BS 3357 Entrepreneurial Strategy

Reading List

Essential Reading:

Wickham P (2006), Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management, 4th Edition, Harlow: Financial Times/Prentice Hall.

Burns P (2001), Entrepreneurship and Small Business, Basingstoke: Palgrave Macmillan.

Slywotzky A & Wise R (2003) How to grow when markets dont. Warner Business Books.

Doyle P (2000), Value Based Marketing, Chichester: Wiley.

Keegan W, Davidson H & Brill E.A (2005) Offensive marketing: An action guide to gaining the offensive in business. Heinemann.

Harvard Business Review Articles:

Ghalbouni, J., & Rouzies, D. (2010) The VC Shakeout. Harvard Business Review. July. p 21-23. Isenberg, D.J. (2010) How to start an entrepreneurial revolution. Harvard Business Review. Jun. p 40-50. Dyer, J.H., Gregersen, H.B.,Christensen, C.M. (2009) The Innovators DNA. Harvard Business Review. Dec. p 60-67. Isenberg, D.J. (2008) The Global Entrepreneur. Harvard Business Review. Dec. p 107-111. Wasserman, N. (2008) The Founders Dilemma. Harvard Business Review. Feb. p 40-50.

Socolow, D.J. (2007) Picking Winners. Harvard Business Review. May. p 121-126 Collis, D.J., Montgomery,C.A. (2008) Competing on Resources. Harvard Business Review. Jul. p 140-150. Kim, W.C., Mauborgne, R. (2009) How Strategy Shapes Structure. Harvard Business Review. Sept. p 72-80. Kim, W.C., Mauborgne, R. (2004) Blue Ocean Strategy. Harvard Business Review. Oct. p 76-84

Background Reading:

Baghai M, Coley S & White D (1999), The Alchemy of Growth, London: Orion Publishing.

Barrow C (1998), The Essence of Small Business, 2nd Edition, London: Prentice Hall.

Barrow C (1998), Financial Management for Small Business, 3rd Edition, London: Kogan Page.

Birley S & Muzyka D (1997), Mastering Entrepreneurship, London: Pitman.

Castells M (1996), The Rise of the Network Society, Oxford: Blackwell.

Drucker P (1985), Innovation and Entrepreneurship: Practice and Principles, London: Henmann.

Foster R & Kaplan S (2001), Creative Destruction, Harlow: Pearson.

Murphy M (1996), Small Business Management, London: Pitman.

Schumpeter JA (1934), The Theory of Economic Development, Cambridge: Harvard University Press.

Sexton DL & Landstrom H (2000), Handbook of Entrepreneurship, Oxford: Blackwell.

Slywotzky AJ & Morrison DJ (1997), The Profit Zone, Chichester: Wiley.

Slywotzky AJ & Morrison DJ (1999), Profit Patterns, Chichester: Wiley.

Small P (2000), The Entrepreneurial Web, London: Pearson Education.

Steiner R (1998), My First Break. How Entrepreneurs Get Started, London: News International plc.

Storey DJ (1994), Understanding the Small Business Sector, London: Routledge.

Timmons JA (1999), New Venture Creation, Entrepreneurship for the 21st Century, 5th Edition, Boston: Irwin.

Zook C & Allen J (2001), Profit from the Core, Boston: Harvard Business School Press.

Useful Online Sources:

ABI-Inform Full Text (Proquest), Emerald, Web of Science (Social Science Citation Index), Lexis-Nexis Executive