100%(3)Il 100% ha trovato utile questo documento (3 voti)
8K visualizzazioni37 pagine
Advertising involves producing a series of unique solutions. Any systematic approach to planning advertising has to stimulate imagination. Ideal planning methods must be: 1. Realistic. 2. Pragmatic. 3. Fundamental. 4. Structured. They must set a framework within which imagination is to work.
Advertising involves producing a series of unique solutions. Any systematic approach to planning advertising has to stimulate imagination. Ideal planning methods must be: 1. Realistic. 2. Pragmatic. 3. Fundamental. 4. Structured. They must set a framework within which imagination is to work.
Copyright:
Attribution Non-Commercial (BY-NC)
Formati disponibili
Scarica in formato PDF, TXT o leggi online su Scribd
Advertising involves producing a series of unique solutions. Any systematic approach to planning advertising has to stimulate imagination. Ideal planning methods must be: 1. Realistic. 2. Pragmatic. 3. Fundamental. 4. Structured. They must set a framework within which imagination is to work.
Copyright:
Attribution Non-Commercial (BY-NC)
Formati disponibili
Scarica in formato PDF, TXT o leggi online su Scribd