Product Management Technology Update

200 MEGAPIXEL DIGITAL CAMERA TECHNOLOGY, HOW DOES IT WORK? In a normal single shot capture the output image is obtained by calculating the colors of adjacent pixels as each of the pixels on the sensor unit are either red, green or blue. This process is called interpolation and is based on very advanced algorithms in order to achieve an image with the correct color and detail reproduction.

ULTIMATE STILL IMAGING The advanced Hasselblad Multishot (4-shot) technology eliminates the issues which the single-shot interpolation routine sometimes can introduce, such as moir and color rendering issues by physically moving the sensor 1 pixel at the time, thereby capturing the red, green and blue information in each individual pixel point and then combining these captures into one. This results in a true color and moir free capture with increased level of detail as there is no need for interpolation at all.

Document ID: AE/ 2. feb 2011

Product Management

www.hasselblad.com

Product Management Technology Update

With the introduction of the new extended Multishot, a combination of an ordinary Multishot capture (4-shot) with 1-pixel movements and two 1/2 pixel movement captures results in an image with full color information and 4x resolution because the sensor this way is able to capture information otherwise lost in the gap between adjacent pixels.

This ultimately ends up in a result which is equal to a 200 Mp single shot sensor coverage in the green channel but practically, because of the pixel pitch overlap, the end result is very close to full 200Mpix coverage with very minor gaps between pixels.

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Because of pixel pitch overlap there are only very minor gaps in the coverage of the green pixels. Numbers indicate capture sequence
Document ID: AE/ 2. feb 2011

Furthermore the green channel is being partially double sampled because of the initial multishot capture and both the Red and the Blue channel has a 12,5% higher representation of pixels compared to a potential 200 Mp single shot sensor.

Product Management

www.hasselblad.com

Product Management Technology Update

The lacking red/blue information is being calculated in order to achieve the full sized RGB image. This calculation is based on the accurate detail information captured in these 6 images and the result is a whopping 12000x16000 pixels, 1,12 GB file in 16bit with unmatched level of detail. WHAT IS THE PRODUCT? This new extended Multishot technology is developed from the H4D-50MS platform. You will be able to either purchase this as a complete 200Mpix camera with both singleshot, Multishot and extended Multishot capabilities but it will also be possible for existing owners of the H4D-50MS to have their cameras updated by sending the camera in for the upgrade procedure at the factory in Copenhagen, Denmark. During this procedure our service team will ensure that both firmware and hardware is updated so that the strict tolerances required for the piezo module are met. WHEN CAN I GET IT? This new technology is currently under final development and we are expecting deliveries of the new 200 Mpix camera units by the end of Q1 2011. Expected MSRP: ! 32.000,00

Document ID: AE/ 2. feb 2011

Product Management

www.hasselblad.com

Product Management Technology Update

IMAGE SAMPLE

Single-shot at 50%

Multi-shot at 50%

Extended Multi-shot at 50%

Product Management

www.hasselblad.com