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1 2 3 4
Strategic Management: Creating Competitive Advantages 4 Analyzing the External Environment of the Firm 36 Assessing the Internal Environment of the Firm 68 Recognizing a Firms Intellectual Assets 114
5 Business-Level Strategy: Creating and Sustaining Competitive Advantages 146 6 Corporate-Level Strategy: Creating Value through Diversication 182 7 International Strategy: Creating Value in Global Markets 218 8 Digital Business Strategy: Leveraging Internet and E-Business Capabilities 250
Strategic Formulation
Strategic Implementation
9 Strategic Control and Corporate Governance 288 10 Creating Effective Organizational Designs 328 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization 360 12 Managing Innovation and Fostering Corporate Entrepreneurship 394 13 Recognizing Opportunities and Creating New Ventures 428
14
Case Analysis
contents
Strategic Analysis
Chapter 1
Strategic Management: Creating Competitive Advantages
What Is Strategic Management?
Dening Strategic Management The Four Key Attributes of Strategic Management
53
54 61
4
8
9 10
Summary 64
Chapter 3
Assessing the Internal Environment of the Firm
Value-Chain Analysis
Primary Activities Support Activities Interrelationships among Value-Chain Activities within and across Organizations
11
12 14 15
68
71
73 76 81
17
19 19
81
82 84
21
Some Key Driving Forces 21 Enhancing Employee Involvement in the Strategic Management Process 24
89
26
26 28 29
91
91 94
Chapter 2
Analyzing the External Environment of the Firm
Creating the Environmentally Aware Organization
The Role of Scanning, Monitoring, Competitive Intelligence, and Forecasting SWOT Analysis
Chapter 4
36
39
39 45
114
117 120
121 123 126
45
45 48 48 49 51 52 52
129
130 132
133
Using Networks to Share Information and Develop Products and Services 133 Codifying Knowledge for Competitive Advantage 134 Retaining Knowledge When Employees Leave 135
190
190 192
137
137 137 139 139
195
197 198 201
201
202 203 206
Strategic Formulation
Chapter 5
Business-Level Strategy: Creating and Sustaining Competitive Advantages 146
Types of Competitive Advantage and Sustainability
Overall Cost Leadership Differentiation Focus Combination Strategies: Integrating Overall Low Cost and Differentiation
Real Options Analysis: A Useful Tool How Managerial Motives Can Erode Value Creation
Growth for Growths Sake Egotism Antitakeover Tactics
Summary 212
207 208
209 210 212
Chapter 7
International Strategy: Creating Value in Global Markets 218
150
151 157 162 164
The Global Economy: A Brief Overview 220 Factors Affecting a Nations Competitiveness 221
Factor Conditions Demand Conditions Related and Supporting Industries Firm Strategy, Structure, and Rivalry Concluding Comment on Factors Affecting a Nations Competitiveness 222 223 223 224 226
169
170 171 172 173
226
226 228
175 175
232
232 234 235 236 238
Chapter 6
Corporate-Level Strategy: Creating Value through Diversication 182
Making Diversication Work: An Overview Related Diversication: Economies of Scope and Revenue Enhancement
Leveraging Core Competencies Sharing Activities
186 187
188 189
239
240 242 242 244
Chapter 8
Digital Business Strategy: Leveraging Internet and E-Business Capabilities 250
How the Internet Is Affecting the Five Competitive Forces
The Threat of New Entrants The Bargaining Power of Buyers The Bargaining Power of Suppliers The Threat of Substitutes The Intensity of Competitive Rivalry
304
305 306
257
257 258 259 260 262
307
309 311 317
263
263 265 265 266 267 268
Chapter 10
Creating Effective Organizational Designs
Traditional Forms of Organizational Structure
Patterns of Growth of Large Corporations Simple Structure Functional Structure Divisional Structure Matrix Structure International Operations: Implications for Organizational Structure How an Organizations Structure Can Inuence Strategy Formulation
328
330
331 332 333 334 338 339 341
270
272 273 275
280
341
343 347 348 352
Strategic Implementation
Chapter 9
Strategic Control and Corporate Governance 288
Chapter 11
Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Leadership: Three Interdependent Activities
Setting a Direction Designing the Organization Nurturing a Culture Dedicated to Excellence and Ethical Behavior Overcoming Barriers to Change and the Effective Use of Power
360
363
365 365 367 367
295
296 297 299 302 303
370 374
375 376
Gathering and Integrating External Information Challenging the Status Quo and Enabling Creativity
378 380
451 453
381
381 383 387 387 388
Entrepreneurial Strategy
Entry Strategies Generic Strategies Combination Strategies
Summary 463
454
455 459 462
Chapter 12
Managing Innovation and Fostering Corporate Entrepreneurship
Managing Innovation
Types of Innovation Challenges of Innovation Dening the Scope of Innovation Managing the Pace of Innovation Collaborating with Innovation Partners
Case Analysis
394
397
398 400 401 402 402
Chapter 14
Analyzing Strategic Management Cases
4
470
472 473
475 477 477 478 480
Corporate Entrepreneurship
Focused Approaches to Corporate Entrepreneurship Dispersed Approaches to Corporate Entrepreneurship Measuring the Success of Corporate Entrepreneurship Activities
404
405 408 410
How to Get the Most from Case Analysis Using Conict-Inducing Decision-Making Techniques in Case Analysis
Symptoms of Groupthink and How to Prevent It Using Conict to Improve Decision Making
480 483
485 485
Entrepreneurial Orientation
Autonomy Innovativeness Proactiveness Competitive Aggressiveness Risk Taking
Summary 423
414
414 416 418 419 421
Chapter 13
Recognizing Opportunities and Creating New Ventures
New Ventures and Small Businesses
Categories of Entrepreneurial Ventures
428
431
431
Cases
1. 2. 3. 4. 5. Adolph Coors in the Brewing Industry American Red Cross to 2002 (A) American Red Cross, 20022004 (B) Atari and InfoGrames Entertainment SA Ben & Jerrys Homemade, Inc.: Passing the Torch 6. The Best-Laid Incentive Plans 7. Carly Fiorina: The Reinvention of Hewlett-Packard 500 514 525 530 540 555 559
435
438 440
Entrepreneurial Resources
New-Venture Financing Other Entrepreneurial Resources
442
443 447
Entrepreneurial Leadership
Vision
450
450
8. Challenges Brewing at Breckenridge Brewery 9. Chiquitas Global Turnaround 10. Crown Cork and Seal in 1989 11. Dippin Dots Ice Cream 12. eBay: King of the Online Auction Industry 13. Edward Marshall Boehm, Inc. 14. Ford Motor Company in 2004: Entering a Second Century of Existence 15. FreshDirect 16. General Motors 17. Go Globalor No? 18. Green Mountain Coffee Roasters 19. Growing for Broke 20. Heineken 21. Jays Foods, LLC 22. JetBlue Airways 23. Johnson & Johnson 24. The Lincoln Electric Company, 1989 25. McDonalds 26. Microsofts Battle for the Living Room: The Trojan HorseThe Xbox 27. Nokias Strategic Intent for the 21st Century 28. Outback Steakhouse Goes International
576 589 597 615 621 640 641 650 660 666 670 679 683 689 700 710 716 730 736 751 764
29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44.
Panera Bread Company Pixar Animation Studios Procter & Gamble Robin Hood Samsung Electronics Schoolhouse Lane Estates Segway: A New Dimension in Human Transportation The Skeleton in the Corporate Closet Southwest Airlines: How Much Can LUV Do? Starbucks Corporation: Competing in a Global Market Toys R Us Moving into 2004 Trouble in Paradise Wal-Marts Strategy for the 21st Century: Sustaining Dominance World Wrestling Entertainment Yahoo! Yum! Brands, Pizza Hut, and KFC
783 793 799 805 806 811 825 834 837 846 866 872 876 895 901 907
Indexes
Company Name Subject 919 926 936