the idea could prove successful, and they borrowed $600 from their mother to start a business with partner john bender renting a small building at 503 south bluff in downtown wichita and purchasing secondh and equipment to make pizzas. The carneys and bender opened the first pizza hut restaurant on opening night they gave pizza away to encourage community interest. They chose the name pizza hut since the sign they purchased only hade enoug space for nine characters and spaces. Additional restaurant s were opened, with the first franchise unit opening in 1958 in topeka, kansas.in the recent record the pizza hut almost collected 12000 restaurant in more than 90 counries.

Introduced the pizzas in pizza hut

In America, Pizza Hut sells "Stuffed Crust" pizza, with the outermost edge wrapped around a cylinder of mozzarella cheese; "Hand-Tossed," more like traditional pizzeria crusts; "Thin 'N Crispy", a thin, crisp dough which was Pizza Hut's original style; "Dippin' Strips pizza", a pizza cut into small strips that can be dipped into a number of sauces; and "The Edge pizza," where the toppings nearly reach to the edge of the pizza. There was also formerly a crust that was not as thick as Pizza Hut's pan pizza, and not as thin as its thin crust. This crust was used on the Full House XL pizza and discontinued in 2007. There are regional differences in the products and bases sol. Pizza Hut experiments with new products frequently, with less successful ones being discontinued. These include the initially popular two-foot by one-foot square cut

pizza Bigfoot, the 16" Big New Yorker, made with a sweet sauce, the Chicago Dish Pizza and Sicilian pizza, the latter also offered in 2006 as Lasagna Pizza. Other products Pizza Hut has offered are the "P'zone," which is Pizza Hut's version of the calzone; the Cheesy Bites pizza, similar to the Stuffed Crust pizza except the crust has been divided into 28 bite-sized pieces that can be pulled apart; and the Insider pizza, where a layer of cheese is in between two layers of dough. Another limited time offer was a Double Deep pizza with double the toppings and 50% more cheese, with the crust wrapped over the top to hold in all the toppings. In 1985 Pizza Hut introduced the Priazzo, a two-crusted Italian pie that resembled a deep-dish pizza. Varieties included Priazzo Milano, a blend of Italian sausage, pepperoni, beef, pork fillings, a hint of bacon, mozzarella and cheddar cheese; Priazzo Florentine, a light blend of five cheeses with ham and a touch of spinach, and Priazzo Roma, stuffed with pepperoni, mushrooms, Italian sausage, pork filling, onions, mozzarella and cheddar cheese. The double-crusted pie was topped with a layer of tomato sauce and melted cheese. The Priazzo was introduced by a $15 million advertising campaign, but proved too labor-intensive and was removed from the menu several years later. A new, upscale concept was unveiled in 2004, called Pizza Hut Italian Bistro. Unveiled at fifty locations nationwide, the Bistro is similar to a traditional Pizza Hut, except that new, Italian themed dishes are offered, such as penne pasta, chicken pomodoro, toasted sandwiches and other foods Instead of black, white, and red, Bistro locations feature a burgundy and tan motif Pizza Hut Bistros still serve the chain's traditional pizzas and sides as well. In some cases, Pizza Hut has replaced a "Red Roof" location with the new concept. Pizza Hut on May 9, 2008, created and sold in Seattle, and Dallas, "The Natural", featuring organic ingredients. This was discontinued on October 27, 2009 in the Dallas market. It has since launched a nationwide advertising campaign. Also in 2008, Pizza Hut created their biggest pizza ever, the Panormous Pizza.

A small Pizza Hut offering takeaway and delivery only in Bramley, Leeds, UK. Pizza Hut introduced stuffed pan pizza on August 23, 2009. Unlike a regular stuffed crust pizza, cheese is not inside the crust, just pressed into the pan crust. Pizza Hut introduced the Big Italy, a pizza that is almost two feet long on August 22, 2010.

In the UK, Pizza Hut was criticised in 2007 for the high salt content of its meals, some of which were found to contain more than twice the daily recommended amount of salt for an adult. The meats that consumers demand for pizza toppings (pepperoni, sausage, bacon, etc.) are, likewise, salty and fatty meats. To meet the Food Standards Agency 2010 target for salt levels in foods, between 2008 and 2010 the company removed over 15% of salt across its menu

Pizza Hut was founded in 1958 by brothers Dan and Frank Carney in their hometown of Wichita, Kansas. When a friend suggested opening a pizza parlor, they agreed that the idea could prove successful, and they borrowed $600 from their mother to start a business with partner John Bender. Renting a small building at 503 South Bluff in downtown Wichita and purchasing secondhand equipment to make pizzas, the Carneys and Bender opened the first "Pizza Hut" restaurant; on opening night, they gave pizza away to encourage community interest. They chose the name "Pizza Hut" since the sign they purchased only had enough space for nine characters and spaces. Additional restaurants were opened, with the first franchise unit opening in 1959 in Topeka, Kansas. The original Pizza Hut building was later relocated to the Wichita State University campus. A few months ago, Pizza Hut introduced their chocolate dunkers, a new dessert. We got them, and theyre great! In fact, weve had them a few times over the past couple weeks.

Products and service in market

The pizza hut company is very aggressive in terms of servicing and consumers. They are very optimistic and based their strategies in their on-going customer relations where the communication with their loyal customer leads the way-10 create another delightful product and quality service. Their effective marketing is not only placed on different advertisement but also in television and internet. tn fact, the delivery system attracts the customer and states that if it is late its free.

Swot analysis
Strength- the main strength of the company is their on their products and services
added to that is the ambiance or the facility which is not under the category of fast food but a restaurant. The idea of creating this kind venue is to provide the bond between families and friend. Another factor is the on going efforts of the restaurant to provide the healthier pizza.

Weaknesses-

pizza hut is identified as the largest users of cheese that affects the pizza hut branch that lacks the supply of cheese. The problem with alternative is eventually identified buy the consumers and there is a narrow choice for substitutes, other than that the company reported that they incurred high cost in terms of their production; the root of this problem is on the intense competition and their the great taste of lasagne and convince of pizza all in one.

The pizza category is one of the most competitive categories in the restaurant industry As the category leader, pizza hut has a pround tradition of innovation, said Bergren.

Products and services in market- The pizza company is very aggressive in

terms of servicing the consumers. They are very optimistic and based their strategies in their on- going customers relations where the communication with their loyal customer leads the way to create another delightful product and quality service. Their effective marketing is not only placed on different advertisement but also in television and internet. In fact, the delivery system attracts the customer and states that if it is late its pizza reinvention just to satisfy the taste buds of the customers. As a result, the overhead cost pushed the restaurant branches to have additional charge, not knowing that because of their action, there is more probability to lost most of their consumers.

Opportunities:- pizza hut opened lots of doors through their pizza reinventions
or product innovation. This is evident in the increase on the revenue and increasing brand loyalty with their customers. As said earlier, the opportunity is also part of the marketing strategy of the company to provide the proper utilization of the technology through their online- ordering system, the use of landline is still viable but the evolving world of technology where almost 70% of their customers is sitting in front of the computer gives the company bright ideas to establish their relation with them, with their customers own convenience.

Threats:- many companies are bothered by the high competition and pizza hut is
not different from those companies. Competition really gets the firms to push their limitation and boost up the needed investment just to answer the risky competition. Pizza hut is also concerned with their customer satisfaction and most of the extensive research and development is allotted to the needs of the customers. The ro.es of prices, promotions, advertisements, and delivery system make the competition too risky and lead the customer in some series of confusion.

http://www.pizzahut.co.in/dinein/aboutpizzahut.php http://findarticles.com/p/articles/mi_m3190/is_41_41/ai_n27413569