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Phase 2: Market research Assignment 4 Customers 1- What is the geographic scope of the market you intend to serve and why have you chosen so? My geographic scope would be Leeds city centre and a 10 mile radius due to the well connected bus, coach and train services to the city centre. Although the shop is based in the centre there are many people which visit Leeds on a daily basis from surrounding areas which are potential customers FIND OUT HOW PEOPLE SHOP IN LEEDS ETC... I live in leeds etc... The population of the United Kingdom on Census Day 2001 was 58,789,194 it has been revealed by the Registrars General for England and Wales, for Scotland and for Northern Ireland. According to the data, the population of Leeds is 715,404 - malking it the third biggest city in the UK after London and Birmingham. There are more females (369,570) than males (345,834) living in Leeds http://www.bbc.co.uk/leeds/features/facts/index.shtml 2- What customer needs will your product or service satisfy? The customer needs are: - Quality - Affordable The Institute for Fiscal Studies (IFS) revealed yesterday that the average family on middle income will have 2,496 less to spend next year than just three years ago. Anushka Asthana; Jill Sherman; Greg Hurst. (2011). The Chancellor's big squeeze hits home as families have 2,500 less to spend; The economy. The Times . 1 (1), p6-7. [Accessed 5th January 2012]. - Tastey - Aesthetically pleasing - Personalised - Reliable - Gifts for all occasions - Accessible - Almost immediate

3- List and describe the main types of customer for your service Main types of customer are: Pensioners Local workers Parents People looking for a unique and affordable gift for a friend or relative etc... 4- Which of these markets will you concentrate on? People looking for a unique and affordable gift etc... 5- Match the features of your product/service to the benefits on offer to customers in each of your chosen market segments 6- Who are the innovators in each of your market segments

7- What factors are important in the customers decision to buy your product Make up a questionnaire! Assignment 5 Competitors 1- List and describe the businesses with which you will be competiting directly

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Analyse there size, profitablility and operating methods, as far as you can What are their relative strengths and weaknesses compared with you What do you believe to be the critical factors for success in your business sector What is unique about your proposition that makes it stand out from the competition

Assignment 6 A plan for market research 1- What information do you currently have on customers, competitors and markets etc... 2- What information do you still need to find? 3- What desk research will you have to carry out to answer this question 4- What field of research will you have to carry out 5- How much time and money will be needed to carry out this market research

6- Who will be responsiblefor each element of research 7- When will all the key market research information be available? Phase 3: Competitive business strategy Assignment 7 Pricing Assignment 8 Advertising and Promotion Assignment 9 Place and Distribution Phase 4: Operations Assignment 10 The selling methods plan Assignment 11 Marketing, Outsourcing and suppliers Assignment 12 People and related administrative procedures Assignment 13 Legal and regulatory factors affecting operations Assignment 14 Building a website Assignment 15 Communication systems Phase 5: Forecasting results Assignment 16 The sales forecast Assignment 17 Pro forma cash flow statement Assignment 18 Pro forma profit and loss statement Assignment 19 Pro forma balance sheet Assignment 20 Break even analysis Assignment 21 Financing requirements Phase 6: Business Controls Assignment 22 Financial controls Assignment 23 Sales and Marketing controls Assignment 24 Other business controls Phase 7: Writing up and presenting your business plan Assignment 25 Writing and presenting your business plan