Mumbai Educational Trusts Institute of Management

Bhujbal Knowledge City, MET League of Colleges, Adgaon, Nashik 422 003 ASSIGNMENT 2012 MBA II (MARKETING)
Subject :

International marketing

Subject Code: 407

SECTION - A Q1)Does local adaptation of the offering contribute to business growth in a country? Explain taking an example of

the same. Q2) You cant take books as any other commodity. If every store has the same kind of books, whats the fun? In this business you have to know how to select books and build customer relationship. How did Crossword change the book retailing scene in India? Analyze the growth of Crossword as a world-class book retailer. Q3)What are the challenges and opportunities in international marketing? Q4) State the Factors influencing international pricing decisions. Q5) Take a major non-traditional crop or agricultural product which your country produces with sales potential overseas. Devise a market entry strategy for the product, clearly showing which you would use and justify your choice indicating why the method chosen would give benefits to your country and the intended importing country. Q6) India is emerging as a favorable international investment destination. MNCs consider India an attractive outsourcing hub due to the availability of low-cost English speaking skilled labor. Global majors like IBM, Microsoft and GE have set up software development centers in India. Companies which want to operate globally should acquaint themselves with the language and the quality of education of the host country. Discuss the role played by language and education in making India an attractive investment destination Q7) Pleasant Hotels in the UK runs a chain of hotels in different parts of the world. It wants to enter India. The management is of the opinion that before starting its operations in India the company should learn something about the values and customs of the people in India so that they conduct their business smoothly. Explain the importance for an MNC of understanding the values, attitudes, customs and manners of the host country for it to be able to conduct international business successfully.

Mumbai Educational Trusts

Institute of Management
Bhujbal Knowledge City, MET League of Colleges, Adgaon, Nashik 422 003 ASSIGNMENT 2012 MBA II (MARKETING)
Subject :

International marketing

Subject Code: 407

Q1) Take a product/market of your choice. Describe fully the process involved in attempting to assess the market potential and developing a marketing strategy for that product/market in any country of your choice. The product maybe an import or an export. Q2) Discuss various entry strategies adopted by Firms intending to go global. Also state advantages and disadvantages of each Q3) WTO and its implications to trade in India Q4) Free trade agreements and its implications to trade in India (NAFTA,ASEAN ) Q5) Documents requirement and procedural formalities for Export. Q6) Amongst the several effects of globalization ,one that cannot be ignored is emergence of a new middle class, unlike that of the past and this is regarded as the consequence of affluence of IT and BPO industries in the length and breadth of the country. State with example how MNCs are targeting their strategies to this group. 7) When launching a product into foreign markets do you standardize or adapt your marketing mix to the foreign market? OR 7) Case Zambezi nuts A Zambezi nut was a small agricultural cooperative, recently developed in the Zambezi Valley in Zimbabwe. In previous years much time had been spent selecting and clearing a site and putting in cashew nut trees and a service road. The trees had now reached maturity. Although the domestic market was attractive, the cost of production and the quality of the nuts meant that far higher returns could be gained by selling the nuts on the international market. The cooperative provided employment for about twenty small scale growers with a hectare each. Irrigation was in place. The coop itself had collection, grading and bulk packing facilities but no packaging facilities. It employed ten workers, a supervisor and general manager. It had two one tone trucks which collected from farms and distributed from the coop. The company had no experience at all in selling its produce overseas. What should Zambezi nuts consider before deciding on an exporting operation?