Core product:

Lego group produce many product. All of them are not core product. Mainly the core element of the lego product is the wood and plastics. In the initial period the company uses only the wood for making its product. In 1947 the company starts to use the plastic to make their product. By 1949 it had produced over 200 plastic and wooden toys.

2. Types of products and customers

There are many types of product of Lego group. They assemble the product according to age. These are described below.

Category of Product Toys and game:

Customer according to age

Birth -12month 12-24month 2years 3-4 years 5-7 years 8-11 years 12-14 years Big kids

Storkcraft Rocking Horse - White

Video game: Baby product: There are many baby products. Some of them Hined below
Storkcraft Rocking Horse - White

Floppy Seat Ultra Plush Shopping Cart & High Chair Cover - Licorice Symphony

Sound Sleeper

Lego education: EGO Education is the division of LEGO Company that is dedicated to the field of teaching and learning. LEGO Education develops learning concepts that inspire students to use their creativity and innate curiosity through experiencing things themselves. LEGO Educations learning concepts include teachers guides and student materials that help us adapt our teaching to meet official curricula. All LEGO Education learning concepts are based on comprehensive scientific research. Below are some frequently asked questions about LEGO Education : LEGO Education is relevant for all children six months and up. There are two main categories of product pre-school products and school products. Our aim is to ensure that teachers receive the best support and guidance possible when they choose to use our products in class. This is why LEGO Educations learning concepts can only be purchased from dealers that specialise in learning materials. Most problems have more than one solution. LEGO Educations learning concepts encourage students to find their own creative solutions that develop their natural curiosity.

3. Logo- Advertising- Promotion

Ole Kirk Christiansen wanted to provide a name that might be promotional in advertising. After his research, he came up with the name Lego from the Danish leg godt that mean to play well. After then the Legos product gradually enrich and famous to all age of the world and the company grew to become the Lego Group ("lego" coincidentally means "I put together" in Latin). A well designed Logo plays an important role in establishing a visual identity for the product, business. Through emotional response, it connects with your target audience. Through perception, it defines the expected and desired experience. A Logo is a piece of the building block of the brand and corporate identity. Corporate identity is not just Logo, but the sum of all things that convey who I am and what I do. It is my Logo, corporate colours, stationary, place of business, address, office space, employees, values, marketing pieces, associations and much more. A strong identity is integral to the marketing potential and develops over time. It establishes credibility; it connects me with my prospective clients and creates a sustained relationship with

my existing clients. The brand is what people envision when they think of the business. It's this vision that keeps clients coming back.

History
In 1932 Ole Kirk Christiansen, master carpenter and joiner in the village of Billund, Denmark, sets up business. His firm manufactures stepladders, ironing boards - and wooden toys. In 1934 the company and its products now take on the name LEGO. In 1947 the LEGO company is Denmark's first to buy a plastic injection-molding machine for making toys. In 1949 the company produces about 200 different plastic and wooden toys, including Automatic Binding Bricks, a forerunner of the LEGO bricks we know today. They are sold only in Denmark. In 1955 after further developing the LEGO Bricks, the company launches the revolutionary "LEGO System of Play": 28 sets and 8 vehicles. It also sells supplementary elements. In 1958 the current LEGO stud-and-tube coupling system is invented and patented. The new coupling principle makes models much more stable. The possible combinations of bricks run into astronomical figures. Introduced in the United States in 1962, the first LEGOs came in loose sets of bricks. By 1966, however, LEGO kits were guiding young hard hats in snapping together all kinds of buildings, trucks, planes, and ships. The LEGO Group expanded its audience with the 1969 addition of the DUPLO line of big bricks for preschoolers and, in 1977, the TECHNIC line of sophisticated projects for older kids and teens. Within the last decade, an active online community of LEGO fans has developed new designs and drawing programs in which new constructions can be recorded. In 1998, LEGO introduced LEGO SCALA Planet, a kit specially designed for girls that combines the company's traditional construction elements with a family of dolls and fashion accessories, a magazine, and an interactive Web site. LEGO came to the United States during some of the coldest years of the Cold War, a period that also saw a heightened interest in education and toys that could teach. U.S. leaders exhorted schools to start turning out scientists and mathematicians, who were seen as key combatants in the arms and space races with the Soviet Union. In the spirit of the times, LEGO promised that its bricks would "develop the child's critical judgment, manual dexterity, and ability to think for himself." Its no accident that the words "LEGO" and "imagination" often pop up together. The bright, colorful plastic bricks can be joined in countless combinations and have been a favorite with kids, parents, and teachers since their introduction in 1958. Unlike Erector Sets and Tinkertoys, which appeal more to older children, LEGO bricks are loved by builders of all ages, even infants more interested in knocking down than in building.

-owner
Ole Kirk Christiansen (7 April 1891 11 March 1958) was the founder of Danish toy company the Lego Group. He was the 10th son of an impoverished family in Jutland in western Denmark. Born in Filskov, Denmark, he trained as a carpenter and started making wooden toys in 1932 to make a living after having lost his job during the depression. In 1942 a fire broke out at the factory forcing them to rebuild. Initially, he made miniature versions of the houses and furniture he worked on as a carpenter, but in 1947 moved onto using plastics. On March 11, 1958, when Christiansen died from a heart attack when he was 66 years old, his oldest son Godtfred Kirk Christiansen took over the company and bought out his three brothers. Ole Kirk Christiansen's grandson Kjeld Kirk Kristiansen is the current vice chairman of the board of Lego. He was chief executive until 2004, when Jrgen Vig Knudstorp, a former McKinsey consultant, became the new head.

- Country of Origin:
In 1932 Ole Kirk Christiansen set up business in Denmark. His firm manufactures stepladders, ironing boards - and wooden toys. In 1934 the company and its products now take on the name LEGO. In 1947 the LEGO Company is Denmark's first to buy a plastic injection-molding machine for making. Now the Lego is famous brand and its product is more popular in the world wide.

- Establishment
Lego Company was established in 1943 in Denmark and founder of its Ole Kirk Christiansen. Now it is used in different sector like education, creative, mainly for the baby and other kids. It maintains the category according to the age. Conclusion:
Since it began producing plastic bricks, the Lego Group has released thousands of sets with a variety of themes, including town and city, space, robots, pirates, trains, Vikings, castle, dinosaurs, undersea exploration, and wild west

Their ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility. Their want to pioneer new ways of playing, play materials and the business models of play leveraging globalization and digitalization...it is not just about products, it is about realising the human possibility. Finally they are success to reach their expected position and achieve their goal and try to update to fill their more success.