Familiar Words Examples End Try Terminate Endeavour

This machine has a tendency to develop excessive and unpleasant audio symptoms when operating at elevated temperatures. This machine tends to get noisy when it runs hot.

Company operations for the preceding accounting period terminated with a substantial deficit. The company lost much money last year.

One monkey succumbed unexpectedly apparently as a result of untoward response to a change in feeding regimen.

Short Words
The decision was predicated on the assumption that an abundance of monetary funds was forthcoming.

Definitive action was effected subsequent to the reporting date.

The decision was based on the belief that there would be more money.

Final action was taken after the reporting date.

Selecting Words with the Right Strength and Vigour

Eminently successful business person Declining market Union Official Fired

Using Concrete Language

Abstract A significant loss

Concrete A 53 percent loss

Light in weight In the near future

Featherlight By noon Thursday

Use Active Voice

The office will be inspected by Mr. Sharma. The policy has been supported by our union. During the past year, the equipment has been sabotaged seven times. The colour desired was not specified in your order.

Camouflaged Verbs

Action Verb Acquire Reconcile Assist Commit

Noun Form acquisition reconciliation assistance commitment

Wording of camouflaged verb make an acquisition make a reconciliation give assistance to make a commitment

Select Words for Precise meaning

Synonyms Boy, youth, young man, lad, shaver, stripling Money, funds, cash, dough, bread, finances

Correct Idiom

Look up her name in the directory.

Faulty Idiom Authority about Comply to Different than Possessed with ability

Correct Idiom authority on comply with different from possessed of ability

Exercise

1. List synonyms for each and lets discuss the different shades of meaning: Fat Old Happiness Mistake

2. Use proper idiom Murali was equal to the task. Our truck collided against the wall. This letter is equally as bad.

3. Use concrete words

She makes good grades. Profit last year was exorbitant. We will need some new equipment soon. We have found that young men best for this work.

4. Limiting use of passive voice

We are serviced by the Bird Company. Our decision is based on the belief that the national economy will be improved. You are directed by your supervisor to complete this assignment by noon. These reports are prepared by the salespeople every Friday.

5. Avoiding Camouflaged Words The new equipment will result in a saving in maintenance. Will you please make an adjustment for this defect? The president tried to effect a reconciliation of the two groups.