Towards a New Economic Model

This is not the end of the world but the beginning of an amazing future which will be the legacy of our generation.

Author:

George Matafonov BSc

CEO & FOUNDER CUSTOMER SATISFACTION MONITOR

Contents
towards a new eConomiC model
ExEcutivE Summary 4

4 5

Stage 1 Stabilization of economieS

Facing up to thE undErlying Structural problEm 5 advErtiSing-SupportEd concEpt lEadS thE way 5 cuStomEr SatiSFaction monitor ExtEndS FrEE concEpt FollowErS dEtErminE valuE and rEdiStribution6 Stabilizing EconomiES by rEStoring conFidEncE 6

Stage 2 the tranSition to a new economy 8

introduction 8 thE riSE oF tEchnological unEmploymEnt introducing thE vbE 9 thE vbE in practicE 9 valuE pointS vS monEy 9 8

Stage 3 the new economic model in practice

thE thE thE thE thE thE thE
End oF buying and SElling End oF privatE propErty End oF working For a End oF FinES

11

11

12 living 12

12 13 13 13

End oF taxation

End oF miSallocation oF rESourcES

End oF capitaliSm, communiSm, SocialiSm and thE riSE oF valuiSm

Solving the intractable problemS

thE thE thE thE thE
End oF grEEd

15
15

15

End oF inbuilt obSolEScEncE and artiFicial Scarcity End oF Financially-drivEn crimE End oF End oF

15 StatE coErcion and violEncE 16 ExtErnal currEncy 16

concluSion & way forward 17

tackling thE inbuilt inErtia 17 changing thE SyStEm From within EStabliShing a nEw purchaSE habit action StEpS 18 17 18

about 19
about about
thE thE

author 19 cuStomEr SatiSFaction monitor

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towards a new eConomiC model

ExEcutivE Summary
The most recent global economic crisis has exposed terminal weaknesses in the current economic model based on the monetary system. These weaknesses include: Asystemicunderlyingstructurebasedonscarcityanddebtwhichisheld hostagebythecasino-likebehaviourofthefinancialsector. Anunderpinningassumptionofperpetualeconomicgrowththroughcyclical consumptionwhichisleadingtoarapaciousover-consumptionoffiniteresources. Thedependenceonjobsasthekeymeansbywhichwealthissharedand distributed,whichisleadingtotheanincreasinglyunsustainableconcentrationof wealthasjobsdisappearduetoautomation. Theinabilitytoidentifyordealwithorganizedcrimeandcorruptionatthehighest levelswhichisholdingbacktheeconomicandsocialprogressofmillionsofpeople aroundtheworld. These weaknesses have brought the current economic model to the point of collapse. Governments, with no alternative economic model appearing, are resorting to the only option available quantitative easing - a euphemism for printing money. This is clearly unsustainable and the best that can happen is they manage to reset the economic system to restart the cycle again, until the next economic crisis. The worst in unthinkable. Despite these failings the free enterprise system is remarkably flexible and adaptive. A solution is already emerging which will eventually lead to a new economic model with the following key features: Thereplacementofmoneybyamoredirectprocessofrecognizing,measuring andstoringvalue. Theeliminationofbuyingandsellinginfavorofamoredirectsystemof distributionandexchange. Theeliminationofeconomicdistortionsresultingfrompoorgovernmentpolicy, manipulationbythefinancialsectorandinherentsystemicflaws. Thevirtualeliminationoffinancially-drivencrime. The changes will occur in three stages. Stage1Stabilizationofeconomiestopreventcompletecollapse. Stage2Transitionperiod. Stage3Establishmentofaneweconomicmodel. The transition to the new economic model will be driven not by governments or financial institutions but by people mobilizing together using the Internet. This highlights the most important feature of this new economic model - the inversion of power from top-down to bottom-up.

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Stage 1 Stabilization of economieS

The recent global financial crisis is the latest in a growing list of crises which is symptomatic of an economic model which no longer works because it is based on 18th century ideas about capital and labour which no longer apply. In reality it never really worked because the underpinning ideas were false from the very start. This economic model came to a grinding halt in 2008 and has been on life-support ever since. Governments, faced with the prospect of financial Armageddon, had no choice but to turn private folly into sovereign folly. All this has done is postpone the inevitable the total collapse of the global economy. This doomsday scenario is real and the only solution is to transition to a new economic model. The first step is to acknowledge that a fundamental structural change is occurring at an accelerating pace.

Facing

up to thE undErlying Structural problEm

While the problem of structural or technological unemployment is rarely discussed these days, it has not gone away. In fact, the advances in robotics are accelerating at such a pace that the replacement of all traditional jobs is not just a future possibility it is an unstoppable rising tide. Rather than admitting the inevitable, governments have resorted to obfuscation of the problem through manipulation of unemployment figures, the creation of fake jobs and by putting pressure on industry not to automate. While these actions may have kept the problem out of the headlines it has done little to stop the progress of automation as witnessed by the phenomenon of jobless recovery and the increasing concentration of wealth at the top. The inability to deal with automation demonstrates the total inadequacy of the current economic model for the age of information. Nevertheless it has, inadvertently, paved the way to a new economic model which embraces automation by unlinking money from the distribution of goods and services.

advErtiSing-SupportEd

concEpt lEadS thE way

Most people are familiar with the concept of services such as TV, radio and various online services being provided for free. These services are, of course, not really free with the costs being covered by advertising and ultimately by consumers through higher prices. Nevertheless the process effectively unlinks money from the distribution of these services. The result is that anyone can watch TV, listen to radio or use a growing list of free online services without the need to have money or discrimination of any kind. While advertising currently supports a growing list of free services it is limited in scope because only a small proportion of the business sector use advertising on a regular basis, and the lions share of the proceeds of advertising go only to a handful of corporations and media conglomerates.

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A new business and consumer service called the Customer Satisfaction Monitor now extends the concept allowing more people to benefit both directly and indirectly through an increasing range of free goods and services.

cuStomEr SatiSFaction monitor

ExtEndS FrEE concEpt

The Customer Satisfaction Monitor (CSM) is a new service that every business in the world should use because customer satisfaction is the most important factor in the success of any business. Most successful businesses already monitor customer satisfaction but rarely make the results public. Yet, the level of customer satisfaction is the most important piece of information consumers need in order to make truly informed purchase decisions. The Customer Satisfaction Monitor not only creates a standardized way for business to measure customer satisfaction but, by making the results openly available to consumers, will also make it an invaluable and essential consumer tool. The result will be the emergence of customer satisfaction monitoring sector and it will support a new industry much like advertising currently supports an expanding sector of ad producers and online services. The key difference will be that it will be far bigger and more extensive not only because every business will be involved but also because of the way funds are redistributed back into the community through the concept of followers.

FollowErS

dEtErminE valuE and rEdiStribution

While the proceeds of advertising go to just a handful of mega-corporations, the proceeds of the CSM fund will be distributed back into the community to individuals and business offering free goods and services, based on the concept of followers. The concept of followers is familiar to users of Twitter and Facebook and generally indicates a level of appreciation of the value of a service. The more followers, the greater the popularity and the greater the perceived value of the service being provided. Funds will be distributed back to the community based on the number of followers times a factor which takes into account the level of customer satisfaction and times normalizing factors to ensure an equitable distribution. In other words, the distribution of funds will be more closely linked to the actual value being delivered as reported by users.

Stabilizing

EconomiES by rEStoring conFidEncE

Government are trying to stimulate economies by printing money in the hope the banks will resume lending.

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The banks, burned by their own folly leading up to the GFC, are reluctant lend because of the perceived risk. Consumers and business, on the hand, are reluctant to take on more debt in an uncertain economic environment. The result is stagnating economies, asset deflation, austerity measures and increasing social unrest. CSM will provide much needed liquidity to businesses and consumers, effectively bypassing the banks. The result will be an immediate stimulus to economies and the creation of a sustainable new business sector dedicated to delivering free goods and services. This new business sector has been emerging for some time and includes developers of free and open source software, bloggers, musicians, writers, news reporters and other free services. The current economic model is mostly blind to the value being generated by this sector even though most of the web runs on software created and maintained by this very sector. CSM provides a way to make this sector not just economically viable but will enable it to flourish and grow. This injection of liquidity will provide a much-needed stimulus to economies and will go a long way to restoring consumer confidence and, of course, give the banks confidence to start releasing much needed funds. But this will only be a stop-gap measure designed to forestall complete economic collapse while enabling modern economies to transition to a new economic model more suited to the age of information and one that embraces automation rather than sweeps it under the carpet.

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Stage 2 the tranSition to a new economy

introduction
All economic systems revolve around creating and consuming value. The baker creates value by baking bread, the grocer by selling groceries and the writer by writing books. The reason behind much of human progress has been our ability to invent economic systems which facilitate the exchange of value efficiently, fairly and equitably. This started with barter and evolved into the modern monetary system. The problem with the monetary system is that it has never been efficient, fair or equitable. It can be manipulated to suit the interests of the few over the many and it can be gamed by clever financial operators who treat it like a casino. This leads to booms and busts, inflation and deflation, and the concentration of wealth at the top. The monetary system has failed many times in the past and each time it was reset to start the cycle over again. This results in enormous suffering, social dislocation and asset destruction. Weve reached this point once again, however this time there is another factor at play making resetting impossible technological unemployment.

thE

riSE oF tEchnological unEmploymEnt

Technological unemployment is real and should be celebrated as one of the greatest achievements of humanity, yet it is bemoaned as a loss of jobs because jobs are an integral feature of the monetary system. The monetary system struggles under the weight of just 10% unemployment and currently is being kept afloat only through ever-increasing levels of debt. It will totally collapse because the level of debt can never be repaid and there will be no jobs for the majority instead of the minority. The problem is not automation but the monetary system which defines value as the ability to make money. Under the current system there are only two ways most people can legally acquire money by having a job (self-employed or employed) outside the monetary industry or within the monetary industry itself. The latter has grown so much in size and influence that the servant has now become the master, delivering more toxic distortions than value. For instance, how is it possible that a twenty-something money trader can earn more money on one trade than the most gifted of teachers in ten lifetimes? The focus on money as the sole measure of value was always considered too limiting reducing the myriad of ways people add value to society to just one measure the ability to make money. But it was tolerated and is being tolerated for one reason - and one reason only no alternative means of measuring value has emerged, until now. We now have the technology to measure value in a much broader, more direct and

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inclusive way than through the monetary system. In tech terms we now have the means to switch from an analog to a digital economic system.

In tech terms we now have the means to switch from an analog to a digital economic system.
introducing
thE

vbE

VBE stands for Value-Based Economy and it will provide the commercial framework for a new economic system more suited to the digital age. The Customer Satisfaction Monitor provides the prototype of how the VBE would work in practice.

thE vbE

in practicE

Under the monetary system value is determined by the exchange of money - what someone is prepared to pay for something is its value. By definition anything outside the monetary system has no value. This means that volunteerism, free and open source software, charities, non-profits and even parenting has no value which is patently ridiculous. We need a better way to measure value and the best way to measure value is go to the source the users and ask them about their needs and level of satisfaction. This is the idea behind a new service called the Customer Satisfaction Monitor. The Customer Satisfaction Monitor measures the value of goods and services based on a direct input from consumers, made possible by the connectivity of the Internet. The result is expressed as Value Points. Value Points are created every time a consumer submits a customer satisfaction survey. Contrast this process with the way banks create money out of thin air under the fractional reserve banking system. In the transition period Value Points can be exchanged for money (as Money Points) but once the transition has been completed Value Points will become the new currency replacing the monetary system. Value Points, however, will not operate in the same way as money. Unlike money, Value Points will not be a medium of exchange rather a medium by which access to goods and services is made available without buying or selling.

valuE pointS vS monEy

A simple way of understanding how Value Points will work is to think in terms of how some computer games work. In these games, players collect points (build a reputation) and once they reach a certain level they are entitled to receive better

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tools, more resources or access to different levels. In a classic case of life imitating art, under the VBE businesses and individuals can accumulate Value Points (or build a reputation) to reach different levels of access to products, services and resources. The computer game industry has, in effect, been laying the foundation for the new economic system. At the lowest level individuals will have access to goods and services that will enable them to live comfortably with full access to staple goods and services. This is similar to a generous social security system minus the taxation and the associated government bureaucracy. At the top level individuals and businesses will have access to the full range of products, services and resources. All individuals will have ample opportunity to earn Value Points by creating value in variety of ways either personally or collectively by working as a group or business. Significant advances in creating value (progress) will result in higher Value Point requirements for access. This provides incentive for the top earners to achieve more while those at the lower levels get automatic indexation as a way of ensuring all share in the productivity gains. This is not that dissimilar to the function of money in a money-based economy. The amount of money you accumulate determines your level of access to goods, services and resources. The problem with money is that it can be created out of thin air by banks, manipulated by clever financial operators and illegally gained by criminals. The concept of Value Points eliminates not just these problems but a host of other systemic problems that plague modern economies and societies. In effect, Value Points eliminate the middleman of money providing a more efficient, equitable and sustainable way of distributing goods and services while ensuring resources are allocated in the most optimum way. Value Points signals the transition from competing to extract value to cooperating in sharing value.

Value Points signals the transition from competing to extract value to cooperating in sharing value.

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Stage 3 the new economic model in practice

The following sets out some simple examples of how the future economy may operate without buying, selling or money.

thE

End oF buying and SElling

In an economy where all goods and services are free, buying and selling becomes superfluous as does the traditional concept money and currency. Instead, access to goods and services will be based on Value Points which will be a direct measure of how much value is being added to the economy either personally or collectively. A few simple examples to illustrate how this would work in practice. Currently if you want to stay in a hotel, buy a computer or travel somewhere you simply use your credit card. The credit card is evidence that you can pay for the service and is, in effect, your reputation. Access to any of services is determined by your reputation and how much of this service you can buy is determined by your credit limit. Once the transaction is completed your credit card is debited and the account of the supplier is credited. In a value-based economy the process operates in a similar way. Instead of using a credit card, you would use a Value Points card which determines which products or services you can access. The higher your Value Points the better the range and the quality and also the quantity. For instance, at the lower levels you may only have access to standard accommodation at a hotel once a year or fly coach once a year. At the highest levels you have access to the best goods and services with generous quotas, just as you would if you have a lot of money. The quotas, of course, will not be per item, but operate as general quotas just like money and will renew on a regular basis just like a having a job. So the new economy would operate in almost an identical fashion as it does now except that there is no buying or selling or money. One key difference between a Credit transaction and Value transaction is that with a Value transaction there is no debiting or crediting in the traditional sense. The only time Value Points are debited is for infringements of the law and for value destruction (i.e. making a loss on a business venture). This is similar to the Demerit Point system used in some countries to encourage safe driving practices. The supplier gets Value Points through the general redistribution which takes into account factors such as level of customer satisfaction, the number of followers and normalizing factors to ensure fair distribution and optimum allocation of resources. This increases the suppliers ability to access goods and services in a similar way.

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thE

End oF privatE propErty

In an economic system where this no buying or selling and only levels of access, owning property of any kind becomes increasingly less attractive even superfluous. Take, for example, the process of building and owning accommodation. Builders working in a Value Points economy will build to gain Value Points not so they can sell for the highest price. The properties they build will not be owned by anyone but will simply be available to anyone with the appropriate Value Points. This is similar to the concept of copyright passing into the public domain after a certain number of years. In a sense all property, goods and services will eventually operate as public domain with access determined by Value Points. Buying and selling of property will consist of listing a property as public domain and then selling it to the highest bidder in terms of Value Points. In this type of transaction the buyer does not lose any Value Points for buying, but the seller will gain some Value Points for adding value by making the property available. In a sense everyone will become renters without paying rent for as long as they like. The issue of maintenance and upkeep will be controlled by the Value Point system with Value Points added for improvements and Demerit Points for neglecting or trashing property. You can choose to live in one place all your life or you can choose to have the freedom to live in different parts of the world at any time for as long as you like. While the right to own private property will always remain, our obsession with owning things will increasingly come to be seen as burdensome and unnecessary.

thE

End oF working For a living

The combination of automation and demise of buying and selling will also signal the demise of working for a living. Everyone can live without working but everyone can also improve the quality of their lives (and the lives of others) by adding value in some way. The goal of life will no longer be the accumulation of money and assets but accumulation of Value Points which determine access to goods and services. The accumulation of Value Points can start at an early age with Value Points awarded for academic and other achievements. The process of accumulation will continue throughout life until retirement. At retirement there will be an automatic doubling of the Value Points attained (with full indexation) as a recognition and reward for a lifetime of adding value.

thE

End oF FinES

While Value Points can be accumulated in almost limitless ways, they can also be deducted for infringements of the law, much like the Demerit Point system used in some countries to promote safe driving.

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This is similar to the role of fines in a money-based economy except it is more effective and fair. Fines, in a money-based economy have little impact on the wealthy and a disproportionate impact on the poor.

thE

End oF taxation

As there will no income there will be nothing to tax. Almost all Government services will be taken over and operated by the private sector under the Value Points system. The function of government will contract to creating and maintaining legislation to ensure social cohesion. This will signal the end of bureaucracy and political meddling and interfering with the operation of the economy.

thE

End oF miSallocation oF rESourcES

One of the biggest challenges of any economy is how to allocate resources in the most optimum way. This is often referred to as the economic problem and the best solution until now was the pricing mechanism resources allocated based on the ability to generate profit. While the pricing mechanism within a competitive market may be better than a centrally planned economy, it is still inefficient because it is a poor measure of both value creation and consumption. The result, as history attests, is enormous waste, profligacy, corruption, destruction of the environment and an unsustainable concentration of wealth. A value-based economic system will result in the most efficient, effective, equitable and sustainable allocation of resources because it will be based on a more accurate and broader measure of how value is both created and consumed. This is made possible by the connectivity of the Internet and the emergence of sophisticated computer programs which will facilitate the measuring, storing and exchanging of value with little human intervention and without having to resort to external measures of value such as money or other forms of currency.

thE

End oF capitaliSm, communiSm, SocialiSm and thE riSE oF valuiSm

No doubt there will be attempts to coral this concept under one of the existing isms pertaining to economics. Essentially capitalism, communism, socialism and the other similar isms were systems of control within an economic model based on the monetary system. Once you take away the monetary system much of the underlying theory collapses. A value-based economy is a true free-market economy where the means of exchange is not money or any other derivative but levels of access determined by a direct measure of value created and value consumed. It pays to note almost all the traditional isms are based on 18th century ideas about capital and labour which are simply no longer relevant or applicable. To keep framing new concepts within these isms is as limiting as describing a modern

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computer as nothing more than a better abacus. However, we need isms to create a point of differentiation and a shortcut to meaning so, and until a better term emerges, lets call this concept Valuism.

A value-based economy is a true freemarket economy where the means of exchange is not money or any other derivative but levels of access determined by a direct measure of value created and value consumed.

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Solving the intractable problemS

thE
End oF grEEd

A money-based economy encourages and promotes greed by rewarding those who accumulate and hoard money and other measures of value. Greed, as a consequence, is considered an indispensable economic driver and a virtue rather than a vice: A historical aberration in the evolution of humanity. Under a money-based economy the goal is to accumulate as much money and assets as possible by whatever means possible. Under a value-based economy you cannot accumulate money because money does not exist and accumulating assets is pointless because they have no extrinsic value. Under a value-based economy the goal is to gain access to goods and services by creating value which is measured as Value Points. Access cant be hoarded and excess Value Points have no extrinsic value. Importantly, the best way to create value is through sharing and cooperating the antithesis of greed - rather than competing and hoarding.

thE

End oF inbuilt obSolEScEncE and artiFicial Scarcity

A money-based economy underpinned by the assumption of infinite growth will eventually collapse because it is not only dependant on finite resource but is a zerosum game of winners and losers. A value-based economy, on the other hand, is built on the concept of adding value and value like knowledge is an infinite resource. Therefore, the assumption of infinite growth is not just possible but is desirable and sustainable. A value-based economy is also not a zero-sum game of winners and losers; everyone has equal opportunity to access goods and services through sharing and cooperation. Once goods and services are totally unlinked from money and from trading in general, producers will be free to develop goods which are truly sustainable without having to resort to inbuilt obsolescence or artificial scarcity to generate profits.

thE

End oF Financially-drivEn crimE

One of the more undesirable features of a money-based economy is how easily organized crime can not just exist but actually flourish. Organized crime leads to corruption at all levels of government and exacts a great toll on society, both directly and indirectly. In a value-based economy where there is no money and goods and services have no extrinsic value makes financially-driven crime virtually impossible.

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How do you pay for drugs? How do you sell stolen goods or property? How do you bribe public officials? How do you fund illegal wars and coups? Since the only currency is Value Points (which cant be traded, exchanged or transferred) there is no way to profit from crime. Of course, criminals can still steal property but the combination of theft-prevention technology and the inability to sell stolen goods will make this an easily-managed sideline activity. Additionally, most crime has roots in inequality of opportunity which will be eliminated under the value-based economy.

thE

End oF StatE coErcion and violEncE

The current economic model cannot persist without state-sanctioned coercion and violence. In effect the current economic model has made coercion and violence an integral feature of the state instead of an action of last resort. The value-based economic system will free the state to work for the people, ending the division and the inequality which is the root cause of all violence.

thE

End oF ExtErnal currEncy

There will be those who will argue that no economic system can exist without some form of external currency eventually emerging. This could be precious metals, bits of paper or orange peels as an external store of value and means of exchange. Any attempt to resurrect external currencies will fail when you consider that even with the best intentions and with the full backing of the state, the current monetary system was infiltrated and then taken over by nothing less than organized crime. Outside the official system it will be the province of the Tony Sopranos of this world and good luck to anyone trying to be part of that system.

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concluSion & way forward

The latest Global Financial Crisis has exposed fundamental flaws in the moneybased economic model which have brought it to the brink of collapse. While governments are desperately trying to kick-start economies, their efforts are doomed to fail for two important reasons: The money-based economic system is based on 18th century ideas about capital and labour which are no longer relevant or true the total collapse of the moneybased economic system is just a matter of time. Even if governments manage to somehow postpone the inevitable, the complete inability of the money-based economic system to handle the rising tide of automation will send it over the edge. The good news is that collectively we have been trialling the solution for over fifty years. It involves unlinking the distribution of goods and services from money until a new economic model emerges. During the transition period the cost will be covered through indirect means like advertising and customer satisfaction monitoring. This will result in the growth of a new business sector providing free goods and services, which will eventually overtake the premium business sector. At the end of the transition period a new economic system will naturally emerge based not on buying and selling using money but on controlling access to goods and services based on the concept of Value Points.

tackling

thE inbuilt inErtia

All systems have an inbuilt inertia and resistance to change even when faced with catastrophic consequences. Often the only way to bring about change is through external actions like revolutions, wars or some form of military action against citizens. With the rising social unrest martial law is increasingly becoming not just a possibility but an inevitability to keep anarchy at bay. Suspension of democracy will no longer be whispered just in the corridors of power it will soon be openly discussed by all sides of politics as the only option. However, all of this can be avoided because for the first time in human history we have a remarkable tool called the Internet which has inverted the power paradigm allowing change to occur bottom-up rather than top-down. The Internet enables us to change the system from within by leveraging its strengths against itself.

changing

thE SyStEm From within

The Customer Satisfaction Monitor provides the means by which the transition can occur quickly, efficiently and with the least amount of suffering.

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We dont have to beg or lobby politicians or hope bankers do the right thing. We can effect the necessary change by simply establishing a new purchase habit and let competition do the rest.

EStabliShing

a nEw purchaSE habit

We can establish a new purchase habit by getting the word out to support only suppliers that have a Customer Satisfaction Monitor profile and to avoid those that dont. This will result in the following: For the first time the business sector will be truly accountable to their customers and will signal a shift in power from corporations back to the people. The business sector will start to pay its fair share of the cost of services which are externalized under the existing economic system. This includes free and open source software and the myriad of free services that may not have a dollar value but have enormous social value. This will result in the growth of the free business sector. As the free business sector grows, the premium business sector will contract (because you cannot compete with free) and this will usher in a new economic system based on sharing and cooperation rather than competing and hoarding. All the existing measures and storage of wealth like gold, silver, other precious metals and the billions in secret bank accounts will become worthless. During the transition period there will be an opportunity to buy Value Points and this will provide the mechanism to correct the wealth imbalance created by the moneybased economic system as well as accelerate the process of change.

action

StEpS

Join the Customer Satisfaction Monitor as either an individual, business or a free service provider and start building your Value Points. As a member you can then help establish a simple consumer purchase habit which will bring about the transformation to a new economy. Once we have sufficient interest and support we will put together a team of the best and brightest to flesh out this whitepaper as well as continue to build the software which will underpin the new economy. This is not the end of the world but the beginning of an amazing future which will be the legacy of our generation.

This is not the end of the world but the beginning of an amazing future which will be the legacy of our generation.
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about
about
thE

author

George Matafonov is a mathematician by training and works in the IT industry. He is the founder of the Customer Satisfaction Monitor. He is also the author of the book, Fire&Water:MarketMorality&CivilSociety, which explores the rise of market-based economics and implications for civil society. In the book, Matafonov provides evidence showing how the theory underpinning market-based economics is not just a historical aberration but it is also unsustainable as the most recent global financial crisis demonstrates. Visit www.moralcompass.org for more details. At the site you will also find the results of an ongoing survey which tracks the impact on morality, our sense of right and wrong, from the placement of the market as the central institution of society.

about

thE

cuStomEr SatiSFaction monitor

The Customer Satisfaction Monitor is a new business and consumer service that brings customer satisfaction monitoring into the information age. It enables business operators to work openly and cooperatively with their customers in ensuring the best products are delivered at the best prices supported by efficient and effective customer service. Results are available online and in real-time. The Customer Satisfaction Monitor also provides the means by which to transition to a new economy based on cooperation and sharing rather than competition and self-interest. For more information please visit www.customersatisfactionmonitor.com

Towards a New Economic Model by George Matafonov is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License. Created Feb, 2011 Version 1.0

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