MarCoMMs, Print & Certified PaPer

Be seen to Be Green
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With climate change and environmental concerns ever-present, consumers, public authorities and corporate print buyers are increasingly seeking assurances regarding the provenance of the products they buy and their sustainable credentials. Companies using paper and packaging products are increasingly keen to demonstrate their commitment to responsible sourcing by developing credible paper procurement policies which recognise both recycled and certified virgin fibre papers. One of the simplest ways to demonstrate that the paper your company uses comes from responsibly-managed forests is to specify PEFC-certified paper when you are placing a print order. This will have been sourced from forests certified to PEFCs International Sustainability Benchmarks and tracked through the supply chain through Chain of Custody certification. The use of the PEFC logo on certified products then demonstrates your corporate commitment to responsible forest management.
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aBout PefC
The Programme for Endorsement of Forest Certification (PEFC) is an international non-profit, non-governmental organisation dedicated to promoting Sustainable Forest Management (SFM) through independent third-party certification. It works throughout the forest supply chain to promote good practice in the forest and to ensure that woodbased products are sourced with respect for stringent ecological, social and ethical standards. PEFC is an umbrella organisation. It works by endorsing national forest certification systems developed collaboratively by all interested stakeholders and tailored to local priorities and conditions. National forest certification schemes undergo rigorous third party assessment against PEFCs unique Sustainability Benchmarks. Today, PEFC has recognised certification systems in more than 30 countries. Together these account for over 245 million hectares of certified forests, making PEFC the worlds largest forest certification system. It is the certification system of choice for family and community-owned forests. PEFC-certified materials are specified in public and corporate procurement policies around the world.

GloBal MeMBershiP, Certified forest area and Chain of Custody CertifiCate distriBution

North America 153.8 million hectares 63% TCA 549 CoC

Europe 72.3 million hectares 30% TCA 7,120 CoC

Asia 4.6 million hectares 2% TCA 581 CoC

Central and South America 3.1 million hectares 1% TCA 87 CoC

Africa 5 CoC

Oceana 10.1 million hectares 4% TCA 243 CoC

Endorsed National Member

Non-Endorsed TCA - Total CoC - Chain of National Member Certified Area Custody Certificates

a World of ChoiCe - sourCinG PefC-Certified Materials

Most of the UKs leading paper merchants are now able to offer a wide range of PEFCcertified papers to their customers. With an enormous forest resource to draw on and greater awareness of the strengths of the PEFC system, PEFC-certified paper is fast becoming an easily available stock item with a reliable and sustainable supply chain. Details of the PEFC-certified paper range and more than 500 UK print companies which have undergone Chain of Custody certification (the process by which the source of a forest product is verified) can be found on the PEFC UK website www.pefc.co.uk With growing numbers of UK printers undergoing PEFC chain of custody certification, the number of companies in the UK now choosing to use the PEFC logo on their publications as a sign of responsible paper sourcing is growing rapidly.

Chain of Custody CertifiCation

Wood-processing enterprises, retailers, printers, manufacturers, traders, wholesalers or stockists get their product flow certified The Chain of Custody certificate ensures that the certified products originate from sustainably managed forests The label allows customers and consumers to identify certified products.

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PaPerMakinG distriBution

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CorPorate Print Buyer

Benefits of usinG PefC-Certified PaPer

PRODUCT & PHOTOGRAPHY: huhtamaki LtD

PEFC certification enables you to be confident about the raw materials used in your corporate marketing materials. Using a PEFC Chain of Custody certified printer means that they will have a fully audited and verified supply chain from forest to end use. PEFC certification provides you and your customers with assurances that the paper used for your printed communications originates from legal and sustainable sources. Recycled paper purchased from a company with PEFC chain of custody certification may also carry the PEFC logo.

PEFC provides a practical demonstration of your companys corporate environmental commitment by forming the foundation of a credible paper procurement policy.

By specifying PEFCcertified paper to your printer, you can use the PEFC trademarked logo on your publications to provide your customers with assurances of responsible paper sourcing.
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Your customers trust you to source forest products responsibly. Your business can demonstrate a commitment to responsible sourcing to your customers by: Developing and implementing an inclusive responsible procurement policy which recognises both recycled and certified virgin fibre paper such as PEFCs Checking if your preferred supplier is able to offer you PEFC-certified papers for your customer-facing direct mail, envelopes, reports and accounts, marketing materials etc. Asking your printer if they are PEFC Chain of Custody certified. You can check if they are listed on the PEFC UK Database of Certified Printers - www.pefc.co.uk/newspage/find-certified/printers-database Using the PEFC green trees logo on your corporate and customer communications to demonstrate that your paper has been sourced from well-managed forests.

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PHOTOGRAPHY: matykangas

Whos usinG PefC PaPer?

Leading companies across the UK are already using the distinctive green trees logo on printed materials to provide their customers with assurances of responsible paper sourcing including: American Airlines Argos Asda Boden British Airways Business Life British Gas Debenhams Delta Airlines First Choice Haymarket Publications Jamie Magazine John Lewis Lakeland Lloyds Bank Matalan National Geographic National Westminster Bank Nectar Next Parker Pens Poundland RIBA Journal Snow+Rock Specsavers Stuff (Haymarket Publications) Tesco The Big Issue The Economist Tupperware Unilever Waitrose

PRODUCT & PHOTOGRAPHY: internationaL PaPer PRODUCT: sCottish WooDLanDs PHOTOGRAPHY: tinystar75

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PEFCs distinctive green trees logo transcends language barriers making it a truly global brand. For further information about the PEFC programme in the UK visit: www.pefc.co.uk

PEFC UK Limited Sheffield Technology Parks Cooper Buildings Arundel Street Sheffield S1 2NS t 0114 307 2334 e info@pefc.co.uk www.pefc.co.uk

Front cover image: iStockphoto Back cover image: stock.xchng Printed on PEFC certified paper by ProCo, Parkway Close, Parkway Industrial Estate, Sheffield, S9 4WJ t 0114 272 8888 www.procoprint.co.uk

PEFC/16-33-173