MobileWave Group plc

Integrating mobile, loyalty and commerce for customer engagement 1

Table of Contents

q Corporate Introduction q Illustrative Loyalty Feature Sets

- Personalized In-App Content Delivery - Deep Social Media Integration - Actions Saved to Customer Profile - Easy Mobile Transactions - Automated Credits - Bespoke Gamification

Copy @ MobileWave 2011

We offer a comprehensive platform for mobile customer relationship management

Mobile Apps
Technology

Headquarters:
71 Gloucester Place, London, W1U 8JW, United Kingdom

Loyalty Platform
Engagement

Creative Design
Experience

Offices:
London, Noida, Palo Alto

Data Analytics
Measurement

Copy @ MobileWave 2011

We are a mobile technology & solutions Company headquartered in London

Who: MobileWave is a leading mobile technology and application solutions company enabling brands to engage, cultivate and retain long-term customers.

What: MobileWave develops innovative mobile solutions for leading brands, leveraging proprietary award winning technologies and resource capabilities, to help our clients maximize their mobile strategy. Snapshot Overview:
" Design team in London " Development team in India " 100 global customers " 120 mobile solutions " Offices in London, Palo Alto, Noida

Company: MobileWave Group Plc. is headquartered in London, UK, with wholly owned subsidiaries Oi Rewards (Pty) Ltd and MobileWave S.A. (Pty) Ltd in South Africa and Ariose Software based in India.

Copy @ MobileWave 2011

With proven management (In-depth: http://www.mobilewave.com/about/leadership)

Rory Stear, Executive Chairman: Rory is the Executive Chairman of Flambard Holdings, a privately held international investment company. He is the co-founder of the award winning Lifeline Energy (formally Freeplay Foundation). Stear has extensive experience in building businesses, corporate social responsibility, raising capital and leading organizations. He has operated globally for the last 17 years especially in the USA, UK, Africa and Asia.Stear was named an Entrepreneur of the Year by BusinessWeek Magazine in January 2000 and was featured in the Agenda Issue of Fast Company; was a 2007 TIME/ CNN/FORTUNE Principal Voice and a 2007 TIME "Hero of the Environment". He is a recipient of the Theodor Herzl Award from the Jerusalem Fund and twice traveled (to the USA and the UK) as a member of delegation with then South African President, Nelson Mandela. Kurt Pakendorf, Director and CEO: Kurt has 20 years of extensive multinational business and legal experience across a broad range of industry sectors, including operations, regulatory activities, M&A, software and services. Most recently Kurt was Vice president & General Counsel at Havok, an Intel owned and separately operated company, where he was a member of the Management Team and was responsible for the company s legal activities and supported corporate development, the sales contracting process, alliances, marketing, business development, human resources, facilities and information systems and managed and protected Havok s patent and trademark portfolio. Prior to Havok Kurt was the Assistant General Counsel of i2 Technologies, Inc. (NASDAQ: ITWO), a public supply chain software and services company based in Dallas, Texas, USA. Arthur Holcombe, Chief Revenue Officer: Arthur has an accomplished track record building and scaling businesses in the Internet, CRM and mobile wireless sectors. Prior to MobileWave, Arthur was Co-Founder and CFO of Coordinate Technologies, a China based Telecom VAS Company servicing China Mobile and China Unicom and providing wireless data connectivity services to over 20 global leading Telecom Operators. Prior to that, Arthur was a Co-Founder and Sales Director for Coremetrics, a Web marketing optimization and customer analytics platform that was later acquired by IBM. Arthur started his career in China where he built up the Dow Jones Online Interactive Services division. Arthur is tri-lingual, and speaks English, Spanish and Chinese. Amit Goenka, CEO Ariose Software and Head of Engineering: Amit brings close to fourteen years of experience and accomplishments in leading positions in software development. He has extensive experience in driving products and solutions from concept to actual product delivery. Prior to MobileWave, Amit was Engineering Manager at iPolicy Networks where he was the lead manager for development of the enterprise series of security appliances. He has an extensive knowledge of networking & security protocols, mobile and value added services, embedded systems, device drivers across variety of operating systems. An engineering graduate from BITS-Pilani, Amit brings to Ariose Software a unique blend of software product and services experience. Steve Herne, Controller: Steve is a Certified Accountant (ACCA) and is responsible for all accounting and financial matters for MobileWave. Between 1971 and 1976 he was an accounting and audit clerk with Owen, West & McGregor. He was appointed European Accounting Manager for Measurex International Systems Ltd until 1980 when he moved to Foster Wheeler as Internal Audit Manager (based London and Milan). In 1982 Steve joined Motorola, where he held several positions up until 2005, including the role as UK Finance Director during 2000 to 2002 and CEE Director of Finance & EMEA Corporate Finance Director between 2002 and 2005. In 2005 he joined Bishop Cavanagh Ltd, a leading software consultancy in the banking industry.
Copy @ MobileWave 2011

Helping brands enhance their business via the mobile channel

100+ Global Customers Europe, India, USA

40+ Dedicated Engineers 120+ Mobile Solutions

Cloud & Mobile

Copy @ MobileWave 2011

We believe mobile fundamentally changes how we engage our world

We are a mobile technology Company with our own customer loyalty and analytics platform. Mobility and information enhance our intimacy with the brands we most admire.

Leisure Purchase

Shop Travel

Deals

Community

Food

Business

Copy @ MobileWave 2011

Data shows mobile engagement is transactional and local

Hyper-Local + Commerce
Is a highly relevant consumer marketing opportunity with vast potential

Successful Mobile Relationship

management requires proper engagement, promotion and processing tools

Customer Registration Merchant Locator

80%

of consumer spending is done within 15 miles of home (Piper Jaffray)

Promotion Delivery E-commerce

Store Voucher

50%
Copy @ MobileWave 2011

of people would be happy to receive mobile alerts from retailers they already have a relationship with

Social Networking
8

Users seek smart tools that add value in their daily life

Get on with activities Register Once Contextual Communication

Share

Gamify

Brand marketing is no longer unidirectional.

Engaging consumers and incentivizing them to interact with brands through utilities such as games, loyalty schemes and deals is essential for success.
Comment

Purchase

Copy @ MobileWave 2011

That can be integrated into a great App!

Registration
- User Credentials (+ CC) - Profile (Preferences; Points) - Unique Barcode - User History

Content
- Specials - Products / Services - Mapping / Locations - Community / Learning

Consumer Engagement
- Purchase, receive online voucher - Order product or service and collect - Present Bar Code to transact / receive - See personal history - Share to Facebook / Twitter

Login
Register / Personalize

Process
Barcode / CC

Earn Points
Loyalty / Virtual Credit

Brand Engagement
- Geofencing Opt-in mobile alerts / SMS (Near Store Offers and Points) - App Surveys with rewards - Social media tools (Facebook) - Personalize leveraging analytics

Deals
Point of Sale / Nearby

Receive
Contextual Alerts

Discuss
Social Media

Survey
Gain Feedback

Copy @ MobileWave 2011

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With insight to measure mobile customer behavior

MobileWave provides reports that aggregate and display visitor location, browsing and purchasing activity on the mobile app. Powerful user analytics help brands optimize customer engagement strategies and refine product promotions and displays.

Mobile Application User Activity Report:

Totals by Period End
App Downloads Customer Registrations User Sessions User Transactions Revenues Loyalty Points Facebook Shares Survey/Promo Responses Total App Minutes

Month-to-Date
31,044 8,978 63,885 24,552 159,585 452,431 13,273 31,172 323,710

Jan-12
24,020 6,457 38,453 14,231 92,499 328,288 8,433 24,340 245,368

Dec-11
16,504 4,062 15,564 4,942 32,121 115,857 4,077 16,825 85,146

Nov-12
9,740 2,146 4,120 1,226 7,970 28,797 1,464 10,061 16,480

Oct-11
3,653 805 687 111 725 7,170 418 4,312 2,747

Sep-11
-

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A sample of our 100+ mobile client solutions

Client: SnapDeal features daily deal coupons at unbeatable prices. What App does: Cross platform mobile App that would help increase deal volume by enabling users to view and respond to deals via their mobile based on their current city Client: Tata Sky is a leading Direct-to-Home service provider in India, offering DVD quality picture and CD quality sound along with new age interactive services. What App does: Application allows the user to browse and record shows via the app. Client: MakeMyTrip.com, India s leading online travel company was created to empower the Indian traveller with instant booking and comprehensive choices. Client: Hungama Mobile is now the largest aggregator, developer and publisher of Bollywood and South Asian mobile and digital entertainment content in the world. Client: Goom Radio is a digital radio-style entertainment source for mobile and Internet radio listeners. What App does: This mobile application provides a online radio. Client: Yatra.com is India s leading online travel company. It provides information, pricing, availability, and booking facilities for domestic and international air travel, railway reservation, hotel bookings, holiday packages, buses, and car rentals. Client: Staples the world s largest office products company, is committed to making it easy for customers to buy a wide range of office products. What App does: The mobile application . Client: Pay TM is a direct-to-consumer initiative of Pay TM Mobile Solutions a leading provider of mobile commerce services in India. What App does: The first mobile payment application in India Allows users to pay through their card using the handset application. Client: Manupatra is the leading law publisher and provider of legal, taxation, corporate and business policy databases in India. What App does: Allows lawyers to search through last 100 years of case law history Client: Atlanta Montessori school in Buckhead offering private education for primary school children. What App does: Provide comprehensive information about School (Calendar, Events, Communication).

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Table of Contents
q Corporate Introduction q Illustrative Loyalty Feature Sets
- Personalized In-App Content Delivery - Deep Social Media Integration - Actions Saved to Customer Profile - Easy Mobile Transactions - Automated Credits - Bespoke Gamification

Copy @ MobileWave 2011

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Personalized In-App Content Delivery

Driving customer retention

Home

Welcome Back

Charlie!
Win a

Buy one of our feature salads and

1 2

User segmentation report defines target audience for personalized in-app mobile campaign

Personalized promotion served to app home screen

Free Drink Today

Yes Please

1 FREE COFFEE
Code: PY6NW4
Limit, one coupon per person, one item per coupon, not be sold or given away by any third party,
Used before February 27th, 2012, 5:00pm

Customer opens promotion and is reverted to a mobile coupon with an offer and redemption rules

Customer can save redeemable voucher to profile and produce it at the store till

Charlie

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Deep Social Media Integration

Driving Customer Acquisition

Home

Sign Up

Great!
Your payment has gone Through. You just collected 10 points. 40 more points and you earn free a drink on us. Why not share it with a friend and let them also win a free drink?

Charlie completes a purchase and automatically generates a loyalty point which is stored in his profile for future redemption

Charlie is offered option to offer a Facebook friend a coupon.

3
Charlie

A link is posted with message on Face book that a Friend can click directing them to the brands website where offer is displayed.

Copy @ MobileWave 2011

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Actions saved to a Customer Profile

One Click mobile repository

Home

Prole

Details Messages Oers Points History Favourites

2 3 15 9 7

Profile conveniently displays a history of Charlie s purchases as well as his corresponding loyalty points.

2
Charlie

The profile also allows for Charlie to spend his loyalty points and redeem awards.

Copy @ MobileWave 2011

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Easy Mobile Transactions

Simple payment execution

Home

Bill $20 $20 $20

Home

E- Receipt

Item A Item B Item C

TransacXon Info
Purchased by: Charlie Smith Payment Type: Credit Type: VISA Amount: $60. Receipt Code: 2095423 Store ID: 1188390

Total Amount $60

Pay

Cancel ok

Mobile app integrates with relevant ePOS payment gateways, QR Bar code readers and can utilize prepayment merchant account to enable mobile e-commerce. User can transact and be issued mobile receipts that can be presented to collect on purchase.

2
Charlie

Copy @ MobileWave 2011

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Automated Credits
Turning purchases into rewards

Back

My Rewards

5 Stars earned
towards your next award, you need 1 more star for a Free Hot Drink You are a Gold member with 18 total points
Silver Gold PlaNnum Diamond

Introduce game mechanics into the customer loyalty program by incorporating levels and associated rewards for each successive purchase

Reward Classes:

User makes a purchase A loyalty credit, consistent with the brands existing loyalty program is applied to the user account.

2 3
Charlie

The App signals when a level has been achieved, triggering a voucher that can be redeemed at the store.

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Bespoke Gamification
Making Interaction Fun

Back

My Activities
Map List

Charlie opens is Activities icon and has an option to view all his activities on a Map or on a List.

Club Rouge
2012-02-17, 0535 AM Transaction Car Service

Map viewing will illustrate the GPS tracked location of all prior user sessions (red) and transactions / engagements (blue). Map viewing will also list all participating venues. Clicking on sessions will display time and location; clicking on transaction will show time, location, and transaction type.

2 3
Search Direction

Charlie

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Contact:

Thank You

Arthur Holcombe
MobileWave Group Plc Aholcombe@mobilewave.com +44 77 8750 0416