Whats New in Unica 8 Claire Stephens

Whats New in Unica 8
Claire Stephens EMEA Education Manager, Unica
Agenda
Unica 8 Marketing Suite overview
Features and Benefits of the new Unica Marketing Platform

Whats new in Unica Campaign 8 New Features of Unica Marketing Operations 8
Enhanced and New Features of Unica Interact 8

New Hosted Unica 8 eMessage
Unica 2010 Marketing Innovation Summit. 2010 Unica Corporation. Unica 2010 Marketing Innovation Summit. 2010 Unica Corporation. Distribution prohibited without Unicas prior consent. Distribution prohibited without Unicas prior consent.
Unica 8 Marketing Suite

Overview
Unica 8 Suite Overview

Provides an enhanced new common user interface to easily and intuitively accomplish important marketing workflows Delivers on integrations for interactive marketing through the Unica Marketing Platform for completing tasks with greater velocity Lowers the total cost of ownership to deploy the most comprehensive marketing solution
Power to Marketing and Value for IT

Unica 2010 Marketing Innovation Summit. 2010 Unica Corporation. Distribution prohibited without Unicas prior consent. 4
Unica 8: An Integrated Suite Enabling Interactive Marketing

Unica 8 integrates these components
User Interface Campaign Planning & Execution Web Analytics Dashboards Managed Email Delivery
Visual insight and A single framework Configurable Centralized Powerful integrated Tightly capabilities segment selection allowing users to dashboards provide configuration and leveraging Unica drives targeted, planning and leverage the power of administration across cross-channel insight execution enable endOnDemand ensure cross-channel all Unica products thecommunication for better delivered Unica Enterprise emails getdecisionto-end campaign through a single user product line making lifecycle management using individual web successfully interface behavioral data
Unica Marketing Platform

Unica 2010 Marketing Innovation Summit. 2010 Unica Corporation. Distribution prohibited without Unicas prior consent.
Unica 8 Marketing Platform

Features and Benefits
Common UI - Login
Common UI Menus
Common navigation vs. product-specific content
Menus registered during installation

Home icon Recent menu
Analytics menu
Common UI Menus, cont.

Breadcrumb trails
Username
Help Alerts
Settings
Hosted Help
10
Common UI - Alerts
Alerts menu will not appear if products do not have alerts
Menu displays number of unread alerts

Clicking on alerts items displays product-specific alert items
11
Common UI Tabs
Some pages have tabs
12
Common UI Toolbars
Product specific toolbars
Icons reflect the actions you can take on the content page
Icons only words on mouse over
13
Common UI Editable Forms

Red stars indicate mandatory fields
Yellow highlights when you are on a field

Character counters (only used by some products)
14
Dashboard
Portlets contain information from Unica products, any URL, and Unica reports
Dashboards are a collection of widgets.

New Features UMP 8.1

User searches
Localization French, German, Spanish
16
Unica 8 Campaign
Whats New
17
Scheduler
Flowchart scheduling execution
For flowcharts in campaigns or sessions GUI for centralized common scheduler One-time, recurring, and triggered execution Flowchart throttling based on group
List of schedules
Monitoring (past and future schedules) View when scheduled (for a particular flowchart)
18
Scheduler
Create a schedule from a flowchart based on permissions:
Schedule This Schedule This - Advanced: brings up additional screen for entering advanced options
Schedule process deprecated (no longer recommended for use; will be removed in a future version of Campaign)
Schedule process functionality remains the same as in AC 7.5 Not removed from existing flowcharts
Not removed from process icon palette

Should no longer be used except to send outbound triggers
19
Scheduler Wizard (1)

Specify throttling by submitting task into a predefined group
Executes completion triggers to other schedules
20
Defaults to similar list as in Schedule process today, but entries can be customized
21
Outlook-style simple recurring patterns
22

Flexibility of writing your own cron expression
23
View When Scheduled

From a flowcharts Run icon, choose View when Scheduled. All schedules for the current flowchart are listed (can be individually viewed, edited, or deleted).
24
Viewing Scheduled Tasks

View list of all schedule definitions under Settings:
25
Packaging Log Files

Packaging Flowchart files for troubleshooting Flowchart data can automatically collect relevant data. Data is selected from a list of items and can be limited by specify a date range.
The data will be written to a folder and can be compressed for sending purposes
26
Package Files
Unspecified dates will grab the entire file
27
New Features Campaign 8.1

Performance Snapshot and Extract processes

Improvements TCS and Offer API Utility - Cell reports
28
Unica 8 Marketing Operations

New Features
29
UMO/UC Integration Means

User views a marketing campaign as a single object in Unica
Campaigns are created and accessible only through UMO Campaign name and code are the same in UMO and UC Campaign project in UMO is linked to a campaign in UC with easy navigation between the two
Campaign project (UMO) tabs:
Summary (contains UC campaign summary standard attributes) Target Cell Spreadsheet new People Workflow Budget Attachments,
Campaign (UC) tabs:

Offers & Segs summary part moves to UMO summary tab Analysis Flowchart1 Flowchart2 Emailing tab Interaction strategy
30
Create Campaign
Owner starts the project:
31
Create a Linked Campaign

Create Linked Campaign - This adds a new navigation Implementation tab
32
Populate target cell spreadsheet (TCS) with cells & offers

Offers selected from Unica Campaign Offer Management
33
Publish Target Cell Spreadsheet

Publish the TCS contents
34
Create Flowchart
Navigate to Campaign using the Implementation icon:
Create Flowchart:
35
Link Cells from the Target Cell Spreadsheet

Link to top-down cells:
36
Test Run Flowchart

Test run the flowchart and Save and Exit
37
Approve Rows of the Target Cell Spreadsheet

Get cell status : Verify counts and Approve All
Publish Publish
38
Run the Flowchart Production Run

Execute a production run of the flowchart or schedule the flowchart to run Production run writes to the Contact History table
39
New Features UMO 8.1

List views thumbnails
Uploading files Bulk uploader for multiple files

Approval Mark-up & auto completion Asset library Customise attributes
Grid Numeric summarization

40
Unica Interact 8
Enhanced and New Features
41
A Personalized Welcome Page

Balance transfer offer is targeted to credit usage
Built on a solid financial foundation since 1930
Introductory APR is a personalized attribute

Mortgage refinance offer is targeted refinance recency Could also have been targeted to referrer or search terms
3.9% APR on Balance Transfers to a new Platinum Card
Refinance your mortgage at amazing low rates
42
New Feature Unica Interact 8

Advanced Scoring and Constraint Rules
New feature within the Interaction Strategy tab for treatment rules
Expressions can be built to control the assignment of offers within the treatment rule
Expressions can be built to leverage use profile variables, session variables, offer attributes or built-in macros Can also be used to work with the scores entered in the score slider within a treatment rule
43
Individualized Marketing on One Page

Lots of available credit, doesnt carry a balance Has mortgages but no refinances in a year Lots of available credit, carries a low balance Login from foreign country
Build on a solid financial foundation since 1930
Bostons Favorite Bank with 10 branches and 75 ATMs
Need to find an ATM? Lost your wallet? Try Travel Services
44 44
Individualized Marketing on One Lots of available credit, carries a low balance Page
Balance transfer offer has a scoring rule: Score = IF(Profile.SpendingHabitClass=AtRisk, 10, (IF(Profile.SpendingHabitClass=Revolver, 60, 35))) Login from foreign country Travel Services offer has an eligibility rule: Eligible if => Profile.IsAbroad==Yes
Build on a solid financial foundation since 1930
Bostons Favorite Bank with 10 branches and 75 ATMs
Need to find an ATM? Lost your wallet? Try Travel Services
45 45
New Features Interact 8.1

Web Personalisation package
46
Unica eMessage 8
New - eMessage OnDemand
47
What is Unica eMessage 8 ?

eMessage 8.0 is an on-premise email marketing solution that seamlessly leverages Unicas OnDemand infrastructure to provide managed email delivery and deliverability services.
Key Features
Full integrated email solution
Deliverability and reputation management Easy to use
48
New Features
Unica OnDemand
Content Library
Drag & Drop Editor
49 49
eMessage 8.1 New Features: Landing Pages

Personalized and conditional content
PICTURES and MORE
50 50
Landing Pages
Landing Pages added to emails as a hyperlink choice
PICTURES and MORE
51 51
eMessage 8.1 New Features: Landing Pages

Forms to capture customer information
PICTURES and MORE
52 52
New Features
Unica OnDemand
Content Library
Drag & Drop Editor
Response Tracking and Monitoring
53 53
Response Tracking and Reporting

Response tracking
All responses tracked by the Unica OnDemand
All response data securely downloaded to customer premises automatically
Mailing performance reports

Bounced messages report Message overview report Detailed link and detailed link by cell reports
Execution reports
Execution history report
54
Response Tracking and Reporting
55
New Features
Unica OnDemand
Content Library
Drag & Drop Editor
Response Tracking and Monitoring
Email Delivery
56 56
ISP Delivery Status
SPAM Filter Status
57
Enhanced UI for Mailing
58 58
Email Contact List Generation
Display Names can be edited directly to match fields used in email document
59
New Features eMessage 8.1

Global suppressions Unica Hosted Service
Unsubscribe - in email
Link management redirections to web page Transactional mailings
Partitions supported
60
Questions?
Thank You! Claire Stephens cstephens@unica.com


Whats New in Unica 8 Claire Stephens

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Whats New in Unica 8 Claire Stephens

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Whats New in Unica 8

Claire Stephens EMEA Education Manager, Unica

Features and Benefits of the new Unica Marketing Platform

Enhanced and New Features of Unica Interact 8

Unica 8 Marketing Suite

Unica 8 Suite Overview

Power to Marketing and Value for IT

Unica 8: An Integrated Suite Enabling Interactive Marketing

Unica Marketing Platform

Unica 8 Marketing Platform

Menus registered during installation

Common UI Menus, cont.

Menu displays number of unread alerts

Common UI Editable Forms

Yellow highlights when you are on a field

Dashboards are a collection of widgets.

New Features UMP 8.1

Localization French, German, Spanish

Not removed from process icon palette

Scheduler Wizard (1)

Executes completion triggers to other schedules

Scheduler Wizard (2)

Scheduler Wizard (3)

Outlook-style simple recurring patterns

Scheduler Wizard (4)

View When Scheduled

Viewing Scheduled Tasks

Packaging Log Files

New Features Campaign 8.1

Performance Snapshot and Extract processes

Unica 8 Marketing Operations

UMO/UC Integration Means

Campaign (UC) tabs:

Create a Linked Campaign

Populate target cell spreadsheet (TCS) with cells & offers

Publish Target Cell Spreadsheet

Link Cells from the Target Cell Spreadsheet

Test Run Flowchart

Approve Rows of the Target Cell Spreadsheet

Run the Flowchart Production Run

New Features UMO 8.1

Uploading files Bulk uploader for multiple files

Grid Numeric summarization

A Personalized Welcome Page

Built on a solid financial foundation since 1930

Introductory APR is a personalized attribute

3.9% APR on Balance Transfers to a new Platinum Card

Refinance your mortgage at amazing low rates

New Feature Unica Interact 8

Individualized Marketing on One Page

Build on a solid financial foundation since 1930

Bostons Favorite Bank with 10 branches and 75 ATMs

3.9% APR on Balance Transfers to a new Platinum Card

Refinance your mortgage at amazing low rates

4.1% APR on Balance Transfers to a new Platinum Card

Need to find an ATM? Lost your wallet? Try Travel Services

Build on a solid financial foundation since 1930

Bostons Favorite Bank with 10 branches and 75 ATMs

3.9% APR on Balance Transfers to a new Platinum Card

Refinance your mortgage at amazing low rates

4.1% APR on Balance Transfers to a new Platinum Card

Need to find an ATM? Lost your wallet? Try Travel Services

New Features Interact 8.1