CHAPTER 7: SWOT ANALYSIS

7.1 Strength Spritzer is an established brand in Malaysia. The brand is known for their high quality products. Spritzer is the largest bottled water produced by capacity and market share. The groups production lines are completely automated and equipped with the state-of-the-art bottling technologies while the plant is manned by qualified professionals such as food technologists, chemists, microbiologists and engineers. They have won numerous awards over the years and have received recognitions even from the Ministry of Health. The water extracted from the aquifer contains a healthy balance of beneficial trace minerals. Naturally filtered through the long distance and a variety of rock strata, the water is naturally rich in minerals, in particular Orthosilicic Acid (OSA). They have just launched a new eco-friendly bottling plant in Taiping in Perak.

7.2 Weakness Consumers view the brand as not more than just a mineral water brand. Consumers perception towards fibre in general. Its a new concept in the local market. Consumers still doesnt grasp the concept of healthy beverage unlike other countries such as Japan, USA, and Europe.

7.3 Opportunity The rising of health awareness and a busy lifestyle will be the key factor on the health drink growth.

7.4 Threats Spritzers earnings have been affected by domestic economic conditions. Plastic is a by-product of crude oil, whose price had climbed to a high of US$114 (RM340) a barrel in April last year. It is the primary raw material for the companys bottle production. The increasing awareness of environmental issues regarding increasing landfills due to excessive waste.