1. Advertising is a new way of selling invented in the last 100 Years False 2.

Advertising serves no real purpose in selling and frivolous. False 3. Advertising through niche media can do very focused targeting 4. Good advertising can make a consumer act on it immediately. True False

5. Advertising engages a targets conscious and unconscious mind equally. True 6. Mind filters permanently block out advertising communication. 7. Advertising is a useless waste on money. False Branda False

8. Price equality ratio is used in positioning ___________

9. Name the person who introduced 4Ps in marketing. Jerome McCarthy 10. A set of associations in the consumers s mind by skillful and sustained advertising and promotion described as _______________________ Positioning 11. Different Advertisers have ____________needs as far as Advertising is concerned Different 12. ABC Advertising agency only creative work of its clients. To what category does ABC ad agency belong to ? Specialist Agencies 13. Name the 2 factors that are considered as major in the selection of ad agency. Budget and Advertisers requirements 14. Is media space and buying time a multi million rupee business? Yes

1. Advertising must understand the overall social and economic condition on the ground True 2. Many factors other than the production and market condition influence buying decisions True 3. Middle and lower middle class families do not buy quality products. False 4. Indian consumption pattern is shifting to higher quality True

5. It is very easy to figure out the state of industrial growth of the country from government figures False 6. Cheap products from china are really good for the Indian economy. False 7. Elections can hardly affect the general economy of advertising industry. False 8. Over 45% Indians still live below poverty line. False

9. Employment status does not matter to purchases. People need essentials anyway False 10. In high inflation number of unit sold is less or more? Less

11. Can advertising strategy is boom time and recessionary time remain same? No 12. In advertising, which appeal or emotion creates instant connection? Humour

1. Name the award won by an Indian commercial film at Cannes in 2009 Gold Lion 2. In which year was the first ad agency started and where Philadelphia 1841 at

3. Expand the famous ad agency O & M. Ogilvy and Mather 4. A creative department is divided into 3 sections namely _____________ and ________ Copy , Art & Production 5. Who allocates and distributes ad budget sanctioned by the client to different media? Media planner and media executives 6. Give any two examples for freelancers Jingle writers and Radio announcers 7. The accounts executive connects all the departments which the agency and many specialist vendors who supports the agency from outside. True 8. The account executive is like a postman who just takes the agencys work to the client and brings back suggestions. False

9. Freelancers work from outside the agency because they are not good enough to be regular staff. False 10. The advertising manager in a company is like the accounts executive in an ad agency he coordinates all sales, marketing and advertising. True

1. ___________ cannot achieve all the goals of the advertiser One ad campaign 2. What needs to be created to evaluate the success of the campaign? Parameters 3. Advertising essentially is concerned with which marketing mix element Promotion 4. A corporate campaign focuses on __________ Companys image 5. _________ cannot be the objective of advertising Entertaining Commercials 6. _________ Advertising is the best way to make the advertisers intentions know Mass Media 7. _________ is the mode by which the message travels from source to destination Channel 8. N denotes which market segment? Non User of a particular product class 9. In word of mouth communication, there is no clear _________ for the message Destination

1. Traditionally , the front page of a newspaper was considered as ______. Sacred 2. Creating self interest is the best way to ________________. Persuade 3. Catching the attention of people and then holding on to it is considered delicate because it works at ________________. Subliminal level 4. An ad that upholds religious norms in a subtle way get instant attention and have good chance of ________________. action 5. In ads, giving a counter proposition that can be rejected is called _________. refutational advertising

6. The advertising technique which begs the question, pre supposes authenticity for what has to be proven is _________________. postulate 7. _____________ is considered as the cored of advertising objectives. persuasion 8. What does Gestalt generally mean? it means whole or configuration where whole is more than its individual parts. 9. Attitudes exist only at the feeling level. False 10. It is important to project only strongest feature or the one most important to the target group in selling message. True 11. Attitude change is created at several levels of mind. True

12. Elaboration likelihood method is applicable in which advertising theories? Dual process theory 13. What are the two types of elaboration in message processing? item specification and relational 14. People want to avoid _______ that disturbs the existing frame of reference built over time. Dissonance

1. PUBLIC SERVICE advertising is a CORROLARY OF CORPORATE ADVERTISING. 2. Which type of advertising is not glamorous but occupies huge amount of advertising space and budget? INDUSTRIAL 3. What type of advertising creats brand equity and enhance company image? CORPORATE 4. Expand OOH advertising. OUTLINE? OUT OF HOME 5. Danglers are seen in which type of advertising? POINT TO PURCHASE 6. Catalogues , flyers and personalized letters are used in which type of advertising? DIRECT MAIL 7. Who quotyed Think of an ad not as what you put into it, but as what the consumer takes out of it ? ROSER RIVES 8. What an ad copy is post tested? AFTER THE CAMPAIGN IS LAUNCHED

9. A piece of really good creative work is largely INTUITIVE 10.Typography in ad copy indicates what? FONTS AND THE DIFFERENT TYPES OF FONTS AVAILABLE 11.The ability to see the ad in imagination in such a way that it shows the messge is a part of VISUalisation 1. Is advertising applicable under constitutional right of Right to Freedom of search? YES 2. Advertising simulates SALES. 3. Expand FSI. FREE STANDING INSERTS 4. What are the two aspects involved in delivery of selected ad? CREATIVE AND MEDIA EXCUTION 5. Neo- literates basically learn only to SIGN. 6. Pre- testing of advertisements is done to check the EFFECTIVENESS- of a campaign. 7. POST-TEST Research is done to know the reach and impact of ad campaign. _____________________________________________________________________________ 1. The other name for Informal media . BELOW THE LINE 2. Delivering the right message to the right person at the right time is the fundamental objective of-. a. Advertising. b. Branding. c. Media. d. Copy writer. 3. DMA IS DIRECT MARKETING ASSOCIATION. 4. Ads can begin end anywhere, can be of any shape of size. Is this statement valid or invalid? VALID 5. GRP isBGROSS RATING POINTS 6. If an insurance company makes an advertisement regarding its new scheme on a radio channel becomes----MEDIA VEHICHLE

7. Directly marketing is a newly discovered medium. F 8. Direct marketing databases are scientifically built and very reliable. F 9. In 1990s database marketing became a hit technique. F 10.This allow one media outlet to take advantage of features and benefits offered through other media outlets. This is--- CONVERGENCE 11.Expand GPS. GEOGRAPHIC POSITIONING SYSTEM 12.Expand DVR. DIGITAL VIDEO RECORDER 13.Expand RSS. REALLY SIMPLE SYNDICATION 14. When did the creative revolution originate? 1950S AND 1960S _____________________________________________________________________ 1. Budget depends on objective and time span of the campaign. T 2. Advertising budget has nothing to do with the target of the campaign. F 3. Indian govt. publishes region-wise spending pattern of the population. T 4. Expand BLS. BUREAU OF LABOUR STATISTICS 5. Historical method is the safest and best way to fix budget. F 6. Ad budget and sale volume should grow in a parallel manner. T 7. Haphazard budget allocation is dangerous. F 8. In which budgeting method, advertiser tries a series of different ad spend in different markets so as to experimentally arrive at an optimum level of expenditure? EMPERICAL RESEARCH METHOD 9. When a company keeps spending what they always did, year after year, such advertisement budget is based on which method? HISTORICAL METHOD 10.Expand DSS. DECISION SUPPORT SYSTEM 11.Name the 3 parts of DSS software structure. MODEL DATABASE, SOLUTION DATABASE, DIALOGUE MGMT. 12.A rupee spent to advertise is always more productive than a rupee spent in figuring out how to advertise this is regarded as -----------------. a. A widespread assumption. b. Ad benefits.

c. A principle of advertising. d. Budgeting rules. 1. Social changes have nothing to do with peoples buying behavior. F 2. Smart business persons watch the changes in society and adjust their selling message. T 3. Malls are a passing culture. F 4. Mr. A is a customer. He feels he doesnt get a fair deal whenever he purchases electronic items. From advertising point of view, if Mr. A feels he is getting a good deal then it would be easy to create CUSTOMER LOYALITY 5. Spending idle time inside the malls is considered fine. Y 6. Wal mart is a retail outlet 1. Indian women now earn more, but have no freedom to spend. F 2. Purchasing decisions are always with the male head of family in our feudal society. F 3. Older people now live more active life of high consumption.T 4. Image creation is a DELICATE business. 5. Which consumer group is considered to occupy the mind of the art directors of advertising agencies? YOUTH/ THE YOUNG PEOPLE 6. Nuclear families have a maximum of TWO children. 7. Match the following groups of consumers with appropriate words : Set 1, 1. Kids or brats. C 2. Assertive working women. A 3. Older people. B 4. Metrosexual. D Set 2 1. Freedom to succeed and spend. 2. Media hyped.

3. Easily swayed. 4. High priority target. 1. around------ of india national income is generated by rural sectors. A.Two third b. one third c. half d. ninty 2. A population of less than 5000 and density of less than 400 people per square kilometer to be a rural 3. larger than life impact of CINEMA advertising remains timeless. 4. a successful ad campain mixes the TRADITIONAL-and MODERN- media cleverly to get the best result. 5. Vernacular newspapers indicate what kind of newspapers. NEWSPAPER IN LOCAL AND/ DIFFERENT LANGUAGE 5. In rural market ILLITRACY- remains a major bottleneck. 6. Nokia provides information to the farming community through itS LIFETOOLS programme. 7. Give two major reasons as to why FMCG companies think that rural marketsare difficult to maintain. UNFAMILARITY AND INACCESSBILITY 1. Consumer is innocent and unintelligent, so must be protected completely. F 2. Buyer is responsible for his own actions at least partially. T 3. Advertising agency is responsible for the defect in the product. F 4. Expand ASCI. ADVERTISING STANDARDS COUNCIL OF INDIA 5. According to ASCI, tobacco advertisements are strictly not to be advertised at all. Is this correct NO 6. Who looks after the complaints regarding ads in ASCI? CONSUMER COMPLAIN COMMITTEE 7. Expand IAA. INTERNATIONAKL ADVERTISING AGENCY 8. Is it ethical to model children in adult oriented advertisements? NO 9. Advertising aimed at children should follow ASCI CODES MEANT for children and this is because children are most VULNERABLE. 10.The power of mass media over children is considered to BE INVASIVE-.

1. Trade and merchandise marks act was initiated in which year? 1958 2. What does Caveat Emptor mean? LET THE BUYER BEWARE 3. Design acts of 2000 is related with what kind of Rights? INTELLECTUAL PROPERTY 4. Mr. X has complained about a defect in the product he bought. He doesnt want an exchange but wants his money back. If he gets his money back, what kind of relief it is? REFUND PRICE 5. Can Central Govt. claim for relief against a complaint? Y 6. In which year did Indian Consumer Protection Act originate? 1986 7. Is educating consumers a part of consumer protection? Y 8. Indian consumer does not have any protection at all from unscrupulous business practices. F 9. The Consumer Protection Act has no real judicial power and rarely helps in reality. T 10.Indian corporate laws and laws to regulate the marketplace are still chaotic and inadequate. T 11.Expand MRTP. MONOPOLISTIC AND RESTRICTVE TRADE PRICTICES 12.Sales promotion is an important component of a small business overall making strategy along with advertising, public relations, and personal selling. T 13.Sales promotion can be an effective tool in a highly competitive market, when the objective is to convince retailers to carry a product or influence consumers to select it over those of competitors.T 14.Sales promotion is often used in the introductory stage of the productblife cycle to stimulate customers and resellers to choose the product over the competition. F 15.Differintiation is the core of product positioning. 16.Mr mukul wants to increase his sales over a limited time period , limited budget and cover a limited area. Should he go for for advertising or sales promotion? SALES PROMOTION 17.Existing customer percievebprice discount as REWARD

18.SPECIAL EVENT SPONSORSHIP - is a very good tool for small businesses which can sponsor small events at the community level. 19.Expand POP? POINT OF PURCHASE 20.The other name for push money is -----SPIFF 21.Name the 2 main types of trade deals or allowance. BUYING ALLOWANCE AND SLOTTING ALLOWANCE 22.Which is the first step in organizing a sales promotion campaignASSESSING MARKETING COMMUNICATION OPPORTUNITIES 23.Can a retailer use sales promotion strategies even if the product is badly advertised? YES 24.Sales promotion helps in forcing an in different to avail----INCENTIVES