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n e t
Cultural Change:
The Perception of the Media and the
Mediation of its Images
Jesús Martín-Barbero
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speaks for the young and like them. This type of radio is not
only proposing new communication models but already has
a history in this country that begins in the sixties with Radio
15, El Club del Clan, etc; those radio stations that were the
first in exasperating adults and charming adolescents.
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***
On the other hand, the major risk that culture faces today
in the media is the state of becoming an object that is as
rapidly obsolete as any other type of mercantile product.
Cultural life, however, feeds as much on memory as on
invention, on sedimentation as on imagination of the fu-
ture, on rhythms that cannot be governed by the com-
pulsion to current affairs. There is a strong contradiction
between the temporal logics of the market and the temporal
logics of cultures. We therefore need a type of journalism
that can construct and defend a plurality of discourses in
which cultures can breathe, can tell each other about their
continuity and permanence as well as transformation and
rupture.
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Bibliography
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