EU Visibility Plan 2010

Secretariat of the Pacific Community Land & Resources Division| FACT Unit +679 3370733 +679 3370721 2/1/2010

FACT Unit: Visibility Information & Branding Team

In accordance with the European Commission's Communication and Visibility Manual, this plan outlines means in which the EU-funded Facilitating Agricultural Commodity Trade Project will raise awareness around project achievements attained with EU-funding

Project

FACT Project
Overview

Project Snapshot

Facilitating Agricultural Commodity Trade (FACT) The European Union funded Facilitating Agricultural Commodity Trade (FACT) pilot project aims to support commercial ventures and producer groups in becoming export-oriented, market-driven enterprises that will consistently supply overseas markets with competitive agricultural and forestry products. 2008 -2012 4 million Euros Dr. Lex Thomson FACT Team Leader T 337 0733 x295 E lext@spc.int

Project Duration Funding Value Primary Contact

Implementing Organisation Secretariat of the Pacific Community Land Resources Division

Visibility, Information & Branding

Thematic Team -

Within FACT unit sits the Visibility, Information and Branding thematic team (VIBE), responsible for: Developing and executing FACTs communications materials and activities, Where requested, facilitating promotions materials and publicity campaigns for partner enterprises.

In accordance with the European Commission's Communication and Visibility Manual, VIBE will implement FACTs EU Visibility Plan, raising awareness around the achievements and positive impacts attained with EU-funding. P&I Budget Contacts 40,000 Euros Ms. Talei Goater VIBE Lead T 337 0733 x349 E taleig@spc.int Mr. Vinesh Prasad VIBE Coordinator T 337 0733 x375 E vineshp@spc.int

Intent

To acknowledge the partnership between the European Commission and Secretariat of the Pacific Community, integrating mention of EU-funding cohesively across activities and communications materials produced by the Facilitating Agricultural Commodity Trade (FACT) project.

Overview

Approach
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The EU Visibility Plan works across two tiers, addressing activities and/or communications: Created to raise awareness around the FACT project, for example project communications and initiatives, key meetings and coverage of training activities. Produced in support of FACT enterprise partners, for example technical assistance, funded infrastructure and/or campaigns.

Activity Planning Messaging

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Activities and/or materials will undergo a strong planning process, including but not limited to: Appropriate allocation of resources, maximising cost / benefit. Identifying key objectives and ascertaining target audiences, Developing effective, appropriate messaging of interest to relevant audience(s), Utilising suitable promotions outlets, Developing and measuring performance indicators.

Whilst communications activities will tailor messages to appropriate target audiences, a consistent thread will be incorporated, focusing on the achievements and positive impacts generated via EUfunding, as well as positioning the FACT project as: A strong partnership between the European Commission and the Secretariat of the Pacific Community, An innovative pilot program, working with Pacific entrepreneurs and facilitating their ventures. A pioneering concept, assisting trade in agriculture and forestry products, the heart of development in the Pacific.

Considerations
All communications will: -

Tactics
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Ensure communications materials comply with Visual Identity Elements as prescribed by the European Commission. Ensure the EU flag enjoys equal prominence in location and size to the logo of the Secretariat of the Pacific Community. Take into account the cultural diversity across Pacific Island countries, respecting the national and/or regional environment. Be delivered in a timely fashion, distributed via appropriate outlets. Impart information clearly and accurately.

Fundamentals

All FACT collateral materials, for example letterhead, fax headers, email signatures et al, will include mention of funding from the European Union, adding one of the following phrases: The EU-funded FACT project FACT is funded by the European Union.

Where it is appropriate for the SPC logo to be included, the EU Flag will enjoy equal prominence and abide by Visual Identity Elements prescribed by the European Commission. All communications will also include: Project details Contact name Telephone Fax Email

Reports & Presentations

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In addition to the above-mentioned fundamental elements, the diverse range of reports and presentations produced via FACT (either in-house or via external consultants) will include the following disclaimer: This publication has been produced with the assistance of the European Union. The contents of this publication are the sole responsibility of <insert name of the

author/contractor/implementing partner/ international organisation> and can in no way be taken to reflect the views of the European Union. This disclaimer will be used across the full spectrum of reports produced, for example market analysis reports, enterprise-focused business/marketing/HACAP plans and/or meeting presentations.

Additional
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FACT will holistically integrate and acknowledge funding via the European Union via the following platforms (but not limited to): Press Releases Press conferences Press visits Leaflets, brochures and newsletters Websites Display panels Banners Vehicles, supplies and equipment Promotional items Photographs Audiovisual productions Public events and visits Information campaigns

Summary: Potential Outputs

Communications FACT Activities
Press Conferences - EU representative invited EU phrase &/or flag across: - Press release - Banners - Supplementary publications - Promotional items - EU representative invited EU phrase &/or flag across: - Press release - Banners - Name Cards - Supplementary materials - Promotional items EU phrase &/or flag across: - Press release - Banners - Training manuals - Supplementary publications - Participation Certificates - Promotional items

Visibility Elements

Frequency

Target Audience

Performance Indicators
To be identified during planning

As required

To be identified during planning

Media Visits

As required

To be identified during planning

To be identified during planning

Training Initiatives

Range of trainings across the areas of expertise within FACT, including Food Safety & HACCP Farmer Training (Farm Business, production and post harvest), Food Processing, Organics, Fairtrade and ICT.

To be identified during planning

To be identified during planning

FACT Materials

Communications
Collaterals Presentations

Visibility Elements
EU phrase EU Flag (where appropriate) EU phrase EU-Flag EU Link EU-Disclaimer EU phrase EU-Flag

Frequency
Protocol implemented by end-Feb Protocol implemented by end-Feb

Target Audience

Performance Indicators

Press Releases

As required

Identified during planning

SPC LRD Website

- EU phrase - EU-Flag - EU Link - EU phrase - EU-Flag

Foundation Pages + monthly articles

General Public

Annual General Report

Annually

Key stakeholders senior management of LRD and EU rep. FACT list is a mailing list which updates the important development within FACT. TAG members, FACT Enterprises, Senior LRD staff and individuals who are linked to FACT have subscribed to this list - International fair trade stakeholders,

FACT Newsletter

- Article copy - EU-Flag

Quarterly

Publicity across different media channels and organisation. Continuous update as and when new articles/information made available. Report prepared and distributed on time bearing visibility component. Number of enquires/hits per update. All key development/progress by enterprises and informal partners are reported and publicised.

Pasifika Fair Trade Newsletter

- Article copy - EU-Flag

3x during 2010

- No. of email enquiries per newsletter

Communications

Visibility Elements

Frequency

Target Audience
including buyers, advocacy groups and peak bodies. - Regional fair trade producers groups & enterprise - Regional trade focused organisations Identified during planning

Performance Indicators
- No. of telephone enquiries per newsletter - No. of website hits per newsletter

Corporate / Documentary Videos

- Narration EU phrase &/or flag across: - Opening credits - Closing credits - EU phrase - EU-Flag Billboard including EU-flag

As required

Identified during planning

Enterprise and/or Sector Support

FACT Product Catalogue As updated

Premise Upgrade

Equipment Upgrade

Equipment stickers including EU-flag

Lapita Maraghoto OPL DML As equipments are purchased/installed. (All Enterprises.) Lapita Maraghoto OPL DML As required

Marketing Materials

EU elements integrated as appropriate

General Public including politicians, donors, policy makers, Media and School children. General Public including politicians, donors, policy makers, Media and School children. Stakeholders, buyers, retailers and consumers. Identified stakeholders.

Billboard printed and erected at all selected Enterprises by end of this year. All equipments purchased in 2010 to bear stickers. Successful production of the materials.

Written Reports

- EU phrase

Reports produced and

Communications

Visibility Elements
EU-Flag EU Link EU-Disclaimer EU Awards

Frequency

Target Audience

Performance Indicators
circulated with EU visibility elements.

Annual

Agriculture and Forestry 5 winners selected and processors and rewarded. producer