"A Consumer Prefrence": Jyoti CNC

A Project Report
A CONSUMER PREFRENCE
By
PRATAP PANKHANIYA
MBA SEM II,
Smt Sarlaben Vasantbhai malaviya School of Management ,Rajkot.

AY: 2010-11
Conducted at
JYOTI CNC AUTOMATION PVT.LTD.

Rajkot Under the guidance of Dr Ratish Kakkad Professor, Faculty of Management, Smt Saralaben Vasantbhai malaviya School of Management Rajkot.
Smt.Sarlaben Vasantbhai Malaviya School of Management
DECLARATION
I, undersigned Ms. Pankhaniya Pratap student of MBA, hereby declare that the Summer internship program Project work present in this report is my own work and has been carried out under the supervision of Dr. Ratish kakkad the faculty of Smt.Sarlaben Vasantbhai Malaviya School of management Rajkot. This work has not been previously submitted to any other university for any examination.
Date :
Place : Rajkot student
Signature of
PREFACE
There is a large gap between theoretically knowledge and practical knowledge about handling and managing a business. Only books knowledge cant help in building up an effective administrator. A through and practical study, knowledge and learning can only be useful to become more eligible and competitive. Due to this point of view each and every student of M.B.A. has to undergo the industrial training to execute business enterprise as per Gujarat Technological University norms, which is really helpful to the students for making their bright career. Master of Business Administration course is design with the objective of preparing the most competent person with a view to achieve this objective in the best possible manner. Thus, Gujarat technological University has specially included the practical subject of industrial training as per syllabus. According to its compulsory for every students of MBA sem.2 to take training under any enterprise of the industry for 6 to 8 weeks, to get information, knowledge and practical learning about specific specialized field and of industry at all.I consider myself very fortunate that I got an opportunity to work with a jyoti CNC automation pvt.ltd. a leading player in the CNC market. I studied the most modern and emerging department of jyoti CNC .It is a sincere attempt on my behalf to present the information, facts & findings regarding this company.
ACKNOWLEDGEMENT
I have a great pleasure in presenting this comprehensive project report that was undertaken by me as my final project. I am thankful to all those people who have helped me in preparing this report directly and indirectly by providing necessary information regarding the project. It was memorable experience for me to visit the industries. I dont have adequate words to express my profound gratitude to project report in charge Mr. Vincent Dabhi for providing me such a valuable opportunity of industrial training in Jyoti CNC Automation Pvt.Ltd.rajkot. My acknowledgement would not complete if I dont express my deepest sense of gratitude Mr.vincent Dabhi (Training Officer) for their cooperation & encouraging guidance. He guides me thought the entire training program. The report would not have been possible without the opportunity provided by them to work as a trainee in the estimated organization. Also, I am grateful to the whole unit of JYOTI CNC for being very co-operative & helping me achieves my research objective successfully. I would also like to thank my project guide DR.RATISH KAKKAD who support me and guided me throughout my project training. I would also like to thank all the faculty of college who supported me lot in preparing the whole project at the different time when I really need them.
INDEX
NO. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
PARTICULAR
PAGE NO.
EXECUTIVE SUMMARY INDUSTRY OVERVIEW COMPANY OVERVIEW

MILSTONES OF JYOTI CNC AWORD OF JYOTI CNC SWOT ANALYSIS PRODUCTION DEPARTMENT HUMAN RESOURCE DEPARTMENT FINANCE DEPARTMENT MARKETING DEPARTMENT TECHNOLOGY DEPRATMENT RESEARCH DEPARTMENT DATA ENTERPRETATION DEPRATMENT TESTING OF HYPOTHESIS BIBLOGRAPHY
6 8 17 29 34 37 42 53 63 69 83 87 95 107 114
EXECUTIVE SUMMARY
Jyoti CNC Automation Pvt. Ltd. has a present capacity of approximately 40 machines per day, which is planning to expand around more than 50 per day. The main reason for this is the demand of such machines due to various changes in industrial trends in which the ISO norms and other quality standard requirements such as certificate of PUV to have the big customers. The company has a plan to be a public limited company in years to come. Marketing department of this plant which is presently having its market in Rajkot and surrounding, Ahmadabad and area near by, Bombay, Pune, Aurangabad and areas nearby Delhi and Faridabad, Ludhiana and surrounding, Chennai, Bangalore, Coimbatore and some parts of Rajasthan and M.P. and is exported to many countries. The company makes its presence in market by taking part in various machine tools fares and magazines. The companys intents to entertain all the inquiries that come up during such fares and else where. The company also supplies its products through its distributors and through its offices at main junction points. The research has its concentration in Rajkot region to know the product and brand performance of Jyoti CNC, the research is been conducted to know the performance level of Jyoti as compared to others.
INDUSTRY OVERVIEW Topics

Introduction History of CNC Vision of The industry Indian manufacturing and its potential Indian machine tool exports CNC technologies Future talks Competition attack competitor
INTRODUCATION
The Indian machine tool industry comprises of large, medium and small scale sector. The Machine Tool Industry constitutes the backbone of the industrial sector and is vital for the growth of the capital goods industry. The quality and cost of engineering products depends on the quality of mother machine tools and their automation level. Being an integral sector, growth of the machine tool industry has an immense bearing on the entire economy, especially India's manufacturing industry and is even more crucial for development of the country's strategic segments such as Defense, railways, space, and atomic energy. In India as well, indigenous machine tools have the highest impact on capital output ratios. Machine tool consumption of Rs. 1,000 Crore truly supports the advancement of the country's engineering sector, output of which is estimated to be worth over Rs. 1,50,000 Crore. Machine tool industry in India comprises about 450 manufacturers with 150 units in the organized sector. Almost 70 per cent of production in India is contributed by ten major companies of this industry. And over threequarters of total machine tool production in the country comes out of ISO certified companies. Many machine tool manufacturers have also obtained CE Marking certification, in keeping with requirements of the European markets. The industry has an installed capacity of over Rs. 10,000 million and employs a workforce totaling 65,000 skilled and unskilled personnel. Particularly if speaking about CNC machines tool industry again Bangalore based company ACE Designer is seating at the top, which almost grab 50% of the market share of CNC machines tool industry. In terms of production normal production is 135 machines per month.
10
HISTORY OF CNC
Although wood-working lathes have been in use since Biblical times, the first practical metalworking lathe was invented in 1800 by Henry Maud slay. It was simply a machine tool that held the piece of material being worked, or work piece, in a clamp, or spindle, and rotated it so a cutting tool could machine the surface to the desired contour. The cutting tool was manipulated by the operator through the use of cranks and hand wheels. Dimensional accuracy was controlled by the operator who observed the graduated dials on the hand wheels and moved the cutting tool the appropriate amount. Each part that was produced required the operator to repeat the movements in the same sequence and to the same dimensions. The first milling machine was operated in much the same manner, except the cutting tool was placed in the rotating spindle. The work piece was mounted to the machine bed or worktable and was moved about under the cutting tool, again through the use of hand wheels, to machine the work piece contour. This early milling machine was invented by Eli Whitney in 1818. The motions that are used in machine tools are called "axis," and are referred to as "X" (usually left to right), "Y" (usually front to back), and "Z" (up and down). The work-table may also be rotated in the horizontal or vertical plane, creating a fourth axis of motion. Some machines have a fifth axis, which allows the spindle to pivot at an angle. One of the problems with these early machines was that they required the operator to manipulate the hand wheels to make each part. Besides being monotonous and physically exhausting work, the ability of the operator to make identical parts was limited. Slight differences in operation resulted in variation of the axis dimensions, which, in turn, created poorly fitting or
Smt.Sarlaben Vasantbhai Malaviya School of Management 11
unusable parts. Scrap levels for the operations were high, wasting raw materials and labor time. As production quantities increased, the numbers of usable parts produced per operator per day were no longer economical. What was needed was a means to operate the motions of the
machine automatically. Early attempts to "automate" these operations used a series of cams that moved the tools or worktable through linkages. As the cam rotated, a link followed the surface of the cam face, moving the cutting tool or the work piece through a series of motions. The cam face was shaped to control the amount of linkage movement, and the rate at which the cam turned controlled the federate of the tool. These early machines were difficult to set correctly, but once set, they offered excellent repeatability for their day. Some have survived to this day and are called "Swiss" machines, a name synonymous with precision machining.
VISION OF THE INDUSTRY
Adapt new manufacturing techniques such as TQM, TPM, etc. Major focus on technology, design and product development. Achieve significant turnover. Invest in capacity expansion to meet enhanced demand from Indian and overseas markets. Manufacturers supply machines regularly to all major Indian companies with US, Japanese & European collaborations.
12
INDIAN MANUFACTURING AND ITS POTENTIAL

1) Enabling modernization of Indian Railways.
2) Key source of competitiveness & growth for Automotive and Auto Ancillary Industry.
3) Backbone for development of competitiveness is Manufacturing & Jobshops : i) Technology ii) Innovation iii) Capability 4) High quality cost-competitive manufacturing solution Advantages : i) more productive ii) more efficient iii) more cost-competitive 5) Manufacturing base for low-cost components. Over 75% output from ISO /CE certified manufacturers.
6) Strong
backward
integration
with
sub-suppliers
vendors
for
standardization, reliability and competitive products specialized workforce in design, assembly & software development cluster alliances for developing world-class manufacturing solutions. Proactive customer
13
linkage and closer interactions. Focused export drive expanding base in other potential overseas markets.
MAJOR SAGMENT OF INDIAN MACHINE TOOL EXPORT
CNC Turning Centers Machining Centers Metal forming machines Grinding Centers General purpose machines Special purpose machines Range of machines tool accessories Cutting tools and tooling systems
14
CNC TECHNOLOGY : PRESENT, FUTURE & CHALLENGES AHEAD:

The evolution of machine tool CNC technology responds to the driving force of the society, which constantly requires more quality goods in larger quantity & at lower price. Lower Price means fewer efforts, less human involvement. When the social incentive is missing & people do not want a product or can not afford to pay for it, no technical progression is possible. It can readily be observed through the centuries how CNC technology developed in the shadow of other industries like defense industries, automobile industries
FUTURE TALK
The future trend in CNC machine tool technology is the reduction of the direct human involvement in production itself. The bond between man and machine is loosened. Man not the salve of the machine. Here man and machine will still need each other, but their work will be timely disconnected in such a manner that both will be working in their own manner.
COMPETITION ATTACK
The Indian machine tool industry manufactures almost the complete range of metal cutting and metal forming machine tools. Customized in
nature, the products from Indian basket comprise conventional machine tools as well as CNC machines. There are other variants offered by Indian manufacturer too, including special purpose machines, robotics, handling system and TPM friendly machines. With the growing demand, today Indian machine tool builders are exporting machines to the developed countries like Japan, Germany, US, Australia, France, Netherlands, East Asian and host of others. And this is what the industry is hoping to leverage so as to post and optimistic export turnover in the next few years. In the coming days, the growth of China in CNC manufacturing will surpass every nation with manufacturing growth in India a close second.
COMPETITOR
Indian Players
ACE Micromatics, Banglore LMW, Coimbotore Lokesh Machines Tools Ltd., Hydrabad Bharat Fritz Werner, Banglore Batliboi Machine tool Groups, Mumbai TAL ( TATA Group Company) HMT, Banglore Parishudh Machine Tools Galaxy Machine tools, Banglore Aksher Micron
Foreign Players
HAAS Machine Tools DMG

MAKINO MAZAK HART FORD FUJI DAHLLI MURATA TOYADA MITSUSHIKI
17
COMPANY OVERVIEW
Particulars
Introduction History of jyoti Mission
18
Vision Company goal Logo 5s of jyoti Quality certification Organization structure Massage from CEO
INTRODUCTION
JYOTI CNC, a famous name in the Indian machine tool industry, was established in 1989. JTOTI CNC AUTOMATION PVT. LTD. Is Indias one of the best manufacturing company of CNC machines. Founder:- Prakramsinh Jadeja Sahdevsinh Jadeja
19
Jyoti CNC manufactures more than 10 types of machines which can be used for single or multitasking purpose. Some of the raw material of Jyoti CNC is produced by the company itself. Jyoti CNC has adopted change as a continuous process & its technocrats are flexible enough to adopt any changes in the manufacturing process & in the final product with a view to giving the real value for money to their customers. Jyoti CNC is Indias one of the best manufacturer of linear motor machine too.Jyoti CNC produces 125 machines per month. It has got powerful market in the world of CNC technology Jyoti CNC has more than 15 branches in India and the products are exported in more than 10 countries.
HISTORY OF JYOTI
With a fire in belly to create a technology driven empire, Jyoti was established in 1989 by Mr. Parakramsinh Jadeja with a very tiny capital amount worth Rs. 30,000 only from DIC loan. It is the First generation venture as the owner Mr. Parakramsinh Jadeja was belonging to a service oriented typical middle class family. Those were the days of struggle as an optimistic dreams and techno savvy attitude was under shadowed by lack of resources. A very small
premise on rental basis and basic machinery procured through loan was the only Asset. As the story goes, once a reputed multinational company refused to sell Jyoti a CNC machine citing the reason that it could not afford it. This was really a turning point in the history of Jyoti. However, this journey took seven years, during which the company has manufactured products right from gear boxes to all geared head lathes and finally a state of art CNC machines. Jyoti is being respected as A Temple of Technology by people at Jyoti and people who know Jyoti. Jyoti has given an equal weight age to technology in terms of design and engineering with customer satisfaction and employee growth.
MISSION
Our purpose leads to the advancement of technology in machine tool arena and thus contributing the comfort and enhancement to the existence of human life.
Prospering life Prospering Technology.
Seeks always to be considered as the major contributor to the society economically and culturally.
21
Dedicated to the development of technology through scientific excellence and innovations.
Makes life merry to all those who are connected with us.
Provides perfect working environment and seeks to be the most preferred organization to work with.
Contributing enormously in economic development of the country.
VISION
A Conscious Corporation!!
To be one of the Top Ten Machine Tool Manufacturer in the world by 2020 In Top 10 by 2020
Having presence in all major engineering hubs Globally.
22
Contributing humbly in making of a developed Nation by Technological advancements, catering to 20% of the Domestic Market, establishing Technology Centers in 10 major cities Patronizing technical education by Instituting a Machine Tool Academy. Promoting Eco-friendliness by developing energy efficient solutions Considered to be the most preferred organization to work with by all our business associates including the employees. Facilitating all the team members to enjoy the higher standards of living for a happier & healthier life. Creating a work environment that fosters- passion, creativity and optimism with fun, respect and pride for all individuals. Being exceptionally customer centric, delighting all our customers by all means and action. Deeply admired brand among the Machine Tool fraternity.
COMPANY GOAL
Increase the production by 100% during the financial year 2008-09.
Deliver the machines as per commitments.
Minimize the down time of machines at customer end by less than 48 hours.
23
Minimize the sheet metal related problems from all the products.
Design and manufacture two more variance of HMC, 5 Axis machining centre with auto pallet changer and sixty tool ATC.
Strengthen the minimum break
supply chain up instances.
with
Each of the team members with undergo at least one training program on their functional area of working.
LOGO
Three planes (Surfaces) /dimensions indicates three axes which is in line with companys product terminology.
24
The logo with three shapes represents our theory of 3M. i.e Man, Machine & Material The synchronization of them by 4th M Method.
The individual shape gives the sense of Comma sign (,) which indicates still the
scope of Enhancement Betterment Innovation

Each shape shows the letter J of Jyoti.
Interestingly, The shape does fall nearer to our great mythological single word Mantra(AUM)
5s OF JYOTI
25
sorting
self discipline
JYOTI CNC
systematic arrangemetnt
standardization
cleaning
26
QUALITY CERTIFICATION
The inherent quality emphasis through out the manufacturing process on some of the most modern machinery and equipment has gained Jyoti the coveted international mark of quality management system ISO 9001.
27
ORGANIZATION STRUCTURE
28
The best definition of organization is the one give by O. Sheldon Organization is the process of so combining the work which individuals or group have to perform with facilities necessary for its execution that the duties so performed provide the best channels for its efficient, systematic, positive and co-ordinate application of available resources.
Massage from CEO
29
Being a part of Indian manufacturing fraternity we are committed to extend the best of our efforts for the development of Nation economically as well as technologically. Machine Tool Industry is the backbone of most of the manufacturing industries which contributes significantly to the GDP of the Nation, and hence the role of any machine tool manufacturing company in the development of nation is vital. Furthermore, I bear the responsibility to uplift the society by means of creating better employment and also a better workplace to nurture raw youth talent of India to act as a catalyst for a bright future of India. Sincere Thanks, P.G.Jadeja CEO
30
MILESTONES OF JYOT
31
1988,
Jyoti established.
1989,
Introduced trouble free gear-boxes for small lathes.
1992,
Designed all geared head lathes.
1994,
Designed several special purpose machines that helped textile industry to bring substantial price reduction in component manufacturing.
32
1996,
Designed twin spindle (chuker) type machine. The first in Rajkot
1997,
Designed and Manufactured first CNC turning centre in Gujarat.
2000,
Achieved the international standard of quality mgmt. system an ISO 9001:1994 certification from TUV. Designed and Manufactured first CNC turn mill centre & participation in INTEC' 2000 at Coimbatore.
2001,
Designed and Manufactured "SECT" - The first Indian machine for non-circular turning applications. Designed and Manufactured "VMC 40 Linear" The first Indian machine having linear motors introduced to get higher dynamics for faster production rates Participated in IMTEX' 2001 : Honored with the CMTI-PMT award for "The Best Innovative Machine Design" at IMTEX 2001 Honored with the Machinist award for "The Best Stall in IMTEX' 2001"
2002,
Participated in ENGIMACH' 02 organized in Ahmedabad. Honored with "The Best Innovative Technology Display" award at the show. Participated in National Technology (NMTS) at Bangalore. Manufacturing Show
2003,
Participation in EMO 2003 at Milano, Italy. Achievement of ISO 9001:2000 Certification from TUV.
2004,
Achieved CMTI-PMT award for "The Best Innovative Design" IMTEX' 2004 Mumbai. Designed and Manufactured CNC laser cutting machine for Diamond Industry. Achieved Fie foundation award for CNC oval turning matching during IMTEX' 20 Acquired the prestigious "CE Safety Markings" for our products
2005,
Honored with the CII Best Entrepreneurship of the year award for 2004-05.
34
2006,
JYOTI HURON-FRANCE TIE UP Export House Certification Black Pearl Award for Display & Demonstration of Best Innovative Technology at ENGIMACH 2006
2007,
Acquired Huron Graffenstaden at Strasbourg, France which is one of the most reputed high tech CNC machine manufacturing company of Europe , catering machines to sophisticated Aerospace and Automobile industries.
2008,
Meaningful Technological Innovation Award at Engimach08 held at Ahmadabad.
35
36
AWARDS DELIVERED TO JYOTI
Meaningful Technological Innovation Award at Engimach08 held at Ahmedabad.
Mr. Parakramsinh Jadeja, CMD, Jyoti CNC Automation Pvt. Ltd., has recently achieved a National award for Best Entrepreneurship : Year 2003 from his excellency president of India Dr. APJ Abdul Kalam On behalf of Ministry of Small Industries, Govt. Of India
CII "BEST ENTREPRENEURSHIP AWARD" for year 2004-05
37
Black Pearl Award for Display & Demonstration of Best Innovative Technology at ENGIMACH 2006.
CMTI-PMT Trust Award in IMTEX' 2004 for the Best Innovative Machine Design "VMC 70 Linear"
FIE award for Engineering Excellence in the IMTEX' 2004 "SECT".
Award for the Best Innovative Technology Display in ENGIMACH 2002.
38
39
SWOT ANALYSIS
STRENGTHS
No regional competitors Excellent infrastructure Good vendor relationship Trustworthy people
WEAKNESS
Erratic supply chain management Lack of huge finance
SWOT ANALYSIS
OPPORTUNITIES
THREATS
Emerging markets Boom in machine tool industry Liberalized export policy
Competition Price sensitive market Changing technology
40
STRENGTHS
Low Cost Production. Full success of first product i.e. STC-200 within short span of time. Quality if mother machine i.e. Nicholas Cornea etc. Entrepreneurial spirit of Promoter Mr. P.G.Jadeja. Branch offices at various locations in India. Initiation of technical centre in market like Chennai which is most lucrative market. Rapid Innovation (machines like VMC 70L, various other VMCs TMCs and HMC). State of Art instruments of Quality Controls. Good after sales service in Rajkot market. Enjoy very good relationship with controller supplier Siemens which drastically reduce the cost of controller. Having presence in overseas market i.e. having distributors in countries like Italy, Argentina etc. Implementation of SAP which will help in streamlining the inventory management. Implementation of Quality Circle will help in improving quality and communication between various departments.
41
WEAKNESS
Consistency of quality is not maintained. After sales service outside Rajkot may delayed due to lack of service staff. Inventory Management is not good (spares are not available in time). PPC is not good, production line is not fully utilized and idle time in production increases overall production time. Demand of Funk controller is high but company provides only Siemens controller to reduce the cost this will reduce potential of Jyoti machines.
OPPORTUNITIES
Rapid growths of manufacturing in India so potential for Jyoti machines are high. Substituting of conventional machines with CNC machines. Availability of trained CNC programmers will also help in growth of CNC machines. Large South Indian market is untapped so good opportunity to penetrate that market. Aggressive marketing by Siemens will also help in future to Jyoti. Tie up with various engineering institutes will help in creating strong Brand Awareness and Comfort ability with Jyoti machines.
Potential tie up with foreign manufacturer of CNC machines which will help in great way in penetrating the foreign market.
THREATS
Reduction of import duty on imported machines under EPCG license. Flood of low cost Chinese and Taiwanese CNC machines and second hand imported machines. Increased competition in machine tools market.
43
44
PRODUCTION DEPARTMENT Particular
Introduction Plant location & layout Organization structure Row matireal & its sources Material handling system Production process Purchase Department Branding & Packaging Quality control
45
INTRODUCTION
Every industrial organization must do two things; one is to produce something; the other is to market what is produced.In manufacturing terms: Production is discharge of a function which has some utility In jyoti there are three units in company located at metoda G I D C,Rajkot in unit no 3 is a place where major activity take place for production process in organization in this process are like casting ,painting ,assembling which are major activity of production are taken place in this unit and there is also foundry, sheet metal shop and paint shop are also there in this unit. In paint department there are also in powder painting is there because in hand painting there were some king of gap is there so it is good to use powder painting. Mr. Sahdevsinhjadeja is the production manager of jyoti. He has also good experience with CNC machines and he is also partner of the company.
PLANT LOCATION & LAYOUT
Plant Location
Plant location is the process of determining a geographical site for a firms operations achieving maximum operating economy and effectiveness. Location ultimately has the power to make or break a companys business strategy. Thus every entrepreneur of a business unit should give
due consideration to the suitable location of the enterprise. Optimum location point is expected to give the lowest unit cost of production as well as of distribution and hence it can be most profitable for the business. An entrepreneur must choose an ideal location at the time of launching the enterprise. JYOTI is located at G-506, Lodhika GIDC, Vill.:-Metoda Kalawad Road, Rajkot. Because of nearness to highway, easy access for employees, exemption from octopi due to location in an industrial area they get benefit of government subsidies. This is an industrial estate and is quite suitable for the production process of Jyoti and this location has proved profitable it is having a large area for operation including two large building and a well-established administrative office.
Plant Layout
Plant layout involves decisions about the physical arrangement of economic activity centers within a plant. Plant layout is the overall arrangement of the production process. The room, stock room, tool room, etc. as it an encompasses production and service facilities and provides for the most effective utilization of resources contributing to the process. According to Prof. F.F.G. Moore, A good layout is one which all owns material rapidly and directly for processing. This reduces transport handling and other costs per unit space requirements are minimized and it reduces idle machine and idle man time. It is a master blue print for coordinating all operations performed inside the factory. At jyoti there is a very well arrangement of work station, customer service areas, material storage areas, tool servicing areas, rest room, lunch room, training hall, offices, store room etc.
47
Organization structure
Production Manager (P.D. Jadeja)
Head of the Department
Supervisor of the Department
Foreman
Workers
48
RAW MATERIAL & ITS SOURCES

Raw material is the basic components of any product raw material cost is the major cost in the over all cost of the product mainly two type of raw material;
Grass Raw material Pure Raw material

A single CNC machine is the assemble of more than 500 parts and 60% of them, is imported material from.
- Germany, - Japan, - united state of Americas and many more other countries & states.
Jyoti uses best quality raw material for their product. The market is very dynamic. Every movement according to the situation it changes. Thats why Jyoti CNC Automation Pvt. Ltd., has no fixed buyer for their raw materials. Where they find good quality at reasonable price they go to it.
49
Jyoti CNC Automation gets raw material from local market as well as from national and international market. They buy raw materials from India only. But if need arises they import raw materials from other countries also. Their customers are.
MARETIAL HANDLING SYSTEM

The word storage means holding the stock of raw materials and goods for a specific period of time. It has its importance in many ways. It is to be taken for granted that when goods are in store or warehouse they are not damaged and also they are available as and when their requirement arises. JYOTI CNC AUTOMATION has its own storage department and distribution is done by this department. Warehousing of raw materials is also done in the most perfect manner. The store department will analyze in such a way that raw materials are distinguished and they are delivered to their respective department to which they belong to.
FUNCTIONS OF STORE DEPARTMENT

Ensuring smooth flow of materials to the concerned department Maintaining perfect stock register Physical keeping of the stock so that they are easily available Periodic checking regarding wear and tear of raw materials and submitting the same to the purchase department Making of daily material receipt report Material issue slip and registrar updating on a daily basis
50
Co-ordination with planning department on a daily basis for proper communication regarding present stock in hand and future requirements Calculation of materials consumption report with respect to the orders in hand
PRODUTION PROCESS
After receiving the order the following production process is to be carried by the production unit of the company. The JYOTI CNC AUTOMATION supplies different designed cnc machines to all over the country and in foreign countries and its main process in detail goes as under:
PURCHASE DEPARTMENT
One the department that comes under purview of Material Department is Purchase Department. Purchase Departments main area of work is to find the suppliers of raw material and spare parts of machinery, then to negotiate the prices and also ensure the quality of material. Purchase Department coordinates with the production department in order to know the requirement of raw material to manufacture the demanded item.
Process followed by the department:

1st Proper Communication with supplier 2nd Negotiation 3rd To reach at an Agreement 4th Follow up actions
Responsibility and Authority of Purchase

The Purchase shall be responsible for establishing, implementing and maintaining the Instructions of Materials Department related Purchase activities, in line with the Quality Procedures and Environmental
The Purchase shall be responsible for procuring Materials and Services, as required by the user departments, in time, of the right quality, at optimum cost and which are eco friendly.
BRANDING & PACKAGING
After winning the cones and hank, they are sent to the packing section where they are visually checked by the inspectors and grades are given as per their quality.
At present cones are packed in cardboard. Boxes then the cartoons, which are filled by inspection side, helpers are first brought to the weighing balance where the weight is balance as per pre-determines standard. After that a computer packing slip is made heaving various necessary details. One is paste on cartoon, second is kept inside the record purpose. After that the cartoons are stepped with polly propylene type. Finally other steps are applied at the joint of top flaps of cartoons. These fully packed & sealed cartoons are sent to bond stored room for sales department to be dispatch.
There packing slip is having following details.
Name of parts Date of packing Quality grade and weight Registered trademark of company
QUALITY CONTROL
QUALITY IS AN ASSET WHICH MAY BE OFFERED TO THE POTENTIAL CUSTOMER OF A PRODUCT OR A SERVICE
It mainly depends upon two factors: 1. Product or service design. 2. Operating system makes a product/provides a service
QUALITY POLICY
We are committed to 1. Meet customers expectations of quality and services in premium segment. 2. 3. maintain high morale of employees Use eco-friendly technology and maintain friendly environment between employees.
ENVIRONMENT POLICY
We believe that preservation of environment is essential for the survival of our business, employees, society and surroundings. We shall achieve it with the involvement of our workforce, vendors, customers and neighborhood.
MAJ OR FUN CTI ONS UN DER TAK EN BY JYOTI

Regular checking of set parameters Checking individuals Checking of abnormality in the accuraracy and also highlight variation
55
HUMAN RESOURCEDEPARTMENT
Particular
Introduction Organization of HR department

Recruitment Selection Training Promotion & transfer policy Welfare facilities Wages &salary administration
Introduction
This department is the combination of th personnel and management. In real field human resource does not mean any specific but if just manage the behaviour of the people working harmonically to the firm to achive the specific goal.HR department is necessary to devlope effusion of personnel to achieve the goal buy the management.
57
Human resource is the greatest asset of any business enterprise. The workers are the heart of the organization. It is the manpower that operates the machines, processes the raw materials into a finished product and makes it possible to sale in the market.
Henceforth we can say that personal management is the most essential department of an organization in order to have a proper manpower planning, organizing, staffing, directing and controlling in order to achieve individual, social and organizational goals.
Jyoti CNC believes that in less manpower but providing best facilities in case of quality, services etc. so, there are only three persons in HR department in Jyoti CNC.
58
ORGANIZATION OF PERSONAL DEPARTMENT
C.E.O / G.M.
Finance
Manager Head
Marketing
Manager Sales Executive Assistant
Production
Manager Head
Quality
Checking Head
Assistant
Supervisor
Assistant
Foreman
Workers
RECRUITMENT
Recruitment is defined as It is the process to discover the source of Man power to meet recruitment to the supplying schedule and to employee effective Measure for attracting that Manpower in adequate number to facilitate effective selection of an effective efficient worker.
There mainly two sources of recruitment
1. Internal sources 2. External sources.
Internal sources means to select the required person from the company it self. While external sources means to recruit the person from the out side the organization through advertisement, employees agencies, other
professionals. The Jyoti CNC Automation Pvt. Ltd. is mostly on external sources. But they also sometimes use the internal sources.
60
SELECTION
Selection is the process of the choosing the right person right job, which is form, recruited ones.
Application Bank Interview Psychological test Reference checking Final selection Induction
After going through all the above quoted steps the company get the best person for the required job.
61
TRAINING
"The illiterate of 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn"
GIVE MAN A FISH; YOU FEED HIM FOR A DAY; TEACH HIM HOW TO FISH; YOU FEED HIM FOR A LIFETIME
- Jyoti team
Training and Development holds a special attention and place at Jyoti. The fact that we are one of the few organizations which has a separate Unit dedicated to Training & Development makes us special. The Training and Development unit can grumble about having no role models, or take pride in the fact that we can be trend-setters. Even CNC Operators are equivalent to Service Engineers after undergoing few years of Training and Development activities that we provide. Each new employee is brought up speedily so that he can be productive as quickly as possible. And the training doesn't stop here. We are arranging various periodical training programs that can help them to learn and practice their field of work in depth.
62
PROMOTION & TRANSFER POLICY
PROMOTION Promotion means importance of pay, prestige, position and responsibilities of an employee within his/her organization. A mere shift of an employee to a different job that has better working hours. JYOTI CNC AUTOMATION is using promotion as a tool of recruiting personnel authority. It considers so many aspects like hard work, punctuality, performance, seniority etc and it totally depends upon the decision of the management. Promotion policy of lower level employees depends on past records, employee behavior, performance, qualification, punctuality & other relevant factors. There is no fixed time period for promotion. It is totally in the hands of the employer and management and depends on the performance criteria that they consider for a particular job.
TRANSFER
Unlike most of the companies, here the transfer policies are of different type. Here transfer takes place between one section, department, unit etc to another. While salary and responsibility remains unchanged in most of the cases.
63
WELFARE FACILITIE
Employee benefits include monetary as well as non-monetary benefits given to the employees. A non-monetary benefit is a kind of compensation which is given to employees as a means against his sincerity and faith within the organization. The provision of benefits and services could be an important bunch to keep employees enthusiasm for work and also for the purpose to reduce the ratio of turnover and absenteeism. The JYOTI CNC AUTOMATION gives following kinds of monetary benefits to its employees Attractive pay scale Life insurance policy Accident insurance policy Employees provident fund Loan facilities with almost negligible interest Justified pay against overtime The JYOTI CNC AUTOMATION gives following kinds of facilities to its employees Canteen facility Transportation facility Club house facility at a free of cost
64
Leave facility Uniform facility Clean Safety and healthy working environment Sports and cultural activities etc Vacation facilities Education assistance Safety
WAGES AND SALARY ADMINISTRATION

Wage and salary administration refers to the establishment & implementation of the employees compensation. For maintaining equitable labor cost structure, wage & salary administration is important. It is concerned with financial aspects of needs, motivation and reward.
Though the company is private limited it follows all government regulations and laws. Payment of wage Act Provident Fund Act Welfare Fund Act Income Tax Act
All the employees are paid salary or wages according to their level and work. They are paid salary within first 10 days of every month. Company has well developed software to calculate all compensation related matters whether it may be salary, daily wages, overtime, production bonus etc. which is easy and accurate to calculate. Above all production bonus is distributed equally from the highest authority to small cadre employee like gardener of security person on their basic salary.
65
66
FINANCE DEPARTMENT Particular
Introduction Organization of finance department Function Operational area Sources of finance Working capital management Market share of jyoti cnc
67
INTRODUCTION
The finance, in modern business world, is the lifeblood of business. It is impossible to remain a business without finance,. It is such that businessman take money to take money. But it is so, yes they are making money by managing the money means the extra ordinary management of finance.
According to prof, dr.ratish kakkad financial Management includes getting finance, utilizing of finance, and preparing distributing of finance.
ORGANIZATION OF FINANCE DEPARTMENT
C.E.O
Manager
Accountant
Clerks
Assistance
68
FUNCTIONS
Funds requirement decision Account & Auditing Evaluation of financial performance. Monitoring the funds collections and payment. Financial and investment decision making. Negotiating with banks, financial institutions and other suppliers of credit. Account & Auditing
OPERATIONAL AREA
Book keeping Pay role Credit control Management accounts Cash flow Tax compliance Budgets control
69
Sources of Finance
There are numbers of non-equity funding sources available and many factors need to be taken into consideration when choosing between them. Through understanding business and its strategic objective we aim to ensure that we are introduced to, and choose, the right or source of combination of sources of finance. These sources includes: Asset finance; Trade Finance; Grant Finance, etc. Another very important sources of funds, which is gradually opening up for Indian corporate of global market. Not only do the corporate access foreign exchange through this market (loans in foreign currencies are also available from team leading institutions like IDBI, ICICI, IFCI, and commercial bank),but also more important , they tap the global pool of savings. Lately this source has been increasing in importance YOKOGAWA.
Working Capital Management

Working capital is the name given to the short-term area of the balance sheet. Working capital includes for a balance sheet items : STOCK, DEBTORS, CREDITORS, CASH, etc. Working Capital includes current assets and current liabilities areas of balance sheet. It can be called by its alternative name Net Current Assets. Jyoti previews. Planning standard for stock days, debtors days and creditor days. Having set planning standards, impress on staff. Keeping stock level as low as possible. Just In Time stock mgt is under consideration.
70
Market Share (Jyoti CNC)

Puma Micromatic 2% PMT 2% Cosmos 2% BFW 2% 2% Ace 24% Ace Jyoti Macpower 14% Macpow er DMG BFW Puma
DMG 8%
Jyoti 44%
71
72
MARKETING DEPARTMENT Particular
Introduction Organization of marketing department Product Policy of price Sales and promotion Market segmentation Chanel of distribution Service network Major competitor Valued customers Warranty Media
73
INTRODUCTION
Marketing is a process by which individuals and groups obtain what then need and want by creating and exchanging products and value with others.
A market consists of all the potential customers sharing a particular need or want who might be willing & able to engage in exchange to satisfy the need or want. The concept of market brings us full circle to the concept of marketing. Marketing means working with the markets to actualize potential exchanges for the purpose of exchanging human needs and wants.
A market may considered as a convenient meeting place where buyers and sellers gaiter to gather of goods and services.
The Indian CNC machine Jyoti CNC Automation Pvt. Ltd .Has a very efficient and excellent marketing department, which tries to provide maximum satisfaction to the customers while having reasonable, profits on the other hand.
74
ORGANISATION OF MARKET DEPARTMENT
75
PRODUCT
The product is anything that can be offered to satisfy the need or want. Product is most important and tangible component of marketing program. Product planning determines the characteristics of the product best meeting the consumers numerous desires, characteristics that a stability, to products and incorporate this characteristics into the finished products. Product planning involves three major important considerations:
Introduction and development of products Modification of the existing Products Elimination of unprofitable products
Product planning dreaminess the characteristics of the product best meeting the consumers numerous desires characteristics that a stability to products and incorporate these characteristics into finished products. Product Planning involves three important considerations.
The development and introduction of products The modification of the existing products The elimination of unprofitable products
Indian Rayon & Industries Ltd. plans its product design according to the demand of the clients, market situation, price of the product, its competitors.
76
TMC 200
Overview Bringing a new revolution in turning centre technology in todays competitive market putting itself on a superior platform TMC 200 is a Turing Centre by Jyoti CNC which is the answer to best surface finish for both smaller and bigger diameter jobs that too.
TMC 250 (700)

Overview Putting a step ahead in turning centre technology building a world class machine having a dynamic performance giving marvelous results even in Hard Part Machining Jyoti CNC introduces TMC 250 series of machines with Monoblock 45 Slant bed structure for superior rigidity and durability providing value for money.
TMC 250 (1000)

Overview Putting a step ahead in turning centre technology building a world class machine having a dynamic performance giving marvelous results even in Hard Part Machining Jyoti CNC introduces TMC 250 series of machines with Monoblock 45 Slant bed structure for superior rigidity and durability
providing value for money.
77
TMC 350 Overview Putting a step ahead in turning centre technology building a world class machine having a dynamic results performance even in Hard giving Part
marvelous
Machining Jyoti CNC introduces DX 350 series of machines with Monoblock 45 Slant bed structure for superior rigidity and durability providing value for money.
TMC 350 (1000)

Overview Putting a step ahead in turning centre technology building a world class machine having a dynamic performance giving marvelous results even in Hard Part Machining Jyoti CNC introduces DX 350 series of machines with Monoblock 45 Slant bed structure for superior rigidity and durability providing value for money.
TMC 350 (1500)

Overview Putting a step ahead in turning centre technology building a world class machine having a dynamic performance giving marvelous results even in Hard Part Machining Jyoti CNC introduces DX 350 series of machines with Monoblock 45 Slant bed structure for superior rigidity and durability providing value for money. Smt.Sarlaben Vasantbhai Malaviya School of Management 78
POLICY OF PRICE
THE VALUE OF THE PRODUCT ATTRIBUTES EXPRESSED IN MONETARY TERMS WHICH A CONSUMER PAY OR IS
EXPECTED TO PAY IN EXCHANGE AND ANTICIPATION OF THE EXPECTED OR OFFERED UTILITY The term has considered many factors in setting Jyoti CNC policy. 1. Pricing objective 2. Determining demand. 3. Estimating costs. 4. Analyzing competitors prices and offers. 5. Pricing methods. 6. Selecting final price. Price is the only element in the marketing-mix that product revenue. Jyoti CNC gives some limitations to their marketing persons to give some discounts to their customers according to requirements. It has not adopted any clear pricing policy but it follows the mixture of the following pricing policy: 1. COMPETITION ORIENTED PRICING POLICY Under this policy, all the directors of Jyoti CNC meet together and they fix maximum price level by negotiating with their competitors. Sometimes the company also uses the prestige pricing method because it is believed that the product with higher quality can attract the customer with the higher prices. 2. DEMAND ORIENTED PRICING POLICY Under this policy, the company uses the method of pricing at market. This helps the company to avoid price competition and price war in the market.
79
3. COST ORIENTED PRICING POLICY
Under this policy, the company uses the method of target pricing. It fixes a target return of total cost. It uses break even analysis for deciding cost plus pricing which helps it to determine the level of outputs.
SALES & PROMOTION

ANY PAID FORM OF NON-PERSONAL COMMUNICATION OF IDEAS, GOODS OR SERVICES BY BUSINESS FIRM
IDENTIFIED IN THE ADVERTISING MESSAGE INTEND TO LEA TO SALE IMMEDIATELY OR EVENTUALLY. Advertising is basically used for 1. creating or enhancing goodwill. 2. preparing ground for new product. 3. Creating demand. 4. Facing the competition.
ADVERTISING MEDIUM OF JYOTI CNC. 1. General catalogue 2. Detail catalogue 3. Industrial magazine 4. Website 5. Students 6. Exhibitions (Domestic & Abroad) Jyoti CNC uses above mediums for advertising purpose. The most powerful advertising medium is exhibitions. Jyoti CNC participates in so many industrial exhibitions and it plays important role to attract the customers.
80
JYOTI is doing sales promotion by the Direct Marketing. Direct marketing is the use of consumer-direct (CD) channels to reach and deliver goods and services to customers without using marketing middlemen. These channels include direct mail, catalogs, telemarketing, Web sites, and mobile devices.
Direct marketing is one of the fastest growing avenues for serving customers. Direct marketers seek a measurable response, typically a customer order. This is sometimes called direct-order marketing. Today, many direct marketers use direct marketing to build a long-term relationship with the customer. (Customer relationship marketing).
JYOTI has given dealership also in outside region like north, south and in foreign country also. So sales and services are providing by the respective dealer in every region. Jyoti is comparatively new in CNC market, so jyoti have less sales outside the west region due to less awareness of jyotis CNC machine, but now by the help of dealership jyoti is trying to reach every corner of the country and trying to expand their boundary globally.
81
MARKET SEGMENTATION
A market segment consists of a group of custom who share a similar set of needs and wants. Market segment is group of people who demand for same goods. The company can often better design better design, price, disclose, and deliver the product or service and also can fine-tune make the marketing program and activities to better reflect the market. Jyoti CNC identifies different ways to segment the market and develops the profiles of the resulting market segments. There are two approaches regarding market segmentation of Jyoti CNC. 1. People oriented approach. 2. Product oriented approach. Jyoti CNC uses both methods for market segmentation. They classify their consumer on the basis of place, income, geographical location etc. The branches of Jyoti CNC are located at Ahmadabad, Bangalore, Chennai, Coimbatore, Indore, Kolkata, Mumbai and Prune. Its head office and manufacturing units are in Rajkot that takes all the decisions regarding the companys product. There are three manufacturing units in Rajkot that consumes and demands for specific type of customers of vey fine quality. So Jyoti CNC has segmented the total market on the basis of product application consumer industry wise. Its main office is in Rajkot. The company has various types of segments. They are selling its products in India as well as exporting in many countries.
82
Channel of Distribution
COMPANY
SALES OFFICER
CUSTOMER
83
SERVICE NETWORK
84
MAJOR COMPETITORS
There are many competitors in the market today. we can say that competition is prevailing in each & every industry all around the world. The major competitors of the Jyoti are as under
Anil CNC Technologies. Empower CNC. Tucson
VALUED CUSTOMERS
Jyoti CNC Automation Pvt. Ltd. Have many value customers which are as under. Addg. Steel, kadwani forge ltd is domestic company.
Simence and many more industries are international. Jyoti CNC Automation Pvt. Ltd. Has many more contact in the world which as under.
85
WARRANTY
It is the insurance of the quality. A service and performance. It points out the responsibility of markers repairs, services and maintenance of goods.
Warranties are the promotional devices. It will ensure the consumers.Jyoti is providing one year warranty of its machine.
MEDIA
In this modern time, there is every thing to media. In this time with the help of media your can earn more profit. Each & every company to earn more profit they are taken help of media. But Jyoti not take help of media.
Jyoti does not give any advertisement in news papers magazines or in any way because the jyoti believe that by peoples mouth is the fastest way of marketing. Even though they participate in exhibition such as IMTEX ENGIMACH.
86
87
TECHNOLOGY DEPARTMENT Particular
Introduction Technology center Implementation of SAP
88
INTRODUCTION
The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. - Bill Gates
TECHNOLOGY CENTRE
Like our social status of republic country we are by the people, for the people & with the people. At jyoti we maintain the same culture. As social status we also believe that we are here, by the society, for the society & with the society and understanding our responsibility towards that we framed and started our technology centers.
First of its kind we have established at Chennai, now in Rajkot and the third one we have opted for Pune. For Pune we have procured land and plans are submitted for approval We are providing these tech centre facilities to universities, colleges, polytechnics, ITIs and other institutes. We have framed the training schedules for them.
Tech centers are facilitated with various training programs like programming, imparting the same on machines, preventive maintenance etc. The same is also rendered to the operators of customers. We have equipped
89
these tech centers with simulators and advanced machines for practical purpose.
IMPLEMENTATION OF SAP
Here again, managing the growth aspect-comes into the picture, in fact, it might be difficult to cope up with a significant rise in volume, using the existing IT systems. Considering such a future scenario, they have to foresee all probable bottlenecks that might affect our business operations. After a candid evaluation of all the alternatives available, the management took a decision to in for SAP. Currently , it is implemented and the core team of jyoti is redefining most of the business processes to gear4 sup for the big volume game.
In future, SAP will help them in terms of smooth inventories, practical & efficient production planning, close monitoring of products under any manufacturing process, stringent quality assurance, and above all customer delight
90
91
RESEARCH&DEVLOPMENT DEPARTMENT Particular
Introduction Research limitation Research error
92
Meaning of Research
Research in simple terms, refers to a search for knowledge. It is also known as a scientific and systematic search for information on particular topic or issue. It is also known as the art of scientific investigation. Research methodology Research methodology is the way of systematically solving the research problem. Research Topic: An Empirical Study of Consumers Preference about CNC Machines of Jyoti CNCResearch Objective The main objective of the study is To understand the Consumer Preference for Jyoti CNC To understand the consumer behavior of CNC Industry in Rajkot Research Designs
Research Objective Research
Data Source Research Method Research Technique Type of Questionnaire Type of Questions
Primary data Survey Method Questionnaire Structured Closed ended/ Open ended Questions
93
No of Questions Sample Size Place
10 50 Rajkot
Research limitation
The limitations of the study are as follow: Personal Bias
Individuals may have personal bias towards Company, their policy, working environment, Pricing policy, relations with the owners, past experience, etc.
Sample Size: The last limitation is Sample Size, which is of 50 only; due to which we may not get the proper effective results. Decision Maker
Conclusion is derived by oneself (Decision Maker)

Improper Research Technique
Lacks of advanced scientific techniques for analysis and interpretation.
94
Research Error
Some of the respondents were not giving the proper attention on the questioner and they were also lake of education so language become barrier for them but to minimize the error I explain question in local language.
Some questions are related to each other so some error may occur due to the diversification of the meaning.
To minimize the error we made the questionnaire as simple as possible
Fear of consequences - To minimize the error we ensure them to keep their identity in confidential.
95
CONSUMER PREFRENCE
Consumer Preferences
As with much research on consumers, and indeed social science in general, there is a lot of terminological confusion and sometimes a lack of rigour. This is acknowledged within the academic literature and steps are being taken to rectify this situation. The following definition of key terms is provided in the hope of clarifying the following discussion of the litterateur.
Meaning of consumer preference
This is used primarily to mean an option that has the greatest anticipated Value among a number of options. This is an economic definition and does not tap into wishes or dreams (for e.g. that safe drinking water was free, that there should be world peace) but for all practical purposes is an appropriate definition. Preference and acceptance can in certain circumstances mean the same thing but it is useful to keep the distinction in mind with preference tending to indicate choices among neutral or more valued options with acceptance indicating a willingness to tolerate the status. Consumer preference means consumer prefer any goods by identifying quality ,price or various things consume preference also includes consumer satisfaction and consumer acceptance and consumer concern and awareness definition of all these are as follow.
96
Consumer Satisfaction
Consumer satisfaction and acceptance are often considered in the literature to be closely linked yet these are distinct concepts. Satisfaction is the fulfilmentand gratification of the need for a stated good or service.
Consumer Acceptance
Acceptance describes consumer willingness to receive and/or to tolerate. For example, a customer might accept the occurrence of a certain number of yearly supply interruptions given a certain price. Consumer acceptance and satisfaction are related, as the first is a precursor of the latter. However, despite the fact that satisfaction and acceptance can be thought of as lying one continuum, acceptance does not automatically lead to satisfaction. Weighing needs or preferences against provided product or service attributes results in the balance of satisfaction pointing in a negative or positive direction, depending on whether interests are conflicting or corresponding. This determines the way in which people evaluate companies or utilities performance. Only when a consumers needs for a stated good or service are met, i.e. when the service provided corresponds with their preferences, will they feel satisfied. Customer satisfaction can be enhanced when their needs are met (in terms of both quality and quantity) and accord with their preferences. At the other end of this dimension, where the service provided conflicts with the prevailing needs or preferences, customers may experience feelings of dissatisfaction.
Consumer Concerns
These are expressed anxieties or unease over an object broadly defined (e.g.discoloured tap water or a proposal to change the water pricing structure.
Consumer Expectations
97
The distinction between expectations and preferences is often blurred though the concepts are distinct. Expectation is used in three slightly differing senses in the literature. One is the act of expecting or looking forward a belief about what will happen in the future. Most consumers in Europe expect that clean and safe water will come out of their taps the next time they turn them on. A related but more technical use of expectation is to denote a more formal estimation of the probability of an event occurring. These first two definitions can be distinguished from preference in that preferences refer to some desired state and, as in the above definition, imply that more than one state is possible and that there are some options. Unfortunately expectation is also used more loosely to mean a requirement or demand for something and in this sense is a kind of strong preference. When reading the literature it is important to ascertain which definition is being used.
Consumer Awareness
Consumer awareness is the level of knowledge about, in this case, water which includes the water company, regulatory framework, supply system and service, or the water itself. In most research the adequacy or otherwise of this awareness is anchored against the service provider or regulators perspective on the supply. Where consumer awareness does not equate with this industry perspective this is often termed a consumer misperception. However, it should be noted that there is a distinction between holding factually incorrect knowledge about the supply system (for e.g. that the water comes from a river when it comes from an aquifer) and differing perspectives on, say, the safety of the supply. In the latter example assessments of safety are judgments made under uncertainty about the future and thus have a legitimately contestable truth status. What is acceptably safe is a matter of judgment (potentially based on good science but a judgment under uncertainty nonetheless) and may or may not be a misperception
98
99
DATA INTERPRETATION ANALYSIS
The interpretations are listed here along with tables and charts in the following sequence.
Analysis about respondents preference to different brand and company. Overall analysis. Analysis about customer satisfaction level.
Note:
The questionnaire is divided in to 10 questions and Some questions are applicable to more than one criterion. In this survey I take sample of 50 companies which use CNC/VMC machine for production process. To know about consumer preference I used questionnaire and it cover various questions and analysis of these question are as follow.
1. Which brand of CNC/ VMC machine do you use?
Jyoti Mac Power Electronica Makind BFW Haas LMW Mazak Other
24 4 4 0 0 4 1 0 13
25 20 15 10 5 0
Series1
Findings:
In my survey I had taken 50 companies as sample and found that out of that 50 companiesJyoti CNC was preferred by 24 companies. It suggest that Jyoti CNC has 48 % of Market share. and other companies ace designer is stand second in other companies ,in my survey I found that Ace designer and
Mac power are major competitor of jyoticnc automation pvt.ltd in current scenario.
2. Why do you select Jyoti?

Total no.of Respondent Price Production Ease of maintain Local manufacture 24 3 5 4 4
Service
8 7 6 5 4 3 2 1 0
Series1
Findings:
In my survey of 50 companies Jyoti was preferred by 24 companies from that 8compnies preferred because of a service 5 companies preferred because of production capacity 4companies preferred because of ease of maintain 4 companies preferred because Jyoti is local manufacturer and 3 company preferred because of price. 3. How do you select a brand?
Total No.of respondent Through advertisement Through reference
50 4 13
Personal Experience All of above
26 7
30 25 20 15 10 5 0 Series1
Findings:
In my survey of 50 companies in answer of these question of factor affecting for purchase of machine tools, 26 companies take decision regarding Purchase of CNC machine through personal experience, 13 companies give preference to reference ,and 7 people purchase through all these three things and 4 companies take decision through advertise. 4. How do you select Product / Company?
NO. of respondent Price 50 3
Feature Quality All of above
2 24 21
25 20 15 10 5 0 Series1
Findings:
In my survey of 50 companies, 24 companies consider quality of machine to select the brand, 21 companies consider all these 3 factors Price, quality and feature of machine and 3 companies consider price and 2 companies consider feature of machine. 5. You select product because?
No .of Respondent Competitor has that product Market needs 50 6 5
Better production Cheaper rate
33 5
35 30 25 20 15 10 5 0 Your competitor use same product Market needs Better Production Cheaper Rate Series1
Findings:
In my survey of 50 companies out of that 29 companies use CNC and VMC machine for better production. 9 companies consider these entire four factor (your competitor use the product, market needs, better production and cheaper rate) 5 companies consider factor of cheaper rate. Companies consider factor of market needs and3 companies consider factor of competition. 6.Have you change your machine of Jyoti CNC and Switch over to another Brand?
No. of respondent Yes No
50 1 49
50 45 40 35 30 25 20 15 10 5 0 Yes No
Series1
Findings: In my survey of 50 companies only one company change CNC machine of Jyoti CNC and move to another brand rest of them are move to another brand they consider factor of quality the owner of that company believed that HAAS is better than the others.
7. Have you change your machine of another brand and switch over to Jyoti CNC?
Total no of Respondent Yes 50 0
No
50
50 45 40 35 30 25 20 15 10 5 0 yes No
Series1
Findings:
In my survey of 50 companies no one changed their brand and switch over to JYOTI CNC Automation pvt.Ltd In this survey I can conclude that switch over ratio of change in machine is very low so I can say that the rate of switch over is very low. 8. Have you face any problem in JYOTI machines regarding mechanically or electronically?
Total no of respondent
24
Mechanically Electronically Both No complaints
5 2 1 16
16 14 12 10 8 6 4 2 0 Mechanically Elecrecly Both No Series1
Findings:
In my survey of 50 companies I found 24 companies which prefer Jyoti CNC out of that 24 companies 16 companies have not face any problem of Jyoti CNC .5 companies face mechanical problem. 2compnies face electronically problem .1 company face both problems. Mechanical problem include spindle problem and electronically minor problem.
9. Please give rank to after sales service provided by Jyoti.

Total no .of Respondent Excellent v.good Good Satis factory Acceptable 24 7 10 4 1 2
10 9 8 7 6 5 4 3 2 1 0
Series1
Findings:
In my survey of 50 company out of that 24 company prefer JYOTI CNC. The rank regarding satisfaction of user of JYOTI CNC. 10 companies give v.good rank .7 give excellent 4 give good .and 1 give level of satisfaction 2 give rank of acceptable 10. Average hours worked per week:
Minimum Maximum
10 65 38
Sole occupation turners:
minimum maximum
TESTING OF HYPOTHESIS
Meaning of hypothesis
A hypothesis is a statement about population parameter. Hypothesis testing/significance. Testing is procedure that helps us to decide whether the
hypnotized population parameter value is accepted or rejected by making use of the information obtained from the sample. Null hypothesis: A statistical hypothesis which is stated for the purpose of possible acceptance is called null hypothesis. It is usually denoted by H0, the null hypothesis may be expressed symbolically. Null hypothesis is the hypothesis which is tested for possible rejection under the assumption that it is true. Alternative hypothesis: Any hypothesis which is complementary to null hypothesis. There are many chances that the calculated value is less or equal or more then null hypothesis.
CHI SQUARE TEST Which brand of cnc/vmc machine do you use?
Null hypothesis (Ho): Alternative hypothesis(Ha):
All brand are equally popular Jyoti is more popular.
Total investment instrument covered under the survey Equally population mean Expected frequency(E = N * probability)
6 1/6 =20(50*1/6)
Investment instrument
Actual no
Expected Frequency
O-E
(O-E)2/E
Jyoti Mac Power Electronica Haas LMW Other Total Degree of freedom = 6-1 = 5 Level of significance = 1% Critical value = 15.0863 X2 cal > X2 critical Therefore, Ho is rejected
24 4 4 4 1 13 50
8.33 8.33 8.33 8.33 8.33 8.33 50
15.67 -4.33 -4.33 -4.33 -7.33 4.67
29.48 2.25 2.25 2.25 6.45 2.62 45.30
Conclusion: Jyoti is most popular
Z-Test How do you select brand?

In this question out of 50 respondent 26 respondents refers to personal expereince for select a brand .
Null hypothesis (Ho): Alternative hypothesis(Ha):
All Factors are preferred equally. Personal experience is most preferable
Here, P=0.5 P^=26/50 =0.52, There for q^= 1-p^= 1-0.52=0.48
p^ - p /n
0.52-0.50
=4.oo64 Level of significance is 1% Calculate value of Z=4.0064 Critical value of z=2.326 Calculate value> critical value. Therefore, Ho is rejected
Conclusion: personal experience is more preferable.
Research Findings
The overall findings of the research are given below: It is seen that market share of industry. In this survey main rivals of Jyoti Jyoti cnc is 48% machine tools
cnc are ACE-DESIGNER,
MACPOWER,HASS also have a good market share in industry area of RAJKOT.

It is seen that consumer of cnc industries give more preference to quality when they made purchase decision.
Customers of Jyoticnc prefe jyoticnc for its excellent service JYOTICNC provide 24 hr round the clock service to its customer JYOTICNC.
It is seen that mechanical problem in machine of JYOTI majority customer complain about spindle problem in machine of JYOTICNC, also a minor electronically problem in machine of JYOTICNC.
There is also demand from wire cut industry of Rajkot to produce CNC Wire cut machine because only one Indian company ELECTRONICA is manufacturer of CNC Wire cut it is a new opportunity for JYOTI CNC to manufacture CNC wire cut machine.
SUGGESTION
Consistency of quality must be maintained to survive in the cut-throat competition (by China and Taiwan) prevalent in the machine tools market
Company should ensure satisfactory after sales service. If necessary, the company should increase the service staff also.
Company should make arrangement for the regular availability of spare parts. Company should develop long term relationship with more than one supplier for its programmed control requirements and it should ask for more Company should also produce their own controller. Company should also produce CNC wire cut machines because local customer demands that.
CONCLUSION
Jyoti CNC AUTOMATION PVT.LTD. RAJKOT (SAURASTRA) is an Indias one of the best CNC manufacturer company.
These date show, Jyoti CNC is fastest growing machine tools manufacturing company.Customer survey shows quality of Jyoti CNC is very good. Jyoti CNC provides sales services & it is Indias only one company which provides fast sales services. Jyoti CNC has adopted change as a continuous process and its technocrats are flexible enough to adopt any changes in the manufacturing process in the product with a view to give the real value for money to their customer.
From the analysis I can conclude that Jyoti CNC has 48% market share. major competitors of Jyoti CNC are HAAS, Mac power, ACE Designer Consumers were satisfied with the after sales service provided by Jyoti CNC
BIBLOGRAPHY
Books:
Research methodology-C.R.Kothari pg.no 290,291 Busines statistics-ken black Marketing management-Philip kotlar Pg.no 200
Websites:
1. www.jyoti.co.in/categary 2. www.imtma./index.php?page=production
3. www.techneu.org/fileadmp/files/publication/deliverable
ANNEXURE
QUESTIONNAIRE
1) Which brand of CNC/VMC/ machine do you use? Jyoti Electronica Haas Mac power Makind Mazak LMW BFW Other
IF other than specify ..
2) Why do you select JYOTI? Price Production capacity Ease of maintain Local manufacturer Service
3) How do you select brand? Through advertisement. Through Reference. Personal experience. All of above
4) How do you select product/Company? By price By Features By Quality All of above 5) You select a product because of. Your competitor has that product Market needs Better production Cheaper rate
6) Have you change your machine of JYOTI CNC and switch over to another Brand? Yes If, yes than why? Quality of machine Service Price No
7) Have you change your machine of another brand and switch over to JYOTI CNC? Smt.Sarlaben Vasantbhai Malaviya School of Management 122
Yes
No
If, yes then why? Quality of machine Service Price
8) Have you face any problem in JYOTI machines in following regards: Mechanically Electronically..
9) Please give the rank to after sale service provide by JYOTI: Excellent V. Good Good Satisfactory Acceptable
10) Do you suggest any improvement required in the current product offering by JYOTI?

"A Consumer Prefrence": Jyoti CNC

Caricato da

Informazioni sul documento

Titolo originale

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

"A Consumer Prefrence": Jyoti CNC

Caricato da

Copyright:

Formati disponibili

A Project Report

Smt Sarlaben Vasantbhai malaviya School of Management ,Rajkot.

JYOTI CNC AUTOMATION PVT.LTD.

Smt.Sarlaben Vasantbhai Malaviya School of Management

Place : Rajkot student

Smt.Sarlaben Vasantbhai Malaviya School of Management

Smt.Sarlaben Vasantbhai Malaviya School of Management

Smt.Sarlaben Vasantbhai Malaviya School of Management

NO. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

EXECUTIVE SUMMARY INDUSTRY OVERVIEW COMPANY OVERVIEW

Smt.Sarlaben Vasantbhai Malaviya School of Management

Smt.Sarlaben Vasantbhai Malaviya School of Management

Smt.Sarlaben Vasantbhai Malaviya School of Management

Smt.Sarlaben Vasantbhai Malaviya School of Management

INDUSTRY OVERVIEW Topics

Smt.Sarlaben Vasantbhai Malaviya School of Management

Smt.Sarlaben Vasantbhai Malaviya School of Management

VISION OF THE INDUSTRY

Smt.Sarlaben Vasantbhai Malaviya School of Management

INDIAN MANUFACTURING AND ITS POTENTIAL

Smt.Sarlaben Vasantbhai Malaviya School of Management

MAJOR SAGMENT OF INDIAN MACHINE TOOL EXPORT

Smt.Sarlaben Vasantbhai Malaviya School of Management

CNC TECHNOLOGY : PRESENT, FUTURE & CHALLENGES AHEAD:

HAAS Machine Tools DMG

MAKINO MAZAK HART FORD FUJI DAHLLI MURATA TOYADA MITSUSHIKI

Smt.Sarlaben Vasantbhai Malaviya School of Management

Introduction History of jyoti Mission

Smt.Sarlaben Vasantbhai Malaviya School of Management

Smt.Sarlaben Vasantbhai Malaviya School of Management

Prospering life Prospering Technology.

Smt.Sarlaben Vasantbhai Malaviya School of Management

Dedicated to the development of technology through scientific excellence and innovations.

Contributing enormously in economic development of the country.

Smt.Sarlaben Vasantbhai Malaviya School of Management

Increase the production by 100% during the financial year 2008-09.

Deliver the machines as per commitments.

Smt.Sarlaben Vasantbhai Malaviya School of Management

Strengthen the minimum break

supply chain up instances.

Smt.Sarlaben Vasantbhai Malaviya School of Management

scope of Enhancement Betterment Innovation

Smt.Sarlaben Vasantbhai Malaviya School of Management

Smt.Sarlaben Vasantbhai Malaviya School of Management

Smt.Sarlaben Vasantbhai Malaviya School of Management

Smt.Sarlaben Vasantbhai Malaviya School of Management

Massage from CEO

Smt.Sarlaben Vasantbhai Malaviya School of Management

Smt.Sarlaben Vasantbhai Malaviya School of Management

Smt.Sarlaben Vasantbhai Malaviya School of Management

Smt.Sarlaben Vasantbhai Malaviya School of Management

Smt.Sarlaben Vasantbhai Malaviya School of Management

Smt.Sarlaben Vasantbhai Malaviya School of Management

Smt.Sarlaben Vasantbhai Malaviya School of Management

AWARDS DELIVERED TO JYOTI

Meaningful Technological Innovation Award at Engimach08 held at Ahmedabad.

CII "BEST ENTREPRENEURSHIP AWARD" for year 2004-05

Smt.Sarlaben Vasantbhai Malaviya School of Management

FIE award for Engineering Excellence in the IMTEX' 2004 "SECT".

Award for the Best Innovative Technology Display in ENGIMACH 2002.

Smt.Sarlaben Vasantbhai Malaviya School of Management

Smt.Sarlaben Vasantbhai Malaviya School of Management

Erratic supply chain management Lack of huge finance