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PETER WENGRYN

Mahwah, NJ 07430 201.306.2563 pwengryn@gmail.com LinkedIn profile: www.linkedin.com/in/peterwengryn Web Site: www.rpwllc.com

CHIEF EXECUTIVE OFFICER


Accomplished senior executive (CEO/CFO) offering over 25 years of rich career successes in senior leadership and management roles throughout banking, high tech, traditional and digital media, and the service sectors. Expert in executing organization restructurings and turnarounds with strong cross functional background in sales, marketing, operations, software development, human resources, legal and finance. Specific expertise creating and commercializing web based software solutions.
Accomplished turnaround agent and leader who brought VMS back to profitability within 6 months, avoided impending bankruptcy, and whose strategic leadership led to six continuous years of double-digit sales and profit growth. Progressive career expertise as Board Member, Chief Executive Officer, President, CFO and financial positions for world-class companies such as Chase Manhattan Bank, First Boston, General Electric and technologydriven companies. Demonstrated ability to restructure organizations, transform cultures, replace underperforming staff with key talent; championed and led aggressive product-development initiatives that meet customer demands. Experience positioning companies for divestiture and identifying and negotiating acquisitions, forming mutually beneficial partnerships and joint ventures with both national and global companies, building strong sales channels, and centralizing and streamlining operations to increase efficiencies and cut costs. Sought after keynote speaker at multiple industry events, and personally recognized as a Power Player in PR by the leading publisher in the industry, PR Week. Company Evangelist

certification, scale-up and production.

PROFESSIONAL EXPERIENCE
RPW LLP (Sole Proprietorship; Management Consulting)

Consulting services providing companies with a business assessment, delivering restructure plans, and developing sales strategies to enter new markets and increase market share. Developed strategic business plan for two media start up companies.
CEO/Founder Provide companies with the following services; strategic planning and merger integration consulting, M&A assessment and execution, change management planning and implementation, work redesign/operational improvement, human capital management. VMS, headquartered in New York, NY

2010 Present

Multimillion dollar provider of media intelligence, competitive advertising, news monitoring and evaluation, quantitative and qualitative analysis, consulting and software solutions to corporate executives and marketing, public relations, and advertising professionals; 1,000 employees in 15 locations

1999 2010

Chief Executive Officer (CEO) (2002 2010) Promoted by board of directors to turn around company after it experienced declining revenue and severe losses caused by competitor start-up companies introducing more advanced, lower priced technology solutions that severely impacted market share. Deployed sales and marketing strategies, spearheaded new technology development focused on the digital space, and executed cost reductions via company restructure to avoid bankruptcy, bringing company back to profitability within 6 months. Product Development: Led company to be most innovative in the industry by investing in development team and spearheading highly aggressive product development in three industries (advertising competitive intelligence, PR measurement and integrative media intelligence resulting in six years of double-digit sales growth. Company was a finalist for Codie and PR Week awards for technology and product innovation including digital solutions. Sales & Marketing: Implemented aggressive marketing initiatives and sales strategies to retake market share; Developed and nurtured multiple channel sales partners, licensing agreements, multinational joint ventures, and marketing programs. Deployed a CRM system, sales process and sales training programs, and developed performance based compensation plans Acquisitions & Partnerships: Identified, negotiated, executed and integrated four acquisitions; enhanced solutions by developing 10 significant partnerships including four global; acquiring and selling content, metrics, and software. Led process to sell company, 2006 to 2007: worked with investment banker Rothschild. Managed auction process and presented in road show which included eight management presentations to both private equity firms and corporations. Collaborated with CFO on due diligence processes; negotiated terms and completed contract at a value of 10 times EBITDA; sale was terminated when owners decided to enjoy double-digit growth for several more years. Finance: structured, negotiated and executed various banking facilities and equity deals. Culture Transformation: Changed company focus from product driven to customer focused; gathered client input for new products, created outside sales team to penetrate new markets, made CEO visits to top-25 clients at least once a year, and created employee compensation plans for rewarding superior service. Technology: Generated 40% reduction in operating costs while gaining efficiencies by transforming company from analog to digital; deployed innovative web-based solutions for all three business units which enabled company to penetrate new sectors and regain core business market share. Deployed accounting system, order entry and CRM systems.

Continued

PETER WENGRYN
PROFESSIONAL EXPERIENCE CONTINUED
VMS Chief Financial Officer

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Chief Financial Officer (CFO) (1999 2002) Recruited to bring accountability and implement best practices across all levels by improving financial reporting, technology, and financial/accounting processes. Directed 50-member team of A/R, A/P, credit and collections, accounting, finance, analysts, budgeting and human resource staff members. Talent Management: Replaced corporate controller, VP of Human Resources and senior management with superior talent and reduced staff by 15% through reorganization and streamlining initiatives. Financial Reporting, Planning, and Budgeting; Prepared and presented multiple reports to the board of directors and senior executives at Bank of America to delineate organic and strategic growth opportunities, ensure compliance with banking covenants, and deploy best-of-class financial planning processes and budgets. Strategic Planning & Change Management: Created financial and business models used to evaluate business opportunities and was a catalyst for restructuring during board discussions. Information Technology: Implemented various accounting and human resource software solutions including a Great Plains accounting system and a new credit/collections system. Software deployment and new work flows resulted in efficiencies that yielded a 30% headcount reduction and reduced the monthly closing process by 15 days. Compensation: Designed companys sales and executive compensation packages. Ownership Restructuring: Initiated and negotiated buy outs of limited partner who held 43% ownership and one of original owners with a 25% ownership. Financial Relations: Identified and developed banking relationships necessary for supporting two separate buy outs of limited partners; negotiated numerous multi-million dollar debt facilities to support transactions. Cost Control: Successfully offset revenue decreases by deploying various cost-control initiatives. WACE WORLDWIDE, Carlstadt,, New Jersey 1995 1999

Graphic arts and advertising creative company worldwide.


Director of Finance Recruited by CEO and CFO to assume CFO role in twelve months. Managed 25-member staff. RACAL REDAC, (subsidiary of Racal Datacom) Mahwah,, New Jersey 1992 1995

Cad Cam software and circuit board design company


Chief Financial Officer Recruited to replace underperforming CFO. Played key role in positioning company for divestiture and sale to Japanese company, Zuken. The sale of Racal Redac was successfully executed. GENERAL ELECTRIC, Parsippany, New Jersey 1989 1992

Finance Director: Power Generation Division Consolidated regional financial management and reporting. Participated in new client acquisitions and negotiated contracts. Completed world-renowned GE Financial Practices Certification. EARLIER POSITIONS include Assistant Controller with First Bostons Mortgage Banking Division (1986 1989) and Accountant/Accounting Manager for Chase Manhattan Bank (1982 1986).

EDUCATION
MASTER OF BUSINESS ADMINISTRATION Fairleigh Dickinson University, Madison, NJ, 1985 Board Member: Fairleigh Dickinson Silberman School of Business BACHELOR OF SCIENCE IN FINANCE Montclair State University, Montclair, NJ, 1982

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