Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
hello
slide 04 / 186
PART ONE
WHY WRITE A CREATIVE BRIEF?
You want to save time and money You want fair payment or compensation The project is su ciently large, high-
PART TWO
THE STATE OF THE CREATIVE BRIEF
Memo Forms
Memo Forms
Memo Forms
Memo Forms
Memo Forms
Invoices
Memo Forms
Invoices
Service Agreements
Memo Forms
Invoices
Service Agreements
Memo Forms
Invoices
Service Agreements
Memo Forms
Invoices
Service Agreements
Memo Forms
Invoices
Service Agreements
Memo Forms
Invoices
Service Agreements
Memo Forms
Service Agreements
Billable Hours Reports Di erent Kinds of Invoices Print Estimates Project Briefs
Invoices
Memo Forms
Invoices
Service Agreements
Job Sheets
900 Seconds
(Break)
PART THREE
INGREDIENTS FOR A BRIEF: 5 CORE ELEMENTS
5 Core Elements
The Big Picture Business Objectives Creative Objectives Audience & Response Competitive Landscape
PART FOUR
5 WAYS TO MAKE A BRIEF LIVE . . . OR DIE!
02: Brevity
03: Clarity
Write the manifesto Put the energy into the brief that youd
like to get out of the creative
5 Success Indicators
Written format + verbal presentation Brevity Clarity Opens more doors than it closes Compelling language
Lunch
(eat)
PART FIVE
EXERCISES
900 Seconds
(Break)
Using the content youve just developed, sketch out a new creative brief format.
Q/A
devinl@pbdh.com
Thank You