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McDonald's

McDonald's Golden Arches.svg Public Type (NYSE: MCD) Industry Restaurants May 15, 1940 in San Bernardino, California; McDonald's Founded Corporation, April 15, 1955 in Des Plaines, Illinois Richard and Founder(s) Maurice McDonald McDonald's

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restaurant concept; Ray Kroc, McDonald's Corporation founder. Oak Brook, Headquarters Illinois, U.S. 31,000+ Number of locations worldwide[1] Area served Worldwide James A. Skinner Key people (Chairman & CEO) Fast food (hamburgers chicken french fries soft drinks coffee Products milkshakes salads desserts breakfast) US$ 22.6 billion (FY Revenue 2008)[2] US$ 6.51 Operating billion (FY income 2008)[2] US$ 4.31 Net income billion (FY 2008)[2] US$ 29.2 Total assets billion (Q2 2009)[2] US$ 13.2 Total equity billion (Q2 2009)[2] 400,000 Employees (2008)[3] McDonalds.com Website This box: view talk edit McDonald's Corporation (NYSE: MCD) is one of the world's largest chain of hamburger fast food restaurants, serving nearly 47 million customers daily.[4]

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In addition to its signature restaurant chain, McDonalds Corporation held a minority interest in Pret A Manger until 2008, was a major investor in the Chipotle Mexican Grill until 2006,[5] and owned the restaurant chain Boston Market until 2007.[6] A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.[7] McDonald's primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, shakes, and desserts. In response to obesity trends in Western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include alternatives considered healthier such as salads, wraps and fruit.

Contents
1 History 2 Corporate overview 2.1 Facts and figures 2.2 Types of restaurants 2.3 Playgrounds 2.4 Redesign 2.5 Business model 2.6 Shareholder dividends 3 Controversies 3.1 Arguments in defense 3.2 Environmental record 4 Legal cases 5 Products 6 Headquarters 7 Advertising 7.1 Children's advertising 7.2 Sports awards and honors 8 Global operations 9 See also 9.1 Competitors 10 References 11 External links

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11.1 Multimedia

History
[image][image] McDonald's Logo used from 1968 to 2003. It still exists at most of the restaurants. [image][image] "Speedee" [image][image] "Ronald" Main article: History of McDonald's The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having a puffed out costume legs. McDonald's first filed for a U.S. trademark on the name McDonald's on May 4, 1961, with the description "Drive-In Restaurant Services," which continues to be renewed through the end of December 2009. In the same year, on September 13, 1961, the company filed a logo trademark on an overlapping, double arched "M" symbol. The overlapping double arched "M" symbol logo was temporarily disfavored by September 6, 1962, when a trademark was filed for a single arch, shaped over many of the early McDonald's restaurants in the early years. The modern double arched "M" symbol that continues to be in use today at McDonald's restaurants did not appear until November 18, 1968, when the company filed a U.S. trademark on the now famous symbol that continues to be in use through the end of the year 2009. The first McDonald's restaurants opened in the United States, Canada, Costa Rica, Panama, Japan, the Netherlands, Germany, Australia, France, El Salvador and Sweden, in order of openings. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois, on April 15, 1955[8] , the ninth McDonald's restaurant overall. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion, and the company became listed on the public stock markets in 1965.[9] Kroc was also noted for aggressive business practices, compelling the McDonald brothers to leave the fast food industry. The McDonald brothers and Kroc feuded over control of the

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business, as documented in both Kroc's autobiography and in the McDonald brothers' autobiography. The site of the McDonald brothers' original restaurant is now a monument.[10] With the expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity, corporate ethics and consumer responsibility.

Corporate overview
Facts and figures
[image][image] McDonald's boasts its service to "99 billion customers". McDonald's restaurants are found in 119 countries[11] and territories around the world and serve nearly 47 million customers each day. McDonald's operates over 31,000 restaurants worldwide, employing more than 1.5 million people.[11] The company also operates other restaurant brands, such as Piles Caf. Focusing on its core brand, McDonald's began divesting itself of other chains it had acquired during the 1990s. The company owned a majority stake in Chipotle Mexican Grill until October 2006, when McDonald's fully divested from Chipotle through a stock exchange.[12][13] Until December 2003, it also owned Donatos Pizza. On August 27, 2007, McDonald's sold Boston Market to Sun Capital Partners.[14]

Types of restaurants
Most standalone McDonald's restaurants offer both counter service and drive-through service, with indoor and sometimes outdoor seating. Drive-Thru, Auto-Mac, Pay and Drive, or "McDrive" as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the latter two steps are frequently combined; it was first introduced in Arizona in 1975, following the lead of other fast-food chains. In some countries, "McDrive" locations near highways offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through service. There are also a few locations, located mostly in downtown districts, that offer Walk-Thru service in place of Drive-Thru. Specially themed restaurants also exist, such as the "Solid Gold McDonald's," a 1950s rock-and-roll themed restaurant.[15] In Victoria, British Columbia, there is also a McDonald's with a 24-carat (100%) gold chandelier and similar light fixtures. To accommodate the current trend for high quality coffee and the popularity of coffee shops in general, McDonald's introduced McCaf, a caf-style accompaniment to McDonald's restaurants in the style of Starbucks. McCaf is a concept created by McDonald's Australia,

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starting with Melbourne in 1993. Today, most McDonald's in Australia have McCafs located within the existing McDonald's restaurant. In Tasmania, there are McCafs in every store, with the rest of the states quickly following suit. After upgrading to the new McCafe look and feel, some Australian stores have noticed up to a 60% increase in sales. As of the end of 2003 there were over 600 McCafs worldwide. Some locations are connected to gas stations/convenience stores,[16] while others called McExpress have limited seating and/or menu or may be located in a shopping mall. Other McDonald's are located in Wal-Mart stores. McStop is a location targeted at truckers and travelers which may have services found at truck stops.[17]

Playgrounds
[image][image] McDonald's in Panorama City, California designed for family-friendly image Some McDonald's in suburban areas and certain cities feature large indoor or outdoor playgrounds. The first PlayPlace with the familiar crawl-tube design with ball pits and slides was introduced in 1987 in the USA, with many more being constructed soon after. Some PlayPlace playgrounds have been renovated into "R Gym" areas.

Redesign
In 2006, McDonald's introduced its "Forever Young" brand by redesigning all of their restaurants, the first major redesign since the 1970s.[18][19] The design includes the traditional McDonald's yellow and red colors, but the red is muted to terra cotta, the yellow was turned golden for a more "sunny" look, and olive and sage green were also added. To warm up their look, the restaurants have less plastic and more brick and wood, with modern hanging lights to produce a softer glow. Contemporary art or framed photographs hang on the walls.

Business model
McDonald's Corporation earns revenue as an investor in properties, a franchiser of restaurants, and an operator of restaurants. Approximately 15% of McDonald's restaurants are owned and operated by McDonald's Corporation directly. The remainder are operated by others through a variety of franchise agreements and joint ventures. The McDonald's Corporation's business model is slightly different from that of most other fast-food chains. In addition to ordinary franchise fees and marketing fees, which are calculated as a percentage of sales, McDonald's may also collect rent, which may also be calculated on the basis of sales. As a condition of many franchise agreements, which vary by contract, age, country, and location, the Corporation may own or lease the properties on which McDonald's franchises are located. In most, if not all cases, the franchisee does not own the location of its restaurants. The UK business model is different, in that fewer than 30% of restaurants are franchised,

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with the majority under the ownership of the company. McDonald's trains its franchisees and others at Hamburger University in Oak Brook, Illinois. In other countries, McDonald's restaurants are operated by joint ventures of McDonald's Corporation and other, local entities or governments. As a matter of policy, McDonald's does not make direct sales of food or materials to franchisees, instead organizing the supply of food and materials to restaurants through approved third party logistics operators. According to Fast Food Nation by Eric Schlosser (2001), nearly one in eight workers in the U.S. have at some time been employed by McDonald's. (According to a news piece on Fox News this figure is one in ten.) The book also states that McDonald's is the largest private operator of playgrounds in the U.S., as well as the single largest purchaser of beef, pork, potatoes, and apples. The selection of meats McDonald's uses varies with the culture of the host country.

Shareholder dividends
McDonald's has increased shareholder dividends for 25 consecutive years,[20] making it one of the S&P 500 Dividend Aristocrats.[21][22]

Controversies
As a prominent example of the rapid globalization of the American fast food industry, McDonald's is often the target of criticism for its menu, its expansion, and its business practices. The McLibel Trial, also known as McDonald's Restaurants v Morris & Steel, is an example of this criticism. In 1990, activists from a small group known as London Greenpeace (no connection to the international group Greenpeace) distributed leaflets entitled What's wrong with McDonald's?, criticizing its environmental, health, and labor record. The corporation wrote to the group demanding they desist and apologize, and, when two of the activists refused to back down, sued them for libel in one of the longest cases in British civil law. A documentary film of the McLibel Trial has been shown in several countries. Despite the objections of McDonald's the term "McJob" was added to Merriam-Webster's Collegiate Dictionary in 2003.[23] Defined as "a low-paying job that requires little skill and provides little opportunity for advancement".[24] In an open letter to Merriam-Webster, Jim Cantalupo, former CEO of McDonald's, denounced the definition as a "slap in the face" to all restaurant employees, and stated that "a more appropriate definition of a 'McJob' might be 'teaches responsibility.'" Merriam-Webster responded that "we stand by the accuracy and appropriateness of our definition."[25] In 1999, French anti-globalisation activist Jos Bov vandalized a half-built McDonald's to protest against the introduction of fast food in the region.[26]

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In 2001, Eric Schlosser's book Fast Food Nation included criticism of the business practices of McDonald's. Among the critiques were allegations that McDonald's (along with other companies within the fast food industry) uses its political influence to increase its profits at the expense of people's health and the social conditions of its workers. The book also brought into question McDonald's advertisement techniques in which it targets children. While the book did mention other fast-food chains, it focused primarily on McDonald's. In 2002, vegetarian groups, largely Hindu and Buddhist, successfully sued McDonald's for misrepresenting their French fries as vegetarian.[27] Morgan Spurlock's 2004 documentary film Super Size Me said that McDonald's food was contributing to the epidemic of obesity in society, and that the company was failing to provide nutritional information about its food for its customers. Six weeks after the film premiered, McDonald's announced that it was eliminating the super size option, and was creating the adult happy meal. The soya that is fed to McDonalds chickens is supplied by agricultural giant Cargill and comes directly from Brazil. Greenpeace alleges that not only is soya destroying the Amazon rain forest in Brazil, but soya farmers are guilty of further crimes including slavery and the invasion of indigenous peoples lands. The allegation is that McDonald's, as a client of Cargill's, is complicit in these activities.[28]

Arguments in defense
In response to public pressure, McDonald's has sought to include more healthy choices in its menu and has introduced a new slogan to its recruitment posters: "Not bad for a McJob".[29] (The word McJob, first attested in the mid-1980s[30] and later popularized by Canadian novelist Douglas Coupland in his book Generation X, has become a buzz word for low-paid, unskilled work with few prospects or benefits and little security.) McDonald's disputes the idea. In 2007, the company launched an advertising campaign with the slogan "Would you like a career with that?" on Irish television, outlining that their jobs have many prospects. In a bid to tap into growing consumer interest in the provenance of food, the fast-food chain recently switched its supplier of both coffee beans and milk. UK chief executive Steve Easterbrook said: "British consumers are increasingly interested in the quality, sourcing and ethics of the food and drink they buy". McDonald's coffee is now brewed from beans taken from stocks that have been certified by the Rainforest Alliance, a conservation group. Similarly, milk supplies used for its hot drinks and milkshakes have been switched to organic sources which could account for 5% of the UK's organic milk output.[31] McDonald's announced on May 22, 2008 that, in the U.S. and Canada, it will be introducing cooking oil for its french fries that contains no trans fats. The company will use canola-based oil with corn and soy oils by year's end for its baked items, pies and cookies.[32][33]

Environmental record

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[image][image] Discarded fast food packaging contributes to the urban litter problem in cities worldwide In April 2008, McDonald's announced that 11 of its Sheffield restaurants have been using a biomass trial that had cut its waste and carbon footprint by half in the area. In this trial, waste from the restaurants were collected by Veolia Environmental Services and used to produce energy at a power plant. McDonald's plans to expand this project, although the lack of biomass power plants in the U.S. will prevent this plan from becoming a national standard anytime soon.[34] In addition, in Europe, McDonald's has been recycling vegetable grease by converting it to fuel for their diesel trucks.[35] Furthermore, McDonald's has been using a corn-based bioplastic to produce containers for some of their products. Although industries who use this product claim a carbon savings of 30% to 80%, a Guardian study shows otherwise. The results show that this type of plastic does not break down in landfills as efficiently as other conventional plastics. The extra energy it takes to recycle this plastic results in a higher output of greenhouse gases. Also, the plastics can contaminate waste streams, causing other recycled plastics to become unsaleable.[36] The U.S. Environmental Protection Agency has recognized McDonald's continuous effort to reduce solid waste by designing more efficient packaging and by promoting the use of recycled-content materials.[37] McDonald's reports that they are committed towards environmental leadership by effectively managing electric energy, by conserving natural resources through recycling and reusing materials, and by addressing water management issues within the restaurant.[38] In an effort to reduce energy usage by 25% in its restaurants, McDonald's opened a prototype restaurant in Chicago in 2009 with the intention of using the model in its other restaurants throughout the world. Building on past efforts, specifically a restaurant it opened in Sweden in 2000 that was the first to intentionally incorporate green ideas, McDonald's designed the Chicago site to save energy by incorporating old and new ideas such as managing storm water, using skylights for more natural lighting and installing some partitions and tabletops made from recycled goods.[39] When McDonalds received criticism for its environmental policies in the 1970s, it began to make substantial progress towards source reductions efforts.[40] For instance, an average meal in the 1970sa Big Mac, fries, and a drinkrequired 46 grams of packaging; today, it requires only 25 grams, allowing a 46% reduction.[41] In addition, McDonalds eliminated the need for intermediate containers for cola by having a delivery system that pumps syrup directly from the delivery truck into storage containers, saving two million pounds of packaging annually.[42] Overall, weight reductions in packaging and products, as well as the increased usage of bulk packaging ultimately decreased packaging by 24 million pounds annually.[43]

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Legal cases
Main article: McDonald's legal cases McDonald's has been involved in a number of lawsuits and other legal cases, most of which involved trademark disputes. The company has threatened many food businesses with legal action unless they drop the Mc or Mac from their trading name. In one noteworthy case, McDonald's sued a Scottish caf owner called McDonald, even though the business in question dated back over a century (Sheriff Court Glasgow and Strathkelvin, November 21, 1952). On September 8, 2009, McDonald's Malaysian operations lost a lawsuit to prevent another restaurant calling itself McCurry. McDonald's lost in an appeal to Malaysia's highest court, the Federal Court.[44] It has also filed numerous defamation suits. For example, in the McLibel case, McDonald's sued two activists for distributing pamphlets attacking its environmental, labor and health records. After the longest trial in UK legal history, McDonald's won a technical victory for showing that some allegations were untrue. The McLibel Case was also a massive public relations disaster for McDonald's, as the judge also found that while more than half of what was on the pamphlet was truthful, much of the information simply the opinions of the activists and therefore non-prosecutable. McDonald's has defended itself in several cases involving workers' rights. In 2001 the company was fined 12,400 by British magistrates for illegally employing and over-working child labor in one of its London restaurants. This is thought to be one of the largest fines imposed on a company for breaking laws relating to child working conditions (R v 2002 EWCA Crim 1094). In April 2007 in Perth, Western Australia, McDonald's pleaded guilty to five charges relating to the employment of children under 15 in one of its outlets and was fined AU$8,000.[45] Possibly the most infamous legal case involving McDonald's was the 1994 decision in The McDonald's Coffee Case. In a McDonald's American Idol figurine promotion, the figurine that represents "New Wave Nigel" wears something that closely resembles Devos Energy Dome, which was featured on the band's album cover, Freedom of Choice. In addition to the figurine's image, it also plays a tune that appears to be an altered version of Devo's song "Doctor Detroit." Devo copyrighted and trademarked the Energy Dome and is taking legal action against McDonald's.[46]

Products
[image][image] A McDonald's Big Mac combo meal served with French fries and Coca-Cola. Main article: McDonald's products

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See also: McDonald's products (international) McDonald's predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare. Portugal is the only country with McDonald's restaurants serving soup. This local deviation from the standard menu is a characteristic for which the chain is particularly known, and one which is employed either to abide by regional food taboos (such as the religious prohibition of beef consumption in India) or to make available foods with which the regional market is more familiar (such as the sale of McRice in Indonesia).

Headquarters
[image][image] McDonald's Plaza, the headquarters of McDonald's The McDonald's headquarters complex, McDonald's Plaza, is located in Oak Brook, Illinois. It sits on the site of the former headquarters and stabling area of Paul Butler, the founder of Oak Brook.[47] McDonald's moved into the Oak Brook facility from an office within the Chicago Loop in 1971.[48]

Advertising
Main article: McDonald's advertising McDonald's has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Nonetheless, television has always played a central role in the company's advertising strategy. To date, McDonald's has used 23 different slogans in United States advertising, as well as a few other slogans for select countries and regions. At times, it has run into trouble with its campaigns.

Children's advertising
Main articles: Ronald McDonald and McDonaldland

Sports awards and honors

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See Category:McDonald's High School All-Americans

Global operations
[image][image] Countries with McDonald's stores McDonald's has become emblematic of globalization, sometimes referred to as the "McDonaldization" of society. The Economist magazine uses the "Big Mac Index": the comparison of a Big Mac's cost in various world currencies can be used to informally judge these currencies' purchasing power parity. Scandinavian countries lead the Big Mac Index with four of the five most expensive Big Mac's. Norway has the most expensive Big Mac in the world as of July 2008, whilst the cheapest country is Malaysia. Thomas Friedman once said that no country with a McDonald's had gone to war with another.[49][Full citation needed] However, the "Golden Arches Theory of Conflict Prevention" is not strictly true. Exceptions are the 1989 United States invasion of Panama, NATO's bombing of Serbia in 1999, the 2006 Lebanon War, and the 2008 South Ossetia war. Some observers have suggested that the company should be given credit for increasing the standard of service in markets that it enters. A group of anthropologists in a study entitled Golden Arches East[50] looked at the impact McDonald's had on East Asia, and Hong Kong in particular. When it opened in Hong Kong in 1975, McDonald's was the first restaurant to consistently offer clean restrooms, driving customers to demand the same of other restaurants and institutions. McDonald's have recently taken to partnering up with Sinopec, China's second largest oil company, in the People's Republic of China, as it begins to take advantage of China's growing use of personal vehicles by opening numerous drive-thru restaurants.[51] McDonald's reached a deal with the French fine arts museum, the Louvre, to open a McDonald's restaurant and McCaf on its premises,by their underground entrance, in November 2009.[52] See also: List of countries with McDonald's franchises

See also
[image]Chicago portal [image]Companies portal [image]Food portal Wikimedia Commons has media related to: McDonald's Wikiquote has a collection of quotations related to: McDonald's Corporation

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[image] Book:McDonald's
Books are collections of articles that can be downloaded or ordered in print.

Fast Food Nation, book by Eric Schlosser MaDonal, a restaurant knock-off operating in Northern Iraq . Maxime, McDuff & McDo, documentary film about the unionizing of a McDonald's in Montreal, Quebec, Canada. McDonaldization, term used by sociologist George Ritzer to describe the process by which a society takes on the characteristics of a fast-food restaurant. McDonald's Video Game, a satirical game placing the player in the role of McDonald's management. Don Gorske, a McDonald's enthusiast, has consumed over 20,000 Big Mac hamburgers. He appeared on Super Size Me, is listed in the Guinness Book of World Records, and has a movie called MacDaddy. Super Size Me, a documentary by Morgan Spurlock.

Competitors
Burger King - Second largest burger chain Subway (restaurant) - Largest single brand restaurant chain Yum! - Largest multi-brand restaurant chain

References
1. ^ McDonald's publication. "Corporate FAQ". McDonald's Corporation. http://www.mcdonalds.ca/en/aboutus/faq.aspx. Retrieved 2007-11-24. 2. ^ a b c d e Overview of McDonald's key financial metrics via Wikinvest, retrieved 9/28/2009 3. ^ Joe Bramhall. "McDonald's Corporation". Hoovers. http://www.hoovers.com/mcdonald's/--ID__10974--/free-co-factsheet.xhtml. Retrieved 2009-03-25. 4. ^ "www.breitbart.com/article.php?id=CNG.aec4920fe8094fdd0baaeab2ed126bf1.741&sho w_article=1". http://www.breitbart.com/article.php?id=CNG.aec4920fe8094fdd0baaeab2ed126bf1.741 &show_article=1. 5. ^ "Chipotle, McDonald's Complete Separation". http://phx.corporate-ir.net/phoenix.zhtml?c=194775&p=irol-newsArticle&ID=916004&hig hlight. 6. ^ "MCD 10-K 2007, Item 1, pg. 1".

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http://www.shareholder.com/mcd/EdgarDetail.cfm?CIK=63908&FID=1193125-08-37220 &SID=08-00#D10K_HTM_TOC84398_8. 7. ^ "MCD 10-K 2007, Item 6, pg. 9". http://www.shareholder.com/mcd/EdgarDetail.cfm?CIK=63908&FID=1193125-08-37220 &SID=08-00#D10K_HTM_TOC84398_8. 8. ^ "McDonald's history 1954-1955". www.mcdonalds.com. http://www.mcdonalds.com/corp/about/mcd_history_pg1.html. Retrieved 2008-06-22. 9. ^ "McDonald's history 1965-1973". www.mcdonalds.com. http://www.mcdonalds.com/corp/about/mcd_history_pg1/mcd_history_pg3.html. Retrieved 2008-06-22. 10. ^ McDonaold's history from Route-66.com[dead link] 11. ^ a b http://www.mcdonalds.ca/en/aboutus/faq.aspx, retrieved May 8, 2008 12. ^ Brand, Rachel. (2006-12-23) "Chipotle founder had big dreams" Rocky Mountain News. retrieved on 2009-10-07. 13. ^ "McDonald's sets October deadline to sell Chipotle stock". Denver Business Journal. BizJournals.com. July 25, 2006. http://denver.bizjournals.com/denver/stories/2006/07/24/daily20.html. Retrieved 2009-08-10. 14. ^ "McDonald's Wraps Up Boston Market Sale". Dow Jones & Company, Inc. News Services. 2007-08-27. http://www.smartmoney.com/bn/ON/index.cfm?story=ON-20070827-000332-1731&hpad ref=1. Retrieved 2007-08-28. 15. ^ "http://solidgoldmcdonalds.com/". http://solidgoldmcdonalds.com/. 16. ^ "McDonald's and BP test combined operations. (McDonald's Restaurants; BP Oil Co.)". http://www.highbeam.com/doc/1G1-14996359.html. 17. ^ "MCDONALD'S SERVES UP 'MCSTOP' -- ITS RESTAURANT FOR BIG CROWDS". http://nl.newsbank.com/nl-search/we/Archives?p_product=MH&s_site=miami&p_multi= MH&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct -0=0EB3604178F30F7B&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_d ate:D&s_trackval=GooglePM. 18. ^ "McDonald's wants a digital-age makeover". http://moneycentral.msn.com/content/invest/extra/P150732.asp?GT1=8180. 19. ^ "Mickey D's McMakeover". http://www.businessweek.com/magazine/content/06_20/b3984065.htm. 20. ^ McDonald's raises cash dividend by 10% Reuters.com, retrieved 9/28/2009 21. ^ Definition of S&P 500 Aristocrat at Investopedia 22. ^ List of 2009 Dividend Aristocrats via Seeking Alpha, retrieved 10/1/2009 23. ^ "CNN.com - Merriam-Webster: 'McJob' is here to stay - Nov. 11, 2003". http://www.cnn.com/2003/SHOWBIZ/books/11/11/offbeat.mcjob.ap/. 24. ^ "McJob". Merriam-Webster's Online Dictionary. 1986. http://www.merriam-webster.com/dictionary/mcjob. Retrieved 2009-11-29. 25. ^ AFP (November 12, 2003). "McDonald's upset over McJob title".

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http://www.abc.net.au/news/newsitems/200311/s987302.htm. Retrieved October 18, 2009. 26. ^ "Jos Bov". BBC. http://www.bbc.co.uk/bbcfour/documentaries/profile/jose_bove.shtml. Retrieved 2008-05-29. "In 1999, Bove spent another three weeks in jail after he led activists in the destruction of - guess what - a branch of McDonald's. For Bove, the golden arches represent the industrialization of all food production, the worst of "malbouffe - bad food". For the anti-global movement, his imprisonment made him one of its first martyrs." 27. ^ "Letter from McDonald's headquarters claiming fries are vegetarian". http://hbharti.com/h_bharti_mcd/mcdonlads%20_letter_05_05_93.jpg. 28. ^ Greenpeace International (April 2006). "We're trashin'it, How McDonald's is eating up the Amazon" (PDF). http://www.greenpeace.org.uk/media/reports/were-trashin-it. Retrieved 2008-12-15. 29. ^ Sweney, Mark (2006-04-20). "Not bad for a McJob?". The Guardian. http://www.guardian.co.uk/media/organgrinder/2006/apr/20/post3. Retrieved 2009-03-30. 30. ^ "Merriam-Webster: 'McJob' is here to stay". The Associated Press. November 11, 2003. 31. ^ "McDonald's milk goes organic - 03/07/2007 - FarmersWeekly". http://www.fwi.co.uk/Articles/2007/07/03/104864/mcdonalds-milk-goes-organic.html. 32. ^ "ibtimes.com, McDonald's Holds down Dollar Meal, Making Menu Healthier". http://www.ibtimes.com/articles/20080522/mcdonald-039-holds-down-dollar-meal-makin g-menu-healthier.htm. 33. ^ "www.gmanews, McDonald's says all US French fries cooked in zero-trans-fat oil". http://www.gmanews.tv/story/96850/McDonalds-says-all-US-french-fries-cooked-in-zerotrans-fat-oil. 34. ^ "McDonald's hails success of waste-to-energy trial" businessgreen.com. April 14, 2008. Accessed April 22, 2008. 35. ^ "Local woman creates environmental-friendly Web site" herald-dispatch.com. April 19, 2008. Accessed April 22, 2008. 36. ^ "'Sustainable' bio-plastic can damage the environment" guardian.co.uk. April 26, 2008. Accessed May 6, 2008. 37. ^ "U.S. Environmental Protection Agency". http://www.epa.gov/wastewise/industry/id-food.htm. Retrieved April 17, 2008. 38. ^ "McDonald's Corporation website". http://www.mcdonalds.com/corp/values/place/environment.html. Retrieved April 17, 2008. 39. ^ Goodman, Matthew (April 5, 2009). The Sunday Times Big Mac, hold the CO2. http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article6035749.e ce The Sunday Times. 40. ^ "National Pollution Prevention Center for Higher Education" (PDF). http://www.umich.edu/~nppcpub/resources/compendia/CORPpdfs/CORPcaseA.pdf. 41. ^ [Environmental "Defense Fund. Task Force Report. p. 42."]. Environmental.

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42. ^ [Environmental "Defense Fund and McDonald's Corporation. Waste Reduction Task Force Final Report. Oak Brook, IL: McDonald's, 1991. p. 22."]. Environmental. 43. ^ [McDonalds "Corporation. McDonald's Packaging The Facts. Oak Brook, IL: McDonalds, 1990. p. 7."]. McDonalds. 44. ^ BBC online news article dated September 8, 2009 http://news.bbc.co.uk/2/hi/8243270.stm 45. ^ "McDonald's fined for employing underage workers". ABC News Online. 2007-04-12. http://www.abc.net.au/news/newsitems/200704/s1895071.htm. Retrieved 2007-04-12. 46. ^ Caro, Mark (2008-06-26). ""Devo looks to whip McDonald's good"". Chicago Tribune. http://featuresblogs.chicagotribune.com/entertainment_popmachine/2008/06/devo-looks -to-w.html. Retrieved 2008-06-27. 47. ^ Steele, Jeffrey. "OAK BROOK HISTORY IN CARING HANDS SOCIETY PRESIDENT IS PART OF VILLAGE'S CHANGING HERITAGE." Chicago Tribune. July 29, 1998. Page 88. Retrieved on September 17, 2009. 48. ^ Cross, Robert. "Inside Hamburger Central." Chicago Tribune. January 9, 1972. G18. Retrieved on September 17, 2009. 49. ^ "The Lexus and the Olive Tree". thomaslfriedman.com. Accessed June 4, 2007. 50. ^ Stanford University Press, 1998, edited by James L. Watson 51. ^ "McDonald's deal with oil company marries China's new love of fast food, cars". http://www.canada.com/topics/finance/story.html?id=e4cdb03e-6e89-4df4-a38b-187283f deab3&k=65519. 52. ^ Samuel, Henry (October 4, 2009). "McDonald's restaurants to open at the Louvre". Telegraph.co.uk. http://www.telegraph.co.uk/news/worldnews/europe/france/6259044/McDonalds-restaura nts-to-open-at-the-Louvre.html.

External links
Look up mcdonald's in Wiktionary, the free dictionary. Official U.S. McDonald's site. Photographs of McDonald's storefronts from around the world. "Big Mac's Makeover: McDonald's Turned Around". The Economist. 2004-10-14. http://www.economist.com/business/displaystory.cfm?story_id=E1_PNRVRJR. Retrieved 2008-04-08.

Multimedia

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CBC Archives CBC Television reports on the opening of Moscow McDonald's (1990). vde

Fast food restaurant chains in the United States

A&W Arctic Circle Back Yard Burgers Big Boy Burger King Burgerville Carl's Jr. Checkers/Rally's Cook Out Culver's Fatburger Five Guys Freddy's Frozen Custard George Webb Hardee's Hot 'n Now In-N-Out Burger Jack in the Box Johnny Rockets Krystal Maid-Rite McDonald's Nation's Giant Hamburgers Roy Rogers Runza Spangles Sonic Drive-In Steak 'n Shake Swensons Original Tommy's Wendy's Whataburger White Castle Winstead's Zippy's Jollibee (Filipino) L&L Hawaiian

Hamburger

Asian

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Barbecue Lee's Sandwiches (Vietnamese) Manchu Wok (Chinese) Max's of Manila (Filipino) Panda Express (Chinese) Pick Up Stix (Chinese) Sarku Japan (Japanese) Yoshinoya (Japanese) Baskin-Robbins Ben & Jerry's Braum's Brigham's Ice Cream Bruster's Carvel Cold Stone Creamery Culver's Dairy Queen Dippin' Dots Friendly's Fosters Freeze Hagen-Dazs Handel's Homemade Ice Cream & Yogurt Maggie Moo's Marble Slab Creamery Pinkberry Red Mango TCBY Tastee-Freez Yogen Frz Arby's Blimpie Bruegger's Charley's Grilled Subs Chick-Fil-A Cos Cousins Subs D'Angelo

Frozen desserts

Sandwich

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Sandwich Shops Erbert & Gerbert's Firehouse Subs Hogi Yogi Jason's Deli Jersey Mike's Subs Jimmy John's Kelly's Roast Beef Milio's Sandwiches Mr. Hero Panera Bread Potbelly Sandwich Works Quiznos Rax Roast Beef Schlotzsky's Subway Tropical Smoothie Cafe Tubby's Tudor's Biscuit World Which Wich? Arthur Treacher's Captain D's H. Salt Esquire Ivar's Long John Silver's Skippers Seafood & Chowder House James Coney Island Hot Dog on a Stick Nathan's Famous Portillo's Ted's Hot Dogs Wienerschnitzel

Seafood

Hot dog

Mexican-style Baja Fresh food Boloco Cafe Rio California Tortilla Chipotle

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Mexican Grill Del Taco Freebirds World Burrito Mighty Taco Moe's Southwest Grill Pancheros Qdoba Mexican Grill Rubio's Fresh Mexican Grill Taco Bell Taco Bueno Taco Cabana Taco Del Mar Taco John's Taco Mayo Taco Tico Taco Time Au Bon Pain Auntie Anne's Cinnabon Dunkin' Donuts Einstein Bros. Bagels Honey Dew Donuts Baked goods Krispy Kreme Mrs. Field's Cookies Pretzel Time Shipley Do-Nuts T.J. Cinnamons Tim Hortons Winchell's Donuts Beverages Argo Tea Biggby Coffee Caribou Coffee The Coffee Bean & Tea Leaf Coffee Beanery Dunn Bros Jamba Juice Orange Julius Peet's Coffee & Tea Planet Smoothie

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Robeks Seattle's Best Coffee Smoothie King Starbucks Tully's Coffee Bess Eaton Burger Chef Carrols Druther's Gino's Hamburgers Lendy's Naugles Pioneer Chicken Red Barn Sandy's

Defunct

See also: Template:Pizza chains and Template:Chicken chains vde

McDonald's
History Advertising & Advertising programs Franchises Legal issues Products & International variations Richard and Maurice McDonald Ray Kroc Charlie Bell James Richard Cantalupo Jack M. Greenberg Jim Skinner Ralph Alvarez Fred L. Turner George Cohon Don Gorske Michael R. Quinlan Joan Kroc Donald N. Smith

People

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Big Mac Big N' Tasty Kiwiburger Lean Beef Burger Quarter Pounder SuperBeef Chicken McNuggets McChicken McRib Filet-O-Fish McMuffin McGriddles Happy Meal Deluxe line Arch Deluxe Premium line Deli Choices

Products list

McDonald's Monopoly Teenie Beanies Global Gladiators Golden Arches M.C. Kids video game Mac Tonight Supersize Advertising McDonaldland programs McDonald's Sign McDonald's Treasure Land Adventure Ronald McDonald Trademarks Wacky Adventures of Ronald McDonald Franchisees Canada Israel & related

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topics Fast Food Nation (film) McDonaldization McJob McLibel (film) Super Size Me The McDonald's Videogame Liebeck v. McDonald's Restaurants McDonald's Restaurants v Morris & Steel Urban legends McDonald's Cycle Center Rock N Roll McDonald's McWords McCaf McExpress Mac and Me

Criticism

Legal cases

Other

Annual revenue $22.79 billion USD (2008) Employees 447,000 (2005) Stock symbol NYSE: MCD Website mcdonalds.com vde

Dow Jones Industrial Average components

Current 3M Alcoa American Express AT&T Bank of America Boeing Caterpillar Chevron Cisco Systems The Coca-Cola Company DuPont

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ExxonMobil General Electric Hewlett-Packard The Home Depot Intel IBM Johnson & Johnson JPMorgan Chase Kraft Foods McDonald's Merck & Co. Microsoft Pfizer Procter & Gamble The Travelers Companies United Technologies Corporation Verizon Communications Wal-Mart The Walt Disney Company Selected Altria Group former American International Group American Telephone & Telegraph American Tobacco Company Bethlehem Steel Citigroup Colorado Fuel and Iron Eastman Kodak General Foods General Motors Goodyear Tire and Rubber Company Honeywell International

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Harvester International Paper Johns-Manville Nash Motors Navistar International North American Company Owens-Illinois Sears, Roebuck and Company Union Carbide United States Rubber Company U.S. Steel F. W. Woolworth Company vde

Food chains in the United Kingdom

AMT Coffee Caff Nero Caff Ritazza Coffee Coffeehouse: Republic Costa Coffee Gloria Jean's Coffees Starbucks Fast food Bagel Nash restaurants: Baskin-Robbins Burger King Chicken Cottage Dixy Chicken Domino's Pizza Favorite Chicken Giraffe KFC Krispy Kreme Little Chef McDonald's Millie's Cookies Oporto Papa

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John's Pizza Pizza Hut Sbarro Shakeaway Spudulike Taco Bell Wimpy Yogen Frz Aberdeen Angus Steak Houses Beefeater Bella Italia Brewers Fayre Caf Rouge Carluccio's Chiquito Damon's Fine Burger Company Frankie & Benny's Gourmet Burger Kitchen Hard Rock Cafe Harry Ramsden's Harvester Hooters Hungry Horse Loch Fyne Nando's Outback Steakhouse PizzaExpress Planet Hollywood Prezzo Rainforest Cafe Romano's Macaroni Grill Strada Taybarns T.G.I. Friday's Wagamama YO! Sushi Zizzi Bakers Oven

Casual dining:

Sandwich

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shops: Cooks the Bakery EAT. Greggs O'Briens Pret A Manger Quiznos Sayers Subway Tastte! Upper Crust

All Bar One Firkin Brewery Scream Pubs Slug and Pub chains: Lettuce Walkabout Wetherspoons Yates's ABC Arby's A&W Restaurants Berni Inn Benjys Blimpie Chili's Dunkin' Donuts Happy Eater Long John Silver's Lyons Corner Houses Pasta Hut Pizzaland Popeye's Quick Schlotzsky's Three Cooks Wendy's

Former chains:

vde

Illinois-based Corporations
Fortune 500 Corporations (by size 2010) Archer Daniels Midland Boeing Walgreen Company State Farm

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Insurance Cos. Sears Holdings Corporation Kraft Foods Caterpillar Inc. Allstate Abbott Laboratories Deere & Company McDonald's Motorola Exelon UAL Corporation Illinois Tool Works Sara Lee Corporation Baxter International Navistar International RR Donnelley Discover Financial Aon Corporation Integrys Energy Group OfficeMax W. W. Grainger Fortune Brands Smurfit-Stone Container Telephone and Data Systems Anixter International United Stationers Tenneco Northern Trust Fortune 1000 Corporations (by size 2010) Companies listed above, plus: Hospira Old Republic

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International Nalco Holding Company Corn Products International Pactiv Hyatt Hotels Corp. Country Financial General Growth Properties Hewitt Associates Unitrin Inc Nicor CME Group CF Industries Holdings Molex Jones Lang LaSalle Packaging Corp. of America Brookdale Senior Living Equity Residential Career Education Corporation AptarGroup True Value Gardner Denver Arthur J. Gallagher & Co. Other major Ace Hardware private and ACCO Brands public Amsted companies Industries (alphabetically) Baker & McKenzie Blue Cross and Blue Shield Association CDW CNA

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Financial Dot Foods Eby-Brown Electro-Motive Diesel Flex-N-Gate Follett Corporation Global Hyatt Grant Thornton LLP Health Care Service Corporation Heico Cos. Jenner & Block Kirkland & Ellis Marmon Group Mayer Brown Medline Industries OSI Group Reyes Holdings Sauer-Danfoss Schiff Hardin LLP Sidley Austin Skidmore, Owings and Merrill Solo Cup Company Tellabs Tribune Company U.S. Foodservice Walsh Group Wirtz Corp. Retrieved from "http://en.wikipedia.org/wiki/McDonald%27s" Categories: Companies listed on the New York Stock Exchange | Dow Jones Industrial Average | McDonald's | Companies established in 1940 | Fast-food chains of the United States | Fast-food franchises | Fast-food hamburger restaurants | Multinational food companies | Companies based in DuPage County, Illinois | Oak Brook, Illinois | Worldwide Olympic sponsors | Restaurant chains in the United States Hidden categories: All articles with dead external links | Articles with dead external links from June 2010 | Wikipedia semi-protected pages | Articles lacking reliable references from June 2009 | NPOV disputes from December 2008 | Articles that may contain original

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