Beauti Art

Chhagan Savla left his studies after H.S.C. and started training under a small grocery shop for a year. Later his father started a partnership retail steel shop at Bhuleshwar market. He started going over there to accompany his father from 1982-1985.There he started learning all the tactics of business. Though he was the owner s son but he was same like other salesmen .He made a good business contacts over there and got a place in every ones heart. After 1985, his father got less involved and this gave him the opportunity to handle the business. He started evolving and modifying the old business tactics. He started proving his dad the business can be run without the presence of the owner. As he got more involved in the business, the name flourished. They made very good rapport and had good customers. He made lot of goodwill in the market both customers as well as suppliers side. By the time he was getting involved in steel market, his younger brother Deepak started his own business of plastic recycling. The booming period of steel market was coming to end and it was partnership business so he thought to diversify. The earned money from previous business was put to use into electronics business as electronics market was very booming in 1990.First few months were really good but after some time he came with a loss of Rs.16 lacs because one of the default payment. As the loss amount was too big he cant carry on the electronics business and had to shut it down. He was too upset and down for few days but he didnt lose hope. In 1990s plastic market became was too much booming and his younger brother was simultaneously expanding his business. So his brother gave business offer of 60:40 to him. Gradually their factories got multiplying, their business flourished, and they achieved monopoly. Gradually over the time business was booming. In 1998 they were at the peak.Gradually expanding there business from 100 tones to 500 tones a month.They also started importing plastic granuals. Over the time they started investing in various fields like property, securities etc.. In late 2002 they bought a 705sq. ft property in R mall. Since this was the first mall concept in suburbs. The were thinking of renting the place n was the pure investment initially but in Jan 2003 they started thinking of putting a retail

showroom with more investment. Chhagan Savla came with an idea of opening a art jewelry store with intension of only sleeping partner. They started working and planning the concept with one working partner. They started investing more into this new business. As they were new in this business, they started collecting information from various source and also hired various experience salesmen in this field. As the time passed they started decorating the interiors with upcoming new concept they also started bangles bindis and other hair accessories in all one roof. Finally the day came when they started their first showroom on 25th july 2003 with the name BEAUTI ART. After the inauguration of their first show. Mr. Chhagan Savla started taking more interest into this retail business. The factories were running properly with managers etc. He took more interest in jewellery. Over a time, he started coming often to his showroom. In late 2005 he offered his brother a demerger as he was getting more involve into jewelry business. In early 2006 they got separated and divide their business. He started growing the business with his early retail experience. He got more and more involved as time passed. He started hiring new salespersons. With his tactics, he becomes the propertier of the partnership firm by offering huge Rumson. In 2007 he came with an idea of multi chain showroom. Mean while he started purchasing stuff directly from manufacture with lead to more business sales. With more and more offers, the Mulund branch started growing rapidly and Beauti Art soon became a popular in suburbs. Since Santacruz is the jewellery hub he wanted to establish his one showroom there but since its was a hub property wasnt available. Meanwhile he started the showroom in Baroda as he had his own existing property there. With the help of IT and modern equipments he establish his showroom with a cousin handling the shop. Over the year the business was slow in Baroda, sooner he shifted the showroom to business hub of Baroda by investing in the property. Baroda business started growing. He wanted to get more involved so started manufacturing unit with the name of JANKI Arts in 2008. This was again a partnership firm as just wants to manage. In 2010 finally he bought a rented property in heart of jewellery hub in Santacruz. The third showroom was inaugurated in May 2010 which is up and running in full swing. In 2011 he started with CZ manufacturing unit in Goregaon with help of his son. This unit provides them with new and unique designs. His further plan is to grow as much as he can and to achieve monopoly in the same. Want to start making actual progress on the path to entrepreneurship? Here are six steps to get you moving in the right direction.

1. Check your passion. It's not enough to simply want success. Entrepreneurs who make it are also passionate about their businesses. "Make sure you are not chasing money, but you are chasing a passion, "The passion has to be something instilled in you, because you will experience many ups and downs with business. If it comes to just being about money, you have a better chance of giving up when things get rocky." "If you're just in it for the money or the glory, it's too much work and you'll give up much sooner." The best way to determine whether you're passionate about your potential business is "if you get that tingly feeling, or that 'I could do this every day' feeling, when you are working on a project or an idea."

2. Make a financial plan.. "The first year is very important, when all the money earned in the business should be reinvested without the owner needing to draw out any money as salary. During the first 18 months, you can reimburse yourself for operating expenses, but don't expect to draw a salary consistently. Otherwise, less money will be reinvested in the business, lowering your long-term prospects for growth. However you plan to fund the business, keep costs under control and be careful not to underestimate how much money you'll need to get started. "You don't want to have to apply for a second round of funding until after you have proven that your company is viable and has a prospect of growth".

3. Get a partner. Working alone can paralyze many would-be entrepreneurs, so consider getting a partner or two to share the workload and the risk. "No one is good at everything," Even if you are a jack of all trades, there isn't enough time for one person to do everything that is required in a startup. It can also be lonely when you're starting out. It's you against the world. You don't have the protection of the corporation. Having someone in it with you really helps with that burden."

Rather than partnering with someone who's just like you, look for someone who complements your skills "Share your enthusiasm. It's infectious." 4. Gather market support. . "Include anyone who has ever said they liked working with you or would like to hire you if you were out on your own," " If there are people on your list who may be in a position to do business with you right away, "contact them with a customized offer and let them know you would like to work with them, even on a very small scale to start,"Don't be afraid to be direct and ask straight up for their business. Share your enthusiasm. It's infectious." 5. Devise a marketing strategy. "The most important thing people need to know when they leave a job to start their own business is that their success will not depend on how good they are at what they do," "It will depend on how good they are at marketing and sales."

"The innocent entrepreneur invests thousands of dollars and several months with this or that method-specific expert, and usually the results are far below expectations," he says. "Marketing tactics are like plumbing, electricity or flooring. Before you hire a plumber or electrician you need an architect who designs the blueprint. Fact is, it's hard to find a good marketing architect, but the marketing plumbers are everywhere. They mean well, but they're taking entrepreneurs for a ride."

"When you focus your marketing message on the customer's problem and desired result, they notice and come over and ask for more." Rather than getting stuck on one particular marketing tactic, take time to develop a strategic marketing plan, including regular marketing outreach, to ensure your marketing time and money is targeted toward your goals. "Good marketing enables the entrepreneur to focus her time, energy and resources on just the people who are most likely to become customers,". "Marketing is really not about telling [people] how great your products are. Good marketing is based on a deep understanding of the problem your customer has and doesn't want, or the result they want and don't have. When you

focus your marketing message on the customer's problem and desired result, they notice and come over and ask for more."

6. Listen to sound advice--and ignore poor counsel. While you must avoid bad advice that ignores the big picture of your marketing strategy, a successful entrepreneur will heed the good advice of those who have been there before. Listening to experiences from others and plucking from that what is relevant to them can be helpful to entrepreneurs."

To determine whether the advice you're hearing is worth retaining, consider the source and their experience.