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Factors or activities required for ensuring the success of a company or an organization. A. External factors 1. Social, Cultural, Demographic, and Environmental Factors...
- Aging population - Percentage or one race to other races - Per-capita income - Number and type of special interest groups - Widening gap between rich & poor - Number of marriages and/or divorces - Ethnic or racial minorities - Education - Trends in housing, shopping, careers, business - Number of births and/or deaths - Immigration & emigration rates
2. Economic Factors...
-- Growth of the economy - Level of savings, investments, and capital spending - Inflation - Foreign exchange rates - Stock market trends - Level of disposable income - Import and export factors and barriers - Product life cycle (see the Product life cycle page) - Government spending - Industry properties - Economies of scale - Barriers to market entry - Product differentiation - Level of competitiveness (see the Michael Porter's Five Forces model)
Background o location of offices, plants, and online presences o history - key personalities, dates, events, and trends o ownership, corporate governance, and organizational structure Financials o P-E ratios, dividend policy, and profitability o various financial ratios, liquidity, and cash flow o Profit growth profile; method of growth (organic or acquisitive) Products o products offered, depth and breadth of product line, and product portfolio balance o new products developed, new product success rate, and R&D strengths o brands, strength of brand portfolio, brand loyalty and brand awareness o patents and licenses o quality control conformance o reverse engineering Marketing o segments served, market shares, customer base, growth rate, and customer loyalty o promotional mix, promotional budgets, advertising themes, ad agency used, sales force success rate, online promotional strategy o distribution channels used (direct & indirect), exclusivity agreements, alliances, and geographical coverage o pricing, discounts, and allowances Facilities o plant capacity, capacity utilization rate, age of plant, plant efficiency, capital investment o location, shipping logistics, and product mix by plant Personnel o number of employees, key employees, and skill sets o strength of management, and management style o compensation, benefits, and employee morale & retention rates Corporate and marketing strategies o objectives, mission statement, growth plans, acquisitions, and divestitures
Marketing Audit
Markets segmented. Positioned among competitors. Market share been increasing/decrease. Geographical coverage. Distribution channels reliability and cost effectiveness. Effective sales force. Market research. Product quality. Customer service. Products/services priced. Promotion, advertising, and publicity strategy CRM
Finance/Accounting Audit.
Financial ratio analysis. Raise needed short-term capital. Raise needed long-term capital through debt and/or equity. Sufficient working capital. Capital budgeting procedures. Dividend payout policies. Relations with its investors and stockholders. Financial managers experienced and well trained.
Production/Operations Audit
Suppliers reliability and efficiency. Facilities, equipment, machinery, and offices condition. Inventory-control policies and procedures effectiveness. Quality-control policies and procedures effectiveness. Facilities, resources, and markets strategically. technological competencies