World Magazine Trends 2010

WORLD MAGAZINE TRENDS
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2010 International Federation of the Periodical Press (FIPP). All rights reserved. First edition published in 1994 Fifteenth edition published in 2010 ISBN-10: 1-872274-54-4 ISBN-13: 978-1-872274-54-6 Editors: Amy Duffin, Rachel Nacer. Researchers: Natalie Butcher, Christine Scott. Designer: Ian Crawford Printers: Emirates Printing Press L.L.C. Paper suppliers: Sappi
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Data is provided by contributors (contact data given in Appendix), ZenithOptimedia, London, and gathered from other sources. Every effort has been made in the preparation of this book to ensure accuracy of the contents, but FIPP, the publishers and copyright owners cannot accept liability in respect of errors or omissions. Readers will appreciate that the data is only as up-to-date as printing schedules and contributors will allow and is subject to change. For further information regarding the contents of the publication please contact: Natalie Butcher at: natalie@fipp.com
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contents
EXECUTIVE SUMMARY ...................................... 07
INTERNATIONAL SUMMARIES
Number of magazine titles.................................. 10 Number of copies sold ........................................... 10 Average issue readership...................................... 11 Revenue from advertising/copy sales......... 12 Sales distribution breakdown ........................... 13 Adspend by country ................................................. 14 Share of adspend by country ............................ 15
REGIONAL SUMMARIES
Africa/Middle East ...................................................... 18 Asia Pacific........................................................................ 23 Europe ................................................................................. 31 North America............................................................... 52 South America............................................................... 59
COUNTRY REPORTS
Argentina .......................................................66 Australia..........................................................70 Austria ..............................................................74 Belgium ...........................................................79 Brazil..................................................................82 Canada ............................................................87 Chile ...................................................................94 China.................................................................97 Taiwan, China ..........................................101 Colombia.....................................................105 Czech Republic ........................................109 Denmark......................................................116 Ecuador ........................................................118 Finland ..........................................................121 France ............................................................128 Germany ......................................................135 Greece............................................................143 Hungary .......................................................146 Ireland ...........................................................152 Italy .................................................................157 Japan .............................................................160 Mexico ...........................................................163 The Netherlands .....................................167 Norway .........................................................172 Poland ...........................................................175 Romania ......................................................181 Russia.............................................................186 Slovenia........................................................191 South Africa ...............................................194 South Korea ...............................................199 Spain ..............................................................204 Sweden .........................................................208 Switzerland ................................................212 Thailand.......................................................215 Ukraine .........................................................219 United Arab Emirates ..........................222 United Kingdom .....................................228 United States of America ..................236 Venezuela....................................................243 Vietnam........................................................246
QUICK REFERENCE
Tax on print by country ....................................... 252 Ownership regulations by country ............ 253 Contributors................................................................. 254 FIPP member associations ................................ 256 Useful contacts .......................................................... 259 IFABC members ......................................................... 263 Glossary / methodology ..................................... 264 FIPP publications...................................................... 265
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executive summary
IPP World Magazine Trends offers a comprehensive overview of magazine trends throughout the world. Based on research by ZenithOptimedia and contributions from FIPP members (national magazine associations and publishers) worldwide, it contains both detailed information on all aspects of the magazine industry at a country level, and also international and regional summaries that highlight the major trends and developments. This has been a very difficult period for the media industry in general, with the financial crisis beginning to affect advertising markets from the end of 2008. 2009 turned out to be a worse year than expected, with advertising forecasts having to be revised downwards during the course of the year. Nonetheless, from the end of 2009 there were signs of recovery in the media industry and it does appear that the worst effects of the economic downturn are behind us. The state of the global economy has touched the developed markets (North America, Western Europe and Japan) particularly badly. Advertising industries in these regions started to decline earlier and are expected to recover more slowly than in developing regions. Even so, the global economic problems have had a greater impact on the advertising industries in developing areas than initially expected, with falls in advertising expenditure expected for 2009 in most developing regions, with the exception of South America. The magazine market has had a particularly difficult time and is losing share of the advertising market, to a greater or lesser degree, in every single region. The impact of this can be seen by reports in many countries of magazine closures, a declining number of magazine titles and publishers having to cut costs and restructure their businesses. Of course, there are considerable variations from country to country and these details are provided in the country section of the report. Magazine publishers are faced not only with problems caused by the economic downturn but also from the rise of online advertising. The internet overtook magazines in terms of advertising market share in Asia Pacific in 2006 and is expected to have overtaken magazines in Western Europe and North America in 2009. While in other regions online is less developed, it is continuing to expand and will represent more of a challenge in years to come. In response, magazine publishers are seeking to turn these new types of media into opportunities rather than threats by developing online and mobile activities of their own. If successful, online
and mobile platforms could provide new ways to reach and strengthen relationships with readers and also enable publishers to provide new advertising solutions for clients.
North america
The magazine industry has suffered badly from the recession with ZenithOptimedia predicting four consecutive years of declining advertising revenue between 2008 and 2011. In the USA, which is the worst affected country, magazine closures have exceeded launches in both 2008 and 2009, with a number of major magazines closing in 2009 and many publishers forced to make cutbacks.
europe
There was previously a divergence between the slow development of the mature markets of Western Europe and the rapid expansion of the developing Central and Eastern European countries. The economic recession has hit magazine publishers across the continent with a drop in advertising revenues in 2009 and a recovery not forecast (and then only a modest one) until 2011.
Methodology Gathering complete and accurate information about magazines in 40 countries is a challenging task. FIPP receives, where available completed questionnaires from its national magazine association members and selected individual publishing company members and research organisations. In addition to this, we incorporate advertising data provided by ZenithOptimedia. Despite our best efforts, much of the data requested simply doesnt exist, particularly in developing countries where the magazine industry is relatively new. Or it is collected in ways that make it impossible to fit the data specifications we request. In addition, in some countries the absence of audited circulation data means that the claimed circulation figures for individual titles may be unreliable and misleading. Nevertheless, each year we are making progress in improving the database and in getting narrative explanations of the trends in each country.
asia Pacific
There are sharp variations within this region, most notably between its two largest economies, Japan and China. Overall, in 2009 the global economic crisis had an impact across the region, with the magazine industry suffering accordingly. It has in fact lost advertising at a faster rate than the overall market and thus its share of adspend, already low compared to North America and Europe, has fallen further.
south america
Overall, the region has escaped the worst effects of the global economic crisis, which has slowed down the rate of growth for the advertising and media industries rather than reversing it. The state of the magazine industry is nonetheless mixed, with growth in terms of advertising, circulation and the number of magazine titles in some countries but declining fortunes in others.
africa/middle east
The global economic downturn has had a greater effect on the countries in this region than previously expected, with a decline in total advertising revenues in 2009. However a recovery is expected from 2010. Only the larger advertising markets in this region provide reliable information on the magazine industry and these figures show that it is generally losing share of total advertising spend.
fipp World Magazine Trends 2009/2010
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international
NUMBER OF MAGAZINE TITLES...................................................................................................10 NUMBER OF COPIES SOLD .............................................................................................................10 AVERAGE ISSUE READERSHIP: ADULTS/MEN/WOMEN ...............................................11 REVENUE FROM ADVERTISING AND COPY SALES .........................................................12 SALES DISTRIBUTION BREAKDOWN: CONSUMER...........................................................13 ADSPEND BY COUNTRY ....................................................................................................................14 SHARE OF ADSPEND BY COUNTRY ..........................................................................................15
international
NUMBER OF MAGAZINE TITLES 2008
Consumer
argenTina ausTralia ausTria BelgiuM Brazil Canada Chile China TaiWan, China ColoMBia CzeCh repuBliC denMark eCuador finland franCe gerMany greeCe hungary ireland iTaly Japan MexiCo The neTherlands norWay poland roMania russia slovenia souTh afriCa souTh korea spain sWeden sWiTzerland Thailand uae ukraine uniTed kingdoM usa venezuela vieTnaM 1,312 1,200 62 342 3,915 1,282 330 1,305 131 2,822 132 155 4,092 3,831 3,613 1,595 238 73 1,840 197 20,433 218 2,145 445 438 3,391 7,383 -
TOTAL NUMBER OF COPIES SOLD M 2008

B2B
139 146 2,850 300 786 998 24 640 331 11* 1,400 68 1,700 700 174 985 4,894 3,500 * estimate
Consumer
argenTina ausTralia ausTria BelgiuM Brazil Canada Chile China TaiWan, China ColoMBia CzeCh repuBliC denMark eCuador finland franCe gerMany greeCe hungary ireland iTaly Japan MexiCo The neTherlands norWay poland roMania russia slovenia souTh afriCa souTh korea spain sWeden sWiTzerland Thailand uae ukraine uniTed kingdoM usa venezuela vieTnaM 102.2 722 410 665 22,102 692.0 92 1,945 77.7 200-250 24.4 3.7 628 775.4 85 102.9 627.2 363.9 1.2 368.4 -
B2B
3.7 101 0.0 19.7 90 500 525 300 21.4 1.9 -
10
international
average issue readership (2008)
Men
argenTina ausTralia ausTria BelgiuM Brazil Canada Chile China TaiWan, China ColoMBia CzeCh repuBliC denMark eCuador finland franCe gerMany greeCe hungary ireland iTaly Japan MexiCo The neTherlands norWay poland roMania russia slovenia souTh afriCa souTh korea spain sWeden sWiTzerland Thailand uae ukraine uniTed kingdoM uniTed sTaTes of aMeriCa venezuela vieTnaM 76 43 48 3 39 73 92 75 89 37 48 44 68 47 37 46 39 48 87 67 46 10
WoMen
77 45 54 4 48 85 94 84 93 38 52 55 79 46 62 53 45 52 89 81 53 70
all
80 83 3 45 80 93 79 90 76 95 98 74 45 93 48 45 93 88 75 100 -
11
international
revenue froM advertising/Copy sales etC (%)
ConsuMer
Print Advertising Online Advertising Exhibitions/ Events Copy Sales Print Advertising
B2B
Online Advertising Exhibitions/ Events Copy Sales
argenTina ausTralia ausTria BelgiuM Brazil Canada Chile China TaiWan, China ColoMBia CzeCh repuBliC denMark eCuador finland franCe gerMany greeCe hungary ireland iTaly Japan MexiCo The neTherlands norWay poland roMania russia slovenia souTh afriCa souTh korea spain sWeden sWiTzerland Thailand uae ukraine uniTed kingdoM usa venezuela vieTnaM
* estimate
41 65 73 70 55 30 45 33 25 0 58-65 61 43 27 59 60
5 1* 13 9 0 1-2 4 1 5
5 0 4-5 2 3
59 35 27 20 45 70 42 67 0 30-40 33 56 72 41 32
65 84 12 73 42 43 0 20-50 27 -
3 1 12 5 0 0-1 1 -
8 5 7 29 0 3-10 -
24 6 78 27 37 23 0 50-80 72 -
12
international
sales distriBution BreakdoWn (%)
suBsCription
argenTina ausTralia ausTria BelgiuM Brazil Canada Chile China TaiWan, China ColoMBia CzeCh repuBliC denMark eCuador finland franCe gerMany greeCe hungary ireland iTaly Japan MexiCo The neTherlands norWay poland roMania russia slovenia souTh afriCa souTh korea spain sWeden sWiTzerland Thailand uae ukraine uniTed kingdoM uniTed sTaTes of aMeriCa venezuela vieTnaM 6 10 43 88 85 75 14 30 35 39 25 61 30 2 8 13 46 8 90 15 88 -
retail
94 90 57 12 15 15 86 70 65 34 75 18 70 80 89 75 43 89 10 85 12 -
free
10 1 12 21 18 3 13 11 3 -
13
international
adspend By Country ($usM)
2001
argenTina ausTralia ausTria BelgiuM Brazil Canada Chile China TaiWan, China ColoMBia CzeCh repuBliC denMark eCuador finland franCe gerMany greeCe hungary ireland iTaly Japan MexiCo The neTherlands norWay poland roMania russia slovenia souTh afriCa souTh korea spain sWeden sWiTzerland Thailand uae uk ukraine uniTed sTaTes of aMeriCa venezuela vieTnaM
Source: ZenithOptimedia. * projected figures
2002
25 662 631 394 314 523 26 219 260 63 379 123 11 262 3,269 6,078 796 226 35 1,596 3,919 329 1,296 284 519 12 260 50 174 296 864 323 633 106 57 2,965 14 20,903 8 -
2003
44 690 624 397 348 572 25 351 299 65 406 121 14 261 3,152 5,795 903 255 50 1,612 3,904 346 1,171 313 595 14 350 60 182 271 880 318 606 133 76 2,901 29 21,712 5 -
2004
62 751 630 413 400 606 24 293 203 76 453 128 18 271 3,133 5,710 1,059 279 47 1,620 3,841 339 1,126 342 722 26 470 72 195 248 973 330 708 178 104 3,010 50 22,757 6 27
2005
82 820 618 411 592 623 25 358 208 112 512 317 20 284 3,086 5,695 1,182 189 59 1,659 4,685 370 1,142 355 346 33 52 259 303 988 343 734 197 157 2,978 76 23,902 6 21
2006
82 834 641 420 693 639 26 347 202 127 572 354 20 293 3,073 5,871 1,297 208 59 1,759 4,622 437 1,171 370 355 44 57 302 328 950 368 746 197 187 2,879 102 24,804 8 24
2007
99 867 685 440 853 673 30 381 203 138 622 361 22 308 2,965 5,934 1,384 211 60 1,802 4,436 491 1,182 115 371 59 63 330 364 1,057 377 805 194 246 2,769 164 25,688 11 27
2008
120 866 745 439 1,002 649 27 446 192 183 640 357 27 296 2,833 5,782 1,510 220 60 1,671 3,945 520 1,107 114 380 59 73 350 356 904 383 793 192 296 2,495 218 23,633 16 36
2009
137 706 638 390 963 539 25 424 144 164 532 317 26 236 2,249 4,731 1,237 196 54 1,265 3,012 459 897 93 330 38 64 277 307 651 293 714 172 118 2,109 93 18,568 16 34
2010*
154 676 647 377 1,011 549 24 433 108 155 500 311 27 217 2,249 4,432 1,114 197 54 1,226 2,693 496 841 89 301 39 52 427 338 630 280 714 174 124 2,112 105 16,486 18 38
2011*
151 689 662 381 1,062 558 24 450 99 157 524 311 27 215 2,289 4,524 1,059 199 59 1,252 2,649 585 833 88 292 47 57 478 439 638 311 728 178 163 2,144 120 15,592 19 47
271 647 641 377 415 507 26 171 224 66 364 136 8 269 3,451 6,495 704 209 25 1,743 4,044 409 1,354 283 520 11 160 53 155 265 908 366 680 91 42 3,135 21,540 11 -
14
international
share of adspend By Country (%)
2001
argenTina ausTralia ausTria BelgiuM Brazil Canada Chile China TaiWan, China ColoMBia CzeCh repuBliC denMark eCuador finland franCe gerMany greeCe hungary ireland iTaly Japan MexiCo The neTherlands norWay poland roMania russia slovenia souTh afriCa souTh korea spain sWeden sWiTzerland Thailand uae ukraine uniTed kingdoM uniTed sTaTes of aMeriCa venezuela vieTnaM
2002
5.0 10.3 23.1 13.9 9.5 7.8 4.2 3.0 12.6 6.2 20.0 6.0 2.9 17.0 25.8 24.7 30.8 12.2 2.3 14.5 9.6 9.6 24.5 12.0 12.5 9.6 11.8 15.0 12.5 4.2 11.1 13.4 17.9 5.4 15.1 8.4 15.8 14.0 1.2 -
2003
5.3 9.8 22.2 12.6 9.5 8.0 3.8 3.8 13.2 6.8 19.8 6.0 3.2 16.5 24.3 24.8 32.9 11.8 2.9 14.1 9.6 10.9 23.2 11.5 12.9 9.1 12.1 16.3 11.5 3.9 11.0 13.2 18.2 5.8 13.4 11.0 15.0 14.3 0.8 -
2004
6.2 9.5 21.2 12.1 8.6 8.0 3.4 2.8 10.9 7.4 20.0 5.9 3.8 16.1 23.0 24.1 35.3 10.8 2.3 13.3 9.1 10.1 22.4 11.1 14.0 11.6 12.0 15.7 10.5 3.5 11.0 13.0 23.7 6.8 13.4 14.5 14.2 14.1 0.9 10.1
2005
6.4 9.7 19.8 11.5 9.1 7.8 3.3 2.9 12.6 4.4 20.1 13.8 3.4 16.3 22.3 23.0 36.6 20.9 2.7 13.3 10.2 10.0 22.3 9.6 15.8 10.7 10.2 11.2 4.2 10.2 12.4 23.0 7.1 16.1 14.9 13.7 14.4 0.9 8.4
2006
5.3 9.4 19.4 9.9 8.9 7.4 3.2 2.4 12.4 4.4 19.5 13.2 2.8 16.2 21.2 22.2 37.1 21.3 2.4 13.9 10.0 10.3 21.9 9.0 14.5 10.5 10.4 10.2 4.2 9.1 11.8 21.3 6.8 15.1 14.4 13.0 14.3 0.9 7.1
2007
5.5 8.8 18.9 9.7 8.8 7.4 3.2 2.3 12.8 4.2 20.1 12.7 2.8 16.0 19.9 21.5 35.1 19.9 2.2 13.8 9.5 9.8 21.0 4.5 12.7 9.8 9.5 8.9 4.3 9.2 11.2 20.8 6.5 16.7 16.5 11.8 14.5 1.3 6.8
2008
5.6 8.5 19.4 9.5 8.7 6.8 2.8 2.4 12.5 4.8 18.5 12.9 3.0 14.3 19.0 21.0 39.5 18.5 2.2 13.2 8.8 9.6 20.1 4.5 11.8 7.5 9.4 8.7 4.4 8.8 10.9 19.8 6.6 13.9 20.8 10.9 13.9 1.4 7.9
2009
5.7 7.4 17.3 8.8 8.1 6.1 2.5 2.1 11.0 4.2 17.1 12.7 2.7 13.8 16.5 18.8 38.4 17.8 2.4 11.5 7.3 9.0 18.8 3.8 10.9 7.0 7.5 7.6 4.2 7.8 9.9 19.2 6.3 11.4 19.7 10.6 12.5 1.3 6.6
2010*
5.8 7.2 17.2 8.6 7.8 6.1 2.3 2.0 9.3 3.9 16.6 12.3 2.6 13.6 16.1 18.2 38.9 17.3 2.4 11.1 6.8 8.9 18.2 4.0 9.9 6.7 5.8 7.8 4.1 7.5 9.6 18.8 6.2 11.0 19.9 10.9 11.6 1.3 6.2
2011*
5.5 7.2 17.1 8.5 7.6 6.0 2.3 1.9 8.6 3.9 16.5 12.0 2.6 13.2 15.7 18.0 38.9 16.7 2.4 11.0 6.7 9.2 18.0 4.0 8.9 6.3 5.8 7.6 4.3 7.3 9.8 18.4 6.1 12.4 19.5 10.8 10.9 1.3 6.4
10.6 10.3 22.9 14.6 10.5 7.7 4.5 2.8 10.9 6.1 18.9 6.3 2.9 17.2 26.6 24.0 30.4 13.5 1.9 15.3 9.3 11.5 24.9 12.4 13.1 9.3 12.0 17.8 13.3 4.3 11.6 14.6 17.6 5.2 17.2 16.7 14.6 1.3 -
15
regional
AFRICA/MIDDLE EAST ........................................................................................................................18 ASIA PACIFIC .............................................................................................................................................23 EUROPE ........................................................................................................................................................31 NORTH AMERICA ...................................................................................................................................52 SOUTH AMERICA ...................................................................................................................................59
AFRICA / MIDDLE EAST

Countries included SOUTH AFRICA UNITED ARAB EMIRATES
COMMENTARY
The leading advertising markets in these regions experienced growth in 2008 but are expected to have suffered declines in total advertising expenditure for 2009 as the global economic downturn had a greater effect on these countries than previously expected. ZenithOptimedias combined figures for Africa and the Middle East (also including rest of world countries) show an increase in advertising revenues of 22.4 per cent in 2008 but predict a fall of 11.4 per cent for 2009. A recovery is expected in 2010 and 2011 with increases of 14.6 per cent and 10.5 per cent respectively. This overall trend is reflected at a country level for the major advertising markets. The dominant African market, South Africa, experienced an increase in advertising spend of 8.9 per cent in 2008 but a decline of 9.6 per cent for 2009. The leading Middle Eastern market, the Pan Arab States, recorded an increase in 2008 of 22.9 per cent preceding a fall of 16 per cent in 2009. The same pattern of an increase in advertising revenue in 2008 followed by a decline in 2009 is also found in the other main Middle Eastern markets of the United Arab Emirates (-51.3 per cent in 2009), Saudi Arabia (-20.3 per cent in 2009), Israel (a more modest decline of 5.6 per cent in 2009) and Kuwait (-16.2 per cent in 2009). However in two countries, Egypt and the Lebanon, the advertising markets experienced growth in both 2008 and 2009. The advertising markets in most African and Middle Eastern countries are expected to recover from 2010 onwards but generally at lower rates of growth than before the 2009 decline. A notable exception is South Africa, where a major recovery (an increase in ad revenue of 50 per cent) is expected in 2010, boosted in part by hosting the Fifa World Cup. In 2008 the Pan Arab States and South Africa moved into the top 20 advertising markets in the world, at 18th and 19th places respectively. However the region as a whole remains the smallest in the world in terms of advertising expenditure, accounting for 4.1 per cent of the global advertising market in 2008 (including Rest of World countries). under the shadow of Pan-Arab satellite TV. The figures from these countries show that the magazine industry is generally losing share of total advertising spend. In only two markets, Egypt and Bahrain, is there a slight increase in magazine advertising share between 2008 and 2011. All the other countries for whom data is available record a decline in magazine advertising share during this period, including the dominant markets of the Pan Arab States and South Africa. In the Pan-Arab States, magazine advertising share was a relatively small 4.4 per cent in 2008 and is expected to become an even smaller 3.8 per cent by 2011. Magazine advertising spend, with growth of 9.8 per cent in 2008 and an expected decline of 30 per cent in 2009, has been underperforming the overall advertising market and is expected to continue to do so.
Variable accountability
The small size of the advertising markets in these regions means there is a lack of reliable information on magazines. Most markets are not large enough to make media research worthwhile. The best-researched markets are the largest countries in terms of advertising spend: South Africa, the Pan Arab States, the United Arab Emirates, Egypt, Saudi Arabia, Israel and Kuwait. It is also worth noting that in the smallest of these markets, relatively small changes to advertising spend can produce large variations in terms of percentage change from year to year, making the figures appear volatile. The internet provides less competition to magazine publishers than in other parts of the world, with only South Africa and Israel even recording online advertising. In many Middle Eastern countries the dominant media for advertising revenue is newspapers since local TV stations struggle
Home-grown titles
In South Africa, magazines have a larger share of the advertising market, with an 8.7 per cent share in 2008, but this is expected to fall to 7.6 per cent by 2009. The consumer magazine market was bolstered in 2009 by the successful launch of a number of new, home-grown magazines. However the industry will be increasingly challenged by the internet from 2010 as broadband access is due to be greatly expanded. In order to meet this challenge, magazine publishers have been active in developing and improving their websites, launching new digital editions and offering advertisers cross-platform possibilities.
18
FIPP WORLD MAGAZINE TRENDS 2009/2010

MAJOR MAGAZINE TITLES (CONSUMER)
Rank Country Title Publisher Frequency Circulation Average Issue Readership (000s) (%)
AUTOMOTIVE/MOTOR RACING/MOTORCYCLE
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 United Arab Emirates United Arab Emirates South Africa United Arab Emirates United Arab Emirates United Arab Emirates South Africa United Arab Emirates South Africa United Arab Emirates South Africa United Arab Emirates South Africa South Africa United Arab Emirates South Africa South Africa South Africa South Africa United Arab Emirates Saudi Auto Sport Auto Car Middle East Car Weels & Gears Top Gear Speed & Sound Arab Wheels Drive Out / Wegry Wheels Bike SA Evo Middle East Auto Trader Topcar Car Middle East Leisure Wheels Wiel Cars in Action Bakkie & Truck Action Auto Trader Azher Information Technology Barson Publishing Co Ramsay Son & Parker Real Marketing Solutions Strategic Publishing & Media Al Wataniya Group Overdrive Publishing Trace Media Media24 Al Nisr Media Bike Promotions B&H Media The Car Trader Media24 Itp Consumer Publishing Ramsay Son & Parker Ramsay Son & Parker Action Publications Action Publications Autotrader Publishing House Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 6 per year Weekly Monthly Monthly Weekly Monthly Monthly Monthly Monthly Monthly 6 per year Weekly 150,000 91,350 82,000 73,000 52,000 50,000 45,000 38,000 37,000 36,995 32,000 28,000 21,000 21,000 19,000 16,000 11,000 11,000 8,000 6,273 1,022 744 75 233 665 622 125 119 41 3.2 2.4 0.2 0.7 2.1 2 0.4 0.4
CHILDREN'S/COMICS/TEENAGE
1 2 3 4 5 6 7 8 9 10 South Africa United Arab Emirates United Arab Emirates United Arab Emirates South Africa United Arab Emirates South Africa South Africa United Arab Emirates South Africa Hip2B2 Majed Basem Shabab Al Youm National Geographic Kids Shabab 20 Life After School Magazine Seventeen Googy Children's Magazine Saltwater Girl New Media Publishing Abu Dhabi Media Company Saudi Research Publishing Al Arabia Press & Media 8 Ink Media Al Sada Press Earthpig 8 Ink Media Black Ants Publications Media24 7 per year Weekly Monthly Monthly Monthly Monthly Quarterly Monthly Monthly 6 per year 97,000 75,000 72,385 50,000 44,000 42,000 41,000 31,000 30,000 26,000 287 185 0.9 0.6
SPECIAL INTEREST
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 United Arab Emirates South Africa United Arab Emirates South Africa South Africa South Africa United Arab Emirates South Africa South Africa South Africa South Africa South Africa United Arab Emirates United Arab Emirates South Africa United Arab Emirates United Arab Emirates United Arab Emirates United Arab Emirates United Arab Emirates Paris Gallery Magazine Weg / Go Total Sport Kick Off Getaway Landbouweekblad Dubai Al Thaqafiya SA Country Life Wegsleep SoerLife 442 SA Hunter / Jagter Tight Lines PC Magazine Arabia En Vogue Sports Illustrated Weddings By Sporteve Retailme Canvas Layalina - Dubai Edition Parents Saudi Specialized Publishing Media24 Real Marketing Solutions Touchline Media Ramsay, Son & Parker Media24 Al Sada Press, Publishing Caxton Media24 Avusa Media SA Hunter Publishing Tight Lines Altus Publishing Mediamost Publishing Touchline Media Trace Media Concept Media Mixed Media Publishing Al Wataniya Group Saudi Specialized Publishing Monthly Monthly Monthly Fortnightly Monthly Weekly Monthly Monthly Monthly 6 per year Monthly Monthly Monthly Bi-Monthly Monthly Monthly Monthly Bi-Monthly Monthly Monthly 150,000 92,000 55,200 53,000 52,000 42,000 39,400 35,000 34,000 32,000 32,000 30,000 30,000 30,000 29,000 28,600 26,800 20,000 20,000 20,000 223 2,924 540 248 147 95 755 133 337 0.7 9.3 1.7 0.8 0.5 0.3 2.4 0.4 1.1
BUSINESS/FINANCIAL/NEWS
1 2 3 4 5 6 United Arab Emirates United Arab Emirates United Arab Emirates United Arab Emirates South Africa United Arab Emirates Trends Amwal Business & Finance Club Magazine Business Middle East Business in Africa Gulf Business Mediaquest Corp Arab Family Publications Business & Finance Group Golden Press & Publishing BusinessInAfrica Magazine Motivate Publishing Monthly Monthly Monthly Monthly Monthly Monthly 58,000 53,500 50,000 45,000 38,000 33,000
19

Rank Country
7 8 9 10 11 12 13 14 15 16 17 18 19 20 South Africa United Arab Emirates South Africa South Africa South Africa United Arab Emirates United Arab Emirates United Arab Emirates South Africa United Arab Emirates South Africa South Africa South Africa South Africa
Title
Finweek Business Pioneer Financial Mail Newsweek Entrepreneur Al Eqtisadi Arabian Business English Banking & Business Review Sueed Magazine Commerce Personal Finance Your Business Magazine SA Career Focus The Thinker
Publisher
Media24 Snob Publishing Group BDFM Publishers Chaucer Publications Smart Business Solutions Dar Al Khaleej ITP Executive Publishing Sterling Publications Sueed SA Magazine The Media Factory Personal Finance Infocus Publishing Test & Data Services Group Vusizwe Media
Frequency
Weekly Monthly Weekly Monthly Monthly Monthly Weekly Monthly Monthly Monthly Quarterly 6 per year 10 per year Monthly
Circulation
31,000 29,000 27,000 23,000 23,000 23,000 21,634 20,000 19,000 18,663 16,000 12,000 4,000 2,000
Average Issue Readership (000s) (%)

70 231 148 110 246 0.2 0.7 0.5 0.3 0.8
GENERAL INTEREST
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 South Africa South Africa South Africa South Africa South Africa South Africa South Africa South Africa United Arab Emirates South Africa United Arab Emirates United Arab Emirates South Africa United Arab Emirates United Arab Emirates United Arab Emirates United Arab Emirates United Arab Emirates United Arab Emirates United Arab Emirates Huisgenoot You Drum People Bona Taalgenoot Heat Reader's Digest Ahlan - English Edition Lig Infinity Connector People Puzzles Al Manara Caramel Magazine Plaza Magazine Insider Mondanite Star Studio Communicate Media24 Media24 Media24 Caxton Caxton ATKV Uppercase Media Reader's Digest ITP Lifestyle Publishing Tydskriftemaatskappy van die NG Kerk Infinity Connector Publishing Caxton Al Manara Consulting & Media Observer Advertising & Publishing Ppg Middle East Emirates Neon Group Media Circle Advertising & Publishing Abs-Cbn Middle East Media Quest Corporation Weekly Weekly Weekly Weekly Monthly 10 per year Weekly Monthly Weekly 11 per year Monthly Monthly Monthly Monthly Monthly Bi-Monthly Weekly Monthly Monthly Monthly 318,000 189,000 106,000 90,000 85,000 62,000 50,000 44,000 37,306 36,000 35,000 35,000 34,000 33,000 25,000 25,000 20,000 15,000 14,000 12,837 2,085 2,071 2,179 1,369 2,833 532 483 82 481 6.6 6.6 6.9 4.3 9 1.7 1.5 0.3 1.5
HOME INTEREST
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 South Africa United Arab Emirates South Africa South Africa South Africa United Arab Emirates South Africa South Africa United Arab Emirates South Africa South Africa South Africa South Africa United Arab Emirates United Arab Emirates Tuis / Home Sayidaty Dcor SA Garden and Home SA Garden / SA Tuinpaleis Sarie Kos Arabesqe Conde Nast Home & Garden SA Home Owner Property House & Leisure Food & Home Entertaining Plum The Gardener Inside Out Emirates Homes Media24 Saudi Research Publishing Company Caxton Media24 Media24 Arabesque Conde Nast Avusa Media Al Nisr Media Associated Magazines Caxton Plum Food Publications Lonehill Trading Al Nisr Media ITP Consumer Publishing Monthly Quarterly Monthly Monthly Quarterly Quarterly 11 per year 11 per year Monthly Monthly Monthly Quarterly Monthly Monthly Monthly 64,000 60,000 55,000 54,000 50,000 45,000 41,000 39,000 36,635 36,000 34,000 30,000 29,000 26,647 19,000 210 638 254 346 292 209 575 240 0.7 2 0.8 1.1 0.9 0.7 1.8 0.8
20

MEN'S MONTHLIES/WEEKLIES
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 United Arab Emirates South Africa South Africa United Arab Emirates South Africa United Arab Emirates South Africa United Arab Emirates United Arab Emirates United Arab Emirates United Arab Emirates South Africa United Arab Emirates United Arab Emirates United Arab Emirates Arabian Man Men's Health FHM 4Men Popular Mechanics Al Rajul GQ Men's Style Millionnaire Bespoke Charged Middle East Stuff IQ Magazine Esquire Middle East L Official Hommes Azher Information Technology Touchline Media Uppercase Media Al Nisr Publishing Caxton Saudi Research Publishing Compeny Cond Nast Real Marketing Solutions Concept Media Bespoke International The Info & Tech Publishing Avusa Media Emirates Neon Group ITP Consumer Publishing The Info & Tech Publishing Monthly Monthly Monthly Monthly Monthly Monthly 10 per year Monthly Bi-Monthly Bi-Monthly Monthly 6 per year Weekly Monthly Monthly 96,700 71,000 65,000 61,020 46,000 38,408 27,000 26,200 23,000 20,000 20,000 15,000 15,000 15,000 12,500 861 713 172 259 58 2.7 2.3 0.5 0.8 0.2
TV GUIDES
1 2 3 4 5 6 7 8 9 10 United Arab Emirates United Arab Emirates South Africa United Arab Emirates United Arab Emirates United Arab Emirates United Arab Emirates United Arab Emirates United Arab Emirates United Arab Emirates TV & Radio Entertainment Guide Orbit Showtime Guide TV Plus Abu Dhabi Week Entertainment Plus Telelife Magazine Pehla Magazine Explocity Guide Time Out Dubai Grand Cinemas Movie Entertainment Motivate Publishing Panther Media Group Media24 Turrent Middle East Al Nisr Publishing Express Print Express Print Explocity Pvt The Info & Tech Publishing Gulf Film Bi-Monthly Monthly Fortnightly Weekly Weekly Monthly Monthly Monthly Weekly Monthly 43,750 150,000 120,000 82,000 81,389 65,000 65,000 35,000 30,072 30,000 1,721 5.5
WOMEN'S WEEKLIES
1 2 3 4 5 6 7 8 9 10 United Arab Emirates United Arab Emirates United Arab Emirates South Africa United Arab Emirates United Arab Emirates United Arab Emirates South Africa United Arab Emirates United Arab Emirates Zahrat Alkhaleej Sayidaty Laha Move Haya Mbc Sada Magazine Kul Al Usra Vroue Keur Al Maraa Al Yaoum Grazia (Middle East) Abu Dhabi Media Company Saudi Research Publishing Al Wataniya For Advertising Media24 Media Quest Corp. Dar Sada Press Publishing Dar Al Khaleej Caxton Al Arabia Press & Media The Info.& Tech Publishing Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly 198,375 138,907 135,515 123,000 120,000 106,500 104,250 79,000 70,000 16,000 1,765 423 5.6 58 1.3
WOMEN'S MONTHLIES
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 South Africa South Africa United Arab Emirates South Africa South Africa South Africa South Africa South Africa United Arab Emirates United Arab Emirates South Africa South Africa South Africa United Arab Emirates United Arab Emirates United Arab Emirates United Arab Emirates United Arab Emirates United Arab Emirates United Arab Emirates Sarie Rooi Rose Arabian Woman Arabic Cosmopolitan Finesse Glamour True Love Women and Home Sayidaty English Al Jamila Fairlady Ideas / Idees Real Magazine Hia Shahrazad Al Hasnaa - Pan Arab Aquarius Emirates Woman Madame Figaro Arabia Magazine Marie Claire - UAE Media24 Caxton Azher Information Technology Associated Magazines Caxton Cond Nast Media24 Caxton Saudi Research Publishing Saudi Research Publishing Media24 Media24 Thought24 Publishing Saudi Research Publishing Dar Al Sada Al Iktissad Wa Alaamal Al Nisr Media Motivate Publishing Saudi Specialized Publishing Al Wataniya Group Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 130,000 115,000 100,000 97,000 90,000 85,000 83,000 80,000 80,000 79,773 74,000 73,000 63,000 60,000 60,000 29,433 25,912 25,000 20,000 20,000 788 858 984 276 549 2,943 335 927 204 854 2.5 2.7 3.1 0.9 1.7 9.3 1.1 2.9 0.6 2.7
21
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asia PaciFic
countries included
AustrAliA chinA tAiwAn, chinA JApAn south koreA thAilAnd vietnAm
asia pacific
coMMentarY
The effects of the global economic downturn on the advertising market in the asia pacific region have been more shallow and less prolonged than in europe and north america. according to zenithoptimedia, the advertising market in the asia pacific region experienced growth of 2.3 per cent in 2008 before an estimated decline of 3.1 per cent in 2009. a recovery is expected in 2010, with the advertising market forecast to increase by 3.3 per cent with further growth of 6.5 per cent predicted for 2011. in 2008 the region contributed 21.7 per cent of global media advertising spend, a figure expected to rise to 24.6 per cent by 2011. the UK) by 2011. The economy in China is expected to become the second largest in the world by 2010, and supports a growing advertising industry whose expenditure increased by 13.5 per cent in 2008 and by 5.7 per cent in 2009. However, the magazine industry had a difficult year in 2009, with a predicted decline in advertising revenue of 5 per cent for the year, following growth of 17.2 per cent in 2008. This is due to international clients cutting back on costs and the decision of a number of key advertisers to focus on other types of media. The magazine advertising market remains a small part of the overall advertising market, with a 2.4 per cent share in 2008, expected to fall to 1.9 per cent in 2011. Chinese publishers are looking to expand their reach beyond the main cities but are hampered by the poor distribution network. in several markets in the region, magazines have underperformed the overall advertising market. While the australian economy avoided recession, its advertising industry suffered in 2009 with a predicted drop of 6.3 per cent in 2009 in overall ad spend and a fall of 18.5 per cent for the magazine industry.
Slowing down
Japan and China
There are, however, significant variations within the region, notably between its two largest advertising markets, Japan and China. Japan is the second largest advertising market in the world and contributes nearly 43 per cent of the regions ad revenues. However, this proportion is decreasing from year to year as the Japanese economy, including its advertising market, is suffering. The magazine market has been particularly badly affected, with ad revenues falling more sharply than the overall advertising market, recording declines of 11.1 per cent in 2008 and 23.7 per cent in 2009. further falls of 10.6 per cent and 1.7 per cent are expected for 2010 and 2011 respectively. in 2008 China overtook france to become the fifth largest advertising market in the world and is expected to become the fourth largest (overtaking
Magazine share
in the region as a whole, the magazine markets share of total advertising spend is in decline. its share has fallen from 8.2 per cent in 2000 to 6.8 per cent in 2008 and is expected to fall further to 5.0 per cent in 2011. Magazine advertising spend declined by 3.9 per cent in 2008 and is forecast to fall by 19.7 per cent in 2009 and by 4.2 per cent in 2010. a recovery is not expected until 2011, when zenithoptimedia predict a rise of 2.3 per cent. publishers face competition from the internet which is already the thirdlargest advertising medium in the region and is continuing to grow each year.
in a number of other markets, including Thailand, Hong Kong, Taiwan, india and Malaysia, there is a similar picture of an overall decline in ad revenues in 2009 and even sharper falls for the magazine industry. in south Korea, the magazine industry is maintaining its ad share but experienced a difficult year in 2009 with a number of magazine closures. However, for a smaller number of countries including new zealand, the philippines and pakistan, 2009 has seen advertising growth for both magazines and overall advertising, although the growth rates are often modest and in the case of new zealand follow a small decline in 2008. nonetheless, growth in magazine ad spend has been at a slower rate than the overall advertising market with a resulting loss of ad share in these markets as well. singapore, south Korea, pakistan are the only markets in the region where magazine ad share is expected to remain stable (with only marginal variations) by 2011. in all the other markets zenithoptimedia predicts that despite a general recovery in advertising from 2010, magazines will continue to lose advertising share.
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23
asia pacific
Major Magazine titles (consuMer)
Rank Country T itle Publisher Average Issue Readership Frequency Circulation (000s) (%)
Automotive/motor rAcing/motorcycle
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 China China China China China China China China australia australia australia australia australia australia australia australia australia australia Vietnam Vietnam auto Magazine (Qiche zazhi) auto fans (Qiche zhi You) Car and driver (Mingchezhi) Motor Trend (Qiche zu) autocar (donggan Jiaqu) autostyle (zuojia) Top gear (Qiche Ceshi Baogao) China auto pictorial (zhongguo Qiche Huabao) Top gear Just Cars Wheels street Machine Unique Cars australian 4Wd action Motor Just Bikes australasian dirt Bike australian road rider T Xe My Xe and i sng sichuan Machinery ind. fed./Qiche zazhi press society of auto engineers of China/autofan press shanghai Translation/Hachette filipacchi people's daily/Qiche zu press China Translation/seeC Media group sichuan auto repair & parts assoc./Trends Beijing assoc. for science and Technology/oMg China auto Technology info Center/seeC aCp Just Cars aCp aCp aCp express aCp Just Cars aCp Universal Trung Tm nghin Cu Th Trng V lin Hip Hi Khoa Hc and K Thut Vit nam Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 529,000 350,000 308,000 300,000 300,000 300,000 208,000 164,000 80,059 67,016 55,868 55,577 54,377 44,478 35,160 33,692 26,236 21,971 7,000 5,000 15 10 15 18 20 15 20 18 435 223 366 357 238 164 163 21 15
5.4 3.3 6.6 6.4 4.4 3.7 4.6
Business/FinAnciAl/news
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 China China China China China China Japan China China China Japan China Japan China China China China China Taiwan, China Taiwan, China Japan Japan Japan Japan China China Japan Taiwan, China Taiwan, China China Taiwan, China Taiwan, China China China Taiwan, China China China China Taiwan, China Taiwan, China south Window (nan feng Chuang) southern peoples Weekly (nanfang renwu zhoukan) Vista (Kan Tianxia) Business Week China (shangye zhoukan) China news Weekly (zhongguo Xinwen zhoukan) sanlian life Week (sanlian shenghuo zhoukan) nikkei Business new Weekly (Xin zhoukan) finance & accounting (Caiwu yu Kuaiji) oriental outlook (liaowang dongfang zhoukan) diamond stock data Book selected Caijing president CBnWeekly fortune forbes internet Week (Hulianwang zhoukan) Business Circle (shang Jie) Business Weekly next Magazine diamond zai 21, The Courrier Japon Money Japan Harvard Business review (shangye pinglun) Ceo & io (iT Jingli shijie) diamond Money China Times Weekly first Hand report Magazine global enterpreneurs (Huanqiu Qiyejia) Common Wealth Marbo Weekly pKU Business review (Beida shangye pinglun) auto & parts (Qiche yu peijian) global Views Monthly China finance (zhongguo Caizheng) sp (Jisuanji Chanpin yu liutong) China digital TV (zhongguo shuzi dianshi) Win Win Weekly Wealth Magazine guangzhou daily news nanfang daily news ningxia daily newspaper group Business Week China China news san lian Bookstore publishing nikkei Business guangdong publishing/Times net Media China finance press oriental outlook Media/Xinhua news diamond seeC Media group president shanghai Media and entertainment group CCi asia-pacific ltd. Morningside Business publishing science press Business Circle press Cite publishing nextmedia publishing (Taiwan) diamond The 21 Kodansha Kadokawa social sciences academic press China Computerworld publishing & servicing diamond Chinatimes Weekly China literary assoc. Commonwealth Magazine group Marbo Beijing University press shanghai oriental auto Magazine press Commonwealth Magazine group China finance press Tianjin Computer institute Computerworld publishing & servicing Wealth group Wealth group fortnightly 622,000 every 10 days 582,000 35 per year 542,000 Monthly 438,000 Weekly 400,000 Weekly 365,000 Weekly 331,000 fortnightly 310,000 Monthly 290,000 Weekly 280,000 Quarterly 250,000 fortnightly 225,000 Monthly 204,000 Monthly 200,000 18 per year 180,000 Monthly 158,000 Weekly 150,000 Monthly 140,000 Weekly 137,000 Weekly 135,000 Monthly 130,000 130,000 Monthly 130,000 Monthly 130,000 Monthly 125,000 6 per year 120,000 Quarterly 120,000 Weekly 120,000 Weekly 115,000 fortnightly 112,000 fortnightly 110,000 Weekly 100,000 Monthly 95,000 Weekly 95,000 Monthly 92,000 Monthly 90,000 Monthly 90,000 Monthly 80,000 Weekly 80,000 Monthly 80,000 8 8 9 10 8 10 15 6.5 6 10 free free 6.5 20 889 1551 70 10 444 20 333 80 5 6 10 210 218 5 8.8 2.5 1.9
1.2 1.2
24
eZ
asia pacific
Rank Country
41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 Taiwan, China australia China australia australia China australia China China China China australia australia Vietnam Vietnam
T itle
Business next Time iCafe (Tianxia Wangba) afr smart investor Money Magazine Cfo World (shouxi Caiwu guan) Brw China roads (zhongguo gonglu) eepW (dianzi Chanpin shijie) Telecom World (Tongxun shijie) eda (dianzi sheji Yingyong The Monthly new scientist nhp Cu dau Tu Thnh t
Publisher
Time inc Tianjin Computer institute fairfax aCp Computerworld publishing & servicing fairfax Chinese society of road Construction isTiC isTiC isTiC The Monthly reed Business information Hi lin lc Vi ngi Vit nam nc ngoi sun flower Media/Vietnam advertising festival
Frequency Circulation
Monthly Weekly Monthly Monthly Monthly Monthly Weekly 6 per year 6 per year Monthly Monthly Monthly Weekly Weekly 6 per year 80,000 76,697 68,000 65,425 50,078 50,000 42,390 42,000 40000 32000 30000 25,238 22,211 15,000 9,000

35 293 10 163 182 20 162 8 8 10 8 110 261 60 36 0.2 3.8 2.5 3.6 3.8
4.4 11.8
children's/comics/teenAge
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 australia australia australia australia Vietnam Vietnam Vietnam australia australia australia Vietnam australia australia australia Vietnam dolly girlfriend Kzone Total girl Khn Qung nhi ng nhi ng Ci Vui disney adventure disney girl little angel Hoa Hc Tr Mania girl power dmag lng Ci aCp pacific Magazines pacific Magazines pacific Magazines Thnh on Tp H Ch Minh Thnh on Thnh ph H Ch Minh Thnh on Thnh ph H Ch Minh aCp aCp next Media Bo sinh Vin Vit nam next Media next Media smartypantz Trung ng Hi nng dn Vit nam Monthly Monthly Monthly Monthly Weekly Weekly Monthly Monthly Monthly Monthly fortnightly Monthly Monthly Monthly Weekly 125,169 108,119 55,445 55,056 45,000 40,000 35,000 28,548 27,098 25,164 25,000 24,068 23,999 22,689 17,000 340 329 225 200 175 125 85 2.7 3
generAl interest
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 China China China China China China Japan Japan China Japan China Japan australia Japan Japan Japan Japan australia Taiwan, China Taiwan, China Taiwan, China Taiwan, China Taiwan, China Japan China australia Taiwan, China Taiwan, China australia stories (gushi Hui) reader (duzhe) Bosom friend (zhiyin) Chinese national geography (zhongguo guojia dili) ideas (Yi lin) national geographic (Huaxia dili) shukan Bunshun shukan shincho reader's digest(puzhi) shukan gendai Trends Travel (shishang luyou) Bungei shunju readers digest shunkan Taishu shunkan asahi shukan asahi geoino sports graphic number australian geographic My lohas Here plus Taipei Walker 7-Watch Travel Com nikkei entertainment Time out (le) Health smart Tvbs Weekly super Taste rm Williams outback shanghai literature & arts publishing gansu peoples press/duzhe Bosom friend publishing Chinese academy of sciences/Chinese nat. geog. press Changchun literary assoc. Trends Magazines Bungei shunju shinchosha shanghai press & development Co. Kodansha Trends Magazines Bungei shunju readers digest futabasha publishing asahi shimbun publishing Tokum shoten Bungei shunju aCp Wds Corporation Taiwan Tohan Co Kadokawa Media (Taiwan) Wds Corporation Hong shuo Cultural nikkei Business China light industry publishing/seeC Media group readers digest interface interface. r.M. Williams publishing fortnightly Weekly fortnightly Monthly Monthly Monthly Weekly Weekly Monthly Weekly Monthly Monthly Monthly Weekly Weekly Weekly fortnightly Quarterly Monthly Monthly Monthly Monthly Monthly Monthly fortnightly 6 per year Weekly Weekly 6 per year 5,400,000 4,500,000 3,150,000 1,000,000 800,000 580,000 578,000 524,000 500,000 496,000 494,000 444,000 325,028 239,000 215,000 177,000 146,000 140,724 120,000 120,000 120,000 120,000 110,000 103,000 96,000 83,850 80,000 80,000 69,077 3 3 3.9 20 4 20 12 20 910 415 158 145 10 104 160 344 204
2.8 2.9 0.9 0.8 1.2 0.9 1.9 3
eZ
25
asia pacific
Rank Country
30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 Taiwan, China Taiwan, China Taiwan, China australia China australia australia australia australia Vietnam Vietnam Vietnam Vietnam Vietnam Vietnam Vietnam
T itle
To'go az Travel Wasabi diabetic living City Weekend (Chengshi zhoubao) Healthy food guide empire rolling stone limelight Th gii in nh Thanh nin Tun san Th gii Hi nhp Thanh nin Tun san Y Hc ph Thng sc sng Mi Kin Thc ngy nay
Publisher
infomedia az Travel az Travel pacific Magazines China encyclopedia press/ringier Healthy life Media aCp aCp Haymarket Hi in nh Vit nam Bo Thanh nin Trung ng Hi nng dn Vit nam Bo Thanh nin nh Xut Bn Thanh nin Bo nhn o and i sng lin hip Cc Hi Vn Ha ngh Thut Tp H Ch Minh
Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly fortnightly Weekly Weekly Weekly Monthly Monthly 3 per month 65,000 65,000 60,000 50,809 50,000 36,457 24,149 23,050 12,604 12,000 12,000 11,000 10,000 10,000 8,000 7,000

46 197 5 127 161 294 44 48 48 44 40 40 32 28 0.3 3.9 3.5 6.7 12.8 3.5
home interest
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 australia australia Taiwan, China australia Taiwan, China australia Taiwan, China Taiwan, China Taiwan, China australia australia australia australia australia australia Taiwan, China Vietnam Taiwan, China Taiwan, China Vietnam Vietnam Vietnam Vietnam Vietnam Vietnam Better Homes & garden australian House & garden Contemporary design gardening australia My Home australian Home Beautiful sweet Home diY la Vie australian Handyman Your garden real living Burke's Backyard Country style inside out arch Tip Th and gia nh Vo Bp interior dialogue Bp gia nh Kin Trc nh p Mn ngon Vit nam Mn ngon ni Tht Cm nang Mua sm pacific Magazines aCp Monthly news Magazines Cite publishing pacific Magazines in express-sister Taiwan Cite publishing Cite publishing The reader's digest pacific Magazines aCp aCp news Magazines news Magazines Hwaker sun flower / Trung Tm Bo Ch and Hp Tc Truyn Thng Quc T Mj life Mj life Bo Cng Thng - B Cng Thng Hi Kin Trc Vit nam nh Xut Bn lao ng - X Hi Bo nng nghip Vit nam Bo Kinh T Th nh Xut Bn lao ng - X Hi Monthly Monthly 96,000 Monthly Monthly Monthly Monthly Monthly Monthly Monthly Quarterly Monthly Monthly Monthly 6 per year Monthly Monthly Monthly Monthly fortnightly Monthly fortnightly fortnightly fortnightly Monthly 370,000 96,554 94,868 75,000 70,480 68,000 65,000 65,000 64,369 58,824 57,205 55,706 53,900 50,173 45,000 31,000 29,000 25,000 15,000 15,000 7,000 6,500 6,000 4,500 1,737 529 472 136 297 24 161 169 117 388 190 119 42 93 45 45 21 19.5 18 13.5 4.7 5.5 5 0.8 4.2 0.1 2.5 2.9 2 7 3.5 2.4 0.2
men's monthlies/weeklies
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 China China China China China Japan China China China China Japan China Japan Japan Japan China Japan Japan Trends esquire (shishang Xiansheng) fHM Mens fashion (nanren zhuang) rayli leon Trends Mens Health (shishang Jiankang nanshi Ban) Bazaar Men smart Maxim Your life (fengdu) gQ (zhizu) Men's Uno (darenzhi) l'officiel Hommes (shizhuang nashiban) street Jack His life (Tashenghuo) Weekly playboy Cool Trans Mens non no Mangazine (Minpai) Mens Joker Up to Boy Trends Magazines Trends Magazines China light industry publishing/rayli Magazine House Trends Magazines Trends Magazines Takarajimasha China international publishing group/sCMp Magazine China news/Conde nast Culture & art of China China int'l Business and economics press /l'officiel China KK Bestsellers Xinjiang federation of literary and art Circles/seeC Media shueisha Wani Books Co shuensha inc nanfang daily KK Bestsellers Wani Books Co Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Weekly Monthly Monthly Monthly 6 per year 680,000 600,000 536,000 521,000 450,000 450,000 420,000 400,000 378,000 350000 350,000 320,000 296,000 250,000 230,000 200,000 200,000 200,000 20 20 20 20 20 20 20 20 20 20 30
26
eZ
asia pacific
Rank Country
19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 Japan Japan Japan australia Taiwan, China australia australia australia Taiwan, China australia Taiwan, China australia australia australia Vietnam Vietnam Vietnam
T itle
ex Taishu Bidan Mens gold zoo Weekly Bang! alpha Men's Health ralph Men's Uno The picture gQ fHM people australian Men's fitness t Mi Cui Tun Th Thao Vn Ha n ng phong Cch and n ng
Publisher
Monthly Monthly Monthly Weekly Monthly Monthly Monthly Monthly Monthly Weekly Monthly Monthly Weekly 6 per year Weekly Monthly Monthly 200,000 180,000 150,000 112,311 100,000 92,239 75,254 68,061 65,000 64,016 55,000 51,063 47,123 26,844 10,000 3,000 3,000

499 249 365 281 99 162 131 203 179 96 50 15 15 4.4 2.7 4.9 4.1 0.6 2.5 0.7 4 3.8 3.6
futabasha publishers index Communications leed publishing aCp Taiwan Tohan news Magazines pacific Magazines aCp Uno Media Company aCp Cond nast China aCp aCp odysseus publishing Bo nh t Mi - C Mau ph san Bo Th Thao and Vn Ha - Thng Tn X Vit nam nXB Vn Ha Thng Tin
consumer speciAl interest

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 China China China China China China China australia Japan China Japan Japan Japan australia australia China Taiwan, China Taiwan, China China Taiwan, China australia australia Taiwan, China Taiwan, China Taiwan, China australia australia australia australia Taiwan, China Taiwan, China Taiwan, China Japan Japan Japan Japan Vietnam Vietnam Vietnam Vietnam MicroComputer (Weixing Jisuanji) elle deco Computer fans (diannao aihao zhe) Watchs Trends Time (shishang shijan) Trends Home deco (shishang Jiaju) ray-li deco (ruili Jiaju sheji) Betty's Kitchen (Beitai Chufang) supper food ideas nikkei personal Computing pC World (Wei diannao shijie) nikkei pC 21 Car Top newtype recipes+ delicious pC Magazine (geren diannao) pC Home national geographic Better Homes and gardens evergreen Health smart donna Hay famitsu ps2 Biweekly ppaper stuff Club Marine australian gourmet Traveller australian good food Weight Watchers XXl Basketball pC Home advance Common Health asCii. pC Yomiuri pC nikkei network nikkei Win pC lm Bn My Vi Tnh Chip l Tip Th and gia nh Wedding Th Thut My Tnh Ministry of science /Chongqing Yuanwang info Tech shanghai Translation publishing/Hachette filipacchi Medias China ComputerWorld publishing/idg Trends Magazines Trends Magazines China light industry publishing/rayli Magazine House Chinese institute of food science and Technology/ringier news Magazines nikkei Business China ComputerWorld publishing/idg nikkei Business Kotsu Times Kadokawa shoten Knockout Media news Magazines nankai University/seeC Media group Cite publishing Hai Xia publishing seeC Media group TTvc readers digest news Magazines Ching Win publishing pao & paws Cite publishing Club Marine aCp aCp pacific Magazines Cite publishing Commonwealth Magazine group asCii Corp The Yomiuri shimbun nikkei Business nikkei Business Bo Khoa Hc ph Thng Tp Ch Cng ngh Thng Tin - Vin Thng sun flower / lin hip Cc Hi Vn Ha ngh Thut Tp H Ch Minh nh Xut Bn lao ng fortnightly Monthly fortnightly Monthly Monthly Monthly Monthly Monthly 6 per year Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 6 per year 6 per year Monthly fortnightly Monthly 6 per year Monthly Monthly 6 per year Monthly Monthly Monthly Monthly Monthly Monthly Monthly Weekly Weekly Quarterly Weekly 500,000 415,000 400,000 375,000 363,000 305,000 276,000 271,376 269,000 145000 143,000 140,000 138,000 134,251 129,626 126,000 120,000 120,000 100,000 90,000 83,850 82,910 80,000 80,000 80,000 76,354 74,292 73,161 71,811 68,000 66,000 65,000 63,000 63,000 58,000 53,000 26,000 23,000 15,000 15,000 20 5 25 20 20 8 950 12 324 511 10 111 61 20 104 353 16 276 294 157 193 104 92 60 60
3.5 2.4 3.9 0.6 0.3 1.2 4.3 0.1 3.7 4 2.2 1.1
eZ
27
asia pacific
Rank Country T itle Publisher Frequency Circulation Average Issue Readership (000s) (%)
tv guides
1 2 3 4 5 6 7 8 9 10 Japan Japan Japan Japan Japan Japan Japan Japan Japan australia TV guide TV Taro The Television sky perfecTV! guide TV Bros sky perfecTV! TV life TV station TV pia TV Week Tokyo news service Tokyo news service Kadokawa, The Television Tokyo news service Tokyo news service pia Co gakken Co diamond pia Co aCp Weekly Weekly Weekly Monthly fortnightly Monthly Bimonthly fortnightly fortnightly Weekly 637,000 563,000 561,000 516,000 462,000 395,000 384,000 332,000 254,000 223,643 915 4.1
women's weeklies
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 China China China China australia australia Japan Japan australia australia australia australia australia Vietnam australia australia Vietnam Vietnam Vietnam Vietnam U+ (Ujia) femina (Yizhou) Modern Weekly (zhoumohuabao) The Bund (Waitanhuabao) Woman's day new idea Josei seven Josei Jishin That's life! Take 5 nw Who ok! Tip Th and gia nh famous grazia Th gii ph n Th gii Vn Ha ph n Ch nht Hnh phc gia nh lingnan art publishingHouse/Modern Media shanghai Translation publishing/Hachette filipacchi lingnan art publishingHouse/Modern Media Wenhui-Xinmin United press group aCp pacific Magazines shogakukan Kobunsha pacific Magazines aCp aCp pacific Magazines aCp/northern & shell sun flower / Trung Tm Bo Ch and Hp Tc Truyn Thng Quc T pacific Magazines aCp Bo ph n Vit nam sun flower Media and Bo Vn Ha Hi lin Hip ph n Vit nam ph n Vit nam Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly 830,000 700,000 596,000 518,000 430,235 351,018 344,000 311,000 307,015 257,224 155,150 138,508 120,056 100,000 80,593 66,240 55,000 45,000 35,000 33,000 3 3 5 3 2,345 1,955 1,106 867 529 786 431 800 270 195 440 360 280 264
5.5 5.6 3.6 3.4 3.4 5.7 3.6 3.4 2.9
women's Fortnightlies
1 2 3 4 China Vietnam Vietnam Vietnam grazia (Hongxiu) Hnh phc v Tnh Yu ph n Thi i ngi p Vit nam Heilongjiang Women organization/seeC Media group nh Xut Bn lao ng Bo Bnh dng Bo Tin phong fortnightly fortnightly fortnightly fortnightly 400,000 9,500 8,000 4,000 10 76 64 32
women's monthlies
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 China China China China China Japan China China australia Japan China China China Japan China Japan Japan China Japan China China Japan Trends Cosmopolitan (shishang Yiren) ray-li fashion & Beauty (ruili fushi Meirong) ray-li lady (ruili Yiren) elle World fashion (shijie shizhuang zhi Yuan) self More Vogue Modern Bride (Xin niang) australian Women's Weekly Can Cam good Housekeeping (Hao guanija) Trends Bazzar (shishang Basha) Mina soup Marie Claire non no esse instyle (Xingshidai) popolo Madame figaro (Hong) Vivi (xinwei) With Trends group China light industry publishing/rayli Magazine House China light industry publishing/rayli Magazine House shanghai Translation publishing/Hachette filipacchi Women of China/Conde nast shueisha China pictorial/Conde nast China Council for The promotion of int'l Trade/Cond nast aCp shogakukan Trends group Trends group Henan federation of literary / art Circles/shanghai Wenxin index Communications China sports publications Corp/Hachette filipacchi shueisha fuso publishing shanghai literature & art publishing/sCMp publishing azabudai publishing China Youth press/fCM China Textile & apparel press/Beijing Boda Media Kodansha Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 6 per year Monthly Monthly Monthly Monthly Monthly Monthly 1,000,000 980,000 831,000 615,000 580,000 555,000 525,000 500,000 493,055 490,000 472,000 450,000 450,000 450,000 438,000 427,000 406,000 405000 400,000 390,000 380,000 365,000 20 20 20 20 20 20 20 2,177 20 20 20 20 20 20 20
4.4
28
eZ
asia pacific
Rank Country
23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Japan australia Taiwan, China Taiwan, China australia australia Taiwan, China Taiwan, China Taiwan, China Taiwan, China Taiwan, China Taiwan, China australia australia Taiwan, China australia Taiwan, China australia australia australia australia Vietnam Vietnam Vietnam Vietnam Vietnam Vietnam Vietnam
T itle
ViVi Cosmopolitan Co Co Beauty 20 Cleo Marie Claire Mina Vivi With Choc girl ray's Madison Women's Health Beauty 30 shop Till You drop Vivi notebook in style Harper's Bazaar Vogue phong Cch Her World Mt and Cuc sng ph n p Bc Th gii Mt p M Thut - i sng
Publisher
Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 340,000 166,208 160,000 150,000 134,286 116,500 110,000 110,000 110,000 100,000 100,000 100,000 90,673 90,000 83,000 80,964 80,000 73,093 61,794 51,467 50,752 23,000 18,000 12,000 10,000 7,000 7,000 4,500

617 162 149 495 501 120 189 47 54 224 55 239 414 183 193 156 340 236 191 339 138 108 96 80 42 42 27 3.7 0.9 0.8 3.7 4.3 0.7 1.1 0.3 0.3 1.3 0.3 2.6 4.6 1 2.4 0.9 4.7 3.8 3.7 6.7
Kodansha aCp Vivi Magazine ever Beauty aCp pacific Magazines Ching Win publishing Ching Win publishing Ching Win publishing sharp point publishing group Chinatimes Weekly lemon Tree international Books aCp pacific Magazines ever Beauty aCp Vivi Magazine news Magazines pacific Magazines aCp news Magazines sun flower /Trung Tm Bo Ch and Hp Tc Truyn Thng Quc sun flower /Trung Tm Bo Ch and Hp Tc Truyn Thng Quc lin Hip Khoa Hc and Cng ngh pTnT ng B ng Cng sn Tnh Tin giang Trung ng on Thanh nin Cng sn H Ch Minh Bo nh Vit nam Hi M Thut Vit nam
eZ
29
AUTO BILD The worlds leading car magazine

International editions in 36 countries worldwide More than 7 million sold copies every month Join us and be part of this success story!
Further information and contact: www.axelspringer-licensing.com
EUROPE
Countries included
AUSTRIA BELGIUM CZECH REPUBLIC DENMARK FINLAND FRANCE GERMANY GREECE HUNGARY IRELAND ITALY THE NETHERLANDS NORWAY POLAND ROMANIA RUSSIA SLOVENIA SPAIN SWEDEN SWITZERLAND UKRAINE UNITED KINGDOM
COMMENTARY
While the economic crisis has affected adspend across all of Europe, Central and Eastern Europe is expected to recover more quickly. According to ZenithOptimedia, Western Europe is experiencing a longer period of decline in terms of advertising expenditure, beginning in 2008 (with a drop of 1.5 per cent) and expected to continue in 2009 and 2010 with falls of 11.2 per cent and one per cent respectively. The advertising market is not expected to recover until 2011 when it is forecast to increase by 3.2 per cent. The magazine market has been affected, with advertising revenues decreasing by 4.7 per cent in 2008 and by an estimated 18.6 per cent in 2009. In some countries the fall in 2009 magazine advertising revenues has been severe, with three of the largest advertising markets, France, Italy and Spain, experiencing losses of more than 20 per cent. increased by eight per cent in 2008 and are expected to fall by 19.4 per cent in 2009. In the regions largest advertising market, Russia, the decline is expected to be around 40 per cent (in ruble terms). The economic downturn has caused difficulties for the magazine industry across Europe. Many countries are reporting magazine closures, a declining number of titles (in countries such as Russia, Belgium, the Netherlands, Denmark, Hungary, Romania and Ireland) and falls in measures such as circulation (including France, Hungary, Greece and Denmark) and readership (France and Hungary). As a result, publishers across the continent are cutting costs and restructuring their businesses. The magazine industries in Finland and Sweden appear to be surviving the recession better than most, helped by a low dependence on advertising sales and by greater circulation stability thanks to a high proportion of subscription sales. the advertising market in 2008, a figure expected to rise to 6.9 per cent by 2011. However the regional figures mask variation between countries, with online advertising expected to account for over 10 per cent of advertising expenditure in the Czech Republic, Estonia, Hungary, Latvia, Poland and Turkey by 2009.
Testing times
Recovery expected
Central and Eastern Europes advertising market was still experiencing growth in 2008 (of 12.6 per cent) but in 2009 the economic recession led several countries in the region to ask the IMF for financial assistance. The advertising market has suffered along with the economy and advertising expenditure is expected to fall by 20.9 per cent during the year. However, it is expected to recover quickly with an increase in advertising spend of 5 per cent in 2010 and a further 9.6 per cent rise in 2011. Magazine advertising revenues
Online challenges
European magazine publishers are faced with the growth of online media, which can be seen as a threat or an opportunity. Online is a stronger challenge for publishers in Western Europe, where its share of adspend is expected to overtake that of magazines in 2009 and to reach 15 per cent by 2010. By 2008 it already had a market share of over 20 per cent in Denmark, Sweden and the UK. Online advertising has had less of an impact in Central and Eastern Europe, where it had 4.2 per cent of
Publishers of consumer and B2B magazines in Europe are seeking to exploit online and mobile platforms to generate revenue and reach wider audiences. Magazines are launching or upgrading their websites and offering more interactive elements. Publishers in some countries are also developing services for mobile devices as well as iPhone apps. Currently, online advertising represents a small proportion of magazine revenue in most countries but it is growing yearon-year. In Germany it generates 13 per cent of revenue for consumer magazines and 11.9 per cent for B2B titles. The prospects for the European magazine market in the immediate future remain difficult, although the worst appears to be over. For 2010, ZenithOptimedia forecast a further but less drastic decline in magazine advertising revenues, of 3.1 per cent for Western Europe and 4.5 per cent for Central and Eastern Europe. A modest recovery is expected by 2011, when magazine advertising revenues are expected to increase by 1.8 per cent in Western Europe and by 1.2 per cent in Central and Eastern Europe.
31
EUROPE
AUTOMOTIVE/MOTOR RACING/MOTORCYCLE
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 Germany Austria Germany Germany Russia Germany Austria Netherlands Russia Germany Germany Germany Poland UK Poland Russia Russia Finland Russia Russia Russia Sweden Germany France Germany France Netherlands France Germany Russia Finland UK Finland Austria Poland Poland UK Austria Russia Poland Poland Poland Sweden UK UK France UK Finland Sweden Finland Netherlands Poland UK Netherlands Hungary France Sweden Poland Netherlands UK Hungary Sweden ADAC motorwelt Auto Touring Auto Bild ACE-Lenkrad Za Rulem auto motor und sport Freie Fahrt ANWB Onderweg Top Gear auto TEST Auto Zeitung AUTOStraenverkehr Auto wiat BBC Top Gear Magazine Motor Avtopanorama Pyatoe Koleso Tekniikan Maailma Quattroruote Avtomobili Avtomir Vi bilgare Oldtimer Markt Automobile magazine MOTORRAD Moto magazine Autoweek L'auto jourl Oldtimer Praxis 4x4 Club Moottori What Car? Tuulilasi Autorevue Auto Motor i Sport Auto-Moto. Magazyn Zmotoryzowanych Auto Express Alles Auto Moto Auto wiat Katalog Auto wiat Poradnik wiat Motocykli MC-folket Practical Classics and Car Restorer Classic and Sports Car Sport Auto Evo Auto Bild Suomi Teknikens Vrld GTi-Magazine Autovisie Auto wiat 4x4 Autocar Truckstar Auto Bild L'Argus de l'automobile Nostalgia Motor Magazine Auto wiat Extra Top Gear Magazine Nederland Car Aut-Motor Classic Motor ADAC Verlag AMTC-Verlag Axel Springer ACE Verlag Za rulem Motor Presse Stuttgart ARB, Auto-, Motor- und ANWB Media Parlan Publishing Axel Springer Auto Verlag Bauer Media Group Motor Presse Stuttgart Axel Springer Polska BBC Worldwide Wydawnictwo Bauer Media Panorama SPN Yhtyneet Kuvalehdet Burda NRT Burda OK Frlaget VF Verlagsgesellschaft Motor Presse France Motor Presse Stuttgart Editions de la F.F.M.C. Sanoma Men's Magazines Mondadori France VF Verlagsgesellschaft Klub 4x4 Yhtyneet Kuvalehdet Haymarket Consumer Media A-lehdet Verlagsgruppe News Motor-Presse Polska Wydawnictwo Bauer Dennis Publishing gefco Verlagsges Za rulem Axel Springer Polska Axel Springer Polska Agora SA SMC Bauer Consumer Media Haymarket Consumer Media Mondadori France Dennis Publishing Sanoma Magazines Finland Bonnier Tidskrifter Sanoma Magazines Finland Telegraaf Tijdschriften Groep Axel Springer Polska Haymarket Consumer Media Sanoma Men's Magazines Axel Springer-Budapest SNEEP Albinsson & Sjberg Axel Springer Polska VDS Magazines Bauer Consumer Media Axel Springer-Budapest Egmont Tidskrifter Monthly 13,807,432 Monthly 1,406,418 Weekly 618,417 Monthly 559,214 Monthly 466,667 Fortnightly 445,570 Monthly 388,701 Monthly 371,814 Monthly 350,000 Monthly 219,651 Fortnightly 202,805 Fortnightly 185,306 Weekly 179,133 Quarterly 175,737 Weekly 173,213 Monthly 156,667 Monthly 152,000 Fortnightly 150,231 Monthly 150,000 Monthly 149,444 Weekly 140,000 18 per year 137,100 Monthly 136,328 Monthly 132,815 Fortnightly 124,795 Monthly 112,657 Monthly 111,677 Fortnightly 104,378 Monthly 99,344 Monthly 91,000 10 per year 89,899 Monthly 85,023 16 per year 80,062 Monthly 77,456 Monthly 73,333 Monthly 68,764 50 per year 68,276 Monthly 67,782 Monthly 67,544 irregular 63,978 Monthly 63,445 Monthly 57,037 8 per year 54,800 Monthly 53,991 Monthly 50,639 Monthly 50,127 Quarterly 49,093 Fortnightly 48,271 Fortnightly 48,100 10 per year 46,721 Monthly 46,592 Alternate months 46,575 50 per year 46,245 13 per year 45,023 Monthly 44,551 Weekly 44,042 Monthly 44,000 Alternate months 43,205 Monthly 42,108 Monthly 41,712 Fortnightly 40,470 Monthly 39,100 18,330 1,924 2,740 910 637 1,930 447 323 1,259 380 680 530 2,905 1,947 1,260 323 941 657 550 430 2,592 730 871 1,575 195 883 481 379 1,019 1,899 286 304 419 615 759 252 1,107 217 134 229 350 768 249 233 1,367 255 187 151 28.3 27.4 4.2 1.4 1.1 3 6.4 2.4 2.2 0.6 1 0.8 9.64 3.9 4.18 0.6 1.6 14.8 1 0.7 1.1 6.4 4.4 1.8 10.8 5.4 3.38 6.3 0.6 4.3 0.7 2.04 2.52 0.5 0.4 3 5.2 2.6 2.55 0.5 1.7 1.9 0.4 1.8
32
EUROPE
Rank Country
63 64 65 66 67 68 69 70 71 72 73 74 75 Netherlands France Sweden Sweden Hungary Netherlands France Czech Rep. Finland Netherlands Finland France Netherlands
T itle
Promotor Echappement Bilsport Motorfraren Az Aut / Aut Kett Autokampioen Moto et Motards Svet motoru Koneviesti Carros V8-Magazine Moto journal Motor
Publisher
ANWB Media Groupe Hommell Albinsson & Sjberg MHF Auto-News ANWB Media Color Mdia Axel Springer Praha Viestilehdet Pelican Magazines Hearst Sanoma Magazines Finland Motor Presse France Sanoma Men's Magazines
Frequency
Monthly Monthly 24 per year 8 per year Monthly Monthly Monthly Weekly 18 per year 8 per year 10 per year Weekly Fortnightly
Circulation
38,496 37,812 36,900 35,400 35,061 34,512 34,452 34,287 33,550 32,875 32,204 32,035 28,913

139 250 146 223 191 144 1 1.8 1.6 5 4.3 1.1
BUSINESS/FINANCIAL/NEWS
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 France France France France France France Germany Germany France France France Finland Germany UK Germany UK Germany Netherlands France Germany UK Germany Netherlands Belgium Netherlands Netherlands UK Germany Germany Germany Netherlands Switzerland Russia Russia Finland Belgium Austria UK Poland Hungary Russia Austria Sweden Russia Finland Belgium Russia Russia Paris Match Le Nouvel Observateur L'Express Le Point Le Figaro Magazine Capital Der Steuerzahler Guter Rat Marianne Challenges Mieux Vivre Votre Argent Taloustaito Capital Private Eye Wirtschaftswoche The Economist Euro Bizz L'Expansion Focus Money The Week Junge Karriere Elsevier Knack Ondernemen! Management Team Time Magazine manager magazin impulse Creditreform Sprout Cash daily (G) Forbes RBC Tekniikka & Talous Le Vif Gewinn New Scientist Magazyn ycie Handlowe Hvg Expert Trend Sunt frnuft Profil Talouselm Le Soir Magazine Itogi Kompaniya Lagardre Active Claude Perdriel Groupe Express-Roularta Le Point Groupe Figaro Prisma Presse BdSt Steuerzahler Service Hubert Burda Media Marianne SA Croque-Futur Groupe Express-Roularta Verotieto Gruner + Jahr Pressdram Verlagsgruppe Handelsblatt The Economist Newspaper Axel Springer Financial Media Reed Business Groupe Express-Roularta Hubert Burda Media Dennis Publishing Verlagsgruppe Handelsblatt Reed Business Roularta Media Group Scope Publishing B.V. MT MediaGroep B.V. Time Warner Publishing Bv Spiegel Verlag Gruner + Jahr Verlagsgruppe Handelsblatt MT MediaGroep B.V. Ringier Axel Springer Russia RBC Media Talentum Media Roularta Media Group Wailand & Waldstein Reed Business Information Media Direct Hvg Kiad Expert Verlagsgruppe News Skattebetalarna PH Rodionov Talentum Media Rossel 7 Dney PH Rodionov Weekly Weekly Weekly Weekly Weekly Monthly Monthly Monthly Weekly Weekly Monthly Monthly Monthly Alternate months Weekly Weekly Monthly 11 per year Monthly Weekly 50 per year Monthly Weekly Weekly 10 per year 21 per year 50 per year Monthly Monthly Monthly 11 per year Daily Monthly Monthly 43 per year Weekly Monthly Weekly Monthly Weekly Weekly Monthly 8 per year Weekly 43 per year Weekly Weekly Weekly 608,015 506,755 440,664 417,516 381,050 373,729 326,012 271,861 268,588 258,843 247,655 222,286 203,218 195,271 189,901 187,341 168,871 155,712 154,466 154,089 152,399 149,485 144,828 142,000 137,800 135,288 133,958 126,880 123,771 121,374 114,626 113,000 107,383 104,222 103,781 98,000 92,936 92,580 90,000 88,342 87,853 86,495 84,400 83,000 79,684 79,000 78,376 78,000 4,434 2,464 2,251 1,868 1,773 2,495 360 1,320 1,861 606 1,016 242 1,110 857 850 493 460 124 793 720 475 60 834 66,549 302 680 240 190 70 830 758 121 46,982 318 374 317 313 291 127 186 35,005 446 0.6 2 5.5 1.7 1.7 1.3 1 0.7 0.9 1.1 1 2.7 6.1 7.3 2.2 1.1 0.4 8 1.8 1.4 1.3 2.7 5.2 4.5 0.8 3.7 0.5 4.1 0.2 4.2 3.9 0.8
33
EUROPE
Rank Country
49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 Sweden Austria Sweden Poland Spain Ukraine Belgium UK Belgium Ukraine Netherlands Netherlands Russia Russia Belgium Czech Rep. Ukraine Netherlands UK Ukraine Russia Russia UK Belgium Switzerland Poland Netherlands
T itle
Privata Affrer Format Aktiespararen Forbes. Profit Emprendedores Biznes La Libre Match Spectator Trends / Trends - Tendances Kontrakty Quote Management Scope Finans Russkiy Newsweek Point de Vue Tyden Correspondent Vrij Nederland Newsweek (Europe edition) Vlast' Deneg Kommersant Vlast Kommersant Dengi MoneyWeek Bizz (North+South) Bilanz (G) Jarmark HP/De Tijd
Publisher
Bonnier Tidskrifter Verlagsgruppe News Aktiespararna Axel Springer Polska Hachette Filipacchi Blits-Inform G.E.I.E. La Libre Match Spectator (1828) Roularta Media Group Galitskie Kontrakty Hachette Filipacchi Media Scope Publishing B.V. Aktion Axel Springer Russia Point de Vue Mediacop Kp Publication Weekbladpers Tijdschriften Newsweek Inc (UK Branch) Kartel Kommersant Kommersant Moneyweek Roularta Media Group Axel Springer Schweiz Polskapresse Audax Publishing
Frequency
Monthly Weekly 11 per year Monthly Monthly Weekly Weekly Weekly Weekly Weekly Monthly 11 per year Weekly Weekly Weekly Weekly Weekly Weekly Quarterly Weekly Weekly Weekly 50 per year montly Fortnightly Weekly Weekly
Circulation
74,500 72,656 69,500 69,363 64,022 60,000 58,000 57,590 57,000 56,000 54,874 53,785 53,764 53,657 51,000 50,931 50,000 48,836 48,762 43,000 42,935 42,438 40,491 40,000 38,660 36,487 36,283

169 374 188 124 19,653 24,697 25 319 261 195 25,422 212 157 270 51 368 349 9,458 221 259 289 2.4 1.24 0.5 0.71 2.2 2.7 0.22 2.3 0.5 0.3 2.8 2.4 0.89 2 0.29 0.6 0.6 1 5.6 0.86 2.1
CHILDREN'S/COMICS/TEENAGE
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 Germany Russia Finland Russia Netherlands Poland Russia Germany Russia Poland Germany Poland Russia Poland Russia Russia Poland Russia Germany France Poland Spain Germany Spain Poland Germany Poland UK France Germany Germany Poland France Germany Bravo Yes!-Zvezdy Aku Ankka Joy Donald Duck Bravo Oops! GEOlino Bravo Bravo Girl Micky Maus Bella Relaks Elle Girl Twist Yes! I Love You Dziewczyna Liza. Girl Hey! Super Picsou Geant Popcorn Super Pop Bravo Girl Bravo Bravo Sport Popcorn Fun Club Sugar Le Journal de Mickey SpongeBob Schwammkopf Mdchen Kubu Puchatek J'aime lire Prinzessin Lillifee Bauer Media Group Independent Media Sanoma Magazine Sanoma Magazines Finland Burda Sanoma Uitgevers Wydawnictwo Bauer Burda Gruner + Jahr Bauer Russia Wydawnictwo Bauer Egmont Ehapa Verlag Wydawnictwo Bauer Hachette Filipacchi Shkulev/InterMedia Group Wydawnictwo Bauer Independent Media Sanoma Magazine Bauer Russia Axel Springer Polska Burda Panini Verlags Lagardre Active Axel Springer Polska Publicaciones Heres Bauer Media Group Bauer Wydawnictwo Bauer Vision Media Wydawnictwo Bauer Hachette Filipacchi (UK) Lagardre Active Egmont Ehapa Verlag Vision Media Egmont Polska Bayard Presse Blue Ocean Entertainment Weekly Monthly Weekly Monthly Weekly Fortnightly Monthly Monthly Weekly Fortnightly Weekly Weekly Monthly Monthly Monthly Monthly Monthly Monthly 17 per year Alternate months Monthly Fortnightly Fortnightly Fortnightly Fortnightly Monthly Monthly Monthly Weekly Monthly Fortnightly Monthly Monthly Monthly 454,131 412,857 324,500 320,000 316,881 312,153 260,000 245,531 220,000 218,816 217,187 210,239 210,000 209,585 200,000 200,000 191,634 180,000 178,824 176,259 171,998 169,684 164,596 163,508 160,042 154,013 150,644 138,118 137,211 134,045 133,722 127,048 123,132 122,168 1,350 345 1,072 407 1,879 1,642 563 370 302 889 630 500 257 639 560 242 1,004 540 880 169 610 123 1,052 430 265 355 280 380 180 2.1 0.6 24.1 0.7 13.8 5.45 1 6.5 0.5 2.95 11.1 1.66 0.4 2.12 1 0.4 3.33 0.9 2.92 6.9 0.9 5.1 3.49 0.7 0.88 0.7 4.9 0.6 3.2
34
EUROPE
Rank Country
35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 Poland UK Netherlands Germany France UK UK Netherlands Sweden UK UK UK UK Finland France Netherlands Finland UK UK France Ukraine Ukraine Spain France Czech Rep. Austria Czech Rep. Netherlands Netherlands France Netherlands France Spain Czech Rep. Netherlands Romania Finland Netherlands Finland Spain Hungary
T itle
Scooby - Doo! Top of the Pops Girlz! Winnie Puuh Pomme d'api Disney High School Musical The Simpsons Comics CosmoGIRL! Kalle Anka & Co Bliss Fun to Learn - Peppa Pig Fun to Learn - Friends In The Night Garden Roope Set Fan 2 Fancy Aku Ankka Ekstra Shout Simpsons Comics Presents Geo Ado Young Lady Mademuazel Nintendo Accion Abricot Bravo Miss Bravo Girl! Donald Duck Extra Meiden Magazine Series mag Yes Okapi Barbie ABC Tina Pipo Demi Hitkrant Nalle Puh Playstation Rv. Oficial Ifjsgi Magazin
Publisher
Media Service Zawada BBC Worldwide Audax Publishing Egmont Ehapa Verlag Bayard Presse Panini UK Titan Publishing Group Pelican Magazines Hearst Egmont Tidskrifter Panini UK Redan Publishing Redan Publishing BBC Worldwide Sanoma Magazines Finland M6 Editions Sanoma Uitgevers Sanoma Magazines Finland D C Thomson and Co Titan Publishing Group Prisma Presse Edipresse Ukraine Molodizhni Vydannya Axel Springer Fleurus Presse Bauer Media Styria Multi Media Verlags Bauer Media Sanoma Uitgevers Z-Press Junior Media Captain EO Productions Sanoma Uitgevers Bayard Presse RBA Revistas Ringier R Sanoma Uitgevers CD Press A-lehdet Pelican Magazines Hearst Sanoma Magazines Finland Grupo Zeta Ringier Kiad
Frequency
Circulation
119,786 117,739 116,326 113,338 112,506 110,731 106,545 106,507 83,000 82,414 82,310 80,701 80,334 79,525 78,483 77,299 76,991 73,941 73,549 71,654 70,000 70,000 69,524 67,112 67,099 64,709 63,756 61,983 61,601 60,193 59,461 58,738 57,867 56,468 54,925 54,470 50,163 49,939 46,960 46,782 45,683

307 120 333 1,279 253 59 136 115 251 98 180 741 443 107 176 289 185 289 162 93 2.2 2.1 2.4 1.9 0.34 0.78 4.7 2.8 1.4 2 3.2 4.4 2 2.1 4.2 2.1 6.6 1.1
Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 48 per year Monthly 18 per year Alternate months Quarterly Monthly Alternate months Monthly 16 per year Quarterly Quarterly Monthly Monthly Monthly Monthly Monthly Fortnightly Monthly Fortnightly Monthly 13 per year Alternate months Weekly Fortnightly Monthly Fortnightly Weekly Monthly Monthly Weekly Monthly Monthly Monthly
CONSUMER SPECIAL INTEREST

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Russia Poland Germany Ukraine Poland Russia Germany Germany Poland Germany Germany France Germany Germany Germany Germany Germany France France Poland Lyublyu Gotovit! Przylij Przepis Computer Bild_ Lyublyu gotovit Dobre Rady Domashniy Doktor DAV Panorama Sport Bild Moda na Zdrowie CHIP PC Welt Le Chasseur Franais GEO meine Familie and ich c't magazin fr computer technik P.M. Magazin Eltern Dtente Jardin Auto Plus wiat Seriali Burda Burda Publishing Polska Axel Springer Burda Ukraine Burda Publishing Polska Burda Atlas Verlag Axel Springer XXL Media CHIP Communications IDG Magazine Media Mondadori France Gruner + Jahr Hubert Burda Media Heise Zeitschriften Verlag Gruner + Jahr Gruner + Jahr Dtente Jardin Mondadori France Wydawnictwo Bauer Monthly 1,500,000 Monthly 1,136,729 Fortnightly 728,480 Monthly 700,000 Monthly 646,367 Monthly 580,000 Alternate months 516,371 Weekly 458,430 Monthly 410,000 Monthly 406,631 Monthly 403,367 Monthly 400,316 Monthly 379,409 Monthly 375,404 Fortnightly 361,357 Monthly 343,001 Monthly 342,176 Alternate months 302,666 Weekly 300,485 Fortnightly 296,948 2,838 545 3,990 469 2,293 1,377 n/a 4,240 1,420 1,920 2,087 3,300 1,130 1,020 1,270 1,350 853 2,466 1,157 4.9 1.81 6.2 2.66 7.61 2.9 n/a 6.5 2.2 3 5.1 1.7 1.6 2 2.1 3.84
35
EUROPE
Rank Country
21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 France Poland Spain Switzerland France Russia Russia Spain France France Spain Spain Poland Russia Switzerland Poland Poland Poland UK Poland Spain Russia France Russia France Russia Spain Russia Hungary France Russia Russia Austria Switzerland Switzerland Belgium Hungary Russia Spain Russia Spain Austria Finland Switzerland Spain Russia Switzerland Belgium Finland Russia Hungary Hungary Belgium Russia Spain
T itle
Maison Crative Detektyw Muy Saludable K-Tipp (G) Action Auto Moto Mobile Digital Magazine Mobile Magazine Muy Interesante Art and Dcoration Rustica Mi Bebe y Yo El Mueble Dziakowiec Shkola Gastronoma Saison Kche (G/F/I) Twj Maluszek PC Format Mamo, to Ja Empire Magazyn dla Rodzicw Mam Dziecko Super Pop Gastronom Maison et Travaux Glavbukh Micro Hebdo Mobilnye Novosti Quo Digital Magazine Pesti Est L'ordinateur individuel Rolling Stone Priyatnogo Appetita Medizin Populr Bon Savoir (F) Gesundheitstipp (G) Libelle Lifestyle Exit Magazin Natural Fotogramas Stereo & Video Computer Hoy E-Media MikroBitti Kochen (G) Mi Casa Yoga Journal Gesundheit Sprechstunde (G) Joepie ViherPiha Afisha-eda gyes Fles Sport Voetbal Magazine (North+South) Menu Magazine Jueves, El
Publisher
Uni-Editions PPW 'Rzeczpospolita' SA RBA Revistas KI Konsumenteninfo Lagardre Active SPN SPN Grupo G+J Editions Massin Rustica Sfera Editores RBA Revistas Wydawnictwo 'Dziakowiec' Bonnier Publications Verlag Saison Kche Edipresse Polska SA Wydawnictwo Bauer Edipresse Polska SA Bauer Consumer Media Wydawnictwo Bauer Publicaciones Heres Bonnier Publications Presse Pratique Parisienne Aktion Groupe Tests Pearl Mark Holding Inc. Hachette Filipacchi SPN Pesti Est Groupe Tests SPN Burda Verlagshaus Der rzte Edition Plus KI Konsumenteninfo Sanoma Magazines Belgium Sanoma Budapest Kiad Veneto Hachette Filipacchi Katmat Axel Springer Verlagsgruppe News Sanoma Magazines Finland AZ Medien Hachette Filipacchi Independent Media Sanoma Magazines Ringier Magnet Magazines A-lehdet Profmedia Axel Springer-Budapest Sanoma Budapest Kiad Roularta Media Group Menyu. Ru RBA Revistas
Frequency
Circulation
289,422 289,406 281,904 278,549 266,690 250,000 250,000 245,815 233,489 226,941 220,384 217,435 198,881 185,506 182,239 181,666 181,498 179,964 173,662 171,675 169,684 169,521 162,718 161,478 160,615 149,000 134,546 130,000 122,060 114,965 110,000 110,000 106,000 104,279 103,177 102,000 100,327 100,000 97,476 96,667 95,609 95,259 93,364 92,646 92,119 87,860 87,656 83,000 80,480 80,000 79,304 76,933 76,000 75,000 74,441

1,442 1,173 978 3,257 428 2,100 4,967 976 608 1,256 1,769 624 639 1,260 1,884 829 895 519 913 3,810 927 1,179 144 1,166 368 1,346 357 385 568 160 559 434 313 333 329 516 577 3,346 335 292 360 41,498 556 1.4 24.9 0.7 5.5 1.6 3.3 5.87 11.4 2.12 4.18 6.25 1.7 2.97 1.4 1.6 3.1 1.7 0.6 2.3 5.1 30.1 13.5 1.9 1.5 1.2 4.5 7.5 8.4 1.4 14.7 3.7 7.5 3.4 4.2 4.6 1.5
Alternate months Monthly Monthly Fortnigthly Monthly Monthly Monthly Monthly Monthly Weekly Monthly Monthly Monthly Weekly Monthly Monthly Monthly Monthly Monthly Monthly Fortnightly Monthly Alternate months Weekly Weekly Monthly Monthly Monthly Weekly Monthly Monthly Monthly Monthly Monthly Monthly 8 per year Weekly Monthly Monthly Monthly Fortnightly Fortnightly Monthly Monthly Monthly Monthly Fortnightly Weekly 10 per year Monthly Fortnightly Weekly Weekly Monthly Weekly
GENERAL INTEREST
1 2 3 4 5 6 Netherlands Germany Germany Germany France France Kampioen Bild am Sonntag Der Spiegel STERN Notre Temps Pleine Vie ANWB Media Axel Springer Spiegel Verlag Gruner + Jahr Bayard Mondadori France Monthly Weekly Weekly Weekly Monthly Monthly 3,513,521 1,620,629 1,046,090 960,834 907,397 888,119 4,705 10,520 6,110 7,470 3,748 2,829 34.4 16.2 9.4 11.5
36
EUROPE
Rank Country
7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 Germany Germany Germany UK UK Switzerland France Germany Poland France France Russia France France UK Germany Switzerland France Russia Russia Russia Czech Rep. Russia Netherlands France France Finland Finland Austria Poland Switzerland Sweden Czech Rep. Russia Netherlands Poland Germany Finland Poland Switzerland Spain Finland Hungary Finland Poland Switzerland Hungary Poland Sweden Russia Russia Russia Russia Netherlands Netherlands Poland Belgium Switzerland Belgium Poland Germany Switzerland Russia
T itle
Reader's Digest Focus Bunte Saga Magazine Reader's Digest Das Magazin (G) Closer Super Illu Tygodnik Angora Voici Public Readers Digest France Dimanche Ici Paris National Geographic Magazine Gala Beobachter (G) Slection Reader's Digest Otdokhni! Teschin Yazyk Zyatek Rytmus ivota Liza Krossvordy Plus Magazine Geo Sciences et Avenir ET-lehti 7 Piv News Polityka Schweizer Illustrierte (G) Land Pestr svt Populyarnaya Mekhanika Priv Wprost NEON Valitut Palat Newsweek Polska NZZ Folio (G) National Geographic Apu Vasrnapi Blikk Seura Go Niedzielny Schweizer Familie (G) Vasrnap Reggel Focus Pozna i Zrozumie wiat Icakuriren Razgaday! Reshi Dlya Dushi Russkiy Reporter Prosto Vkusno Weekend Story Reader's Digest Przegld - Edycja Polska Plus Magazine (North+South) Das Beste aus Reader's Digest (G) Nest (North + South) Przekrj VIEW - Das Nachrichtenmagazin in Bildern Illustrazione Ticinese (I) Bolshoy Gorod
Publisher
Verlag Das Beste Hubert Burda Media Hubert Burda Media Saga Publishing Reader's Digest Association Tamedia Mondadori France Hubert Burda Media Wydawnictwo Westa Druk Mirosaw Kuli Prisma Presse Lagardre Active Readers Digest Lagardre Active Lagardre Active National Geographic Society Gruner + Jahr Axel Springer Schweiz Slection Reader's Digest Burda Bauer Russia Bauer Russia Bauer Media Burda Senior Publications Prisma Presse Science et Avenir Sanoma Magazines Finland Aller Media Verlagsgruppe News 'Polityka' Spdzielnia Pracy Ringier LRF Media Bauer Media Independent Media Sanoma Magazine Telegraaf Tijdschriften Groep Agencja Wydawniczo-Reklamowa 'Wprost' Gruner + Jahr Valitut Palat - Reader's Digest Axel Springer Polska Neue Zrcher Zeitung RBA Revistas A-lehdet Ringier Kiad Yhtyneet Kuvalehdet Wydawnictwo Kurii Metropolitalnej Tamedia Axel Springer-Magyarorszg G+J Gruner+ Jahr Polska Forma Publishing Group Burda Burda Ekspert Bauer Russia Audax Publishing Sanoma Uitgevers Reader's Digest Przegld Roularta Media Group Das Beste aus Readers Digest Roularta Media Group Edipresse Polska SA Gruner + Jahr Tredicom Profmedia
Frequency
Monthly Weekly Weekly Monthly Monthly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Monthly Weekly Fortnightly Monthly Weekly Weekly Weekly Weekly Weekly Monthly Monthly Monthly 18 per year Weekly Weekly Weekly Weekly 46 per year Weekly Monthly Weekly Weekly Monthly Monthly Weekly Monthly Monthly Weekly Weekly Weekly Weekly Weekly Weekly Monthly 45 per year Weekly Weekly Weekly Weekly Weekly Weekly Monthly Monthly Monthly 8 per year Weekly Monthly Monthly Weekly
Circulation
802,175 738,679 710,466 652,055 540,074 500,000 459,770 457,354 452,274 428,530 423,678 411,000 410,865 350,217 340,264 335,488 311,910 301,181 300,000 300,000 300,000 296,048 295,000 294,150 266,876 261,648 252,066 243,507 241,536 230,093 225,753 224,300 222,987 220,000 214,504 213,642 213,087 210,961 209,472 204,958 196,478 191,466 190,090 188,223 184,139 179,275 176,842 174,007 170,200 170,000 170,000 168,100 159,286 146,697 145,670 138,104 138,000 135,120 134,000 131,573 130,844 130,776 130,000

1,670 5,350 4,060 1,763 1,640 622 3,798 3,490 2,977 4,018 3,056 928 1,840 1,854 2,057 2,210 950 1,541 1,930 2,989 2,349 853 2,299 1,019 4,707 2,552 705 819 844 2,269 889 490 759 1,805 2,899 950 606 3,068 622 1,234 600 519 641 1,236 658 483 2,770 821 562 178 1,474 1,530 615 49,826 345 58,324 1,302 670 152 160 2.6 8.3 6.3 3.6 3.3 15.8 5.4 9.88 1.6 4.2 3.4 24.1 3.3 5.2 4.1 9.6 4 7.5 15.9 18.5 12 7.53 22.6 5.5 1.3 13.2 9.62 1.5 13.7 10.18 15.8 3.3 13.5 6.1 14.4 4.1 16.7 5.7 9.19 1.4 1 0.3 10.8 11.2 2.04 5.5 8.8 6.4 4.32 1 59.4 0.3
37
EUROPE
Rank Country
70 71 72 73 74 75 Hungary Hungary Czech Rep. Romania Finland Finland
T itle
Reader's Digest Vlogats Szabad Fld Readers Digest vyber Terra Magazin Suomen Kuvalehti Hymy
Publisher
Reader's Digest Kiad Geomdia Lap- s Knyvkiad Readers Digest CD Press Yhtyneet Kuvalehdet Yhtyneet Kuvalehdet
Frequency
Monthly Weekly Monthly Monthly Weekly Monthly
Circulation
128,778 127,890 111,585 102,990 101,989 100,986

268 301 201 335 414 3.1 3.5 2.3 7.5 9.3
HOME INTEREST
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 Germany Germany Germany Germany Sweden Germany Sweden UK Germany Sweden UK Germany Germany Russia Germany Germany Finland Sweden France France Russia Poland Poland Netherlands Finland Russia France Poland France Russia Russia France Russia Netherlands France Finland Netherlands Netherlands Poland Sweden Poland France Russia Sweden Poland Russia France Russia Netherlands Russia Sweden France Finland Czech Rep. Sweden Das Haus Gruppe Mein Eigenheim house and more Wohnen Hem & Hyra Landlust Hemma i HSB The Garden Mein schner Garten Villagaren BBC Gardeners' World Wohnen and Garten SCHNER WOHNEN Idei Vashego Doma Lisa Wohnen and Dekorieren Wohnidee Kodin Kuvalehti ppet Hus Le journal de la Maison Elle Dcoration Domoy. Interery Plus Idei Cztery Kty Murator VT Wonen Kotiliesi Moy Prekrasny Sad Campagne Dcoration M jak Mieszkanie Maison Magazine Lyubimaya dacha Sad Svoimi Rukami Marie Claire Maison Moy Uyutny Dom Landleven Rsidences Dcoration Kotivinkki Seasons Ariadne at Home Moje Mieszkanie Hus & Hem Mj Pikny Ogrd Viva Dco Interer+dizayn Skna hem adny Dom Krasivye Kvartiry AD Seasons Buitenleven Homes & Gardens Allt om trdgrd Maisons Cot Sud Avotakka Receptar Allt i hemmet Hubert Burda Media Verlagsgruppe J. Fink Bellevue and More Verlag HMC Hamburg Media Hyresgstfreningen Landwirtschaftsverlag HSB RHS Media Hubert Burda Media Villagarnas riksfrbund BBC Worldwide Hubert Burda Media Gruner + Jahr Salon-Press Hubert Burda Media Bauer Media Group Sanoma Magazines Finland Riksbyggen Lagardre Active Lagardre Active Hachette Filipacchi Shkulev/InterMedia Group Agora SA Wydawnictwo Murator Sanoma Uitgevers Yhtyneet Kuvalehdet Burda Lagardre Active Wydawnictwo Murator Groupe Express Roularta Edipress-Konliga Mediatest Groupe Marie Claire Burda Reed Business Stratgie Mdia Conseil Forma Publishing Group Sanoma Uitgevers Sanoma Uitgevers Wydawnictwo Murator Forma Publishing Group Burda Publishing Polska Editions Lariviere Forward Media Group Bonnier Tidskrifter Agora SA Krasiviye Doma Press Publications Conde Nast Independent Media Sanoma Magazines ANWB Media Lyuks Media Bonnier Tidskrifter Groupe Express Roularta A-lehdet Reader's Digest Bonnier Tidskrifter Monthly 2,022,760 Quarterly 1,843,417 Quarterly 1,787,435 Quarterly 1,096,257 8 per year 535,700 Alternate months 446,681 8 per year 434,000 Monthly 327,580 Monthly 319,437 5 per year 307,900 Monthly 262,543 Monthly 260,058 Monthly 251,132 Monthly 238,333 Monthly 210,584 Monthly 189,677 Fortnightly 181,029 5 per year 178,300 Monthly 177,328 Monthly 171,008 Monthly 170,000 Monthly 159,933 Monthly 155,269 Monthly 151,851 Fortnightly 148,315 Monthly 140,000 Alternate months 137,256 Monthly 128,333 Alternate months 126,999 Monthly 125,000 Monthly 122,633 Monthly 120,091 Monthly 120,000 8 per year 118,538 Alternate months 109,757 18 per year 109,536 Monthly 104,649 Monthly 102,787 Monthly 102,301 14 per year 100,800 Monthly 99,417 Alternate months 95,427 Monthly 95,000 14 per year 92,600 Monthly 90,845 Monthly 90,722 Monthly 90,714 Monthly 90,000 8 per year 86,804 Monthly 86,667 15 per year 86,200 Alternate months 85,936 14 per year 82,351 Monthly 82,013 16 per year 80,600 2,290 2,430 1,880 1,930 780 2,480 1,453 800 2,140 1,654 480 710 569 1,350 2,771 455 3,436 2,664 901 449 1,358 753 1,190 1,508 1,467 2,513 639 542 397 445 296 1,416 2,287 1,134 1,353 677 667 399 1,551 466 292 3.5 3.8 2.9 3 1.2 3.8 2.9 1.2 3.3 2.9 0.7 1.1 12.8 0.8 11.4 8.84 6.6 10.1 2.4 3.95 2.5 1.1 4 8.9 3.3 2.2 4.7 7.59 2 4.49 1.2 2.9 10.5 3.3
38
EUROPE
Rank Country
56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 Russia Netherlands Russia Sweden Russia Austria Netherlands France Finland Poland Czech Rep. Finland Finland Netherlands Russia Russia Russia Netherlands Netherlands Finland
T itle
Mezonin Groei & Bloei Elle Decor Drmhem & Trdgrd Luchshie Interery Gusto 101 Woonideen Maisons Cot Ouest Maalla Mj Pikny Dom Blesk Hobby Koti & Keitti Meidn Talo Wonen Landelijke stijl Krasivye Doma AD Interni Eigen Huis & Interieur Elle Wonen Glorian Koti
Publisher
Parlan Publishing Groei & Bloei Media BV Hachette Filipacchi Shkulev/InterMedia Group LRF Media Warner World Media Verlagsgruppe News Sanoma Uitgevers Groupe Express Roularta Yhtyneet Kuvalehdet Burda Publishing Polska Ringier r Aller Media A-lehdet Uitg. WVM Europublinet BV Krasiviye Doma Press Cond Nast Independent Media Sanoma Magazines Sanoma Uitgevers Hachette Filipacchi Media Sanoma Magazines Finland
Frequency
Circulation
80,000 76,430 75,000 74,400 74,000 71,962 71,894 71,083 65,176 63,064 62,897 62,064 61,578 60,710 60,000 60,000 60,000 59,555 56,194 55,427

162 371 297 609 355 1,205 654 179 179 334 736 470 231 168 0.3 2.7 0.5 8.7 2.6 2.17 2 4 7.5 1.3 3.4 1.7 3.8
Monthly 11 per year Monthly 14 per year Monthly Monthly Monthly Alternate months Quarterly Monthly Monthly 10 per year Monthly Alternate months Monthly Monthly Monthly Monthly 10 per year Monthly
MEN'S MONTHLIES/WEEKLIES
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 Russia Russia Germany Russia France UK Germany UK UK Poland Poland Spain Russia Germany Germany Russia Poland Russia Poland Poland France Russia Russia UK Poland Poland Russia Russia UK Russia Belgium Ukraine UK France Spain Netherlands Spain UK UK Ukraine Netherlands Maxim Mens Health Playboy Maxim Detox Entrevue Men's Health Men's Health FHM Nuts Auto wiat Motor FHM Playboy GQ FHM XXL Top Gear - Edycja Polska Esquire CKM - Czasopismo Kadego Mczyny Logo FHM FHM Collezioni Uomo Zoo Men's Health Edycja Polska Playboy GQ GQ GQ Medved P-magazine Maxim Stuff GQ DT Downtown Revu Mens Health Healthy for Men Men's Fitness XXL Playboy Hachette Filipacchi Shkulev/InterMedia Group Independent Media Sanoma Magazines Hubert Burda Media Hachette Filipacchi Shkulev/InterMedia Group Lagardre Active Natmag Rodale Motor-Presse Stuttgart Bauer Consumer Media IPC Media Axel Springer Polska Wydawnictwo Bauer Focus Ediciones Burda Cond Nast Verlag Mitte Editionen PH Rodionov Burda Communications Independent Media Sanoma Magazines Marquard Media Polska Agora SA Lagardre Active PH Rodionov Independent Media Sanoma Magazines Bauer Consumer Media Motor-Presse Polska Marquard Media Polska Cond Nast Cond Nast Cond Nast Publications Forward Media Group Think Media Hachette Filipacchi Presse Haymarket Consumer Media Cond Nast Focus Ediciones Sanoma Men's Magazines Motorpress Ibrcica River Publishing Dennis Publishing Media Print Sanoma Men's Magazines Monthly Monthly Monthly Monthly Monthly 10 per year Monthly Monthly Weekly Weekly Weekly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Weekly Monthly Monthly Monthly Monthly Monthly Monthly Weekly Monthly Monthly Monthly Monthly Weekly Monthly Alternate months 10 per year Monthly Monthly 395,556 292,222 281,888 260,000 225,926 225,195 220,775 209,712 182,896 179,133 173,213 161,326 160,000 145,923 140,117 140,000 138,350 135,000 129,679 118,827 117,008 110,000 110,000 108,294 106,958 105,791 100,000 100,000 95,253 84,300 81,000 80,000 75,932 74,645 74,060 68,542 68,476 66,753 66,702 65,000 64,323 1,923 1,164 1,110 3,025 1,147 770 1,639 973 2,905 1,254 478 786 290 470 448 440 202 1,715 859 1,031 160 710 443 1,103 248 463 214 42,896 214 327 547 151 607 98 418 3.3 2 1.7 2.3 1.2 3.3 2 9.64 4.16 1.3 1.4 0.4 0.7 0.8 1.46 0.3 5.69 2.85 0.3 1.4 1.47 3.66 0.4 0.9 0.4 4.7 1.22 0.7 4 0.4 1.2 0.56 3.1
39
EUROPE
Rank Country
42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 Sweden UK UK Ukraine Spain Netherlands Netherlands France Czech Rep. Netherlands Spain France Germany Belgium Ukraine Sweden Greece Netherlands Sweden Hungary Spain Sweden Hungary Ukraine Russia Poland Hungary Spain Greece Greece Romania Greece Greece Belgium
T itle
Gr Det Sjlv BBC Focus Loaded MensHealth Man FHM Men's Health L'Optimum Maxim BLVD-Man GQ Maximal Coup Ch Playboy Slitz Men's Health Esquire Magazine Caf CKM Primera Linea King Magazine FHM Ego Robb Report Trendy tlet Mozaik Playboy Penthouse (Jan-Sept.) Playboy FHM Status Maxim Menzo
Publisher
Bonnier Publications Bristol Magazines IPC Media Independent Media Grupo Zeta Free Media Group Weekbladpers Tijdschriften Editions Jalou Hachette Filipacchi 2000 Credits Media Conde Nast SA Lagardre Active Inter Publish Think Media Burda Ukraine MDM Tidskrifter Liberis Publications Esquire Media Aller Magazine Marquard Media Magyarorszg Grupo Zeta Egmont Tidskrifter Sanoma Budapest Kiad Perekhid Media Independent Media Sanoma Magazines Prowana IQ Press Kiad Prisma Sigma-Alpha-Mi Publications Attica Publications Group SaNoma Hearst Liberis Publications Imako Publications Think Media
Frequency
Circulation
63,400 61,608 59,532 55,000 54,864 48,878 47,468 45,976 44,505 39,764 39,131 35,980 35,311 35,000 35,000 32,600 31,541 29,431 28,700 28,172 27,488 25,900 25,625 25,000 22,000 18,750 17,644 16,864 15,920 15,813 15,737 15,580 15,228 15,000

680 64 155 269 255 141 554 540 22,344 98 225 112 93 110 62 137 107 119 158 145 9,723 1.4 0.37 0.4 2 1.9 1.6 0.8 2.5 0.56 6.9 1.3 0.2 1.3 0.35 0.4 3.3 1.3 4.8 4.4 1.1
18 per year Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 4 per year Monthly Monthly Monthly Monthly Monthly Monthly Monthly 8 per year Monthly Monthly Monthly Monthly Monthly Monthly Monthly biMonthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Alternate months
TV GUIDES
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Russia Germany Germany France Germany Poland France Poland Germany Germany Germany UK UK Russia Switzerland Russia France France France Netherlands France Germany Poland Russia UK Germany Germany Antenna-telesem TV 14 TV Digital Tl Z TV Movie Tele Tydzie Tl 7Jours Teleprogram - Dokadna Informacja TV SPIELFILM HRZU Auf einen Blick TV Choice What's on TV Teleprogramma TVtglich (G) Telenedelya TV Grandes Chanes Tl Loisirs Tl 2 Semaines Veronica Magazine Tl Star TV direkt Tele Magazyn 7 Dney Radio Times TV Hren und Sehen Funk Uhr Hachette Filipacchi Shkulev/InterMedia Group Bauer Media Group Axel Springer EPM 2000 Bauer Media Group Wydawnictwo Bauer Lagardre Active Teleprogram Hubert Burda Media Axel Springer Bauer Media Group H Bauer Publishing IPC Media Komsomolskaya pravda Tamedia /Riniger Populyarnaya pressa Prisma Presse Prisma Presse Prisma Presse Veronica Uitgeverij Mondadori France WAZ Zeitschriften Marketing Co. Spka Wydawnicza 'Tele Magazyn' 7 Dney BBC Worldwide Bauer Media Group Axel Springer Weekly Fortnightly Fortnightly Weekly Fortnightly Weekly Weekly Weekly Fortnightly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Fortnightly Weekly Fortnightly Weekly Weekly Fortnightly Weekly Weekly Weekly Weekly Weekly 3,948,109 2,312,596 2,023,028 1,683,810 1,599,339 1,512,370 1,500,103 1,488,453 1,446,003 1,437,118 1,358,243 1,335,894 1,270,032 1,250,883 1,182,000 1,163,162 1,136,276 1,132,297 1,125,496 1,109,472 1,104,279 1,081,193 1,024,247 1,006,013 961,114 935,263 662,461 10,204 5,680 3,060 6,148 5,840 10,740 5,841 6,290 4,740 2,930 1,787 3,440 976 3,858 3,149 4,958 5,255 2,794 4,648 1,660 3,399 2,610 3,020 1,640 17.7 8.8 4.7 9 35.64 9.7 7.3 4.5 3.6 7 24.8 6.7 20.4 2.6 5.9 5.3 4.7 2.5
40
EUROPE
Rank Country
28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 Germany France Poland France France Ireland Poland Netherlands Netherlands Belgium Poland Ukraine Poland Poland Belgium Russia Netherlands Poland France Czech Rep. Netherlands Ukraine Czech Rep. UK Ukraine Russia Belgium Austria Poland Ukraine Netherlands Finland Hungary Netherlands Switzerland Hungary Netherlands UK Ukraine Belgium Switzerland Belgium Belgium UK UK Hungary Russia Switzerland
T itle
TV Pur Tlrama To & Owo Tl Cble Satellite Hebdo Tl Poche Skymag Ireland Twoje Imperium Troskompas Mikro Gids Dag Allemaal (+ Express) Magazyn Telewizyjny Kurier TV Telenedelya Tele Max Super TV Cin Tl Revue TV-Park VARAgids Tele wiat Tl Magazine TV Max AVRObode Art-Mozaika Tv Magazn TV Times Telegid MK-Bulvar HUMO TV-Media Program TV Teleskop NCRV-gids TV-Maailma Sznes RTV VPRO Gids Tl top matin (F) TVR Ht TV Krant TV Easy 7+ 7ja TeVe Blad TV Guide (F) Story TVFamilie (+Blik) TV and Satellite Week Inside Soap TV Kthetes TV 7 TV Star (G)
Publisher
Bauer Media Group Tlrama Wydawnictwo Bauer Hommell Mondadori France News Magazines Wydawnictwo Bauer Hilversumse Media Compagnie BV Programmabladen AKN Magnet Magazines Wydawnictwo Bauer UMH Wydawnictwo Bauer Wydawnictwo Bauer Cin Revue Editions Media Park VARA Omroepvereniging Wydawnictwo Bauer Axel Springer France Bauer Media BV Programmabladen AKN Art-Mozaika Astrosat IPC Media Mega-press Moskovsky Komsomolets Sanoma Magazines Belgium Verlagsgruppe News Oficyna Wydawnicza Press - Media UMH BV Programmabladen AKN Yhtyneet Kuvalehdet Sanoma Budapest Kiad Omroepvereniging VPRO Edipresse Publications Axel Springer-Budapest Hilversumse Media Compagnie IPC Media 7 Plus 7 Media Sanoma Magazines Belgium Edipresse Publications Sanoma Magazines Belgium Magnet Magazines IPC Media Hachette Filipacchi (UK) Axel Springer-Budapest PH Rodionov Axel Springer Schweiz
Frequency
Monthly Weekly Weekly Weekly Weekly Monthly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Fortnightly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Fortnightly Weekly Weekly
Circulation
657,657 640,352 639,468 623,303 593,059 546,059 468,191 448,875 441,591 438,000 434,271 426,000 425,416 417,054 413,000 397,426 365,953 357,244 356,059 342,580 337,161 330,000 328,145 310,066 310,000 305,000 278,000 266,772 252,695 250,000 247,283 234,515 225,338 218,483 210,212 209,741 206,195 201,724 200,000 193,000 189,510 188,000 186,000 183,556 181,390 173,036 171,368 170,395

830 2,428 2,236 2,404 2,885 2,143 962 1,051 17,901 1,516 1,907 542 1,263 178,249 1,676 954 2,935 1,047 435 705 782 1,753 1,655 629 699 120,514 1022 557 589 722 541 439 484 578 512 415 55,836 333 82,423 51,757 429 695 248 266 1.3 7.42 7.11 7 7.7 19.7 5.03 10.82 1.8 4.19 19.6 2.9 7 9.74 4.9 5.2 4.44 19.7 3.4 3.57 1.2 13.2 14.5 3.16 4.3 8.5 4 34.3 5.7 4.2 1 2.35 6.1 26 9.1 6.1 0.9 1.4 2.9 6.8
WOMEN'S WEEKLIES
1 2 3 4 5 6 7 8 9 10 11 12 13 Germany Germany Spain France UK Poland Netherlands Germany Russia UK Spain Germany Germany Freizeit Revue BILD der FRAU Pronto Femme actuelle Take a Break ycie na Gorco Vrouw Neue Post Starhit OK! Magazine Hola Das Neue Blatt tina Hubert Burda Media Axel Springer Publicaciones Heres Prisma Presse H Bauer Publishing Wydawnictwo Bauer Telegraaf Tijdschriften Groep Bauer Media Group Hachette Filipacchi Shkulev/InterMedia Group Northern and Shell PLC Hola SA Bauer Media Group Bauer Media Group Weekly Weekly Weekly Weekly 50 per year Weekly Weekly Weekly Weekly 50 per year Weekly Weekly Weekly 981,176 977,489 974,254 964,270 914,109 894,148 827,660 770,986 683,333 551,765 537,270 533,333 528,750 2,970 5,890 3,097 6,192 2,951 6,160 1,282 2,320 543 2,489 2,167 1,710 2,740 4.6 9.1 8.2 6 20.44 9.4 3.6 0.9 5 5.7 2.6 4.2
41
EUROPE
Rank Country
14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 UK Poland Poland Germany Netherlands Poland France Poland Poland Russia UK Poland Germany UK UK Germany UK UK Spain Germany Russia UK Germany Switzerland UK Spain Netherlands Hungary Hungary Belgium Sweden Spain Sweden Ukraine Switzerland Sweden Spain Hungary Spain Czech Rep. Belgium Sweden Hungary Switzerland Romania Czech Rep. Sweden Finland Hungary Sweden Belgium Netherlands Netherlands Sweden Finland Romania Russia Czech Rep. Romania Netherlands Hungary Hungary
T itle
Closer Tina Chwila dla Ciebie Freizeitwoche Libelle Naj Maxi Przyjacika Rewia Tayny Zvezd Heat Pani Domu Frau im Trend Chat New! FREIZEITSPASS That's Life Now Diez Minutos die aktuelle Hello! Hello! Lisa SI Style (G) Woman Que Me Dices Margriet Story Nk Lapja Libelle Hemmets Journal Cuore Allers Liza Fmina (F) Hemmets Veckotidning Semana Kiskegyed Lecturas Blesk pro zeny Flair (Dutch) ret Runt Best Glckspost (G) Click pentru femei Chvilka pro tebe Svensk Damtidning Me Naiset Blikk Nk Hnt Extra Femmes d'Aujourd'hui Flair Vriendin Allas Anna Femeia de azi Ok! Tina Libertatea pentru femei Viva Meglepets Hot!
Publisher
Bauer Consumer Media Wydawnictwo Bauer Wydawnictwo Bauer Bauer Media Group Sanoma Uitgevers G+J Gruner+ Jahr Polska Editions Bauer Edipresse Polska SA Wydawnictwo Bauer Bauer Russia Bauer Consumer Media Marquard Media Polska Hubert Burda Media IPC Media Northern and Shell Magazines Hubert Burda Media H Bauer Publishing IPC Media Hachette Filipacchi WAZ Zeitschriften Marketing Co. Forward Media Group Hello! Hubert Burda Media Ringier IPC Media Hachette Filipacchi Sanoma Uitgevers Sanoma Budapest Kiad Sanoma Budapest Kiad Sanoma Magazines Belgium Egmont Tidskrifter Grupo Zeta Allers frlag Burda Ukraine Edipresse Publications Allers frlag RBA Revistas Axel Springer-Budapest RBA Revistas Ringier Cr Sanoma Magazines Belgium Allers frlag Sanoma Budapest Kiad Ringier Adevarul Holding Bauer Media Allers frlag Sanoma Magazines Finland Ringier Kiad Allers frlag Sanoma Magazines Belgium Sanoma Uitgevers Audax Publishing bv Allers frlag Yhtyneet Kuvalehdet SaNoma Hearst Axel Springer Russia Bauer Media Ringier Sanoma Uitgevers Sanoma Budapest Kiad Ringier Kiad
Frequency
Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly 50 per year Weekly Weekly 50 per year Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly 50 per year Weekly 50 per year Weekly Weekly 50 per year Weekly Weekly Weekly Weekly Weekly 50 per year Weekly Weekly Weekly Weekly 50 per year Weekly Weekly Weekly Weekly Weekly Weekly 50 per year Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly
Circulation
521,018 513,485 485,106 481,676 475,590 474,145 465,293 462,734 453,440 448,395 437,425 433,435 430,025 423,267 388,971 386,369 384,659 376,611 376,101 371,507 350,000 339,973 336,960 330,000 326,106 309,039 296,745 280,592 272,226 267,000 217,800 216,959 216,000 210,000 209,012 207,600 205,069 203,332 198,931 187,083 176,000 166,200 152,997 141,622 139,029 139,027 137,600 136,865 133,618 130,100 130,000 123,761 120,888 117,000 113,347 112,803 112,377 112,270 106,208 102,930 99,494 95,807

1,789 5,054 5,006 880 2,414 5,054 2,600 4,626 1,251 806 1,738 4,927 800 1,370 661 720 936 1,085 1,186 1,790 396 1,769 1,730 274 798 982 1,717 1,145 853 105,746 543 1,477 263 1,142 886 1,060 690 79,861 520 272 726 422 269 51,275 679 718 371 370 517 408 656 626 340 298 3.6 16.77 16.61 1.4 17.7 16.77 15.35 4.15 1.4 3.5 16.35 1.2 2.8 1.3 1.1 1.9 2.2 3.1 2.8 0.7 3.6 2.7 13.7 1.6 2.6 12.6 13.4 10 11.6 1.4 8.38 39.6 3 10.4 2.8 7.8 8.8 6.1 13.6 8.2 9.5 3.2 5.6 5 5.3 8.4 4.1 0.9 4.6 7.3 4.6 4 3.5
42
EUROPE
WOMEN'S FORTNIGHTLIES
1 2 3 4 5 6 7 8 9 10 11 12 13 14 Germany Poland Poland Germany Germany Poland Austria Ukraine Czech Rep. Czech Rep. Switzerland Czech Rep. Ireland Slovenia Brigitte Show Party ycie Gwiazd freundin Fr Sie Z ycia Wzite Woman Viva! Glanc ena a ivot Annabelle (G) Napsno ivotem U Magazine Anja Gruner + Jahr Wydawnictwo Bauer Edipresse Polska SA Hubert Burda Media Jahreszeiten Verlag Phoenix Press z o.o. Verlagsgruppe News Edipresse Ukraine Astrosat Bauer Media Tamedia Bauer Media Harmonia Delo Revije Fortnightly Fortnightly Fortnightly Fortnightly Fortnightly Fortnightly Fortnightly Fortnightly Fortnightly Fortnightly Fortnightly Fortnightly Fortnightly Fortnightly 729,376 587,431 563,748 539,882 461,156 457,533 215,044 100,000 75,117 69,574 69,227 52,964 30,846 25,577 3,410 533 1,712 2,250 2,020 3,369 557 208 268 386 259 199 136 5.3 1.77 5.68 3.5 3.1 11.18 7.9 1.18 3 4.3 12.9 2.2 8
WOMEN'S MONTHLIES
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 Russia Russia Russia Poland Poland Poland Poland Poland UK France Russia Czech Rep. Russia Germany UK UK France Russia France Russia France France Russia UK Russia Germany UK Russia Poland Germany UK UK Russia France Poland Russia Ukraine Germany UK Russia Ukraine UK UK Germany Germany Spain Karavan Istoriy. Kollektsiya Cosmopolitan Glamour Claudia Kobieta i ycie wiat Kobiety Poradnik Domowy Olivia Glamour Prima Burda Svet zeny posli recept! Liza Dobrye sovety InStyle Good Housekeeping Cosmopolitan Avantages Psychologies Cosmopolitan Samaya Marie-Claire Glamour Story Woman and Home Elle JOY Waitrose Food Illustrated Karavan Istoriy Twj Styl Cosmopolitan BBC Good Food Sainsbury's Magazine Marie Claire Psychologies Magazine Joy Good Housekeeping Edinstvennaya myself Candis Mini Dobrye Sovety Prima Marie Claire Brigitte woman Jolie Glamour 7 Dney Independent Media Sanoma Magazines Cond Nast G+J Gruner+ Jahr Polska Wydawnictwo Bauer Wydawnictwo Bauer Agora SA Marquard Media Polska Cond Nast Publications Prisma Presse Burda Burda Praha Burda Hubert Burda Media The National Magazine Company The National Magazine Company Groupe Marie-Claire Hachette Filipacchi Shkulev/InterMedia Group Groupe Marie-Claire Edipress-Konliga Groupe Marie-Claire Publications Cond Nast Forward Media Group IPC Media Hachette Filipacchi Shkulev/InterMedia Group MVG Medien Verlagsgesellschaft John Brown 7 Dney Wydawnictwo Bauer MVG Medien Verlagsgesellschaft BBC Worldwide Seven Squared Hachette Filipacchi Shkulev/InterMedia Group Finev Marquard Media Polska Independent Media Sanoma Magazines Edipresse Ukraine Cond Nast Verlag Newhall Publications Burda Burda Ukraine The National Magazine Company European Magazines Gruner + Jahr Vision Media Conde Nast SA Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 910,000 883,878 700,000 697,003 639,748 638,996 626,030 507,653 474,228 470,006 460,000 438,973 430,000 418,335 394,421 376,857 371,282 365,000 360,745 360,000 356,761 356,446 350,000 339,901 330,000 321,519 320,582 316,389 311,771 310,451 305,070 301,540 290,000 285,143 281,548 280,000 280,000 273,430 272,100 270,000 270,000 268,372 265,186 257,751 256,965 253,958 6,120 1,911 4,005 1,651 2,402 2,872 2,727 1,289 2,331 2,210 372 2,279 1,010 1,584 1,747 1,847 573 1,721 623 3,065 1,408 221 791 572 740 1,615 3,680 4,267 1,020 1,029 4,005 229 2,631 1,217 1,654 782 340 375 503 389 647 1,063 840 590 489 10.6 3.3 13.29 5.48 7.97 9.53 9.05 2.6 3.8 4.2 3.9 1.6 3.2 3.5 1 1.1 0.4 1.6 1 1.1 3.3 6.4 14.16 1.6 2.1 8.1 0.4 4.04 2.9 4.44 0.5 0.8 0.9 2.21 1.3 2.2 1.3 0.9 1.3
43
EUROPE
Rank Country
47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 Germany Russia Poland Czech Rep. France Poland Poland Russia Hungary Russia Spain Spain Russia Russia Russia Russia Russia Ukraine Russia Netherlands Netherlands Russia Russia Finland Russia Ukraine Ukraine Belgium Russia
T itle
Petra Shape Avanti Svet zeny Biba Glamour In Style - Edycja Polska Top Beauty Patika Magazin Sex And The City Cosmopolitan Elle Instyle Zdorovye Krestyanka Magiya Cosmo Vogue Natali Cosmopolitan Shopping LINDA. Glamour Zhenskoe Zdorovye LOfficiel Hyv Terveys Hairs How Cosmopolitan Karavan Feeling Harpers Bazaar
Publisher
Jahreszeiten Verlag Veneto Agora SA Burda Praha Mondadori France G+J Gruner+ Jahr Polska Burda Communications Topbyuti Galenus Lapkiad Parlan Publishing Grupo G+J Hachette Filipacchi Progressiv Media/ Sk Press Zdorovye PH Rodionov Independent Media Cond Nast Blits-Inform Independent Media Sanoma Magazines Mood for Magazines146,869 G+J Glamour C.V. Zhenskoye Zdorovye Parlan Publishing Sanoma Magazines Finland STP Independent Media Karavan Media Sanoma Magazines Belgium Independent Media Sanoma Magazines
Frequency
Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 913 Monthly Monthly Monthly 14 per year Monthly Monthly Monthly Monthly Monthly
Circulation
251,919 250,000 248,427 242,174 239,304 238,475 236,667 220,000 218,597 200,000 194,887 184,090 180,000 170,000 155,170 151,250 150,000 150,000 147,500 6.7 145,027 144,000 141,429 141,357 135,000 135,000 130,000 122,000 121,875

1,210 202 1,959 535 905 1,570 362 234 491 140 790 612 1,823 892 314 587 863 654 307 506 140 452 267 217 52,785 152 1.9 0.4 6.5 6 5.21 1.2 0.4 5.8 0.2 2.1 1.6 3.2 1.5 0.5 1 4.9 1.1 2.2 0.9 0.2 10.2 1.52 1.23 5.8 0.3
MAJOR MAGAZINE TITLES (B2B)

ADVERTISING/COMMUNICATION/MARKETING
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Italy Poland Italy Poland Italy Poland Poland Poland Poland UK UK Poland UK Finland Hungary Poland Hungary Hungary Hungary Poland Poland UK UK UK Promotion Magazine Kolporter Salon Kulturalny Macef Magazine Detal Dzisiaj Master Meeting Handel Poradnik Handlowca Wiadomoci Handlowe Miesicznik Przemysu Oglnopolskie Pismo Rynku FMCG Hurt Marketing Week Marketing Nasz Kolporter The Marketer Myynti & Markkinointi Trade Magazin Gazeta Maych i rednich Przedsibiorstw lelmiszer Progresszv Magazin Mai Piac Wasny Biznes Franchising Info Top Class Event PRWeek Creative Review Organizzazione Promozione Kolporter Holding sp. a o.o. Fiera Milano International Trade Press Communication Agency Int. Polskie Wydawnictwo Fachowe Biuro Promocji i Reklamy "Generalczyk" Wydawnictwo Gospodarcze Fischer Trading Group Centaur Media Haymarket Business Media Kolporter Holding sp. a o.o. The Chartered Institute of Marketing Myynnin Ja Markkinoinnin Ammattilaiset SMKJ Grabowski Kiad Top Multimedia Tomasz Peplak Professional Publishing Hungary Kiad Crier Mdia Magyarorszg Hvg Kiad Zrt. Profit System Unit Wydawnictwo Informacje Branowe Haymarket Business Media Haymarket Business Media Centaur Media 6 per year Monthly Six-Monthly Monthly Monthly Fortnightly Monthly Monthly Monthly Weekly Weekly Monthly Monthly 9 per year Monthly Monthly Monthly Monthly Monthly Monthly Quarterly Monthly Weekly Monthly 146,794 126,750 83,405 83,375 73,834 70,000 65,000 60,417 39,167 35,465 35,354 31,896 31,287 27,175 21,318 20,000 17,928 17,740 16,065 15,508 15,000 14,977 14,486 11,610
44
EUROPE
Rank Country
25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Finland UK UK UK UK Czech Rep. Czech Rep. Czech Rep. Czech Rep. Czech Rep. Czech Rep. Ireland Hungary Romania Czech Rep. Hungary
T itle
Markkinointi & Mainonta Revolution Media Week Campaign Sales Promotion Magazine Trend Marketing Retail Biz Svet baleni Sign Marketing & Media Strategie Irish Marketing Journal Kreatv The Marketer Direkt Turizmus Trend
Publisher
Talentum Media Haymarket Business Media Haymarket Business Media Haymarket Business Media Sales Promotion Publishing Economia Atoz Marketing Services esk a slov. odb. nakl. Economia Economia Mlad Fronta Mount Media Professional Publishing Hungary Kiad The Marketer Magazine B2b Media Professional Publishing Hungary
Frequency
39 per year Monthly Weekly Weekly Monthly Monthly 6 per year 6 per year 6 per year Weekly Weekly Monthly Monthly Monthly Monthly
Circulation
10,176 9,929 9,719 8,100 7,443 7,100 7,000 7,000 6,700 6,500 6,500 4,800 4,749 4,000 3,250 2,711

AUTOMOTIVE
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Italy Italy Italy Ireland Italy Czech Rep. UK Czech Rep. UK UK UK UK Czech Rep. UK Czech Rep. Czech Rep. Poland UK Poland UK Czech Rep. Finland Czech Rep. Czech Rep. Poland Ireland UK Czech Rep. Poland UK Notiziario Motoristico Fleet Magazine Edizioni Semantica Per L'automobile Auto Ireland Car Carrozzeria Automobil Industry Aftermarket Autoforum Motor Industry Magazine CAT - Car and Accessory Trader Motortrader Glass's Guide Car Values Autoprofi Commercial Vehicle Workshop Autobusiness Doprava a silnice Autoexpert British Dealer News Auto Firmowe Bodyshop Magazine Trucker Kuljetusyrittj Autoexpert Autoservis Auto-Moto Serwis Auto Trade Journal Tyres and Accessories Autodata News Transport i Spedycja Professional Motor Factor Collins Sumo Publishing Semantica Harmonia Reed Business Information Infocentrum Crystal Communications Motorcom The Institute Of The Motor Industry Haymarket Consumer Media Metropolis Business Publishing Glass's Information Services Axel Springer Praha Hamerville Magazines Club 91 Business Media CZ Vogel Business Media Mayo Media Magazines Internet Prasa Media Plenham Business Media CZ SKAL Kustannus Autopress Autoservis Akademie Instalator Polski sp. zo.o. Automotive Publications Tyre Industry Publications Motorcom Wydawnictwo Forum sp. z o.o Hamerville Magazines Monthly Monthly Monthly Monthly Quarterly 10 per year 6 per year Monthly Monthly Monthly Monthly Monthly Monthly Quarterly Monthly Monthly 10 per year Monthly Monthly Monthly 9 per year Monthly Monthly Monthly Monthly Monthly 6 per year 6 per year 165,318 160,211 150,485 135,000 85,380 50,000 30,118 30,000 18,251 16,990 16,880 15,692 15,000 10,013 10,000 10,000 10,000 9,546 9,500 9,322 8,945 8,601 8,000 8,000 8,000 5,600 5,221 5,000 4,000 3,167 66 35 0.8 0.4
BANKING/FINANCIAL/INSURANCE/LEGAL
1 2 3 4 5 6 7 8 9 10 11 12 13 Germany Germany Germany Germany UK UK Germany Germany Germany Finland Germany Germany Germany DBB-Magazin Deutsches rzteblatt Gesamt Mobil-Das Rheuma-Magazin Bundesrechtsanwaltskammer Mitteilungen Accountancy The Law Society Gazette Marburger Bund Zeitung Behoerden Spiegel Gesamt Zahnrztliche Mitteilungen Gesamtausgabe Suomen YrittjSanomat Anwaltsblatt Bayerisches rzteblatt Medical Tribune DBB Verlag Deutscher rzte-Verlag wdv Gesellschaft f. Medien Verlag Dr. Otto Schmidt Wolters Kluwer (UK) The Council Of The Law Society Schenkelberg-Stiftung Pro Press Verlagsgessellschaft Deutscher rzte-Verlag Suomen Yrittjien Skypoint Deutscher Anwaltverein Atlas Verlag Medical Tribune Verlagsges 10 per year Weekly 6 per year 6 per year Monthly Weekly 18 per year Monthly Fortnightly Monthly Monthly Monthly Weekly 620,431 399,217 188,753 153,695 130,540 116,632 116,581 99,505 81,196 78,160 68,879 67,566 66,896 118 2.7
45
EUROPE
Rank Country
14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 Germany Germany Germany Germany Germany UK Germany UK Germany Finland Germany Finland UK UK Poland UK Finland UK Germany Romania Finland UK Ireland UK Poland Czech Rep. Germany Czech Rep. Hungary Hungary Czech Rep. Ireland Finland Czech Rep. Ireland Hungary Hungary Romania Ireland Finland Ireland Romania Hungary Czech Rep. Czech Rep. Ireland Czech Rep.
T itle
rzte Zeitung CME Niedergelassene Arzt, Der faktor arbeitsschutz Polizeispiegel The Journal Aktiv im Ruhestand Accountancy Age UniversityJournal Taloustaito Yritys Neue juristische Wochenschrift Ekonomi PQ Magazine PASS Kancelaria Financial Adviser Yrittj Money Marketing Deutsches Steuerrecht Euroinvest O&P The Lawyer Accountancy Ireland Legal Week Monitor Ksigowego Euro Der Betrieb Ekonom Adkdex Ad Kapital You & Your Money Fakta Profit Business & Finance Ad Tb-Kalauz Ad-Krdsek s Vlaszok Financial Director Business Plus Tilisanomat Law Society of Ireland Business Adviser gyvdvilg Fp - Financni Poradce Osobn finance agendaNi magazine Lobby
Publisher
rzte-Zeitung Verlag Springer Verlag WPV Wirtschafts-u. Praxisverlag Universum Verlag DBB Verlag The Personal Finance Society DBB Verlag Incisive Media OS Technology Research Verotieto Vlg. Neue Wirtschafts-Briefe Yhtyneet Kuvalehdet PQ Publishing Wolters Kluwer (UK) Wolters Kluwer Polska FT Business Suomen Yrittjien Sypoint Centaur Media Verlag C.H. Beck Euroest Invest Nordinfo Ab Centaur Media ICAI Incisive Media Grupa Wydawnicza Infor SA Euronews Verlagsgruppe Handelsblatt Economia Complex Kiad Complex Kiad Euromedia CS Ashville Media Group Talentum Media Stanford Business & Finance Complex Kiad Complex Kiad Business Publishing Group Business Plus Taloushallintoliiton Julkaisut Law Society Gazette Apulum 94 Complex Kiad Economia Cpress Media bmf Business Services Lobby CR
Frequency
daily Monthly Monthly 6 per year Monthly Quarterly Monthly Weekly 6 per year Quarterly Weekly 9 per year Monthly Monthly Monthly Weekly 6 per year Weekly Weekly Monthly 6 per year Weekly Weekly Fortnightly Weekly Weekly Weekly Monthly Monthly Monthly Weekly Monthly Fortnightly Monthly 6 per year Monthly Monthly Monthly Monthly Monthly
Circulation
63,925 63,106 62,395 61,644 54,207 51,946 47,005 44,912 43,700 43,094 42,642 42,509 35,495 33,868 33,000 30,951 29,283 29,255 29,033 29,000 28,378 27,978 26,552 25,460 24,871 23,544 22,992 22,609 21,649 20,838 20,000 18,182 18,030 15,830 15,767 14,850 13,989 11,849 11,640 11,424 11,000 10,000 9,847 9,400 8,239 7,329 5,715

98 127 86 39 19 43 1.1 1.4 1 0.4 0.2 0.5
BUILDING/ENGINEERING/CONSTRUCTION
1 2 3 4 5 6 7 8 9 10 11 12 13 14 Italy Italy Germany Italy Germany Poland Germany Italy UK Germany Italy Finland Germany Germany Modulo Casa&Clima Deutsches Architektenblatt Il Commercio Edile Top Agrar Inynier Budownictwa (edycja patna) Wochenblatt Specializzata RICS Business dlz agrarmagazin Finiture & Colore Uusi Insinri Wochenblatt Westfalen-Lippe profi-Magazin fr Agrartechnik Be-Ma Editrice Monthly Quine 6 per year corps - Corporate Publishing Services Monthly Tecniche Nuove Monthly Landwirtschaftsverlag, Mnster Monthly Wydawnictwo Polskiej Izby Inynierw Budowlanych DLV Deutscher Landwirtschaftsvlg Weekly Be-Ma Editrice Monthly Atom Publishing Monthly DLV Deutscher Landwirtschaftsvlg Monthly Be-Ma Editrice Monthly Uusi Insinriliitto UIL 10 per year Landwirtschaftsverlag, Mnster Weekly Landwirtschaftsverlag, Mnster Monthly 144,296 133,882 123,932 117,951 117,578 Monthly 102,886 97,597 89,269 77,500 74,399 71,007 64,990 64,645 112,095
46
EUROPE
Rank Country
15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 Finland Italy UK Germany Germany Germany Finland Germany Germany Germany Germany Germany Germany Germany Germany Germany Italy Finland UK Germany Germany Poland Poland Italy Finland UK UK UK UK UK UK Poland UK Poland Poland Italy Hungary Poland Poland Poland Poland Hungary Italy Czech Rep. Czech Rep. Hungary Hungary Ireland Hungary Finland Czech Rep. Czech Rep. Czech Rep. Finland Czech Rep. Ireland Ireland Hungary Hungary Finland Ireland
T itle
TEK-tekniikan akateemiset La Rivendita New Civil Engineer Deutsches Ingenieurblatt Photon - Das Solarstrom-Magazin Jagd in Bayern Srm Land and Forst Journal Werkstatt + Montagepraxis Heizungs Journal BauPortal SI Informationen elektro profi IKZ-HAUSTECHNIK SBZ Show Building Rakennuslehti Construction Manager BW Landwirtschaftliches Wochenblatt Milchrind Katalog Inyniera Budownictwo Oglne
Publisher
Tekniikan Akateemisten Liitto Be-Ma Editrice Emap Inform Fachverlag Schiele and Schoen Photon Europe Kastner Puu- ja erityisalojen liitto DLV Deutscher Landwirtschaftsvlg Heinze Heizungs-Journal Verlag Heizungs-Journal Verlag Erich Schmidt Verlag AT-Fachverlag Bauverlag BV Strobel Verlag Gentner Verlag Be-Ma Editrice Tekniikan Akateemisten Liitto UBM Built Environment Eugen Ulmer KG Landwirtschaftsverlag, Mnster
Frequency
Circulation
64,141 60,592 53,584 47,471 45,116 44,328 43,842 43,591 39,301 37,055 37,048 36,440 35,058 34,842 34,577 34,521 33,940 33,160 32,129 30,685 30,377 30,000 29,924 29,032 28,784 26,848 26,322 24,896 23,343 21,214 21,080 21,000 21,000 20,000 20,000 19,716 19,324 15,390 Annual 12,003 10,925 9,769 9,026 8,500 8,300 7,693 7,534 7,458 7,197 6,609 6,500 6,000 6,000 5,235 5,000 4,500 4,300 4,129 3,958 2,149 1,800

69 1.6
9 per yeat 6 per year Weekly 10 per year Monthly Monthly 15 per year Weekly Quarterly 6 per year 9 per year Monthly Monthly 6 per year Fortnightly Fortnightly 6 per year 40 per year Monthly Weekly Quarterly Wydawnictwo Polskiej Izby Inynierw Budownictwa Annual Dom i Zagroda. Rolniczy Magazyn Remontowo-Budowlany Polskie Wydawnictwo Rolnicze Quarterly Lattoneria Be-Ma Editrice 6 per year Suomen Kiinteistlehti Kiinteistalan Kustannus 10 per year Building Products Metropolis Business Publishing Monthly Inside Housing Ocean Media Group Weekly RIBA Journal Atom Publishing Monthly Building UBM Built Environment Weekly Professional Housebuilder and Developer Hamerville Magazines Monthly Architecture Today Architecture Today 10 per year Informator Budowlany - Murator Wydawnictwo Murator Annual Architect, Builder, Contractor and Developer Ascent Publishing Monthly Informator Instalacyjny - Murator Wydawnictwo Murator Annual Gazeta Narzdziowa Edyton Usugi Edytorskie Monthly Progettare Per La Sanita' Be-Ma Editrice 6 per year Mrnk jsg Logod Bt. Monthly Magazyn Instalatora Wydawnictwo Technika Budowlana Monthly Katalog Inyniera Inynieria rodowiska Wydawnictwo Polskiej Izby Inynierw Budownictwa Przegld Dachowy Log Inmedia Przemysaw Kalicki 6 per year Zawd: Architekt Krajowa Izba Architektw Quarterly Bautrend Hvg Kiad Zrt. Monthly Il Nuovo Cantiere Tecniche Nuove Monthly Projekt Mlada Fronta Monthly Stavitel Economia Monthly Mm Mszaki Magazin Motor Presse Kiad Monthly Magyar ptstechnika Magyar Mediprint Szakkiad Monthly Construct Ireland Temple Media Vz,- Gz,- Fstechnikai Szaklap M-12/B Monthly Talotekniikka Talotekniikka-Julkaisut 8 per year Materialy pro stavbu Business Media CZ Monthly Stavba Business Media CZ Monthly Stavebni a investorske noviny Sni Monthly Shkmaailma Shkinfo Monthly Architekt Architekt Oa Monthly Construction Dyflin Publications Construction Annual Dyflin Publications Villanyszerelk Lapja M-12/B Monthly Magyar Installateur Magyar Mediprint Szakkiad Monthly Shkala Shkinfo 10 per year Association of Consulting Engineers Dyflin Publications
15,000
47
EUROPE
COMPUTING/SOFTWARE/TELECOMMUNICATIONS
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 Italy Italy Italy Italy Italy Poland Czech Rep. Czech Rep. Czech Rep. Czech Rep. UK Czech Rep. Hungary Hungary Czech Rep. Czech Rep. Hungary Czech Rep. Poland Czech Rep. Czech Rep. UK Czech Rep. Ireland Czech Rep. Hungary Poland Czech Rep. Ireland UK Czech Rep. UK Czech Rep. Czech Rep. Czech Rep. Win Magazine Computer Dealer&Var Trade Consumer Electronics Idea Web Elettronica Oggi Komputer wiat Ekspert Chip Computer Medical Tribune Zdravotnicke noviny Networking+ Sestra Pc [& Mac] World Chip Szmtgp Magazin Pc World (printed until 12/2008) It Systm Gamestar Postgradualni medicina Computer Reseller News - Polska Computer Business Medicina po promoci Broadcast Medicina a umeni Computerscope Connect Computerworld Szmtstechnika Computerworld Computer Design Technology Ireland Music Week Medicna pro praxi Televisual Inside Report Computerworld Veterinarstvi Edizioni Master Il Sole 24 Ore Business Media Editoriale Duesse Edizioni Master Fiera Milano Editore Axel Springer Polska Burda Praha Cpress Media Medical Tribune Mlada Fronta Kadium Publishing Mlada Fronta Idg Mo-I Lapkiad Motor Presse Kiad Idg Czech Ccb Idg Mo-I Lapkiad Mlada Fronta Vogel Burda Communications Thomas Taylor Medical Tribune Emap Inform Petr Cincibus Mediateam Cpress Media Idg Mo-I Lapkiad IDG Poland SA Cpress Media Enterprise Ireland UBM Specialist Solen Televisual Media UK Westminster Idg Czech Profi Press Monthly Monthly Monthly Monthly Monthly Monthly Fortnightly Weekly Weekly Monthly Monthly Monthly Monthly MonthLy Monthly Monthly Monthly Fortnightly Monthly 6 per year Weekly 6 per year Monthly Weekly Weekly Quarterly Weekly Monthly Monthly Monthly Fortnightly Monthly 228,826 105,985 94,462 89,956 87,729 64,030 30,370 30,072 20,000 20,000 19,751 18,000 16,308 15,532 14,392 13,500 10,875 10,000 9,494 8,000 8,000 7,615 7,500 7,144 7,000 6,726 5,972 5,500 5,500 5,322 5,000 4,750 2,900 2,576 2,500 140 89 65 87 72 105 53 47 70 1.6 1 0.7 1 0.8 1.2 0.6 0.5 0.8
HEALTHCARE/MEDICAL/PHARMACEUTICAL
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Italy Italy Italy Italy Italy Italy Italy Italy Italy Italy Finland Finland Germany UK UK Finland UK Germany Finland Finland Poland Poland Germany Poland Ireland M.D. Medicinae Doctor Corriere Medico Giornale Del Medico Doctor Aggiornamento Medico Medico E Paziente Medici Oggi Tempo Medico Dm - Il Dentista Moderno Italian Dental Journal Sydn Diabetes PTA heute Asian Trader Convenience Store Sairaanhoitaja Independent Retail News Pharmazeutische Zeitung Hyv Hengitys IT Invalidity Medical Tribune Medycyna po Dyplomie Deutsche Apotheker Zeitung Medycyna Praktyczna Euro Times Passoni Editore Ariete Servizi Editoriali Elsevier Ariete Servizi Editoriali Editrice Kurtis Mep Edizioni - Medico E Paziente Springer - Verlag Italia Elsevier Tecniche Nuove Griffin Suomen Sydnliitto Suomen Diabetesliitto Deutscher Apotheker-Verlag Asian Trade Publications William Reed Business Media Suomen sairaanhoitajaliitto Metropolis Business Publishing Govi-Verlag Hengitysliitto Heli Invalidiliitto Medical Tribune Polska Medical Tribune Polska Deutscher Apotheker-Verlag Medycyna Praktyczna sp.j. ESCRS Weekly Weekly Weekly 6 per year Monthly Monthly Monthly 6 per year Monthly Monthly 5 per year 10 per year Fortnightly Fortnightly Fortnightly Monthly Fortnightly Weekly Bimonthly 10 per year Fortnightly Monthly Weekly Monthly 1,522,997 1,138,184 837,459 447,329 402,999 399,026 370,096 347,930 249,269 190,390 77,519 61,661 49,834 49,626 42,399 42,253 39,700 37,193 36,688 33,358 33,250 32,500 30,245 29,819 28,212
48
EUROPE
Rank Country
26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 Germany Germany Germany Germany Germany Germany Germany Ireland Poland UK Romania Finland UK Poland UK UK Romania UK UK Finland Finland Hungary UK Poland Poland Poland Poland Hungary Hungary Finland Ireland Finland Ireland Poland Hungary
T itle
PTA in der Apotheke Das PTA Magazin Apotheke and Marketing Pharma Rundschau Apotheken-Magazin Apotheken-Depesche Reisejournal fr die Apotheke Spokeout Rynek Zdrowia Scottish Licensed Trade News-SLTN Pharmakon Revanssi Retail Newsagent Muscular Development Off Licence News Shopping Centre Pharma Business Imbibe Forecourt Trader Ksikdess-lehti Avain - Nyckeln Medical Tribune Pharmacy Business Pediatria po Dyplomie PGF Bez Recepty Kardiologia po Dyplomie Medycyna Praktyczna - Pediatria Dental Express Gyrts Trend Parkinson Postia Irish Medical Times Niveltieto Irish Medical News Ginekologia po Dyplomie Magyar Fogorvos
Publisher
Umschau Zeitschriftenverlag Springer Gesundheitsverlag Springer Gesundheitsverlag P.Keppler Verlag Gebr. Storck Verlag GFI- f. medizinische Inform.
Frequency
Circulation
26,193 24,099 23,284 23,085 21,811 21,179 21,100 20,000 20,000 17,337 17,283 14,655 14,121 13,150 13,147 12,038 11,893 11,863 10,843 10,423 9,969 9,963 9,741 9,500 9,073 9,000 8,000 7,912 7,911 7,368 7,114 6,650 6,597 6,500 5,546

Monthly Monthly Monthly Monthly 10 per year Monthly 6 per year Dyflin Publications Polskie Towarzystwo Wspierania Przedsibiorczoci Monthly Peebles Media Group Fortnightly Ruve Press Monthly Mielenterveyden Keskusliitto Quarterly Newtrade Publishing Weekly Fitness Authority Alicja Zarbska 6 per year William Reed Business Media Weekly JLD Media Monthly Business Publishing Group Monthly Monomax 6 per year William Reed Business Media Monthly MTKL Vire Mieli Ab Bimonthly Suomen MS-liitto 7 per year Professional Publishing Hungary Kiad Fortnightly Asian Trade Publications Monthly Medical Tribune Polska 6 per year Bez Recepty Monthly Medical Tribune Polska Monthly Medycyna Praktyczna sp.j. 6 per year Brny Dental Professional Publishing Hungary Kiad . Sauomen Parkinson-liitto 5 per year Medical Publications Suomen Nivelyhdistys Quarterly Danstone Medical Tribune Polska 6 per year Magyar Mediprint Szakkiad 6 per year
MANUFACTURING/PROCESSING
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Italy Italy Italy Italy Italy Germany Italy Poland Italy Italy Poland Italy Italy Poland Germany Germany Germany Germany Germany Germany Germany Poland Germany Germany Ireland Ireland Il Giornale Del Meccanico Tecnologie Meccaniche Macchine Utensili Ien Italia - Industrial Engineering News Lamiera SCOPE Organi Di Trasmissione Wiadomoci Rolnicze Polska (Edycja Bezpatna) Subfornitura News Il Progettista Industriale Top Agrar Polska Oleodinamica Pneumatica Automazione Integrata Poradnik Rolniczy MM-MaschinenMark Elektropraktiker Elektronikpraxis DE-Der Elektro- und Gebudetechniker Chemanager industrieanzeiger elektronik JOURNAL Tygodnik Rolniczy TR Technische Revue Markt and Technik Irish Farmer's Monthly Forage & Nutrition Guide Reed Business Information Reed Business Information Tecniche Nuove Thomas Industrial Media Tecniche Nuove Hoppenstedt Verlag Tecniche Nuove Wiadomoci Rolnicze Polska Tecniche Nuove Tecniche Nuove Polskie Wydawnictwo Rolnicze Tecniche Nuove Tecniche Nuove Promark Vogel Business Media Huss Medien Vogel Business Media Huethig and Pflaum Verlag GIT Verlag Konradin Mediengruppe Huethig Verlag Polskie Wydawnictwo Rolnicze Thomas Industrial Media WEKA Fachmedien Irish Food Publishers Irish Food Publishers Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 6 per year Monthly Monthly Monthly Monthly Weekly Weekly Monthly Fortnightly 20 per year Fortnightly Weekly Monthly Weekly 10 per year Weekly 116,461 112,495 100,626 85,985 81,993 79,915 70,139 62,050 59,636 58,368 58,356 57,115 48,583 47,326 44,345 43,939 43,852 43,660 42,290 40,936 40,327 36,592 32,324 31,452 25,000 24,000
49
EUROPE
Rank Country
27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Poland Czech Rep. Poland Poland Poland Poland Ireland Czech Rep. Ireland Poland Czech Rep. Czech Rep. Hungary Czech Rep. Ireland Ireland Czech Rep. Czech Rep. Czech Rep. Ireland Hungary Ireland Czech Rep. Czech Rep.
T itle
Farmer Gastronom International Nowoczesny Warsztat Nowy Przemys - Miesicznik Gospodarczy Rynek Spoywczy Rolniczy Przegld Techniczny Irish Food Technika a trh ShelfLife Eurogospodarz Technicky tydenik Mm Prmyslove Spektrum Gyrts Trend Textil Journal Retail News Licensed & Catering News Technik Maso Polygrafie Revue NI's Neighbourhood Retailer Ht,- Klma,- Lgtechnikai Szaklap M&C Publishing Papirnicky Journal Food Service
Publisher
PPW "Rzeczpospolita" SA Gastronom International Goldman s.c. Towarzystwo Wspierania Przedsibiorczoci Towarzystwo Wspierania Przedsibiorczoci Agencja Promocji Rolnictwa i Agrobiznesu "Apra" Irish Food Publishers Ccb Mediateam OWG Business Media CZ Mm Publishing Professional Publishing Hungary Kiad esk a slov. odb. nakl. Tara Publishing Company Penton Publications Economia esk a slov. odb. nakl. Mlad a Fronta Penton Publications M-12/B Kft. NutritionWise Vydavatelstvi Pj esk a slov. odb. nakl.
Frequency
Fortnightly Quarterly Monthly Monthly Monthly Monthly Monthly Monthly Fortnightly Monthly Monthly Monthly 6 per year Monthly Monthly Monthly Monthly
Circulation
22,440 20,000 19,091 15,000 15,000 14,091 11,000 10,000 9,296 9,167 9,000 8,500 7,911 7,000 7,000 5,687 5,500 5,000 5,000 4,920 4,613 3,391 2,100 2,000
PUBLIC SECTOR
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 UK UK UK UK UK UK UK Czech Rep. Czech Rep. UK Czech Rep. Czech Rep. UK Poland Czech Rep. UK Ireland Czech Rep. Czech Rep. Czech Rep. Community Care Caring UK LGN Local Authority Building and Maintenance Caring Times Public Sector, Local Government Building Third Sector Atm Ucitelske noviny Regeneration and Renewal Doprava a silnice Tydenik skolstv Public Service Review: Central Govt. Pismo Samorzdu Terytorialnego Wsplnota Verejna sprava The MJ agendaNi magazine Dopravni noviny Moderni obec Parlamentni zpravodaj Reed Business Information Wharncliffe Publishing Hemming Group Hamerville Magazines Hawker Publications Unity Media Haymarket Business Media Aeromedia Gnoviny Haymarket Business Media Business Media Diatum PSCA International Midzykomunalna Spka Akcyjna Municipium Mv CR Hemming Group bmf esk dopravni vydavat. Economia Mlad a Fronta Weekly Weekly Monthly Monthly Monthly Monthly Monthly Monthly Weekly Weekly Monthly Weekly 2 per year Weekly Fortnightly Weekly Weekily Monthly Monthly 41,877 20,251 18,190 17,755 16,778 15,733 12,249 12,000 11,500 10,214 10,000 10,000 9,256 8,539 8,500 8,480 7,329 7,000 5,600 5,200
50
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nortH aMerica
countries included cAnAdA meXico united stAtes oF AmericA
coMMentarY
The north american advertising market has been in decline since the third quarter of 2008. according to zenithoptimedia, ad spend fell by 3.7 per cent in 2008 and by 12.6 per cent in 2009. The recovery is not expected to begin until 2011, with a further decline forecast for the advertising industry of four per cent in 2010 before a slight increase of 0.8 per cent in 2011. The magazine industry has been particularly affected, with zenithoptimedia predicting four consecutive years of declining ad revenues, with falls of 7.9 per cent in 2008, 21.3 per cent in 2009, 10.8 per cent in 2010 and 5.2 per cent in 2011. The magazine industrys share of adspend in the region is expected to fall from 13.5 per cent in 2008 to 10.6 per cent in 2011. was badly affected by the declining advertising market with falls in adspend of 5.8 per cent 2008 and a predicted 16.9 per cent in 2009. it is expected to recover earlier than in the Us, with increases in advertising revenue forecast of 1.3 per cent in 2010 and 0.4 per cent in 2011. The Mexican magazine market has been less severely affected than the other two countries. its advertising revenues increased by 7.9 per cent in 2008 and while it is expected to have fallen by 11.7 per cent in 2009, a strong recovery is expected for 2010 and 2011 with rises in advertising expenditure of eight per cent and 18 per cent respectively. in the Us and Canada, magazine publishers have been faced not only with problems caused by a struggling advertising industry but also with the continual rise of online advertising, expected to have an 18.8 per cent share of adspend in these markets by 2011. in Mexico, online is not seen as a major threat yet since the internet is still far less widespread among the population. online advertising spend is not yet measured. nonetheless, Mexican magazine publishers are adapting to the online medium and while the number of consumer magazines with websites remains low, it is increasing year-on-year. Consumer magazine publishers in the Us and Canada have been active in developing products for digital platforms such as the iphone and making use of online opportunities, including social networks. publishers in the Us are considering creating their own online stores to sell magazines. for some of these initiatives, Us publishers have decided to work together in order to enable them to exploit digital media to the full. in recent years, B2B publishers have been moving away from their traditional reliance on magazines and have been building up their online presence and events, thus reducing, to an extent, their dependence on print advertising revenues. in 2009, revenue from exhibitions and events actually exceeded print advertising revenues in the Us B2B market.
Supporting roles
Regional differences
The Us has been the most affected with the magazine industry losing eight per cent of its advertising revenues in 2008 and is expected to lose a further 21.4 per cent in 2009, 11.2 per cent in 2010 and 5.4 per cent in 2011. it has been a very difficult year for the magazine industry here, with the number of magazine closures exceeding the number of launches in both 2008 and 2009. some titles have cut frequency and/or rate bases while some continue exclusively online. The industry also suffered a decline in newsstand sales in the first half of 2009, partly due to disruption caused by a dispute with wholesaler distributors. subscriptions have risen in 2009, thus keeping overall circulation relatively stable. in Canada, the magazine industry
The publishing associations in the north american region have been active in supporting the magazine industry. in the Usa, both the Magazine publishers of america (Mpa) and american Business Media (aBM) have been promoting magazines to advertisers, drawing on independent research to demonstrate the effectiveness of magazine advertising. in Canada, the organisation of the retail business and particularly the lack of retail space for Canadian magazines, continues to be a major issue. There have also been environmental initiatives in the Us and Canada, concerning the recycling of magazine paper and paper selection. postal rates (given that the majority of magazine sales in both countries are by subscription) are a major and continuing concern. Meanwhile, in Mexico, the main issues facing the magazine industry continue to be the lack of audited circulation and problems with the postal service.
52
north america
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america Canada United states of america United states of america United states of america United states of america United states of america United states of america Canada Canada United states of america United states of america United states of america United states of america United states of america United states of america Canada United states of america United states of america United states of america United states of america United states of america United states of america United states of america Canada United states of america Canada Canada Canada Canada Canada United states of america United states of america United states of america United states of america United states of america Car and driver Motor Trend road & Track Hot rod Magazine automobile Magazine petersen's 4 Wheel & off-road autoweek Car Craft four Wheeler Magazine Hemmings Motor news luxury Vehicles Magazine super Chevy street Thunder street rodder Chevy High performance Classic Cars and parts Hemmings Muscle Machines Carguide Buyer's guide auto passion Hemmings Classic Car Truckin' rod & Custom Magazine popular Hot rodding Motor Trend's Truck Trend Jp Magazine Carguide Muscle Mustangs & fast fords super street Circle Track & racing Technology Berggren's speedway illustrated lowrider import Tuner deals on Wheels rpM Motoring Monthly off-road performance auto & sound gpf1 Magazines (grand prix) World of Wheels le Magazine Car Buyer's guide le Magazine Carguide Hemmings sports & exotic Car sportscar racer national speed sport news Mustang & ford Hachette filipacchi Media Us source interlink Hachette filipacchi Media Us source interlink source interlink source interlink Crain Communications source interlink source interlink Hemming Motor news paragon Media Holdings source interlink sponsor-nalt source interlink source interlink auto Trader Classics Hemming Motor news formula Media group auto Journal Hemming Motor news source interlink source interlink source interlink source interlink source interlink formula Media group source interlink source interlink source interlink speedway illustrated source interlink source interlink auto Trader Classics 21st Century sports source interlink 1009678 ontario grand prix f1 Canada formula Media group formula Media group formula Media group Hemming Motor news Haymarket Media-West Coast Haymarket Media-West Coast Kay publishing primedia enthusiast Media Monthly 1,309,718 Monthly 1,114,795 Monthly 713,151 Monthly 674,109 Monthly 558,281 Monthly 332,114 Weekly 287,603 Monthly 276,060 Monthly 222,333 Monthly 212,355 Quarterly 162,000 Monthly 157,394 alternate months 150,460 Monthly 142,899 Monthly 136,821 Monthly 131,372 Monthly 131,361 Quarterly 127,000 Quarterly 126,000 Monthly 124,269 13 per year 122,991 Monthly 114,621 Monthly 110,078 alternate months 91,014 10 per year 90,154 Quarterly 89,000 Monthly 88,903 Monthly 82,023 Monthly 80,874 Monthly 80,049 Monthly 76,689 Monthly 66,832 Monthly 65,827 Monthly 60,000 Monthly 50,172 8 per year 50,000 annual 50,000 alternate months 49,000 Quarterly 41,000 Quarterly 41,000 Monthly 40,326 Monthly 37,917 Monthly 32,199 Weekly 29,080 Monthly 27,737
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america Canada United states of america Canada United states of america Money Businessweek forbes fortune-north america smartmoney economist (n. amer. ed.) fast Company inc. Wired entrepreneur Black enterprise Maclean's Barron's report on Business Magazine Harvard Business review Time inc Mcgraw-Hill forbes Media Time inc Hearst Corporation economist newspaper Mansueto Ventures Time inc Cond nast entrepreneur Media earl g. graves rogers publishing news america The globe and Mail Harvard Business school Monthly Weekly fortnightly fortnightly Monthly Weekly 10 per year Monthly Monthly Monthly Monthly Weekly Weekly Monthly Monthly 1,934,784 930,415 923,321 866,215 822,565 766,726 743,327 718,536 709,397 609,439 530,822 385,000 309,625 297,000 245,590 2,414 1,315 8.4 4.6
53
north america
Rank Country
16 17 18 19 20 21 22 23 24 25 Canada Canada Canada Canada Canada Canada United states of america Canada Canada United states of america
T itle
financial post Magazine l'actualit Business edge profiT Moneysense Backbone Magazine Worth Canadian Business affaires plus poder enterprise
Publisher
financial post Business les ditions Comestibles Business edge rogers publishing rogers publishing publimedia Communications sandow Media rogers publishing Transcontinental Media editorial Televisa
Monthly fortnightly fortnightly alternate months alternate months alternate months 7 per year fortnightly Monthly 8 per year 207,000 184,000 181,000 128,000 120,000 111,000 93,176 93,000 89,000 11,564

1,178 885 306 846 1,031 270 4.1 3.1 1.1 2.9 3.6 0.9
1 2 3 4 5 6 7 8 9 10 Canada Canada Canada Canada Canada Canada Canada Canada Canada Canada pop! YTV Whoa! Kids Tribute Teen Tribute famous Kids Kidsworld Magazine The grind Magazine Chickadee owl Chirp paton publishing paton publishing Tribute publishing Tribute publishing Cineplex Media Mir Communications paton publishing Bayard Canada Bayard Canada Bayard Canada Quarterly Quarterly Quarterly Quarterly Quarterly Quarterly Biannual Monthly Monthly Monthly 375,000 322,000 298,000 300,000 200,000 200,000 152,000 106,000 84,000 81,000
consumer speciAl interest

1 2 3 4 5 6 7 8 9 10 Canada Canada Canada Canada Canada Canada Canada Canada Canada Canada What's cooking famous Qu'estce qui mijote food & drink Movie entertainment Tribute Teen Tribute Canadian Health & lifestyle professionally speaking inside entertainment Meredith Corporation Cineplex Media Meredith Corporation lCBo feature publishing Tribute publishing Tribute publishing CMa Media ontario College of Teachers Kontent group 5 per year 1,409,000 Monthly 623,000 5 per year 610,000 alternate months 526,000 Monthly 521,000 7 per year 500,000 Quarterly 400,000 Quarterly 398,000 Quarterly 207,000 alternate months 184,000 3705 1222 1392 2304 1888 1539 984 2477 290 1548 12.9 4.3 4.8 8 6.6 5.4 3.4 8.6 1 5.4
generAl interest
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 United states of america United states of america United states of america United states of america United states of america United states of america United states of america Canada United states of america United states of america Canada United states of america Canada Canada Canada United states of america United states of america Canada Canada United states of america Canada United states of america Canada Canada United states of america reader's digest national geographic people Time newsweek guideposts smithsonian Caa Magazine ( excl. Manitoba) ebony Vanity fair Westworld new Yorker reader's digest Touring (fre & eng) Home digest The Week The atlantic our Canada slection du reader's digest natural History Canadian geographic Harper's Western living Caa Magazine (Manitoba) newsmax reader's digest association national geographic society people To people Time inc newsweek inc Hearst Corporation smithsonian interprises redwood Custom Communications Johnson publishing Cond nast publications Canada Wide Media Cond nast publications inc reader's digest association Mdias Transcontinental Home digest international dennis publishing Us atlantic Media reader's digest association reader's digest association natural History Canadian geographic enterprises Hearst Corporation Transcontinental Media redwood Custom Communications newsmax Monthly 8,307,292 Monthly 5,060,712 Weekly 3,746,426 Weekly 3,374,366 Weekly 2,720,034 Monthly 2,204,613 Monthly 2,032,651 Quarterly 1,594,000 Monthly 1,372,297 Monthly 1,167,499 Quarterly 1,144,000 Weekly 1,047,465 Monthly 885,000 Quarterly 692,000 Quarterly 675,000 Weekly 509,506 10 per year 447,924 alternate months 305,000 Monthly 255,000 10 per year 246,236 alternate months 212,000 Monthly 209,790 Monthly 184,000 Quarterly 126,000 Monthly 100,991 2,305 1,255 6,564 1,171 1,016 1,064 3,768 585 210 8 4.4 22.9 4.1 3.5 3.7 13.1 2 0.7
54
north america
home interest
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america Canada United states of america Canada United states of america United states of america United states of america United states of america Canada United states of america Canada Canada Canada Canada Canada Canada United states of america United states of america Canada United states of america Better Homes and gardens family Handyman southern living Martha stewart living Country living Country Home sunset Traditional Home Midwest living This old House Handy architectural digest House Beautiful Coastal living elle dcor Veranda Home Works southern accents smartmoves Country sampler dwell Workbench fine Homebuilding Canadian House & Home garden design style at Home Canadian gardening Condo life Canadian Home and Country parade of Homes Canadian Home Workshop old-House Journal Hobby farms dcormag phoenix Home & garden Meredith Corporation - des Moines reader's digest association inc southern progress Corporation Martha stewart living omnimedia Hearst Communications Meredith Corporation - des Moines southern progress Corporation Meredith Corporation - des Moines Meredith Corporation - des Moines Time inc Handy-Handyman Club of america Conde nast publications Hearst Corporation southern progress Corporation Hachette filipacchi Media Us Hearst Corporation direct Target promotions southern progress Corporation Canada post Corporation Country sampler group dwell august Home publishing Taunton presss House and Home Media Bonnier Corporation - florida Transcontinental Media Transcontinental Media Homes publishing group Transcontinental Media Winnipeg free press Transcontinental Media Home Buyer publication Bowtie inc Transcontinental Media Cities West Monthly 7,655,501 15 per year 3,906,135 Monthly 2,818,517 Monthly 2,033,890 Monthly 1,626,279 10 per year 1,285,861 Monthly 1,218,287 8 per year 980,060 alternate months 964,015 10 per year 961,637 alternate months 893,872 Monthly 840,518 Monthly 834,831 10 per year 660,438 10 per year 517,805 8 per year 456,203 9 per year 430,000 alternate months 404,492 Quarterly 349,000 alternate months 331,153 10 per year 331,101 alternate months 289,391 8 per year 275,653 Monthly 254,000 7 per year 251,144 Monthly 230,000 8 per year 156,000 10 per year 140,000 8 per year 120,000 Biannual 120,000 9 per year 117,000 alternate months 105,349 alternate months 103,580 10 per year 90,000 Monthly 89,005 2,361 1,602 1,980 1,063 677 8.2 5.6 6.9 3.7 2.4
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america Canada Canada Canada Canada Canada playboy Maxim Men's Health field & stream popular science popular Mechanics outdoor life gQ-gentlemen's Quarterly esquire Magazine Men's Journal Men's fitness outside details penthouse Cigar aficionado Chill sharp driven Urban Male Magazine Winnipeg Men Magazine playboy enterprises inc alpha Media rodale inc. Bonnier Corporation Bonnier Corporation Hearst Corporation Bonnier Corporation Cond nast publications inc Hearst Corporation Wenner Media american Media inc Mariah Media Cond nast publications inc friendfinder networks inc M. shanken Communications Chill Media Contempo Media auto Journal UMM studio publications Monthly 2,658,885 Monthly 2,528,797 10 per year 1,864,101 Monthly 1,530,037 Monthly 1,335,082 Monthly 1,235,829 10 per year 940,946 Monthly 917,527 Monthly 719,698 Monthly 711,674 10 per year 710,665 Monthly 691,080 Monthly 448,884 Monthly 326,524 alternate months 251,281 alternate months 200,000 alternate months 152,000 alternate months 150,000 Quarterly 115,000 alternate months 45,000
55
north america
tv guides
1 2 3 4 5 United states of america Canada United states of america Canada Canada TV guide starweek soap opera digest primeurs TV 7 Jours/TV Hebdo gemstar Tv guide Toronto star source interlink Media les publications feature TVa publications 46 per year Weekly Weekly Monthly Weekly 3,266,323 616,000 514,094 386,000 211,000 992 380 719 3.5 1.3 2.5
women's weeklies
1 2 3 4 United states of america Canada Canada Canada Woman's World 7 Jours chos Vedettes le lundi Bauer publishing TVa publishing les publications TVa TVa publishing Weekly Weekly Weekly Weekly 1,360,159 98,000 36,000 28,000 984 298 513 3.4 1 1.8
1 2 United states of america United states of america Vanidades Mira! editorial Televisa ami/Weider fortnightly fortnightly 162,823 103,454
women's monthlies
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america United states of america Canada Canada Canada Canada Canada Canada United states of america good Housekeeping ladies' Home Journal Cosmopolitan o, The oprah Magazine glamour redbook Magazine real simple in style self allure essence Marie Claire all You Canadian living Coup de pouce Chtelaine (fr) alive Today's parent flare Cosmopolitan en espanol Hearst Corporation Meredith Corporation Hearst Corporation Hearst Corporation Cond nast publications inc Hearst Corporation Time inc Time inc Cond nast publications inc Cond nast publications inc Time inc Hearst Corporation Time inc. Transcontinental Media Transcontinental Media rogers publishing alive publishing group rogers publishing rogers publishing editorial Televisa Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 4,676,815 3,842,434 2,932,272 2,379,818 2,322,713 2,218,508 2,003,264 1,792,537 1,488,849 1,093,091 1,076,210 993,672 907,039 516,000 230,000 206,000 200,000 185,000 158,000 140,522 3,959 1,254 895 549 1,866 1518 14 4 3 2 7 5.3
56
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soutH aMerica
countries included ArgentinA BrAZil chile colomBiA ecuAdor peru veneZuelA
coMMentarY
south america appears to have escaped the worst effects of the global economic downturn, which has slowed the rate of growth in the advertising market rather than causing a decline. it is the only region where advertising revenue is expected to remain positive throughout the years 2008 to 2011. according to zenithoptimedia, for the region as a whole (and including Mexico), total advertising spend rose by 14.7 per cent in 2008. They forecast an increase of 0.6 per cent in 2009 before rises of 6.4 per cent in 2010 and 7.5 per cent in 2011. The situation for the magazine industry is more mixed. across the region as a whole its share of advertising revenue is declining slightly, with zenithoptimedia predicting a decline from a 6.9 per cent share in 2008 to a share of 6.3 per cent in 2011. on a country level, there are considerable variations. revenues throughout this period. in some cases, magazine advertising revenues in 2009 have been affected by restrictions on imports imposed by governments. in Venezuela, a delay in obtaining government approval for the import of cosmetic products led directly to reduced magazine advertising spend by cosmetic companies. restrictions on imported products and magazines led to similar problems in ecuador. restrictions on foreign currency also limited advertising expenditure in some countries. number of consumer magazine websites has risen from 290 in 2004 to 525 in 2008 while in Colombia the number of magazine websites has risen from eight in 2004 to 60 in 2009. There are two major problems restricting the expansion of the magazine industry in the region. one of these is the distribution system which remains outdated and fragmented in many countries, thus reducing the scope to build subscription sales. The other generalised concern is the lack of audited circulation figures which would help promote magazines to advertisers. Magazine industry bodies throughout the region are campaigning on these issues and also seeking generally to promote magazines. one example is in Chile, where the magazine industry has suffered from a decline in both advertising revenue and in circulation, causing publishers to reduce pagination.
Increase in number of titles
Mixed fortunes
in Brazil, which is the regions largest advertising market, accounting for about 40 per cent of ad spend in the region, magazine advertising revenues are expected to fall in 2009, by 3.9 per cent, while overall advertising expenditure continues to grow. of the other major south american markets, magazine adspend is also expected to decline in Colombia (for both 2009 and 2010), Chile (for each year 20082010), puerto rico (for 2009) and ecuador (for 2009). in argentina and Venezuela the magazine industries are expected to enjoy increases in magazine advertising
nonetheless, there are positive signs for the magazine industry across the region. a number of the major magazine markets (Brazil, argentina, Chile and ecuador) report a continued increase in the number of magazines. While most south american countries do not have audited circulation figures, in Brazil there continues to be healthy increases in sales although in Chile magazine circulation declined in 2009. Magazine publishers in south america face less of a challenge from online than in many other regions, due to the low level of online penetration. in 2008, online advertising had a market share of just two per cent, expected to rise to 3.7 per cent by 2011. There is variation by country, with online advertising developing more quickly in Brazil, argentina and Chile than in other countries. publishers are seeking to exploit online for their magazine brands, with the number of magazine websites steadily increasing. in Brazil, the
Silver linings
The prospects for the magazine industry in the region are mainly positive, with zenithoptimedia expecting magazine advertising revenue to increase in most countries from 2010. There will still be significant differences between countries, with argentina expected to enjoy particularly strong growth of over 20 per cent in magazine adspend in both 2010 and 2011 while in Chile magazine advertising expenditure is not expected to grow again, and then only modestly, until 2011.
59
south america
1 2 3 4 5 6 7 8 9 10 Brazil Brazil Colombia Brazil Venezuela Brazil Brazil ecuador Brazil Brazil Quatro rodas auto esporte automovil Motor show popular Mechanic's en espaol Car and driver fullpower popular Mechanic's en espaol Quatro rodas Moto Carro editora abril editora globo Televisa editora Trs editorial Televisa editora escala B7 editora editorial Televisa editora abril editora Motorpress-Brasil Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Quarterly Monthly 191,176 75,991 50,000 47,259 25,000 22,807 22,595 20,000 18,161 17,915 687 271 204 90 9 163 4 144 82 86 80 84 91 100 83
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Brazil Brazil Brazil Brazil Colombia argentina argentina argentina Brazil Brazil argentina argentina Colombia Venezuela argentina ecuador ecuador Brazil Venezuela ecuador Chile ecuador ecuador ecuador Chile recreio Chico Bento Magali Cascao Tu la Valijita genios Tkm Todateen atrevida Jardin de genios para Teens seventeen Tu Billiken la onda generacin XXi Witch Club nintendo T T seventeen Club nintendo fucsia seventeen editora abril panini Brasil panini Brasil panini Brasil Televisa editorial atlntida agea publicciones Vi-da producciones editora alto astral editora escala agea publicciones editorial atlntida Televisa editorial Televisa editorial atlntida UMinasa ensa editora abril editorial Televisa editorial Televisa editorial Televisa editorial Televisa editorial Televisa dinediciones editorial Televisa Weekly Monthly Monthly Monthly Monthly Monthly Weekly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Weekly fortnightly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 103,651 102,858 102,568 99,170 96,000 89,000 80,000 79,000 74,728 70,991 63,000 60,000 55,000 50,000 49,000 37,000 35,000 28,668 25,000 22,000 21,612 20,000 20,000 20,000 11,395 346 473.4 336 548 68 120 124 82 178 28 13 60 18 4 17 20 62 44 50 55 6 46 30 74 5 1.41 7 1 6 0.47
speciAl interest
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Brazil Brazil Brazil Brazil Brazil Colombia Brazil Brazil Chille Brazil argentina Brazil Brazil Colombia Colombia argentina argentina argentina argentina argentina ecuador ecuador ecuador nova escola Boa forma saude guia astral info Caras guia da Cozinha astral dia a dia dato aviso Viagem e Turismo saber Vivir globo rural Bons fluidos Casaviva Casaviva Cocina predicciones rolling stone Vivir Mejor Muy interesante Weekend pacificard prevention espaol TV y novelas fundacao Victor Civita fVC editora abril editora abril editora alto astral editora abril Televisa editora alto astral editora alto astral lo Castillo editora abril producciones publiexpress editora globo editora abril Televisa Televisa Xyz editora grupo de revistas la nacion producciones publiexpress Televisa editorial perfil pacificard editorial Televisa editorial Televisa Monthly Monthly Monthly Monthly Monthly fortnightly bimonthly Monthly weekly Monthly fortnightly Monthly Monthly Bimonthly Bimonthly fortnightly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 454,089 206,593 179,983 171,092 134,211 105,000 102,544 93,691 84,782 83,346 83,000 70,412 69,951 63,000 62,000 52,000 45,000 44,000 44,000 40,000 35,000 27,000 20,000 401 624 214 756 253 661.1 244 581 74 122 186 141 205 244.6 4 3 10 80 92 92 71 92 52 90 60 1.74 93 76 98 16 19 16 12 100
60
south america
Rank Country
24 25 26 27 28 29 30 Chille ecuador Venezuela Chille ecuador Chille Chille
T itle
Tejer a la Moda (paula) national geographic Traveler pC Magazine en espaol revista de novios samborondon Buena salud ed
Publisher
Copesa editorial Televisa editorial Televisa ByC Comunicaciones UMinasa XYz ediciones e impresos
Monthly Monthly Monthly alternate months Monthly Monthly Monthly 19,900 14,000 13,600 11,274 10,000 8,725 8,535

27 0 9.1 31 2 48 8 0.63 0.74 7 1.14 0.19
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Brazil Brazil Brazil Brazil Brazil argentina Brazil Brazil Brazil Colombia argentina argentina Brazil ecuador ecuador Brazil Chille Chille ecuador argentina Chille Chille Chille Veja epoca istoe Voce s.a. exame pronto semanal peq empr gdes negocios dinheiro epoca negocios poder noticias de la semana semanario rev. da semana ekos economia amrica economa Carta Capitals Qu pasa The Clinic gestin le Monde diplomatique poder & negocios Capital City editora abril editora globo editora Trs editora abril editora abril producciones publiexpress editora globo editora Trs editora globo Televisa editorial perfil editorial perfil editora abril ensa editora Confianca Copesa sociedad de ediciones dinediciones Capital intelectual editorial Tiempo presente ediciones e impresos ByC Comunicaciones Weekly Weekly Weekly Monthly fortnightly Weekly Monthly Weekly Monthly fortnightly Weekly Weekly Weekly Monthly Monthly Weekly weekly weekly Monthly Monthly Monthly fortnightly fortnightly 1,085,851 420,481 353,064 193,425 178,745 112,000 76,992 69,265 67,902 65,000 65,000 45,000 40,940 35,000 35,000 30,607 30,173 20,533 20,000 17,000 16,400 13,709 6,574 3404 1,770 973 265 466 480 120 161 166.6 1 3 144 74 121 3 25,117 89 87 93 96 96 89 92 89 9 14 42 93 1.75 2.85 44 0.59 -
generAl interest
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Brazil Brazil argentina Brazil Colombia argentina Colombia Brazil argentina ecuador Brazil Brazil argentina ecuador argentina Brazil Venezuela ecuador ecuador Brazil Chile Chile Venezuela Brazil ecuador selecoes do readers digest superinteressante reader's digest selecciones galileu national geographic aqu Vivimos gente Mundo estranho paparazzi Vistazo aventuras - Historia planeta Caras diners gente national geographic Brasil look Caras Cosas Caras revista piaui Caras Cosas national geographic en espaol Bravo national geographic en espaol editora reader's digest editora abril reader's digest argentina editora globo Televisa propuesta editorial Televisa editora abril editorial atlntida ensa editora abril editora Trs editorial perfil dinediciones editorial atlntida editora abril editorial Televisa eMCoVisa editorial Televisa editora alvinegra editorial Televisa Tiempo presente editorial Televisa editora abril editorial Televisa Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Weekly Monthly Monthly Monthly Weekly Monthly Weekly Monthly Monthly Monthly Monthly Monthly fortnightly fortnightly Monthly monthly Monthly 405,049 355,735 177,000 128,599 75,000 72,000 70,000 69,545 66,000 66,000 65,351 65,315 61,000 60,000 57,000 46,064 45,000 35,000 35,000 32,056 27,191 25,685 25,000 23,074 20,000 377 883 378 411.7 250.8 105 166 111 64 30 194 52 12 86 10 85 10 72 8 95 87 84 13 8 72 60 82 91 11 87 19 4 91 2.35 2 86 3
61
south america
home interest
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Brazil Brazil Brazil Colombia Brazil Brazil Colombia Colombia Brazil ecuador Brazil Venezuela Brazil Venezuela Colombia Casa Claudia arquitetura & Construcao Casa e Jardim ser padres Hoy Bons fluidos Casa e decoracao prevention en forma Viver Bem BuenHogar revista amantes -Tureza BuenHogar Casa & ambiente Bebe (online) ideas para tu Hogar Buenhogar editora abril editora abril editora globo Televisa editora abril iBC - online editora Televisa Televisa editora peixes editorial Televisa editora europa editorial Televisa iBC - online editora editorial Televisa Televisa monthly monthly monthly Monthly monthly monthly Monthly Monthly monthly Monthly monthly Monthly bimonthly Monthly Monthly 181,423 119,422 88,488 75,000 69,951 40,726 40,000 35,000 34,915 27,000 21,247 21,000 20,490 20,350 18,000 413 278 337 195.3 141 12.4 69 21 32 12 73 93 97 93 24 98 2 91 84 9
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Brazil Brazil Brazil Brazil argentina argentina Colombia Brazil Colombia Venezuela Colombia ecuador ecuador Venezuela Brazil ecuador ecuador argentina Brazil Brazil playboy Mens Health Brasil Vip placar Mensal Hombre Maxim argentina Maxim sexy (iVC) popular Mechanics Maxim en espaol Men's Health soHo Men's Health Men's Health revista gata da Hora Maxim en espaol estadio playboy argentina Trip Um editora abril editora abril editora abril editora abril editorial perfil Televisa Televisa editora rickdan Televisa editorial Televisa Televisa dinediciones editorial Televisa editorial Televisa empresa o dia (revista) editorial Televisa ensa grupo Q Trip editora e propaganda editora simbolo Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 203,077 119,378 65,561 55,713 50,000 46,000 40,000 36,951 32,200 25,500 25,000 25,000 25,000 25,000 22,970 20,000 18,000 15,000 10,117 8,834 861 141 181 546 55.5 136 94.7 3.68 47.1 14 9 15 85 1 50 97 12 81 77 68 89 3% 88 6% 3% 19 13 80 1 67 70 75
tv guides
1 2 3 4 Colombia Brazil Brazil Venezuela TV y novelas revista Monet on TVa TV y novelas Televisa editora globo editora abril editorial Televisa fortnightly Monthly Monthly Monthly 195,000 160,791 33,037 17,300 1385.5 99 152 68 100% 93 89
women's weeklies
1 2 3 4 5 6 7 8 9 10 11 12 Brazil Brazil Brazil Brazil Brazil Brazil Brazil Brazil Brazil Brazil argentina argentina Caras ave Maria Viva Mais Contigo! Tititi Minha novela Malu semanal Magazine Quem acontece istoe gente TV Brasil Mia semanario femenino para Ti editora Caras editora abril editora abril editora abril editora abril editora abril editora alto astral editora globo editora Trs editora escala editorial perfil editorial atlntida Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly 278,713 203,261 192,410 146,373 133,408 114,719 110,225 86,884 60,635 56,243 45,000 35,000 1743 518 461 860 762 492 104 470 201 76 76 90 87 80 89 92 91 77 62 74
62
south america
1 2 3 4 5 Venezuela Colombia Chile argentina ecuador Vanidades Vanidades paula Buenas ideas Vanidades editorial Televisa Televisa Copesa producciones publiexpress editorial Televisa fortnightly fortnightly fortnightly fortnightly fortnightly 90,000 78,000 75,000 43,000 35,000 212 488.5 278 50 24% 45 19
women's monthlies
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Brazil Brazil Brazil Brazil Brazil Brazil argentina Venezuela Brazil argentina Colombia Brazil Colombia ecuador Brazil argentina Brazil ecuador Chile argentina Claudia nova Manequim Marie Claire gloss estilo de Vida Cosmopolitan argentina Cosmopolitan/nova Criativa susana Cosmopolitan elle infashion Hogar Vogue elle Uma Cosmopolitan/nova soy Mam look editora abril editora abril editora abril editora globo editora abril editora abril Televisa editorial Televisa editora globo grupo Q Televisa editora abril Televisa ensa editora Carta editorial agea publicciones editora simbolo editorial Televisa ByC Comunicaciones primavera Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly annualy Monthly 411,612 233,303 210,532 176,230 132,763 125,373 114,000 100,000 96,700 77,000 72,000 71,864 55,000 47,200 40,083 36,000 29,686 27,000 25,000 22,000 857 503 314 598 219 148 198 302 336 96 73.6 175 219 37 19 88 84 97 85 91 83 86 16% 88 4% 68 72 86 7
63
DECA A
OF E D
10
th
AL DE S
THE QUESTIONS
Looking to publish your existing magazine titles in other countries? Interested in adding a global magazine brand to your current publishing portfolio?
Want to make the most of your content through syndication? Need to expand the reach of your digital content and brand extensions?
Want examples of the digital, nancial and legal aspects of licensing? Do you have a product or service to offer the international publishing industry?
Need to seek advice from experts?
THE ANSWER
The FIPP Worldwide Magazine Marketplace (WMM), now celebrating its tenth year, is the only event in the world dedicated to magazine licensing, joint ventures and syndication. Bringing together consumer, b2b, customer and digital publishers from around the globe, WMM allows you to t months of business meetings into just two days. Whether you are a publisher with established international magazine brands or a smaller company looking to grow your business, WMM presents an opportunity that you cannot afford to miss. Build the strong international business network essential for global publishing success by travelling to Sao Paulo this September and celebrate a decade of deals!
> www.magazinemarketplace.com Tel: +44 20 7404 4169 Email: claire@fipp.com
THE INTERNATIONAL LICENSING, JOINT VENTURE AND SYNDICATION FAIR

1 6 1 7 S E P T E M B E R 2 0 1 0 , H OT E L T R A N S A M E R I CA , S AO PA U LO , B R A Z I L
country reports
Argentina ............................................. 66 Australia................................................ 70 Austria .................................................... 74 Belgium ................................................. 79 Brazil........................................................ 82 Canada .................................................. 87 Chile ......................................................... 94 China....................................................... 97 Taiwan, China ................................101 Colombia...........................................105 Czech Republic ..............................109 Denmark............................................116 Ecuador ..............................................118 Finland ................................................121
France ..................................................128 Germany ............................................135 Greece..................................................143 Hungary .............................................146 Ireland .................................................152 Italy .......................................................157 Japan ...................................................160 Mexico .................................................163 The Netherlands ...........................167 Norway ...............................................172 Poland .................................................175 Romania ............................................181 Russia...................................................186 Slovenia..............................................191
South Africa .....................................194 South Korea .....................................199 Spain ....................................................204 Sweden ...............................................208 Switzerland ......................................212 Thailand.............................................215 Ukraine ...............................................219 United Arab Emirates ................222 United Kingdom ...........................228 United States of America ........236 Venezuela..........................................243 Vietnam..............................................246
argentina
at a glance
Capital: uenos aires B population: 0,134,425 (July 2009) 4 median age: 0 3 gdp: 324.8 million (2008) $ official language: panish s other languages: nglish, french, german e literacy: 7.2% 9 Currency: rgentine pesos (ars) a
Total number of copies sold and/or distributed (consumer): 105.2 million Total number of consumer magazine publishing companies: 425 Total number of copies sold and/or distributed (business): 3.7 million Total number of business magazine publishing companies: 61 Value Added Tax, or other tax, on magazine purchases: 10.5%
coMMentary
By Asociacin Argentina de Editores de Revistas (AAER)

The economic growth that started in 2003 in argentina continued in 2008, but with less intensity. gdp grew seven per cent, but in the last quarter of the year it increased only 4.9 per cent with considerably lower projections for 2009. according to official indicators, inflation was 7.2 per cent. These values received strong criticism from social and political groups as regards their reliability. private estimations vary between 17 and 23 per cent. at the end of 2008 the approximate value of a dollar was 3.47 ars, because of a policy devised by the government that uses it as a means to try to encourage national production and therefore exportations, but with remarkable consequences on the economys real inflation. in the labor market, unemployment in the fourth quarter of 2008 was of 7.3 per cent of the economically active population, with an unemployment rate of 9.1 per cent. in official numbers, 15.3 per cent of the population is living in poverty, while 4.4 per cent are destitute. publishing activity connected with the home market continued its process of recovery, achieving a global growth in comparison with 2007 of 4.3 per cent, still far from the volumes previous to the 2001 crisis. These facts have inspired the editors to commit themselves to the market, increasing their offer of titles (3.3 per cent more than during 2007). The selling of magazines continues, mainly, through traditional channels (newsstands 90.7 per cent) with a very limited uptake in other channels (subscriptions, convenience stores etc.)
online
publishers have reacted positively to this medium. The aaer through its website learevistas.com, tries to broaden the knowledge about the products that publishers offer to the market online, giving up-todate information to its members.
postal
from the deregulation of the mail system in 1992 and its privatisation in 1997, there were substantial improvements in its function. However, there are difficulties in the local distribution system which restrict the normal development of magazine subscriptions.
The future
The future of the magazine market in argentina depends on the distribution and relationship with readers. distribution here is outdated, and requires modernistion to improve the industry. The integration of subscriptions and new selling points will increase reader access to products.
Taxes
from June 2001 and in spite of the efforts made by the media and international support received, it was impossible to prevent the application of a 10.5 per cent rate (VaT) to the cover price of magazines.
fipp MeMbers
assoCiaTioNs asociacin argentina de editores de revistas (aaer) publishers editorial atlntida editorial perfil editorial Televisa argentina grupo de revistas la nacin Motorpress argentina reader's digest argentina
66
argentina
advertising data
advertising expenditure by MediuM (ars: m)
newspapers Magazines Television radio Cinema outdoor internet Total
2001 808 271 1,051 226 44 168 0 2,568
2002 613 77 647 68 26 101 11 1,543
2003 963 128 1,037 83 37 128 17 2,393
2004 1,108 181 1,289 93 43 188 24 2,926
2005 1,282 238 1,744 105 57 232 32 3,690
2006 1,628 251 2,237 126 66 348 91 4,747
2007 1,769 307 2,650 152 76 539 131 5,624
2008 2,072 378 3,179 169 88 661 202 6,749
2009* 2,377 458 3,783 201 104 803 305 8,031
2010* 2,733 554 4,501 239 115 956 459 9,557
share of adspend (%)

1.3 2.5 9.8 3.0 30.7
Magazine adspend growth 2001-2010

bar graph
= % change year on year
line graph
= ars (m)
600
70 60 50 40 30 20 10 0 -10 -20 -30 -40
500
400
5.6 47.1
300
200
Magazines Radio Outdoor Internet

Source: ZenithOptimedia
Television Cinema Newspapers
-50 -60 -70 -80 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
100
top 10 advertisers (consuMer)

Unilever de argentina l'oral argentina grupo Telefonica Beiersdorf proctor & gamble interanie Johnson & Johnson renault argentina repsoi Ypf Cannon puntana lymh
Source: IBOPE
top 10 advertising categories (consuMer)

Hygiene, beauty and cosmetics Textile industry Communications industry property auto industry Household goods alcoholic beverages Tourism footware food
source: AAER
67
argentina
Magazine data
nuMber of titles
Type Consumer B2B Total 2003 685 67 752 2004 917 117 1,039 2005 1,019 122 1,141 2006 1,239 109 1,348 2007 1,286 119 1,405 2008 1,312 139 1,451
Major b2b Magazine publishers

ediBa edit.Mind opener gestion grupo de revistas la nacion infomedia producciones new farm Company editorial perfil
Source: AAER and CDR (Centro de Distribucin de Revistas)
nuMber of Magazine websites

Type Consumer B2B 2003 13 8 2004 67 22 2005 74 25 2006 81 30 2007 122 48 2008 128 51
Major consuMer Magazine publishers

agea publicaciones editorial atlntida editorial ediBa editorial perfil editorial Televisa argentina grupo de revistas la nacin Motorpress argentina propuesta editorial producciones publiexpress
average Magazine cover price (ars)

Type Consumer B2B 2003 4.62 6.87 2004 4.59 6.19 2005 5.16 7.32 2006 5.77 8.68 2007 6.93 9.80 2008 8.58 10.25
sales distribution breakdown (%)

Consumer subscription retail sales b2b subscription retail sales 2005 5.1 94.9 2006 5.6 94.4 2007 5.9 94.1 2008 6.3 93.7 12.1 87.9
Magazine advertising restrictions

Tobacco alcohol (beer, wines and spirits) advertising to children over-the-counter-drugs firearms Restricted voluntarily
Source:AAER and CDR (Centro de Distribucin de Revistas)
sales distribution, consuMer (%)

0 10 20 30 40 50 60 70 80 90 100
l l l l l
subsCripTioN reTail / NewssTaNd

Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price ($us)
News
pronto semanal noticias de la semana semanario le Monde diplomatique producciones publiexpress editorial perfil editorial perfil Capital intelectual Weekly Weekly Weekly Monthly 112,000 65,000 45,000 17,000 4.90 10.00 3.00 9.90
ChildreN's/ComiCs/TeeNage
la Valijita genios TkM Jardin de genios para Teens Billiken editorial atlntida agea publicciones Vi-da producciones agea publicciones editorial atlntida editorial atlntida Monthly Weekly Monthly Monthly Monthly Weekly 89,000 80,000 79,000 63,000 60,000 49,000 9.70 7.50 7.90 7.90 8.20
68
argentina
Magazine data
geNeral iNTeresT
reader's digest selecciones aqu Vivimos paparazzi Caras gente Caras y Caretas reader's digest argentina propuesta editorial editorial atlntida editorial perfil editorial atlntida revista Caras Y Caretas Monthly Monthly Weekly Weekly Weekly Weekly 177,000 72,000 66,000 61,000 57,000 12,000 8.50 14.30 4.90 9.70 9.70 9.90
meN's moNThlies/weeklies
Hombre Maxim argentina playboy argentina editorial perfil Televisa grupo Q Monthly Monthly Monthly 50,000 46,000 15,000 7.90 6.90 0.90
speCial iNTeresT
saber Vivir predicciones rolling stone Vivir Mejor Muy interesante Weekend producciones publiexpress XYz editora grupo de revistas la nacion producciones publiexpress Televisa editorial perfil fortnightly fortnightly Monthly Monthly Monthly Monthly 83,000 52,000 45,000 44,000 44,000 40,000 2.90 3.90 9.90 4.90 7.50 9.70
womeN's moNThlies
Cosmopolitan argentina susana living para Ti deco elle look Televisa grupo Q grupo de revistas la nacion editorial atlntida agea publicciones primavera Monthly Monthly 6 per year 6 per year Monthly Monthly 114,000 77,000 72,000 57,000 36,000 22,000 8.50 9.50 12.90 12.50 8.50 10.20
womeN's forTNighTlies
Buenas ideas Vanidades argentina producciones publiexpress Televisa fortnightly fortnightly 43,000 21,000 2.90 7.50
womeN's weeklies
Mia semanario femenino para Ti editorial perfil editorial atlntida Weekly Weekly 45,000 35,000 3.60 9.00
Major Magazine titles (b2b)

Maestra Jardinera Maestra de 1er.Ciclo Maestra de 2do..Ciclo el Jardin en la argentina el federal gestion super Campo Chacra Y Campo Moderno apertura fortuna
Publisher
ediba ediba ediba grupo de revistas la nacion infomedia producciones gestion editorial perfil new farm Company edit.Mind opener editorial perfil
Frequency
Monthly Monthly Monthly Quarterly Weekly 6 per year Monthly Monthly Monthly Weekly
Circulation Audited?
73,000 59,000 37,000 24,000 21,000 13,000 11,000 10,000 6,000 6,000

Cover Price ($us)

10.00 10.00 10.00 15.00 6.50 50.00 10.70 10.70 12.00 9.70
Source: Ivc (Instituto Verificador De Circulaciones) Annual Average '08. Net Sales
69
australia
at a glance
Capital: anberra C population: 2.1 million (January 2010) 2 Median age: 7.3 years 3 gdp: 1,013 Triillion (2008) $ official language: nglish e other languages: hinese, italian, greek C literacy: 9% 9 Currency: ustralian dollar (aUd) a
Value Added Tax, or other tax, on magazine purchases: 10%
commentary
By Didier Gurin, President and CEO, Media Convergence Asia Pacific

despite the global financial crisis, the australian economy performed relatively well in 2009 and avoided a recession. The local economy went into negative growth during only one quarter it takes two quarters to qualify for a recession and even succeeded to reduce its unemployment to 5.5 per cent in december 2009. However, the australian publishers were not as lucky and went into a painful recession: 2009 will be remembered as the annus Horribilis for the magazine industry down-under. Whereas copy sales did not suffer much and remained almost flat, magazine advertising expenditure contracted by about nine per cent (source: aCnielsen, adQuest and groupM). according to zenithoptimedia, the industry received a$846 million in advertising revenues (in current prices) a drop from slightly more than a$1 billon in 2008 or about the same level of revenues collected in 2003. despite the economic uncertainty, australian consumers continued to visit their local newsagents enthusiastically and bought 101 million copies during the first half of 2009. This figure represents a reduction of only 1.9 per cent compared with the same period the year before. for the first half of the year, magazine sales generated a total spending of a$503 million, or only 0.8 per cent reduction in revenue, which was partially offset by a few cover price increases. With a small erosion of only 0.4 per cent (during the first half of the year), magazine readership remained also quite robust, which confirms the australian publics love affair with magazines: 80 of the 22 million population down-under read a magazine on a regular basis. Hence, it is quite remarkable that australia with its fairly small population base has 20 magazines with a readership in excess of half a million copies per issue, including australian Womens Weekly with an audience of 2.1 million readers a month and Womans day with also 2.1 million readers each week. Health-related magazines enjoyed the largest growth with the launch of Your Body and prevention (respectively by aCp and pacific Magazines). other categories of growing interest for the readers were mens lifestyle, entertaining and food, music, youth, womens lifestyle and real life weeklies. With retail sales up and the stock market on a bullish mode, the australian economy appears to have started 2010 on a positive note with an increase in consumer confidence. australian magazine publishers claim they have seen the bottom and are experiencing a pick-up in advertising bookings. These factors indicate that magazine advertising spending should bounce back in 2010 to a year of moderate growth.
fipp members
publiSHERS Cp Magazines a uture australia f aymarket Media H dg Communications i ews Magazines n acific Magazines p eader's digest r ime inc. south pacific T SuppliERS edia Convergence asia pacific M aper agencies p appi Trading australia s pM-Kymmene U
70
australia
advertising data
advertising expenditure by medium ($aus: m)
2001 3,131 771 2,490 695 64 271 61 7,483
2002 3,046 789 2,659 702 58 261 167 7,682
2003 3,314 822 2,924 737 66 297 236 8,396
2004 3,637 895 3,266 842 74 327 388 9,429
2005 3,790 978 3,376 898 84 354 620 10,099
2006 3,723 994 3,420 925 86 379 1,001 10,527
2007 4,076 1034 3,750 984 93 436 1,346 11,720
2008 4,117 1032 3,729 992 96 454 1,710 12,130
2009* 3,811 841 3,413 952 88 388 1,878 11,371
2010* 3,658 806 3,321 958 87 373 2,061 11,264

14.1
0.8 3.7 8.2 33.9
magazine adspend growth 2001-2010

bar graph
14.1
line graph
= $aus (m)
1200
10
1000
-5
30.7
8.5
-10 800

-15
-20
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
600
magazine data
number of titles
Type Consumer: total Consumer: audited
Source: ABC
2004 880
2005 895
2006 1,100 160
2007 1,150 162
2008 1,200 146
2009 1,200 156
major consumer magazine publishers

aCp Magazines pacific Magazines news Magazines readers digest Time inc others Number of titles 52 16 13 2 1 72 MARKET SHARE Copies Sold Advertising Sales 52% 49% 28% 28% 6% 12% 2% 1% 2% 1% 10% 9%
Source: ABC Audit, gross copies sold by publisher, January-June 2009 . Nielsen Adex, January-November 2009
magazine advertising restrictions

Tobacco alcohol (beer, wines & spirits) advertising to children over-the-counter-drugs Banned by law
Voluntarily stopped
Restricted by law
Restricted voluntarily
l l l
71
australia
magazine data
sales distribution breakdown: consumer magazines (%)
subscription retail sales
Source: ABC
2006
2007
2008 12 88
2009 10 90
sales distribution, consumer (%)

0 10 20 30 40 50 60 70 80 90 100
SubSCRipTioN RETAil / NEwSSTANd
major magazine titles (consumer)

Publisher Frequency
Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly
80,059 67,016 55,868 55,577 54,377 44,478 35,160 33,692 26,236 21,971 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

435 223 366 357 238 164 163 5.4 3.3 6.6 6.4 4.4 3.7 4.6
Cover Price ($Aus)

8.95 4.95 8.75 8.75 7.95 9.95 8.75 4.95 7.95 7.95
AuToMoTivE/MoToR RACiNg/MoToRCyClE
Top gear Just Cars Wheels street Machine Unique Cars australian 4Wd action Motor Just Bikes australasian dirt Bike australian road rider aCp Just Cars aCp aCp aCp express aCp Just Cars aCp Universal
buSiNESS/FiNANCiAl/NEwS
afr smart investor Time Money Magazine BrW The Monthly new scientist

fairfax Time inc aCp fairfax The Monthly reed Business information

Monthly Weekly Monthly Weekly Monthly Weekly

65,425 76,697 50,078 42,390 25,238 22,211

Yes Yes Yes Yes Yes Yes

163 293 182 162 110 261 2.5 3.8 3.6 3.8 4.4 11.8 7.95 5.95 6.95 6.95 7.95 7.50
CHildREN'S/CoMiCS/TEENAgE
dolly girlfriend Kzone Total girl disney adventure disney girl little angel Mania girl power dmag

aCp pacific Magazines pacific Magazines pacific Magazines aCp aCp next Media next Media next Media smartypantz


125,169 108,119 55,445 55,056 28,548 27,098 25,164 24,068 23,999 22,689

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

340 329 2.7 3.0 5.60 5.50 5.50 5.50 5.95 5.95 4.95 5.50 5.50 5.95
gENERAl iNTEREST
readers digest australian geographic Health smart rM Williams outback diabetic living Healthy food guide empire rolling stone limelight

readers digest aCp readers digest r.M. Williams publishing pacific Magazines Healthy life Media aCp aCp Haymarket

Monthly Quarterly 6 per year 6 per year Monthly Monthly Monthly Monthly Monthly

325,028 140,724 83,850 69,077 50,809 36,457 24,149 23,050 12,604

Yes Yes Yes Yes Yes Yes Yes Yes Yes

910 415 104 204 197 127 161 294 44 2.8 2.9 1.2 3.0 3.9 3.5 6.7 12.8 3.5 5.99 6.50 6.50 8.95 7.95 4.95 8.95 7.80 8.50
72
australia
magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price ($Aus)
HoME iNTEREST
Better Homes & garden australian House & garden gardening australia australian Home Beautiful australian Handyman real living Burke's Backyard Country style Your garden inside out pacific Magazines aCp news Magazines pacific Magazines The reader's digest aCp aCp news Magazines pacific Magazines news Magazines Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Quarterly 6 per year 370,000 96,554 94,868 70,480 64,369 57,205 55,706 53,900 58,824 50,173 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 1,737 529 472 297 161 117 388 190 169 119 4.7 5.5 5.0 4.2 2.5 2.0 7.0 3.5 2.9 2.4 5.95 6.95 5.95 6.95 6.50 6.50 6.75 7.95 6.95 7.95
MEN'S MoNTHliES/wEEKliES
zoo Weekly alpha Men's Health ralph The picture fHM people australian Men's fitness inside sport gQ aCp news Magazines pacific Magazines aCp aCp aCp aCp odysseus publishing next news Magazines Weekly Monthly Monthly Monthly Weekly Monthly Weekly 6 per year Monthly Quarterly 112,311 92,239 75,254 68,061 64,016 51,063 47,123 26,844 Yes Yes Yes Yes Yes Yes Yes Yes no no 499 249 365 281 162 203 179 96 83 64 4.4 2.7 4.9 4.1 2.5 4.0 3.8 3.6 4.25 2.95 8.50 8.95 4.25 8.50 4.25 7.95 7.95 8.95
SpECiAl iNTEREST
supper food ideas recipes+ delicious Health smart donna Hay australian gourmet Traveller australian good food Club Marine Weight Watchers news Magazines Knockout Media news Magazines readers digest news Magazines aCp aCp Club Marine pacific Magazines Monthly Monthly Monthly 6 per year 6 per year Monthly Monthly 6 per year 6 per year 271,376 134,251 129,626 83,850 82,910 74,292 73,161 76,354 71,811 Yes Yes Yes Yes Yes Yes Yes Yes Yes 950 324 511 104 353 276 294 157 3.5 2.4 3.9 1.2 4.3 3.7 4.0 2.2 2.90 2.95 6.95 6.50 7.95 8.75 4.95 5.50 5.95
Tv guidES
TV Week aCp Weekly 223,643 Yes 915 4.1 3.90
woMEN'S MoNTHliES
australian Women's Weekly Cosmopolitan Cleo Marie Claire Madison Women's Health shop Till You drop notebook in style Harper's Bazaar Vogue aCp aCp aCp pacific Magazines aCp pacific Magazines aCp news Magazines pacific Magazines aCp news Magazines Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 493,055 166,208 134,286 116,500 90,673 90,000 80,964 73,093 61,794 51,467 50,752 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 2,177 617 495 501 239 414 193 340 236 191 339 4.4 3.7 3.7 4.3 2.6 4.6 2.4 4.7 3.8 3.7 6.7 6.80 7.20 7.20 8.20 8.30 6.95 7.40 6.95 7.95 7.95 7.95
woMEN'S wEEKliES
Woman's day new idea That's life! Take 5 nW Who ok! famous grazia aCp pacific Magazines pacific Magazines aCp aCp pacific Magazines aCp/northern & shell pacific Magazines aCp Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly 430,235 351,018 307,015 257,224 155,150 138,508 120,056 80,593 66,240 Yes Yes Yes Yes Yes Yes Yes Yes Yes 2,345 1,955 1,106 867 529 786 431 270 195 5.5 5.6 3.6 3.4 3.4 5.7 3.6 3.4 2.9 4.00 4.00 2.90 2.90 4.95 4.70 4.50 3.50 5.00
Source: Audit Bureau Of Circulation JanJune 09 Roy Morgan Research (Readers 14+ For 12 Months Ending September 2009)
73
austria
at a glance
capital: ienna V population: ,210,281 (July 2009) 8 median age: 2.2 years 4 gdp: 414.8 billion (2008) $ official language: erman g other languages: urkish, serbian, Croatian T literacy: 8% 9 currency: uro (eUr) e Total number of copies sold and/or distributed (consumer): 722 million Total number of magazine publishing companies (consumer): 38 Total number of magazine publishing companies (B2B): 420 Tax imposed on purchases of goods/services by publishers: 20% Value Added Tax, or other tax, on magazine purchases: 10%
coMMentary
By the sterreichischer Zeitschriften-und Fachmedien-Verband (ZV), and the Austrian Newspaper Association (VZ)
The outlook looked bleak for austria's economy in 2008, as prices for energy and raw materials inscreased dramatically; as well as the international financial crisis. stagnation set in in the second half of the year and the fourth quarter brought growing signs of a recession. although gross domestic product (gdp) still grew by 1.8 per cent in real terms, 2008 marked the end of a three-year boom period for the country's economy. This growth was essentially attributable to exports, while private consumption increased only marginally (one per cent), due above all to the higher burden on household incomes as a result of considerably higher prices (up 3.2 per cent as compared to 2.2 per cent in the previous year) and a growing propensity to save. despite the economic pressure, the unemployment rate dropped to 4.1 per cent (eUrosTaT definition). By the end of the year, economic developments also made a tangible impression on the advertising sector. in 2008, the austrian economy spent a total of 3,336m (up 5.1 per cent over the preceding year) on large-scale advertising (according to listed prices excluding discounts and taxes), with classical advertising (i.e. advertising in daily and weekly newspapers, magazines, trade journals, television, radio, outdoor advertising and classical leaflets) accounting for 2,703m (up 6.7 per cent). However, significant discounts are granted because of the fierce competition between media. This fact must also be taken into account when considering the following figures: With advertising revenues of 1,525m (up 5.7 per cent) and a 56.4 per cent share in classical advertising, print media indisputably continued to lead the market in 2008 despite the growing competition between media. daily newspapers generated revenues of 780m, a rise of 7.8 per cent over the preceding year. regional weekly newspapers (including free papers) accounted for 236m, a decline of 5.6 per cent over the preceding year. Magazines of every kind grew by 9.4 per cent to 369m. only 89m was expended on advertising in newspaper supplements, a drop of 19.8 per cent over 2007. expenditure on online advertising, which is still a relatively small market in austria, expanded by 33.8 per cent to 87m in 2008. in sectoral terms, the capital goods industry spent 981 million (down 0.9 per cent) on advertising, followed by the services sector with gross ad expenditure of 729m, a rise of 11.7 per cent over the preceding year. growth in the branded goods sector was lower at 580m altogether, up just three per cent. The retail and mail order trade increased their gross ad expenditure by 5.5 per cent, to 432m (all data from: foCUs-research). Main media companies are pursuing cross-media strategies and increasing their online activities. Mobile and personalised offerings, such as newsletter offerings, sMs and MMs services or rss feeds, are now standard for most newspapers and magazines. specific online service options are also offered, especially for subscribers of print media. interactivity and the use of video clips have grown considerably.
fipp MeMbers
AssociATions sterreichischer zeitschriftenund fachmedien-Verband (zV) puBlishers das Beste reader's digest gruner + Jahr Verlags Technik & Medien Verlags Verlagsgruppe news suppliers Media Venture services sappi austria Vertriebs
74
austria
advertising data
advertising expenditure by MediuM (euro: m)
2001 712 438 464 162 10 125 1,912
2002 683 431 456 147 9 136 1,862
2003 713 426 463 154 11 138 10 1,915
2004 756 430 497 171 10 139 22 2,025
2005 833 422 508 172 14 157 28 2,134
2006 882 438 545 170 15 170 37 2,257
2007 974 468 596 170 15 171 81 2,475
2008 1,017 509 623 178 14 180 108 2,629
2009* 983 436 605 171 12 176 138 2,521
2010* 989 442 615 174 12 178 162 2,572

0.5 6.8 38.7 6.8 4.1

bar graph
line graph
= euro (m)
550
9 6 3 0
520
23.7
490
-3 -6 -9
460
19.4 Television Cinema Newspapers
430
-12 -15 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 400
top 10 consuMer Magazine advertisers

Hofer Kg spar sterreich Telekom austria news Verlagsgruppe Media saturn Beteiligungs rewe austria raiffeisen orf (sterreichischer rundfunk) porsche austria presse- und informationsdienst der stadt Wien
Source: FOCUS Institut
top 10 consuMer Magazine ad categories

food trade public institutions Cars Marketing, advertising, print Banking fairs, exhibitions, events Telecommunication print media Trade of furnitures and accomodation financial investements
Source: FOCUS Institut
75
austria
Magazine data
nuMber of titles
Type Consumer B2B
Source: Pressehandbuch
ad/copy sales revenue (%)

2003 2,794 2004 2,810 2005 93 2,789 2006 2,735 2007 2,581 2008 62 2,850 (B2B) print advertising online advertising exhibitions / events Copy sales
Source: ZV (estimated)
2008 65 3 8 24

Type Consumer B2B
2003 2,200
2004 2,200
2005 90 2,300
2006 2,400
2007 2,500
2008 53 2,700
average Magazine cover price (euro)

Type Consumer B2B
2005 2.5 4.0
2006 4.5
2007 2.2 4.5
2008 2.88 4.8

Verlagsgruppe news gruner & Jahr styria Multi Media Wailand & Waldstein lW Werbe und Verlagsgesellschaft die ganze Woche
Source: Audit Bureau of Circulation

sterreichischer Wirtschaftsverlag springer-Verlag Manzsche Verlags- und Universittsbuchhandlung sterreichischer agrarverlag druck- und Verlags WeKa-Verlag Verlagsgruppe news Manstein zeitschriften Verlagsges a3 Wirtschaftsverlag
Source: Audit Bureau of Circulation
average issue readership (%)

100 90 80 70 60 50 Source: Media Analysis 40

Tobacco alcohol (beer, wines & spirits) advertising to children over-the-counter-drugs firearms Banned by law
Voluntarily stopped
Restricted by law
l l l l l
20 10 0
women
30
men
76
austria
Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (euRo)
AuTomoTive/moTor rAcing/moTorcycle
auto Touring freie fahrt autorevue alles auto Motorradmagazin auto Bild sterreich aMTC-Verlag arB, auto-, Motor- und Verlagsgruppe news gefco Verlagsges zg zeitschriften a & W Verlag Monthly Monthly Monthly Monthly Monthly Weekly 1,406,418 388,701 77,456 67,782 1,924 447 379 304 174 27.4 6.4 5.4 4.3 2.5 3.6 2.2 3.5 1.4
gewinn Trend format C.a.s.H. die Wirtschaft geld-magazin Wailand & Waldstein Verlagsgruppe news Verlagsgruppe news Manstein zeitschriftenverlagsges sterreichischer Wirtschaftsverlag 4profit Verlag Monthly Monthly Weekly Monthly Monthly Monthly 92,936 86,495 72,656 318 291 169 4.5 4.1 2.4 5.99 4 4 2.6 3.6
children's/comics/TeenAge
Xpress Miss Verlagsgruppe news styria Multi Media Verlags Monthly Monthly 64,709 98 1.4 2 1.8
generAl inTeresT
news profil seitenblicke Magazin sportwoche Bhne frontal reader's digest Verlagsgruppe news Verlagsgruppe news Bull Verlags sportverlag Verlagsgruppe news frontal zeitschriften reader's digest deutschland Weekly Weekly Weekly Weekly Monthly fortnightly Monthly 241,536 94,431 80,461 69,548 52,000 844 398 142 175 12 5.7 2 2.5 3 2.8 2.2 1.6 3.5 1 3.7
home inTeresT
gusto Koch & Back Journal schner Wohnen sterreich Verlagsgruppe news publicity Werbegesellschaft gruner + Jahr Verlagsges Monthly Monthly Monthly 71,962 609 313 8.7 4.5 3.2 4.4
men's monThlies/weeklies
Wiener Wiener Verlags Monthly 139 2 3
speciAl inTeresT
Medizin populr e-Media eltern sterreich geo sterreich Verlagshaus der rzte Verlagsgruppe news gruner + Jahr Verlagsges gruner + Jahr Verlagsges Monthly fortnightly Monthly Monthly 106,000 95,259 357 313 214 530 5.1 4.5 3.1 7.5 3.1 2 3 7.2
Tv guides
TV-Media Tele

Verlagsgruppe news Tele-zeitschriftenverlagsgesellschaft

Weekly Weekly 266,772

1022 14.5

1.3
women's monThlies
Woman Wienerin Welt der frau Tirolerin 1st - first Brigitte sterreich
Source: Pressehandbuch

Verlagsgruppe news styria Multi Media ladies Verlags Welt der frau Verlags Tirolerin Verlags Verlagsgruppe news gruner + Jahr Verlags

fortnightly Monthly Monthly Monthly Monthly fortnightly 215,044 75,333 61,019

557 257 212 7.9 3.7 3 2.5 3.8 2.9 4 2.6
188
2.7
77
austria
Magazine data
Publisher
auto Touring freie fahrt autorevue auto aktuell firmenwagen amtc-Verlag arb Verlagsgruppe news Cb Verlags Weka-Verlag
Frequency
11 per year 8 per year 14 per year 5 per year 6 per year
Circulation
1,406,000 388,700 55,470 34,200 30,300
Audited?
Yes Yes Yes no Yes

1,924 447 379 27.4 6.4 5.4
Cover Price (euRo)

0.00 0.00 3.60 2.60 5.50
AuTomoTive
BAnking/FinAnciAl/insurAnce/legAl
svaktuell raiffeisenzeitung Vm - der Versicherungsmakler Bank Und Brse Bestbanking sterr. Wirtschaftsverlag st. raiffeisenverband Manstein zeitschriften szabo-scheibl Verlag Bestbanking Medien 4 per year Weekly 6 per year Weekly 8 per year 500,000 44,320 8,000 6,300 5,100 no Yes no no no 0.00 0.90 6.00 8.00
Building/engineering/consTrucTion
a3bau Baublatt sterreich Bbb Baumaschine Baugert Baustelle architektur aktuell Tga - Technische gebude ausrstung a3 Wirtschaftsverlag specialmedia.Com Weka-Verlag springer-Verlag Weka-Verlag Monthly Monthly 10 per year Monthly 4 per year 17,800 14,000 11,650 10,500 10,100 no no Yes Yes Yes 5.00 5.00 4.00 12.91 6.00
AdverTising/communicATion/mArkeTing
a3boom! Bestseller Horizont extradienst a3 Wirtschaftsverlag Manstein zeitschriftenverlag Manstein zeitschriftenverlag Mucha Verlag 10 per year 10 per year Weekly fortnightly 13,300 12,800 14,400 no no no no 3.70 4.00
compuTing/soFTwAre/TelecommunicATions
Hi!Tech Monitor Telekommunikations- & it report plus - Magazin f. infrastr. U. Technologie siemens ag sterreich Bohmann druck Und Verlag report Verlag Telekom presse dr. Mayer 4 per year 11 per year 11 per year Monthly 25,000 14,500 no Yes no no 3.80 4.00 4.50
heAlThcAre/medicAl/phArmAceuTicAl
rzte Woche Clinicum Medical Tribune rztemagazin doktor in Wien springer-Verlag Medizin Medien austria Medizin Medien austria Medizin Medien austria Medizin Medien austria Weekly 10 per year Weekly Weekly 11 per year 17,420 17,000 16,360 16,190 15,500 Yes no Yes Yes no
mAnuFAcTuring/processing
industrie Technik + Wirtschaft Megatech Mit logoteCh Mm - Maschinenmarkt Technik report Trends in automation specialmedia.Com sterr. Wirtschaftsverlag Technik & Medien Verlag report Verlag festo gesmbh Monthly 11 per year Monthly Monthly 4-6 per year 13,000 12,130 11,000 10,100 9,000 no Yes no Yes no 4.20 6.00
movies/rAdio/Tv/video
orf-nachlese skip - das Kinomagazin film & Video orf enterprise skip & Medienservice sterr. filmservice Monthly 11 per year 4 per year 123,937 12,000 no no 403 5.7 2.70 1.45 0.73
puBlic secTor
Kommunal eurokommunal bz - st. Brgermeister-zeitung sterr. Kommunal-Verlag Verlag fr Moderne Kommun. Verlag st. Brgermeister-z. 10 per year 11 per year Monthly 34,050 9,200 8,100 Yes no Yes
chemicAl/peTroleum/gAs
Chemiereport Monatshefte fr Chemie sterreichische Chemie-zeitschrift Chemierport.at springer-Verlag fachverlag Wien 8 per year Monthly 6 per year no no no
78
belgium
at a glance
capital: Brussels population: 10,414,336 (July 2009) median age: 41.7 years gdp: $506.2 billion (2008) official languages: dutch, french other language: german literacy: 99% currency: euro (eUr)
Total number of copies sold and/or distributed (consumer): 175 million (2007)
fipp members
associations european federation of Magazine publishers (faep) The ppress publisheRs epn international Hachette edition Ventures reader's digest sanoma Magazines Belgium Uitgeverij Cascade supplieRs aMp groupe Medialogue press shop sappi europe
advertising data
advertising eXpenditure bY medium (euro: m)
Source: ZenithOptimedia. * projected gures
2001 281 258 811 202 28 173 11 1,763
2002 386 269 865 208 23 182 11 1,944
2003 472 271 945 229 25 198 18 2,158
2004 531 282 1,004 253 25 205 32 2,331
2005 592 280 982 290 29 215 48 2,435
2006 876 287 1,071 327 30 227 82 2,899
2007 901 301 1,161 376 26 239 110 3,114
2008 887 300 1,205 377 27 249 125 3,170
2009* 877 267 1,163 349 23 226 121 3,025
2010* 858 257 1,157 328 22 223 133 2,978

0.8 3.9 28.0 11.9

BAR GRAPH
= % CHANGE YEAR ON YEAR
LINE GRAPH
= EURO (M)
350
7.9
10 8 6 4
9.5
300 2
38.0
0
-2 -4 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 250
79
belgium
advertising data
top 10 advertisers (consumer)
l'oral group etat federale Belge (Belgian state) d'ieteren group daimler Chrysler Belgium luxembourg psa peugeot Citroen Jamba! international BMW group Belgium danone group sogesma Beiersdorf
Source: Cim-mdb (media data bank)
top 10 advertising categories (consumer)

Media point of sales automobile industry Banking credits assurance (financial) publishers Clothing events performances Tourism pharmaceutics Care products
source: Cim-mdb (With Sector media and publishers included)
magazine data
number of titles
type Consumer B2B
Source: UPP
2003 420
2004 435
2005 430
2006 435
2007 420
2008 342 300

sanoma Magazines Belgium Magnet Magazines roularta editions Cin revue Mondadori france Cascade Think Media rossel produpress
average magazine cover price (eur)

Consumer 2003 2.92 2004 3.06 2005 3.16 2006 3.16 2007 3.31 2008

100 90 80 70 60 50 40

subscription retail / newsstand 2003 22 78 2004 24 76 2005 24 76 2006 24 76 2007 25.7 74.3 2008

0 10 20 30 40 50 60 70 80 90 100
adults (18+)
20
women
30
subscRiption
men
10 0
Retail / newsstand
major magazine titles

women's monthlies
feeling goed gevoel evita gael elle Belgi elle Belgique glamit Marie Claire Belgique Marie Claire Vlaams glossy sanoma Magazines Belgium de persgroep sanoma Magazines Belgium sanoma Magazines Belgium editions Ventures/Hachette filipacchi editions Ventures/Hachette filipacchi sanoma Magazines Belgium sanoma Magazines Belgium sanoma Magazines Belgium Cascade Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 122,000 94,000 93,000 75,000 69,000* 69,000* 59,000 Yes Yes Yes Yes Yes Yes Yes Yes Yes 52,785 58,793 21,191 47,148 20,819 25,871 23,908 11,644 5,202 5.8 6.5 2.3 5.2 2.3 2.8 2.6 1.3 0.6 3.70 3.50 3.50 3.20 4.50 4.50 2.95
80
belgium
magazine data
major magazine titles
women's weeklies
libelle flair (dutch) femmes d'aujourd'hui flair (french)
* Elle Belgi and Elle Belgique combined
sanoma Magazines Belgium sanoma Magazines Belgium sanoma Magazines Belgium sanoma Magazines Belgium
Weekly Weekly Weekly Weekly
267,000 176,000 130,000 62,000
Yes Yes Yes Yes
105,746 79,861 51,275 27,947
11.6 8.8 5.6 3.1
1.95 1.90 1.85 1.75
men's
p-magazine Ch Menzo Think Media Think Media Think Media Weekly Monthly 6 per year 81,000 35,000 15,000 Yes Yes Yes 42,896 22,344 9,723 4.7 2.5 1.1 2.10 4.90 4.90
geneRal inteRest
plus Magazine (north+south) nest (north + south) Top sant Milo eos Het Beste slection genieten Ma sant evita roularta Media group roularta Media group Mondadori france sanoma Magazines Belgium Cascade reader's digest reader's digest Magnet Magazines Vivio sanoma Magazines Belgium Monthly 8 per year Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 138,000 134,000 78,000 78,000 47,000 46,000 44,000 43,000 30,000 Yes Yes Yes Yes Yes Yes Yes Yes Yes 49,826 58,324 62,615 27,726 19,292 21,123 973 28,239 21,191 5.5 6.4 6.9 3.1 2.1 2.3 1.1 3.1 2.3 3.90 3.90 2.80 3.70 4.95 4.10 4.10 4.95 2.90
consumeR special inteRest

libelle lifestyle sport Voetbal Magazine (north+south) Joepie autogids Montieur de l'automobile actief Wonen dco ides feeling Wonen grande (north + south) Clickx Magazine gael Maison Casas (north+south) sanoma Magazines Belgium roularta Media group Magnet Magazines produpress produpress produpress produpress sanoma Magazines Belgium Himalaya Minoc Business press sanoma Magazines Belgium roularta Media group 8 per year Weekly Weekly fortnightly fortnightly Monthly Monthly Monthly Monthly fortnightly Monthly Monthly 102,000 76,000 83,000 69,000 53,000 50,000 49,000 42,000 31,000 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 41,498 3,346 22,912 29,871 12,732 14,091 19,693 20,313 14,365 16,467 10,395 4.6 3.7 2.5 3.3 1.4 1.6 2.2 2.2 1.6 1.8 1.1 3.00 2.90 1.50 3.00 3.30 3.70 4.90 2.95 3.40
financial / business / news

Knack le Vif le soir Magazine la libre Match Trends / Trends - Tendances point de Vue Bizz (north+south) roularta Media group roularta Media group rossel g.e.i.e. la libre Match roularta Media group point de Vue roularta Media group Weekly Weekly Weekly Weekly Weekly Weekly montly 142,000 98,000 79,000 58,000 57,000 51,000 40,000 Yes Yes Yes Yes Yes Yes Yes 66,549 46,982 35,005 19,653 24,697 25,422 9,458 7.3 5.2 3.9 2.2 2.7 2.8 1.0 4.00 3.70 1.90 2.40 4.50 2.00 4.00
tv guides
dag allemaal (+ express) Cin Tl revue HUMo TeVe Blad story TVfamilie (+Blik) Tlpro Tl Moustique Tl star Tlpocket TVgids primo Magnet Magazines Cin revue editions sanoma Magazines Belgium sanoma Magazines Belgium sanoma Magazines Belgium Magnet Magazines Belgomedia sanoma Magazines Belgium Mondadori france sanoma Magazines Belgium Cascade Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly 438,000 413,000 278,000 193,000 188,000 186,000 158,000 140,000 132,000 119,000 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 17,901 178,249 120,514 55,836 82,423 51,757 4,988 67,099 48,201 19,157 22,936 19.7 19.6 13.2 6.1 9.1 6.1 5.5 7.4 5.3 2.1 2.5 1.90 1.25 2.20 0.95 1.80 1.50 1.25 1.85 1.25 1.00
81
brazil
at a glance
capital: rasilia B population: 92,356,000 (Jan 2010) 1 median age: 8.6 years 2 gdp: 1.573 trillion (2008) $ official language: ortuguese p other languages: panish, german, italian s literacy: 8.6% 8 currency: eal (Brl) r
Total number of copies sold and/or distributed (consumer): 410 million Total number of magazine publishing companies (consumer): 291 Value Added Tax, or other tax, on magazine purchases: 3.5%
coMMentary
By Associao Nacional de Editores de Revistas (ANER)

in 2008, 410 million magazines were sold in Brazil a five per cent increase in comparison to the previous year. The number of magazines in the country has been increasing year-on-year. in 2006, there were 3,657 magazines titles. in 2008, this number increased to 3,915, registering seven per cent growth. according to data provided by iVC (audit Bureau of Circulations), there are more than 30 magazine sectors in Brazil and a variety of magazine titles targeting different demographics. according to data provided by the inter-Meios project, the turnover for media companies in the country reached r$21.4bn in 2008, a 12.83 per cent increase when compared to the same period the previous year. during the same period, the magazine segment grew above market average, achieving a turnover of r$1.8 billion, a 13.24 per cent increase in comparison to 2007.
circulation
There was a 4.1 per cent increase in circulation in 2009 (January to May) compared to the same period in the previous year, according to data supplied by iVC (audit Bureau of Circulations). retail sales have increased by 4.6 per cent while subscription sales increased by 3.8 per cent. furthermore, out of the top 20 magazines in circulation in the country, 16 titles have registered an increase in circulation, with an average growth of 13.4 per cent. The following sectors have registered significant growth: Children/pre-teen (45 per cent) Teenage girls (33 per cent) Women (18 per cent)
advertising
althoughadvertising revenue in the magazine segment fell by 8.6 per cent in 2009 (January-June)compared to the same period thepreviousyear, magazine publishers remain positive. They expect improvements in the first quarter of 2009, and the fall in revenues that has been experienced is not as dramatic as it has been in other countries.
fipp MeMbers
associaTions associaao nacional de editores de revistas (aner) publisheRs uetto editorial d ditora abril e ditora globo e ditora reader's digest e rupo domo g otorpress Brasil editora M eaders digest Brazil r supplieRs inap - distribuidora nacional de publicaes d appi Trading do Brasil s oodwing latin america W
82
Brazil
advertising data
advertising expenditure by MediuM ($us: m)
2001 844 415 2,334 189 0 185 0 3,968
2002 664 314 2,014 152 0 168 0 3,313
2003 664 348 2,237 166 0 210 55 3,680
2004 796 400 2,941 207 0 232 77 4,653
2005 1,087 592 4,141 280 22 284 112 6,518
2006 1,244 693 5,021 335 28 295 167 7,784
2007 1,631 853 6,258 403 40 280 278 9,742
2008 1,894 1,002 7,384 498 49 322 415 11,563
2009* 1,744 963 7,784 531 47 365 519 11,953
2010* 1,796 1,011 8,407 563 48 402 700 12,927

0.4 4.3 2.8 3.6 16.4

bar graph
line graph
= $us (m)
1200
50 40 8.7 30 20 10
1000
800
63.9
0 -10
600

400
-20 -30 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 200

Unilever Hunday Caoa avon Vivo Casas Bahia Mitsubishi Volkswagen ita l'oral Honda
Source: Ibope Monitor

Commerce/retail Vehicles/parts and accessories personal care Culture/leisure/sports/tourism Consumer services Clothing and textile Media financial market and insurance Telecommunications public and social services
Source: ANER
83
Brazil
Magazine data
nuMber of titles
Type Consumer B2B: paid-for B2B: free Total
Source: IVC/Distributors and Anatec

2004 3,578 1,150 4,728 2005 3,651 1,180 324 5,155 2006 3,657 1,200 335 5,192 2007 3,833 1,220 678 5,731 2008 3,915 Consumer advertising in print Copy sales 2007 41 59 2008
2002 3,259 1,250 580 5,089

2003 2004 290 2005 300 2006 300 315 2007 344 270 2008 525 editoria abril editoria globo editora Trs editora Caras editora alto astral editora escala panini editoria reader's digest simbolo peixes
Source: IVC

Type Consumer B2B
Source: Guia de Midia Online
average Magazine cover price ($us)

Type Consumer
Source: IVC/Distributors and Anatec
2004 1.59
2005 2.39
2006 2.69
2007 3.06
2008 3.34

100 90 80 70 60 50 40
sales distribution breakdown: consuMer Magazines (%)

Source: IVC - Instituto Verificador de Circulao
2005 58 42
2006 43 57
2007 41.3 58.7
2008 43 57
2009 41 59

0 10 20 30 40 50 60 70 80 90 100
adulTs (18+)
20
women
30
subscRipTion
men
10 0
ReTail / newsTand

Tobacco alcohol (beer, wines and spirits) advertising to children
Banned by law
Voluntarily stopped
Restricted by law
l l
84
Brazil
Magazine data
Major Magazine titles
auTomoTive/moToR Racing/moToRcycle
Quatro rodas auto esporte Motor show Car and driver fullpower Quatro rodas Moto Carro Motociclismo Magazine a revista da Moto revista Carstereo Tunin Brasil editora abril editora globo editora Trs editora escala B7 editora editora abril editora Motorpress-Brasil editora Motorpress-Brasil editora Mestra. Crazy Turkey Monthly Monthly Monthly Monthly Monthly Quarterly Monthly Monthly Monthly Monthly 191,176 75,991 47,259 22,807 22,595 18,161 17,915 16,687 14,925 14,269 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 687 271 90 163 144 59 144 25 82 86 84 91 83 83 88 92 5.46 4.86 4.86 4.86 4.32 3.82 5.19 4.10 4.10 4.32
business/Financial/news
Veja epoca istoe Voce s.a. exame peq empr gdes negocios dinheiro epoca negocios rev. da semana Carta Capitals

editora abril editora globo editora Trs editora abril editora abril editora globo editora Trs editora globo editora abril editora Confianca

Weekly Weekly Weekly Monthly fortnightly Monthly Weekly Monthly Weekly Weekly

1,085,851 420,481 353,064 193,425 178,745 76,992 69,265 67,902 40,940 30,607


3404 1,770 973 265 466 480 120 161 144 89 87 93 96 96 89 92 89 93 4.59 4.59 4.59 5.96 6.56 4.86 5.41 5.41 2.68 4.32
childRen's/comics/Teenage
Monica Cebolinha Capricho recreio Chico Bento Magali Cascao Todateen atrevida Witch

panini Brasil panini Brasil editora abril editora abril panini Brasil panini Brasil panini Brasil editora alto astral editora escala editora abril

Monthly Monthly fortnightly Weekly Monthly Monthly Monthly Monthly Monthly Monthly

123,284 111,629 110,727 103,651 102,858 102,568 99,170 74,728 70,991 28,668


648 346 336.0 548 178 52 62 50 55 74 1.58 1.58 2.73 5.44 1.58 1.58 1.58 2.18 2.68 4.34
geneRal inTeResT
selecoes do readers digest superinteressante galileu Mundo estranho aventuras - Historia planeta national geographic Brasil revista piaui Bravo scient.americ.br

editora reader's digest editora abril editora globo editora abril editora abril editora Trs editora abril editora alvinegra editora abril editora duetto

Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly monthly Monthly

405,049 355,735 128,599 69,545 65,351 65,315 46,064 32,056 23,074 18,727


377 883 378 105 111 64 194 86 72 95 87 84 72 82 91 87 91 86 4.32 5.44 5.41 4.89 5.98 4.86 8.19 5.19 7.65 5.96
home inTeResT
Casa Claudia arquitetura & Construcao Casa e Jardim Bons fluidos Casa e decoracao Viver Bem revista amantes -Tureza Casa & ambiente Bebe (online) arquitetura & Urbanismo Techne

editora abril editora abril editora globo editora abril iBC - online editora editora peixes editora europa iBC - online editora editora pini editora pini

monthly monthly monthly monthly monthly monthly monthly 6 per year Monthly Monthly

181,423 119,422 88,488 69,951 40,726 34,915 21,247 20,490 13,157 9,242


413 278 337 141 69 93 97 93 98 91 5.41 5.41 5.41 5.41 5.41 5.41 5.41 4.32 12.57 12.57
85
Brazil
Magazine data
playboy Mens Health Brasil Vip placar Mensal sexy (iVC) revista gata da Hora Trip Um gol f.C stuff

editora abril editora abril editora abril editora abril editora rickdan empresa o dia (revista) Trip editora e propaganda editora simbolo editora alto astral Cadiz


203,077 119,378 65,561 55,713 36,951 22,970 10,117 8,834 4,137 4,135


861 141 181 546 136 85 97 12 81 77 68 89 88 80 70 75 6.56 5.46 5.46 5.46 5.96 2.13 5.41 5.41 2.73 4.86
special inTeResT
nova escola Boa forma saude guia astral info guia da Cozinha astral dia a dia Viagem e Turismo globo rural Bons fluidos

fundacao Victor Civita fVC editora abril editora abril editora alto astral editora abril editora alto astral editora alto astral editora abril editora globo editora abril

Monthly Monthly Monthly Monthly Monthly 6 per year Monthly Monthly Monthly Monthly

454,089 206,593 179,983 171,092 134,211 102,544 93,691 83,346 70,412 69,951


401 624 214 756 253 244 581 122 186 141 80 92 92 71 92 90 60 93 76 98 1.58 4.32 4.86 1.09 5.98 1.09 0.82 5.46 4.86 5.41
Tv guides
revista Monet on TVa

editora globo editora abril

Monthly Monthly

160,791 33,037

Yes Yes

99 152 93 89 5.96 3.22
women's monThlies
Claudia nova Manequim Marie Claire gloss estilo de Vida Criativa elle Vogue Uma

editora abril editora abril editora abril editora globo editora abril editora abril editora globo editora abril editora Carta editorial editora simbolo


411,612 233,303 210,532 176,230 132,763 125,373 96,700 71,864 40,083 29,686


857 503 314 598 219 148 302 96 219 37 88 84 97 85 91 83 86 88 72 86 5.46 5.46 4.64 5.41 2.73 6.01 4.86 5.46 8.14 5.41
women's weeklies
Caras ave Maria Viva Mais Contigo! Tititi Minha novela Malu semanal Magazine Quem acontece istoe gente TV Brasil

editora Caras editora abril editora abril editora abril editora abril editora abril editora alto astral editora globo editora Trs editora escala

Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly

278,713 203,261 192,410 146,373 133,408 114,719 110,225 86,884 60,635 56,243


1743 518 461 860 762 492 104 470 201 76 76 90 87 80 89 92 91 77 62 74 4.32 1.09 0.81 3.77 1.09 1.09 1.09 3.77 4.32 1.09
Source: IVC - Instituto Verificador de Circulao; Marplan - Consolidated data 2008
86
canada
at a glance
capital: ttawa o population: 3,487,208 (July 2009) 3 median age: 0.4 years 4 gdp: 1.500 trillion (2008) $ official languages: nglish, french e literacy: 9% 9 currency: anadian dollar (Cad) C Total number of copies sold and/or distributed (consumer): 665 million (2007) Total number of magazine publishing companies (consumer): 753 Tax imposed on purchases of goods/services by publishers: 510% Value Added Tax, or other tax, on magazine purchases: 5% Total number of copies sold and/or distributed (b2b): 101 million (2008) Total number of magazine publishing companies (B2B): 414
coMMentary
consumeR
By Magazines Canada
after 12 years of magazine advertising revenue growth, magazine ad revenue experienced a rare dip in 2008 declining 5.2 per cent, the result of the worse economic recession in many decades. despite this shortterm slip in performance, the Canadian magazine industry continued to outpace other major media (television, radio, newspapers and outofhome) having achieved average annual compound revenue growth of 5.6 per cent versus 3.5 per cent between 1999 and 2008. Canada published 1,282 Canadian consumer magazines in 2008. fiftyeight new consumer titles launched in 2008 across a wide variety of categories, including: city/ regional; leisure/recreation/sports/travel; shelter/food; youth/children; lifestyle; health and wellness and womens. average issue circulation continues to expand having reached 73.1 million in 2008 vs. 72.5 million in 2007. online continues to provide publishers with access to new branding opportunities and revenue streams. as content providers, magazine publishers increasingly understand the opportunity to extend their presence beyond the printed page to include webbased properties offering advertisers new touch points and tools with which to surround target audiences. publishers are embracing all forms of online opportunities, including social networks (e.g. facebook; Twitter) and mobile touch points. The industry continues to move forward in seeking new and better industry measurement. print Measurement Bureau (pMB) has moved to biannual data releases ensuring the industry has timelier readership data. studies evaluating the value of advertorials and nontraditional advertising formats have been fielded. Canada post remains the primary distribution provider of magazines in Canada. increasing postal rates continue to add cost, despite significant industry efforts to increase distribution efficiencies and reduce costs. Canadian publishers and printers increasingly embrace environmental policies that impact paper selection (increased use of post consumer waste fibre; reduction of ancient forest fibres; availability of alternative fibre sources from agriculture) and recycling. provincial and municipal jurisdictions are introducing Blue Box programs designed to increase the recycling of materials (i.e.: papers, plastics, metals, glass) and to pass collection costs to industry. in Canada, over 70 per cent of subscriptions sales accrue to Canadian content magazines, yet Canadian magazines have just 15 per cent of sales (or less) of the newsstand. it seems that Canadian consumer preferences get little consideration. The wholesaler distribution and magazine retail businesses continue to go through a period of intense rationalisation.
b2b
Business media publishers continue to aggressively embrace new opportunities to reach and impact business audiences. Websites and other digital touch points (e.g. enewsletters; blogs) continue to emerge in support of printed magazines and events. The number of available Canadian business media magazines remains stable. it is estimated that 786 titles were published in 2008, offering a diverse depth and breadth of content spanning the many and varied needs of the B2B sector. nine new Canadian B2B titles launched in 2008 across various business sectors, including business (4), advertising/ marketing/graphics (1), auto/transportation (1), dentistry/drug/hospital (1), petroleum (1) and more, increasing reader and advertiser choice. average issue circulation reached 10.7 million in 2008. The Business category remains the largest circulation category with an average issue circulation of 2.7 million copies. Medical publications follow with 854,000 copies and education titles publish 539 copies. nursing and automotive round out the top 5 with 481,000 and 402,000 copies respectively.
fipp MeMbers
associaTions Magazines Canada publisheRs reader's digest Magazines rogers publishing supplieRs Canadian Circulation audit Bureau (CCaB) Hds retail north america lMp
87
canada
advertising data
advertising expenditure by MediuM ($can: m)
2001 2,501 541 2,553 1,048 0 281 97 7,021
2002 2,510 558 2,593 1,080 0 273 176 7,190
2003 2,529 610 2,827 1,171 0 284 237 7,658
2004 2,611 647 2,963 1,209 0 303 364 8,097
2005 2,659 665 3,014 1,313 0 344 562 8,557
2006 2,635 682 3,241 1,388 0 370 900 9,216
2007 2,568 718 3,299 1,467 0 422 1,241 9,715
2008 2,489 692 3,391 1,547 0 463 1,602 10,185
2009* 2,044 575 3,170 1,408 0 407 1,750 9,354
2010* 1,970 585 3,234 1,432 0 416 1,951 9,589

15.7 24.4 4.5
Magazine adspend growth 20012010

bar graph
line graph
= $can (m)
800
10 5 0
700
15.2
6.8
-5
33.3 Magazines Radio Outdoor Internet
-10
600
-15 -20 500
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010

procter & gamble l'oral Canada Kraft general food Canada dairy farmers of Canada Johnson & Johnson nestl Canada rogers Communications Kao Brands Canada laboratoire garnier Wyeth Consumer Healthcare
Source: Leading National Advertisers (LNA)

Toiletries and toilet goods food and food products Business and consumer services retail stores drugs and remedies Travel, hotels and resorts apparel, footwear and accessories automotive entertainment and amusement Household equipment and supplies
Source: Leading National Advertisers (LNA)
88
canada
Magazine data
nuMber of titles
Type Consumer B2B 2003 1,032 761 2004 1,114 775 2005 1,160 780 2006 1,201 788 2007 1,244 785 2008 1,282 786

2007 Consumer advertising in print Copy sales B2B advertising (print) advertising (online) exhibitions/events Copy sales other
Source: Statistcs Canada
2008 65 35
Source: Statistics Canada; Masthead Magazine
64.7 35.3
average Magazine cover price ($can)

Type Consumer B2B
Source: CARD; Magazines Canada
2004
2005 3.85
2006 4.08
2007 4.60
2008 4.53
84 1 5 6 4

rogers publishing Transcontinental Media st. Joseph Media reader's digest association TVa publications House and Home Media spafax Canada Time Canada The globe and Mail liquor Control Coard of ontario (lCBo)

rogers publishing Business information group ClB Media annex publishing and printing BiV Media group lp Craig Kelman & assoc naylor Canada Transcontinental Media Baum publishing Kenilworth Media
Source: CARD
Source: Leading National Advertisers (LNA). Note that not all Canadian consumer titles are measured by LNA.

100 90 80 70 60 50 Source: PMB

subscription/free distribution retail sales
Source: Statistics Canada (*estimate)
2004 88 12
2005 88* 12*
2006 88* 12*
2007 88* 12*
2008 88* 12*

0 10 20 30 40 50 60 70 80 90 100
30 20 10 0
adulTs (18+)
40
women
subscRipTion ReTail / newssTand

Tobacco alcohol (beer, wines & spirits) advertising to children overthecounterdrugs firearms
men
Banned by law
Voluntarily stopped
Restricted by law
l l l l l
89
canada
Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price ($CAn)
luxury Vehicles Magazine Carguide Buyer's guide auto passion Carguide rpM Motoring Monthly performance auto & sound gpf1 Magazines (grand prix) World of Wheels le Magazine Carguide Buyer's guide le Magazine Carguide paragon Media Holdings formula Media group auto Journal formula Media group 21st Century sports 1009678 ontario grand prix f1 Canada formula Media group formula Media group formula Media group Quarterly Quarterly Quarterly Quarterly Monthly 8 per year annual 6 per year Quarterly Quarterly 162,000 127,000 126,000 89,000 60,000 50,000 50,000 49,000 41,000 41,000 no Yes no Yes no Yes no Yes no no free free 5.95 4.95
Maclean's report on Business Magazine financial post Magazine l'actualit Business edge profiT Moneysense Backbone Magazine Canadian Business affaires plus

rogers publishing The globe and Mail financial post Business les ditions Comestibles Business edge rogers publishing rogers publishing publimedia Communications rogers publishing Transcontinental Media

Weekly Monthly Monthly fortnightly fortnightly 6 per year 6 per year 6 per year fortnightly Monthly

385,000 297,000 207,000 184,000 181,000 128,000 120,000 111,000 93,000 89,000

Yes Yes Yes Yes no Yes Yes Yes Yes Yes

2,414 1,315 1,178 885 306 846 1,031 270 8.4 4.6 4.1 3.1 1.1 2.9 3.6 0.9 5.95 4.95 2.00 4.95 5.50 4.95 5.40 3.75
pop! YTV Whoa! Kids Tribute Teen Tribute famous Kids Kidsworld Magazine The grind Magazine Chickadee owl Chirp

paton publishing paton publishing Tribute publishing Tribute publishing Cineplex Media Mir Communications paton publishing Bayard Canada Bayard Canada Bayard Canada

Quarterly Quarterly Quarterly Quarterly Quarterly Quarterly Biannual Monthly Monthly Monthly

375,000 322,000 298,000 300,000 200,000 200,000 152,000 106,000 84,000 81,000

Yes Yes Yes Yes no no Yes Yes Yes

2.95 3.00 4.25 4.25 4.25
geneRal inTeResT
Caa Magazine ( excl. Manitoba) Westworld reader's digest Touring (fre & eng) Home digest our Canada slection du reader's digest Canadian geographic Western living Caa Magazine (Manitoba) redwood Custom Communications Canada Wide Media reader's digest association Mdias Transcontinental Home digest international reader's digest association reader's digest association Canadian geographic enterprises Transcontinental Media redwood Custom Communications Quarterly Quarterly Monthly Quarterly Quarterly 6 per year Monthly 6 per year Monthly Quarterly 1594,000 1144,000 885,000 692,000 675,000 305,000 255,000 212,000 184,000 126,000 Yes Yes Yes Yes no Yes Yes Yes Yes Yes 2,305 1,255 6,564 1,171 1,016 1,064 3,768 585 210 8 4.4 22.9 4.1 3.5 3.7 13.1 2 0.7 3.99 2.50 1.95 4.16 3.99 6.95 3.95
home inTeResT
Home Works smartmoves Canadian House & Home style at Home Canadian gardening Condo life Canadian Home and Country parade of Homes Canadian Home Workshop dcormag direct Target promotions Canada post Corporation House and Home Media Transcontinental Media Transcontinental Media Homes publishing group Transcontinental Media Winnipeg free press Transcontinental Media Transcontinental Media 9 per year Quarterly Monthly Monthly 8 per year 10 per year 8 per year Biannual 9 per year 10 per year 430,000 349,000 254,000 230,000 156,000 140,000 120,000 120,000 117,000 90,000 Yes no Yes Yes Yes no Yes no Yes Yes 2,361 1,602 1,980 1,063 677 8.2 5.6 6.9 3.7 2.4 free free 5.95 5.50 4.95 free 5.95 4.25
90
canada
Magazine data
men's
Chill sharp driven Urban Male Magazine Winnipeg Men Magazine H Magazine summum Chill Media Contempo Media auto Journal UMM studio publications lexis Meida ditions genex 6 per year 6 per year 6 per year Quarterly 6 per year 6 per year 11 per year 200,000 152,000 150,000 115,000 45,000 30,000 28,000 Yes no Yes no no no Yes free 5.00 8.00 4.95 3.50 4.95 4.95
special inTeResT
What's cooking famous Qu'estce qui mijote food & drink Movie entertainment Tribute Teen Tribute Canadian Health & lifestyle professionally speaking inside entertainment Meredith Corporation Cineplex Media Meredith Corporation lCBo feature publishing Tribute publishing Tribute publishing CMa Media ontario College of Teachers Kontent group 5 per year Monthly 5 per year 6 per year Monthly 7 per year Quarterly Quarterly Quarterly 6 per year 1,409,000 623,000 610,000 526,000 521,000 500,000 400,000 398,000 207,000 184,000 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 3705 1222 1392 2304 1888 1539 984 2477 290 1548 12.9 4.3 4.8 8 6.6 5.4 3.4 8.6 1 5.4 free 3.00 free free 3.95 3.00 2.95 2.95
Tv guides
starweek primeurs TV 7 Jours/TV Hebdo TV Week Magazine Toronto star les publications feature TVa publications Canada Wide Media Weekly Monthly Weekly Weekly 616,000 386,000 211,000 71,000 Yes Yes Yes Yes 992 380 719 235 3.5 1.3 2.5 0.8 3.95 3.99/2.25
women's monThlies
Chatelaine Canadian living glow Homemakers Coup de pouce Chtelaine (fr) alive Today's parent flare fasHion Magazine loUloU (eng)1 elle Canada parentsCanada1 Madame Canadian family What's Up Kids family Magazine pure le Magazine enfants Qubec Tout simplement Clodine femme d'aujourd'hui rogers publishing Transcontinental Media rogers publishing Transcontinental Media Transcontinental Media rogers publishing alive publishing group rogers publishing rogers publishing st. Joseph Media rogers publishing Transcontinental Media family Communications Transcontinental Media st. Joseph Media paton publishing rogers publishing les ditions Heritage TVa publications TVa publications 13 per year Monthly 8 per year 9 per year Monthly Monthly Monthly Monthly Monthly 10 per year 11 per year Monthly Quarterly 9 per year 8 per year 6 per year 6 per year 8 per year 9 per year 8 per year 601,000 516,000 401,000 395,000 230,000 206,000 200,000 185,000 158,000 152,000 147,000 136,000 122,000 100,000 91,000 89,000 69,000 64,000 32,000 30,000 Yes Yes no Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes no Yes Yes no 3,768 3,959 1057 1608 1,254 895 549 1,866 1518 2028 693 1,699 1,176 293 863 468 223 397 251 13 14 3.7 5.6 4 3 2 7 5.3 7.1 2.4 6 4 1 3 2 1 1 1 4 4 4.25 2.99 4 4 5 5 3.99 4.5 4.25 4 5 3 4.5 4 7 5
women's weeklies
7 Jours chos Vedettes le lundi
Source: CARD
TVa publishing les publications TVa , TVa publishing
Weekly Weekly Weekly
98,000 36,000 28,000
Yes Yes Yes
984 298 513
3.4 1 1.8
3.99 2.50 3.49
91
canada
Magazine data
auTomoTive
Canadian automotive review Commercial Car and Truck digest ssgM Canadian Technician Casp octane Tire news actif roulant Canadian automotive fleet automotive Today rogers publishing fleet Business Communications Business information group newcom Business Media publications rousseau & associs fulcrum publications publications rousseau & associs auto Journal Bobit publishing publications a & associs 2 per year Quarterly Monthly 10 per year 8 per year Quarterly 6 per year 6 per year 7 per year 7 per year 65,000 50,000 29,000 25,000 18,000 16,000 15,000 14,000 13,000 12,000 no no no no Yes no no no no no 6.50 free 7.00 5.35 5.95 12.00 4.95 4.00 free
banking/Financial/insuRance/legal
national (The Canadian Bar association) securite fianciere Canadian lawyer le Journal du Barreau le Journal de l'assurance Member roster and director of services The lawyers Weekly l'expert law Times The advocate rogers publishing Chambre de la scurit financire ClB Media le Barreau du Qubec ditions du Journal de l'assurance lexisnexis Canada Carswell, a Thomson reuters Business ClB Media Vancouver Bar association 8 per year 5 per year 1annual Monthly 10 per year 48 per year 10 per year Weekly 6 per year 33,000 31,000 27,000 27,000 22,000 18,000 18,000 18,000 12,000 11,000 Yes no no no no no Yes no no no 8.50 7.00 5.00 3.55 7.00
building/engineeRing/consTRucTion
Canadian Homes & Cottages (Trade) Canadian Contractor Home Builder Magazine Construire The Business on Contracting onsite green space Contractors Magazine CM Condominium Manager saBMag The inHome show rogers publishing Work4 projects assoc. de la construction du Quebec Coulter publishing rogers publishing BiV Media group rogers publishing BB&C Janam publications

6 per year 6 per year 6 per year 6 per year 6 per year 7 per year annual 6 per year Quarterly 6 per year

42,000 32,000 29,000 26,000 25,000 23,000 20,000 15,000 13,000 12,000

no Yes no no Yes Yes no Yes no no

4.95 9.95 6.00 7.00 free 13.00 7.00 9.95 5.00 6.00
adveRTising/communicaTion/maRkeTing
Contact aMpQ repertoire aMpQ Magazine strategy The ad pages Marketing The Chronicle Healthcare Marketing Marketingedge Magazine direct Marketing infopresse Canadian professional sales assoc. aMpQ ditions aMpQ ditions Brunico Communications BiV Media group rogers publishing Chronicle Companies exsto Media lloydmedia ditions infopresse Quarterly annual 10 per year Monthly annual 2Quarterly 7 per year Quarterly Monthly 10 per year 26,000 15,000 15,000 11,000 11,000 10,000 10,000 10,000 7,000 7,000 Yes no no Yes no Yes no no no no 99.95 4.95 6.95 25.00 5.00 7.95 4.00 8.95
compuTing/soFTwaRe/TelecommunicaTions
ComputerWorld iT for industry Cdn direction informatique Today's Technology networkWorld Crn Canada BC Tech network Cabling Cns Cabling networking systems iT World Canada rogers publishing iT World Canada iT World Canada sandlewood streams iT World Canada Quattro Media BiVMedia group ClB Media Business information group 25 per year Quarterly 18 per year 10 per year Monthly 2Quarterly Monthly annual 6 per year 6 per year 40,000 27,000 17,000 16,000 16,000 16,000 12,000 12,000 11,000 10,000 Yes no no Yes no Yes Yes no Yes Yes 2.50 free 12.95 2.50 3.95 5.50
92
canada
Magazine data
healThcaRe/medical/phaRmaceuTical
CMaJ Hospital news The Medical post national review of Medicine doctor's review parkhurst exchange Journal of Continuing Medical education The Canadian Journal of diagnosis Healthbeat Canadian family physician Canadian Medical association Trader Corporation rogers publishing nrM publications parkhurst publishing parkhurst publishing sTa Communications sTa Communications McCrone publications College of family physicians of Canada 6 per year Monthly 25 per year Monthly Monthly 1annual Monthly Monthly 6 per year Monthly 71,000 51,000 49,000 43,000 42,000 41,000 41,000 41,000 40,000 35,000 no no Yes no Yes Yes no Yes no no 8.00 7.50 free free
manuFacTuRing/pRocessing
plant process equipment & Control news Magazine Circuit industriel Canadian industrial equipment news ontario industrial Magazine Manufacturing automation le Journal industriel de Qubec peM plant engineering and Maintenance Machinery & equipment Mro advance Manufacturing rogers publishing Quarterly Canadian process eqpt.& Control news 6 per year p.a.p. Communication 6 per year Business information group 1annual Boa publishing Monthly ClB Media 7 per year rogers publishing 8 per year ClB Media 6 per year Business information group 6 per year ClB Media Monthly 26,000 25,000 21,000 20,000 20,000 18,000 18,000 18,000 18,000 17,000 Yes no no Yes no Yes no Yes Yes 5.50 free free 11.77 5.00
movies/Radio/Tv/video
Kidscreen Broadcaster Broadcast dialogue Mediacaster realscreen

Brunico Communications Business information group Christensen Communications Business information group Brunico Communications

9 per year 9 per year 10 per year Quarterly 5 per year

12,000 7,000 7,000 6,000 6,000

no Yes no no no

8.95 5.00 4.95 4.50
public secToR
Canadian government executive summit nCM goVpages government purchasing guide embassy The Hill Times government Buyer diplomat & international Canada Cio Canada government review The shield/le Bouclier

navatar press Business of public sector procurement nCM Consulting & list services div. Kenilworth Media Hill Times publishing Hill Times publishing Baum publications sparrow House enterprises iT World Canada The shield/le Bouclier

10 per year 6 per year annual 6 per year Weekly Weekly 6 per year Quarterly 8 per year Monthly

19,000 17,000 15,000 13,000 12,000 12,000 9,000 9,000 8,000 7,000

Yes Yes no Yes Yes Yes Yes no no no

5.00 6.95 59.95 3.00 4.00 6.00 5.95
chemical/peTRoleum/gas
oilfield service and supply directory industrial process products & Technology oil & gas network oilsands review oil & gas inquirer oil & gas product news process West The roughneck oilweek ocean resources
Source: CARD 2008 Business Publications circulation

JuneWarrennickle's energy group swan erickson publishing robertsen Media JuneWarren publishing JuneWarren publishing Baum publications Baum publications swan erickson publishing JuneWarren publishing advocate printing & publishing

annual Quarterly 6 per year Monthly Monthly 6 per year 6 per year 6 per year Monthly 6 per year

70,000 25,000 16,000 12,000 10,000 10,000 10,000 9,000 7,000 7,000

no Yes Yes no no Yes no no Yes no

65.00 6.00 10.00 6.00 6.00 6.00 6.00 6.00
93
chile
at a glance
Capital: antiago s population: 6,601,707 (July 2009) 1 median age: 1.4 years 3 gdp: 169.5 billion (2008) $ official language: panish s other languages: apudungun, german, M english literacy: 5.7% 9 Currency: hilean peso (Clp) C
Tax imposed on purchases of goods/services by publishers: 19% Value Added Tax, or other tax, on magazine purchases: 0%
coMMentary
By Asociacin Nacional de la Prensa

during 2009, magazine circulation declined in Chile. The effect of the worldwide economic crisis was felt by the industry, where the majority of its income is derived from advertising. Magazine publishers had to deal with the crisis by reducing pagination, as well as devising new ways to attract readers. The asociacin nacional de la prensa (anp) conducted an advertising campaign to illustrate the importance of magazines. This included an advertising campaign that took place over a five month period, and appeared in more than 40 national magazine titles (from 13 publishing companies). The ads appearing in the first stage were aimed at agencies and advertisers. The second phase focused on the end consumer, passionate about magazines, with the aim of increasing circulation and readership. for two weeks, the magazines carried out activities and gave away subscriptions and copies in two shopping centres in the capital. There was great interest, with 16,000 people taking part. around 350 subscriptions and thousands of extra copies were given away. in 2009, there was a conflict with the kiosk union in Chile that protested to publishing houses when they began to distribute their products in supermarkets. long negotiations took place to reach an agreement. in 2010, anp will try to strengthen links with advertising agencies in order to explain the advantages of advertising in magazines compared to other media. They will also organise creative awards, which encourage students from universities to submit advertising. The winners will be included in magazines throughout Chile. for the first time, magazines in Chile have a common objective to give value to the industry. With the different campaigns and promotions taking place, they are getting there.
fipp MeMbers
puBlishers ditorial Televisa Chile e ditorial perfil e suppliers rotecmedia Chile p
94
chile
advertising data
advertising expenditure by MediuM (clp: m)
newspapers Magazines Television radio Cinema outdoor internet Total 2001 93,824 13,828 145,974 31,165 1,293 20,593 306,677 2002 98,608 13,652 162,941 31,200 1,163 21,005 328,569 2003 97,588 13,250 175,359 31,780 1,185 22,685 3,048 344,895 2004 107,782 12,693 186,230 30,233 1,220 27,975 3,344 369,477 2005 120,793 13,162 195,108 33,860 1,290 34,625 4,504 403,342 2006 129,369 13,742 213,283 33,114 1,264 39,233 6,036 436,041 2007 142,052 15,465 239,234 34,456 1,327 46,983 7,928 487,445 2008 139,069 14,336 262,642 38,487 1,425 54,342 10,004 520,305 2009* 136,148 12,996 265,419 43,895 1,596 51,800 12,394 524,248 2010* 134,425 12,330 269,443 46,980 1,825 53,100 16,340 534,443

0.3 7.4 10.4 1.9 26.7

bar graph
line graph
= clp (m)
20000
15 12 9 6
2.8
3 0 -3 15000

-6
-9 -12 -15 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 10000
Magazine data
nuMber of titles
Type Consumer 2004 250 2005 290 2006 300 2007 320 2008 330 2009 335

editorial Televisa editorial Tiempo presente Consorcio periodstico de Chile Holanda Comunicaciones BYC Comunicaciones ediciones e impresos editorial perfil nambei Chile editorial gestin XYz editora

Type Consumer 2004 8 2005 12 2006 20 2007 20 2008 2009

Type Consumer 2004 3.8 2005 4.0 2006 4.5 2007 4.5 2008 4.7 2009 3.79

Voluntarily stopped
Restricted by law
l l l
95
chile
Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (ClP)
Women's monThlies
Vanidades Cosmopolitan para Ti en forma embarazo y parto editorial Televisa editorial Televisa editorial Televisa editorial Televisa editorial Televisa Monthly Monthly Monthly Monthly 6 per year 25,810 18,533 7,172 Yes Yes Yes no no 30 25 5 0.7 0.6 0.2 3.9 4.2 4.8 3.9 3.2
Women's forTnighTlies
paula Copesa fortnightly 49,133 Yes 141 3.3 4.8
general inTeresT
Caras Cosas national geographic Muy interesante Conozca Ms editorial Televisa editorial Tiempo presente editorial Televisa editorial Televisa editorial Televisa fortnightly fortnightly Monthly Monthly Monthly 27,191 25,685 13,153 Yes Yes Yes no 10 85 46 43 19 2.35 2 1.1 1 0.5 5.9 6 4.9 4 3.9
Consumer speCial inTeresT

dato aviso Tejer a la Moda (paula) revista de novios Buena salud ed Cocina a la Moda (paula) selecciones revista platos y Copas Casas revista ser padres Hoy revista rolling stone revista salud alternativa revista padres oK revista el grafico revista Buen Hogar

lo Castillo Copesa ByC Comunicaciones XYz ediciones e impresos Copesa ByC Comunicaciones Tiempo presente editorial Televisa XYz previa editorial Televisa

Weekly Monthly 6 per year Monthly Monthly Monthly Monthly 6 per year Monthly Monthly Monthly Monthly Monthly Monthly Monthly

84,782 19,900 11,274 8,725 8,535 7,983 6,751 5,992 5,459

Yes Yes Yes Yes Yes Yes Yes Yes no no no no no no no

74 27 31 48 8 18 12 26 28 25 18 14 14 14 1.7 0.6 0.7 1.1 0.2 0.4 0.3 0.6 0.7 0.6 0.4 0.3 0.3 0.3 free 1.9 5 7 0.9 4.6 3.2 5 3.4 3.9 6 3.4
finanCial/Business/neWs
Qu pasa The Clinic poder & negocios Capital City le Monde diplomatique ercilla

Copesa sociedad de ediciones editorial Tiempo presente ediciones e impresos ByC Comunicaciones ed. aun crecemos en los suenos Holanda Comunicaciones

Weekly Weekly Monthly fortnightly fortnightly Monthly fortnightly

30,173 20,533 16,400 13,709 6,574

Yes Yes Yes no no no

74 121 25 14 1.75 2.85 0.6 0.3 1.6 5 3.9 3.8
Children/Teen magazines
T seventeen Condorito

editorial Televisa editorial Televisa editorial Televisa

Monthly Monthly fortnightly

21,612 11,395

Yes Yes no

60 20 118 1.4 0.5 2.8 3.4 2.2
TV guides
Vive! TV y novelas TV grama

VTr editorial Televisa Holanda Comunicaciones

Monthly Weekly Weekly

250,199 10,577

Yes Yes no

85 46 1.9 1.1 2.9 2.4
96
china
at a glance
Capital: Beijing population: 1,338,612,968 (July 2009 est.) median age: 34.1 years gDp: $4.327 trillion (2008 est) language: standard Chinese or Mandarin other languages: Yue (Cantonese), Wu (shanghainese), Minbei (fuzhou), Minnan (Hokkien) literacy: 90.9% Currency: renminbi (rMB), also referred to by the unit yuan (CnY)
coMMentary
By Didier Gurin, President & CEO, Media Convergence Asia Pacific

China is the worlds largest exporter of manufactured goods. it is the biggest car market and it is expected to pass Japan in 2010 as the second largest economy. The Chinese economy expanded by 8.7 per cent last year and it is expected to grow again at a double digit figure in 2010. Chinese gross domestic product has grown at an average rate of 9.7 per cent for the past 30 years. China is expected to experience a growth in magazine advertising spending between 2 per cent1 and 7.1 per cent2. advertisers in China want magazines to expand their distribution outside Beijing, shanghai and guangzhou (ex Canton) and to reach new consumers with a growing disposable income in the second-tier cities. This is a challenge that magazine publishers are starting to tackle: the distribution network is fragmented and the only national distributor remains the post office, which operates 47,000 magazine points of sales in the country. as in most countries, 2009 was a difficult year for magazine publishers in China, with advertisers appearing nervous about the uncertainty of the economy. Two reasons caused an early slow-down in advertising spending. although there was no significant drop in consumption in China at the beginning of last year, the international headquarters of advertising agencies and clients required their Chinese subsidiaries or distributors to cautiously cut costs. at the same time, a few large cosmetics groups decided to shift part of their advertising budgets to television, a decision which was quickly followed by several other advertisers. and since it takes a large chunk of a magazine budget to create a small television budget, publishers suffered. The most affected initially were the newcomers to the market like femina (launched locally and operated by Hachette filipacchi Medias), grazia (launched by seeC with Mondadori), U+ (Modern Media group) and Madame figaro (fung Choi Media). However, by the fourth quarter, magazine advertising spending started to come back, which was the time when gQ (operated by Cond nast) was launched, following the appearance of another up-market mens magazine leon (published by China light industry in association with gruner + Jahr). Magazine publishers in China face serious competition from the online sector, which attracted about rMB20 billion in adspend in 2009 (about seven times the amount collected by magazines). Chinas internet population which is now larger than that of the Us grows by about five million each month. it reached a total of 384 million users at the end of 2009 (70 per cent of them have broadband connection). as the Chinese economy will most likely lead the world economic recovery in 2010 the year of the Tiger the long term prospects of the country have never been so strong. professor robert fogel, of the University of Chicago and winner of the 1991 nobel price in economics, believes the Chinese economy will reach Us$123 trillion in 2040, or about three times the 2000 total world economic output. He writes: Chinas per capita income will hit Us$85,000 [in 2040] more than double the forecast of the european Union and also much higher than that of india and Japan. although it will not have overtaken the United states in per capita wealth, China is becoming wealthier and will become the biggest consumer market in the world after the Us. This situation creates plenty of opportunities for magazine publishers and advertisers.
1 2
ZenithOptimedia, December 2009. GroupM, This Year Next Year, Autumn 2009
fipp MeMbers
assoCiations China periodicals association (Cpa) publishers Children's fun publishing Cond nast China gruner + Jahr (Beijing) advertising Co. Hachette filipacchi Medias China M Media group rayli Magazine House reader's digest shanghai ringier pacific rizzoli Beijing seeC Media suppliers Bpa Worldwide China e-Books systems science & Technology development Media Convergence asia pacific Media pacific
97
china
advertising data
advertising expenditure by MediuM (rMb: m)
newspapers Magazines Television radio Cinema outdoor internet Total 2001 15,771 1,186 17,937 1,886 78 5,613 440 42,911 2002 18,848 1,520 23,103 2,190 105 5,087 610 51,463 2003 24,301 2,438 25,504 2,557 123 8,585 1,310 64,818 2004 23,073 2,034 29,154 3,293 142 12,369 2,340 72,406 2005 25,605 2,487 35,529 3,886 154 12,590 4,070 84,321 2006 31,259 2,410 40,402 5,719 171 14,377 7,050 101,389 2007 32,220 2,646 42,495 6,282 198 19,584 12,220 115,645 2008 34,267 3,102 50,150 6,834 238 17,770 18,941 131,302 2009* 32,554 2,947 54,664 7,381 226 19,192 21,782 138,744 2010* 30,275 3,006 62,863 7,750 244 20,727 27,010 151,874

14.4 26.1 13.5 2.4 5.2

bar graph
line graph
= rmb (m)
3,500
80 70 60 50 40 30 20
38.2
3,000
0.2
2,500
2,000
10

0 -10 -20 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1,500
1,000

procter & gamble Harbin pharmaceutical group Unilever l'oral Yum Brands Coca-Cola Co. Hangzhou Wahaha group Ting Hsin international group China Mobile pepsiCo
Source: Nielsen Co.

pharmaceuticals and health products Toiletries Beverages Business/industrial/agriculture food retail and services Household automotive property Clothing and accessories
Source: Nielsen Co.
Magazine data
Major Magazine publishers/operators
China light industry / rayli / gruner + Jahr Cond nast Hachette filpacchi Medias idg idg Trends group Hearst Modern Media nanfang daily news seeC Media group shanghai Media and entertainment group Trends group
Source: Media Convergence
98
china
Magazine data
Publisher / Operator
elle World fashion (shijie shizhuang zhi Yuan) Marie Claire Vogue self Trends Bazzar (shishang Basha) Trends Cosmopolitan (shishang Yiren) ray-li fashion & Beauty (ruili fushi Meirong) ray-li lady (ruili Yiren) Madame figaro (Hong) Modern Bride (Xin niang) good Housekeeping (Hao guanija) instyle (Xingshidai) Vivi (xinwei) Mina shanghai Translation publishing/Hachette filipacchi China sports publications Corp/Hachette filipacchi China pictorial/Conde nast Women of China/Conde nast Trends group Trends group China light industry publishing/rayli Magazine House China light industry publishing/rayli Magazine House China Youth press/fCM China Council for The promotion of int'l Trade/Cond nast Trends group shanghai literature & art publishing/sCMp publishing China Textile & apparel press/Beijing Boda Media Henan federation of literary and art Circles/shanghai Wenxin
Cover Circulation Price Frequency (000s) Audited? (rmb)

Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 615 438 525 580 450 1,000 980 831 390 500 472 405 380 450 no no no no no no no no no no no no no no 20 20 20 20 20 20 20 20 20 20 20 20 20 20
Women's monthlies
Women's fortnightlies
grazia (Hongxiu) Heilongjiang Women organization/seeC Media group fortnightly 400 no 10
Women's Weeklies
U+ (Ujia) femina (Yizhou) Modern Weekly (zhoumohuabao) The Bund (Waitanhuabao) lingnan art publishingHouse/Modern Media shanghai Translation publishing/Hachette filipacchi lingnan art publishingHouse/Modern Media Wenhui-Xinmin United press group Weekly Weekly Weekly Weekly 830 700 596 518 no no no no 3 3 5 3
mens
gQ (zhizu) Trends esquire (shishang Xiansheng) Trends Mens Health (shishang Jiankang nanshi Ban) fHM Mens fashion (nanren zhuang) Men's Uno (darenzhi) Bazaar Men rayli leon Mangazine (Minpai) Maxim Your life (fengdu) Mr. Modern (Modeng shenshi) l'officiel Hommes (shizhuang nashiban) His life (Tashenghuo) China news/Conde nast Trends Magazines Trends Magazines Trends Magazines Culture & art of China Trends Magazines China light industry publishing/rayli Magazine House nanfang daily China international publishing group/sCMp Magazine publishing China sports publications Corp/Hachette filipacchi Medias China international Business and economics press /l'officiel China Xinjiang federation of literary and art Circles/seeC Media group Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 400 680 521 600 378 450 536 200 420 n/a 350 320 no no no no no no no no no no no no 20 20 20 20 20 20 20 30 20 20 20 20
general
reader (duzhe) reader's digest(puzhi) Bosom friend (zhiyin) stories (gushi Hui) Chinese national geography (zhongguo guojia dili) Trends Travel (shishang luyou) national geographic (Huaxia dili) ideas (Yi lin) City Weekend (Chengshi zhoubao) Time out (le) gansu peoples press/duzhe shanghai press & development Co. Bosom friend publishing shanghai literature & arts publishing Chinese academy of sciences/Chinese national geography press Trends Magazines Trends Magazines Changchun literary association China encyclopedia press/ringier China light industry publishing/seeC Media group Weekly Monthly fortnightly fortnightly Monthly Monthly Monthly Monthly Monthly fortnightly 4,500 500 3,150 5,400 1,000 494 580 800 50 96 no no no no Yes no no no Yes no 3 12 3.9 3 20 20 20 4 5 10
Consumer speCial interest

Trends Home deco (shishang Jiaju) ray-li deco (ruili Jiaju sheji) elle deco Better Homes and gardens Watchs Trends Time (shishang shijan) Betty's Kitchen (Beitai Chufang) pC Magazine (geren diannao) pC World (Wei diannao shijie) Computer fans (diannao aihao zhe) MicroComputer (Weixing Jisuanji) Trends Magazines China light industry publishing/rayli Magazine House shanghai Translation publishing House/Hachette filipacchi Medias seeC Media group Trends Magazines Chinese institute of food science and Technology/ringier nankai University/seeC Media group China ComputerWorld publishing/idg China ComputerWorld publishing/idg Ministry of science and Technology sW info Center/ Chongqing Yuanwang information Technology limited Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly fortnightly fortnightly 363 305 415 100 375 276 126 145 400 500 no no no no no no no no no no 20 20 20 20 25 8 10 12 5 15
99
china
Magazine data
Publisher / Operator Cover Circulation Price Frequency (000s) Audited? (rmb)
automotive/motor raCing/motorCyCle
auto, Motor & sports (Qiche Bolan) auto Magazine (Qiche zazhi) Motor Trend (Qiche zu) auto fans (Qiche zhi You) Top gear (Qiche Ceshi Baogao) autocar (donggan Jiaqu) autostyle (zuojia) China auto pictorial (zhongguo Qiche Huabao) Car and driver (Mingchezhi) sichuan association of automobile industry/Qiche Bolan press sichuan Machinery industry federation/Qiche zazhi press people's daily/Qiche zu press society of automotive engineers of China/autofan press Beijing association for science and Technology/oMg China Translation and publishing Corp/seeC Media group sichuan auto repair & parts association/Trends Magazines China automobile industry Technology info Center/seeC Media group shanghai Translation publishing House/Hachette filipacchi Medias Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 300 529 300 350 208 300 300 164 308 no no no no no no no no no 15 15 18 10 20 20 15 18 15
health
Womans day (Jiankang zhi You) Trends Womens Health (shishang Jiankang nushi Ban) shape (Ti Xian) shaping and fitness (Jianyumei) smart Kids (Congming Baobao) parents (fu Mu) Baby World (Baobei shijie) Mumbaby (Mami Baobei) Health for aging people (zhong lao nian Baojian) popular Medicine (dazhong Yixue) psychology (Xinli Yuekan) China sports publishing//Hachette filipacchi Trends Magazines China light industry publishing/gruner + Jahr new Youth periodical publishing group/China sports publications China Women and Children development Center China national Children's Center/gruner+Jahr China national Children's Center/gruner+Jahr Beijing Women's association/Beijing Mumbaby publishing sino-Japan friendship Hospital shanghai scientific & Technical publishers/shanghai Century publishing China sports publications Corp/Hachette filipacchi Medias Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 848 868 236 300 250 329 428 453 200 300 720 no no no no no no no no no no no 12 20 16 12 12 15 6 12 6.3 6.5 20
finanCe/business/neWs
Caijing seeC Media group CBnWeekly shanghai Media and entertainment group fortune CCi asia-pacific ltd. forbes Morningside Business publishing Business Circle (shang Jie) Business Circle press global enterpreneurs (Huanqiu Qiyejia) China literary association Business Week China (shangye zhoukan) Business Week China Harvard Business review (shangye pinglun) social sciences academic press China pKU Business review (Beida shangye pinglun) Beijing University press new Century Weekly China institute for reform and development Hainan/Caixin Media sanlian life Week (sanlian shenghuo zhoukan) san lian Bookstore publishing southern peoples Weekly (nanfang renwu zhoukan) nanfang daily news China news Weekly (zhongguo Xinwen zhoukan) China news oriental outlook (liaowang dongfang zhoukan) oriental outlook Media/Xinhua news south Window (nan feng Chuang) guangzhou daily news new Weekly (Xin zhoukan) guangdong publishing/Times net Media Vista (Kan Tianxia) ningxia daily newspaper group finance & accounting (Caiwu yu Kuaiji) China finance press internet Week (Hulianwang zhoukan) science press Ceo & io (iT Jingli shijie) Computerworld publishing & servicing auto & parts (Qiche yu peijian) shanghai oriental auto Magazine press China finance (zhongguo Caizheng) China finance press sp (Jisuanji Chanpin yu liutong) Tianjin Computer institute China digital TV (zhongguo shuzi dianshi) Computerworld publishing & servicing iCafe (Tianxia Wangba) Tianjin Computer institute Cfo World (shouxi Caiwu guan) Computerworld publishing & servicing China roads (zhongguo gonglu) Chinese society of road Construction eepW (dianzi Chanpin shijie) isTiC Telecom World (Tongxun shijie) isTiC eda (dianzi sheji Yingyong isTiC fortnightly Monthly 18 per year Monthly Monthly fortnightly Monthly Monthly Monthly Weekly Weekly every 10 days Weekly Weekly fortnightly fortnightly 35 per year Monthly Weekly 6 per year Weekly Monthly Monthly Monthly Monthly Monthly 6 per year 6 per year Monthly Monthly 225 200 180 158 140 112 438 125 95 n/a 365 582 400 280 622 310 542 290 150 120 95 90 90 80 68 50 42 40 32 30 no no Yes Yes no Yes Yes Yes no no no no no no no no no no no Yes no no no no no no no Yes Yes Yes 10 free free 20 20 10 70 80 10 10 8 8 6 8 15 9 6.5 6.5 10 5 6 10 10 20 8 8 10 8
Source: Media Convergence Asia Pacific, from publishers statements, Jan 2010 Notes: The list of top magazines is not complete, because some publishers declined to disclose circulation figures or could not be contacted. Some magazines whose circulation figures are not within the top ten but are independently audited are listed.
100
taiWan, china
at a glance
Capital: aipei T population: 2,972,347 (july 2009) 2 median age: 6.5 years 3 Gdp: 391.4 billion (2008) $ official language: andarin Chinese M other languages: aiwanese (Min), Hakka T dialects literacy: 6.1% 9 Currency: ew Taiwan dollar (TWd) n Total number of copies sold and/or distributed (consumer): 22.1 billion Total number of copies sold and/or distributed (B2B): 118,331 Total number of magazine publishing companies (consumer): 5,699 (2009) Tax imposed on purchases of goods/services by publishers: 0% Value Added Tax, or other tax, on magazine purchases: 0%
fipp members
publisHeRs Cond nast Hachette filipacchi Taiwan Kadokawa Media reader's digest east asia
advertising data
advertising eXpenditure by medium (tWd: m)
newspapers Magazines Television radio Cinema outdoor internet Total 2001 21,690 7,071 31,923 3,135 850 64,668 2002 14,580 8,210 38,040 3,606 952 65,387 2003 13,923 9,441 43,395 3,678 1,095 71,532 2004 18,097 6,395 23,882 3,462 4,610 1,960 58,406 2005 15,547 6,545 21,030 3,076 2,833 3,048 52,079 2006 14,771 6,359 19,031 3,966 3,662 3,580 51,369 2007 13,667 6,403 18,141 3,770 3,351 4,793 50,125 2008 11,079 6,050 18,034 3,839 3,368 5,976 48,346 2009* 7,755 4,538 16,225 3,455 2,527 6,574 41,074 2010* 5,816 3,403 15,089 3,109 1,895 7,231 36,543

12.4 7.0 7.9 22.9
magazine adspend groWth 2001-2010

BAR GRAPH
LINE GRAPH
= TWD (M)
10,000
20 15 10 5 0 -5
8,000
12.5
-10 -15
6,000
37.3 Magazines Radio Outdoor

-20 -25
4,000
Television Newspapers Internet
-30 -35 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2,000
101
taiwan, china
advertising data
l'oral paris Taiwan Chanel procter & gamble Taiwan elCa shiseido Christian dior Couture Chunghwa Telecom Unilever Taiwan richemont asia pacific Kose
Source: Nielsen XPRN 2009 Jan. - Dec.

skin care Clock and watch archeticture automobile sports and leisure wear government institutions gold and jewellery accessories skin care foundations
top 10 magazine advertisers (b2b)

Uni-president China Car Chinatrust Bank procter & gamble Taiwan Microsoft Chunghwa Telecom sym enterprise nissan Hannspree Hp
Source: Nielsen Xprn 2009 Jan. - Dec.
top 10 magazine ad categories (b2b)

Building financial institutions Telecommunication services Quality cosmetics newspaper advertisement administration Bioengineering autocar apparatus ironmongery
magazine data
number of titles
Type Consumer B2B paid for B2B free
Source: Publication Annual2009/MABT

2005 1,250 240 350 2006 1,288 266 527 2007 1,298 322 688 2008 1305 341 702 2009 998 289 709 Consumer advertising (print) advertising (online) exhibitions & events Copy sales
Source: MBAT
2004 1,005 -
2008 73 27
2009 77 23
number of magazine Websites

Type Consumer B2B
2004 744 610
2005 550 455
2006 744 610
2007 811 775
2008 844 812
2009 910 855
B2B advertising (print) advertising (online) exhibitions and events Copy sales
12 78
9 91
Source: Magazine Business Association of Taipei
average magazine cover price (tWd)

Type Consumer B2B
2005 100-180 150-800
2006 100-200 150-850
2007 100-200 180-1200
2008 99-200 150-2000
2009 99-300
102
taiwan, china
magazine data
Cite publishing nextmedia publishing (Taiwan) ChinaTimes Weekly Vivi Magazine Ching Win publishing
Source:Nielsen Media Index 2009 Apr.-Sept.
major b2b magazine publishers

Taiwan external Trade development Council TaiTra new era international industrial Technology research institute Taiwan Trade pages asia Business Taiwan-Based China economic news service Brain Magazine Cond nast interculture group Ttvc Cultural enterprise Health Bridge

100 90 80 70 60 50 40 Source: Nielsen Media Index 2009 Apr.-Sept.
sales distribution breakdoWn: consumer magazines (%)

subscription retail sales 2005 85 15 2006 85 15 2007 86 14 2008 85 15 2009 86 14
Source:AAER and CDR (Centro de Distribucin de Revistas)

0 10 20 30 40 50 60 70 80 90 100
adulTs (18+)
20
women
30
subsCRipTion ReTail / newssTand
10 0

Tobacco Banned by law
men
Voluntarily stopped
Restricted by law
103
taiwan, china
magazine data
Publisher
Business Weekly next Magazine China Times Weekly first Hand report Magazine Common Wealth Marbo Weekly global Views Monthly Win Win Weekly Wealth Magazine Business next Cite publishing nextmedia publishing (Taiwan) Chinatimes Weekly Commonwealth Magazine group Marbo Commonwealth Magazine group Wealth group Wealth group Wds Corporation Taiwan Tohan Co Kadokawa Media (Taiwan) Wds Corporation Hong shuo Cultural interface interface. infomedia aztravel aztravel Cite publishing in express-sister Taiwan Cite publishing Cite publishing Hwaker Mj life Mj life Taiwan Tohan Uno Media Company Cond nast China Cite publishing Hai Xia publishing TTVC Ching Win publishing Cite publishing pao & paws Cite publishing Cite publishing Commonwealth Magazine group Vivi Magazine ever Beauty Ching Win publishing Ching Win publishing Ching Win publishing, sharp point publishing group Chinatimes Weekly lemon Tree international Books ever Beauty Vivi Magazine
Frequency
Weekly Weekly Weekly Weekly fortnightly Weekly Monthly Weekly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Weekly Weekly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly fortnightly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly
137,000 135,000 120,000 115,000 110,000 100,000 92,000 80,000 80,000 80,000 120,000 120,000 120,000 120,000 110,000 80,000 80,000 65,000 65,000 60,000 96,000 75,000 68,000 65,000 65,000 45,000 29,000 25,000 100,000 65,000 55,000 120,000 120,000 90,000 80,000 80,000 80,000 80,000 68,000 66,000 65,000 160,000 150,000 110,000 110,000 110,000 100,000 100,000 100,000 83,000 80,000

889 1551 444 333 210 218 35 158 145 160 344 46 136 24 42 99 131 111 61 16 193 162 149 120 189 47 54 224 55 183 156 5.0 8.8 2.5 1.9 1.2 1.2 0.2 0.9 0.8 0.9 1.9 0.3 0.8 0.1 0.2 0.6 0.7 0.6 0.3 0.1 1.1 0.9 0.8 0.7 1.1 0.3 0.3 1.3 0.3 1.0 0.9
Cover Price (twd)

99 75 75 140 180 268 198 99 180 150 69 120 99 49 99 79 69 180 120 150 200 168 120 199 169 148 200 220 120 180 200 180 200 180 98 99 49 189 200 149 198 98 78 98 128 128 99 68 118 100 159
business/FinanCial/news
GeneRal inTeResT
My lohas Here plus Taipei Walker 7-Watch Travel Com Tvbs Weekly super Taste To'go az Travel Wasabi
Home inTeResT
Contemporary design My Home sweet Home diy la Vie arch interior dialogue
men's monTHlies/weeklies
Bang! Men's Uno gQ
speCial inTeResT
pc Home national geographic evergreen famitsu ps2 Biweekly ppaper stuff Xxl Basketball pc Home advance Common Health
women's monTHlies
Co Co Beauty 20 Mina Vivi With Choc girl ray's Beauty 30 Vivi
Source: Nielsen Media Index 2009 Apr.-Sept.
104
coloMbia
at a glance
capital: ogota B population: 5,644,023 (July 2009) 4 median age: 7.1 years 2 gdp: 240.8 billion (2008) $ official language: panish s literacy: 2.8% 9 currency: olombian peso (Cop) C
Total number of magazine publishing companies: 42 Tax imposed on purchases of goods/services by publishers: 16%
coMMentary
By Editorial televisa
The retail and advertising sales of magazines in Colombia reduced slightly due to the economic slowdown in 2009, and the fact that the automotive industry reduced its advertising budget. The car industry is one of the most important in Colombia, and has been seriously affected by the political controversies between Colombia and venezuela, its second commercial partner after the Us. 2010 is expected to be a year of stagnation in the countrys economy, where every publisher will try to keep their market share participation. seventy five per cent of the total advertising sales market in magazines is dominated by five publishers, while the other 25 per cent has more than 50 companies sharing it, most of them with niche titles. advertising during 2010 is likely to be marked by intense activity surrounding elections, and also by the football World Cup, with many advertisers expected to allocate a high percentage of their budgets to these events.
fipp MeMbers
puBlishers editorial Televisa Colombia reader's digest Colombia
105
colombia
advertising data
2001 250 66 660 99 0 0 0 1,075
2002 232 63 619 104 0 0 0 1,018
2003 230 65 572 93 0 0 0 960
2004 258 76 580 112 0 0 0 1,026
2005 348 112 1,346 423 3 279 40 2,552
2006 391 127 1,640 424 3 284 45 2,914
2007 430 138 1,846 483 3 328 49 3,277
2008 565 183 1,782 975 3 269 55 3,832
2009* 547 164 1,884 973 2 254 59 3,883
2010* 528 155 1,959 992 2 238 66 3,940

0.1 7.0 1.4 14.7 4.8 25.4

bar graph
line graph
= $us (m)
200
50 40 30 20 10
46.5
150
0
100
-10 -20 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 50

Unilever andina Bancolombia gM Colmotores Belcorp sofasa avon Callings Beiersdorf Medias Crystal groupe seb Colombia Hyundai Colombia
Source: IBOPE

Cars, sUvs Buildings, real estate education other commerce Health services Watches personal hygiene - cleaning Women's clothing other services facial products, creams
Source: IBOPE
106
colombia
Magazine data
nuMber of titles
type Consumer B2B free
Source: EGM Colombia

2004 57 2005 114 2006 135 6 2007 132 5 2008 131 24 2009 132 25 Consumer advertising (print) advertising (online) exhibitions & events Copy sales
Estimates
2008 70 5 5 20
2009 70 5 5 20

type Consumer
Source: EGM Colombia
2004 8
2005 24
2006 35
2007 44
2008 56
2009 60

publicaciones semana Casa ed. el Tiempo editorial Televisa inversiones Cromos edimedios e. gamma Cond nast de Colombia periodicos asociados grupo gerente Col editora inmobiliaria
Source: IBOPE
average Magazine cover price (cop)

type Consumer 2004 2.00 2005 2.15 2006 2.27 2007 2.58 2008 3.9 2009 3.7

subscription retail sales free 2005 2006 2007 2008 75 15 10 2009 75 15 10

0 10 20 30 40 50 60 70 80 90 100

Tobacco alcohol (beer, wines and spirits) over-the-counter-drugs Restricted by law l*
suBscription retAil / newsstAnd Free
l* l**
* under 18 year-olds. ** Pharmaceutical by INVIMA

automovil Car and driver auto&estilo Televisa readers digest Colombia estilo Comunicaciones ltda Monthly Monthly Monthly 50,000 no no no 203.8 36.8 15.1 80% 14% 6% 2.9
semana dinero Cambio poder p&M-publicidad & Mercadeo gerente america economia publicaciones semana publicaciones semana Casa ed. el Tiempo Televisa publicidad & Mercadeo grupo gerente Col interamerican press Weekly fortnightly Weekly fortnightly Monthly Monthly Monthly 65,000 no no no no no no no 1103.5 310.3 237.1 166.6 49.8 36.7 0 58% 16% 12% 9% 3% 2% 0% 5.1 4.7 4.3 3.3
Tu shock dini seventeen Televisa inversiones Cromos e. gamma Televisa Monthly Monthly Monthly Monthly 96,000 55,000 no no no no 473.4 419.9 110.7 68 44% 39% 10% 6% 2.4 2.7 2.3
107
colombia
Magazine data
generAl interest
Cromos national geographic avianca la guia gente revista diners Credencial selecciones el Malpensante enter 2.0 inversiones Cromos Televisa edimedios editora inmobiliaria Televisa e. gamma Credencial readers digest Colombia edit el Malpensante s.a Casa ed. el Tiempo fortnightly Monthly Monthly 6 per year Monthly Monthly Monthly Monthly Monthly Monthly 75,000 70,000 no no no no no no no no no no 1019.8 411.7 353.6 287.9 250.8 239.6 150.2 146.1 119.1 113.1 33% 13% 11% 9% 8% 8% 5% 5% 4% 4% 3.7 4.1 3.5
home interest
Bienestar ser padres Hoy aBC del Beb Buenhogar Crecer feliz en forma prevention

org. sanitas int. Televisa Casa ed. el Tiempo Televisa readers digest Colombia Televisa Televisa

6 per year Monthly Monthly Monthly Monthly Monthly Monthly

75,000 18,000 35,000 40,000

no no no no no no no

304.3 195.3 189.2 73 37.8 12.4 37% 24% 23% 9% 5% 2% 2.8 3.3 3.3 2.9
soho donjuan popular Mechanics Maxim Men's Health publicaciones semana Casa ed. el Tiempo Televisa Televisa Televisa Monthly Monthly Monthly Monthly Monthly 32,200 40,000 25,000 no no no no no 1152 255.1 94.7 55.5 47.1 72% 16% 6% 3% 3% 5.8 4.7 3.3 3.3 3.3
speciAl interest
Caras Casaviva Cocina Casaviva axxis Mobiliari Televisa Televisa Televisa e. gamma legis fortnightly 6 per year 6 per year Monthly Monthly 105,000 62,000 63,000 no no no no no 661.1 244.6 205 134.5 35 52% 19% 16% 11% 3% 3.7 3.7 4.4 5.4
tv guides
Tv Y novelas Televisa fortnightly 195,000 no 1385.5 100% 2.1
women's monthlies
vanidades Cosmopolitan alo Jet set fucsia novias Y Bodas vogue infashion glamour Marie Claire

Televisa Televisa Casa ed. el Tiempo publicaciones semana publicaciones semana Televisa Conde nast de Colombia s.a. Televisa Conde nast de Colombia s.a. Televisa

fortnightly Monthly fortnightly fortnightly Monthly Three issues a Year Monthly Monthly Monthly Monthly

78,000 72,000 85,000 55,000 8,000

no no no no no no no no no no

488.5 336 317.5 291.1 237.5 191.5 78.1 73.6 43.2 14.2 24% 16% 15% 14% 11% 9% 4% 4% 2% 1% 3.7 3.3 3.5 3.7 4.0 5.1 4.6 3.5
108
czech republic
at a glance
capital: rague p population: 0,211,904 (July 2009) 1 median age: 0.1 years 4 gdp: 216.4 billion (2008) $ official language: zech C other language: lovak s literacy: 9% 9 currency: zech Koruna (CzK) C Total number of copies sold and/or distributed (consumer): 692 million (2009) Total number of magazine publishing companies (consumer): 1,898 (2008) Total number of copies sold and/or distributed (B2B): 19.7 million (2009) Total number of magazine publishing companies (B2B): 391 Tax imposed on purchases of goods/services by publishers: 19% Value Added Tax, or other tax, on magazine purchases: 9%
coMMentary
By Czech Publishers Association (Unie Vydavatelu)

The overall economic situation in the Czech republic in the first three quarters of 2008 were successful, even if the growth rate of gdp and industrial production did not reach the levels usual in the previous years. The reasons for this were sales difficulties, especially in foreign trade, caused by a high CzK/eUr exchange rate and the financial crisis beginning in Western european countries. Unlike a number of countries in Central and eastern europe, the Czech economy was not hit directly by the financial crisis, as the Czech financial and banking markets were relatively stable. in the second half, as the financial crisis was changing for the economic crisis in surrounding countries and its consequences started to show themselves in the economy of the Czech republic. in late 2008, the full stagnation of industrial production and gdp growth started. prospects for 2009 after the first optimistic estimates of the government now indicate a decrease in gdp of approximately two per cent. generally, the magazine market in the Czech republic is stable. in 2009 and the years that follow, magazine publishers will face difficulties caused by the global financial and economic crisis as well as the structural changes at the media market. as regards the overall development of the media market, the distribution of advertising income among individual media plays the most important role. in the case of magazines, the income from the advertising plays a bigger role in financing the publishing activities than the actual income from the sale of magazines. in 2008 there was an increase of the total volume of the gross advertising incomes from magazines by about four per cent but the total share of magazines at the advertising market dropped from 17.1 per cent in 2007 to 15.8 per cent in 2008, due to the growth of income from internet advertising. The impacts of the global financial and economic crisis are demonstrated by the data of the gross advertising incomes available to us for a part of 2009. The total drop of the gross advertising incomes of the magazines represents approximately 10 per cent. The biggest impacts of the crisis are reflected in titles about information and communication technologies, motoring titles and lifestyle magazines for men. This relates to the drop of volume of the automobile advertising in total. The crisis also took effect in the drop of volume of advertisements in the B2B titles that lost almost 20 per cent of the gross advertising investments. Considering other indicators of the development of the whole magazine market, there was a slight drop of the total readership of the magazines in 2008 as compared with 2007 from 7.135m readers to 7.129m. The drop is mostly associated with female readers, where the number of female readers dropped year-to-year from 3.887m to 3.843m. on the other hand, the number of male readers increased from 3.248m in 2007 to 3.266m in 2008. no dramatic development of the number of readers of magazines is thus anticipated in 2009.
fipp MeMbers
associaTions zech publishers association C (Unie Vydavatelu) publisheRs xel springer praha a auer Media B urda praha B achette filipacchi 2000 H dg Czech i lad fronta M M publishing M otor-presse Bohemia M eader's digest Vyber r ingier Cr r anoma Magazines praha s supplieRs z press C ds retail H
109
czech republic
advertising data
advertising expenditure by MediuM (czk: m)
newspapers Magazines Television radio Cinema outdoor internet Total 2001 5,461 6,209 17,970 1,040 76 1,859 200 32,815 2002 6,490 6,472 15,529 1,693 63 1,934 240 32,421 2003 6,836 6,924 16,869 2,169 111 1,674 348 34,931 2004 7,804 7,731 18,153 2,157 167 1,938 664 38,614 2005 8,114 8,741 21,350 2,398 154 1,943 830 43,530 2006 9,379 9,772 23,681 2,640 199 2,502 2,028 50,201 2007 8,716 10,618 24,374 2,815 192 2,748 3,408 52,871 2008 9,105 10,934 26,707 3,005 139 4,261 5,045 59,196 2009* 6,738 9,075 24,837 3,035 108 3,045 6,340 53,178 2010* 6,064 8,531 23,596 3,065 97 2,843 7,327 51,523

8.5 0.2 5.1 18.5 7.2 15.4

bar graph
line graph
= czk (m)
12000
15 10 5 0 -5
10000
45.1 -10 Magazines Radio Outdoor Internet

8000
-15 -20 6000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010

Unilever Vodafone loral skoda Volkswagen Telefonica o2 T-Mobile avon Cosmetics procter&gamble Vapet production Beiersdorf
Source: TNS Media Intelligence - ad-spend monitoring, 2008

pharmaceutical goods, perfumes Cars, fuel, tyres, accesories drugs, vitamins, healthcare entertainment, culture, education living, gardening Household appliances, photo, optical equipment finance food, bevareges Telecommunications Clothes, textiles, shoes
Source: TNS Media Intelligence - ad-spend monitoring, 2008
top 10 b2b Magazine advertisers

skoda Volkswagen Telfonica o2 T-Mobile Vodafone Ceskoslovenska obchodni banka Hewlett packard BVV Brno Cez Microsoft BMW
Source: TNS Media Intelligence, ad-spend monitoring 2008
top 10 b2b Magazine ad categories

industrial production, energy, raw materials Computers, office equipment finance fairs, information, promotional services Cars, fuel, accessories Telecommunications entertainment, culture, education living, gardening, hobbies Household appliances, photo, optics food, beverages
Source: TNS Media Intelligence, ad-spend monitoring 2008
110
czech republic
Magazine data
nuMber of titles
Type Consumer B2B: paid for Total 2003 1,377 1,250 2,627 2004 1,377 1,150 2,527 2005 1,432 1,330 2,862 2006 1,666 1,470 3,136 2007 1,802 1,500 3,322 2008 2,822 640 2,822

2007 Consumer advertising in print Websites / search Copy sales 60.3 32.7 2008 54.7 <1 45.3
Source: Media Data Systm - Omnicom Media Group Czech Republic
Source: ABC CR, TNS Media Intelligence - ad-spend monitoring, figures include 9 % VAT and distributional margin, advertising incomes in pricelist prices before discounts and reductions

Type Consumer B2B 2003 143 210 2004 206 300 2005 222 436 2006 250 478 2007 300 500 2008 388 500*
B2B advertising in print Copy sales

Source: ABC CR, TNS Media Intelligence - ad-spend monitoring, audited titles are only included
73 27
Source: Media Data Systm - Omnicom Media Group Czech Republic. *approx
average Magazine cover price (czk)

Type Consumer B2B
Source: ABC _R, August 2008 & 2009
2004 47.5 50.0
2005 47.0 50.0
2006 49.7 52.0
2007 27.7 80.5
2008 42.8 68
2009 45.8 67.8

Bauer Media ringier Cr sanoma Magazines praha Burda praha Mlad fronta axel springer praha Hachette filipacchi 2000 rf Hobby astrosat readers digest
Source: Publishers are ranked by total readership. Source: Media projekt (national readership survey)

economia euronews stanford Mlad fronta profipress Business Media Cz Cpress Media Cesk a slovenske odborne nakladatelstv idg Czech Burda praha/Vogel Burda Communications
Source: TNS Media Intelligence, ad-spend monitoring, 2008, publishers are ranked by their total ad-revenues

100 90 80 70 60 50 40 Media projekt (national readership survey), last issue readership basis, realisation - GfK Praha & Median.
sales distribution breakdown: (%)

consumer subscription retail sales free 2008 13.6 85.6 0.8 2009 13.1 86.1 0.8 b2b subscription retail sales free 2008 28.8 17.9 53.3 2009 28.6 12.4 59.0
Source:ABC R. Calculated on basis of audited titles
Source:ABC R. August 2008 & 2009
sales distribution: consuMer (%)

0 10 20 30 40 50 60 70 80 90 100
adulTs (18+)
subscRipTion ReTail / newssTand fRee
20 10 0

Tobacco alcohol (beer, wines and spirits) advertising to children over-the-counter-drugs guns & ammunition Banned by law
women
30
men
Voluntarily stopped
Restricted by law
l l l l
111
czech republic
Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (Czk)
svet motoru autotip autohit autosport & Tuning auto 7 Cesk Motocyklove noviny auto Motor a sport automobil revue Trucker Motocykl axel springer praha axel springer praha Burda praha Bohemia auto Tuning Motorpresse Bohemia Bikes publishing Motorpresse Bohemia Business Media Cz Business Media Cz Motorpresse Bohemia Weekly fortnightly fortnightly Monthly Weekly Weekly Monthly Monthly Monthly Monthly 34,287 23,454 22,169 17,967 16,503 15,991 15,578 13,730 8,945 7,887 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 146 120 103 36 109 87 31 55 1.6 1.4 1,2 0.4 1.2 1.0 0.3 0.6 22 29.9 19.9 89 19.9 23 69 39.9 49.9 79
business/financial/news
Tyden respekt

Mediacop respekt Media

Weekly Weekly

50,931 26,893

Yes Yes

212 116 2.4 1.3 35 35
childRens/comics/Teenage
Bravo Bravo girl! aBC dvka Top dvky popcorn W.i.T.C.H. Barbie Kaer donald Medvdek p

Bauer Media Bauer Media ringier r Bauer Media axel springer praha axel springer praha egmont egmont egmont egmont

fortnightly fortnightly fortnightly Monthly Monthly Monthly fortnightly Monthly fortnightly Monthly

67,099 63,756 56,468 37,983 36,490 24,007 22,,694 17,945 17,930 16,045


251 180 176 35 31 93 2.8 2.0 2.0 0.4 0.3 1.0 27 28 43 45 43.9 46.9 53 57 45 53
geneRal inTeResT
rytmus ivota pestr svt readers digest Vyber Tdenk Kvty epocha special 21. stoleti extra epocha 21. stoleti History revue reflex Bauer Media Bauer Media readers digest sanoma Magazines praha rf Hobby rf Hobby rf Hobby rf Hobby rf Hobby ringier r Weekly Weekly Monthly Weekly 2 per year 2 per year fortnightly Monthly Monthly Weekly 296,048 222,987 111,585 93,247 78,269 64,261 61,840 59,677 53,793 51,335 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 853 490 201 367 193 365 104 282 9.6 5.5 2.3 4.1 2.2 4.1 1.2 3.2 20 14 85 30 45 72 29.5 49 69 35
home inTeResT
receptar Blesk Hobby flora na zahrade nas Utulny Byt nase Krasna zahrada Chatar a Chalupar Marianne Bydleni Vitejte doma rodinny dm dum a zahrada reader's digest ringier r Casopisy 2005 Burda praha Burda praha Casopisy pro volny cas Hachette filipacchi 2000 Business Media Cz Business Media Cz Home deco sMp Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 82,013 62,897 30,336 28,364 28,021 26,966 22,836 19,969 19,793 19,327 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 292 179 73 124 97 50 31 49 78 3.3 2.0 0.8 1.4 1.1 0.6 0.4 0.6 0.9 29 19.9 35 29.9 42.9 42 49.9 29.9 29.9 69
112
czech republic
Magazine data
mens monThlies/weeklies
Maxim playboy Hachette filipacchi 2000 axel springer praha Monthly Monthly 44,505 8,807 Yes Yes 141 71 1.6 0.8 89.9 99
special inTeResT
Blesk zdravi pocitac pro Kazdeho Jak na pocitac Jezdectvi level Mobility stereo a Video profotball pro Hockey Board Magazine

ringier Cr Burda praha Cpress Media prazska vydavatelska spolenost Burda praha Cpress Media Trade & leisure publications egmont egmont Hp publishing

Monthly fortnightly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly

32,244 28,518 19,238 17,165 15,769 15,368 11,318 11,259 10,513 8,912


179 73 60 44 73 80 29 61 43 2.0 0.8 0.7 0.5 0.8 0.9 0.3 0.7 0.5 21 59 49 55 199 39 75 63 63 69
Tv guides
TV Max TV Magazn TV star TV Mini Tdenk Televize TV revue TV plus TV pohoda Bauer Media astrosat astrosat astrosat Bauer Media Bauer Media Bauer Media JiK 05 fortnightly Weekly fortnightly fortnightly Weekly Weekly Weekly Weekly 342,580 328,145 158,260 135,782 103,112 52,468 50,141 44,930 Yes Yes Yes Yes Yes Yes Yes Yes 435 1753 196 327 257 133 122 76 4.9 19.7 2.2 3.7 2.9 1.5 1.4 0.9 12 8 20 10 20 13 9 9
womens monThlies
svet zeny posli recept! svet zeny Joy Marianne Blesk special Krizovky apetit elle zena a Kuchyne pani domu Joy Beauty Burda praha Burda praha Burda praha Hachette filipacchi 2000 ringier Cr Hachette filipacchi 2000 Hachette filipacchi 2000 sanoma Magazines praha rf Hobby Burda praha Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 438,973 242,174 70,320 61,492 53,931 50,130 48,193 44,245 36,402 35,872 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 372 535 195 181 273 102 203 70 87 4.2 6.0 2.2 2.0 3.1 1.2 2.3 0.8 1.0 5.9 12.9 39.9 59.9 19 49.9 89.9 38 24.5 29
women's foRTnighTlies
glanc ena a ivot napsno ivotem astrosat Bauer Media Bauer Media fortnightly fortnightly fortnightly 75,117 69,574 52,964 Yes Yes Yes 268 386 199 3.0 4.3 2.2 28 29 17
womens weeklies
Blesk pro zeny Chvilka pro Tebe Tina Katka Claudia Vlasta pekvapen ringier Cr Bauer Media Bauer Media Burda praha Bauer Media sanoma Magazines praha sanoma Magazines praha Weekly Weekly Weekly Weekly Weekly Weekly Weekly 187,083 139,027 112,270 95,458 87,817 83,704 80,479 Yes Yes Yes Yes Yes Yes Yes 690 726 408 521 243 363 386 7.8 8.2 4.6 5.9 2.7 4.1 4.3 10 20 11 10.9 10 28 21
Source: Czech Publishers Association Yearbook 2009, Abc Cr 2008, Media Projekt - January-June 2009, Media Data System OMD
113
czech republic
Magazine data
auTomoTive
autobusiness autodata news autoexpert autoforum automakers automobil industry autoprofi autoservis doprava a silnice Trucker Club 91 Motorcom autopress Motorcom ing. erich Handl infocentrum axel springer praha autoservis akademie Business Media Cz Business Media Cz Quarterly Monthly Monthly 6 per year Monthly Quarterly Monthly Monthly Monthly Monthly 10,000 5,000 8,000 30,000 1,000 50,000 15,000 8,000 10,000 8,945 no no no no no no no no no Yes 66 35 0.8 0.4 399/Year 0 60 60 49 0 59 120 70 48
banking/financial/insuRance/legal
Biz Cio Business World ekonom euro fp financni poradce Kapital lobby osobn finance podnikatel profit Cpress Media idg Czech economia euronews economia euromedia Cs lobby Cr Cpress Media profil Brno stanford Quarterly Monthly Weekly Weekly Monthly Monthly Monthly Monthly Monthly Weekly 1,120 234 22,609 23,544 9,400 20,000 5,715 8,239 2,100 15,830 Yes Yes Yes Yes no no Yes Yes Yes Yes 29 127 98 43 39 0.3 1.4 1.1 0.5 0.4 49 100 44 39 90 59 29 59 480/year 36
architekt architektura stavitelstvi Bydleni Materialy pro stavbu projekt realizace staveb stavba stavebni a investorske noviny stavebnictvi stavitel architekt oa Jaga Media Business Media Cz Mlada fronta Jaga Media Business Media Cz sni expo data economia

Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly

5,000 158 6,500 8,500 192 6,000 6,000 119 8,300

no Yes Yes no Yes Yes Yes Yes no

100 79 85 60 69 99 58 68 85
direkt Marketing & Media Moderni obchod retail Biz sign strategie svet Baleni systemy logistiky Trend Marketing zbozi a prodej B2B Media economia esk a slov. odb. nakl. atoz Marketing services economia Mlad fronta esk a slov. odb. nakl. atoz Marketing services economia atoz Marketing services

Monthly Weekly Monthly 6 per year 6 per year Weekly 6 per year Monthly Monthly Monthly

3,250 6,500 1,007 7,000 6,700 6,500 7,000 821 7,100 1,283

no no Yes no no no no Yes no Yes

0 68 866/Year 80 570/Year 69 419/Year 80 150 80
compuTing/sofTwaRe/TelecommunicaTions
Computer Computer Business Computer design Computerworld Connect Chip inside report iT systm pC World (printed until 12/2008) security World Cpress Media Thomas Taylor Cpress Media idg Czech Cpress Media Burda praha Westminster CCB idg Czech idg Czech

fortnightly Monthly Quarterly fortnightly Monthly Monthly Monthly Monthly Monthly Quarterly

30,072 8,000 5,500 2,576 7,000 30,370 2,900 13,500 14,392 596

Yes no no Yes no Yes no no Yes Yes

89 70 140 105 1.0 0.8 1.6 1.2 89 885/Year 98 20 79 169 1000 115 online 49
114
czech republic
Magazine data
Medical Tribune Medicina a Umeni Medicina po promoci Medicna pro praxi postgradualni Medicina sestra Veterinarni Klinika Veterinarni Medicina Veterinarstvi zdravotnicke noviny Medical Tribune petr Cincibus Medical Tribune solen Mlada fronta Mlada fronta profipress Vzpi profi press Mlada fronta Weekly 6 per year 6 per year Monthly Monthly Monthly 6 per year Monthly Monthly Weekly 20,000 7,500 8,000 5,000 10,000 18,000 2,000 220 2,500 20,000 no no no no no no no no no no 65 0.7 24 89 98 44 129 55 300/Year 112 75 28
manufacTuRing/pRocessing/pRoducTion, food
food service gastronom international Maso Mm prmyslove spektrum papirnicky Journal polygrafie revue Technicky Tydenik Technik Technika a Trh Textil Journal esk a slov. odb. nakl. gastronom international esk a slov. odb. nakl. MM publishing Vydavatelstvi pj Mlad a fronta Business Media Cz economia CCB esk a slov. odb. nakl.

Monthly Quarterly 6 per year Monthly Monthly Monthly fortnightly Monthly Monthly Monthly

2,000 20,000 5,000 8,500 2,100 5,000 9,000 5,500 10,000 7,000

Yes Yes no Yes Yes no no no no no

828/Year 0 419/Year 100 0 120 39 90 55 763/Year
film a doba

sdruzeni pratel odbor. filmoreho tisku

Monthly

2,000

no

25
public secToR
aTM doprava a silnice dopravni noviny Moderni obec odpady parlamentni zpravodaj Transport Magazin Tydenik skolstv Ucitelske noviny Verejna sprava

aeromedia Business Media esk dopravni vydavat. economia economia Mlad a fronta Cesmad Bohemia diatum gnoviny MV Cr

Monthly Monthly Weekily Monthly Monthly Monthly Monthly Weekly Weekly fortnightly

12,000 10,000 7,000 5,600 4,500 5,200 3,300 10,000 11,500 8,500

no no no no no no no no no no

39 70 22 98 80 945/Year 42 18.5 27 12
chemical/peTRoleum/gas
Chemicke listy petrol Magazin

Ceska spolenost Chemicka petrol Media

Monthly 6 per year

2,500 4,000

no no

170 0
Source: Media Data Systm, powered by Omnicom Media Group, Czech Republic, ABC CR, Media Projekt
115
denmark
at a glance
capital: openhagen C population: ,500,510 (July 2009) 5 Median age: 0.5 years 4 Gdp: 340 billion (2008) $ official language: anish d other languages: aroese, greenlandic, german, f english (predominant second language) literacy: 9% 9 currency: anish Krone (dKr) d Total number of copies sold and/or distributed (consumer): 92 million Total number of magazine publishing companies (consumer): 20 Total number of magazine publishing companies (B2B): 100 Value Added Tax, or other tax, on magazine purchases: 25% Total number of copies mailed annually (B2B): 90 million
commentarY
By Danish Magazine Publishers Association (DMU)

The strong development in the danish economy during 2006/2007 reflected positively on the magazine market, encouraging new title launches and advertising sales. Historically, denmark is a country with relatively high circulation per capita for weeklies, particularly within the general interest sector. although the slowly declining trend for weeklies continued during 2007/2008, they still remain an important part of the industry. Up until the second half of 2008, danish magazine publishers launched numerous new titles. But the global economic downturn hit the magazine industry here, and several titles closed. Circulation figures have been declining as well as ad revenues. private spending took a dramatic decline in the danish market, and affected lifestyle magazines in particular. online is also playing an increasing role and all the major magazine publishers are working hard to create inspiring websites to position themselves for this fast-growing medium. Magazine sales in denmark primarily take place at newsstands and supermarkets. only a modest share of the total circulation comes from subscriptions, primarily due to high postal costs, but also due to the high population density in denmark. VaT on magazines in denmark (25 per cent) is among the highest within eU-countries. several efforts have been made by dMU to convince the danish government about the unreasonable competitive situation in which high VaT has placed magazines compared with zero VaT media groups in denmark. as far as research is concerned, great effort has been made to develop new types of analysis to inform advertisers about the advantages of magazines as an advertising medium. on the B2B scene, there was growth until 2008, then the economic slump also hit this sector pretty hard and ad-revenues declined. some B2B publications went online to save costs and are trying to establish themselves in what could be the future for many print media, especially in the niche area.
fipp members
associaTions danish Magazine publishers association (dMU) danske specialmedier publisHeRs aller aller international Bonnier publications onnier responsmedier B egmont Magasiner forlaget Benjamin sndag
advertising data
advertising eXpenditure bY medium (dkr: m)
newspapers Magazines Television radio Cinema outdoor internet Total 2001 5,238 693 1,747 234 50 343 310 11,043 2002 4,794 626 1,675 222 70 336 418 10,357 2003 4,708 617 1,927 216 55 345 486 10,352 2004 5,013 654 2,125 211 51 359 582 11,022 2005 5,462 1,616 2,254 280 57 383 742 11,739 2006 5,960 1,804 2,471 279 55 405 1,794 13,679 2007 5,933 1,840 2,516 285 56 473 2,502 14,478 2008 5,289 1,818 2,431 250 60 516 2,926 14,119 2009* 4,284 1,618 2,139 200 66 475 3,219 12,763 2010* 4,070 1,586 2,203 180 69 498 3,540 12,918
116
denmark
advertising data
5.9

bar graph
line graph
= dkr (m)
2,000
150 120 37.5 90
20.7
1,500
3.7 0.4 1.8 17.2 12.9 60 30 Television Cinema Newspapers Other 0 -30 500 1,000

2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
magazine data
number of titles
Type Consumer B2B 2003 91 337 2004 97 300 2005 101 300 2006 104 300 2007 115 321 2008 132 331
sales distribution consumer (%)

100
*Source: Univers =Members of Dansk Fagpresse 90
number of magazine websites

Type Consumer B2B 2003 2004 81 81 2005 95 95 2006 100 100 2007 110 110 2008 125
80
70
60
average magazine cover price (dkr)

Type Consumer 2004 48 2005 49 2006 53 2007 56 2008 59
50
30

Source: DMU
20
2005 6 94
2006 7 93
2007 8 92
2008
10

Tobacco alcohol (beer, wines and spirits) advertising to children over-the-counter-drugs Banned by law
Voluntarily stopped
Restricted by law
subscRipTion
l l
ReTail / newssTand
40
117
ecuador
at a glance
capital: uito Q population: 4,573,101 (July 2009) 1 median age: 5 years 2 gdp: 54.69 billion (2008) $ official language: panish s other languages: merindian languages a (especially Quechua) literacy: 1% 9 currency: s dollar (Usd) U
coMMentarY
By Editorial Televisa
The ecuadorian magazine market, despite the fact that is dominated by a few big publishers, has a considerable number that are a lot smaller, with no more than one or two titles. Today, the market is still dominated by womens magazines. imports to ecuador were restricted in 2009, and this directly affected the magazine industry because all imported titles were not allowed to import above the amount stated by the government. This also affected advertising incomes because the industries and commerce where forced to keep a limited stock of products, adding a new obstacle to the advertising investment. it is important to note that despite the fact that ecuador has 12 per cent VaT, it was not imposed to the issues retail sales, but the government decided that it will be charged to people and to magazine retail sellers, starting in January 2010.
fipp MeMbers
publisheRs ditorial Televisa e ditorial Vistazo e eader's digest r
advertising data
advertising eXpenditure bY MediuM ($us: m)
2001 41 8 198 28 275
2002 56 11 276 38 381
2003 68 14 307 47 436
2004 79 18 333 50 480
2005 89 20 408 55 0.2 6 0.1 578
2006 107 20 513 56 0.2 8 0.1 703
2007 109 22 563 69 0.3 11 0.2 774
2008 126 27 684 63 0.6 12 0.5 913
2009* 124 26 730 65 0.7 13 0.6 959
2010* 128 27 770 65 0.7 13 0.7 1,004
118
ecuador
advertising data
0.1 0.1 1.3 6.9 13.8 3.0

bar graph
line graph
= $us (m)
30
40 35 30 25 20 15
25
20
15

10
5 0 -5 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
10

Johnson and Johnson Unilever andina Jabonera nacional Bdf Beiersdorf Medical Conecell nestl del ecuador Banco del guayaquil Yanbal Colgate palmolive del ecuador general Motors diners Club
Source: Ibope (January- December 2008)

automotive Telecommunications Hygiene and beauty Credit cards Boutique Banking airlines Communications industry Watches furniture
source: Ibope (January-December 2008)
Magazine data
nuMber of titles
Consumer B2B 2004 80 2005 100 8 2006 125 8 2007 150 9 2008 155 11 (est)
top consuMer Magazine publishers

ensa editorial Televisa emcovisa dinediciones Vanguardia Uminasa ediworld TV guia others
Source: Ibope (January-December 2008) US$

Type Consumer 2004 9 2005 8 2006 14 2007 17 2008 21

Type Consumer 2004 2.0 2005 2.0 2006 2.5 2007 3 2008 3 2009 3.4

0 10 20 30 40 50 60 70 80 90 100

Restricted by law Tobacco l over-the-counter-drugs Restricted voluntarily
119
ecuador
Magazine data
popular Mechanic's en espaol editorial Televisa Monthly 20,000 no 4 100 2.75
gestin amrica economa ekos economia dinediciones ensa Monthly Monthly Monthly 20,000 35,000 35,000 no no no 3 3 1 44 42 14 5.00 5.00
seventeen Condorito T Club nintendo la onda generacin XXi fucsia editorial Televisa editorial Televisa editorial Televisa editorial Televisa UMinasa ensa dinediciones Monthly fortnnightly Monthly Monthly fortnightly Monthly Monthly 20,000 22,000 20,000 37,000 35,000 20,000 no no no no no no no 18 14 13 4 124 82 17 7 5 5 1 46 30 6 3.00 2.50 2.50 4.00 3.00 3.00
geneRal inTeResT
Vistazo Cosas diners Caras national geographic en espaol selecciones/readers digest discover en espaol ensa eMCoVisa dinediciones editorial Televisa editorial Televisa readers, digest Monthly Monthly Monthly Monthly Monthly Monthly Monthly 66,000 35,000 60,000 35,000 20,000 20,000 no no no no no no no 166 52 30 12 8 5 2 60 19 11 4 3 2 1 3.50 4.00 4.00 4.00 4.00 3.00
home inTeResT
Crear ambientes ideas para tu Hogar BuenHogar editorial Televisa editorial Televisa Monthly Monthly Monthly 14,000 27,000 no no no 1 3 21 2 13 84 3.00 2.75
soHo Men's Health estadio Maxim en espaol dinediciones editorial Televisa ensa editorial Televisa Monthly Monthly Monthly Monthly 25,000 25,000 18,000 20,000 no no no no 14 9 50 1 19 13 67 1 4.00 3.00 2.50 3.00
special inTeResT
pC World national geographic Traveler pacificard samborondon los Valles energa Total prevention espaol latin Trade ediworld editorial Televisa pacificard UMinasa UMinasa eMCoVisa editorial Televisa Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 14,000 35,000 10,000 27,000 no no no no no no no no 10 4 2 1 3 3 2 41 0 16 7 3 12 12 9 3.99 4.00 free free
Tv guides
TV y novelas editorial Televisa Monthly 20,000 no 10 100 3.00
women's monThlies
Hogar Cosmopolitan/nova Tu Hijo y T Mam de Hogar elle (en espaol) glamour ensa editorial Televisa editorial Televisa Monthly Monthly Monthly Monthly Monthly Monthly 47,200 27,000 20,000 no no no no no no 175 19 7 4 2 2 68 7 3 2 1 1 4.00 3.50 2.75 2.50
women's FoRTnighTlies
Vanidades
Source: TGI Latina 2009 wave I + 2008 wave II
editorial Televisa
fortnightly
35,000
no
50
19
3.50
120
finland
at a glance
capital: elsinki H population: ,250,275 (July 2009) 5 median age: 2.1 years 4 gdp: 271.9 billion (2008) $ official language: innish f other language: wedish s literacy: 00% 1 currency: uro (eUr) e
Tax imposed on purchases of goods/services by publishers: 22% Value Added Tax, or other tax, on magazine purchases: (subscription) 0% (retail ) 22%
coMMentary
The finnish magazine business is built upon a strong foundation. There are about 3,400 published titles in finland the world record in relation to population size. despite the already huge number of titles, almost 30 new magazines are launched in finland every year, and 2009 has been no exception. Magazine brands in finland are robust, and the demise of prominent magazines is rare. in finland, magazines are most commonly subscribed to. of the approximately 400 million printed copies, up to 95 per cent are delivered to readers via regular mail. about 70 per cent of all subscriptions are continuous. subscriptions make up about 65 per cent of the magazines revenue. This has protected finnish magazines relatively well from recession. in 2008, finnish magazines enjoyed a slight increase in overall circulation, and a survey concluded in spring 2009 also saw an increase in readership. in particular, various customer and financial magazines attracted new readers. depending on the magazine type, advertising revenue constitutes from 20 to 25 per cent of the overall magazine revenue. advertising revenue declined by about 20 per cent during late 2008 and early 2009 in magazines, as well as for almost all other media in finland. However, the decline in euros was clearly less in magazines than in other main forms of media. investments in advertising are expected to start increasing towards the end of 2009. all things considered, finnish magazine publishers are optimistic about the future.
fipp MeMbers
associaTions finnish periodical publishers association (fppa) publisheRs aller Julkaisut Bonnier publications egmont Kustannus oy Valitut palat - reader's digest reed Business information finland sanoma Magazines finland United Magazines supplieRs UpM-Kymmene Corporation
121
finland
advertising data
2001 599 184 195 40 2.0 34 15 1,069
2002 580 179 201 44 2.0 32 15 1,053
2003 596 178 207 48 2.0 31 17 1,079
2004 632 185 227 48 2.0 33 23 1,150
2005 643 194 231 47 1.6 37 36 1,190
2006 661 200 243 47 1.4 37 48 1,237
2007 690 210 262 47 2.3 42 61 1,315
2008 688 202 268 51 3.0 44 152 1,408
2009* 536 161 228 49 2.3 35 156 1,167
2010* 483 149 216 49 2.0 31 164 1,094

0.2 3.1 3.6 10.8

bar graph
line graph
= euro (m)
250
5 0
48.9
19.0
-5 -10
200

-15
150
-20 -25 100
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
top advertisers (consuMer)

Advertiser loral finland Unilever finland Valio Beiersdorf VV-auto
Source: TNS Gallup, 2009
top advertising categories (consuMer)

Category food Cometics Motor vehicles pharmaceuticals Building materials Clothing Telecom services Wholesale groups Tourism and transport Book publishing
Source:TNS Gallup, 2009
top b2b Magazine advertisers

Advertiser VV-auto Toyota orion pharma astrazeneca aBB
top b2b ad categories

Category recruitment Motor vehicles pharmaceuticals industrial sector and corporate image information technology Building branch Business services education and training food public services
122
finland
Magazine data
nuMber of titles
Type Consumer B2B: paid for Total
Source: Itella
2003
2004
2005 343 1,916 2,259
2006 363 1,827 2,190
2007 400 1,892 2,292
2008

sanoma Magazines Yhtyneet Kuvalehdet a-lehdet aller Julkaisut Talentum Media Valitut palat - reader's digest egmont Kustannus Bonnier publications forma publishing group Kolmiokirja
Source: Balance Benchmarking, Balance Consulting , 2008.

Type Consumer B2B
Source: The Finnish NRS 2008
2003
2004
2005 312 1,530
2006 320 1,550
2007 341 1,700
2008

100 90 80 70 60 Source: The Finnish NRS 2008 50 40

subscription retail
Source: Itella and Rautakirja
2004 95 5
2005 95 5
2006 94 6
2007 95 5
2008

0 10 20 30 40 50 60 70 80 90 100
adulTs (18+)
20
women
30
subscRipTion
men
10 0
ReTail / newssTand

Tobacco alcohol (beer, wines & spirits) advertising to children over-the-counter-drugs firearms Banned by law
Voluntarily stopped
Restricted by law
l l l l
123
finland
Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (euR)
auTomoTive peR moToR Racing peR moToRcycle

Tekniikan Maailma Moottori Tuulilasi auto Bild suomi gTi-Magazine Koneviesti V8-Magazine Vauhdin Maailma Mp Maailma Bike Yhtyneet Kuvalehdet Yhtyneet Kuvalehdet a-lehdet sanoma Magazines finland sanoma Magazines finland Viestilehdet sanoma Magazines finland Yhtyneet Kuvalehdet JMs nordic TlH-Media fortnightly 10 per year 16 per year fortnightly 10 per year 18 per year 10 per year Monthly 9 per year 10 per year 150,231 89,899 80,062 48,271 46,721 33,550 32,204 25,712 12,180 11,236 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 657 195 481 134 229 223 191 152 14.8 4.4 10.8 3 5.2 5 4.3 3.4
business peR Financial peR news

Taloustaito Tekniikka & Talous Talouselm arvopaperi Verotieto Talentum Media Talentum Media Talentum Media Monthly 43 per year 43 per year Monthly 222,286 103,781 79,684 26,750 Yes Yes Yes Yes 242 121 186 83 5.5 2.7 4.2 1.9
childRen's peR comics peR Teenage

aku ankka roope set aku ankka ekstra demi nalle puh Koululainen suosikki prinsessa Miss Mix Witch sanoma Magazines finland sanoma Magazines finland sanoma Magazines finland a-lehdet sanoma Magazines finland Yhtyneet Kuvalehdet Yhtyneet Kuvalehdet sanoma Magazines finland aller Media sanoma Magazines finland

Weekly Monthly 16 per year Monthly Monthly Monthly Monthly Monthly Monthly Monthly

324,500 79,525 76,991 50,163 46,960 40,093 38,648 30,292 27,806 22,086


1072 185 192 95 24.1 4.2 4.3 2.1
geneRal inTeResT
eT-lehti 7 piv Valitut palat apu seura suomen Kuvalehti Hymy Meidn suomi Viva! sanoma Magazines finland aller Media Valitut palat - reader's digest a-lehdet Yhtyneet Kuvalehdet Yhtyneet Kuvalehdet Yhtyneet Kuvalehdet Valitut palat - reader's digest Yhtyneet Kuvalehdet 18 per year Weekly Monthly Weekly Weekly Weekly Monthly 5 per year Monthly 252,066 243,507 210,961 191,466 188,223 101,989 100,986 53,471 42,006 Yes Yes Yes Yes Yes Yes Yes Yes Yes 705 819 606 600 641 335 414 89 15.9 18.5 13.7 13.5 14.4 7.5 9.3 2
home inTeResT
Kodin Kuvalehti Kotiliesi Kotivinkki avotakka Maalla Koti & Keitti Meidn Talo glorian Koti Meidn Mkki deko sanoma Magazines finland Yhtyneet Kuvalehdet forma publishing group a-lehdet Yhtyneet Kuvalehdet aller Media a-lehdet sanoma Magazines finland a-lehdet Yhtyneet Kuvalehdet fortnightly fortnightly 18 per year 14 per year Quarterly 10 per year Monthly Monthly 8 per year Monthly 181,029 148,315 109,536 82,351 65,176 62,064 61,578 55,427 47,302 36,861 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 569 449 397 466 179 334 168 299 103 12.8 10.1 8.9 10.5 4 7.5 3.8 6.7 2.3
124
finland
Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (euR)
special inTeResT
MikroBitti Viherpiha suuri Ksitylehti Tiede Tieteen Kuvalehti Caravan Maku latu ja polku er partio sanoma Magazines finland a-lehdet sanoma Magazines finland sanoma Magazines finland Bonnier publications sfC-Markkinointi a-lehdet suomen latu ry Yhtyneet Kuvalehdet suomen partiolaiset - finlands scouter ry Monthly 10 per year 10 per year Monthly 18 per year 6 per year 6 per year 7 per year Monthly 6 per year 93,364 80,480 68,699 62,884 58,103 55,636 49,946 49,689 47,914 46,462 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 333 335 314 253 476 141 193 321 7.5 7.5 7.1 5.7 10.7 3.2 4.3 7.2
Tv guides
TV-Maailma Katso Yhtyneet Kuvalehdet aller Media Weekly Weekly 234,515 44,944 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 125 2.8
women's monThlies
Hyv Terveys eeva Cosmopolitan Kauneus & Terveys sara gloria Jade Trendi olivia sanoma Magazines finland a-lehdet sanoma Magazines finland a-lehdet sanoma Magazines finland sanoma Magazines finland a-lehdet forma publishing group Bonnier publications 14 per year Monthly Monthly 16 per year 10 per year Monthly 10 per year Monthly 10 per year 141,357 95,419 78,419 73,101 58,874 57,371 47,038 44,825 41,786 452 382 256 380 142 297 103 169 111 10.2 8.6 5.8 8.5 3.2 6.7 2.3 3.8 2.5
women's weeklies
Me naiset anna sanoma Magazines finland Yhtyneet Kuvalehdet Weekly Weekly 136,865 113,347 Yes Yes 422 371 9.5 8.4
Source: Finnish Media Audit Bureau and KMT 08 per 09
125
finland
Magazine data
Publisher Frequency Circulation Audited?
finland
Cover Price (euR)
auTomoTive
Kuljetusyrittj sKal Kustannus 9 per year 8,601 Yes
banking peR Financial peR insuRance peR legal

suomen Yrittjsanomat Taloustaito Yritys ekonomi Yrittj o&p fakta Tilisanomat suomen Yrittjien skypoint Verotieto Yhtyneet Kuvalehdet suomen Yrittjien sypoint nordinfo ab Talentum Media Taloushallintoliiton Julkaisut Monthly Quarterly 9 per year 6 per year 6 per year Monthly 6 per year 78,160 43,094 42,509 29,283 28,378 18,030 11,424 Yes Yes Yes Yes Yes Yes Yes 118 2.7
building peR engineeRing peR consTRucTion

Uusi insinri TeK-tekniikan akateemiset srm rakennuslehti suomen Kiinteistlehti Talotekniikka shkmaailma shkala Uusi insinriliitto Uil Tekniikan akateemisten liitto puu- ja erityisalojen liitto Tekniikan akateemisten liitto Kiinteistalan Kustannus Talotekniikka-Julkaisut shkinfo shkinfo 10 per year 9 per yeat 15 per year 40 per year 10 per year 8 per year Monthly 10 per year 71,007 64,141 43,842 33,160 28,784 6,609 5,235 2,149 Yes Yes Yes Yes Yes Yes Yes Yes 69 1.6
adveRTising peR communicaTion peR maRkeTing

Myynti & Markkinointi Markkinointi & Mainonta Myynnin Ja Markkinoinnin ammattilaiset sMKJ 9 per year Talentum Media 39 per year 27,175 10,176 Yes Yes
healThcaRe peR medical peR phaRmaceuTical

sydn diabetes sairaanhoitaja Hyv Hengitys iT invalidity revanssi Ksikdess-lehti avain - nyckeln parkinson postia niveltieto suomen sydnliitto suomen diabetesliitto suomen sairaanhoitajaliitto Hengitysliitto Heli invalidiliitto Mielenterveyden Keskusliitto MTKl Vire Mieli ab suomen Ms-liitto sauomen parkinson-liitto suomen nivelyhdistys 5 per year 10 per year Monthly 6 per year 10 per year Quarterly 6 per year 7 per year 5 per year Quarterly 77,519 61,661 42,253 36,688 33,358 14,655 10,423 9,969 7,368 6,650 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Source: Finnish Media Audit Bureau and KMT 08 per 09
126
Driu & Tiago / Madame Figaro
Passion for fashion
Madame Figaro, Frances leading high-end women magazine

is also published in foreign languages: Bulgaria, China, Cyprus, Greece, Japan, Portugal, Thailand and the Middle East
here next?
Candidates for print and web licensed editions of Madame Figaro may contact: Patrick Moreau, International Publisher, Madame Figaro, Paris. E-mail: pmoreau@lefigaro.fr - Tel. + 33 (0)1 57 08 56 09
france
at a glance
Capital: paris Population: 64,057,792 (July 2009) Median age: 39.4 years GDP: $2.867 trillion (2008) official language: french Literacy: 99% Currency: euro (eUr)
Total number of copies sold and/or distributed (consumer): 1,945 billion paid copies Total number of copies sold and/or distributed (B2B): 500,000,000 Number of publishers (consumer): 450-500 Number of publishers (B2B): 615 Value Added Tax, or other tax, on magazine purchases: 2.1%
coMMentary
By Syndicat de la Presse Magazine et d'Information (SPMI)

Consumer magazines in france remain an important part of the media market. More than 1.9 billion copies are sold annually and 96.8 per cent of the population read magazines every month. The strength of the magazine industry in terms of readership as well as affinity with different groups of readers is illustrated by the share of consumer magazines in total press advertising revenues: 30.9 per cent market share and the first in terms of ranking according to irep in 2008. However, the financial and economic crisis has seriously impacted magazine advertising and sales revenues in france. according to irep, magazine advertising revenues have decreased by 10.7 per cent in net value and 15 per cent in volume during the first eight months of 2009. retail sales have decreased by nine per cent in volume and seven per cent in value during the first seven months of 2009 according to nMpp. Consumer magazines readership has also shown a decrease of 3.6 per cent according to aepM 2008-2009 data. The uncertainty of the market evolution, in particular regarding advertisers plans and the need to embrace structural business changes in the highly competitive media environment, will accelerate publishers strategic moves. This will include brand portfolio management and editorial content offer definition. recent data has shown that innovative magazines and related dynamic commercial plans have resulted in positive evolution in terms of readership and sales. also magazines being aligned to societal trends appear well placed to respond to the need of analysis and views as well as entertainment in a more complex and uncertain environment. Consumer magazines in the country can further leverage their capacity to build strong platforms to develop communities around targeted interests, through both print and online. These platforms already have enabled publishers to create new consumption patterns for their content and associated services, thus generating additional revenues. for many publishers, online revenues now represent on average five per cent of total magazine revenues. However, publishers will have to face the dominant position of some big international online players, which may limit the digital business opportunities for press in particular, advertising. parallel to publishers innovative and strategic moves in both print and online fields, the acceleration of the modernisation of the distribution system and the preservation of a balanced advertising, legal and fiscal environment will be decisive elements to change the french consumer magazine market.
fipp MeMbers
associaTions association pour la promotion de la presse Magazine (appM) fdration nationale de la presse d'information spcialise (fnps) syndicat de la presse Magazine et d'information (spMi) syndicat professional de la presse Magazine et dopinion (sppMo) publisheRs axel springer france editions Hubert Burda Media editions Jalou groupe Marie Claire groupe prisma presse idg Communications lagardre active les publications Cond nast Mondadori france Motor presse france reed Business information slection du reader's digest socit du figaro socit fineV / psychologies Magazine supplieRs dawson Media direct ez systems france Hds digital lagardre services protecmedia relay france sappi fine paper The new York Times syndicate UpM-Kymmene Corporation
128
france
advertising data
2001 1,653 2,357 2,866 655 72 1,129 115 8,847
2002 1,546 2,233 2,921 713 74 1,085 99 8,671
2003 1,496 2,153 2,834 744 65 1,056 502 8,850
2004 1,536 2,140 3,204 785 67 1,083 495 9,310
2005 1,560 2,108 3,236 795 78 1,083 614 9,473
2006 1,576 2,099 3,382 807 82 1,085 855 9,886
2007 1,536 2,025 3,520 767 89 1,102 1,157 10,196
2008 1,531 1,935 3,363 742 75 1,123 1,439 10,208
2009* 1,458 1,536 2,993 668 61 999 1,581 9,296
2010* 1,450 1,536 3,038 681 62 999 1,782 9,549

14.1 15.0

bar graph
line graph
= euro (m)
2500
11.0 0.7 7.3 19.0
-5
-10 2000 -15

-20
-25
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
1500

lidl Carrefour Magasin Christian dior parfums Beiersdorf sa nivea l'oral paris Volkswagen renault sfr leclerc orange france
Source: Yacast July 2008-June 2009

Clothing, accessories Beauty, perfumes retail Transport, cars financial services and insurance information, media Culture and leisure Telecommunications Travel, tourism services
Source: Yacast July 2008-June 2009
129
france
Magazine data
nuMber of titles
Type Consumer B2B Total
Source: NMPP, MLP

2004 2,930 1,200 4,130 2005 3,940 1,217 5,157 2006 4,032 1,490 5,522 2007 3,760 3,760 2008 4,092 1,400 5,492 Consumer advertising in print Copy sales 2007 30 70 2008 30 70
2003 2,797 1,136 3,933

Type Consumer B2B 2003 2004 2005 150-200 2006 200-250 2007 250-300 2008 250-300 250

lagardre active prisma presse groupe le figaro groupe express-roularta Mondadori france groupe Marie-Claire groupe le nouvel observateur publications Cond nast publicat (groupe le Monde) le point Communication
Source: Yacast (July 2008-June 2009)

Type Consumer B2B
Source: NMPP
2004 1.66
2005 1.90
2006 1.96
2007 1.99
2008 2.03

subscription retail/newsstand
Source: OJD
2004 33.0 67.0
2005 32.0 68.0
2006 36 64
2007 36 64
2008 35 65

0 10 20 30 40 50 60 70 80 90 100

Banned by law Voluntarily stopped Restricted by law Tobacco l alcohol (beer, wines and spirits) advertising to children over-the-counter-drugs l firearms l employment companies, legal/accounting services, teaching/training, manufactured food products Restricted voluntarily Permitted by law, with rules
l l
130
france
Magazine data
automobile magazine Moto magazine l'auto jourl sport auto l'argus de l'automobile echappement Moto et Motards Moto journal Maximoto Cafe racer Motor presse france editions de la f.f.M.C. Mondadori france Mondadori france sneep groupe Hommell Color Mdia Motor presse france BandB Mdia Motor presse france Monthly Monthly fortnightly Monthly Weekly Monthly Monthly Weekly Monthly Quarterly 132,815 112,657 104,378 50,127 44,042 37,812 34,452 32,035 23,464 21,664 2,592 1,575 1,107 1,367 3.80 4.50 3.30 5.50 2.95 6.90 4.90 3.20 5.20 5.90
news / business/Financial
paris Match le nouvel observateur l'express le figaro Magazine le point Capital Marianne Mieux Vivre Votre argent Challenges l'expansion

lagardre active Claude perdriel groupe express-roularta groupe figaro le point prisma presse Marianne sa groupe express-roularta Croque-futur groupe express-roularta

Weekly Weekly Weekly Weekly Weekly Monthly Weekly Monthly Weekly Monthly

608,015 506,755 440,664 381,050 417,516 373,729 268,588 247,655 258,843 154,466

4,434 2,464 2,251 1,773 1,868 2,495 1,861 1,016 606 793 2.40 3.50 3.50 3.20 3.50 3.00 2.50 3.90 2.50 4.00
super picsou geant le Journal de Mickey J'aime lire pomme d'api fan 2 geo ado series mag abricot okapi star Club

lagardre active lagardre active Bayard presse Bayard presse M6 editions prisma presse Captain eo productions fleurus presse Bayard presse edi-presse

6 per year Weekly Monthly Monthly 6 per year Monthly 6 per year Monthly fortnightly Monthly

176,259 137,211 123,132 112,506 78,483 71,654 60,193 67,112 58,738 37,701

1279 741 4.20 1.90 4.90 5.90 3.70 4.50 2.75 3.90 5.20 2.90
geneRal inTeResT / people

notre Temps pleine Vie Closer Voici public france dimanche ici paris slection reader's digest geo sciences et avenir

Bayard Mondadori france Mondadori france prisma presse lagardre active lagardre active lagardre active slection reader's digest prisma presse science et avenir

Monthly Monthly Weekly Weekly Weekly Weekly Weekly Monthly Monthly Monthly

907,397 888,119 459,770 428,530 423,678 410,865 350,217 301,181 266,876 261,648

3,748 2,829 3,798 4,018 3,056 1,840 1,854 1,541 4,707 2,552 3.30 3.30 1.50 1.50 1.40 1.20 1.20 3.00 5.00 4.00
home inTeResT
le journal de la Maison elle dcoration Campagne dcoration Maison Magazine Marie Claire Maison rsidences dcoration Viva dco ad Maisons Cot sud Maisons Cot ouest

lagardre active lagardre active lagardre active groupe express roularta groupe Marie Claire stratgie Mdia Conseil editions lariviere publications Conde nast groupe express roularta groupe express roularta

Monthly Monthly 6 per year 6 per year Monthly 6 per year 6 per year Monthly 6 per year 6 per year

177,328 171,008 137,256 126,999 120,091 109,757 95,427 90,714 85,936 71,083

1,350 2,771 753 1,508 2,513 667 1,551 1,205 3.00 4.50 4.50 3.50 4.50 4.90 1.50 4.90 6.00 6.00
131
france
Magazine data
men
entrevue fHM gQ l'optimum Maximal lagardre active lagardre active Cond nast editions Jalou lagardre active Monthly Monthly Monthly Monthly Monthly 225,926 117,008 74,645 45,976 35,980 3,025 1,031 554 3.50 2.95 3.40 3.90
special inTeResT / leisuRe (laRgeR ciRculaTions)

le Chasseur franais auto plus dtente Jardin action auto Moto Maison Crative art and dcoration rustica Maison et Travaux Micro Hebdo l'ordinateur individuel Mondadori france Mondadori france dtente Jardin lagardre active Uni-editions editions Massin rustica presse pratique parisienne groupe Tests groupe Tests

Monthly Weekly 6 per year Monthly 6 per year Monthly Weekly 6 per year Weekly Monthly

400,316 300,485 302,666 266,690 289,422 233,489 226,941 162,718 160,615 114,965

2,087 2,466 853 3,257 1,442 4,967 976 3,810 927 1,166 3.95 1.90 3.60 3.00 3.90 4.00 1.90 4.00 1.95 4.25
Tv guides
Tl z Tl 7Jours Tl loisirs Tl 2 semaines Tl star TV grandes Chanes Tlrama Tl poche Tl Cble satellite Hebdo Tl Magazine

epM 2000 lagardre active prisma presse prisma presse Mondadori france prisma presse Tlrama Mondadori france Hommell axel springer france

Weekly Weekly Weekly fortnightly Weekly fortnightly Weekly Weekly Weekly Weekly

1,683,810 1,500,103 1,132,297 1,125,496 1,104,279 1,136,276 640,352 593,059 623,303 356,059

6,148 5,841 4,958 5,255 4,648 3,149 2,428 2,885 2,404 1,047 0.39 0.99 1.05 1.25 1.05 0.95 2.30 0.99 1.40 1.00
women' monThlies
prima avantages Cosmopolitan Marie-Claire glamour psychologies Magazine Biba prisma presse groupe Marie-Claire groupe Marie-Claire groupe Marie-Claire publications Cond nast finev Mondadori france Monthly Monthly Monthly Monthly Monthly Monthly Monthly 470,006 371,282 360,745 356,761 356,446 285,143 239,304 2,331 1,847 1,721 3,065 1,408 2,631 905 2.10 2.00 2.00 2.50 1.40 4.00 4.40
women' weeklies
femme actuelle Maxi elle
Sources: OJD (DFP) , AEPM 2008/2009
prisma presse editions Bauer lagardre active
Weekly Weekly Weekly
964,270 465,293 357,459
6,192 2,600 2,367
1.30 1.20 2.00
132
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gerMany
at a glance
Capital: erlin B population: 2,369,758 (July 2009) 8 median age: 3.8 years 4 gdp: 3.673 trillion (2008) $ official language: erman g literacy: 9% 9 Currency: uro (eUr) e Total number of copies sold and/or distributed (B2B): 525 million (55% free) Total number of magazine publishing companies (B2B): 500 Tax imposed on purchases of goods/services by publishers: 19% Value Added Tax, or other tax, on magazine purchases: 7%
coMMentary
By Association of Germany Magazine Publishers (VDZ) and Deutsche Fachpresse (German Business Media) Consumer
The german consumer magazine sector is undergoing drastic transformation. Magazines as media continue to be valued, bought and read by people, which is reflected in the overall stability of the coverage and circulation figures. Much more serious, is the strong impact that publishing houses are feeling as a result of the recession in the advertising market. We sense uncertainty in the market among many companies and, typically in periods of crisis, advertising sways towards promotions, which in turn favour more regularly updated media like newspapers, TV and radio. for 2009, we forecast a drop of 9.4 per cent in turnover for magazines. With regards to jobs, the drop of 4.75 per cent has not been in the same dramatic proportion as the decline in turnover. However, in 2010, magazine publishers expect a further decline in jobs owing to the continuing restructuring measures that are necessary. publishers are bracing themselves for further reductions in turnover from the classic sources of revenue, mainly in advertising, less in sales. in contrast, growth is expected in digital and mobile. publishers are placing the expansion of these areas at the forefront of their activities, and following a differentiation strategy to develop many other business models alongside the revenue from advertising, such as e-commerce, web services and transactions. saving their business models for now. The german postal service (deutsche post) is no longer an official monopolist for press services, but the opening of the postal market develops rather slowly. This is due to a nationwide sameday delivery being impossible for all competitors. for B2B magazines with their weekly, often monthly frequency, and a large part of subscribers in metropolitan areas, the new alternative postal services do have some good offers and are already tried out, so this interesting market will surely grow in the future. The seven per cent deducted VaT rate for magazines is not seriously threatened, although there are some attempts by european legislators to change the eU-wide VaT rates in general. next year, deutsche fachpresse (organisation of german B2B media) is planning a study to prove the effectiveness of B2B advertising. it will be published next spring (2010) and focus more than in previous studies on roi questions so important today. deutsche fachpresse assumes that for the years following 2009, economic growth in the B2B sector will come to a halt. an important factor is the evolution of online and its impact on B2B media.
b2b
B2B publishers in germany are still developing and searching for alternative business models as the worldwide economic downturn has seriously affected the ad market for print media. By July 2009, gross ad spending was down 22 per cent compared to the same period of the previous year. ad sales online continued to increase in 2008 and growth is expected to continue, yet they still amount to only a small portion (about 11 per cent) of the total income of the average B2B publisher. B2B magazines will have to fight for their role in a cross-media world. Today, they are still the main source of income they stand for nearly 64 per cent of B2B media revenues. in the long run, this may change. Magazines will have to prove themselves in a challenge with other media, especially digital. in July 2009, new legal regulations regarding data protection were passed. They have an effect on the trading of address material, but B2B media has been granted a number of exceptions
fipp MeMbers
assoCiaTions deutsche fachpresse fra i Verband deutscher zeitschriftenverleger (Vdz) publisheRs lfons W. gentner Verlag a xel springer a auer Media group B omputec Media C ond nast Verlag C rain Communications C eutscher fachverlag d gmont international e runer + Jahr g aymarket Media H ubert Burda Media H dg Communications i WW i otor presse international M Vg Medien Verlagsgessellschaft M eader's digest deutschland r eed Business information r ingier publishing r odale Motor-presse r Bz s potlight-Verlag s V Trend Verlag T erlag Moderne industrie V ogel Business Medien V supplieRs alim software d awson Media direct d Hl global Mail d z systems germany e ds deutschland H J publishing and M Communication design rotecmedia software-services p ublicitas germany p appi deutschland s iemens iT solutions and services s he interview people T pM-Kymmene Corporation U ision Media V
135
germany
advertising data
newspapers Magazines Television radio Cinema outdoor internet Total 2001 7,769 4,436 4,469 678 170 760 185 18,467 2002 7,003 4,151 3,956 595 161 713 227 16,806 2003 6,512 3,958 3,811 579 161 710 246 15,977 2004 6,668 3,900 3,860 618 147 720 271 16,184 2005 6,718 3,890 3,930 664 132 769 832 16,935 2006 6,826 4,010 4,114 680 117 787 1,500 18,034 2007 6,898 4,053 4,156 743 106 820 2,094 18,870 2008 6,734 3,949 4,036 711 77 805 2,498 18,810 2009* 6,327 3,231 3,688 673 68 705 2,527 17,219 2010* 6,084 3,027 3,569 680 67 668 2,580 16,675

13.3 0.4 4.3 3.8 35.8

bar graph
line graph
= eUro (m)
5000
0 4000 -5
21.5
-10
3000
-15
-20
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2000

l'oral Hup Beiersdorf Volkswagen MCM Klosterfrau Vertr. Unilever audi, ingolstadt procter+gamble sky daimler rTl Television
Source: Nielsen Werbetrend 09-2009

Media Hygience automotive Health and pharmacy Commerce and distribution finance Textiles/clothing Tourism/catering
Source: Nielsen Werbetrend 09-2009
top 10 ad categories (b2b)

industry food and beverages Material flow and handling, logistics electronics Marketing Computer / iT Building services engineering Chemical technology automation architecture
source: Werbetrgerstatistik Vertriebsunion Meynen, 2009 Months 1-6
136
germany
Magazine data
nuMber of titles
Type Consumer B2B
Source:PZ-online.de

2005 2,400 2006 2,450 2007 2,200 2008 3,650 3,907 2009 3,831 Consumer advertising in print advertising online exhibitions and events Copy sales
Source: VDZ
2007 50 3 1 46
2008 45 13 42

Type Consumer
Source:PZ-online.de
2005 3.3
2006 3.42
2007 3.47
2008 3.47
2009 3.57
b2b advertising in print advertising online exhibitions and events Copy sales
Source: Fachpresse Statistik 2008
41.6 11.9 6.9 36.7

gruner + Jahr mit Motorpresse Hubert Burda Media axel springer Bauer Media group spiegel Cond nast Verlag Motor presse stuttgart (ehem. VMV) Jahreszeiten Vg Handelsblatt Vg Milchstrae
Source: G+ J Media Sales

springer science and Business Media Klett gruppe Cornelsen Verlag langenscheidt Verlagsgruppe WeKa Holding Haufe Mediengruppe Wolters Kluwer deutschland elsevier deutschland Konradin Mediengruppe Thieme Verlagsgruppe
Source: HORIZONT Ranking Top 100 Mediahouses, 2008 (Nov2009, B-to-B Publishers only)

subscription retail / newsstand free 2005 2006 2007 49 51 2008 38.64 34.07 12.13

0 10 20 30 40 50 60 70 80 90 100
subsCRipTion ReTail / newssTand fRee

Tobacco alcohol (beer, wines and spirits) advertising to children over-the-counter-drugs
Banned by law
Voluntarily stopped
Restricted by law
l l l
137
germany
Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (EURO)
auTomoTive/moToR RaCing/moToRCyCle
adaC motorwelt auto Bild aCe-lenkrad auto motor und sport auto TesT auto zeitung aUTostraenverkehr oldtimer Markt MoTorrad oldtimer praxis adaC Verlag axel springer aCe Verlag Motor presse stuttgart axel springer auto Verlag Bauer Media group Motor presse stuttgart Vf Verlagsgesellschaft Motor presse stuttgart Vf Verlagsgesellschaft Monthly Weekly Monthly fortnightly Monthly fortnightly fortnightly Monthly fortnightly Monthly 13,807,432 618,417 559,214 445,570 219,651 202,805 185,306 136,328 124,795 99,344 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 18,330 2,740 910 1,930 380 680 530 430 730 28.3 4.2 1.4 3.0 0.6 1.0 0.8 0.7 1.1 0.00 1.50 2.00 3.50 2.20 2.00 1.30 3.20 3.80 1.90
business/finanCial/news
der steuerzahler guter rat Capital Wirtschaftswoche euro focus Money Junge Karriere manager magazin impulse Creditreform

Bdst steuerzahler service Hubert Burda Media gruner + Jahr Verlagsgruppe Handelsblatt axel springer financial Media Hubert Burda Media Verlagsgruppe Handelsblatt spiegel Verlag gruner + Jahr Verlagsgruppe Handelsblatt

Monthly Monthly Monthly Weekly Monthly Weekly Monthly Monthly Monthly Monthly

326,012 271,861 203,218 189,901 168,871 154,089 149,485 126,880 123,771 121,374


360 1,320 1,110 850 460 720 60 680 240 190 0.6 2.0 1.7 1.3 0.7 1.1 2.7 1.1 0.4 8.0 0.00 1.99 6.00 3.60 5.50 3.20 3.00 7.00 7.50 4.80
ChildRen's/ComiCs/Teenage
Bravo geolino Micky Maus Hey! Bravo girl popcorn spongeBob schwammkopf Mdchen prinzessin lillifee Winnie puuh

Bauer Media group gruner + Jahr egmont ehapa Verlag panini Verlags Bauer Media group Vision Media egmont ehapa Verlag Vision Media Blue ocean entertainment egmont ehapa Verlag

Weekly Monthly Weekly 17 per year fortnightly Monthly Monthly fortnightly Monthly Monthly

454,131 245,531 217,187 178,824 164,596 154,013 134,045 133,722 122,168 113,338


1,350 370 630 610 430 280 380 180 120 2.1 6.5 11.1 0.9 0.7 4.9 0.6 3.2 2.1 1.40 3.20 2.30 1.80 1.70 2.20 2.70 1.70 2.95 2.70
geneRal inTeResT

Weekly Weekly Weekly Monthly Weekly Weekly Weekly Weekly Monthly Monthly

1,620,629 1,046,090 960,834 802,175 738,679 710,466 457,354 335,488 213,087 130,844


10,520 6,110 7,470 1,670 5,350 4,060 3,490 2,210 950 670 16.2 9.4 11.5 2.6 8.3 6.3 5.4 3.4 1.5 1.0 1.40 3.70 3.20 3.70 3.20 2.60 1.30 2.60 3.50 3.30
Bild am sonntag axel springer der spiegel spiegel Verlag sTern gruner + Jahr reader's digest Verlag das Beste focus Hubert Burda Media Bunte Hubert Burda Media super illu Hubert Burda Media gala gruner + Jahr neon gruner + Jahr VieW - das nachrichtenmagazin in Bildern gruner + Jahr
home inTeResT
das Haus gruppe Mein eigenheim house and more Wohnen landlust Mein schner garten Wohnen and garten sCHner WoHnen lisa Wohnen and dekorieren Wohnidee

Hubert Burda Media Verlagsgruppe J. fink Bellevue and More Verlag HMC Hamburg Media landwirtschaftsverlag Hubert Burda Media Hubert Burda Media gruner + Jahr Hubert Burda Media Bauer Media group

Monthly Quarterly Quarterly Quarterly 6 per year Monthly Monthly Monthly Monthly Monthly

2,022,760 1,843,417 1,787,435 1,096,257 446,681 319,437 260,058 251,132 210,584 189,677


2,290 2,430 1,880 1,930 780 2,480 800 2,140 480 710 3.5 3.8 2.9 3.0 1.2 3.8 1.2 3.3 0.7 1.1 1.40 0.00 0.95 0.00 3.80 3.00 3.50 4.00 2.00 3.20
138
germany
Magazine data
playboy Men's Health gQ fHM Coup Hubert Burda Media Motor-presse stuttgart Cond nast Verlag Mitte editionen inter publish Monthly Monthly Monthly Monthly Monthly 281,888 220,775 145,923 140,117 35,311 Yes Yes Yes Yes Yes 1,110 770 290 470 540 1.7 1.2 0.4 0.7 0.8 4.90 4.00 4.50 3.99 3.10
speCial inTeResT
Computer Bild_ daV panorama sport Bild CHip pC Welt geo meine familie and ich c't magazin fr computer technik p.M. Magazin eltern

axel springer atlas Verlag axel springer CHip Communications idg Magazine Media gruner + Jahr Hubert Burda Media Heise zeitschriften Verlag gruner + Jahr gruner + Jahr

fortnightly 6 per year Weekly Monthly Monthly Monthly Monthly fortnightly Monthly Monthly

728,480 516,371 458,430 406,631 403,367 379,409 375,404 361,357 343,001 342,176


3,990 n/a 4,240 1,420 1,920 3,300 1,130 1,020 1,270 1,350 6.2 n/a 6.5 2.2 3.0 5.1 1.7 1.6 2.0 2.1 1.00 1.50 4.99 4.99 6.30 2.70 3.50 3.50 1.50
Tv guides
TV 14 TV digital TV Movie TV spielfilM HrzU auf einen Blick TV direkt TV Hren und sehen funk Uhr TV pur

Bauer Media group axel springer Bauer Media group Hubert Burda Media axel springer Bauer Media group Waz zeitschriften Marketing Co. Bauer Media group axel springer Bauer Media group

fortnightly fortnightly fortnightly fortnightly Weekly Weekly fortnightly Weekly Weekly Monthly

2,312,596 2,023,028 1,599,339 1,446,003 1,437,118 1,358,243 1,081,193 935,263 662,461 657,657


5,680 3,060 5,840 6,290 4,740 2,930 1,660 3,020 1,640 830 8.8 4.7 9.0 9.7 7.3 4.5 2.6 4.7 2.5 1.3 1.00 1.65 1.60 1.60 1.50 1.10 1.00 1.50 1.10 0.99
women's monThlies
instyle JoY Cosmopolitan myself Brigitte woman Jolie petra Hubert Burda Media MVg Medien Verlagsgesellschaft MVg Medien Verlagsgesellschaft Cond nast Verlag gruner + Jahr Vision Media Jahreszeiten Verlag Monthly Monthly Monthly Monthly Monthly Monthly Monthly 418,335 321,519 310,451 273,430 257,751 256,965 251,919 Yes Yes Yes Yes Yes Yes Yes 1,010 740 1,020 340 840 590 1,210 1.6 1.1 1.6 0.5 1.3 0.9 1.9 3.00 1.80 2.80 2.80 3.50 2.20 2.50
women's foRTnighTlies
Brigitte freundin fr sie gruner + Jahr Hubert Burda Media Jahreszeiten Verlag fortnightly fortnightly fortnightly 729,376 539,882 461,156 Yes Yes Yes 3,410 2,250 2,020 5.3 3.5 3.1 2.60 2.20 2.20
women's weeklies
freizeit revue Bild der fraU neue post das neue Blatt tina freizeitwoche frau im Trend freizeiTspass die aktuelle lisa Hubert Burda Media axel springer Bauer Media group Bauer Media group Bauer Media group Bauer Media group Hubert Burda Media Hubert Burda Media Waz zeitschriften Marketing Co. Hubert Burda Media Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly 981,176 977,489 770,986 533,333 528,750 481,676 430,025 386,369 371,507 336,960 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 2,970 5,890 2,320 1,710 2,740 880 800 720 1,790 1,730 4.6 9.1 3.6 2.6 4.2 1.4 1.2 1.1 2.8 2.7 1.50 0.95 1.50 1.50 1.35 0.80 0.80 0.80 1.50 1.00
139
germany
Magazine data
eConomiCs
sicherheitsreport arbeit und gesundheit Wirtschaft-iHK Magazin deutsche polizei Wirtschaft in Mittelfranken WirtschaftWirtschaft zwischen nordlebensmittel zeitung direkt iHK Wirtschaftsforum Computern im Handwerk gesetzliche Unfallversicherung Universum atlas Verlag deutsche polizeiliteratur Hofmann druck atlas Verlag schmid-rmhild deutscher fachverlag Konzept Verlag CV-Computern Verlag Quarterly Monthly Quarterly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 758,220 422,781 208,483 173,202 102,214 94,142 92,623 88,740 82,892 72,240 free free 2.90
ConsumeR goods
gastrotel rundschau fr den lebensmittelhandel lebensmittel praxis "echo" - Journal der reWe group 24 stunden gastlichkeit lebensmittel zeitung Ce and Trade Top Hair international, deutsche ausgabe TM fasHion TrendMazin TextilWirtschaft

gW Verlag Medialog lpV lebensmittelpraxis Verlag reWe Verlag B and l Mediengesellschaft deutscher fachverlag p.o.s. Media Top Hair international Vlg. Branche and Business fachverlag deutscher fachverlag

6 per year Monthly fortnightly Monthly 6 per year Weekly Monthly fortnightly Monthly Weekly

101,476 64,756 60,163 57,945 46,080 40,757 33,355 29,588 26,623 25,268 2.00 free 2.70 free 7.00 3.25 free
manufaCTuRing indusTRy
sCope MM-MaschinenMark elektropraktiker elektronikpraxis de-der elektro- und gebudetechniker Chemanager industrieanzeiger elektronik JoUrnal Tr Technische revue Markt and Technik Hoppenstedt Verlag Vogel Business Media Huss Medien Vogel Business Media Huethig and pflaum Verlag giT Verlag Konradin Mediengruppe Huethig Verlag Thomas industrial Media WeKa fachmedien Monthly Weekly Monthly fortnightly 20 per year fortnightly Weekly Monthly 10 per year Weekly 79,915 44,345 43,939 43,852 43,660 42,290 40,936 40,327 32,324 31,452 12.00 7.50 6.70 10.70 4.00 12.50 4.20
seRviCes
Verkehrs-rundschau Messe, die - Messejournal gesamt dfm hair style beauty trans aktuell Journalist diakonie Magazin Kfz-anzeiger logistik Heute BizTravel gastgewerbe das Branchenmagazin

springer Transport Media Connex print dfm Media Company euroTransportMedia Medienfachverlag rommerskirchen diakonie Verlag stnings Medien Huss Medien dieter niedecken gastgewerbe-informationsges.

8 per year 96 per year 6 per year fortnightly Monthly Quarterly fortnightly 10 per year 6 per year Monthly

209,589 119,643 73,137 61,711 45,361 44,665 37,899 35,088 34,018 32,409 3.70 free free free 4.50 18.00
building and ConsTRuCTion

deutsches architektenblatt deutsches ingenieurblatt Journal Werkstatt + Montagepraxis Heizungs Journal Bauportal si informationen elektro profi iKz-HaUsTeCHniK sBz corps - Corporate publishing services fachverlag schiele and schoen Heinze Heizungs-Journal Verlag Heizungs-Journal Verlag erich schmidt Verlag aT-fachverlag Bauverlag BV strobel Verlag gentner Verlag Monthly 10 per year Quarterly 6 per year 9 per year Monthly Monthly 6 per year every two weeks every two weeks 123,932 47,471 39,301 37,055 37,048 36,440 35,058 34,842 34,577 34,521 5.00 11.80 free 7.50 8.50 4.00 7.00 8.50 7.00 9.90
140
germany
Magazine data
naTuRe and enviRonmenT

Top agrar Wochenblatt dlz agrarmagazin Wochenblatt Westfalen-lippe profi-Magazin fr agrartechnik photon - das solarstrom-Magazin Jagd in Bayern land and forst BW landwirtschaftliches Wochenblatt Milchrind landwirtschaftsverlag, Mnster dlV deutscher landwirtschaftsvlg dlV deutscher landwirtschaftsvlg landwirtschaftsverlag, Mnster landwirtschaftsverlag, Mnster photon europe Kastner dlV deutscher landwirtschaftsvlg eugen Ulmer Kg landwirtschaftsverlag, Mnster Monthly Weekly Monthly Weekly Monthly Monthly Monthly Weekly Weekly Quarterly 117,578 102,886 77,500 64,990 64,645 45,116 44,328 43,591 30,685 30,377 7.40 6.70 2.20 8.20 4.20 .00 8.20
aRT and CulTuRe

schloesser Baden-Wrttemberg neue Musikzeitung (nMz) anzeiger fr die seelsorge Kirche heute Keys sticks professional production production partner sound Check KUnsTCHroniK

staatsanzeiger f. Baden-Wrttemberg ConBrio sgesellschaft Verlag Herder Kirche heute Verlag ppV Medien MM-Musik-Media Verlag euBuCo MM-Musik-Media Verlag ppV Medien fachverlag Hans Carl

Quarterly 10 per year Monthly Monthly Monthly Monthly 10 per year 10 per year Monthly Monthly

33,114 18,161 10,329 10,264 9,619 6,954 5,860 5,279 3,970 1,975 4.90 4.50 3.95 2.50 5.50 5.50 5.50 4.90 7.90
eduCaTion
erziehung und Wissenschaft Bundesausgabe position Bayerische schule profil Bildung und Wissenschaft B and W Kindergarten heute forschung and lehre Berufsbildende schule, die Wirtschaft und erziehung neue schsische lehrerzeitung

stamm Verlag Musikmarkt erdl druck Medienhaus Vereinigte Verlagsanstalten sueddeutscher paedagogischer Vlg. Verlag Herder deutscher Hochschulverband dBB Verlag Heckner druck und Verlag satztechnik Meien

Monthly Quarterly 9 per year 10 per year 10 per year 10 per year Monthly 10 per year 10 per year 6 per year

248,315 66,346 50,400 49,347 44,816 37,660 27,089 19,875 16,724 8,285 free free 5.40 6.15 3.50
sCienTifiC JouRnals
nachrichten aus der Chemie git-fachzeitschrift fr das laboratorium labor and more zeitschrift fr personalvertretungsrecht laBorWelT Biospektrum onKologie heute lVT lebensmittel industrie BuB - forum Bibliothek und information CossMa

gesellschaft deutscher Chemiker giT Verlag succidia dBB Verlag Biocom Verlag spektrum akademischer Vlg. Verlag Ulrich ravens giT Verlag Bock + Herchen Vlg. Health and Beauty Business Media

Monthly Monthly 5 per year Quarterly 6 per year 6 per year 6 per year 8 per year 10 per year Monthly

28,237 24,145 20,718 19,816 19,312 15,182 13,978 10,367 8,429 4,938 14.00 7.90 12.90 2.90 12.50
legal and adminisTRaTion

dBB-Magazin Bundesrechtsanwaltskammer Mitteilungen Behoerden spiegel gesamt anwaltsblatt polizeispiegel aktiv im ruhestand UniversityJournal neue juristische Wochenschrift deutsches steuerrecht der Betrieb

dBB Verlag Verlag dr. otto schmidt pro press Verlagsgessellschaft deutscher anwaltverein dBB Verlag dBB Verlag os Technology research Vlg. neue Wirtschafts-Briefe Verlag C.H. Beck Verlagsgruppe Handelsblatt

10 per year 6 per year Monthly Monthly Monthly Monthly 6 per year Weekly Weekly Weekly

620,431 153,695 99,505 68,879 54,207 47,005 43,700 42,642 29,033 22,992 3.90 19.80 free 5.00 7.00 9.50
141
germany
Magazine data
mediCine and healThCaRe

deutsches rzteblatt gesamt Mobil-das rheuma-Magazin Marburger Bund zeitung zahnrztliche Mitteilungen gesamtausgabe Bayerisches rzteblatt Medical Tribune rzte zeitung CMe niedergelassene arzt, der faktor arbeitsschutz deutscher rzte-Verlag WdV gesellschaft f. Medien schenkelberg-stiftung deutscher rzte-Verlag atlas Verlag Medical Tribune Verlagsges rzte-zeitung Verlag springer Verlag WpV Wirtschafts-u. praxisverlag Universum Verlag Weekly 6 per year 18 per year fortnightly Monthly Weekly daily Monthly Monthly 6 per year 399,217 188,753 116,581 81,196 67,566 66,896 63,925 63,106 62,395 61,644 6.30 free free 3.00 6.00
phaRmaCy
pTa heute pharmazeutische zeitung deutsche apotheker zeitung pTa in der apotheke das pTa Magazin apotheke and Marketing pharma rundschau apotheken-Magazin apotheken-depesche reisejournal fr die apotheke

deutscher apotheker-Verlag govi-Verlag deutscher apotheker-Verlag Umschau zeitschriftenverlag springer gesundheitsverlag springer gesundheitsverlag p.Keppler Verlag gebr. storck Verlag gfi- f. medizinische inform.

fortnightly Weekly Weekly Monthly Monthly Monthly Monthly 10 per year Monthly 6 per year

49,834 37,193 30,245 26,193 24,099 23,284 23,085 21,811 21,179 21,100 6.00 2.25 9.50 7.00 7.00 7.00 8.50 free
oTheRs
soVd zeitung firmenauto Building + automation Vaa Magazin Military Technology portfolio international open automation WissenHeute stiftung, die naval forces
Source: IVW , Survey of the 2nd Quarter 2009

publikom z euroTransport Media Vde-Verlag Vaa services Moench Verlagsgesellschaft portfolio Verlagsgesellschaft Vde-Verlag deutsche Telekom "die stiftung" Media Moench Verlagsgesellschaft

Monthly Monthly 6 per year 6 per year Monthly 10 per year 6 per year Monthly 6 per year 6 per year

393,947 49,720 37,647 28,880 23,626 20,423 18,056 15,960 15,905 15,451 free 3.00 6.90 free 13.50 11.00 5.50 15.00
142
greece
at a glance
capital: thens A population: 0,737,428 (july 2009) 1 median age: 1.8 4 gdp: 357.5 billion (2008) $ official language: reek (99%) G other languages: ther (1%) (includes english O and french) literacy: 6% 9 currency: uro e
Total number of copies sold and/or distributed (consumer): 77.7 million Total number of magazine publishing companies (consumer): 21 Value Added Tax, or other tax, on magazine purchases: 4.5%
commentary
By Magazine Publishers of Greece (MPG)

The worldwide financial crisis severely affected the Greek media business in 2009. In the magazine sector, although almost all major business titles maintained their publications, total circulation decreased by 10.5 per cent on a yearly basis. Mens and mens lifestyle magazine sales decreased by 25.2 per cent and IT magazines by 26.3 per cent. Unexpectedly, a big decrease was recorded by HouseDeco magazines (24.6 per cent), while womens titles decreased by half this rate (13.4 per cent). Health and fitness magazines increased their sales by 6.2 per cent. A marginal increase of 3.6 per cent occurred in TV guide sales. The decrease in advertising revenues Greek magazines major income source was much higher. With a recorded decrease of 17.1 per cent, magazines saw their advertising revenued decreasing by 20.1 per cent. This decline was bigger for independent magazines sold stand-alone, which faced a decrease of 24.0 per cent, whereas magazines distributed with the sunday newspapers decreased by 11.2 per cent. The quarterly variation of this decrease dis not leave much room for optimistic forecasts. starting from a decrease of 15 per cent the first quarter, the decrease reached a peak of 23.6 per cent the second quarter, 16.8 per cent the third one to rise again to 22.0 per cent decrease in the fourth quarter, which traditionally is the best period for advertising. Competition from internet is a threat. Despite the lack of official, independently measured data, the penetration from this media increases on a daily basis. The low advertising rates online contribute further to attract a share of the total advertising expenditure, weakening even more magazines position in the industry. forecasts for 2010 are far from optimistic. Unless something unforeseen happens, magazine sales are expected to remain at 2009 levels in 2010. The same level for the advertising expenditure is also the optimistic forecast, while a further decrease of five per cent is considered quite probable. Difficulties in the Greek press and especially in the magazine business are far from being over. They will persist throughout 2010 at least, setting new rules on everyday work and year end profitability. However the magazine business is still here and will continue in the future.
fipp members
associaTions agazine Publishers of Greece M eiodical Publishers Union of Greece P puBlishers ttica Publications A D aphne Communications mako Media I iberis Media Group L edia2Day Publishing M otor Press Hellas M ption Press O eriodikos Typos P s uppliers D sourcing I
fIPP WOrLD MAGAzIne TrenDs 2009/2010
143
greece
advertising data
advertising expenditure by medium (euro: m)
newspapers Magazines Television radio Cinema Outdoor Internet Total
2001 197 481 584 59 13 246 1,580
2002 201 544 649 73 14 288 1,769
2003 238 617 638 76 14 290 1,873
2004 290 723 684 91 14 248 2,050
2005 332 807 693 94 15 265 2,206
2006 377 886 705 96 16 306 2,386
2007 434 945 855 115 17 330 2,696
2008 406 1,031 784 189 16 184 2,610
2009* 382 845 604 155 15 202 2,203
2010* 344 761 513 124 14 202 1,958

0.6 7.0 7.2 15.6

bar graph
line graph
= euro (m)
1,200
20 15 10 5
1,000
30.0 39.5
0 -5 -10 Magazines Radio Outdoor Television Cinema Newspapers -15 -20 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
800
600
400

L'Oral Hellas (r) notos Com Holdings P&G Unilever Hellas Aebe Diageo Hellas Ae-Guiness Udv natural Medicines Hellas Cosmote Mediatel Ae Modern Times Ae
Source: Media Services

Clothes Personal accessories Amusement stores (clothes/shoes) Beauty Cars (services, parking, accessories) Travel Cosmetics Pharmaceuticals furniture (stores)
magazine data
average magazine cover price (euro)
Type Consumer 2005 1-6 2006 1-6 2007 0.5 -7 2008 0.5-7 2009 1.50-7

Attica Publications Group Liberis Publications Pegasus Group Dol Imako Publications Dapnhe Publications

Tobacco Over-the-counter-drugs Banned by law
Restricted by law
144
greece
magazine data
men's monThlies
Men's Health Penthouse (Jan-sept.) Playboy status Maxim Max esquire (Jan-July) Liberis Publications sigma-Alpha-Mi Publications Attica Publications Group Liberis Publications Imako Publications Bobolas Group Imako Publications Monthly Monthly Monthly Monthly Monthly Monthly Monthly 31,541 15,920 15,813 15,580 15,228 13,847 225 107 158 145 145 83 6.90 3.30 4.80 4.40 4.40 2.50 3.5 4.5 4.1 4.6 3.5 4.1 3.9
women's monThlies
Votre Beaute Vimadonna Harper's Bazaar (Aug-Dec) Cosmopolitan Glamour Mirror Lucky elle Pink Woman Marie Claire Vogue Madame figaro In style Young Jolie (Jan-Aug.) Celebrity Life & style Lipstick Diva ** Grazia ** Tct Media Dol Attica Publications Group Dol Liberis Publications Attica Publications Group Liberis Publications Bobolas Group Imako Publications Dol Liberis Publications Attica Publications Group Imako Publications Periodikos Typos Dpm Magazine Attica Publications Group Liberis Publications sigma-Alpha-Mi Publications Dafni Communications Attica Publications Group * * * Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly * 192.780 179.520 113.822 82,872 64,311 62,359 62,068 56,038 44,824 43,231 39,237 39,217 38,636 34,489 32,448 31,519 29,803 27,670 142.578 348 490 294 508 433 339 209 468 181 417 354 351 249 119 124 187 356 174 249 10.30 14.60 8.70 15.10 12.90 10.10 6.20 13.90 5.40 12.40 10.50 10.40 7.40 3.50 3.70 5.60 10.60 5.20 7 2.9 2.5 2.2 1.5 5.7 2.1 5.0 5.5 6.6 5.2 4.7 2.6 2.5 3.6 4.0
general inTeresT
Hello Ok nitro Down Town free Lipon Ciao Liberis Publications Imako Publications Imako Publications Imako Publications Dol Group Bobolas Thema Publications Weekly Weekly Monthly Weekly Monthly Weekly Weekly 44,490 40,855 26,476 25,697 22,213 17,545 15,115 268 277 430 200 141 133 4.00 4.20 6.50 3.00 2.10 2.00 2.5 2.5 4.1 2.9 2.7 1.9 3.0
Tv guides
Tiletheatis 7 Meres Tv Tv zaping Tilerama Tilekontrol radiotileorasi Tv Avanti Tivo news Attica Publications Group Liberis Publications Bobolas Group Attica Publications Group Liberis Publications ert Giannikos Giannikos Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly 93,708 89,197 75,581 41,107 25,816 25,783 17,856 17,315 476 528 357 232 93 105 7.20 7.90 5.40 3.50 1.40 1.60 1.5 1.5 1.5 1.5 1.0 1.5 2.0 1.5
consumer special inTeresT

Computer Active PC Magazine ram PC World T3 Hi-Tech (Jan.-sept.) Playstation2 Liberis Publications Attica Publications Group Dol Liberis Publications Attica Publications Group Dol Attica Publications Group Monthly Monthly Monthly Monthly Monthly Monthly Monthly 13,579 13,289 11,799 9,519 8,678 7,363 5,479 160 142 41 68 99 2.40 2.10 0.60 1.00 1.50 2.9 6.5 10.0 5.8 3.9 7.2
Source: Argos, Distribution Agency. Focus Bari Report 2009B : March-September 2009. * Monthly supplement in newspaper. ** Diva & Grazia circulated for the last time during the year 2009
145
hungary
at a glance
capital: udapest B population: ,905,596 (July 2009) 9 median age: 9.4 years 3 gdp: 155.9 billion (2008) $ official language: ungarian H literacy: 9.4% 9 currency: orint (HUf) f
Total number of copies sold and/or distributed (consumer): 200-250 million (2008) Total number of magazine publishing companies (consumer): 100-150 (2008) Total number of magazine publishing companies (B2B): 30-35 Tax imposed on purchases of goods/services by publishers: 2025% Value Added Tax, or other tax, on magazine purchases: 5%
coMMentary
By Hungarian Publishers' Association

circulation and readership
The losses in readership from 2007 to 2008 reported by ipsos zrt. were 10 per cent, 15 per cent and even more than 20 per cent in some magazine categories, with the highest at 27.7 per cent (home interest magazines*). similar decreases were also seen in circulation. Matesz (the Hungarian audit Bureau of circulation) data shows that during 2008, more than 20 per cent of titles experienced a circulation fall of more than 10 per cent, and less than 10 titles experienced an increase of more than 10 per cent. in late 2008, a growth of 4.5 per cent in the overall magazine advertising income was monitored by Tns Media intelligence on rate card basis. Magazine advertising was up 6.5 per cent in the first three quarters of 2008 and print faced a sharp decline in growth in the fourth quarter with the change in the economic climate. Tns Media intelligence monitored the consumer magazines of 110 publishing companies in 2008, from which 11 publishers generated 80 per cent of the advertising revenue in the year. predictions suggested that a number of publishing houses will be smaller in the future and concentration is going to be higher, as smaller titles may fail to keep up with the dominant rivals in the competition for the advertisers. The role of online gained more importance in 2008, more sites were constructed and many were reorganised or redesigned. The advertising revenue coming from online has increased for publishing companies here. The success of the B2B print media in the advertising market in 2008 highly depended on the business involved. advertising/communication/marketing issues produced a 14.3 percent increase in their advertising revenue in 2008, while healthcare/medical/pharmaceutical and computing/software/telecommunications faced a significant fall (7.3 per cent for the former and 14 per cent for the latter).
*Portfolio 2009, Grabowski Kiad Kft.
advertising income
as the global economic crisis began to affect the Hungarian advertising market
fipp MeMbers
associaTions ungarian publishers' association H publisheRs xel springer Budapest a gmont Hungary e arquard Media Hungary M otor-presse Budapest M eader's digest Kiad r ingier Kiad r anoma Budapest Kiadi s supplieRs apker l appi eastern and central europe s pM-Kymmene corporation U
146
hungary
advertising data
advertising expenditure by MediuM (huf: m)
newspapers Magazines Television radio cinema outdoor internet Total 2001 37,394 35,913 159,474 13,104 1,146 19,743 0 266,774 2002 39,522 38,906 204,058 14,429 1,089 21,233 0 319,237 2003 44,253 43,851 242,570 15,929 1,328 22,382 0 370,313 2004 50,083 47,967 286,106 26,514 1,265 28,327 2,460 442,722 2005 33,408 32,560 60,447 6,127 1,191 15,200 6,900 155,833 2006 32,872 35,808 62,178 6,804 1,152 19,000 10,500 168,314 2007 33,012 36,352 70,562 7,845 853 19,093 15,300 183,017 2008 35,037 37,855 80,630 8,895 884 19,267 21,800 204,367 2009* 31,318 33,682 70,176 7,700 800 27,000 19,000 189,676 2010* 31,426 33,974 73,300 7,760 801 29,272 19,749 196,281

10.7 9.4 0.4 4.4 18.5 17.1

bar graph
line graph
= hf (m)
50000
15 10 5 0 -5 -10 -15
40000

-20
-25 -30 -35 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 30000

l'oral pannon T-Mobile Unilever Magyarorszg Uci central europe Beiersdorf Vodafone Magyarorszg ford Hungria procter & gamble ciB Bank
Source: TNS Media Intelligence

leisure, entertainment publishing, mass media Beauty care services Telecommunication Transport vehicles Travelling, tourism Medicinal products Banking, insurance companies food
top 10 advertisers (b2b)

gedeon richter Unilever Magyarorszg glaxo-smithkline egis rt. coca-cola Magyarorszg pfizer Hungary Hewlett-packard Magyarorszg friesland Hungria si-eckes novartis Hungria
top 10 ad categories (b2b)

Medicinal products computers, office technology food services publishing, mass media Transport vehicles Beverages education, training Household goods Telecommunication
147
hungary
Magazine data
nuMber of titles
Type consumer B2B
Source: Lapter Zrt
2004 1,519
2005 1,640 70
2006 1,698 70
2007 1,665 70
2008 1,619 70
2009 . 68

Type consumer
Source: TNS-MI estimate
2005 100
2006 120
2007 150
2008 150-160
2009 150-160
average Magazine cover price (huf)

Type consumer B2B
Source: TNS-MI estimate
2005 215.3 600
2006 216.9 600
2007 228.5 650
2008 380-440 650
2009 355-445 650

sanoma Budapest axel springer-Budapest pesti est HVg Kiad Marquard Media Magyarorszg ringier Kiad adoc-semic Baba Magazin free impressum Motor presse

professional publishing Hungary idg Magyarorszg lapkiad grabowski Kiad Termkmix crier Mdia Magyarorszg Hvg Kiad camion Truck & Bus Telecom press Motor presse Magyar Mediprint szakkiad
source: TNS Media Intelligence

100 90 80 70 60 50 40 Source: Ipsos/Gfk: National Readership Survey

Source:SB
2005 20 80
2006 29 71
2007 27 73
2008

0 10 20 30 40 50 60 70 80 90 100
adulTs (18+)
20
women
30
subscRipTion
men
10 0
ReTail / newssTand

Tobacco alcohol (beer, wines & spirits) Banned by law
Voluntarily stopped
Restricted by law
148
hungary
Magazine data

auto Bild aut-Motor az aut / aut Kett aut Magazin autpiac Motor rev sport aut rolling Tons autteszt
Publisher
axel springer-Budapest axel springer-Budapest auto-news Motor presse Kiad Motor presse Kiad Motor presse Kiad iMn Hungary Hamilton project Hamilton project
Frequency
Monthly fortnightly Monthly Monthly Weekly Monthly Monthly Monthly Monthly
44,551 40,470 35,061 16,688 14,834 11,215 Yes Yes Yes Yes Yes Yes no no no

151 77 42 56 1.8 0.9 0.5 0.7 -
Cover Price (huF)

345 225 226 695 195 790 598 245 245
HVg Haszon figyel zlet & siker Manager Magazin Bp.Business Journal it-Business piac s profit ceo

HVg Kiad Haszon lapkiad sanoma Budapest Kiad sanoma Budapest Kiad zld jsg absolut Mdia iT-Business piac s profit Kiad Quality Training studio

Weekly Monthly Weekly Monthly Monthly fortnightly Weekly Monthly Quarterly

88,342 26,439 17,049 15,273 13,083 9,145 7,634 -

Yes Yes Yes Yes Yes Yes Yes no no

317 49 36 33 3.7 0.6 0.4 0.4 315 490 385 350 980 1250 496 580 2950
ifjsgi Magazin Bravo girl! Bravo popcorn 100 x szp national geographic Kids 2 zsirf Minimax Magazin drmg dmtr Buci Maci

ringier Kiad ringier Kiad ringier Kiad axel springer-Budapest axel springer-Budapest sanoma Budapest Kiad 2 zsirf evision adoc-semic Kiadi ringier Kiad

Monthly Monthly fortnightly Monthly Monthly Monthly Monthly Monthly Monthly Monthly

45,683 40,407 35,036 31,458 29,797 18,812 -

Yes Yes Yes Yes Yes Yes no no no no

93 66 132 103 75 1.1 0.8 1.6 1.2 0.9 445 350 325 350 350 375 350 400 370 495
geneRal inTeResT
Vasrnapi Blikk Vasrnap reggel reader's digest Vlogats szabad fld national geographic 3. vezred Vasrnapi Hrek 168 ra Heti Vlasz geo

ringier Kiad axel springer-Magyarorszg reader's digest Kiad geomdia lap- s Knyvkiad sanoma Budapest Kiad rf-Hobby VH Telegraf Heti Vlasz lap -s Knykiad Motor presse Kiad

Weekly Weekly Monthly Weekly Monthly Monthly Weekly Weekly Weekly Monthly

190,090 176,842 128,778 127,890 53,574 43,151 41,634 29,406 22,095 17,053


519 483 268 301 248 47 133 56 35 6.1 5.7 3.1 3.5 2.9 0.6 1.6 0.7 0.4 110 98 680 195 775 590 135 385 425 695
home inTeResT
lakskultra otthon Kiskegyed otthon szp lak elle dekor szp Hzak a Mi otthonunk H.o.m.e. Konyha & frd piac intrieur

axel springer-Budapest sanoma Budapest Kiad axel springer-Budapest Krnyezetkultura Kiadi adoc-semic Kiadi szp Hzak - Kszhzak Kalangya aheadmedia piac s profit Kiad Media id

Monthly Monthly Monthly Monthly 6 per year 6 per year Monthly 6 per year 6 per year

43,809 42,837 42,023 17,192 12,194 -

Yes Yes Yes Yes Yes no no no no no

164 69 158 1.9 0.8 1.9 470 470 245 485 640 395 445 490 420 980
149
hungary
Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (huF)
cKM fHM tlet Mozaik playboy Boss Hamu s gymnt sport&style elle Man Marquard Media Magyarorszg sanoma Budapest Kiad iQ press Kiad Marquard Media Magyarorszg Magazin Media group Hamu s gymnt Magazinkiad ringier Kiad adoc-semic Kiadi Monthly Monthly Monthly Monthly Monthly 28,172 25,625 17,644 Yes Yes Yes no no no no no 112 110 145 1.3 1.3 1.7 595 695 395 795-995 745 1600 990 495
special inTeResT
pesti est exit Magazin gyes fles Kiskegyed Konyhja fanny Konyha nk lapja Konyha fidelio est (pesti est) fakanl pcsi est

pesti est sanoma Budapest Kiad axel springer-Budapest sanoma Budapest Kiad axel springer-Budapest axel springer-Budapest sanoma Budapest Kiad pesti est sanoma Budapest Kiad pesti est

Weekly Weekly fortnightly Weekly Monthly 6 per year Quarterly Monthly Monthly fortnightly

122,060 100,327 79,304 76,933 63,740 57,046 56,397 48,659 31,078 14,593


144 160 292 360 294 346 144 169 1.7 1.9 3.4 4.2 3.4 4.1 1.7 2 free free 150 160 225 160 305 free 230 free
Tv guides
sznes rTV TVr Ht TV Kthetes TVr jsg sznes Kthetes srga rTV Blikk TV Magazin Telehold npszabadsg Magazin / npszabadsg rTV rszletes sanoma Budapest Kiad axel springer-Budapest axel springer-Budapest axel springer-Budapest axel springer-Budapest axel springer-Budapest ringier Kiad MTi Kiad npszabadsg Magyar rdi Weekly Weekly fortnightly Weekly fortnightly Weekly Weekly Weekly Weekly Weekly 225,338 209,741 173,036 137,539 114,674 72,854 Yes Yes Yes Yes Yes Yes no no no no 722 484 248 180 431 254 134 8.5 5.7 2.9 2.1 5.1 3 1.6 155 155 125 80 200 80 suppl. 240 suppl. 149
women's monThlies
patika Magazin Joy glamour cosmopolitan praktika gyngy nk lapja egszsg Wellness Marie claire elle

galenus lapkiad Marquard Media Magyarorszg axel springer-Budapest sanoma Budapest Kiad sanoma Budapest Kiad axel springer-Budapest sanoma Budapest Kiad sanoma Budapest Kiad sanoma Budapest Kiad adoc-semic Kiad


218,597 78,934 59,291 48,168 47,107 35,443 29,810 28,218 28,045 27,684


491 181 130 129 84 143 57 5.8 2.1 1.5 1.5 1 1.7 0.7 free 365 350 695 585 395 345 435 695 627
women's weeklies
story nk lapja Kiskegyed Best Blikk nk Meglepets Hot! fanny Tina Maxima
Source: TNS Media Intelligence, MATESZ, Ipsos-GfK
sanoma Budapest Kiad sanoma Budapest Kiad axel springer-Budapest sanoma Budapest Kiad ringier Kiad sanoma Budapest Kiad ringier Kiad axel springer-Budapest ringier Kiad sanoma Budapest Kiad
280,592 272,226 203,332 152,997 133,618 99,494 95,807 85,351 45,034 44,984
1145 853 886 520 269 340 298 136 133 159
13.4 10 10.4 6.1 3.2 4 3.5 1.6 1.6 1.9
175 185 145 200 95 140 185 90 170 135
150
hungary
Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (huF)
auTomoTive
camion Truck Magazin fuvaros autkzlekeds camion Truck & Bus fuvosz rodin Management service Monthly Monthly Monthly no no no 395 924
banking/Financial/insuRance/legal
adkdex ad ad Tb-Kalauz ad-Krdsek s Vlaszok gyvdvilg complex Kiad complex Kiad complex Kiad complex Kiad complex Kiad Monthly Monthly fortnightly Monthly 21,649 20,838 14,850 13,989 9,847 Yes Yes Yes Yes Yes 86 19 1 0.2 -
Mrnk jsg Bautrend Mm Mszaki Magazin Magyar ptstechnika Vz,- gz,- fstechnikai szaklap Villanyszerelk lapja Magyar installateur logod Bt. Hvg Kiad zrt. Motor presse Kiad Magyar Mediprint szakkiad M-12/B M-12/B Magyar Mediprint szakkiad Monthly Monthly Monthly Monthly Monthly Monthly Monthly 19,324 9,769 7,693 7,534 7,197 4,129 3,958 Yes Yes no Yes Yes Yes Yes -
Trade Magazin lelmiszer progresszv Magazin Mai piac Kreatv Turizmus Trend Termkmix lapkiads s Mdiapiac Marketing & Media pirulatrend grabowski Kiad professional publishing Hungary Kiad crier Mdia Magyarorszg Hvg Kiad zrt. professional publishing Hungary Kiad professional publishing Hungary Termkmix grabowski Kiad sanoma Budapest Kiadi rt. Marketingpirula Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly fortnightly Monthly 21,318 17,928 17,740 16,065 4,749 2,711 Yes Yes Yes Yes Yes Yes no no no no 990 3100 800 1795 990
compuTing/soFTwaRe/TelecommunicaTions
pc [& Mac] World chip szmtgp Magazin gamestar computerworld szmtstechnika Telecom Magazin
idg Mo-i lapkiad Motor presse Kiad idg Mo-i lapkiad idg Mo-i lapkiad Telecom press Bt.
Monthly Monthly Monthly Weekly Monthly
16,308 15,532 10,875 6,726
Yes Yes Yes Yes no
87 72 53 47
1 0.8 0.6 0.5
1850 1995 1995 395 795
Medical Tribune dental express Magyar fogorvos Krhz orvostovbbkpz szemle Magyar orvos orvosi Hetilap praxis gygyszerszet Magyar norvosok lapja gyrts Trend Ht,- Klma,- lgtechnikai szaklap professional publishing Hungary Kiad Brny dental Magyar Mediprint szakkiad Magyar Mediprint szakkiad professional publishing Hungary Kiad Magyar Mediprint szakkiad akadmia Kiad j praxis Magyar gygyszerszeti Trsasg Magyar norvosok Trsasga professional publishing Hungary Kiad M-12/B fortnightly 6 per year Monthly Monthly Monthly Weekly Monthly Monthly 6 per year . Monthly 9,963 7,912 5,546 4,670 7,911 4,613 Yes no Yes Yes Yes no no no no no Yes Yes 350 990 1000 725 -
manuFacTuRing/pRocessing
gyrts Trend Ht,- Klma,- lgtechnikai szaklap professional publishing Hungary Kiad M-12/B Kft. Monthly 7,911 4,613 Yes Yes -
public secToR
Jegyz s Kzigazgats
Source: TNS Media Intelligence, MATESZ, Ipsos-GfK
Magyar Mediprint szakkiad Kft.
6 per year
4,334
Yes
151
ireland
at a glance
Capital: ublin d population: ,203,200 (July 2009) 4 median age: 5 years 3 gdp: 267.6 billion (2008) $ official language: nglish e literacy: 9% 9 Currency: uro (eUr) e
Total number of copies sold and/or distributed (consumer): 24.4 million Total number of magazine publishing companies (consumer): 65
coMMentary
By Magazines Ireland
2009 was a difficult year for magazines publishers worldwide and irish publishers were not immune from the downturn. However the market remained relatively stable with irish magazine publishers contributing more than 400m to the irish economy annually; 100m of which is paid in taxes. There are more than 2,000 people directly employed in the magazine industry. every year, 125 million magazines are bought in ireland, 25 million of which are irish. television, and ahead of regional press, outdoor, radio, cinema and the internet. The Magazine advertising revenue survey carried out by Breakdown of advertising share and expenditure (Base) at the institute of advertising practitioners in ireland (iapi), is the fourth comprehensive survey conducted on advertising in magazines in ireland, and it provides an in-depth analysis of advertising revenue and volume. This research covers 317 irishpublished magazines and correctly values the magazine share of the irish advertising market for 2008. The Celtic Tiger years created a booming advertising market in ireland, which provided a revenue source for publishers to re-invest in their titles. a combination of factors yielded impressive results, and many new titles were launched during the boom. However, few new launches happened in more recent times. Claiming shares of advertising spend has traditionally been difficult for many magazine titles, and the new order of reduced spending coupled with increasing costs has added to this difficulty. newer magazine entrants who have yet to claim a regular spot onto the media schedules of leading brands may suffer. although 2010 might not necessarily be a better trading year than 2009, it is a great endorsement of the industry and the ability and creativity of its stakeholders, that so many publishers have weathered this storm and are in a better position to take full advantage of the approaching upturn.
Regulations
on the environmental front, the Code of practice for the press industry (Coppi) and environmental standards for the press industry (espi) were presented them to the department of environment in september. These codes are designed to ensure that publishers, wholesalers and retailers conduct their business in a more efficient and environmentally-friendly manner which is based on self-regulation, thereby avoiding government regulation and taxation, which could have a detrimental impact on the financial and operational functions of the industry. The irish Minister for Justice has just signed the commencement order for the new defamation act as an important step forward for the freedom of the press and for the new system of press regulation in ireland. The Council and the office of the press ombudsman, established by the industry over two years ago, have charted new territory in devising and implementing a system of accountability for the press in ireland.
overseas Competition
irelands magazine sector has huge competition from rivals in other traditional media, from the burgeoning number of digital media options now available to consumers and advertisers, and from the continued presence of better resourced UK titles on irish magazine racks. imported UK magazine titles have traditionally had a huge influence on the indigenous magazine market in ireland.
advertising Revenues
despite overseas competition, irish magazines continue to perform well and the most recent figures for advertising spend in irish magazines show magazines received 215m in advertising revenue putting it in third place, behind only national press and
152
ireland
advertising data
2001 495 17 197 70 7 86 3 875
2002 628 24 207 65 9 98 4 1,035
2003 729 34 195 87 9 101 6 1,161
2004 895 32 251 91 10 106 9 1,394
2005 903 40 287 106 9 117 4 1,466
2006 1,038 40 326 124 10 134 13 1,685
2007 1,082 41 374 140 11 183 22 1,853
2008 1,079 41 363 148 10 196 24 1,861
2009* 866 37 300 137 8 142 25 1,515
2010* 870 37 300 140 8 145 28 1,528

0.5 8.0 10.5 1.3
Magazine adspend growth: 2001-2010

bar graph
line graph
= euro (m)
50
50 40
40 30
19.5
58.0
20 30
2.2
10 20

0 -10 10
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010

proctor & gamble l'oral garnier irish distillers Masterfoods rTe radio Telefis eireann Boots The Chemist debenhams sC Johnson lancme

skincare Haircare Cosmetics/toiletries retail automotive Telecoms Mobile ringtones furniture and home improvement food and drink recruitment
153
ireland
Magazine data
nuMber of titles
Type Consumer B2B
Source: Mount Media

2004 356 52 2005 367 61 2006 375 64 2007 2008 2009 266 63 Consumer advertising in print Copy sales
Source: Magazines Ireland
2007 33 67
2008 33 67

Type Consumer B2B
Source: Sales Online IMJ
2004 107 6
2005 125
2006 128 34
2007
2008 162
2009 153

all about publishing ashville Media group Buy and sell group dyflin publications Harmonia image publications Minjara osnovina page7 Media limited rTe publishing

Type Consumer B2B
Source: Crawley Nea (approx.)
2004
2005
2006
2007 3.6 3.8
2008 3.6
2009 3.65

0 10 20 30 40 50 60 70 80 90 100
subsCRipTion ReTail / newssTand

Voluntarily stopped
Restricted by law
l l l
154
ireland
Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (EuRo)
women's magazines
Vip Magazine U Magazine image Woman's Way irish Tatler social & personal Ulster Tatler prudence Confetti

Minjara Harmonia image publications Harmonia Harmonia 21st Century Media Ulster Journals all about publishing dyflin publications

Monthly fortnightly Monthly Weekly Monthly Monthly Monthly Monthly Quarterly

31,045 30,846 27,940 23,182 27,407 13,889 10,870* 9,804 3,828


4 2 3.95 1.3 2 3 3 3 6
TV guides
skymag ireland rTe guide TV now!

news Magazines rTe Valigan


546,059 94,822 30,326

Yes Yes Yes

free 2 1
ConsumeR speCial inTeResT

auto Trader ireland group Buy & sell group easy food Car Buyer's guide House & Home easy Health irelands Homes interiors and living image interiors self Build, extend and renovate The irish garden ireland's Wedding Journal food & Wine

Trader publishing B&s zahra publishing cbg.ie dyflin publications zahra publishing ireland's Homes interiors and living image publications selfBuild ireland irish garden s penton publications Harmonia

Weekly Weekly 6 per year Weekly Quarterly 6 per year Monthly Quarterly Quarterly Monthly Quarterly Monthly

61,224 66,677* 27,599 24,000* 20,939 17,658 21,538* 15,073 18,179* 15,509 13,074* 8,839

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

4 3 2 4 4 5 4 5 5 4 3.99
geneRal inTeResT
Totally dublin ireland's own Hot press The Big list (ni) The phoenix irish arts review gCn (gay Community news)

HKM publishing independent newspapers ireland osnovina flagship Media group penfield enterprises irish arts review national lesbian & gay federation

Monthly Weekly fortnightly Monthly fortnightly Quarterly Monthly

49,826* 38,328 19,387 18,315* 17,696 11,439* 11,074

Yes Yes Yes Yes Yes Yes Yes

free 1.3 3.5 free 2.35 6.8 free
FinanCial/business/news
You & Your Money Business and finance Business plus Business eye WMB Ulster Business

ashville Media group Moranna nalac Buckley publications WMB publishing greer publications

Monthly Monthly Monthly Monthly 6 per year Monthly

22,066* 15,767 11,641 8,217* 6,473 5,998


2.95 4.98 3 2.5 4.95 2.3
ChildRen/Teen
Kiss
Source: ABC Dec 2008 June 2009. * 2008 figures

Minjara

Monthly

22,759

Yes

2.8
155
ireland
Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (EuRo)
auTomoTiVe
The irish Motorsport annual auto Trade Journal Tyre Trade Journal auto ireland ashville Media group automotive publications automotive publications Harmonia 5,600 2,400 135,000
banking/FinanCial/insuRanCe/legal
accountancy ireland You & Your Money Business ireland agendani magazine Business plus Business & finance accounting and Business Magazine law society of ireland iCai ashville Media group ashville Media group bmf Business services Business plus Business & finance irish food publishers law society gazette 26,552 18,182 3,300 7,329 11,640: 15,767 11,000
building/engineeRing/ConsTRuCTion
Construct ireland Construction Construction annual association of Consulting engineers The engineers Journal selfBuild extend & renovate decorate & improve Your Home Temple Media dyflin publications dyflin publications dyflin publications irish food publishers self Build ireland self Build ireland 7,458 4,500 4,300 1,800
adVeRTising/CommuniCaTion/maRkeTing
irish Marketing Journal Mount Media 4,800
CompuTing/soFTwaRe/TeleCommuniCaTions
Computerscope Technology ireland The Market irish Computer Mediateam enterprise ireland enterprise ireland Mediateam 7,144 5500
healThCaRe/mediCal/phaRmaCeuTiCal
irish Medical Times irish Medical news Journal of The irish dental association spokeout euro Times irish dentist irish Veterinary Journal Medical publications danstone Think Media dyflin publications esCrs fMC irish food publishers 7,114 6,597 3,169 20,000 28,212 2,400
manuFaCTuRing/pRoCessing
The Craft Butcher forage & nutrition guide M&C publishing shelflife ni's neighbourhood retailer licensed & Catering news irish food irish farmer's Monthly retail news irish food publishers irish food publishers nutritionWise Mediateam penton publications penton publications irish food publishers irish food publishers Tara publishing Company 24,000 3,391 9,296 4,920 5,687 11000 25000 7,000
publiC seCToR
agendani magazine
BMf
7,329
156
italy
at a glance
Capital: ome r population: 8,126,212 (July 2009) 5 median age: 3.3 years 4 gdp: 2.314 trillion (2008) $ official language: talian i literacy: 8.4% 9 Currency: uro (eUr) e
Total number of copies sold and/or distributed (B2B): 300 million Total number of magazine publishing companies (B2B): 420 Value Added Tax, or other tax, on magazine purchases: 9%
coMMentary
B2B
in the last year the italian B2B magazine industry has registered a significant decline generated by the global economic crisis and by the decline of advertising investments in print media. The development of B2B magazines in the country reached a peak in 2007, suffered a slight slowdown in 2008 and a severe reduction in 2009, particularly in the medicine and iCT sectors. at present, the industry is showing signs of recovery in some sectors, but the rest of the market is still very weak. The internet is developing faster than print in the B2B magazine sector, but the two media platforms integrate and work together. The association represents 85 per cent of italian B2B magazines, and is working to promote the whole sector through ad campaigns.
fipp MeMbers
AssoCiATions associazione nazionale editoria periodica specializzata (anes) ederazione italiana editori giornali (fieg) f puBlisHers rnoldo Mondadori editore a asa editrice Universo C ditoriale Chip e ditoriale domus e dizioni Cond nast e dizioni esav estetica e runer + Jahr/Mondadori g achette rusconi H Ba italia r Cs Media group r eed Business information r
advertising data
advertising eXpenditure by MediuM (euro: m)
2001 1,707 1,190 4,004 375 57 328 111 7,772
2002 1,589 1,090 4,028 351 61 294 103 7,517
2003 1,581 1,101 4,226 399 71 306 108 7,792
2004 1,607 1,107 4,650 480 77 312 110 8,342
2005 1,623 1,133 4,776 484 70 315 143 8,544
2006 1,627 1,201 4,704 522 64 312 206 8,637
2007 1,681 1,231 4,761 563 59 318 294 8,907
2008 1,549 1,141 4,704 575 49 309 335 8,663
2009* 1,253 864 4,245 517 44 238 363 7,525
2010* 1,202 837 4,296 535 45 243 407 7,565
157
italy
advertising data
0.6 3.6 3.9 6.6 17.9

bar graph
line graph
= euro (m)
1500
10 5 0 -5 -10
13.2
1200
54.3
-15
900
-20 -25 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 600

Tobacco alcohol (beer, wines & spirits) advertising to children over-the-counter-drugs Banned by law l Restricted by law l l l Voluntarily stopped Restricted voluntarily
Magazine data
nuMber of titles
Type Consumer B2B paid-for B2B free
Source: Fieg/AneS * According to Dati & Tariffe the number of titles that the users take into account for ad planning is 1,537 (2007)

2005 1.900 300 1,500 2006 2.100 300 1,500 2007 2,000 (*) 300 1,400 2008 300 1,400 2009 300 1,300 B2B advertising in print advertising online exhibitions and events Copy sales
Source: AneS
2004 1,800 1,800
2008 43 5 29 23
2009 45 7 22 26

Type Consumer B2B
Source: Fieg/AneS
2004 1,600 300
2005 1,800 450
2006 1,889 600
2007 1,900 800
2008 850
2009 1,100
top 10 b2b Magazine publishers

il sole 24 ore Business Media edizioni Master Tecniche nuove reed Business information elsevier Masson sfera editore edisport editoriale editoriale secondamano il sole 24 ore edizioni fiera Milano
Source: Anes

Type Consumer B2B
Source: Fieg/AneS
2005 2
2006 2.2
2007 2 5
2008 5
2009 5
158
italy
Magazine data


Publisher
notiziario Motoristico fleet Magazine edizioni semantica per l'automobile Car Carrozzeria Collins sumo publishing semantica reed Business information
Frequency
Monthly Monthly Monthly Monthly
Circulation
165,318 160,211 150,485 85,380
Audited?
Yes Yes Yes Yes

Cover Price (euRo)

AuTomoTive
Building/engineering/ConsTruCTion
Modulo il Commercio edile Casa&Clima specializzata finiture & Colore la rivendita show Building lattoneria progettare per la sanita' il nuovo Cantiere Be-Ma editrice Tecniche nuove Quine Be-Ma editrice Be-Ma editrice Be-Ma editrice Be-Ma editrice Be-Ma editrice Be-Ma editrice Tecniche nuove Monthly Monthly 6 per year Monthly Monthly 6 per year 6 per year 6 per year 6 per year Monthly 144,296 117,951 133,882 97,597 74,399 60,592 33,940 29,032 19,716 9,026 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
AdverTising/CommuniCATion/mArkeTing
promotion Magazine Macef Magazine Master Meeting organizzazione promozione fiera Milano international Communication agency int. 6 per year six-Monthly Monthly 146,794 83,405 73,834 Yes Yes Yes
CompuTing/sofTwAre/TeleCommuniCATions
Win Magazine Computer dealer&Var Trade Consumer electronics idea Web elettronica oggi edizioni Master il sole 24 ore Business Media editoriale duesse edizioni Master fiera Milano editore Monthly Monthly Monthly Monthly Monthly 228,826 105,985 94,462 89,956 87,729 Yes Yes Yes Yes Yes
HeAlTHCAre/mediCAl/pHArmACeuTiCAl
M.d. Medicinae doctor Corriere Medico giornale del Medico doctor aggiornamento Medico Medico e paziente Medici oggi Tempo Medico dm - il dentista Moderno italian dental Journal passoni editore ariete servizi editoriali elsevier ariete servizi editoriali editrice Kurtis Mep edizioni - Medico e paziente springer - Verlag italia elsevier Tecniche nuove griffin Weekly Weekly Weekly 6 per year Monthly Monthly Monthly 6 per year Monthly Monthly 1,522,997 1,138,184 837,459 447,329 402,999 399,026 370,096 347,930 249,269 190,390 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
mAnufACTuring/proCessing
il giornale del Meccanico Tecnologie Meccaniche Macchine Utensili ien italia - industrial engineering news lamiera organi di Trasmissione subfornitura news oleodinamica pneumatica il progettista industriale automazione integrata reed Business information reed Business information Tecniche nuove Thomas industrial Media Tecniche nuove Tecniche nuove Tecniche nuove Tecniche nuove Tecniche nuove Tecniche nuove Monthly Monthly Monthly Monthly Monthly Monthly 6 per year Monthly Monthly Monthly 116,461 112,495 100,626 85,985 81,993 70,139 59,636 57,115 58,368 48,583 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Best Movie - Versione pocket Trade Home entertainment editoriale duesse editoriale duesse Monthly Monthly 1,393,000 66,253 Yes Yes
CHemiCAl/peTroleum/gAs
Macplas plast - rivista delle Materia plastiche Macplas international plastix Tecnoplast
Source: AneS
promaplast reed Business information promaplast Tecniche nuove reed Business information
Monthly Monthly Quaterly Monthly 6 per year
80,429 85,461 71,851 61,432 52,000
Yes Yes Yes Yes Yes
159
japan
at a glance
Capital: okyo T population: 27,078,679 (July 2009) 1 median age: 4.2 years 4 gdp: 4.911 trillion (2008) $ official language: apanese J literacy: 9% 9 Currency: en (JpY) Y
Total number of copies sold and/or distributed (consumer): 3.7 million Total number of magazine publishing companies (consumer): 2,000
fipp members
assoCiaTions Japan Magazine publishers association (JMpa) publishers Bungei shunju Cond nast publications figaro YK Tokyo Hachette fujingaho Kadokawa shoten publishing Kodansha nikkei Business publications reed Business information shogakukan inc. suppliers dai nippon printing dentsu ez systems Japan Toppan printing Company
advertising data
advertising eXpenditure bY medium (Yen: m)
newspapers Magazines Television radio Cinema outdoor internet Total 2001 1,208,700 418,000 2,068,100 199,800 547,200 73,500 4,515,300 4,515,300 2002 1,070,700 405,100 1,935,100 183,700 523,500 84,500 4,202,600 4,202,600 2003 1,050,000 403,500 1,948,000 180,700 498,700 118,300 4,199,200 4,199,200 2004 1,055,900 397,000 2,043,600 179,500 505,100 181,400 4,362,500 4,362,500 2005 1,037,700 484,200 2,041,100 177,800 626,900 377,700 4,745,400 4,745,400 2006 998,600 477,700 2,016,100 174,400 648,500 482,600 4,797,900 4,797,900 2007 946,200 458,500 1,998,100 167,100 663,200 600,300 4,833,400 4,833,400 2008 827,600 407,800 1,909,200 154,900 647,900 698,300 4,645,700 4,645,700 2009* 668,200 311,300 1,768,100 141,500 621,000 744,100 4,254,200 4,254,200 2010* 602,000 278,400 1,673,800 133,500 622,100 804,300 4,114,100 4,114,100

3.0 15.0 17.8

BAR GRAPH
LINE GRAPH
= YEN (M)
500,000
25 20 15
13.9
8.8
10 5
400,000
3.3
0 -5
41.1 Magazines Radio Outdoor Internet Television Cinema Newspapers
-10 -15 -20 -25 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
300,000
200,000
160
japan
advertising data
shisseido Toyota Motor Chanel Kao panasonic sanyo shokai parfums Christian dior Kanebo suntory U-Can
Source: Japan Marketing Data, 2008

Miscellaneous goods Cosmetics/soap/detergents Textile products precision instruments others Beverages/cigarettes Machinery/appliances Transportation equipment Tourism/leisure finance/insurance/securities
Source: Japan Marketing Data, 2008
magazine data
number of titles
Type Consumer
Source: Shuppan Shihyou Nenpo
2003 3,554
2004 3,624
2005 3,642
2006 3,652
2007 3,644
2008 3,613

Kodansha shueisha shogakukan Kadokawa shoten Kobunsha publishers Bungei shunju source: shuppan news, 2008

Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (yen)
women's monThlies
Can Cam non no More esse With popolo soup ViVi shogakukan shueisha shueisha fuso publishing Kodansha azabudai publishing index Communications Kodansha Monthly 6 per year Monthly Monthly Monthly Monthly Monthly Monthly 490,000 427,000 555,000 406,000 365,000 400,000 450,000 340,000 Yes Yes Yes Yes Yes Yes Yes Yes
women's weeklies
Josei seven Josei Jishin shogakukan Kobunsha Weekly Weekly 344,000 311,000 Yes Yes
mens magazines
smart street Jack Weekly playboy Cool Trans Mens non no Mens Joker Up to Boy ex Taishu Bidan Mens gold

Takarajimasha KK Bestsellers shueisha Wani Books Co shuensha inc KK Bestsellers Wani Books Co futabasha publishers index Communications leed publishing

Monthly Monthly Weekly Monthly Monthly alternative months Monthly Monthly Monthly

450,000 350,000 296,000 250,000 230,000 200,000 200,000 200,000 180,000 150,000 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
161
japan
magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (yen)
general inTeresT
shukan Bunshun shukan shincho shukan gendai Bungei shunju shunkan Taishu shunkan asahi shukan asahi geoino sports graphic number nikkei entertainment

Bungei shunju shinchosha Kodansha Bungei shunju futabasha publishing asahi shimbun publishing Tokum shoten Bungei shunju nikkei Business

Weekly Weekly Weekly Monthly Weekly Weekly Weekly fortnightly Monthly

578,000 524,000 496,000 444,000 239,000 215,000 177,000 146,000 103,000 Yes Yes Yes Yes Yes Yes Yes Yes Yes
Consumer speCial inTeresT

nikkei personal Computing nikkei pC 21 Car Top newtype asCii. pC Yomiuri pC nikkei network nikkei Win pC

nikkei Business nikkei Business Kotsu Times Kadokawa shoten asCii Corp The Yomiuri shimbun nikkei Business nikkei Business

6 per year Monthly Monthly Monthly Monthly Monthly Monthly Monthly

269,000 143,000 140,000 138,000 63,000 63,000 58,000 53,000 Yes Yes Yes Yes Yes Yes Yes Yes
FinanCial/business/news
nikkei Business diamond stock data Book selected president diamond zai 21, The Courrier Japon Money Japan diamond Money

nikkei Business diamond president diamond The 21 Kodansha Kadokawa diamond

Weekly Quarterly Monthly Monthly Monthly Monthly Quarterly

331,000 250,000 204,000 130,000 130,000 130,000 130,000 120,000 Yes Yes Yes Yes Yes Yes Yes Yes
TV guides
TV guide TV Taro The Television sky perfecTV! guide TV Bros sky perfecTV! TV life TV station TV pia
Source: Japan Marketing Data

Tokyo news service Tokyo news service Kadokawa, The Television Tokyo news service Tokyo news service pia Co gakken Co diamond pia Co

Weekly Weekly Weekly Monthly fortnightly Monthly 6 per year fortnightly fortnightly

637,000 563,000 561,000 516,000 462,000 395,000 384,000 332,000 254,000 Yes Yes Yes Yes Yes Yes Yes Yes Yes
162
Mexico
at a glance
capital: exico City M population: 11,211,789 (July 2009) 1 median age: 6.3 years 2 gdp: 1.088 trillion (2008) $ official language: panish s other language: ndigenous i literacy: 1% 9 currency: exican (MXn) M
coMMentary
Mexico is one of the most important magazine markets in latin america, and is home to several large magazine publishers including editorial Televisa, editorial expansin, editorial notmusa, impresiones areas and Cond nast. over the last two years, specialised titles in the industry have grown, and the industry in general is trying very hard to produce titles that go to a specific demographic of readers. Magazine publishers in Mexico are working very hard to develop new products to be able to interact better with audiences using the internet and other platforms. Many publishing houses are now auditing the circulations of their major titles.
fipp MeMbers
puBlishers Cond nast Mexico and latin america editorial Televisa grupo editorial expansin idg latin america reader's digest Mexico suppliers editorial Televisa syndicate intermex protecmedia Mexico sappi Trading de Mexico Woodwing latin america
advertising data
procter & gamble gpo loral Mxico Unilever de Mex Kimberly Clark Mex Calzado eco Cklass Coleccion sears roebuck Mexico Consejo de promocin Turistica liverpool Compaia nestl
Source: IBOPE (January-December 2009)

Health / personal hygiene / cosmetics shops government food education and media Telecommunications automotive and related Business groups personal objects / toys Clothing / shoes / cloth / fabric
163
mexico
advertising data
advertising expenditure by MediuM (Mxn: m)
newspapers Magazines Television radio Total 2001 5,200 3,824 19,638 4,612 33,274 2002 5,283 3,181 20,024 4,799 33,287 2003 4,503 3,731 22,509 3,507 34,250 2004 4,648 3,827 25,442 3,862 37,779 2005 4,745 4,037 27,414 4,167 40,363 2006 5,527 4,762 31,389 4,575 46,253 2007 6,309 5,366 37,585 5,295 54,556 2008 6,650 5,790 42,994 4,979 60,412 2009* 6,327 5,110 40,957 4,284 56,678 2010* 6,643 5,519 45,052 4,712 61,927

8.2 11 9.6

bar graph
line graph
= MXn (M)
8000
20 15 10 5
7000
6000 0 71.2 -5 Television Cinema Newspapers -10 -15 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 4000
5000
Magazines Radio Outdoor

Magazine data
nuMber of titles
Type Consumer 2004 2005 1,103 2006 1,334 2007 1,449 2008 1,595
Source: Actividad Editorial Caniem,2005 y 2006. Inventario anual en Comisin Calificadora

editorial Televisa gee notmusa impresiones aereas Cond nast editorial armonia grupo Mundo ejecutivo readers digest Mexico gpo Medios editores sfera editores Mexico

Type Consumer B2B 2004 9 5 2005 8 6 2006 14 8 2007 22 8 2008 25 8
average Magazine cover price (Mxn)

Type Consumer B2B 2004 20 30 2005 47 30 2006 36 35 2007 39 35 2008 36 34
Source: Actividad Editorial Caniem,2005 y 2006. Inventario anual en Comisin Calificadora

Tobacco over-the-counter-drugs Restricted by law l Restricted voluntarily l
164
mexico
Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (MXN)
automvil panamericano Vochomana audio Car Mundo Volkswagen 4 ruedas Tuning car Curvas serie Mustang Car and driver Chevymania Curvas editorial Televisa Mina editores Mina editores Mina editores notmusa Mina editores Mina editores reader's digest Mina editores Mina editores Monthly fortnightly fortnightly Monthly Monthly fortnightly 6 per year Monthly Monthly Monthly 395 117 93 86 71 68 60 48 46 28 39 12 9 8 7 7 6 5 5 3
proceso Vrtigo Time expansin Milenio semanal entrepreneur newsweek espaol poder y negocios ejecutivos de finanzas Mundo ejecutivo Comunicacin e informacin grupo editorial diez Time difusin gee grupo editorial Milenio impresiones areas grupo editorial Va satlite editorial Televisa inst. Mexicano de ejecutivos de finanzas grupo internacional editores 460 240 85 66 56 54 50 41 28 19 42 22 8 6 5 5 5 4 3 2
Bravo/ por Ti Big Bang Tu 15 a 20 Barbie Cartoon network eres Xbox princesas play station Max grupo editorial Bauer editorial Televisa editorial Televisa notmusa grupo editorial armona grupo editorial armona editorial Televisa editorial Televisa disney Mina editores 614 606 542 356 339 265 218 216 200 161 17 17 15 10 10 8 6 6 6 5
generAl inTeresT
Muy interesante selecciones reader's digest Quo national geographic Conozca Ms da siete pC Magazine nexos saber electrnica popular Mechanics editorial Televisa reader's digest gee editorial Televisa editorial Televisa el Universal editorial Televisa nexos sociedad, Ciencia y literatura editorial Televisa editorial Televisa 1,113 530 335 276 235 223 131 75 70 67 36 17 11 9 8 7 4 2 2 2
home inTeresT
Cocina fcil el Mundo de tu Beb Cocina prctica siempre en familia Mi Beb y Yo Beb Momentum ltima Moda BB Mundo Buenhogar Coleccion labores y Manualidades editorial Televisa otras editoriales radar editores grupo editorial armona sfera editores editorial publimomentum nueva impresora y editora BBMundo direct editorial Televisa otras editoriales 302 132 127 108 108 85 43 37 23 23 31 13 13 11 11 9 4 4 2 2
165
mexico
Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (MXN)
H para Hombres H para Hombres extremo Men's Health Maxim play Boy (espaol) 90 Minutos fHM Max Todo el Hombre gQ Mxico Magazine deportivo notmusa notmusa editorial Televisa editorial Televisa lyrsa editores notmusa editorial premiere editorial premiere Cond nast arba editorial deportiva especializada 406 176 169 153 74 32 28 17 14 13 38 16 16 14 7 3 3 2 1 1
speciAl inTeresT
sport life guas especiales Mxico desconocido runners Balance guas Turisticas Mxico desconocido prevention editorial Televisa impresiones areas editorial Televisa gee impresiones areas editorial Televisa 35 21 21 13 7 5 34 21 20 13 7 5
Tv guides
Tv y novelas TV notas notas para Ti fama el Mundo de las estrellas TV y Ms sky View Mi gua la ms completa editorial Televisa notmusa notmusa grupo editorial Milenio grupo editorial Va satlite grupo Medios Mi gua editorial Weekly Weekly fortnightly fortnightly Weekly Monthly Weekly 2,369 1,931 213 150 113 113 73 48 39 4 3 2 2 1
women's monThlies
Vanidades Cosmopolitan Veintitantos Kena Vogue novias infashion elle glamour nueva Marie Claire editorial Televisa editorial Televisa notmusa grupo editorial armona Cond nast editorial Televisa gee Cond nast notmusa editorial Televisa Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 502 294 145 132 128 80 55 53 52 42 34 20 10 9 9 5 4 4 4 3
women's weeklies
Hola (edicin espaa y Mxico) oK!
Source: IBOPE (JanuaryDecember 2009)
revista Hola Mxico editorial Televisa
Weekly Weekly
145 70
68 32
166
the netherlands
at a glance
Capital: msterdam a population: 6,715,999 (July 2009) 1 median age: 0.4 years 4 gdp: 877 billion (2008) $ official language: utch d other language: risian f literacy: 9% 9 Currency: uro (eUr) e
Total number of copies sold and/or distributed (consumer): 628 million Total number of magazine publishing companies (consumer): 93 Value Added Tax, or other tax, on magazine purchases: 6% Tax imposed on purchases of goods/services by publishers: 19%
coMMentary
By the Dutch Publishers Association

The media industry has come under pressure in The netherlands because of the tough economic climate. advertising spend in magazines has continued to decline. Circulation in the dutch market for consumer magazines, however, has remained stable mainly because of the number of new magazines arriving. The trend with new magazines is that an increasing number of titles are named after or centred on - TV personalities. Titles in the body and mind sector are also doing quite well. an increase in cover prices was necessary to increase readership revenues. although there is still no breakthrough in the digitalisation of magazines, magazine websites are attracting increasing numbers of visitors with high reach among focus groups. The ConTaCT! survey, commissioned by the Consumer Magazine group, found that advertisements in magazines were seen more than once. Magazines have extremely high reading frequencies. on average, readers look through a magazine 3.1 times. This high reading frequency boosts the advertising effect. studies concerning magazine reach have undergone a major revamping, which is nothing short of revolutionary. noM (a national research multimedia organisation in the netherlands) introduced the edition-exposure method, a more valid way of measuring the exposure or reach of an average issue. for magazines, it also added a factor to measure the structure of reach over time. for the reading public, the third edition of the Week of the Magazine will be held in 2010 a promotional campaign designed to get consumers to buy more magazines.
fipp MeMbers
assoCiaTions utch publishers association (nUV) d roup of publishers of Consumer Magazines g publisheRs udax publishing a runer + Jahr nederland g achette filipacchi Media H dg Communications i lse media i onge gezinnen J ood for Magazines M eader's digest/Uitgeversmaatschappij r eed Business information r anoma Magazines s pg publishers W homer Media Business z supplieRs pring global Mail s W4 fulfilment services T an gennep V oodwing software W
167
the netherlands
advertising data
2001 1,710 925 695 218 9 137 21 3,715
2002 1,601 885 730 224 7 137 32 3,616
2003 1,493 800 746 245 7 122 40 3,453
2004 1,442 769 757 250 6 139 66 3,429
2005 1,432 780 779 253 7 151 97 3,499
2006 1,473 800 810 262 5 164 137 3,651
2007 1,531 807 863 274 5 165 190 3,835
2008 1,482 756 867 278 5 164 210 3,763
2009* 1,243 613 798 251 5 146 212 3,266
2010* 1,179 574 782 241 4 149 223 3,152

0.1 4.4 7.4 39.4 5.6

bar graph
line graph
= euro (m)
1000
0 800
23.0
-5
-10
600
-15
-20
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
400

Unilever Kpn Telecom procter & gamble l'oral albert Hejin Beiersdorf lidl Mars reckitt Benckiser Kras Travel
Source: Nielsen 2008

retail food finance Catering/tourism/leisure Telecom/iCT companies Bodycare Transport government / education / not-for-profit Media Consultancies
Source: Nielsen 2008

Tobacco alcohol (beer, wines & spirits) advertising to children over-the-counter-drugs
Source: DPA 2008
Banned by law
Voluntarily stopped
Restricted by law
l l l
l l
168
the netherlands
Magazine data
nuMber of titles
Type Consumer B2B
Source: HOI 2008

2004 830 2005 269 2006 276 2007 271 2008 245 2009 238 Consumer advertising in print advertising online exhibitions & events Copy sales
Source: Media Facts (copy sales), Nielsen
2007 32.5 1.8 1.4 64.3
2008 25 8.6

Type Consumer
* Estimate
Media Research and estimate (websites/events)
2004
2005 100
2006 165
2007 185
2008
2009 95*

sanoma Uitgevers Veronica publishing BV programmabladen aKn de Telegraaf Tijdschriften groep reed Business audax publishing sanoma Men's Magazines anWB Media Hilversumse Media Compagnie g+J nederland
Source: Mediafacts 2008

Type Consumer
Source: Media Facts, Dec 2008/2009
2004 3.45
2005
2006
2007
2008 3.6
2009 3.75

100 90 80 70 60 50 40

subscription retail sales free
Source: HOI Media Auditing
2006 60 30 10
2007 58 32 10
2008 61 18 21

0 10 20 30 40 50 60 70 80 90 100
adulTs (18+)
women
30 20 10 0
men
169
the netherlands
Magazine data
anWB onderweg autoweek autovisie Truckstar Top gear Magazine nederland promotor autokampioen Carros Motor formule 1.nl anWB Media sanoma Men's Magazines Telegraaf Tijdschriften groep sanoma Men's Magazines Vds Magazines anWB Media anWB Media pelican Magazines Hearst sanoma Men's Magazines sanoma Men's Magazines Monthly Monthly Monthly 13 per year Monthly Monthly Monthly 8 per year fortnightly Monthly 371,814 111,677 46,592 45,023 42,108 38,496 34,512 32,875 28,913 27,073 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 323 871 350 233 255 139 250 144 198 2.4 6.4 2.6 1.7 1.9 1.0 1.8 1.1 1.4 free 2.10 3.90 4.75 5.95 5.65 3.95 4.95 4.25 4.40
Bizz elsevier ondernemen! Management Team sprout Quote Management scope Vrij nederland Hp/de Tijd ode

reed Business reed Business scope publishing B.V. MT Mediagroep B.V. MT Mediagroep B.V. Hachette filipacchi Media scope publishing B.V. Weekbladpers Tijdschriften audax publishing Uitgeverij ode

11 per year Weekly 10 per year 21 per year 11 per year Monthly 11 per year Weekly Weekly 10 per year

155,712 144,828 137,800 135,288 114,626 54,874 53,785 48,836 36,283 21,416

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes *

124 834 302 319 270 289 0.9 6.1 2.2 2.3 2.0 2.1 9.25 4.50 7.50 4.95 5.45 6.50 9.45 4.50 3.95 7.75
* circulation only
donald duck girlz! Cosmogirl! fancy donald duck extra Meiden Magazine Hitkrant Yes Tina

sanoma Uitgevers audax publishing pelican Magazines Hearst sanoma Uitgevers sanoma Uitgevers z-press Junior Media pelican Magazines Hearst sanoma Uitgevers sanoma Uitgevers

Weekly Monthly Monthly Monthly Monthly 13 per year Weekly Weekly Weekly

316,881 116,326 106,507 77,299 61,983 61,601 49,939 59,461 54,925


1,879 307 333 253 289 443 289 13.8 2.2 2.4 1.9 2.1 3.2 2.1 1.90 2.60 3.95 3.25 2.20 3.25 1.99 2.00 2.25
geneRal inTeResT
Kampioen plus Magazine priv Weekend story panorama zin revu party primo

anWB Media senior publications Telegraaf Tijdschriften groep audax publishing sanoma Uitgevers sanoma Men's Magazines sanoma Uitgevers sanoma Men's Magazines party publishing audax publishing

Monthly Monthly Weekly Weekly Weekly Weekly Monthly Weekly Weekly Weekly

3,513,521 294,150 214,504 146,697 145,670 87,730 82,523 68,542 63,319 63,129


4,705 1,019 1,805 1,474 1,530 1,010 273 547 658 290 34.4 (membership) 7.5 4.25 13.2 1.95 10.8 1.90 11.2 1.99 7.4 2.65 2.0 3.95 4.0 2.75 4.8 1.95 2.1 2.00
home inTeResT
VT Wonen landleven seasons ariadne at Home Buitenleven groei & Bloei 101 Woonideen Wonen landelijke stijl eigen Huis & interieur elle Wonen

sanoma Uitgevers reed Business sanoma Uitgevers sanoma Uitgevers anWB Media groei & Bloei Media BV sanoma Uitgevers Uitg. WVM europublinet BV sanoma Uitgevers Hachette filipacchi Media

Monthly 8 per year Monthly Monthly 8 per year 11 per year Monthly 6 per year Monthly 10 per year

151,851 118,538 104,649 102,787 86,804 76,430 71,894 60,710 59,555 56,194


901 542 445 296 399 371 355 470 231 6.6 4.0 3.3 2.2 2.9 2.7 2.6 3.4 1.7 5.50 4.95 5.45 4.75 5.25 5.95 4.50 4.95 6.50 6.25
170
the netherlands
Magazine data
revu playboy fHM Men's Health BlVd-Man esquire sanoma Men's Magazines sanoma Men's Magazines free Media group Weekbladpers Tijdschriften Credits Media esquire Media Weekly Monthly Monthly Monthly 4 per year 8 per year 68,542 64,323 48,878 47,468 39,764 29,431 Yes Yes Yes Yes Yes Yes 547 418 269 255 4.0 3.1 2.0 1.9 2.75 5.45 5.10 5.35 4.95 5.45
speCial inTeResT
zooM.nl Hollands diep grasduinen onzeWereld Historisch nieuwsblad CHip foto-Video digitaal Chapeau! Magazine Tableau fine arts magazine Kunstbeeld

idg nederland Weekbladpers Tijdschriften sanoma Men's Magazines b.v. stichting onzeWereld Media Veen Magazines f&l Business publications Media groep limburg b.v. pelican Magazines Hearst BV Veen Magazines

Monthly 6 per year Monthly 10 per year 10 per year 8 per year 6 per year 6 per year 10 per year

59,789 49,004 25,466 20,606 19,001 18,886 17,014 8,757 8,351


246 1,011 241 1.8 7.4 1.8 4.95 6.95 4.95 5.95 6.75 3.75 4.95 9.95 10.25
Tv guides
Veronica Magazine Troskompas Mikro gids Varagids aVrobode nCrV-gids Vpro gids TV Krant TeleVizier Visie

Veronica Uitgeverij Hilversumse Media Compagnie BV programmabladen aKn Vara omroepvereniging BV programmabladen aKn BV programmabladen aKn omroepvereniging Vpro Hilversumse Media Compagnie BV programmabladen aKn evangelische omroep


1,109,472 448,875 441,591 365,953 337,161 247,283 218,483 206,195 158,641 149,059


2,794 962 1,051 954 705 589 541 578 339 405 20.4 7.0 7.7 7.0 5.2 4.3 4.0 4.2 2.5 3.0 1.25 0.88 0.79 0.99 1.05 1.05 1.15 0.69 1.15 1.50
women's monThlies
linda. glamour Cosmopolitan Beau Monde glossy elle Marie Claire Jan liv' opzij Mood for Magazines g+J glamour C.V. sanoma Uitgevers sanoma Uitgevers audax publishing bv Hachette filipacchi Media sanoma Uitgevers g+J Uitgevers sanoma Uitgevers Weekbladpers Tijdschriften Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 146,869 145,027 108,094 96,201 90,555 86,983 80,161 69,882 69,429 69,164 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 913 307 486 397 445 336 198 201 141 276 6.7 2.2 3.6 2.9 3.3 2.5 1.4 1.5 1.0 2.0 5.25 2.95 4.45 3.95 3.60 4.99 4.75 4.95 5.95 4.85
women's weeklies
Vrouw libelle Margriet flair Vriendin Viva grazia Yes Mijn geheim Telegraaf Tijdschriften groep sanoma Uitgevers sanoma Uitgevers sanoma Uitgevers audax publishing bv sanoma Uitgevers sanoma Uitgevers sanoma Uitgevers audax publishing bv Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly 827,660 475,590 296,745 123,761 120,888 102,930 71,944 58,170 48,807 Yes Yes Yes Yes Yes Yes Yes Yes Yes 1,282 2,414 1,717 679 718 626 263 387 346 9.4 17.7 12.6 5.0 5.3 4.6 1.9 2.8 2.5 free 2.60 2.40 2.15 1.95 2.15 2.50 2.00 1.70
Source: Hoi Media auditing and Nom Print Monitor 2008
171
norway
at a glance
capital: oslo population: 4,660,539 (July 2009) median age: 39.4 years gdp: $451.8 billion (2008) official language: norwegian other language: sami is official in six municipalities literacy: 100% currency: norwegian Krone (noK)
Total number of copies sold and/or distributed (consumer): 92 million Total number of consumer magazine publishing companies: 10
fipp members
associations den norske fagpresses forening (dnff) norwegian Media Business association publisheRs allers norge Benjamin publications Bonnier publications egmont seriefolaget Hjemmet Mortensen supplieRs ez systems norway page planner solutions
advertising data
13.0 1.0 4.2 3.8 51.4

BAR GRAPH
LINE GRAPH
= NOK (M)
2500
20 10 0 -10 -20
2000
22.1
-30 -40
4.5
1500
-50

-60 -70 -80 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1000
500
172
norway
advertising data
advertising expenditure by medium (noK: m)
newspapers Magazines Television radio Cinema outdoor internet Total 2001 5,641 1,597 4,572 500 127 249 235 12,921 2002 5,930 1,601 4,458 649 120 375 250 13,383 2003 6,949 1,765 4,916 698 143 575 325 15,371 2004 8,033 1,929 5,196 941 147 658 455 17,359 2005 9,102 2,002 5,696 1,141 162 759 2,100 20,962 2006 9,836 2,086 5,923 1,124 173 894 3,119 23,155 2007 7,655 649 3,050 547 127 494 1,756 14,278 2008 7,374 642 3,175 596 143 547 1,869 14,346 2009* 6,286 526 3,921 566 122 547 1,750 13,718 2010* 5,955 500 2,833 549 115 563 1,838 12,353
magazine data
number of titles
type Consumer Business-to-Business 2003 83 240 2004 87 235 2005 235 2006 80 2007 72 2008 73

allers familie-Journal se og Hr forlaget Bonnier responsmedier Hachette/elle serieforlaget fri flyt Bilforlaget TV-guiden daMM

type Consumer Business-to-Business 2003 56 220 2004 225 2005 225 2006 2007 50 2008
average magazine cover price (noK)

type Consumer 2004 2005 2006 40 2007 40 2008 40

100 90 80 70 60

0 10 20 30 40 50 60 70 80 90 100
subscRiption Retail / newsstand adults (18+)
50 40
advertising restrictions
Tobacco alcohol (beer, wines & spirits) advertising to children Banned by law l l l*
20 10 0
women
30
men
(* TV only)
173
norway
magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (nkR)
women's monthlies
det nye Henne Bedre Helse elle Hjemmet Mortensen aller familie-Journal Hjemmet Mortensen Hjemmet Mortensen Hjemmet Mortensen Hjemmet Mortensen Hjemmet Mortensen aller familie-Journal aller familie Journal 17 per year 17 per year 9 per year Monthly Weekly Weekly Weekly Weekly 271 196 167 160 728 543 494 390 299 7.6 5.5 4.7 4.5 20.5 15.3 13.9 11 8.4
women's weeklies
Hjemmet norsk Ukeblad familien allers KK
women's foRtnightlies
Kamille Hjemmet Mortensen fortnightly 174 4.9
men's
Vi Menn Bil Villmarksliv Vi Menn Bil Vi Menn Bt fHM autofil Btmagasinet HjemmepC Mann Hjemmet Mortensen Bil Hjemmet Mortensen Hjemmet Mortensen Hjemmet Mortensen Bonnier Media se og Hr-forlaget aller familie-Journal Hjemmet Mortensen Hjemmet Mortensen Weekly Monthly Monthly 6 per year Monthly Monthly Monthly Monthly Monthly 546 303 296 238 234 232 2 125 118 112 15.4 8.5 8.3 6.7 6.6 6.5 5.6 3.5 3.3 3.2 59.5 40.5 29.9 49.0 27.6 54.0 44.0 22.3 34.9 38.9
geneRal inteRest
illustrert Vitenskap national geographic Bonnier publication international Bonnier publication international 18 per year 15 per year 582 218 16.4 6.2 53.0 36.0
consumeR special inteRest

Motor Bonytt Hytteliv foreldre & Barn Bo Bedre gjr det selv Hagen for alle Vagabond Bolig pluss fri flyt Hjemmet Mortensen Hjemmet Mortensen Hjemmet Mortensen Bonnier publication international Bonnier publication international Bonnier Tidsskrifter Cappelendamm Bonnier publication international friflyt se og Hr-forlaget Hjemmet Mortensen se og Hr-forlaget programbladet 14 per year Monthly Monthly Monthly 17 per year Monthly 7 per yeaar 6 per year 8 per year Weekly Weekly Weekly Weekly 910 352 333 283 199 155 131 115 76 55 993 630 608 137 25.6 9.9 9.4 8 5.6 4.4 3.7 3.3 2.1 1.5 28 17.7 17.1 3.9 72.5 53.0 36.5 45.9 41.0 23.0 16.0 24.8 32.5 26.0 95.0 44.3 55.0 22.0
tv guides
se og Hr Tirsdag Her og n se og Hr Weekend TV guiden
Source: Synovate NRS Magazine
174
poland
at a glance
Capital: arsaw W population: 8,482,919 (July 2009) 3 median age: 7.9 years 3 gdp: 527.9 billion (2008) $ official language: olish p literacy: 9.8% 9 Currency: loty (pln) z Total number of copies sold and/or distributed (consumer): 775.4 million Total number of magazine publishing companies (consumer): 987 Total number of copies sold and/or distributed (B2B): 21.4 million Total number of magazine publishing companies (B2B): 390 Tax imposed on purchases of goods/services by publishers: 22% Value Added Tax, or other tax, on magazine purchases: 7%
fipp members
AssoCiATions olish Chamber of press publishers (iWp) p puBlishers xel springer polska a urda Media polska B dipresse polska e gmont polska e runer + Jahr polska g earst-Marquard poland H arquard Media polska M dg poland i otor-presse polska M eader's digest polska r ydawnictwo Bauer W suppliers ds polska H pM-Kymmene U
advertising data
advertising eXpenditure by medium (pln: m)
2001 1,084 1,254 6,046 572 48 555 24 9,584
2002 1,072 1,250 6,375 704 44 543 33 10,021
2003 1,531 1,433 6,600 872 99 566 50 11,152
2004 1,907 1,738 6,861 1,043 128 678 87 12,442
2005 710 833 2,603 435 53 474 148 5,256
2006 738 855 3,010 482 60 523 215 5,884
2007 760 893 3,528 499 72 670 593 7,015
2008 753 916 4,015 528 95 707 738 7,753
2009* 620 795 3,778 496 95 664 846 7,293
2010* 566 726 3,813 495 98 638 997 7,333

l'oral polska Unilever polska procter and gamble operations polska CT Creative Team polska Telefonia Cyfrowa aflofarm nestl polska emisja pTK Centertel Kulczyk Tradex
Source: Expert Monitor, Price-list net data (without individual discounts)

Hygiene and personal care Telecommunications automotive pharmaceutical products, medicine food Media, books, Cds, dVds Clothing and accessories finance Household appliances, furniture, diY Trade, commerce
Source: Expert Monitor, Price-List Net Data (Without Individual Discounts)
175
poland
advertising data
share of adspend (%) magazine adspend growth 2001-2010
bar graph
line graph
= pln (m)
2,000
8.5 1.0 7.1 9.5
10.8 12.7
30 20 10 0 -10 -20
1,500

-30
1,000
-40 -50 -60 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 500
magazine data
number of titles
Type Consumer B2B
Source: Katalog Mediw Polskich, OBP UJ

2004 1,609 2005 1,640 2006 1,760 2007 1,826 2008 1,840 700 Consumer advertising in print Websites / search exhibitions and events Copy sales
Source: OBP UJ (est.)
2003 1,575
2007 60 40
2008 58-65 1-2 4-5 30-40

Type Consumer B2B
2003 1,083
2004 1,140
2005 1,200
2006 1,400
2007 1,795
2008 1,805 680
average magazine cover price (pln)

Type Consumer B2B
B2B advertising in print Websites / search exhibitions and events Copy sales
Source: OBP UJ (est.)
20-50 0-1 3-10 50-80
2004 6.1 9.5
2005 4.9 14.5
2006 5.36 9.97
2007 5.2 10.5
2008 4.1 14

Wydawnictwo Bauer Teleprogram edipresse polska polskapresse/spka Wydawnicza "Tele Magazyn" g+J gruner+ Jahr polska Marquard Media polska axel springer polska Burda publishing polska phoenix press Wydawnictwo Westa druk Mirosaw Kuli
Source: ZKDP for consumer magazines oprac. OBP UJ
major b2b magazine publishers

polskie Wydawnictwo rolnicze promark Kolporter Holding Medical Tribune polska polskie Wydawnictwo fachowe Trade press Wydawnictwo polskiej izby inynierw Budownictwa Biuro promocji i reklamy "generalczyk" sp. jawna Wydawnictwo gospodarcze Wiadomoci rolnicze polska
Source: ZKDP for b2b magazines oprac. OBP UJ
176
poland
magazine data
Source: ZKDP - oprac. OBP UJ
2005 4.9 95.1
2006 2.86 97.1
2007 2.2 97.1
2008 2.14 79.67 18.19

0 10 20 30 40 50 60 70 80 90 100
suBsCripTion reTAil / newssTAnd Free

l l
Voluntarily stopped
Restricted by law
l l

Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (Pln)
AuTomoTive/moTor rACing/moTorCyCle
auto wiat Motor auto Motor i sport auto-Moto. Magazyn zmotoryzowanych auto wiat Katalog auto wiat poradnik wiat Motocykli auto wiat 4x4 auto wiat extra automobilista axel springer polska Wydawnictwo Bauer Motor-presse polska Wydawnictwo Bauer axel springer polska axel springer polska agora sa axel springer polska axel springer polska automobilista Weekly Weekly Monthly Monthly irregular Monthly Monthly 6 per year 6 per year Monthly 179,133 173,213 73,333 68,764 63,978 63,445 57,037 46,575 43,205 20,458 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 2,905 1,260 1,019 1,899 615 759 768 9.64 4.18 3.38 6.30 2.04 2.52 2.55 2.10 1.80 8.50 4.50 45.00 2.90 7.90 8.90 9.90 9.90
Business/FinAnCiAl/news
Magazyn ycie Handlowe forbes. profit Jarmark anonse gazeta Bezpatnych ogosze Cz p5 inwestuj w nieruchomoci Kramik - plus Media direct axel springer polska polskapresse Wydawnictwo steinborn spka Jawna system oferowania nieruchomoci Wydawnictwo prasa podlaska Monthly Monthly Weekly Weekly Monthly Weekly 90,000 69,363 36,487 17,695 15,000 10,779 Yes Yes Yes Yes Yes Yes 374 259 78 1.24 0.86 0.26 9.00
Children's/ComiCs/TeenAge
Bravo Bravo girl Bella relaks Twist dziewczyna popcorn Bravo sport fun Club Kubu puchatek scooby - doo! Wydawnictwo Bauer Wydawnictwo Bauer Wydawnictwo Bauer Wydawnictwo Bauer axel springer polska axel springer polska Wydawnictwo Bauer Wydawnictwo Bauer egmont polska Media service zawada fortnightly fortnightly Weekly Monthly Monthly Monthly fortnightly Monthly Monthly Monthly 312,153 218,816 210,239 209,585 191,634 171,998 160,042 150,644 127,048 119,786 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 1,642 889 500 639 1,004 880 1,052 265 5.45 2.95 1.66 2.12 3.33 2.92 3.49 0.88 1.99 1.99 1.00 4.99 2.70 2.30 2.35 4.99 6.50 6.50
177
poland
magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (Pln)
generAl inTeresT
Tygodnik angora polityka Wprost newsweek polska go niedzielny focus pozna i zrozumie wiat reader's digest przegld - edycja polska przekrj przegld Magazyn studencki dlaczego Wydawnictwo Westa druk Mirosaw Kuli 'polityka' spdzielnia pracy agencja Wydawniczo-reklamowa 'Wprost' axel springer polska Wydawnictwo Kurii Metropolitalnej g+J gruner+ Jahr polska reader's digest przegld edipresse polska sa Towarzystwo Wydawnicze i literackie Media direct Weekly Weekly Weekly Weekly Weekly Monthly Monthly Weekly Weekly Monthly 452,274 230,093 213,642 209,472 184,139 174,007 138,104 131,573 71,833 65,000 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 2,977 2,269 2,899 3,068 1,236 2,770 615 1,302 9.88 7.53 9.62 10.18 4.10 9.19 2.04 4.32 3.50 4.50 4.50 4.50 4.00 6.90 9.00 4.50 5.00 5.99
home inTeresT
Cztery Kty Murator M jak Mieszkanie Moje Mieszkanie Mj pikny ogrd adny dom Mj pikny dom Majster Tak Mieszkam zbuduj dom

agora sa Wydawnictwo Murator Wydawnictwo Murator Wydawnictwo Murator Burda publishing polska agora sa Burda publishing polska prszyski Media prszyski Media Wydawnictwo Murator


159,933 155,269 128,333 102,301 99,417 90,845 63,064 55,423 53,222 49,483


3,436 2,664 1,190 1,416 2,287 1,353 654 491 434 470 11.40 8.84 3.95 4.70 7.59 4.49 2.17 1.63 1.44 1.56 5.90 9.90 4.90 3.90 4.20 6.90 3.90 4.99 4.90 4.90
auto wiat Motor Top gear - edycja polska CKM - Czasopismo Kadego Mczyny logo Men's Health edycja polska playboy Trendy

axel springer polska Wydawnictwo Bauer Burda Communications Marquard Media polska agora sa Motor-presse polska Marquard Media polska prowana

Weekly Weekly Monthly Monthly Monthly Monthly Monthly 6 per year

179,133 173,213 138,350 129,679 118,827 106,958 105,791 18,750

Yes Yes Yes Yes Yes Yes Yes Yes

2,905 1,254 440 1,715 859 443 1,103 9.64 4.16 1.46 5.69 2.85 1.47 3.66 2.10 1.80 4.90 8.90 6.90 9.95 9.99 6.90
speCiAl inTeresT
przylij przepis dobre rady Moda na zdrowie wiat seriali detektyw dziakowiec Twj Maluszek pC format Mamo, to Ja Magazyn dla rodzicw Mam dziecko

Burda publishing polska Burda publishing polska XXl Media Wydawnictwo Bauer ppW 'rzeczpospolita' sa Wydawnictwo 'dziakowiec' edipresse polska sa Wydawnictwo Bauer edipresse polska sa Wydawnictwo Bauer

Monthly Monthly Monthly fortnightly Monthly Monthly Monthly Monthly Monthly Monthly

1,136,729 646,367 410,000 296,948 289,406 198,881 181,666 181,498 179,964 171,675


545 2,293 1,157 1,769 639 1,260 1,884 895 1.81 7.61 3.84 5.87 2.12 4.18 6.25 2.97 0.80 1.50 2.45 2.20 2.60 4.20 6.90 5.90 2.99 2.99
Tv guides
Tele Tydzie Teleprogram - dokadna informacja Tele Magazyn To & owo Twoje imperium Magazyn Telewizyjny Kurier TV Tele Max super TV Tele wiat program TV

Wydawnictwo Bauer Teleprogram spka Wydawnicza 'Tele Magazyn' Wydawnictwo Bauer Wydawnictwo Bauer Wydawnictwo Bauer Wydawnictwo Bauer Wydawnictwo Bauer Wydawnictwo Bauer oficyna Wydawnicza press - Media


1,512,370 1,488,453 1,024,247 639,468 468,191 434,271 425,416 417,054 357,244 252,695


10,740 2,236 2,143 1,516 542 1,263 2,935 35.64 7.42 7.11 5.03 1.80 4.19 9.74 1.80 free suppl. free suppl. 1.90 1.30 1.00 0.99 0.99 1.80 1.80
women's monThlies
178
poland
magazine data

Claudia Kobieta i ycie wiat Kobiety poradnik domowy olivia Twj styl Joy avanti glamour in style - edycja polska
Publisher
g+J gruner+ Jahr polska Wydawnictwo Bauer Wydawnictwo Bauer agora sa Marquard Media polska Wydawnictwo Bauer Marquard Media polska agora sa g+J gruner+ Jahr polska Burda Communications
Frequency
Circulation
697,003 639,748 638,996 626,030 507,653 311,771 281,548 248,427 238,475 236,667
Audited?

4,005 1,651 2,402 2,872 2,727 4,267 1,217 1,959 1,570 362 13.29 5.48 7.97 9.53 9.05 14.16 4.04 6.50 5.21 1.20
Cover Price (Pln)

3.90 1.50 2.90 2.99 2.90 11.95 3.90 4.50 5.90 3.90
women's weeklies
ycie na gorco show party ycie gwiazd Tina Chwila dla Ciebie naj przyjacika z ycia Wzite rewia pani domu
Source: ZKDP, Garmond; PBC
Wydawnictwo Bauer Wydawnictwo Bauer edipresse polska sa Wydawnictwo Bauer Wydawnictwo Bauer g+J gruner+ Jahr polska edipresse polska sa phoenix press z o.o. Wydawnictwo Bauer Marquard Media polska
Weekly fortnightly fortnightly Weekly Weekly Weekly Weekly fortnightly Weekly Weekly
894,148 587,431 563,748 513,485 485,106 474,145 462,734 457,533 453,440 433,435
6,160 533 1,712 5,054 5,006 5,054 4,626 3,369 1,251 4,927
20.44 1.77 5.68 16.77 16.61 16.77 15.35 11.18 4.15 16.35
1.80 1.50 1.99 1.30 1.60 1.00 1.70 1.20 1.30 1.70
major magazine titles (b2b)

Publisher Frequency Circulation Audited?
AuTomoTive
autoexpert auto firmowe auto-Moto serwis Transport i spedycja Vogel Business Media internet prasa Media instalator polski sp. zo.o. Wydawnictwo forum sp. z o.o Monthly Monthly Monthly 6 per year 10,000 9,500 8,000 4,000 Yes Yes Yes Yes
AdverTising/CommuniCATion/mArkeTing
Kolporter salon Kulturalny detal dzisiaj Handel poradnik Handlowca Wiadomoci Handlowe Miesicznik przemysu i Handlu oglnopolskie pismo rynku fMCg Hurt nasz Kolporter gazeta Maych i rednich przedsibiorstw Wasny Biznes franchising info Top Class Kolporter Holding sp. a o.o. Trade press polskie Wydawnictwo fachowe Biuro promocji i reklamy "generalczyk" sp. jawna Wydawnictwo gospodarcze fischer Trading group Kolporter Holding sp. a o.o. Top Multimedia Tomasz peplak profit system Unit Wydawnictwo informacje Branowe Monthly Monthly fortnightly Monthly Monthly Monthly Monthly Monthly Monthly Quarterly 126,750 83,375 70,000 65,000 60,417 39,167 31,896 20,000 15,508 15,000 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
BAnking/FinAnCiAl/insurAnCe/legAl
Kancelaria Monitor Ksigowego ochrona Mienia i informacji Wolters Kluwer polska grupa Wydawnicza infor sa euro-Media Monthly fortnightly 6 per year 33,000 24,871 3,167 Yes Yes Yes
Building/engineering/ConsTruCTion
inynier Budownictwa (edycja patna) Katalog inyniera Budownictwo oglne dom i zagroda. rolniczy Magazyn remontowo-Budowlany informator Budowlany - Murator Wydawnictwo polskiej izby inynierw Budowlanych Wydawnictwo polskiej izby inynierw Budownictwa polskie Wydawnictwo rolnicze Wydawnictwo Murator Monthly annual Quarterly annual 112,095 30,000 29,924 21,000 Yes Yes Yes Yes
179
poland
magazine data

informator instalacyjny - Murator gazeta narzdziowa Magazyn instalatora Katalog inyniera inynieria rodowiska przegld dachowy zawd: architekt
Publisher
Wydawnictwo Murator edyton Usugi edytorskie, dziennikarskie i reklamowe sawomir pinkas Wydawnictwo Technika Budowlana Wydawnictwo polskiej izby inynierw Budownictwa log inmedia przemysaw Kalicki Krajowa izba architektw
annual Monthly Monthly annual 6 per year Quarterly
Audited?
20,000 20,000 15,390 15,000 12,003 10,925
ChemiCAl/peTroleum/gAs
stacja Benzynowa rynek Chemiczny Brog Media Biznesu instalator polski sp. zo.o. Monthly Monthly 4,000 3,500 Yes Yes
CompuTing/soFTwAre/TeleCommuniCATions
Komputer wiat ekspert Computer reseller news - polska Computerworld axel springer polska Vogel Burda Communications idg poland sa fortnightly Weekly 64,030 9,494 5,972 Yes Yes Yes
heAlTernATehCAre/mediCAl/phArmACeuTiCAl
Medical Tribune Medycyna po dyplomie Medycyna praktyczna rynek zdrowia Muscular development pediatria po dyplomie pgf Bez recepty Kardiologia po dyplomie Medycyna praktyczna - pediatria ginekologia po dyplomie Medical Tribune polska Medical Tribune polska Medycyna praktyczna sp.j. polskie Towarzystwo Wspierania przedsibiorczoci fitness authority alicja zarbska Medical Tribune polska Bez recepty Medical Tribune polska Medycyna praktyczna sp.j. Medical Tribune polska fortnightly Monthly Monthly Monthly 6 per year 6 per year Monthly Monthly 6 per year 6 per year 33,250 32,500 29,819 20,000 13,150 9,500 9,073 9,000 8,000 6,500 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
mAnuFACTuring/proCessing
Wiadomoci rolnicze polska (edycja Bezpatna) Top agrar polska poradnik rolniczy Tygodnik rolniczy farmer nowoczesny Warsztat nowy przemys - Miesicznik gospodarczy rynek spoywczy rolniczy przegld Techniczny eurogospodarz Wiadomoci rolnicze polska polskie Wydawnictwo rolnicze promark polskie Wydawnictwo rolnicze ppW "rzeczpospolita" sa goldman s.c. polskie Towarzystwo Wspierania przedsibiorczoci polskie Towarzystwo Wspierania przedsibiorczoci agencja promocji rolnictwa i agrobiznesu "apra" oWg Monthly Monthly Weekly Weekly fortnightly Monthly Monthly Monthly Monthly Monthly 62,050 58,356 47,326 36,592 22,440 19,091 15,000 15,000 14,091 9,167 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
sztuka.pl antiquarius Monthly 7,036 Yes
puBliC seCTor
pismo samorzdu Terytorialnego Wsplnota
Source: ZKDP for b2b magazines
Midzykomunalna spka akcyjna Municipium
Weekly
8,539
Yes
180
romania
at a glance
capital: ucharest B population: 2,215,421 (July 2009) 2 median age: 7.7 years 3 gdp: 200.1 billion (2008) $ official language: omanian r other languages: ungarian H literacy: 7.3% 9 currency: eu (ron) l Total number of copies sold and/or distributed (consumer): 85 million Total number of consumer magazine publishing companies: 20 Total number of B2B magazine publishing companies: 10 Total number of copies sold and/or distributed (B2B): 1.9 million Tax imposed on purchases of goods/services by publishers: 16% Value Added Tax, or other tax, on magazine purchases: 9%
fipp members
publisheRs attica Media romania Burda romania edipresse as romania editura Bauer ringier Hubert Burda romania liberis publications romania Motor presse romania publiMedia international ringier romania sanoma Hearst romania ThereCp supplieRs Hds inmedio publiMedia international
advertising data
advertising eXpenditure bY medium ($us: m)
2001 18.0 11.0 70.0 5.0 0.3 14.0 0.0 118.3
2002 20.0 12.0 75.0 6.0 0.5 12.0 0.0 125.5
2003 22.0 14.0 100.0 6.5 0.7 10.0 0.5 153.7
2004 34.3 26.2 127.9 14.1 1.8 20.1 1.6 226.0
2005 34.4 32.9 188.3 20.0 2.3 27.7 2.8 308.4
2006 37.8 44.1 265.5 28.0 2.9 36.0 5.6 419.9
2007 44.4 58.9 390.0 34.8 3.4 53.9 17.5 602.9
2008 57.1 59.3 515.1 48.4 3.9 83.1 28.7 795.6
2009* 28.3 37.6 355.6 33.3 2.6 59.2 21.4 538.1
2010* 29.7 39.4 391.2 36.7 2.6 65.1 25.7 590.5

l'oral procter & gamble Unilever Beiersdorf avon orange nestl Vodafone Coca-Cola nikon
Source: Alfa Cont, 2009

self care Health food auto retail Telecommunications non-alcoholic beverages electronics furniture Computers
Source: Alfa Cont, 2009
181
romania
advertising data
3.6 7.2 7.5

bar graph
line graph
= $us (m)
60
100 80
0.5 6.1
10.4
50 60 40 20
64.7 Magazines Radio Outdoor Internet Television Cinema Newspapers
40
30
0 -20 -40 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20
10
magazine data
number of titles
Type 2004 2005 2006 2007 Consumer 120 160 192 Source: only audited titles (members of the Romanian Bureau of Circulation Audit). 2008 197 2009 161
top consumer publishers

ringier sanoma Hearst adevarul Holding Burda Bauer Media publimedia edipresse as intact realitateaCatavencu liberis
average magazine cover price (ron)

Type Consumer 2004 2005 4.3 2006 4.4 2007 4.5 2008 4.6

0 10 20 30 40 50 60 70 80 90 100

Tobacco alcohol advertising to children
60 70 80 90 100
Banned by law
Restricted by law
l l l

0 10 20 30 40 50
men women adulTs (18+)

Source: SNA Focus
182
romania
magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (Ron)
auto Motor si sport BBC Top gear auto Bild auto show auto expert proMotor Car romania WhatCar Motor presse intact edipresse preworks Machine Maintenance publimedia dV automedia reCp Monthly Monthly 6 per year 6 per year Monthly Monthly Monthly Monthly 16,542 13,896 8,431 7,501 5,863 4,971 Yes Yes Yes Yes Yes Yes no no 335 79 138 124 339 3.8 0.9 1.5 1.4 3.8 7.95 7.90 3.90 2.99 6.90 7.90 8.00 7.90
Business Magazin forbes foreign policy Money express publimedia adevarul Holding adevarul Holding M&C strategy Weekly 6 per year 8 per year year Weekly 10,541 5,430 5,484 Yes no Yes Yes 85 39 1 0.4 3.50 6.99 7.99 3.50
pipo draga Mea pentru Copii doxi Cool girl Bravo girl popcorn Bravo Witch

Cd press Burda Cd press g publicatii ringier edipresse ringier egmont

Monthly Monthly Monthly Monthly 6 per year Monthly 6 per year Monthly

54,470 43,724 38,988 36,286 35,787 33,570 30,563 10,824


272 234 343 297 3 2.6 3.8 3.3 5 1.5 5 1.99 1.99 3.5 1.79 5.5
geneRal inTeResT
Terra Magazin reader's digest national geographic

Cd press reader's digest sanoma Hearst

Monthly Monthly Monthly

102,990 79,107 19,911

Yes Yes Yes

223 301 2.5 3.4 3.3 7.5 11.9
home inTeResT
Casa mea Casa si gradina Casa de vacanta domus ideal dcor BBC good Homes Casa lux Caminul planul casei mele elle decoration Medien Holding sanoma Hearst Burda Medien Holding MC Media Concept intact Burda Medien Holding Medien Holding edipresse Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 16,150 11,286 10,692 10,131 9,469 8,808 7,728 6,837 6,420 3,830 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 287 269 113 82 250 129 101 62 3.2 3 1.3 0.9 2.8 1.4 1.1 0.7 6.0 8.9 4.0 6.9 7.5 5.9 9.0 7.0 9.9 7.9
fHM playboy Men's Health esquire gQ

sanoma Hearst attica attica sanoma Hearst liberis

Monthly Monthly Monthly Monthly Monthly

15,737 9,848 8,464 7,080

Yes Yes Yes Yes no

119 250 79 1.3 2.8 0.9 8.9 8.9 7.9 11.9 9.0
special inTeResT
lucru de mana ioana Horoscop dog fancy Cat fancy photo Magazine

edipresse Burda pet fancy publishing pet fancy publishing MTr press

Quarterly Monthly Monthly 6 per year Monthly

12,208 12,190 5,954 4,283

Yes Yes Yes Yes no

450 5 10.90 2.19 5.50 5.50 9.90
183
romania
magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (Ron)
Tv guides
proTV Magazin TVMania TVsatelit publimedia Bauer Bauer Weekly Weekly 6 per year 72,407 77,828 46,096 Yes Yes Yes 835 481 498 9.3 5.4 5.6 1.79 1.79 1.79
women's monThlies
Ciao! ioana Cosmopolitan lumea femeilor story Beau Monde spy Marie Claire elle instyle The one Tabu Tango

Cancan Media Burda sanoma Hearst ringier sanoma Hearst sanoma Hearst novicio Media division sanoma Hearst edipresse attica publimedia dBV Media House zada Media

6 per year 6 per year Monthly 6 per year 6 per year Monthly 6 per year Monthly Monthly Monthly Monthly Monthly Monthly

39,711 38,684 33,400 33,039 19,999 18,842 18,542 15,756 15,153 15,092 14,522 13,800 8,570

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

527 547 247 497 173 76 62 146 166 49 5.9 6.1 2.8 5.6 1.9 0.8 0.7 1.6 1.9 0.5 3.5 1.99 8.9 1.99 3.9 8.9 3.46 8.9 8.9 8.9 8.9 7.9 7.9
women's weeklies
Click pentru femei femeia de azi libertatea pentru femei star
Source: ABC, NRS 2009

adevarul Holding sanoma Hearst ringier g publicatii


139,029 112,803 106,208 30,909

Yes Yes Yes Yes

370 656 4.1 7.3 1.2 1.2 1.2 2.49

euroinvest Magazinul progresiv pharmakon Hotel, restaurant, Bar expert Medic.ro Business point food & Bar pharma Business financial director Business review Market Watch Business adviser eWeek The Marketer
Publisher
euroest invest CMg romania ruve press CMg romania puls Media network apulum 94 Business publishing group Business publishing group Business publishing group Business Media group fin Watch apulum 94 agora Media The Marketer Magazine
Frequency
Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Weekly Monthly Monthly fortnightly Monthly
Circulation
29,000 25,790 17,283 14,817 14,121 14,000 13,866 11,893 11,849 10,111 10,000 10,000 6,460 4,000
Audited?
Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Cover Price (Ron)

Source: Audit Bureau for Circulations in Romania (BRAT) and National Readership Survey, 2007-2008
184
RESPONSIBLE. COME RAIN OR SHINE.

Renewable raw materials and recyclable products are the core of our business. We constantly strive to reduce the impact on the environment taking into account the whole supply chain, from the sourcing of raw materials, to the reuse and disposal of the end product. As the front-runner of the new forest industry, we believe that acting responsibly is not only good for the planet; it is good for business too. www.upm-kymmene.com
UPM is a Partner of the 37th FIPP World Magazine Congress 2009
russia
at a glance
capital: oscow M population: 40,041,247 (July 2009) 1 median age: 8.4 years 3 gdp: 1.677 trillion (2008) $ official language: ussian r literacy: 9.4% 9 currency: ussian ruble (rUB) r
Tax imposed on purchases of goods/services by publishers: 10% (18% for advertising editions)
coMMentary
By Guild of Press Publishers (GIPP)

in 2009, after several years of rapid growth, the russian press market went through a difficult period due to the adverse effects of the global financial crisis. since the end of 2008 and in 2009 russian publishers were looking for ways to optimise their businesses by cutting costs, reducing personnel, merging departments or moving services from Moscow to other regions. for instance, Burda transferred part of their production to the office in the Ukraine. some publishers had to close some of their titles, and freeze the launches of new ones. However, there were more launches and fewer closures than initially expected. offered a joint package Telealyance (Telealliance), and in november they were joined by a new magazine, zhara (Heat), launched by news Media rus publishers. almost simultaneously, a joint package was put on the market by TV guide antenna (Hachette filipacchi shkulev) and argumenty i fakty weekly, or aif, published by 3 holding company. magazines. exmo book publishers and the andrei Konchalovsky TV production center came up with a glossy title, Khlebsol (Breadsalt a russian code phrase for hospitality). Bauer Media russia repositioned their prosto.Vkusno (simple. Tasty) as a premium class magazine. Creative Media publishers and an italian publisher launched a monthly zhenskye sekrety. prigotov (Womens secrets. Cook Well). edipress-Konliga launched 3 monthlies Vyazanie dlya vas (Kneating for You), zhdu Malysha (expecting a Baby), and Khoroshaya mama (good Mom). independent Media sanoma Magazines launched Mamas&papas magazine. The audience retained high level of interest in magazines on stars. paparazzi, a magazine launched at the end of 2008, grew its circulation to 250,000 copies. patchwork editions continue to grow. Main players in this segment are de agostini and gi fabbri editions. in 2009 they launched de agostini- 6, and gi fabbri editions - 4. another active player on the market is Burda.
Audiences
overall, magazine audiences remained stable while redistribution between segments took place. The largest growth was seen in the niches of business magazines, magazines on home design and interiors, family, children, cooking, health and healthy life, gardening and do-it-yourslef as well as mens and automotive. in absolute numbers, the most popular in russia still are TV-guides and womens magazines.
Advertising
advertising revenues fell significantly. in rubles the drop is estimated at 40 per cent while in Usd value it was even larger because of the ruble devaluation. among innovations in attracting advertising, 2009 saw alliances between publishers in developing new products. for example publishers of two TV guides
launches
The most notable launches have been in the sectors of cookery and parents
fipp MeMbers
AssociAtions uild of press publishers (gipp) g puBlishers xel springer russia a urda, publishing House B usiness World B ond nast zao C dipresse-Konliga e gmont russia e runer + Jahr zao g achette filipacchi shkulev H ndependent Media sanoma Magazines i ediatest M eader's digest r okrug sveta V suppliers pM-Kymmene U
186
russia
advertising data
print Television radio Cinema outdoor internet Total
2001
2002
2003
2004
2005 1,390 2,330 300 40 910 60 5,030
2006 1,640 3,160 461 66 1,220 107 6,654
2007 2,033 4,406 584 121 1,582 223 8,949
2008 2,316 5,533 563 181 1,842 302 10,736
2009* 1,116 3,774 271 110 1,035 242 6,548
2010* 886 4,514 302 132 1,189 332 7,356

2.8 17.2 21.6

bar graph
line graph
= $us (m)
2500
30 20 10
1.7 5.2
2000
0 -10 -20 -30 1500
51.5 Print Radio Outdoor

-40
1000
Television Cinema Internet
-50 -60 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 500

l'oreal procter & gamble louis Vuitton Moet Hennessy Mercury Volkswagen Japan Tobacco inc. nissan Chanel samsung electronics ford Motor Co

Beauty and healthcare goods Commercial services (trade organisations) Transport and accompanying goods Clothing and footwear financial services Medicines and food supplements Watches and clocks, jewellery articles perfumery internet services Communication services

Banned by law*
Voluntarily stopped
Restricted by law**
l l l l
*Also, unpatented goods (if it's necessary); unregistered goods (if it's necessary); gambling; drugs, explosive; body's parts
** Also bioactive substance; weapons; finantial services; paper securities
187
russia
Magazine data
nuMber of titles
type Consumer 2003 2004 14,973 2005 16,784 2006 18,188 2007 23,428 2008 20,433

100 90 Source: TNS Russia, NRS Russia 16+. March - July 2009

independent Media sanoma Magazines Hachette filipacchi shkulev / interMediagroup Burda Cond nast 7 dney esn forward Media group axel springer russia expert rBC Media (incl. salon press)
Source: TNS Russia
80 70 60 50 40 30

avtomir za rulem 4x4 Club avtopanorama Top gear pyatoe Koleso Moto avtomobili Quattroruote Motoreview Burda za rulem Klub 4x4 Media panorama parlan publishing spn za rulem nrT Burda Motoreview Weekly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 140,000 466,667 91,000 156,667 350,000 152,000 67,544 149,444 150,000 25,000 637 323 1,259 941 419 550 1.1 0.6 2.2 1.6 0.7 1.0
expert Kommersant dengi itogi forbes profil russkiy newsweek Kompaniya Kommersant Vlast rBC finans expert Kommersant 7 dney axel springer russia pH rodionov axel springer russia pH rodionov Kommersant rBC Media aktion Weekly Weekly Weekly Monthly Weekly Weekly Weekly Weekly Monthly Weekly 87,853 42,438 78,376 107,383 83,000 53,657 78,000 42,935 104,222 53,764 313 349 446 830 127 195 368 758 261 0.5 0.6 0.8 1.4 0.2 0.3 0.6 1.3 0.5
childrens/comics/teenAge
Yes! Joy elle girl oops! Bravo liza. girl Yes!-zvezdy i love You independent Media sanoma Magazine Burda Hachette filipacchi shkulev/interMedia group Burda Bauer russia Burda independent Media sanoma Magazine Bauer russia

Monthly Monthly Monthly Monthly Weekly Monthly Monthly Monthly

200,000 320,000 210,000 260,000 220,000 180,000 412,857 200,000
men
10
women
20

560 407 257 563 302 540 345 242

1.0 0.7 0.4 1.0 0.5 0.9 0.6 0.4 1.66 1.01 1.52 1.08
generAl interest
otdokhni! russkiy reporter inflight review Transaero

Burda ekspert spn Transaero

Weekly Weekly Monthly Monthly

300,000 168,100 70,000 62,500

1,930 178

3.3 0.3
188
Adults (18+)
russia
Magazine data
international airport domodedovo Bolshoy gorod razgaday! reshi dlya dushi populyarnaya Mekhanika liza Krossvordy Teschin Yazyk zyatek liza sdelay pauzu! ogonek Vysokiy polet readers digest prosto Vkusno sK press profmedia Burda Burda independent Media sanoma Magazine Burda Bauer russia Bauer russia Burda Kommersant sK press readers digest Bauer russia Monthly Weekly Weekly Weekly Monthly Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly 77,500 130,000 170,000 170,000 220,000 295,000 300,000 300,000 100,000 34,201 65,000 411,000 159,286 160 821 562 759 2,299 2,989 2,349 928 0.3 1.4 1.0 1.3 4.0 5.2 4.1 1.6
home interest
salon interior idei Vashego doma Krasivye doma ad Krasivye Kvartiry lyubimaya dacha interer+dizayn elle decor luchshie interery Mezonin domoy. interery plus idei Moy prekrasny sad sad svoimi rukami interni Homes & gardens seasons Moy Uyutny dom salon-press salon-press Krasiviye doma press Cond nast Krasiviye doma press edipress-Konliga forward Media group Hachette filipacchi shkulev/interMedia group Warner World Media parlan publishing Hachette filipacchi shkulev/interMedia group Burda Mediatest independent Media sanoma Magazines lyuks Media independent Media sanoma Magazines Burda Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 55,000 238,333 60,000 60,000 90,722 125,000 95,000 75,000 74,000 80,000 170,000 140,000 122,633 60,000 86,667 90,000 120,000 648 1,654 736 677 1,467 1,134 297 162 455 1,358 639 1.1 2.9 1.3 1.2 2.5 2.0 0.5 0.3 0.8 2.4 1.1 4.48 3.82 2.90 2.94 3.84 2.14 2.32
mens monthlies/weeklies
Maxim gQ Mens Health playboy esquire robb report XXl fHM Medved departures gq style Maxim detox Collezioni Uomo Hachette filipacchi shkulev/interMedia group Cond nast independent Media sanoma Magazines Burda independent Media sanoma Magazines independent Media sanoma Magazines pH rodionov pH rodionov forward Media group Hachette filipacchi shkulev/interMedia group Cond nast Hachette filipacchi shkulev/interMedia group independent Media sanoma Magazines Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 395,556 100,000 292,222 160,000 135,000 22,000 140,000 110,000 84,300 10,000 100,000 260,000 110,000 1,923 248 1,164 786 202 448 160 214 3.3 0.4 2.0 1.4 0.3 0.8 0.3 0.4 2.57 2.78 2.53 2.23 3.59 0.00 2.60 2.41
speciAl interest
Homes overseas stereo & Video glavbukh What Hi-fi? zvuk i Video gastronom salon audio Video rolling stone afisha-eda agroinvestor Mobile digital Magazine shkola gastronoma Mobilnye novosti lyublyu gotovit! raschet Yoga Journal independent Media sanoma Magazines Katmat aktion otkrytye sistemy Bonnier publications salon aV spn profmedia independent Media sanoma Magazines spn Bonnier publications pearl Mark Holding inc. Burda Berator-press independent Media sanoma Magazines Monthly Monthly Weekly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Weekly Monthly Monthly Monthly Monthly 30,000 96,667 161,478 42,000 169,521 50,000 110,000 80,000 10,500 250,000 185,506 149,000 1,500,000 70,500 87,860 913 368 2,838 1.6 0.6 4.9
189
russia
Magazine data

natural priyatnogo appetita revolution domashniy doktor Menu Magazine Mobile Magazine agrotekhnika i Tekhnologii digital Magazine
Publisher
Veneto Burda edipress-Konliga Burda Menyu. ru spn independent Media sanoma Magazines spn
Frequency
Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly
Circulation
100,000 110,000 11,667 580,000 75,000 250,000 20,000 130,000
Audited?


1,346 1,377 428 2.3 2.9 0.7
Cover Price (euRo)

tv guides
antenna-telesem 7 dney Telenedelya Teleprogramma MK-Bulvar TV 7 TV-park Hachette filipacchi shkulev/interMedia group 7 dney populyarnaya pressa Komsomolskaya pravda Moskovsky Komsomolets pH rodionov Media park Weekly Weekly Weekly Weekly Weekly Weekly Weekly 3,948,109 1,006,013 1,163,162 1,250,883 305,000 171,368 397,426 Yes 10,204 3,399 3,858 699 1,676 17.7 5.9 6.7 1.2 2.9 0.53 0.60 0.44 0.85
womens monthlies
elle Vogue Cosmopolitan glamour instyle Marie Claire Harpers Bazaar good Housekeeping Karavan istoriy Top Beauty Hairs How lofficiel liza dobrye sovety samaya Mini Cosmopolitan shopping psychologies Tatler Burda zdorovye zhenskoe zdorovye story shape sex and The City gala Biography domovoy Magiya Cosmo Karavan istoriy. Kollektsiya Citizen K atmosfera Krestyanka

Hachette filipacchi shkulev/interMedia group Cond nast independent Media sanoma Magazines Cond nast progressiv Media/ sk press Hachette filipacchi shkulev/interMedia group independent Media sanoma Magazines independent Media sanoma Magazines 7 dney Topbyuti sTp parlan publishing Burda edipress-Konliga Burda independent Media sanoma Magazines Hachette filipacchi shkulev/interMedia group Cond nast Burda zdorovye zhenskoye zdorovye forward Media group Veneto parlan publishing gruner + Jahr pH rodionov independent Media 7 dney Kommersant Moskovsky Komsomolets pH rodionov

Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly

330,000 150,000 883,878 700,000 180,000 290,000 121,875 280,000 316,389 220,000 135,000 141,429 430,000 360,000 270,000 147,500 365,000 120,000 460,000 170,000 144,000 350,000 250,000 200,000 n\a 105,000 151,250 910,000 47,464 120,000 155,170

572 587 6,120 1,911 229 152 1,654 3,680 234 140 2,279 623 503 654 573 2,210 1,823 506 221 202 140 785 477 314 105 892

1.0 1.0 10.6 3.3 0.4 0.3 2.9 6.4 0.4 0.2 3.9 1.1 0.9 1.1 1.0 3.8 3.2 0.9 0.4 0.4 0.2 1.4 0.8 0.5 0.2 1.5 2.83 3.29 2.83 1.70 2.87 2.60 3.52 2.00 1.95 3.10 2.05 2.37 1.38
womens weeklies
Hello! ok! starhit Tayny zvezd

forward Media group axel springer russia Hachette filipacchi shkulev/interMedia group Bauer russia


350,000 112,377 683,333 448,395

396 517 543 806

0.7 0.9 0.9 1.4 1.13 1.17 0.67 0.53
190
slovenia
at a glance
capital: jubljana l population: ,005,692 (July 2009) 2 median age: 1.7 years 4 gdp: 54.64 billion (2008) $ official language: lovenian s other language: erbo-Croatian s literacy: 9.7% 9 currency: uro (eUr) e
Tax imposed on purchases of goods/services by publishers: 20% Value Added Tax, or other tax, on magazine purchases: 8.5%
fipp members
publishers adria Media ljubljana suppliers Citadela advanced Technologies
advertising data
advertising eXpenditure bY medium (euro: m)
2001 26 36 128 11 201
2002 34 34 146 12 226
2003 38 41 159 14 253
2004 47 49 189 9 15 3 313
2005 72 35 193 18 1.4 24 4 348
2006 85 39 195 19 1.4 30 7 377
2007 101 43 243 20 2.0 32 11 452
2008 109 50 299 20 1.3 36 18 533
2009* 98 44 373 21 0.9 31 20 588
2010* 88 35 411 21 0.9 25 24 606

0.2 3.8 6.7 3.5 20.4

BAR GRAPH
LINE GRAPH
= EURO (M)
50
25 20 15 10
9.4
5 0 -5 40

-10 -15
-20 -25 -30 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 30
191
slovenia
advertising data
top 10 consumer magazine advertisers
Mobitel finance simobil dnevnik delo revije zavarovalnica Maribor adria Media ljubljana l'oral slovenija spar slovenija 3line
Source: Mediana, IBO, 2007 Comment: Finance, Dnevnik, Delo Revije and Adria Media Ljubljana are publishing houses for print media, so this ranking for those three companies is a result of the research methodology. The number is at least 90% result of the cross-promotion campaigns and barter deals with other print publishers.
top 10 consumer magazine ad categories

publishing Mobile telecommunications personal cars events Construction audio video stations advertisting of pharmaceutical products Clothing interior design internet
Source: Mediana, IBO, 2007 Comment: Publishing becoming a nr 1 adv. category - this is a result of research methodology, while all cross-promotion and barted advertising is included in the measurement. In reality, no publishing company can afford to invest in paid advertising in Slovenia. Real advertising budgets in publishing in Slovenia are very small.
magazine data
number of titles
Type Consumer 2003 2004 76 2005 80 2006 85 2007 85 2008

delo revije adria Media ljubljana Mladina image Management Mladinska Knjiga zalo Videotop noviUm studio Moderna storitve zalo_ba rokus Klett
Source: Mediana, IBO, 2006 and 2007

100 90 80 70 60 50 40

Banned by law Tobacco l alcohol advertising to children over-the-counter-drugs Restricted by law
l l l
20 10 0
women
30
adulTs (18+)
men
192
slovenia
magazine data
women's monThlies
Cosmopolitan Viva eva naa ena elle adria Media ljubljana studio Moderna storitve delo revije delo revije adria Media ljubljana Monthly Monthly Monthly Monthly Monthly 27,220 21,000 20,173 17,667 10,015 Yes Yes Yes Yes Yes 102.7 80.7 62.1 99 35.5 6.0 4.7 3.6 5.8 2.1 3.5 2.1 2.9 3.09 4.99
women's ForTnighTlies
anja delo revije fortnightly 25,577 Yes 136 8.0 1.38
women's weeklies
lady nova lisa lea delo revije adria Media ljubljana adria Media ljubljana adria Media ljubljana Weekly Weekly Weekly Weekly 57,662 33,764 17,137 21,004 Yes Yes Yes Yes 225 92.3 80.7 42.4 13.2 5.4 4.7 2.5 1.23 1.5 1.2 1.5
men's
playboy fHM Men's Health adria Media ljubljana Videotop adria Media ljubljana Monthly Monthly Monthly 10,682 7,727 9,000 Yes Yes Yes 59 38.7 44.6 3.6 2.6 3.0 4.99 4.13 3.99
general inTeresT
national geographic gea reader's digest svet in ljudje zaloba rokus Klett Mladinska knjiga zaloba Mladinska knjiga zaloba zd Kmeki glas Monthly Monthly Monthly Monthly 19,917 Yes no no no 182.5 131 85.9 22.3 10.7 7.7 5 1.3 4.59 3.59 3.25 2.25

smrklja roe & vrt lisa arovnija okusa Moj lepi vrt na dom Monitor Moje stanovanje ambient avto magazin Connect delo revije delo revije d.d. adria Media ljubljana adria Media ljubljana zp Veer Mladina adria Media ljubljana delo revije adria Media ljubljana adria Media ljubljana Monthly Monthly Monthly Monthly 6 per year Monthly Monthly Monthly fortnightly 6 per year 22,708 16,700 12,052 8,317 9,500 8,537 6,780 7,000 6,046 1,933 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 112.9 83.7 37.4 77.8 132.4 36.3 22.1 30.8 85.9 11.4 6.6 4.9 2.2 4.6 7.8 2.1 1.3 1.8 5.0 0.7 2.04 1.92 1.99 1.99 4.59 1.99 5.01 3.50 4.50
Financial / business / news

Moje finance podjetnik Kapital Manager Marketing magazin asnik finance obrtna zbornica slovenije zaloba Kapital asnik finance delo Monthly Monthly fortnightly Monthly Monthly no no no no no 48.6 35.2 15.5 18.9 11.4 1.1 2.1 0.9 1.1 0.7 4.1 10 5.63 10.85 12.1
children's / Teen's
smrklja Ciciban pil Cicido Cool Bravo pil plus national geographic Junior delo revije Mladinska knjiga zaloba Mladinska knjiga zaloba Mladinska knjiga zaloba noviUm Videotop Mladinska knjiga zaloba zaloba rokus Klett Monthly Monthly Monthly Monthly Monthly fortnightly Weekly Monthly 22,708 14,662 12,875 Yes no no no no Yes no Yes 112.9 117.9 117.7 91.7 80.1 54 34.3 107.8 6.6 6.9 6.9 5.4 4.7 3.2 2 6.3
Tv guides
stop delo revije Weekly no 81.3 4.8 2.07
Source: http://www.soz.si/projekti_soz/preglednica_revidiranih_prodanih_naklad; Valicon: NRB 2007/II2008/I; Mediapool: Mediaskop 2008
193
south africa
at a glance
capital: Pretoria Population: 49,052,489 (July 2009) median age: 24.4 years gdP: $276.8 billion (2008) official languages: Afrikaans, english, Isindebele, Isizulu, IsiXhosa, Sepedi, Sesotho, Setswana, SiSwati, Tshivenda, Xitsonga literacy: 86.4% currency: rand (zAr)
Total number of copies sold and/or distributed (consumer): 102.9 million (2009) Value Added Tax, or other tax, on magazine purchases: 14%
commentary
By Magazine Publishers Association of South Africa

Although not fully spared the impact of the global economic contraction, and despite the country entering its first recession in 17 years in June 2009, the consumer magazine industry in South Africa has remained remarkably stable over the past two years. Closer scrutiny, however, reveals that it was the phenomenal growth (circulation and advertising) in new titles aimed the emerging (black) market predominantly in the womens general interest category that has saved the day. And those established titles that have managed to retain market share are the ones that do attract a growing multicultural readership. This trend mirrors that of the print media landscape at large; wellestablished regional newspapers too have seen a readership migration towards titles aimed at the emerging and/or working class markets. The largest circulation newspapers in the country are no longer the national Sunday newspapers, but relatively recent additions such as the tabloids Daily Sun. likewise, the largest womens title in the country now is the general interest weekly title Move!. from selling around 30,000 copies weekly when launched in 2005, the magazine broke touched on 200,000 copies weekly at the beginning of 2009. However, the trio of weekly (family general interest) titles Huisgenoot, You and Drum remain in the lead in the circulation stakes, averaging combined weekly sales of around 620,000. The growth in emerging market titles once again confirmed South Africans preference for homegrown titles reflecting local trends and behaviour and featuring local personalities over big international brands. over the past three years a number of international brands launched locally, only to either close or fail to gain major traction. Cosmopolitan and Mens Health are just about the only exception to the rule, consistently retaining their position amongst the top five in their respective categories. Womens Health South Africa launched in october 2009, with the launch issue selling around 60,000 copies and the title expected to follow the same growth as elsewhere in the world. Publishers do not foresee any major title launches for the next year or so, and many international publishers have seen their hopes crushed for adding a South African edition to their portfolio. for many publishers the emphasis now is rather on leveraging the strength of their existing (local) well-established brands. Thus, the recent increase in the number of stand-alone magazine brand extensions is expected to continue as publishers seek to grow revenue streams.
technological advancements
Whereas the country ranks in the Top 10 worldwide for cellular phone uptake and multi-functional usage, the magazine industry in general has until now been fairly safe from the threat of readers and advertisers migrating online en mass. nevertheless, some genres are already suffering the same fate of a slow death by digital asphyxiation as their counterparts elsewhere in the world: celebrity, lad and mens interest, sport, teens and news. This threat is expected to become a bigger reality in 2010, as the country gears up technologically as well to host the fIfA World Cup. The massive investment in broadband connectivity and availability, combined with decreasing costs for hardware should considerably lower the existing barriers of entry for even the lower tiers of the economically active population. However, magazine publishers have been preparing for this eventuality for a while now. The majority already has strong mobile strategies and initiatives in place, with magazine websites too having undergone dramatic changes and improvements over the past year to attract, grow and retain their reader communities across all platforms.
194
fIPP World MAgAzIne TrendS 2009/2010
south africa
circulation
With almost 75 per cent of copy sales generated on the newsstand, the pressure on consumers disposable income has led to major fluctuations in the circulation of all titles over the past 18 months. This was most evident in the fragmented and somewhat overtraded english language womens general interest category. As a direct result, cover mounting reared its ugly (but in some instances, very innovative) head in never seen before proportions in 2009 as publishers attempt to retain readers and prevent them from alternating between titles. This category has also seen the biggest growth in free distribution copies to bulk up overall ABC figures. niche titles with a very clearly defined target market and an editorial emphasis on make do with what you have and can afford, on the other hand, appear to fare slightly better in the current climate. As South African magazines have always skewed towards providing the practical means to turn aspiration into inspiration, very few editors needed to make dramatic changes to their editorial content to retain an already loyal readership. overall, paid circulation (at least 50 per cent of cover price to qualify for ABC results as paid for) declined by a mere 2.2 per cent year on year in the third quarter of 2009. And despite the ABC limiting the percentage of copies reported as free distribution, this category saw a 19 per cent year on year in the same reporting period. However, this figure was boosted somewhat by the launch of some free distribution titles in the parenting category. Almost the most important development, albeit from a very low base, has been the considerable increase in the number of digital editions: 72 per cent year on year in the third quarter of 2009. limited to only the high circulation titles. niche titles were dropped from media schedules, with those carrying a high percentage of smaller direct advertisers having to resort to smaller book sizes and other measures to remain sustainable. There has also been a clear migration of volumes towards those titles aimed at the emerging middle class as marketers scramble to position their products and services in this market. research by the Unilever Institute at the University of Cape Town revealed that large portions of this segment (referred to locally as Black diamonds) is above average financially liquid and resilient in economic pressure, with their buying power growing exponentially year on year. This trend is expected to continue, as advertisers traditionally tend to put their money where the readers and buying power lies. The more established titles are cottoning on to this and are following in the footsteps of niche titles in increasing their efforts to more clearly define and profile their readership beyond the numbers. Advertising moving online remains a threat here as everywhere else in the world, as is the expected move of marketing spend to television and newspapers around the fIfA World Cup in 2010. However, magazine publishers are hoping to counter this by upping their game around accountability and increasingly offer advertisers interaction with readers across more than one media platform.
Advertising
After showing year-on-year growth of five per cent in 2008, magazine advertising revenue has declined by six per cent in 2009. The introduction of a national Credit Act in mid-2008, which tightened lending criteria for retail banks and limited access to credit, is considered by many to have provided South Africa with some insulation from the global economic meltdown; but it has also had a profound negative impact on consumer spending patterns. In July 2009, the month-onmonth decline in retail sales became more broad-based, with food and clothes joining the list of categories where consumer were curbing spend, a list previously dominated by non-essentials and items highly dependent on credit extensions. As a direct result retailers (the single biggest magazine advertising category) moved to media that offered both reach and frequency, with only weekly titles by their very nature still garnering a slice of the pie. Brand advertising too saw some declines, with advertising spend
fipp members
AssociAtions Magazine Publishers Association of South Africa (MPASA) Publishers 8 Ink Media Alchemy Publishing Avusa Media Cond nast Independent Magazines Intelligence Publishing Media24 new Media Publishing Panorama Publications Strika entertainment Touchline Media UpperCase Media suPPliers Honegger Media Marketing Paarl Media group Sappi limited
195
south africa
advertising data
advertising expenditure by medium (rand: m)
newspapers Magazines Television radio Cinema outdoor Internet Total
2001 2,520 1,279 4,146 1,206 62 382 53 9,648
2002 3,111 1,441 4,976 1,440 77 428 46 11,519
2003 3,430 1,503 5,762 1,710 87 518 50 13,060
2004 3,936 1,613 6,968 1,933 196 591 113 15,350
2005 4,917 2,141 7,742 2,799 591 789 140 19,119
2006 5,858 2,494 11,384 3,150 393 1,025 174 24,478
2007 6,783 2,728 15,772 3,503 359 1,161 272 30,578
2008 7,597 2,892 16,876 3,853 377 1,242 449 33,286
2009* 6,320 2,292 16,260 3,460 320 1,044 408 30,104
2010* 8,942 3,525 24,259 4,747 435 2,174 1,078 45,161

1.1 1.3 3.7 11.6 22.8

bar graph
line graph
= rand (m)
4000 3500 3000 2500 2000 1500 1000
60 50 40 30
8.7
20 10
50.7
0

-10 -20 -30 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Unilever SA edcon l'oral new Clicks Vodacom Communication Mr Price group Beiersdorf Consumer Prod Shoprite Holdings ford Motor Co este lauder
Source: Nielsen - Ad Dynamics

retail Health and beauty Travel, transport and leisure Business to business Banking Household Beverages education, government, welfare, health, region food Small display ads
Source: Nielsen - Ad Dynamics

Tobacco Alcohol (beer, wines & spirits) Advertising to children over-the-counter-drugs Banned by law Voluntarily stopped Restricted voluntarily
l l l l
196
south africa
magazine data
number of titles
type Consumer Business-to-Business free
Source: ABC Jun-Sep 2009
2004 550 640
2005 113 725
2006 317 184
2007
2008 218 174 35
2009 212 173 20

Media24 Caxton Avusa Media Associated Magazines ramsay, Son & Parker Cond nast Touchline Media Uppercase Media 8 Ink Media new Media Publishing
average magazine cover price (zar)

type Consumer
Source: ABC (estimate)
2008 23
2009 25

100 90 80 70 Source: AMPS (July 2008 - June 2009) 60 50 40

Subscription retail Sales free
Source: ABC Jun-Sep 2009 / 2008
2007 14 86
2008 12.8 74.5 12.8
2009 11.9 72.9 15.2

0 10 20 30 40 50 60 70 80 90 100
Adults (18+)
subscriPtion retAil / newsstAnd Free
20 10 0
magazine data

Car Speed & Sound drive out / Wegry Bike SA Auto Trader Topcar leisure Wheels Wiel Cars in Action Bakkie & Truck Action
women
30
men
Publisher
ramsay Son & Parker overdrive Publishing Media24 Bike Promotions The Car Trader Media24 ramsay Son & Parker ramsay Son & Parker Action Publications Action Publications
Frequency
Monthly Monthly 6 per year Monthly Weekly Monthly Monthly Monthly Monthly 6 per year
Circulation
82,000 45,000 37,000 32,000 21,000 21,000 16,000 11,000 11,000 8,000
Audited?

1,022 744 75 233 665 622 125 119 3.2 2.4 0.2 0.7 2.1 2 0.4 0.4
Cover Price (RAnd)

29.95 29.95 25.45 24.99 22 27.95 25.95 24.95 25.95 23
business/FinAnciAl/news
Business in Africa finweek financial Mail noseweek entrepreneur Sueed Magazine Personal finance Your Business Magazine SA Career focus The Thinker

BusinessInAfrica Magazine Media24 BdfM Publishers Chaucer Publications Smart Business Solutions Sueed SA Magazine Personal finance Infocus Publishing Test & data Services group Vusizwe Media

Monthly Weekly Weekly Monthly Monthly Monthly Quarterly 6 per year 10 per year Monthly

38,000 31,000 27,000 23,000 23,000 19,000 16,000 12,000 4,000 2,000


70 231 148 110 246 0.2 0.7 0.5 0.3 0.8 35 18.5 18.5 34.8 29.95 18 24.95 19.95 25 29.95
197
south africa
magazine data
Publisher
Hip2B2 national geographic Kids life After School Magazine Seventeen Saltwater girl Hype Hannah Montana new Media Publishing 8 Ink Media earthpig 8 Ink Media Media24 Panorama Publications disney enterprises (Southern Africa)
Frequency
7 per year Monthly Quarterly Monthly 6 per year 6 per year Monthly
Circulation
97,000 44,000 41,000 31,000 26,000 23,000 15,000
Audited?

287 185 0.9 0.6
Cover Price (RAnd)

free 22.95 free 24.95 21.95 24.95 17.95
generAl interest
Huisgenoot You drum People Bona Taalgenoot Heat readers digest lig People Puzzles
home interest
Tuis / Home SA garden and Home SA garden / SA Tuinpaleis Sarie Kos Conde nast Home & garden SA Home owner House & leisure food & Home entertaining Plum The gardener
Media24 Media24 Media24 Caxton Caxton ATKV Uppercase Media readers digest Tydskriftemaatskappy van die ng Kerk Caxton
Weekly Weekly Weekly Weekly Monthly 10 per year Weekly Monthly 11 per year Monthly
318,000 189,000 106,000 90,000 85,000 62,000 50,000 44,000 36,000 34,000
2,085 2,071 2,179 1,369 2,833 532 483 82 481
6.6 6.6 6.9 4.3 9 1.7 1.5 0.3 1.5
12.95 12.95 9.75 13.95 8.75 14.95 16.95 29.95 21.5 19.95
men's
Media24 Caxton Media24 Media24 Conde nast Avusa Media Associated Magazines Caxton Plum food Publications lonehill Trading
Monthly Monthly Monthly Quarterly 11 per year 11 per year Monthly Monthly Quarterly Monthly
64,000 55,000 54,000 50,000 41,000 39,000 36,000 34,000 30,000 29,000
210 638 254 346 292 209 575 240
0.7 2 0.8 1.1 0.9 0.7 1.8 0.8
26.95 26.95 27.95 29.95 34.95 39.95 31.95 28.95 free 19.95
sPeciAl interest
Weg / go Kick off getaway landbouweekblad SA Country life Wegsleep Soerlife 442 SA Hunter / Jagter Tight lines Sports Illustrated
Men's Health fHM Popular Mechanics gQ Stuff Wrapped
Touchline Media Uppercase Media Caxton Conde nast Avusa Media Spacegrow Investment Holdings
Monthly Monthly Monthly 10 per year 6 per year 6 per year
71,000 65,000 46,000 27,000 15,000 2,000
861 713 172 259 58
2.7 2.3 0.5 0.8 0.2

223 2,924 540 248 147 95 755 133 337 0.7 9.3 1.7 0.8 0.5 0.3 2.4 0.4 1.1
34.95 36.95 27.95 36.95 24.95 24.95
tv guides
TV Plus
Media24 Touchline Media ramsay, Son & Parker Media24 Caxton Media24 Avusa Media SA Hunter Publishing Tight lines Touchline Media

Monthly fortnightly Monthly Weekly Monthly Monthly 6 per year Monthly Monthly Monthly

92,000 53,000 52,000 42,000 35,000 34,000 32,000 32,000 30,000 29,000

25.5 9.5 29.95 13.5 26.95 21.45 18.5 21 25.5 30.95
women's monthlies
Sarie rooi rose Cosmopolitan finesse glamour True love Women and Home fairlady Ideas / Idees real Magazine
Media24
fortnightly
120,000
Yes
1,721
5.5
11.5
women's weeklies
Move Vroue Keur
Source: ABC (JulySeptember 2009)
Media24 Caxton Associated Magazines Caxton Conde nast Media24 Caxton Media24 Media24 Thought24 Publishing
130,000 115,000 97,000 90,000 85,000 83,000 80,000 74,000 73,000 63,000
788 858 984 276 549 2,943 335 927 204 854
2.5 2.7 3.1 0.9 1.7 9.3 1.1 2.9 0.6 2.7
24.95 24.95 31.95 24.95 24.95 19.95 24.95 26.95 24.95 9.95
Media24 Caxton
Weekly Weekly
123,000 79,000
Yes Yes
1,765 423
5.6 1.3
7 10.5
198
south korea
at a glance
Capital: eoul s population: 8,502,972 (July 2009) 4 median age: 7.3 years 3 gdp: 929.1 billion (2008) $ official language: orean K other language: nglish e literacy: 7.9% 9 Currency: outh Korean Won (KrW) s Total number of copies sold and/or distributed (consumer): 627.2 million Total number of magazine publishing companies (consumer): 1,124 Number of copies mailed annually: 203.3 million Tax imposed on purchases of goods/services by publishers: 0% Value Added Tax, or other tax, on magazine purchases: 0%
coMMentary
By Korea Magazine Association

The Korean magazine industry has undergone severe hardships since the global economic slump last year. although many say Korea is about to come out of recession and experience a long awaited revival, small-scale magazine publishers still struggle with financial difficulties. With an overflow of online information, many people look to the internet for information they used to obtain from magazines. free publications, a rise in both raw materials and labours also impose a heavy burden on publishing houses. in this time of global economic uncertainty, the Korea Magazine association (KMa) holds seminars on various subjects, especially on opening up in a new global market in order to provide publishing companies with helpful information to overcome this economic downturn. in december 2009, KMa will hold seMa, the seoul Magazine fair, which will be the first fair solely for Korean magazines. it will give publishers with a chance to promote their magazines to attendees. There will be a recruiting information centre within the fair to provide opportunities for skilled writers interested in working in the magazine industry. support from the Korean government for the magazine industry is not nearly enough, compared to support to other mass media.
fipp MeMbers
assoCiaTions orea Magazine association K publisheRs achette ein's Media H earst-Joongang Media H oongang M&B J aya Media Corporation K
199
south korea
advertising data
advertising expenditure by MediuM (krw: m)
newspapers Magazines Television radio Cinema outdoor internet Total 2001 3,364,617 291,989 1,964,633 199,106 27,200 748,300 128,000 6,723,845 2002 3,716,092 326,570 2,430,587 230,995 36,700 835,300 224,300 7,800,544 2003 3,709,848 298,221 2,355,327 227,414 42,200 686,100 355,900 7,675,010 2004 3,354,058 272,914 2,659,063 218,656 52,000 650,700 483,200 7,690,591 2005 3,420,451 333,945 2,640,648 224,261 50,000 685,800 662,500 8,017,605 2006 3,504,480 360,974 2,859,642 233,438 72,000 701,600 890,700 8,622,834 2007 3,820,425 400,861 2,902,818 233,404 75,600 561,280 1,268,000 9,262,388 2008 3,445,005 391,891 2,876,042 228,048 76,356 477,088 1,322,500 8,816,930 2009* 2,974,227 338,337 2,483,016 196,884 65,922 411,891 1,641,300 8,111,576 2010* 3,271,304 372,132 2,731,029 216,550 72,506 453,032 1,887,296 9,003,849

15.0 5.4

bar graph
line graph
= krw (m)
500000
25 20
0.9 2.6
39.1
15 10 5 400000
32.6
4.4
0 -5
300000

-10 -15 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 200000

amore pacific elC Korea loK lg Household and Health Care lg electronics p & g Korea samsung electronics dongsuh Co. namyang dairy product Co. orient golf
Source: KFAA (Korea Federation of Advertising Association)

Hygiene, beauty and cosmetics electronics food Communication industry Money, capital and insurance Household goods retail shops entertainment automotive education
Source: KFAA (Korea Federation of Advertising Association)
200
south korea
Magazine data
nuMber of titles
Type paid for free Total
Source: estimated by KMA

2004 2005 2006 2007 2008 2,145 1,799 3,944 2009 1,893 1,610 3,503 Consumer advertising in print advertising online exhibitions and events Copy sales
2008 60.6 3.8 2.2 33.4

Type Consumer

2006 2007 2008 2,467 2009 2,683 seoul Media group Joongang M&B design House Chosun living Media inc. HeM Korea Joongang sisa Media doosan Magazine BU The Book Company Kaya Media Hakwonsa
2004
2005

Type Consumer
2004
2005
2006
2007
2008 6.84
2009 7.3

100 90 80 70 60 50

subcription retail sales free Circulation
2005
2006
2007
2008 46.2 43 10.8
2009 48 42.8 9.2

0 10 20 30 40 50 60 70 80 90 100
adulTs (18+)
20
women
30
40
10 0

Tobacco alcohol (beer, wines and spirits) advertising to children over-the-counter-drugs
men
Banned by law
Voluntarily stopped
Restricted by law
l l l l
201
south korea
Magazine data

Motor Trend strada Car life Top gear autobike autoCar Korea Truck and special Vehicle
Publisher
Kaya Media strada Media Car life ltd Media Will Bike Journal Company C2 Media Truck Times
Frequency
Monthly Monthly Monthly Monthly Monthly Monthly Quarterly


Cover Price ($us)

4.8 8.7 7.8 5.2 6.1 7 26.1
Monthly Chosun new donga The information on Commodity prices Molnthly accounting Maekyung econnomy Monthly Trading price Bfl defense Times realty Magazine forbes Korea Chusun daily donga daily KprC association Hwoikyungsa Maekyung Hanjung infrasturucture snU legal/finacial Center defense Times duksan Joongang daily Monthly Monthly Monthly Monthly Weekly Monthly Monthly Monthly Monthly Monthly 10.4 10.4 15.6 8.7 3 15.6 8.7 7.2 8.52 10.4
Best Baby Mom and enfant Baby ange CoMangse Money Tree

seoul Media group design House samsung publilshing Mook House Korea eduation publishing poobare

Monthly Monthly Monthly Monthly Monthly Monthly 5.9 5.2 5 3.5 17.2 4.3
geneRal inTeResT
positive Thinking going Together Happily fountain reader's digest indigo+ing orbis sapientiae Monthly Woods Tomorrow osTiUM Vol. 1 Tea and Culture positive Thinking and people positive Thinking and people saemteosa doosan Magazine BU indigo punlishing Company akanet sanji punlishing Company Tommorow Bagel Communication early Morning Monthly Monthly Monthly Monthly 6 per year 2 per year Monthly Quarterly Quarterly 6 per year 1.7 2.2 2.2 2.6 7.8 10.5 3.5 7 10.5 10.5
home inTeResT
lemon Tree The House full of Happiness super recipe Casa living nail Up patissier Coffe and Tea Wedding 21 Coffe

Joongang M&B design House recipe factory sigongsa seed paper BnC World seoul Commune on force news and Magazine ivy line

Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 6.1 6.2 2.5 6.2 6.2 7.8 5.2 2.6 5.2
gQ Korea esquire arena Homme Maxim

doosan Magazine BU Kaya Media seoul Media group dMz Media

Monthly Monthly Monthly Monthly 6.8 5.7 5.7 4.3
202
south korea
Magazine data
speCial inTeResT
Men's Health illust pC sarang information protection space C3 Vitamin The BeetleMap Travel gamer'z fishing History design House fairy Tale nara Computer life security information space C3 Tnd plus BeetleMap game Culture darakwon Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 4.8 7 8.3 8.7 8.7 17.5 2.2 3.5 12 7.4
Tv guides
TV Journal Collection What Video TV english speaking TV Japanese speaking TV Chinese speaking Cable TV guide Talent TV Magazine TV Kindergarten pony pony

international Cultural Media donga TV Beat Boy Three life Three life Three life Korea Cable TV Broadcasting Korea TV Talent association TV guide Korea Broadcating publisher

Weekly 2 per year Monthly Monthly Monthly Monthly fortnightly Monthly Weekly Monthly 2.2 29.5 13.9 4.8 4.5 4.5 1.3 4.4 0.9 7.8
women's monThlies
Women donga Women Joongang Housewife life Woman sense Women Chosun Queen lady Kyunghyang Maison
Source: Ranked by Kyobo Bookstore / Yes24
donga daily Joongang daily Hakwonsa seoul Media group Chosun living Media Magazine plus Kyunghyang newspaper publishing MCK
Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly
8.7 8.7 9.4 8.7 8.5 8.5 8.5 5.7
203
spain
at a glance
Capital: adrid M population: 0,525,002 (July 2009) 4 median age: 1.1 years 4 gdp: 1.602 trillion (2008) $ official language: panish s other languages: atalan, galician, Basque C literacy: 7.9% 9 Currency: uro (eUr) e Total number of copies sold and/or distributed (consumer): 363.9 million Total number of publishing companies (consumer): 88 Total number of publishing companies (B2B): 364 Value Added Tax, or other tax, on magazine purchases: 4% Tax imposed on purchases of goods/services by publishers: 16%
fipp MeMbers
assoCiaTions sociacin de prensa profesional a y Contenidos Multimedia (ConeQtia) sociacin de revistas de informacin (ari) a sociacin espaola de editoriales de a publicaciones periodicas (aeepp) publisheRs xel springer espaa a diciones Cond nast e dipresse spain e ocus ediciones f y J espaa ediciones g lobus Comunicacion g rupo semana g achette filipacchi H einrich Bauer ediciones H ola! H otor press ibrica M Ba revistas r eader's digest r eed Business information r supplieRs rotecmedia p Ba images r gel s pM-Kymmene Corporation U inio z
advertising data
advertising eXpenditure by MediuM (: m)
2001 1,594 620 2,151 490 45 407 52 5,357
2002 1,531 590 2,185 485 45 409 72 5,316
2003 1,496 601 2,317 508 48 422 75 5,467
2004 1,584 664 2,676 540 41 442 94 6,042
2005 1,666 675 2,951 610 43 494 162 6,601
2006 1,791 649 3,186 637 42 529 310 7,144
2007 1,894 722 3,468 678 38 568 482 7,851
2008 1,508 617 3,082 641 21 518 610 6,998
2009* 1,116 444 2,473 552 13 435 647 5,680
2010* 1,082 430 2,511 539 12 427 734 5,735

l'oral espaa este lauder Telephone publishing procter & gamble espaa el Corte ingls Volkswagen-audi espaa BMW iberica lvmh perf.Y Cosmeticos iberica grupo itouch Movilisto Jet Multimedia espaa
Source: Infoadex 2007

Beauty and Cosmetics auto Home fashion distribution and Catering personal items sports and leisure Culture, education and media public and private services Building industry
Source: Infoadex
204
spain
advertising data
8.7 0.3 9.2 8.8 7.4 21.5

bar graph
line graph
= ( m)
800
15 10 5 0 -5 -10
700
600

-15 -20 500
-25 -30 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 400
Magazine data
nuMber of titles
Type Consumer B2B
Source: Infoadex

2003 2004 2005 417 2006 439 2007 455 2008 445 985 Consumer advertising in print Copy sales other
Source: "Notify of the communication", N 278. Specializanig Magazine
2008 43 56 1

Type Consumer
Source: Infoadex
2003
2004
2005 374
2006 396
2007 416
2008 430

grupo Hachette filipacchi grupo rBa grupo Cond nast grupo zeta grupo Motorpress iberica g + J espaa Unidad editorial Hola prisa grupo axel springer
Source: Infoadex (Advertising investment to price tariff )

Type Consumer
Source: Infoadex
2005 3.0
2006 3.5
2007 3.4
2008 3.4
205
spain
Magazine data
100 90 80 70 60 50

subscription retail sales/newsstand free 2004 9.1 90.9 2005 7.0 93.0 2006 7.0 93.0 2007 7.8 90.0 2.7 2008 7.8 89.4 2.7
Source: Notify of the communication, N 278. Specializanig Magazine

0 10 20 30 40 50 60 70 80 90 100
adulTs (18+)
40 30
subsCRipTion
Source: EGM
women
20 10 0
ReTail / newssTand fRee

Tobacco alcohol (beer, wines & spirits) advertising to children Banned by law
men
Voluntarily stopped
Restricted by law
l l
206
spain
Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (euro)
men's magazines
fHM dt downtown Mens Health Man gQ primera linea playboy focus ediciones focus ediciones Motorpress ibrcica grupo zeta Conde nast sa grupo zeta prisma Monthly Monthly Monthly Monthly Monthly Monthly Monthly 161,326 74,060 68,476 54,864 39,131 27,488 16,864 Yes Yes Yes Yes Yes Yes Yes 478 151 155 93 137 1.3 0.4 0.4 0.2 0.4 2.4 2.7 3.0 3.0 3.0 3.0 3.5
women's monThlies
glamour Cosmopolitan elle

Conde nast sa grupo g+J Hachette filipacchi

Monthly Monthly Monthly

253,958 194,887 184,090

Yes Yes Yes

489 790 612 1.3 2.1 1.6 1.7 2.6 3.0
women's weeklies
pronto Hola diez Minutos Que Me dices Cuore semana lecturas publicaciones Heres Hola sa Hachette filipacchi Hachette filipacchi grupo zeta rBa revistas rBa revistas Weekly Weekly Weekly Weekly Weekly Weekly Weekly 974,254 537,270 376,101 309,039 216,959 205,069 198,931 Yes Yes Yes Yes Yes Yes Yes 3,097 2,167 1,186 982 543 1,142 1,060 8.2 5.7 3.1 2.6 1.4 3.0 2.8 1.0 1.8 1.8 1.2 1.2 1.8 1.8
finanCial/business/news TiTles
emprendedores Capital actualidad econmica Mi cartera de inversin Hachette filipacchi grupo g+J Unidad editorial inversor ediciones sl Monthly Monthly Weekly Weekly 64,022 35,088 19,175 14,134 Yes Yes Yes Yes 188 72 47 81 0.5 0.2 0.1 0.2 2.8 2.8 3.0 2.7
geneRal inTeResT TiTles

national geographic interviu Tiempo

rBa revistas grupo zeta grupo zeta


196,478 94,461 42,929

Yes Yes Yes

1,234 775 183 3.3 2.0 0.5 3.0 2.5 3.0
TV guides
Teleprograma supertele Tele novela Tele indiscreta

Hachette filipacchi Hachette filipacchi Hachette filipacchi Hachette filipacchi


145,760 75,570 68,601 30,025

Yes Yes Yes Yes

274 166 192 149 0.7 0.4 0.5 0.4 0.8 1.0 1.0 1.0
ConsumeR speCial inTeResT

Muy saludable Muy interesante Mi Bebe y Yo el Mueble super pop Quo fotogramas Computer Hoy Mi Casa Jueves, el rBa revistas grupo g+J sfera editores rBa revistas publicaciones Heres Hachette filipacchi Hachette filipacchi axel springer Hachette filipacchi rBa revistas Monthly Monthly Monthly Monthly fortnightly Monthly Monthly fortnightly Monthly Weekly 281,904 245,815 220,384 217,435 169,684 134,546 97,476 95,609 92,119 74,441 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 1,173 2,100 608 1,256 519 1,179 559 434 516 556 1.4 5.5 1.6 3.3 1.4 3.1 1.5 1.2 1.4 1.5 2.0 2.5 2.4 2.5 1.8 2.5 2.5 1.8 2.0 2.2
ChildRens / Teen
super pop Bravo nintendo accion Barbie playstation rv. oficial Top Music Witch Cartoon network
Source:EGM/ OJD / Gua de Medios 2008
publicaciones Heres Bauer axel springer rBa revistas grupo zeta grupo V disney grupo zeta
fortnightly fortnightly Monthly Monthly Monthly Monthly Monthly Monthly
169,684 163,508 69,524 57,867 46,782 43,868 37,564
Yes Yes Yes Yes Yes Yes Yes no
169 123 115 107 162 68 71 62
6.9 5.1 4.7 4.4 6.6 2.8 2.9 2.5
1.8 1.8 3.0 3.0 5.0 2.0 3.1 4.0
207
sweden
at a glance
Capital: tockholm s population: ,059,651 (July 2009) 9 median age: 1.5 years 4 gdp: 479 billion (2008) $ official language: wedish s other languages: ami and finnish s literacy: 9% 9 Currency: wedish Krona (seK) s
Total number of magazine publishing companies (consumer): 50 Total number of magazine publishing companies (B2B): 63 Tax imposed on purchases of goods/services by publishers: 25% Value Added Tax, or other tax, on magazine purchases: 6%
commentary
By Swedish Magazine Publishers Association (Sveriges Tidskrijter)

in 2008 nearly 23 million audited copies of swedish magazines (350 million copies over the year) were circulated, the highest figure so far this decade. at this time there were 438 magazines with an audited circulation in sweden. More than 40 per cent of the population reads a magazine on an average day, and the average reader spends more than 30 minutes reading magazines every day. The swedish magazine market has an annual turnover of about 700m (at the exchange rate of april 2009); where about 60 per cent of the earnings derive from sold copies and roughly one third derive from advertising investments. from a total of 3.2bn spent on advertising in sweden in 2008, almost eight per cent, or 250m, was invested in the magazine market. almost 90 per cent of all swedish magazines are printed in sweden. seven per cent are printed in another nordic country and approximately five per cent in another european country. eighty-nine per cent of newspapers and magazines circulated in sweden are collected for recycling a very high figure by international standards. The swedish Magazine publishers association represents nearly 400 swedish magazines.
fipp members
assoCiaTions wedish Magazine publishers association s (sveriges Tidskrifter) publisheRs donia a llers frlag a onnier Media group B gmont Karnan e achette filipacchi sverige H jemmet Mortensen H dg Communications i rf Media l eader's digest r Tg sverige T supplieRs olmen paper H
advertising data
advertising eXpenditure by medium (skr: m)
newspapers Magazines Television radio Cinema outdoor internet Total 2001 8,325 2,411 3,509 508 79 742 963 16,537 2002 7,728 2,127 3,446 480 79 797 1,225 15,884 2003 7,774 2,094 3,518 447 70 825 1,164 15,892 2004 7,851 2,177 3,749 491 59 925 1,455 16,706 2005 8,297 2,259 4,143 515 68 1,000 1,974 18,256 2006 8,888 2,427 4,546 643 74 1,068 3,004 20,650 2007 9,116 2,482 4,698 701 91 1,039 4,069 22,198 2008 8,816 2,523 4,969 728 104 1,060 4,847 23,046 2009* 7,104 1,928 4,198 629 100 939 4,574 19,472 2010* 6,775 1,848 4,259 605 105 889 4,749 19,230
208
sweden
advertising data
share of adspend (%) magazine adspend growth 2001-2010
bar graph
line graph
= skr (m)
3000
10 21.0 21.6 4.6 0.4 3.2 3.2 38.3 0 -5 -10 21.6 10.9 -15 -20 -25 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 5
2500
2000

1500
top advertisers (consumer)

l'oral sweden procter & gamble Unilever sverige arla foods Beirsdorf
top advertisers (b2b)

datafreningen i sverige Telia Microsoft Kellfri Hewlett packard sverige
magazine data
number of titles
Type B2B & Consumer 2003 419 2004 425 2005 428 2006 443 2007 445 2008 438

Consumer advertising in print exhibitions & events Copy sales Business-to-business advertising print exhibitions and events Copy sales 2007 31 5 64 2008 29 3 68

Type Consumer Business-to-business 2003 145 322 2004 160 257 2005 180 277 2006 200 290 2007 210 290 2008 218 285
54 7 39
53 4 43

subscription retail sales 2005 89.4 10.6 2006 89.3 10.7 2007 89.9 10.1 2008 90.6 9.4
major b2b and consumer magazine publishers

svenska aller aB Bonnier Tidskrifter aB forma publishing group aB egmont Krnan aB lrf Media aB idg international data group aB egmont Tidskrifter aB Talentum Media aB frlags aB albinsson & sjberg Hjemmet Mortensen aB
Source: UC Branschrapport Tidskriftsfrlag 2009:2 (both b2b and b2c)

0 10 20 30 40 50 60 70 80 90 100
subsCRipTion
ReTail / newssTand
209
sweden
magazine data
average issue readership
100 90 80 70 60 50 40

Banned by law
Voluntarily stopped
Restricted by law
l l l l
20 10 %

Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (skR)
Vi bilgare MC-folket Teknikens Vrld nostalgia Motor Magazine Classic Motor Bilsport Motorfraren oK frlaget sMC Bonnier Tidskrifter albinsson & sjberg egmont Tidskrifter albinsson & sjberg MHf 18 per year 8 per year fortnightly Monthly Monthly 24 per year 8 per year 137,100 54,800 48,100 44,000 39,100 36,900 35,400 Yes Yes Yes Yes Yes Yes Yes
business/FinanCial/news
sunt frnuft privata affrer aktiespararen Veckans affrer affrsvrlden fokus Magasinet filter skattebetalarna Bonnier Tidskrifter aktiespararna Bonnier Tidskrifter Talentum fpg Media offside press 8 per year Monthly 11 per year 41 per year 41 per year 43 per year 6 per year 84,400 74,500 69,500 33,700 26,200 24,100 Yes Yes Yes Yes Yes Yes no
Kalle anka & Co Kamratposten okej Julia egmont Tidskrifter Bonnier Tidskrifter egmont Krnan egmont Krnan 48 per year 17 per year Monthly fortnightly 83,000 Yes
geneRal inTeResT
land icakuriren Kvllsstunden reader's digest det Bsta Vi national geographic family living lrf Media forma publishing group Tidningshuset Kvllsstunden reader's digest Kf Media Bonnier publications Bonnier Tidskrifter 46 per year 45 per year Weekly Monthly Monthly 15 per year 8 per year 224,300 170,200 51,000 49,100 37,900 35,200 33,100 Yes Yes Yes Yes Yes Yes Yes
women
30
adulTs (18+)
men
210
sweden
magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (skR)
home inTeResT
Hem & Hyra Hemma i HsB Villagaren ppet Hus Hus & Hem skna hem allt om trdgrd allt i hemmet drmhem & Trdgrd elle interir Hyresgstfreningen HsB Villagarnas riksfrbund riksbyggen forma publishing group Bonnier Tidskrifter Bonnier Tidskrifter Bonnier Tidskrifter lrf Media aller Magazine 8 per year 8 per year 5 per year 5 per year 14 per year 14 per year 15 per year 16 per year 14 per year 10 per year 535,700 434,000 307,900 178,300 100,800 92,600 86,200 80,600 74,400 54,400 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
gr det sjlv slitz Magazine Caf King Magazine Bonnier publications MdM Tidskrifter aller Magazine egmont Tidskrifter 18 per year Monthly Monthly Monthly 63,400 32,600 28,700 25,900 Yes Yes Yes Yes
Tv guides
se & Hr allers frlag Weekly 127,000
women's monThlies
amelia femina MBra damernas Vrld Tara M-magasin elle Cosmopolitan laura glamour Bonnier Tidskrifter allers frlag allers frlag Bonnier Tidskrifter Bonnier Tidskrifter Bonnier Tidskrifter aller Magazine aller Magazine allers frlag Bonnier Tidskrifter fortnightly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 104,200 102,100 95,500 92,100 92,100 87,500 75,300 75,200 63,200 60,100 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
women's weeklies
Hemmets Journal allers Hemmets Veckotidning ret runt svensk damtidning Hnt extra allas
Source: TS
egmont Tidskrifter allers frlag allers frlag allers frlag allers frlag allers frlag allers frlag
50 per year 50 per year 50 per year 50 per year 50 per year Weekly 50 per year
217,800 216,000 207,600 166,200 137,600 130,100 117,000
211
switzerland
at a glance
capital: ern B population: ,604,467 (July 2009) 7 median age: 1 years 4 gdp: 500.3 billion (2008) $ official languages: erman, french, italian g other languages: nglish e literacy: 9% 9 currency: wiss franc (CHf) s
Current rate of tax imposed on purchases of goods and services by publishers 7.60% Value Added Tax (VAT), or other taxation, imposed on magazine purchases? 2.40%
fipp MeMbers
associaTions istripress d publishers xel springer schweiz a dipresse group e arquard Media M otor-presse schweiz M eader's digest schweiz r ingier r amedia T ogel Business Media V suppliers ditions atlas e ds Media data services M ayot naville distribution p wiss post international s
advertising data
advertising eXpenditure bY MediuM (chf: m)
2001 2,150 736 494 129 40 603 19 4,171
2002 1,861 685 527 129 38 571 20 3,831
2003 1,646 656 533 127 38 566 30 3,596
2004 1,134 767 737 129 50 392 29 3,238
2005 1,157 795 810 135 50 402 107 3,456
2006 1,328 808 889 136 50 423 156 3,790
2007 1,415 872 1,054 137 47 437 223 4,185
2008 1,438 859 1,119 136 42 448 288 4,330
2009* 1,294 773 1,063 133 34 404 326 4,027
2010* 1,294 773 1,085 133 34 424 366 4,109

Coop Migros l'oral Beiersdorf nestl Unilever swisscom die post Credit suisse Coop City
Source: Media Focus

investment products Travelling and hotels new cars Watches & jewellery furnishings finance image over-the-counter pharmacy Convenience food retail services
Source: Media Focus
212
switzerland
advertising data
6.7 1.0 3.1 10.3 33.2

bar graph
line graph
= chf (m)
1000
20 15 10 5
19.8
25.8
800
0

-5 -10 600
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Magazine data
nuMber of titles
Type Consumer 2003 2004 2005 1,118 2006 1,242 2007 1,428 2008
Source: Federal Agency for the Print and Mass Communications. (* doesn't include unaudited titles)

100 90

ringier edipresse publications Tamedia nzz gruppe Basler zeitung Medien espace Media groupe az Medien gruppe lz Medien gruppe sdostschweiz Mediengruppe Vogt-schild Medien
Source: Media Trend Journal 5/2008
80 70 60 50 40 30 20 10 0

Tobacco alcohol (beer, wines & spirits) advertisig to children over-the-counter-drugs Banned by law Restricted by law Voluntarily stopped Restricted voluntarily
l l l l
l l l
Source: MACH Basic 2008-1, WEMF AG fr Werbemedienforschung
women
men
adulTs (18+)
213
switzerland
Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (ChF)
women's monThlies
edelweiss (f) Bolero (g) ringier ringier Monthly Monthly 23,328 20,052 Yes Yes 62 71 9.40 3.50 6.00 7.90
annabelle (g) Tamedia fortnightly 69,227 Yes 259 12.90 5.90
women's weeklies
si style (g) fmina* (f) glckspost (g) ringier edipresse publications ringier Weekly Weekly Weekly 330,000 209,012 141,622 no Yes Yes 274 263 272 13.70 39.60 13.60 3.90 3.50
general inTeresT
das Magazin* (g) Beobachter (g) schweizer illustrierte (g) nzz folio* (g) schweizer familie (g) das Beste aus reader's digest (g) illustrazione Ticinese** (i) l'illustr (f) die Weltwoche (g) Tamedia axel springer schweiz ringier neue zrcher zeitung Tamedia das Beste aus readers digest Tredicom ringier die Weltwoche Weekly fortnightly Weekly Monthly Weekly Monthly Monthly Weekly Weekly 500,000 311,910 225,753 204,958 179,275 135,120 130,776 92,075 85,772 no Yes Yes Yes Yes Yes Yes Yes Yes 622 950 889 622 658 345 152 333 378 15.8 24.1 22.6 15.8 16.7 8.8 59.4 26.0 9.6 4.00 4.50 4.50 6.20 4.50 5.70

K-Tipp (g) saison Kche (g/f/i) Bon savoir (f) gesundheitstipp (g) Kochen (g) gesundheit sprechstunde (g) Tierwelt (g) pC-Tipp (g) zeitlupe (g) le Menu (g/f) Ki Konsumenteninfo Verlag saison Kche edition plus Ki Konsumenteninfo az Medien ringier zofinger Tagblatt idg Communications pro senectute schweiz schweizer Milchproduzenten fortnigthly Monthly Monthly Monthly Monthly fortnightly Weekly Monthly Monthly Monthly 278,549 182,239 104,279 103,177 92,646 87,656 73,451 72,830 71,497 65,923 no Yes Yes no Yes Yes Yes Yes Yes Yes 978 624 385 568 329 577 314 274 147 273 24.9 11.4 30.1 13.5 8.4 14.7 8.0 7.0 3.7 5.2 3.00 4.20 3.50 3.00 6.00 3.50 4.30 3.90 5.00 6.50
Financial/business/news
Cash daily** (g) Bilanz (g) finanz und Wirtschaft (g) Handelszeitung (g) stocks (g) Bilan (f) pMe-Magazine (f) ringier axel springer schweiz Tamedia axel springer schweiz axel springer schweiz edipresse publications axel springer schweiz daily fortnightly Biweekly Weekly Weekly Monthly Monthly 113,000 38,660 34,604 30,861 20,736 19,047 12,053 no Yes Yes Yes Yes Yes Yes 70 221 123 129 49 100 54 1.8 5.6 3.1 3.3 1.3 7.8 4.2 9.00 4.50 4.80 5.50 6.00 9.80
TV guides
TVtglich* (g) Tl top matin* (f) TV guide* (f) TV star (g) Tele (g) TV2 (g) Ticino7* (i) TV8* (f) TVvier (g) Tamedia /riniger edipresse publications edipresse publications axel springer schweiz axel springer schweiz axel springer schweiz soc. edit. Corierre del Ticino ringier axel springer schweiz Weekly Weekly Weekly Weekly Weekly fortnightly Weekly Weekly Monthly 1,182,000 210,212 189,510 170,395 160,895 110,000 93,617 83,119 59,469 no Yes Yes Yes Yes no Yes Yes Yes 976 439 333 266 520 104 141 201 97 24.8 34.3 26.0 6.8 13.2 2.7 55.3 15.8 2.5 3.50 3.00 3.80 3.00 2.90 3.20 5.50
Source: WEMF fr Werbemedienforschung: MACH Basic 2008-1, Auflagenbulletin 2007; Verband Schweizer Presse, Cover Prices * = Supplement, ** = free distribution; G = german, F = french, I = italian
214
tHailand
at a glance
capital: Bangkok Population: 65,905,410 (July 2009) median age: 33.3 years gDP: $273.3 billion (2008) official language: Thai other lang uage: English literacy: 92.6% currency: Baht (THB)
FiPP MeMBers
AssociAtions The Magazine Association of Thailand (TMAT) PuBlisHers Amarin Printing & Publishing Burda Thailand Hachette Filipacchi Post Inspire Entertainment Media Expertise International Nation Multimedia Group Reader's Digest Siam Sport Syndicate vBT Communications suPPliers Kyodo Nation Printing Services
adVertising data
adVertising eXPenditure BY MediuM (tHB: m)
Newspapers Magazines Television Radio Cinema Outdoor Internet Total 2001 16,465 3,111 32,879 5,136 370 1,999 150 60,110 2002 17,583 3,639 37,340 6,170 596 2,351 160 67,839 2003 19,858 4,560 42,290 6,662 896 3,699 175 78,140 2004 24,722 6,122 47,173 6,850 1,334 4,051 344 90,596 2005 24,746 6,775 50,020 7,055 1,723 5,349 150 95,817 2006 23,193 6,748 53,473 7,459 2,163 5,976 170 99,181 2007 23,840 6,650 53,484 7,273 4,391 6,008 187 101,834 2008 22,537 6,575 51,137 7,899 4,252 6,418 221 99,038 2009* 18,030 5,918 52,671 6,714 4,039 6,546 232 94,150 2010* 18,210 5,977 54,251 6,781 4,080 6,677 243 96,219
sHare oF adsPend (%)

6.5 0.2 22.8
Magazine adsPend groWtH 2001-2010

BAR GRAPH
LINE GRAPH
= THB (M)
8,000
35
4.3 8.0
30 25 20
6.6
7,000
15 10
6,000
5,000

5 0
4,000
-5 -10 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 3,000
FIPP WORLD MAGAzINE TRENDS 2009/2010
215
thailand
Magazine data

Nagleng Rotkraba Formula Yan-Yont Car Stereo Nagleng Rot 4 Wheels Gm Car Off Road Grand Prix Nagleng Motorcycle Auto Bild Thailand Motorcycle Car Krung-Siang Rotyont Yanyont Printing Inter Media Consultant Yanyont Printing Inter Media Consultant Yanyon Printing Inter Media Consultant Gm Multimedia Public Grand Prix Int'l Grand Prix Int'l Yanyont Printing Burda (Thailand) Grand Prix Int'l Inspire Entertainment Ten Promotion Co.,
Publisher
Frequency
Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Fortnightly Monthly Monthly 45 Days

Cover Price (thb)

70 70 70 70 70 70 90 80 70 50 60 50 100 70
entertAinment
Tv Pool Koosang-Koosom Dara Pharb-Pa-Yont In Magazine Pharp-Pa-Yont Banterng Hello! (Thailand) Ok! Dara Daily Tabloid Hamburger

Note Publishing Koosang Koosom (Thailand) Amnuyweb Printing Blis Publishing Thaimax Printing Burda (Thailand) Media Transasia Thailand News Generation Day Poets

10 Days Weekly Fortnightly Weekly Fortnightly Fortnightly Fortnightly Monthly

20 25 50 25 95 70 40 80
FinAnciAl/Business/mArketing
Brand Age Karn-Ngern Thanakarn Marketeer Phoo-Jad-Karn Mba Thaicoon Boss Positioning Business.Com Dok Bia Make Money Eleader Econ News
Thaikoon Brandage Holding Media Associated Marketeer Manager Media Group Public Good Media Co.Th Thaikoon Brandage Holding Richcyboss Thai Day Dot Com A.R.Information & Publication Dok Bia J.M.T. Publishing A.R.Information & Publication
Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly
90 75 90 100 100 70 90 90 85 60 70 85 26545
generAl interest
Ma-Ti-Chon Sud Subdha Nation Sud Subdha National Geographic Sara Ka-Dee Siam Rath Subdha Wijarn Fashion Review Moh Chao Bahn
Matichon Public Nation Multimedia Group Public Amarin Printing & Publishing Public viriya Business Siamrath Srisiam Printing Moh Chao Baht Printing Amarin Printing & Publishing Public Gm Multimedia Public Home Buyer Guide Post Int'l Media Media Expertise Int'l (Thailand) Agro Media Home Buyer Guide Amarin Printing & Publishing Public Media Transasia Thailand Hook Press & Design Watta Classified
Weekly Weekly Monthly Monthly Weekly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly
40 40 120 120 35 100 40
Home & DecorAtion

Bahn Lae Suan Home&Dcor Home Buyers'guide Elle Decoration Living Etc Life & Home Decoration Guide Room Living In Thailand Bahn Nai-Fun Open House 100 90 50 100 95 90 90 90 100 80 100
216
thailand
Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (thb)
liFestyle
Thailand Tatler Mars Prestige Thailand Hi! Expression (Thai) A Day Monthly
Bule Mango Publishing Thai Day Dot Com Media Expertise Int'l (Thailand) Phart Asia Publishing Media Transasia Thailand Day Poets
Monthly Monthly Monthly Monthly Monthly Monthly
120 80 150 90 Free 70
liFestyle + trAvel
Hi-Class
Hi Class Magazine
Monthly
90
men
FHM GM(Monthly) GM 2000 Esquire Maxim Penthouse Cute Inspire Entertainment Gm Multimedia Public Gm Multimedia Public Gray Metter Gmm Times Pen Publishing Y.N.A. Monthly Monthly Monthly Monthly Monthly Monthly Monthly 100 90 90 80 100 180 180
PArenting/cHiDren
Rakluke Modern Mom Bantuek Khun Mae Real Parenting Mother & Care M&C (Mae Lae Dek) Mother & Baby
Rakluke Group Rakluke Group Family Direct Amarin Printing & Publishing Public Gm Multimedia Public 17 Printing Siaminter Multimedia Public
Monthly Monthly Monthly Monthly Monthly Monthly Monthly
85 75 70 85 70 70 75
sPeciAl interest
Hair Chee va Jit Gourmet & Cuisine Health Today Health & Cuisine Slimming Phototech We Gm Watch Hair & Beauty Studio Shutter Photography Shape Kae Jon Silapa Wattanatham Hair Today
Media Expertise Int'l (Thailand) Amarin Printing & Publishing Public Media Assosiated Tims (Thailand) Amarin Printing & Publishing Public Siaminter Multimedia Public Media Network Amarin Printing & Publishing Public Gm Multimedia Public Wongsawang Publishing Image Focus , Part. Amarin Printing & Publishing Public Workpoint Publishing Co., Lrd. Matichon Public Bangkok Sarn Co., Lrd.
Monthly Fortnightly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly
85 55 75 70 90 70 70 120 100 80 120 90 49 100 80
sPort
Swing Golf Digest Star's Soccer Golfer Online Smart Golf Media Expertise Int'l (Thailand) Panwin Intermedia & Publishing Siamsport Media Management Blue & Green Publishing Smart Golf Monthly Monthly Weekly Monthly Monthly 100 150 20 100 80
217
thailand
Magazine data
Publisher
What Hi-Fi Pc T3 Chip Commart Digital Camera Computer Today E-World Stuff Shopping Computer Pc World Micro Computer E-Commerce Makan A.R. Information & Publication Pen Publishing vbt Communication A.R. Information & Publication Pen Publishing A.R. Information & Publication The Aspirers Group Inspire Entertainment Shopping Computer The Aspirers Group Se-Education Public Media Assosiated
Frequency
Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly


Cover Price (thb)

80 75 150 95 75 150 55 75 100 55 75 70 65
tecHnology
teen
Seventeen Student Weekly Spicy Weekly Ter Kab Chan Nation Junior S Cawaii I-Spy Media Transasia Thanland Post Publishing Public Note Publishing Sarppasarn Publishing (2004) Nation Multimedia Group Public Inspire Entertainment Srisiam Printing Monthly Weekly Weekly Fortnightly Fortnightly Monthly Monthly 90 10 25 70 20 80 60
trAvel
Tiew Rob Lok Anywhere Honeymoon+Travel(Thai Edition) Or Sor Tor Trips Outdoor Thailand Atita Publication Magic Production Honeymoonhiway Tourism Authority Of Thailand Worldtrips Outdoor (Thailand) Monthly Monthly Monthly Monthly Monthly Monthly 90 95 95 75 90 70
Women's montHlies
Praew Elle Cleo Lisa Weekly Image Harper's Bazaar Marie Claire Cosmopolitan Madame Figaro Sakul Thai Phoo Ying (Monthly) Her World In Style Thailand Front:mini (Monthly) Mae Bahn Amarin Printing & Publishing Public Post Int'l Media Post Int'l Media Burda (Thailand) Image Publishing Media Expertise Int'l (Thailand) Hfpost-Mc Advance Publishing Gmm Inter Publishing Co., Aksornsobhon Pooying Publishing Gmm Times Amarin Printing & Publishing Public Poema Maebahn Monthly Monthly Monthly Weekly Monthly Monthly Monthly Monthly Monthly Weekly Monthly Monthly Monthly Monthly Monthly 90 90 90 45 99 90 80 80, 60 90 45 90 80 90 75 60
Women's FortnigHtlies
Di-Chan Lips Priew Ploy Gaem Petch Sud Sapda (Praew) Kwan Ruen Ying Thai Advance Publishing Emmalute Publishing Co., Priew Srisara Amarin Printing & Publishing Public Srisiam Printing Co. Aksornsobhon Fortnightly Fortnightly Fortnightly Fortnightly Fortnightly Fortnightly Fortnightly 100 100 90 90 80 50 45
Women's Weeklies
Woman Plus Gm Multimedia Public Weekly Free
218
uKraine
at a glance
capital: iev K population: 5,700,395 (July 2009) 4 median age: 9.5 years 3 Gdp: 179.6 billion (2008) $ official language: krainian U other language: ussian R literacy: 9.4% 9 currency: ryvnia (UAH) H
Value Added Tax, or other tax, on magazine purchases: 20%
fipp members
publIsHeRs urda Ukraine B dipresse Ukraine E gmont Ukraine E achette Filipacchi Press H ndependent Media I otor Press Ukraina M oftpress S
advertising data
advertising eXpenditure bY medium ($us: m)
2001 Newspapers Magazines Television Radio Cinema Outdoor Internet Total
2002 15 14 85 8 38 1 161
2003 32 29 130 8 60 1 259
2004 30 50 163 14 3 87 2 348
2005 55 76 237 20 5 116 2 511
2006 65 102 350 27 7 152 6 709
2007 84 164 483 42 9 201 11 994
2008 90 218 475 40 13 190 21 1,047
2009* 36 93 237 16 3 70 16 471
2010* 39 105 268 19 4 73 19 527

2.0 18.1 1.2 3.8 20.8 8.6

BAR GRAPH
LINE GRAPH
= $US (M)
250
120 100 80 60 40 20 0
200
150
100

-20
-40 -60 -80 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
50
219
ukraine
advertising data
Samsung Electronics LG Electronics Procter & Gamble Hexagone Noblesse Kyivstar GSM Seldico L'Oral Imige Holding Beiersdorf
Source: ADEX Monitoring 2007

Auto Communication Cosmetics Trade Medicine Alcohol Perfumery Entertainment Clothing Computers
magazine data
number of titles
Type Consumer / B2B 2003 2004 2005 2006 2007 1,739* 2008
Source: "Ukrainian post" and DP "Pressa" data, UAPP calculations
* Total figure. No clear definition to separate customer and B2B magazines

100 90 80

Burda Ukraine Blitz Inform Edipresse Ukraine Avtocentre UMH Independent Media KP Publication Hachette Filipacchi Presse S.A. Svet Kartel
70 60 50 40 30

Tobacco Alcohol (beer, wines & spirits) Advertising to children Banned by law Restricted by law Voluntarily stopped Restricted voluntarily
l l l
220
men
10
women
20
adulTs (18+)
ukraine
magazine data
women's weeKlIes
Liza Otdohni Burda Ukraine Burda Ukraine Weekly Weekly 210,000 27000 No 1,477 8.38 0.35
women's FoRTnIGHTlIes
Viva! Edipresse Ukraine Fortnightly 100,000 No 208 1.18 1.1
women's monTHlIes
Edinstvennaya Dobrye Sovety Natali Cosmopolitan Karavan Mini Zhenskiy Zhurnal Zhinka Edipresse Ukraine Burda Ukraine Blits-Inform Independent Media Karavan Media Burda Ukraine Svet Press of Ukraine Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 280,000 270,000 150,000 135,000 130,000 100,000 75,000 55000 No No No No No No No 782 389 863 267 217 147 251 4.44 2.21 4.9 1.52 1.23 0.84 1.42 1.18 0.8 1.7 2.2 1.9 1.12 1.18
men's
Maxim XXL MensHealth Playboy Ego Hachette Filipacchi Presse Media Print Independent Media Burda Ukraine Perekhid Media Monthly Monthly Monthly Monthly Monthly 80,000 65,000 55,000 35,000 25,000 No No No No No 214 98 64 98 62 1.22 0.56 0.37 0.56 0.35 2 2.1 2.8 2.25 2.8
consumeR specIal InTeResT

Lyublyu gotovit Burda Gastronom Burda Ukraine Burda Ukraine Kartel Monthly Monthly Monthly 700,000 65,000 50,000 No No No 469 193 16 2.66 1.1 0.1 0.14 2.5 2.07
FInancIal / busIness / news

Biznes Kontrakty Correspondent Vlast' Deneg Ekspert Ukraine Companion Delovoi Blits-Inform Galitskie Kontrakty Kp Publication Kartel Media Invest Group Maximum Perekhid Media Limited Weekly Weekly Weekly Weekly Weekly Weekly Fortnightly 60,000 56,000 50,000 43,000 25,000 24,000 18,000 No No No No No No No 124 25 157 51 35 35 39 0.71 0.22 0.89 0.29 0.2 0.2 0.22 1.9 1 1 0.9 1 0.8 1.9
cHIldRen's / Teen's
Young Lady Mademuazel Edipresse Ukraine Molodizhni Vydannya Monthly Monthly 70,000 70,000 No No 59 136 0.34 0.78 1.4 2
Tv GuIdes
Telenedelya Art-Mozaika Telegid Teleskop 7+ 7ja TV Park Serial TV Ekran UMH Art-Mozaika Mega-press UMH 7 Plus 7 Media TV-Park UMH Edipresse Ukraine Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly 426,000 330,000 310,000 250,000 200,000 130,000 100,000 85,000 No No No No No No No No 1,907 782 629 557 415 635 377 182 10.82 4.44 3.57 3.16 2.35 3.60 2.14 1.04 0.3 0.3 0.3 0.4 0.7 0.1 0.4 0.5
Source: ADEX Monitoring 2007, TNS Ukraine MMI 2007/3+4, Ukrainian post subscription catalog
221
united arab eMirates

at a glance
capital: Abu dhabi population: 4,798,491 (2009) median age: 30.1 years gdp: $262.2 billion (2008) official language: Arabic other languages: persian, english, hindi, urdu literacy: 77.9% currency: emirati dirham (Aed)
Total number of magazine publishing companies (consumer): 123 Tax imposed on purchases of goods/services by publishers: 0% Value Added Tax, or other tax, on magazine purchases: 0%
coMMentary
By the Middle Eastern Publishers Association

The magazine sector in United arab emirates has been particularly affected by the economic turmoil that prevailed not just over the country or the region but the entire global market. 2009 has been a year of consolidation for most of the regions publishers who either ceased, suspended or decreased the frequency of some publications. However, the magazine market and industry has evolved with steps and criteria that industry professionals see as a necessary challenge. United arab emirates has emerged as the publishing conglomerate of the region since 2000, due to the success of dubai Media City which has created an oasis of opportunity for ambitious publishers. following a decade of the unrivaled boom which witnessed many new launches year after year, the circulation of new titles has declined over the last year. Meanwhile, many new titles were launched in 2009, and the magazine sector started evolving after a period of challenges, as the 2009 crisis eased. The magazine industry seems to have come to the rescue as many new publications were launched for example AL Masrafiya AL Islamia (on islamic finance and investment) by saudi specialised publishing Company (sspC) a subsidiary of the saudi research and Marketing group who has also launched arabic editions of italian architecture and design magazine Domus, Madame Figaro, Parents, and a number of disney magazines. sspC has announced its intention to issue arabic editions of 50 international magazines. iTp, one of the largest magazine publishers in the country has closed 17 titles in the past year, but introduced Esquire, Time Out Bahrain and Time Out Doha. other magazines to consider are the re-launched PC Magazine that ceased with diT closure but was taken over by altus publishing group. Homegrown titles include the lifestyle quarterly Indulge, launched by Caladari printing and publishing, and the Uae edition of Marie Claire by al Wataniya group for advertising. saudi research and publishing Company launched an english edition of Sayidaty in december 2007. not to mention four titles (iQ, Media Week, Insider, and BH&W) published during 2008 by eng Media group, and the arab women lifestyle magazine Haya MBC by Mediaquest. in terms of magazine advertising which stands as a major driver of the arab regions publishing industry, first quarter spending in Uae alone reached aed 1.6bn in 2008, representing a 43 per cent increase over the same period in the previous year. Though the many new increasingly fragmented launches in the magazine market seem to likely reduce the average media price of magazines and makes it difficult to plan for magazines media buying, the availability of niche and specialized titles offers good targeting platforms to advertisers. as the year 2009 wrapped up, magazine industry embarks on the challenges of 2010 based on the foundation of maturity and development that it witnessed last year.
fipp MeMbers
AssociATions Middle east publishers' association (Mepa) puBlishers diT group Motivate publishing saudi research & publishing Co. suppliers Bpa Worldwide dar al Hikma dawson Media direct Jashanmal national Company
222
United arab emirates

advertising data
2001 164 42 28 10 243 243
2002 260 57 24 35 376 376
2003 379 76 57 7 47 566 566
2004 524 104 97 7 45 777 777
2005 716 157 40 1 9 51 973 973
2006 862 187 34 13 14 123 1,234 1,234
2007 1,139 246 33 36 16 8 1,479 1,479
2008 1,639 296 58 113 25 2,130 2,130
2009* 737 118 35 125 22 1,037 1,037
2010* 819 124 37 129 24 1,134 1,134

2.7 13.9 5.3 1.2

bar graph
line graph
= $us (m)
300 250 200 150 100 50 0
60 50 40 30 20 10 0 -10 -20 -30 -40 -50 -60 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
76.9
Magazines Radio

retail stores personal jewellery and accessories restaurants, hotels and night clubs adults cosmetics and beauty aids professional service Travel, hotels and resorts publishing and media Health and medical services entertainment and amusement road vehicles
223

Magazine data
nuMber of titles
Type Consumer 2004 2005 2006 2007 2008 2009 257

saudi research & publishing iTp publishing group Motivate publishing Caladari printing and publishing al Wataniya advertising Trace Media al nisr publishing Concept Media group sterling publications Corporate publishing international
Source: MEPA

saudi specialised publishing Company iTp publishing Motivate publishing Trace Media Concept Media aV specialist Mena aBC Media al aqaria news publishing emirates institute for Bankiing and financial studies arab Capital Markets resource Centre
Source: MEPA

Tobacco alcohol (beer, wines & spirits) over-the-counter-drugs Banned by law
Voluntarily stopped
Restricted by law
l l
224

Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (Aed)
Top gear saudi auto Wheels arab Wheels sport auto Middle east Car Weels & gears auto Trader Car Middle east evo Middle east al Wataniya group azher information Technology al nisr Media Trace Media Barson publishing Co real Marketing solutions strategic publishing & Media autotrader publishing House iTp Consumer publishing B&H Media Monthly Monthly Weekly Monthly Monthly Monthly Monthly Weekly Monthly Monthly 50,000 150,000 36,995 38,000 91,350 73,000 52,000 6,273 19,000 28,000 Yes 41 15 10 5 15 15 10 10 10 15 10
Trends arabian Business english Business & finance Club Magazine Business Middle east amwal Commerce gulf Business Business pioneer Banking & Business review al eqtisadi Mediaquest Corp iTp executive publishing Business & finance group golden press & publishing arab family publications The Media factory Motivate publishing snob publishing group sterling publications dar al Khaleej Monthly Weekly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 58,000 21,634 50,000 45,000 53,500 18,663 33,000 29,000 20,000 23,000 Yes 10
Majed Basem shabab al Youm disney and Me shabab 20 googy Children's Magazine looney Tunes Time out dubai Kids Tom & Jerry space Toon abu dhabi Media Company saudi research publishing al arabia press & Media saudi specialized publishing al sada press Black ants publications Visa Media services The info & Tech publishing Co Visa Media services Young future Weekly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Quarterly 75,000 72,385 50,000 42,000 30,000 3 5 8 12 5 10 12
generAl inTeresT
ahlan - english edition Caramel Magazine insider Communicate Mondanite star studio infinity Connector plaza Magazine al Manara

iTp lifestyle publishing observer advertising & publishing emirates neon group Media Media Quest Corporation Circle advertising & publishing abs-Cbn Middle east infinity Connector publishing ppg Middle east al Manara Consulting & Media

Weekly Monthly Weekly Monthly Monthly Monthly Monthly Monthly 6 per year Monthly

37,306 25,000 20,000 12,837 15,000 14,000 35,000 35,000 25,000 33,000

Yes Yes Yes

5 5 15 10 8 10 5
home inTeresT
sayidaty dcor emirates Homes arabesqe architecture+ 2 a (architecture & art) domus arabia decoration (Mondanite) inside out property Better Homes Magazine

saudi research publishing Company iTp Comsumer publishing arabesque inhouse Creative e.s.T science saudi specialized publishing Co Circle advertising & publishing al nisr Media al nisr Media Hot Media publishing

Quarterly Monthly Quarterly Quarterly Quarterly Monthly Monthly Monthly Monthly Monthly

60,000 19,000 45,000 15,000 10,000 26,647 36,635 18,661

25 20 50 40 15 15
225

Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (Aed)
al rajul arabian Man Millionnaire iq Magazine esquire Middle east l official Hommes Bespoke Charged Middle east 4Men Men' style saudi research publishing Company azher information Technology Concept Media emirates neon group iTp Consumer publishing The info & Tech publishing Bespoke international The info & Tech publishing al nisr publishing real Marketing solutions Monthly Monthly 6 per year Weekly Monthly Monthly 6 per year Monthly Monthly Monthly 38,408 96,700 23,000 15,000 15,000 12,500 20,000 20,000 61,020 26,200 Yes Yes 30 10 50 5 15 15 10 10
speciAl inTeresT
paris gallery Magazine Canvas dubai al Thaqafiya Weddings By sporteve pc Magazine arabia layalina - dubai edition Total sport retailme en Vogue parents

saudi specialized publishing Mixed Media publishing al sada press, publishing Trace Media altus publishing al Wataniya group real Marketing solutions Concept Media Mediamost publishing saudi specialized publishing

Monthly 6 per year Monthly Monthly Monthly Monthly Monthly Monthly 6 per year Monthly

150,000 20,000 39,400 28,600 30,000 20,000 55,200 26,800 30,000 20,000

10 45 15 15 20 10 10 15
Tv guides
Tv & radio entertainment guide grand Cinemas Movie entertainment entertainment plus orbit showtime guide Time out dubai abu dhabi Week Telelife Magazine pehla Magazine Concierge explocity guide

Motivate publishing gulf film al nisr publishing panther Media group The info & Tech publishing Turrent Middle east express print express print nicholas publishing explocity pvt

6 per year Monthly Weekly Monthly Weekly Weekly Monthly Monthly Monthly Monthly

43,750 30,000 81,389 150,000 30,072 82,000 65,000 65,000 25,038 35,000

Yes Yes Yes

5 7 5 5 5
women's monThlies
sayidaty english Madame figaro arabia Magazine Hia al Jamila arabian Woman arabic shahrazad aquarius emirates Woman al Hasnaa - pan arab Marie Claire - Uae

saudi research publishing saudi specialized publishing saudi research publishing saudi research publishing azher information Technology dar al sada al nisr Media Motivate publishing al iktissad Wa alaamal al Wataniya group


80,000 20,000 60,000 79,773 100,000 60,000 25,912 25,000 29,433 20,000

Yes Yes Yes

10 20 30 10 10 10 15 25 15
women's weeklies
sayidaty zahrat alkhaleej laha sada Magazine al Maraa al Yaoum Kul al Usra Haya Mbc grazia (Middle east) Hello ok! Middle east
Source: MEPA

saudi research publishing abu dhabi Media Company al Wataniya for advertising dar sada press publishing al arabia press & Media dar al Khaleej Media Quest Corp. The info.& Tech publishing Motivate publishing Cpi lifestyle


138,907 198,375 135,515 106,500 70,000 104,250 120,000 16,000 13,845 9,608

Yes Yes Yes Yes

58. 10 5 5 5 5 5 8 7 10 10
226
Brand Reach Audit
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Audience disclosure and insights have never been more vital in the media evaluation process. BPA audited media around the world now have the power to demonstrate their combined performance in print, online and in person. For more information visit bpaww.com/brandreach. BPA Worldwide. Leading the World in Auditing Media
B R A N D R E A C H I B U S I N E S S I C O N S U M E R I DATA B A S E I E M A I L I E V E N T S I I N T E R A C T I V E I N E W S PA P E R
united kingdoM
at a glance
Capital: ondon l population: 1,113,205 (July 2009) 6 median age: 0.2 years 4 gdp: 2.68 trillion (2008) $ official language: nglish e other languages: elsh, gaelic W literacy: 9% 9 Currency: ritish pound (gBp) B Total number of copies sold and/or distributed (consumer): 1.2 million Total number of magazine publishing companies (consumer): 1,400 Total number of copies sold and/or distributed (B2B): 4,811 Total number of magazine publishing companies (B2B): 1,500 Tax imposed on purchases of goods/services by publishers: 0%
coMMentary
By PPA
The UK magazine industry remained relatively stable in 2008, despite one of the toughest periods of economic recession since the early 1990s. The industry's consumer, B2B and customer magazine markets each contributed to a total of gBp5.6bn in revenue, with consumer titles valued at gBp2.8bn (50 per cent share), business magazines gBp1.9bn and customer magazines at just over gBp900m (PwC). The value of the consumer magazine market declined by 1.8 per cent between 2007 and 2008, but the market is expected to recover; two consecutive years of growth are forecast between 2011 and 2013. The B2B market declined by three per cent between 2008 and 2007, while the customer magazine market is expected to grow in value from gBp904m to gBp1bn by 2010 (APA, 2009; PwC, 2009). adults in the UK are the third biggest spenders (per head) on consumer magazines in the eU (behind the finnish and the french), spending an average of almost gBp40 a year on consumer magazines. UK consumers spent a total of gBp1.98bn on consumer magazines (they spent gBp2.16bn in 2005). The average price per copy of a consumer magazine in the UK in 2008 was gBp1.56. Within the B2B magazine market, consumer expenditure amounted to gBp938 in 2008, representing a 49 per cent share of total B2B magazine market revenue. This is forecast to decline slightly to gBp875 in 2010 (PwC, 2009). despite declines in print advertising across both consumer and B2B magazine markets, digital advertising presents a new market opportunity for UK publishers. expenditure is forecast to increase over the next four years for both consumer and B2B magazine brands to almost gBp200m by 2013. print advertising expenditure reached gBp750m and gBp890m for consumer and B2B magazines respectively. This revenue stream is expected to decline across all sectors within the media industry, except for online (AA, 2009). in 2008, a total of 3,391 consumer titles were published by approximately 1,400 UK publishers. This was down slightly on 3,409 titles in 2007, but follows five consecutive years of growth. a total of 4,894 B2B titles were published in 2008 by approximately 1,500 publishers, also down slightly on the 4,917 titles that were published in 2008. a total of 463 new titles were launched into the UK market in 2008, of which 239 were consumer magazines and 224 were B2B (BRAD, 2009). Magazines reach 85 per cent of all UK adults, and, on average, magazines are read for 88 minutes a week. Magazine readership is highest amongst the young, with 15-24 year olds more likely to read magazines than any other age group (NRS, January-December 2008). There is no specific UK legislation in force to regulate the advertising of alcoholic drinks in magazines, but the Committee of advertising practice (Cap) Code does offer guidelines. The Cap Code also has rules for print advertising relating to motoring, environmental claims, employment and business opportunities, and gambling.
fipp MeMbers
assoCiaTions pa p puBlisheRs rt review a BC Magazines B auer Consumer Media B ond nast international C rain Communications C ennis publishing d conomist group, The e gmont UK e ssential publishing e uture f . Bauer publishing H achette filipacchi UK H aymarket Business Media H aymarket Consumer Media H ello! H dg Communications i magine publishing i pC Media i ohn Brown publishing J ational geographic society n ational Magazine Company n ikkei Business publications n layboy enterprises p eaders digest association r even publishing group s ime Magazines europe T ime out group T addell limited/ W dazed and Confused supplieRs BC electronic a audit Bureau of Circulations (aBC) pa Worldwide B ruce sawford licensing B ds global C elebrity pictures C awson Media direct d entsu Holdings d arketforce M lanet syndication p Ma Training p appi s pring global Mail s he Van Tulleken Company T oppan printing T pM-Kymmene U eronis suhler stevenson V
228
united kingdom
advertising data
advertising expenditure by MediuM (gbp: m)
newspapers Magazines Television radio Cinema outdoor internet Total 2001 4,165 1,692 3,010 414 139 575 120 10,115 2002 4,087 1,600 3,144 419 153 596 142 10,141 2003 4,135 1,565 3,173 447 153 668 295 10,436 2004 4,341 1,624 3,392 463 163 721 700 11,405 2005 4,170 1,607 3,455 443 160 762 1,161 11,759 2006 3,992 1,554 3,282 458 160 792 1,713 11,951 2007 3,978 1,494 3,380 466 173 829 2,391 12,711 2008 3,500 1,346 3,211 433 173 798 2,848 12,310 2009* 2,833 1,138 2,761 368 157 654 2,787 10,699 2010* 2,785 1,140 2,651 335 154 655 2,756 10,475

bar graph
line graph
= gbp (m)
2000
5
23.1 28.4
0 1500 -5
6.5 1.4 3.5 10.9
-10
1000
-15
-20
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
500

procter & gamble Unilever UK l'oral paris Coi nestl Boots The Chemists T-mobile network Mars UK o2 UK Beiersdorf UK
Source: NMR, January - June 2009

retail Clothing and accessories Motors entertainment and the media Travel and transport Mail order government, social and political organisations Telecomms Cosmetics and toiletries leisure equipment
top 10 Magazine advertisers (b2b)

aviva Coi schroder investment Management f&C Management HsBC Bank invesco perpetual legal & general group insight investment Management M&g group Bank of new York Mellon
top 10 Magazine ad categories (b2b)

finance government, social and political organisations entertainment and the media Travel and transport Business and industrial Computers Cosmetics and toiletries Motors retail Mail order
229
united kingdom
Magazine data
nuMber of titles
Type Consumer B2B Total
Source: BRAD

2005 3,366 5,108 8,474 2006 3,445 5,113 8,558 2007 3,409 4,917 8,326 2008 3,391 4,894 8,285 2009 3,391 4,811 8,202 2008 Consumer advertising in print advertising online Copy sales
Source: PwC, 2009
2004 3,324 5,142 8,466
2009 23.5 1.0 75.5
27.2 1.1 71.7
average Magazine cover price (gbp)

Type Consumer B2B
Source: Advertising Association, 2008
1.49
2004 1.52
2005 1.50
2006 1.51
2007 1.59
2008 1.56
B2B advertising in print advertising online Copy sales

Source: PwC, 2009
27.2 1.1 71.1
23.5 1.1 75.5

ipC Media Haymarket Consumer Media H Bauer publishing The national Magazine Company Bauer Consumer Media BBC Worldwide seven squared northern and shell Cond nast publications Hachette filipacchi (UK)
Source: ABC, January - June 2009

fT Business incisive Media euromoney instit investor emap retail Centaur Communications Citywire.co.uk financial news institutional investor Haymarket Management publications reed Business information
Source: NMR, January - December 2008

100 90
Source: NRS (Reference period, April 2008 - March 2009

Consumer subscription retail/newsstand sales B2B subscription retail/newsstand sales 2004 13.1 86.9 2005 12.5 87.5 2006 14.0 86.0 2007 14.0 86.0 2008 15.0 85.0 90 10
80 70 60 50 40 30 20

0 10 20 30 40 50 60 70 80 90 100
adulTs (18+)
women
suBsCRipTion ReTail / newssTand

Source: PPA, 2009
10 0

Tobacco alcohol (beer, wines and spirits) advertising to children over-the-counter drugs food, diet products, gambling, prize promotions, Motoring, financial products prescription-only drugs. Banned by law l Voluntarily stopped Restricted by law Restricted voluntarily l l l
men
l l l
230
united kingdom
Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (GBP)
BBC Top gear Magazine What Car? auto express practical Classics and Car restorer Classic and sports Car evo autocar Car Classic Cars octane BBC Worldwide Haymarket Consumer Media dennis publishing Bauer Consumer Media Haymarket Consumer Media dennis publishing Haymarket Consumer Media Bauer Consumer Media Bauer Consumer Media dennis publishing Quarterly Monthly 50 per year Monthly Monthly Quarterly 50 per year Monthly Monthly Monthly 175,737 85,023 68,276 53,991 50,639 49,093 46,245 41,712 24,858 21,240 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 1,947 883 286 252 217 249 187 376 3.9 1.8 0.6 0.5 0.4 0.5 0.4 0.8 3.95 4.50 2.00 3.99 4.30 4.40 2.50 4.20 4.20 4.30
Business/FinanCial/news
private eye The economist The Week Time Magazine new scientist spectator newsweek (europe edition) MoneyWeek The oldie investors Chronicle

pressdram The economist newspaper dennis publishing Time Warner publishing Bv reed Business information spectator (1828) newsweek inc (UK Branch) Moneyweek oldie publications fT Business

6 per year Weekly 50 per year 50 per year Weekly Weekly Quarterly 50 per year Monthly 50 per year

195,271 187,341 152,399 133,958 92,580 57,590 48,762 40,491 32,406 29,504


857 493 475 374 1.7 1.0 1.0 0.8 1.50 4.00 2.50 2.95 3.25 2.90 2.50 3.50 3.75
sugar Top of the pops disney High school Musical The simpsons Comics Bliss fun to learn - peppa pig fun to learn - friends in The night garden shout simpsons Comics presents

Hachette filipacchi (UK) BBC Worldwide panini UK Titan publishing group panini UK redan publishing redan publishing BBC Worldwide d C Thomson and Co Titan publishing group

Monthly Monthly Monthly Monthly Monthly 18 per year 6 per year Quarterly Quarterly Quarterly

138,118 117,739 110,731 106,545 82,414 82,310 80,701 80,334 73,941 73,549


355 0.7 2.45 2.30 2.10 2.70 2.50 1.99 1.99 1.99 2.30 2.99
geneRal inTeResT
saga Magazine reader's digest national geographic Magazine Weekly news BBC History Magazine Jewish Chronicle Jewish news lets Talk The Tablet

saga publishing reader's digest association national geographic society d C Thomson and Co Bristol Magazines Jewish Chronicle Jewish news archant Tablet publishing Company

Monthly Monthly Monthly 50 per year Monthly 50 per year Weekly Monthly Weekly

652,055 540,074 340,264 56,600 53,179 29,836 20,146 19,043 15,745


1,763 1,640 2,057 126 226 3.6 3.3 4.2 0.3 0.5 2.50 2.95 4.50 0.75 3.60 1.00 1.50 2.40
home inTeResT
The garden BBC gardeners' World amateur gardening garden news garden answers BBC gardens illustrated

rHs Media BBC Worldwide ipC Media Bauer Consumer Media Bauer Consumer Media Bristol Magazines

Monthly Monthly Weekly Weekly Quarterly Monthly

327,580 262,543 42,644 35,521 23,255 20,783


1,453 143 117 185 2.9 0.3 0.2 0.4 4.25 3.50 1.90 1.80 3.30 3.85
231
united kingdom
Magazine data
Men's Health fHM nuts zoo gQ stuff Healthy for Men Men's fitness BBC focus loaded natmag rodale Bauer Consumer Media ipC Media Bauer Consumer Media Cond nast publications Haymarket Consumer Media river publishing dennis publishing Bristol Magazines ipC Media 10 per year Monthly Weekly Weekly Monthly Monthly 6 per year 10 per year Monthly Monthly 225,195 209,712 182,896 108,294 95,253 75,932 66,753 66,702 61,608 59,532 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 1,147 1,639 973 710 463 327 607 680 2.3 3.3 2.0 1.4 0.9 0.7 1.2 1.4 3.95 3.90 1.60 1.60 3.95 3.99 0.75 3.80 3.60 3.50
speCial inTeResT
empire Total film Cond nast Traveller Time out The sunday Times Travel Magazine TnT Magazine BBC Wildlife lonely planet Magazine Your dog BBC Countryfile Magazine Bauer Consumer Media future publishing Cond nast publications Time out Magazine news international TnT publishing Bristol Magazines BBC Worldwide Bpg (stamford) Bristol Magazines Monthly Quarterly Monthly 50 per year Monthly Weekly Monthly Monthly 10 per year Quarterly 173,662 74,189 65,895 64,721 63,931 46,402 41,017 37,346 29,931 27,621 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 829 503 286 369 1.7 1.0 0.6 0.7 3.99 3.99 3.80 2.99 3.50 1.00 3.45 3.50 3.35 3.40
Tv guides
TV Choice What's on TV radio Times TV Times TV easy TV and satellite Week inside soap TV Quick soaplife Total TV guide H Bauer publishing ipC Media BBC Worldwide ipC Media ipC Media ipC Media Hachette filipacchi (UK) H Bauer publishing ipC Media H Bauer publishing Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly 6 per year Weekly 1,335,894 1,270,032 961,114 310,066 201,724 183,556 181,390 144,270 117,641 107,674 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 1,787 3,440 2,610 1,655 512 429 695 1,093 402 446 3.6 7.0 5.3 3.4 1.0 0.9 1.4 2.2 0.8 0.9 0.40 0.47 1.10 1.05 0.47 1.20 1.40 0.80 1.55 1.00
women's monThlies
glamour good Housekeeping Cosmopolitan Woman and Home Waitrose food illustrated BBC good food sainsbury's Magazine Candis prima Marie Claire Cond nast publications The national Magazine Company The national Magazine Company ipC Media John Brown BBC Worldwide seven squared newhall publications The national Magazine Company european Magazines Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 474,228 394,421 376,857 339,901 320,582 305,070 301,540 272,100 268,372 265,186 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 1,289 1,584 1,747 791 1,615 1,029 4,005 375 647 1,063 2.6 3.2 3.5 1.6 3.3 2.1 8.1 0.8 1.3 2.2 2.00 3.40 3.30 3.50 2.50 3.20 1.40 3.00 2.70 3.30
women's weeklies
Take a Break oK! Magazine Closer Heat Chat new! That's life now Hello! Woman H Bauer publishing northern and shell plC Bauer Consumer Media Bauer Consumer Media ipC Media northern and shell Magazines H Bauer publishing ipC Media Hello! ipC Media 50 per year 50 per year Weekly Weekly 50 per year Weekly 50 per year Weekly Weekly Weekly 914,109 551,765 521,018 437,425 423,267 388,971 384,659 376,611 339,973 326,106 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 2,951 2,489 1,789 1,738 1,370 661 936 1,085 1,769 798 6.0 5.0 3.6 3.5 2.8 1.3 1.9 2.2 3.6 1.6 0.78 2.95 1.30 1.65 0.78 0.85 0.68 1.30 2.00 0.90
Sources: ABC, January - June 2009; NRS, July 2008 - June 2009
232
united kingdom
Magazine data
auTomoTive
aftermarket Motor industry Magazine CaT - Car and accessory Trader Motortrader glass's guide Car Values Commercial Vehicle Workshop British dealer news Bodyshop Magazine Tyres and accessories professional Motor factor Crystal Communications The institute of The Motor industry Haymarket Consumer Media Metropolis Business publishing glass's information services Hamerville Magazines Mayo Media Magazines plenham Tyre industry publications Hamerville Magazines 10 per year Monthly Monthly Monthly Monthly Monthly 10 per year Monthly Monthly 6 per year 30,118 18,251 16,990 16,880 15,692 10,013 9,546 9,322 5,221 3,167 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Banking/FinanCial/insuRanCe/legal
accountancy The law society gazette The Journal accountancy age pQ Magazine pass financial adviser Money Marketing The lawyer legal Week Wolters Kluwer (UK) The Council of The law society The personal finance society incisive Media pQ publishing Wolters Kluwer (UK) fT Business Centaur Media Centaur Media incisive Media Monthly Weekly Quarterly Weekly Monthly Monthly Weekly Weekly Weekly Weekly 130,540 116,632 51,946 44,912 35,495 33,868 30,951 29,255 27,978 25,460 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Building/engineeRing/ConsTRuCTion
riCs Business atom publishing new Civil engineer emap inform Construction Manager UBM Built environment Building products Metropolis Business publishing inside Housing ocean Media group riBa Journal atom publishing Building UBM Built environment professional Housebuilder and developer Hamerville Magazines architecture Today architecture Today architect, Builder, Contractor and developer Monthly Weekly Monthly Monthly Weekly Monthly Weekly Monthly 10 per year ascent publishing 89,269 53,584 32,129 26,848 26,322 24,896 23,343 21,214 21,080 Monthly Yes Yes Yes Yes Yes Yes Yes Yes Yes 21,000 Yes
adveRTising/CommuniCaTion/maRkeTing
Marketing Week Marketing The Marketer event prWeek Creative review revolution Media Week Campaign sales promotion Magazine Centaur Media Haymarket Business Media The Chartered institute of Marketing Haymarket Business Media Haymarket Business Media Centaur Media Haymarket Business Media Haymarket Business Media Haymarket Business Media sales promotion publishing Weekly Weekly Monthly Monthly Weekly Monthly Monthly Weekly Weekly Monthly 35,465 35,354 31,287 14,977 14,486 11,610 9,929 9,719 8,100 7,443 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
CompuTing/soFTwaRe/TeleCommuniCaTions
networking+ Kadium publishing Monthly 19,751 Yes
Broadcast Music Week Televisual emap inform UBM specialist Televisual Media UK Weekly Weekly Monthly 7,615 5,322 4,750 Yes Yes Yes
233
united kingdom
Magazine data
healThCaRe/mediCal/phaRmaCeuTiCal
asian Trader Convenience store independent retail news scottish licensed Trade news-slTn retail newsagent off licence news shopping Centre imbibe forecourt Trader pharmacy Business asian Trade publications William reed Business Media Metropolis Business publishing peebles Media group newtrade publishing William reed Business Media Jld Media Monomax William reed Business Media asian Trade publications fortnightly fortnightly fortnightly fortnightly Weekly Weekly Monthly 6 per year Monthly Monthly 49,626 42,399 39,700 17,337 14,121 13,147 12,038 11,863 10,843 9,741 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Business managamenT
first Voice of Business Business network financial Management Management Today professional Manager director growing Business Business Xl os Magazine Business Voice nfse sales nfse sales Caspian publishing Haymarket Business Media Chartered Management institute The director publications Crimson Business Vitesse Media peebles Media group Caspian publishing 6 per year 6 per year Monthly Monthly 6 per year Monthly Monthly Monthly 6 per year Monthly 201,711 201,076 102,329 97,120 75,965 52,886 37,153 31,461 22,500 20,952 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
puBliC seCToR
Community Care reed Business information Caring UK Wharncliffe publishing lgn Hemming group local authority Building and Maintenance Hamerville Magazines Caring Times Hawker publications public sector, local government Building Unity Media Third sector Haymarket Business Media regeneration and renewal Haymarket Business Media public service review: Central govt. psCa international The MJ Hemming group Weekly Weekly Monthly Monthly Monthly Monthly Monthly Weekly 2 per year Weekly 41,877 20,251 18,190 17,755 16,778 15,733 12,249 10,214 9,256 8,480 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
haiR and BeauTy

international Therapist guild news professional Hairdresser professional Beauty Vitality scratch Health and Beauty salon Hairdressers Journal international
Source: BRAD
The federation of Holistic Therapists guild press Hamerville Magazines emap inform
6 per year 4 per year 11 per year Monthly
20,257 17,229 16,920 15,388 13,344 13,133 12,542 12,197
British association of Beauty Therapists and Cosmetologists 6 per year seed publishing reed Business information reed Business information Monthly Monthly
234
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united states of america

at a glance
capital: Washington, DC Population: 307,212,123 (July 2009) median age: 36.7 years gdP: $14.44 trillion (2008) official language: English other languages: Spanish literacy: 99% currency: Dollar (USD) US Total number of copies sold and/or distributed (consumer): 368.4 million Total number of magazine publishing companies (consumer): 8,741
commentary consumer
By the Magazine Publishers of America, and American Business Media

In 2008, advertisers spent US$23,652,018,530 with ad pages totaling 220,813, according to Publishers Information Bureau. Among the magazines that have their circulation audited by ABC between 1998 and 2008 subscriptions grew 7.1 per cent. Single copy sales continue to be an important circulation source. The number of consumer magazine websites in 2009 has increased 78 per cent since 2005, sending the reach and influence of magazines editorial and advertising messages to an even wider audience. 22 per cent of new business sales among MPA members in 2009. purchase funnel in which consumers form opinions and make decision about buying advertised brands. MPA produced a colorful video called 20 Tweetable Truths About Magazines that showcases how magazines connect with consumers. You can view the video at magazine.org/tweetabletruths MPA showed that magazine readership remains strong by analysing media usage trends for TV, magazines, newspapers, radio and online for a five year period. The results showed that the increase in consumer usage for magazines was second only to the web, among both total adults and adults 18-34. Two separate analyses proved that 18-34 year-olds read more magazine issues per month than older adults, and the top 25 magazines audiences were far larger than the top 25 primetime TV programmes for nine major demographic groups.
Advertising and marketing

The industry continued to leverage the credibility of independent research and to share learning with the advertising and publishing communities through sales calls, events and materials, including a new You Tube video. In addition, MPA took on the challenge of looking at how magazines fare in clients marketing mix models to see if changes in media inputs for the models and added perspective on interpreting the findings would benefit both marketers and publishers.
environment
MPA supported magazine recycling through its Please Recycle advertising campaign in member publications. MPA produced a white paper to assist publishers in evaluating the environmental trade-offs between recycled content and virgin fiber paper.
Proving that magazines generate purchase intent efficiently

MPA received information from respected accountability research company Dynamic Logic regarding how magazines, TV and online contribute to advertising results. This marked the third time that Dynamic Logic has provided a multimedia analysis, based on an aggregation of client-commissioned studies. Their most recent work again proved that magazines are the leading driver of results when looking at the purchase funnel overall. They also again found that magazines far outpace TV and online in generating brand favorability and purchase intent, the critical stages of the
consumer marketing
Initiatives by MPA this year included a category-wide newsstand promotion that increased sales 15 per cent; a retail conference for publishers, wholesalers, and distributors; and the creation of a new internet working group to accelerate online subscription growth. Internet subscription sales represented
strengthening magazine creative

MPA incorporated a new section on creative accountability in the presentation given to advertisers. Advertisers were told that magazines are the medium of action and that creative that does not recognise magazines ability to cause action misses a great opportunity to engage consumers. In addition, the annual Kelly Awards for outstanding magazine advertising
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United StateS of america

added two new awards. The Effectiveness Award recognised the magazine advertising campaign judged to have the most impressive marketplace results. Americas Favorite Magazine Ad allowed consumers to vote for their favorite ad among the finalists for the first time ever. versus the same period in 2008. A recent report from BtoB magazine revealed an optimistic outlook for the industry, however: Of the 376 businessto-business marketers recently surveyed, almost 40 per cent planned to increase their 2010 b-to-b media spending, despite the current economic conditions. 73 per cent of them indicated an online marketing budget increase; 35 per cent said theyd increase spending on events; and 20 per cent planned to increase their print budgets. Other significant factors suggest a more positive B2B environment. Historically, B2B media was built upon magazines, but within the last few years, there has been a dramatic change in the flow of business information and thus, the monetisation of it, to avoid the vagaries of advertising. In the US, the law works primarily to benefit the press with the free flow of information, supporting a restrictionless society with its constitutional First Amendment of protection. Ninety nine per cent of B2B magazines in America are delivered by the US Postal Service. And with the passage of the Postal Reform Act of 2006, postal rate increases have come under control and can now be forecast by publishers in their annual pledges. Good news arrived for the B2B industry this October, as the US. Postmaster General announced that there would be no rate increase for market-dominant products (including First-Class Mail, Standard Mail, Periodicals, and single-piece Parcel Post) for the 2010 calendar year. ABMs has unveiled a new strategic plan, which positions the association to lead an industry undergoing transformation and place itself at the center of a new B2B ecosystem. The new plan is based upon four major pillars Networking and Education, Government Policy and Industry Standards, Research to Know, and Research to Show as well as the internal Association issue of membership retention and development. ABM also unveiled a new dues structure, which reflects todays economic realities by providing considerable rate cuts for members. Just as important has been ABMs industry-wide research, including studies conducted by Forrester Research and Harris Interactive, which provide an accurate, insightful assessment of the current state and value of B2B, analyzing the trends and impact of B2B media on both end users/ decision-makers and marketers.
b2b
The B2B media marketplace is currently feeling the effects of the global economic recession. In 2007, B2B ad-related revenues accounted for $29bn (USD) in the US. The industry now stands at approximately $23bn. Not only are we operating in a smaller universe, but B2B has been impacted by the drop in advertising revenues as well as the decline in travel budgets, which affect face-to-face event attendance. To better reflect the fully-integrated B2B media business model, which remains the optimal way to reach customers in the US, ABM recently unveiled a new format for its Business Information Network (BIN) reports, now including digital B2B spending in addition to print advertising and trade show expenditures. ABMs latest BIN Report, for Q3 2009, announced that total B2B ad spending after the first three quarters of 2009 (tradeshows, print, digital) was $15.1bn, reflecting a decline of 19.3 per cent
fipp members
AssociAtions American Business Media (ABM) Magazine Publishers of America (MPA) Publishers American Express Publishing Corp. Bonnier Corporation Cond Nast Publications Crain Communications Economist Group, The Editorial Televisa International enESPAOL Publishing Group Future US Hachette Filipacchi Media Haymarket Network Hearst Business Media Hearst Corporation Hubert Burda Media IDG Communications Martha Stewart Living Omnimedia Meredith Corporation National Geographic Society Nikkei Business Publications America Playboy Enterprises Reader's Digest Association Rodale Scholastic International Southern Progress Corporation Time Inc. Time Out Group suPPliers BPA Worldwide CDS Global Cross Border Media Cue Ball Curtis Circulation Company Dawson Media Direct Dentsu Holdings USA DeSilva and Phillips Helen Berman Corporation New York Times Syndicate Nxtbook Media Roger Black Studio The Van Tulleken Company UPM-Kymmene Corporation Veronis Suhler Stevenson Zinio
237

advertising data
advertising expenditure by medium ($us: m)
Newspapers Magazines Television Radio Cinema Outdoor Internet Total 2001 45,778 21,540 49,714 18,800 4,814 6,600 147,246 2002 45,320 20,903 51,640 19,423 275 4,945 7,250 149,756 2003 46,227 21,712 51,610 19,581 303 5,093 7,758 152,282 2004 48,538 22,757 55,504 20,364 339 5,297 8,688 161,487 2005 50,237 23,902 55,390 20,589 400 5,726 9,992 166,235 2006 51,493 24,804 58,355 20,892 460 6,344 11,086 173,434 2007 49,948 25,688 58,723 21,211 529 7,040 14,513 177,653 2008 43,954 23,633 57,849 19,218 608 7,131 17,823 170,218 2009* 32,966 18,568 52,636 16,460 638 6,773 20,301 148,341 2010* 29,339 16,486 49,971 15,532 670 6,773 23,074 141,846

10.5 4.2 25.8
magazine adspend growth: 2001-2010

bar graph
line graph
= $us (m)
30000
5 0 -5 -10 -15 -20 -25
0.4
11.3
25000
13.9 34.0
20000

2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
15000

Procter and Gamble General Motors Kraft Foods Johnson and Johnson L'Oral Unilever Time Warner Glaxosmithkline Lvmh Met Hennessy Louis Vuitton Pfizer
Source: PIB

Toiletries and cosmetics Drugs and remedies Food and food products Apparel and accessories Retail Media and advertising Direct response companies Automotive Home furnishings and supplies Financial, insurance and real estate
Source: PIB
top 10 magazine advertisers (b2b)

Verizon Communications ATandT IBM Sprint Nextel Microsoft Hewlett-Packard General Electric Deutsche Telekom JPMorgan Chase United Parcel Service of America
Source: BtoB magazine
top 10 magazine ad categories (b2b)

Automotive Banking, financial, insurance Building, engineering, construction Government (local, state, federal) Healthcare Manufacturing, processing Movies, radio, TV and video Professional services Resources, environment, utilities Retail, services
source: IMS/The Auditor (in alphabetical order)
238

magazine data
number of titles
type Consumer B2B Paid for B2B Free 2004 7,188 2005 6,325 2006 6,734 2007 6,809 2008 7,383 1,000 2,500 2009 1,000 2,500

Consumer Advertising in print Advertising on websites Exhibitions and events Copy sales 2008 59 41 2009
Source: Consumer: National Directory of Magazines, 2009. B2B: ABM members (estimate)

type Consumer B2B 2004 4,210 2,500 2005 4,712 2,500 2006 5,395 3,000 2007 5,950 3,500 2008 6,453 4,100 2009 7,473 4,700
Source: PriceWaterHouseCoopers Financial Survey for MPA 2008
Source: Consumer: Mediafinder 2009. B2B: ABM members (estimate)
average magazine cover price ($us)

type Consumer B2B 2004 2005 4.40 3.50 2006 4.46 3.50 2007 4.53 3.95 2008 4.70 3.95 2009 3.95
B2B Advertising in print Advertising on websites Exhibitions and events Copy sales
Source: ABM
2008
2009 35 15 39 11
Source: Consumer: ABC and MPA. B2B: ABM members

Time Inc. Cond Nast Hearst Corporation Meredith Corporation Hachette Filipacchi Bonnier Magazine Group American Media Wenner Media Rodale Reader's Digest Association
Source: PIB
major b2b magazine publishers*

Advanstar Crain Communications Elsevier IDG The McGraw Hill Companies Neilsen Business Media Penwell Corporation Penton Media Reed Business Information United Business Media
Source: ABM * in alphabetical order

100 90 80 Source: MediaMark Research & Intelligence 70 60 50 40

Subscription Retail sales 2004 86 14 2005 87 13 2006 87 13 2007 87 13 2008 88 12
Source: MPA from ABC Publishers statement

0 10 20 30 40 50 60 70 80 90 100
Adults (18+)
20
women
30
subscriPtion retAil / newsstAnd
10 0

Tobacco Alcohol (beer, wines and spirits)
men
Banned by law
Voluntarily stopped
Restricted by law
l l
239

magazine data
Automotive
Car And Driver Motor Trend Road & Track Hot Rod Magazine Automobile Magazine Petersen's 4 Wheel & Off-Road Autoweek Car Craft Four Wheeler Magazine Hemmings Motor News Super Chevy Street Thunder Street Rodder Chevy High Performance Classic Cars And Parts Hemmings Muscle Machines Hemmings Classic Car Truckin' Rod & Custom Magazine Popular Hot Rodding Motor Trend's Truck Trend Jp Magazine Muscle Mustangs & Fast Fords Super Street Circle Track & Racing Technology Dick Berggren's Speedway Illustrated Lowrider Import Tuner Deals On Wheels Off-Road Hemmings Sports & Exotic Car Sportscar Racer National Speed Sport News Mustang & Ford Corvette And Chevy Kustoms & Hot Rods Hachette Filipacchi Media Us Source Interlink Hachette Filipacchi Media Us Source Interlink Source Interlink Source Interlink Crain Communications Source Interlink Source Interlink Hemming Motor News Source Interlink Sponsor-Nalt Source Interlink Source Interlink Auto Trader Classics Hemming Motor News Hemming Motor News Source Interlink Source Interlink Source Interlink Source Interlink Source Interlink Source Interlink Source Interlink Source Interlink Speedway Illustrated Source Interlink Source Interlink Auto Trader Classics Source Interlink Hemming Motor News Haymarket Media-West Coast Haymarket Media-West Coast Kay Publishing Primedia Enthusiast Media Gtm Autosports Auto Trader Classics Monthly Monthly Monthly Monthly Monthly Monthly Weekly Monthly Monthly Monthly Monthly 6 per year Monthly Monthly Monthly Monthly Monthly 13 per year Monthly Monthly 6 per year 10 per year Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Weekly Monthly Monthly Monthly 1,309,718 1,114,795 713,151 674,109 558,281 332,114 287,603 276,060 222,333 212,355 157,394 150,460 142,899 136,821 131,372 131,361 124,269 122,991 114,621 110,078 91,014 90,154 88,903 82,023 80,874 80,049 76,689 66,832 65,827 50,172 40,326 37,917 32,199 29,080 27,737 22,697 13,915 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 4.91 4.99 4.08 5.99 5.16 5.99 2.99 5.99 5.99 5.99 5.99 3.99 6.99 5.99 5.99 4.99 4.99 5.99 5.99 5.99 4.99 5.99 5.99 4.99 5.99 4.99 4.99 4.99 3.99 5.98 4.99 4.64 4.99 3.00 4.99 4.99 3.99
business FinAnciAl
Barron's Black Enterprise Businessweek Economist (N. Amer. Ed.) Entrepreneur Fast Company Forbes Fortune-North America Harvard Business Review Inc. Money Poder Enterprise Smartmoney Wired Worth News America Earl G. Graves McGraw-Hill Economist Newspaper Entrepreneur Media Mansueto Ventures Forbes Media Time Inc Harvard Business School Time Inc Time Inc Editorial Televisa Hearst Corporation Cond Nast Sandow Media Weekly Monthly Weekly Weekly Monthly 10 per year Fortnightly Fortnightly Monthly Monthly Monthly 8 per year Monthly Monthly 7 per year 309,625 530,822 930,415 766,726 609,439 743,327 923,321 866,215 245,590 718,536 1,934,784 11,564 822,565 709,397 93,176 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 5.00 3.99 4.99 6.50 4.99 4.99 5.14 4.99 16.95 4.99 3.99 3.95 3.91 4.99 6.00
240

magazine data
children's comics teenAge

Boy's Life Boys Scouts Of America Monthly 1,176,214 Yes 3.95
generAl editoriAl (interest)

Time People Ebony Guideposts Harper's National Geographic Natural History New Yorker Newsmax Newsweek Reader's Digest Smithsonian The Atlantic The Week Vanity Fair Time Inc People To People Johnson Publishing Hearst Corporation Hearst Corporation National Geographic Society Natural History Cond Nast Publications Inc Newsmax Newsweek Inc Reader's Digest Association Smithsonian Interprises Atlantic Media Dennis Publishing Us Conde Nast Publications Weekly Weekly Monthly Monthly Monthly Monthly 10 per year Weekly Monthly Weekly Monthly Monthly 10 per year Weekly Monthly 3,374,366 3,746,426 1,372,297 2,204,613 209,790 5,060,712 246,236 1,047,465 100,991 2,720,034 8,307,292 2,032,651 447,924 509,506 1,167,499 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 4.95 4.09 3.99 2.99 6.95 4.98 3.95 4.67 4.95 4.95 3.99 4.99 6.19 3.00 4.58
home interest
Architectural Digest Better Homes And Gardens Chesapeake Home Magazine Coastal Living Country Home Country Living Country Sampler Dwell Elle Dcor Family Handyman Fine Homebuilding Garden Design Handy, Handyman Club Of America Mag. Hobby Farms House House Beautiful Martha Stewart Living Midwest Living Old-House Journal Phoenix Home & Garden San Diego Home/Garden Lifestyles Southern Accents Southern Living Sunset This Old House Traditional Home Veranda Workbench Conde Nast Publications Meredith Corporation - Des Moines Chesapeake Home Media Southern Progress Corporation Meredith Corporation - Des Moines Hearst Communications Country Sampler Group Dwell Hachette Filipacchi Media Us Reader's Digest Association Inc Taunton Presss Bonnier Corporation - Florida Handy-Handyman Club Of America Bowtie Inc Sheahan Publications Hearst Corporation Martha Stewart Living Omnimedia Meredith Corporation - Des Moines Home Buyer Publication Cities West Mckinnon Enterprises Southern Progress Corporation Southern Progress Corporation Southern Progress Corporation Time Inc Meredith Corporation - Des Moines Hearst Corporation August Home Publishing Monthly Monthly 7 per year 10 per year 10 per year Monthly 6 per year 10 per year 10 per year 15 per year 8 per year 7 per year 6 per year 6 per year 6 per year Monthly Monthly 6 per year 6 per year Monthly Monthly 6 per year Monthly Monthly 10 per year 8 per year 8 per year 6 per year 840,518 7,655,501 1,396 660,438 1,285,861 1,626,279 331,153 331,101 517,805 3,906,135 275,653 251,144 893,872 103,580 16,103 834,831 2,033,890 964,015 105,349 89,005 17,180 404,492 2,818,517 1,218,287 961,637 980,060 456,203 289,391 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 5.99 3.49 4.95 4.99 4.95 3.99 5.99 5.99 4.99 1.99 8.24 5.99 3.95 4.99 4.00 4.50 4.95 4.95 5.95 4.95 3.95 5.99 4.99 4.99 4.99 4.95 5.62 4.99
men's monthlies
Cigar Aficionado Details Esquire Magazine Field & Stream Gq-Gentlemen's Quarterly Maxim Men's Fitness Men's Health M. Shanken Communications Cond Nast Publications Inc Hearst Corporation Bonnier Corporation Cond Nast Publications Inc Alpha Media American Media Inc Rodale Inc. 6 per year Monthly Monthly Monthly Monthly Monthly 10 per year 10 per year 251,281 448,884 719,698 1,530,037 917,527 2,528,797 710,665 1,864,101 Yes Yes Yes Yes Yes Yes Yes Yes 5.95 4.08 4.25 3.99 3.99 4.99 4.50 4.99
241

magazine data
Publisher
Men's Journal Outdoor Life Outside Penthouse Playboy Popular Mechanics Popular Science Wenner Media Bonnier Corporation Mariah Media Friendfinder Networks Inc Playboy Enterprises Inc Hearst Corporation Bonnier Corporation
Frequency
Monthly 10 per year Monthly Monthly Monthly Monthly Monthly
711,674 940,946 691,080 326,524 2,658,885 1,235,829 1,335,082 Yes Yes Yes Yes Yes Yes Yes

Cover Price ($us)

4.95 3.99 4.95 8.32 6.16 3.99 4.99
tv guides
Tv Guide Soap Opera Digest Tv Y Novelas Gemstar Tv Guide Source Interlink Media Editorial Televisa 46 per year Weekly Fortnightly 3,266,323 514,094 188,065 Yes Yes Yes 3.34 4.50 2.75
women's monthlies
All You Allure Cosmopolitan Cosmopolitan En Espanol Cottage Living Essence Family Circle First Fitness Glamour Good Housekeeping Health In Style Ladies' Home Journal Marie Claire More O, The Oprah Magazine Real Simple Redbook Magazine Self Seventeen Siempre Mujer Weight Watchers Woman's Day Time Inc. Cond Nast Publications Inc Hearst Corporation Editorial Televisa Time Inc Time Inc Meredith Corporation Bauer Publishing Meredith Corporation Cond Nast Publications Inc Hearst Corporation Southern Progress Corporation Time Inc Meredith Corporation Hearst Corporation Meredith Corporation Hearst Corporation Time Inc Hearst Corporation Cond Nast Publications Inc Hearst Corporation Meredith Corporation W/W Twentyfirst Hachette Filipacchi Media Us Monthly Monthly Monthly Monthly 8 per year Monthly 15 per year 17 per year 10 per year Monthly Monthly 10 per year Monthly Monthly Monthly 10 per year Monthly Monthly Monthly Monthly 11 per year 6 per year 6 per year 17 per year 907,039 1,093,091 2,932,272 140,522 1,019,085 1,076,210 3,906,135 1,348,424 1,565,719 2,322,713 4,676,815 1,377,226 1,792,537 3,842,434 993,672 1,285,273 2,379,818 2,003,264 2,218,508 1,488,849 2,029,791 414,706 1,294,013 3,897,370 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 2.23 3.58 4.37 2.95 3.99 3.99 1.99 2.49 3.50 3.99 2.71 3.99 3.99 2.49 3.60 4.00 4.50 4.50 3.47 3.99 2.99 2.99 3.95 2.63
womens' Fortnightlies
Mira! Vanidades Ami/Weider Editorial Televisa Fortnightly Fortnightly 103,454 162,823 Yes Yes 2.69 2.95
women's weeklies
Woman's World
Sources: A.B.C.
Bauer Publishing
Weekly
1,360,159
Yes
1.79
242
venezuela
at a glance
capital: aracas C population: 6,814,843 (July 2009) 2 median age: 5.5 years 2 gdp: 319.4 billion (2008) $ official language: panish S literacy: 3% 9 currency: olivar (VEB) B
Total number of consumer magazine publishers: 4 Value Added Tax, or other tax, on magazine purchases: 0%
coMMentarY
By Editorial Televisa
Venezuelas magazine industry continues to have problems, as in previous years. A negative effect that this market suffered in 2009, was the delay on approval for sanitary permission for the import of cosmetic products, which had a direct influence in the magazine advertising market. no cosmetic products on store shelves means restrictions for advertising campaigns. it is important to note that in 2010 the official exchange rate for US$ was modified, from 2.15 Bs.f. to 2.6 Bs.f. for source materials. Any other item will have an exchange rate of 4.3 Bs.f. Magazines here do not carry VAT when sold to the public.
fipp MeMbers
puBlisher ditorial Televisa E
advertising data
advertising eXpenditure bY MediuM (veb: m)
newspapers Magazines Television Radio Cinema Outdoor internet Total
2001 103 8 415 30 24 32 0 613
2002 99 9 600 25 29 38 0 800
2003 88 8 776 20 22 39 0 954
2004 183 11 846 58 44 71 0 1,212
2005 212 13 950 91 57 96 0 1,419
2006 314 17 1,272 87 69 118 0 1,876
2007 425 25 1,217 77 76 144 1 1,964
2008 653 34 1,230 134 116 217 1 2,387
2009* 675 34 1,377 156 120 261 2 2,625
2010* 728 38 1,487 169 129 282 2 2,835
fiPP WORlD MAgAzinE TREnDS 2009/2010
243
venezuela
advertising data
9.1 4.9 5.6 0.1 27.4

bar graph
line graph
= Veb (m)
40 35 30 25 20 15 10
50 40 30 1.4 20 10

0 Television Cinema Newspapers -10 -20 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
top advertisers (consuMer)

l'Oral Beiersdorf Servicios Promopublievent Daranti group Elca Technomarine Reloj Technomarine Perry Ellis Henkel Movistar
Source: XXXXX

fashion and retail Beauty Consumer products Entertainment, transportation and tourism Professional services Home Telecomunication Automotive Direct responce and miscellaneus information technology
Source: Internal

Tobacco Over-the-counter-drugs Banned by law Restricted by law Voluntarily stopped Restricted voluntarily
Magazine data
nuMber of titles
Type Consumer 2004 50 2005 75 2006 80 2007 100 2008
Major Magazine publishers

Editorial Televisa De Armas Said Roa Cohen Producto Complot Caprile Produccin y Arte Blitz C.A

Type Consumer 2004 9 2005 8 2006 14 2007 18 2008

Type Consumer 2004 1.3 2005 1.7 2006 2.0 2007 3.0 2008
244
venezuela
Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (VeB)
Popular Mechanic's en espaol Automotriz Ruta's Editorial Televisa Monthly Monthly Monthly 25,000 no no no 8.58 26 13 14
Amrica Economa gerente Dinero newsweek Producto newsweek en espaol zeta fortune grupo Editorial gerente grupo Editorial Producto grupo Editorial Producto Monthly Monthly Monthly Weekly Monthly Weekly Monthly Monthly no no no no no no no no 1.3 7.27 3.84 1.22 1.05 0.85 28 11
Tu Club nintendo Condorito Mis nios y yo (Ve) Eres Editorial Televisa Editorial Televisa Editorial Televisa Monthly Monthly fortnightly Monthly Monthly 50,000 25,000 no no no no no 120 28 25 1.39 3.52 14 11 9
generAl inTeresT
look Caras national geographic en espaol Muy interesante Selecciones/Readers Digest national geographic (international) Hola! Meridiano Magazine Editorial Televisa Editorial Televisa Editorial Televisa Hola S.A. Monthly Monthly Monthly Monthly Monthly Monthly Monthly 45,000 25,000 18,520 no no no no no no no 10 8.85 9.16 9.05 41 6.42 12 14 11
home inTeresT
BuenHogar ideas para tu Hogar Todo en Manualidades Mi Cocina Sabor y Sazn Editorial Televisa Editorial Televisa Monthly Monthly Monthly Monthly Monthly 21,000 20,350 no no no no no 32 12 23 2.68 4.99 14 12
Maxim en Espaol Men's Health Urbe Bikini Playboy Playboy Venezuela Editorial Televisa Editorial Televisa Caprile Monthly Monthly Monthly 25,500 25,000 no no no no no 3.68 15 50 6.44 4.14 14 12
speciAl inTeresT
PC Magazine en espaol PC World gaceta Hpica gua Hpica Publicidad & Mercado Editorial Televisa grupo Editorial Producto Bloque De Armas Said & Roa Monthly Weekly Weekly Monthly 13,600 no no no no no 9.1 34 70 18 2.58 14
Tv guides
TV y novelas Bravsimo Ronda Editorial Televisa Bloque De Armas Monthly Monthly Monthly 17,300 no no no 68 22 59 10
women's monThlies
Cosmopolitan/nova Elle (en espaol) glamour Variedades Editorial Televisa Bloque De Armas Monthly Monthly Monthly Monthly 100,000 no no no no 198 1.97 29 115 16
Vanidades Editorial Televisa fortnightly 90,000 no 212 18
245
vietnaM
at a glance
capital: anoi H population: 6,967,524 (July 2009) 8 median age: 7.4 years 2 gdp: 89.83 billion (2008) $ official language: ietnamese V other language: nglish e literacy: 0.3% 9 currency: ong (Vnd) d
Total number of magazine publishing companies (consumer): 135 Value Added Tax, or other tax, on magazine purchases: 0% Tax imposed on purchases of goods/services by publishers: 10%
coMMentary
By the Vietnam Print Distribution Association

The Vietnamese magazine industry has only recently emerged as a serious commercial media channel, and it would be fair to say that the industry is a good five years behind the growth curve of other larger developing nations such as China, indonesia and india. The commercial consumer magazine market, as distinct from government funded information magazines, is still in its infancy in terms of the availability of a wide range of general interest consumer titles and niche market titles. despite a population of over 85 million people, the majority of the population live outside the major cities in agricultural areas and are simply too poor to purchase magazines, with the result that the market is underdeveloped. The Vietnamese Ministry of information and Communications reports that there are over 700 magazines being published regularly, but only about 130 or so are commercial consumer magazines in the true sense of the word. of that, only about 60 titles have print-runs exceeding 5,000 copies per issue. The remaining magazines are either highly specialised trade titles targeted at an extremely small number of readers, or mass distributed government funded information titles. since media ownership is still only allowed by government entities, most successful consumer magazines are published through some or another form of arms-length commercial agreement between the official government publishing houses and private enterprise, with the government controlling editorial content and private enterprise funding and operating the rest of the business. The Vietnamese market lacks four key resources that would greatly enhance industry development. firstly, no credible, reliable or consistent media habit survey exists to help advertisers and agencies understand the true media habit demographics of magazine readers. secondly, no official audit of magazine circulation exists, meaning that many magazine publishers make wild and exaggerated claims about their circulation, by factors ranging from five to ten-fold. notably some publishing houses, led by sun flower Media, the largest magazine publisher, are fighting against these exaggerated claims as they damage the reputation of the industry with advertisers and media agencies. some of the large international media agencies such as saatchi and saatchi and Wpp are now also using their own in-house research tools to develop credible media habit consumer demographics. Thirdly, postal services are extremely expensive and unreliable, resulting in no opportunity to develop traditional subscription models. almost all sales are single copy sales through licensed and unlicensed kiosks, with sales heavily impacted by weather and other operating restrictions. lastly, current media ownership laws and advertising restrictions placed on the industry do not make it an attractive sector for investors. although idg Communications has been publishing a Vietnamese version of PC World for several years under a Vietnamese title and masthead, an exciting development in the industry was the launch in august 2008 of the very first truly international title, Her World (as a Vietnamese language title under an english masthead), by sun flower Media under licence from singapore press Holdings. This was followed by OK (northern&shell) in January and Stuff (Haymarket Media group) in february 2009.
fipp MeMbers
publisheRs dg Communications i ingier r un flower Media s
246
vietnam
advertising data
2001 80.0 2.0 22.0 0.0 147.0
2002 90.0 2.1 22.0 0.0 162.1
2003 131.5 0.7 0.1 16.0 0.3 214.7
2004 51.0 26.5 166.4 0.6 0.1 18.0 0.3 262.9
2005 43.3 20.9 162.5 0.6 0.2 20.2 0.4 248.1
2006 54.0 24.3 239.6 0.7 0.2 23.3 0.5 342.6
2007 62.9 27.2 284.4 1.1 0.2 23.9 0.5 400.2
2008 66.7 36.3 331.1 1.4 0.2 25.4 0.6 461.8
2009* 62.1 34.4 399.2 1.6 0.1 20.3 0.8 518.5
2010* 69.4 37.6 481.1 1.7 0.1 16.2 0.9 607.1

0.3 5.5 0.1 14.5
Magazine adspend growth 20012010

bar graph
line graph
= $us (m)
40 35 30 25 20 15 10
50 40
7.9
30 20 10
71.7
0
-10 -20 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Unilever l'oral lg Vina samsung rohto dutch lady dumex Vinamilk nokia Mega
Source: Vietnam Print Distribution Association
0.0

Healthcare skin care and cosmetics food and drink (excluding high proof alcohol) Beauty salons Baby nutrition Mobile phones and mobile service providers fashion electronics and electrical appliances automobiles and motorbikes Househould products
top 10 advertisers (b2b)

Vietnam daewoo Motors (Vidamco) Hewlett packard Vietnam (Hp-C ompaq) intel Canon Mercedes-Benz samsung electronics Corporation VMs- Mobifone samsung Vina electronics fpT nokia
top 10 advertising categories (b2b)

automobiles Computers, notebooks and servers Hotel trade Computer accessories printers and accessories Banks Mobile phones offices and apartment buildings exhibition, trade fairs and festivals Monitors
247
vietnam
Magazine data
nuMber of titles
Type Consumer free 2004 2005 2006 2007 2008 2009 135 10

2009 Consumer advertising in print advertising online exhibitions and events Copy sales

Type Consumer 2004 2005 2006 2007 2008 2009 45
60 5 3 32
average Magazine cover price (vnd)

Type Consumer 2004 2005 2006 2007 2008 2009 14,450

sun flower Media (Truyen Thong Hoa Mat Troi) * Vietnam Women (phu nu Viet nam) * Ho Chi Minh City Women (phu nu HCMC) * Trung Uong doan Thanh nien Cong san Ho Chi Minh / ringier Joint Venture
Source: Vietnam Print Distribution Association * in co-operation with government publishers

100 90 Source: Vietnam Print Distribution Association 80 70 60 50 40

2005
2006
2007
2008
2009 2 96 2

0 10 20 30 40 50 60 70 80 90 100
women
30 20 10 0

Tobacco alcohol (beer, wines and spirits) advertising to children over-the-counter drugs others Banned by law l l (over 15 proof ) l (mother's milk substitutes; baby bottles, etc) l Restricted by law
men
l
(photos of national leaders; Vietnamese currency; Vietnamese flag; national emblem)
(prescription)
248
vietnam
Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (vnd)
T Xe My Xe and i sng Cng nghip t Vit nam T Vit nam Xe v Th Thao Trung Tm nghin Cu Th Trng V pht Trin Cc Hi Khoa Hc and K Thut Vn lin Hip Hi Khoa Hc and K Thut Vit nam Vinamotors - B giao Thng Vn Ti nh Xut Bn giao Thng Vn Ti Bo Th Thao Vit nam Monthly Monthly Monthly Monthly Monthly 7,000 5,000 4,000 3,500 3,500 no no no no no 21 15 12 10.5 10.5 31,500 27,000 28,000 28,000 25,000
nhp Cu dau Tu Thnh t Thi Bo Kinh T si gn doanh nhn si gn doanh nhn si gn Cui Tun Hi lin lc Vi ngi Vit nam nc ngoi sun flower Media/Vietnam advertising festival s Cng Thng Thnh ph H Ch Minh Hip Hi doanh nhn Thnh ph H Ch Minh Hip Hi doanh nhn Thnh ph H Ch Minh Weekly 6 per year Weekly Weekly Weekly 15,000 9,000 9,000 4,000 3,000 no no no no no 60 36 36 16 12 15,000 15,000 14,000 7,300 14,700
childRens/comics/Teenage
Khn Qung nhi ng nhi ng Ci Vui Hoa Hc Tr lng Ci Mc Tm sinh Vin Vit nam Chuyn VTM Th gii Hc ng Thnh on Tp H Ch Minh Thnh on Thnh ph H Ch Minh Thnh on Thnh ph H Ch Minh Bo sinh Vin Vit nam Trung ng Hi nng dn Vit nam on Thanh nin Cng sn H Ch Minh Trung ng on Thanh nin Cng sn H Ch Minh Bo gio dc Thnh ph H Ch Minh C Quan Trung ng Hi Khuyn Hc Vn Weekly Weekly Monthly fortnightly Weekly Weekly fortnightly Weekly Monthly 45,000 40,000 35,000 25,000 17,000 16,000 7,000 6,000 4,000 no no no no no no no no no 225 200 175 125 85 80 35 30 20 3,800 3,800 6,000 10,000 4,800 4,800 10,000 7,800 12,000
geneRal inTeResT
Th gii in nh Thanh nin Tun san Th gii Hi nhp Thanh nin Tun san Y Hc ph Thng sc sng Mi Kin Thc ngy nay M and B M Yu B Bc s gia nh Hi in nh Vit nam Bo Thanh nin Trung ng Hi nng dn Vit nam Bo Thanh nin nh Xut Bn Thanh nin Bo nhn o and i sng lin hip Cc Hi Vn Ha ngh Thut Tp H Ch Minh Trung Tm Cng ngh Mi Trng and pht Trin Cng ng Bo gio dc X Hi nh Xut Bn Y Hc fortnightly Weekly Weekly Weekly Monthly Monthly 3 per month Monthly Monthly Monthly 12,000 12,000 11,000 10,000 10,000 8,000 7,000 6,000 6,000 6,000 no no no no no no no no no no 48 48 44 40 40 32 28 24 24 24 20,000 7,800 3,300 7,800 18,000 14,500 12,600 13,800 12,700 15,000
home inTeResT
Bp gia nh Kin Trc nh p Mn ngon Vit nam Mn ngon ni Tht Cm nang Mua sm Kin Trc Bo Cng Thng - B Cng Thng Hi Kin Trc Vit nam nh Xut Bn lao ng - X Hi Bo nng nghip Vit nam Bo Kinh T Th nh Xut Bn lao ng - X Hi Hi Kin Trc Vit nam fortnightly Monthly fortnightly fortnightly fortnightly Monthly Monthly 15,000 15,000 7,000 6,500 6,000 4,500 3,000 no no no no no no no 45 45 21 19.5 18 13.5 9 5,000 16,800 15,700 15,800 14,300 19,500 24,000
mens
t Mi Cui Tun Th Thao Vn Ha n ng phong Cch and n ng Bo nh t Mi - C Mau ph san Bo Th Thao and Vn Ha Thng Tn X Vit nam nXB Vn Ha Thng Tin Weekly Monthly Monthly 10,000 3,000 3,000 no no no 50 15 15 12,000 25,000 18,000
249
vietnam
Magazine data
Publisher Frequency Circulation Audited? Average Issue Readership (000s) (%) Cover Price (vnd)
special inTeResT
lm Bn My Vi Tnh Chip l Tip Th and gia nh Wedding Th Thut My Tnh Bo V php lut Th gii Vi Tnh a (pC World a) Chip M nghe nhn Bo Khoa Hc ph Thng Tp Ch Cng ngh Thng Tin - Vin Thng sun flower Media / lin hip Cc Hi Vn Ha ngh Thut Tp H Ch Minh nh Xut Bn lao ng Vin Kim st nhn dn Ti Cao idg Communications / s Khoa Hc Cng ngh Thnh ph H Ch Minh Tp Ch Cng ngh Thng Tin - Vin Thng lin Hip Cc Hi Khoa Hc / K Thut Tp H Ch Minh Weekly Weekly Quarterly Weekly Weekly Monthly Weekly Monthly 26,000 23,000 15,000 15,000 15,000 10,000 10,000 8,000 no no no no no no no no 104 92 60 60 60 40 40 32 3,000 2,000 39,000 2,300 3,400 15,000 9,000 28,800
Tv guides
Truyn Hnh VTV Truyn Hnh HTV i Truyn Hnh Vit nam i Truyn Hnh Vit nam fortnightly fortnightly 6,000 5,000 no no 30 25 11,200 16,000
womens monThlies
phong Cch Her World Mt and Cuc sng ph n p Bc Th gii Mt p M Thut - i sng Cm nang Mua sm sun flower Media and Trung Tm Bo Ch and Hp Tc Truyn Thng Quc T sun flower Media and Trung Tm Bo Ch and Hp Tc Truyn Thng Quc T lin Hip Khoa Hc and Cng ngh pTnT ng B ng Cng sn Tnh Tin giang Trung ng on Thanh nin Cng sn H Ch Minh Bo nh Vit nam Hi M Thut Vit nam nh Xut Bn lao ng - X Hi Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly 23,000 18,000 12,000 10,000 7,000 7,000 4,500 3,000 no no no no no no no no 138 108 96 80 42 42 27 18 29,800 29,800 15,000 15,800 25,000 25,000 25,000 19,000
womens weeklies
Tip Th and gia nh Th gii ph n Th gii Vn Ha ph n Ch nht Hnh phc gia nh Thi Trang Tr Hnh phc v Tnh Yu ph n Thi i ngi p Vit nam sun flower Media and Trung Tm Bo Ch and Hp Tc Truyn Thng Quc T Bo ph n Vit nam sun flower Media and Bo Vn Ha Hi lin Hip ph n Vit nam ph n Vit nam Trung ng on Thanh nin Cng sn H Ch Minh nh Xut Bn lao ng Bo Bnh dng Bo Tin phong Weekly Weekly Weekly Weekly Weekly Weekly fortnightly fortnightly fortnightly 100,000 55,000 45,000 35,000 33,000 19,000 9,500 8,000 4,000 no no no no no no no no no 800 440 360 280 264 152 76 64 32 11,200 10,900 11,200 4,500 4,800 12,000 5,700 10,900 15,500
250
quick reference
TAX ON PRINT BY COUNTRY ......................................................................................... 252 OWNERSHIP REGULATIONS BY COUNTRY .......................................................... 253 CONTRIBUTORS ..................................................................................................................... 254 FIPP MEMBER ASSOCIATIONS ..................................................................................... 256 USEFUL CONTACTS ............................................................................................................. 259 IFABC MEMBERS .................................................................................................................... 263 GLOSSARY / METHODOLOGY...................................................................................... 264 FIPP PUBLICATIONS ............................................................................................................ 265
TAX ON PRINT (2008)

VAT (V) Newspapers Sales (S) (%) Magazines (%) Books (%) Remarks
AFRICA/MIDDLE EAST
South Africa United Arab Emirates 14 0 14 14
NORTH AMERICA
Canada Mexico USA 13 0 13 0 13 0 Different state & City taxes max 8% Provincial Sales Tax and 5% Goods & Services Tax
SOUTH AMERICA
Argentina Brazil Ecuador Venezuela 10.5 12 10 0 10.5 12 10 0 0 0 10 0
EUROPE
Austria Belgium Czech Republic Denmark Finland France Germany Greece Hungary Ireland Italy The Netherlands Norway Poland Romania Russia Slovenia Spain Sweden Switzerland Ukraine United Kingdom V V V V V V V V V V V V V V V V S V V V V V 10 0 10/20* 0 22* 2.1 7 4.5 5 13.5 4 6 0 7 9 10 8.5 4 6 2.4 0 0 10 0* /6 10/20* 0*/25 22* 2.1/19.6* 7 4.5 5 13.5 4 6 0*/25 7 9 10 8.5 4 6 2.4/7.6* 20 0 10 6 10/20* 25 8 5.5 7 4.5 5 0 4 6 25 0 9 20 8.5 4 6 2.4 20 0 Press products with add-ons 0%, conditions apply *crosswords / classified titles / multimedia / titles sold with additional products 0 % on the Canary Islands *weeklies Press produkts with add-ons 13.5 - 21.5 % *Maps 15%, CD / DVD / Videos / Calendars 19% *press products with add-ons:10-20% *weeklies, magazines with addons: 21% * 20% VAT for publications with more than 50% space for advertisements *newsmagazines *no VAT on subscriptions *not commission paritaire numbered
ASIA- PACIFIC
Australia Japan South Korea Taiwan, China Thailand S S 10 5 0 0 0 10 5 0 0 0 10 5 0 5 0
Source: Distripress - Association for the Promotion of the International Circulation of the Press
252
OWNERSHIP
REGULATION ON:
Ownership registration Foreign ownership Cross media ownership Transparency of capital structure Concentration Concentration regulations planned?
AFRICA
Kenya South Africa Yes No Yes No No No Yes No No No No No Yes No Yes No Yes No Yes No Yes No Yes No No Yes Yes No No No Yes Yes Yes No No No Yes No No Yes No No Yes No Yes No No Yes No No Yes No Yes Yes Yes No Yes No Yes No No No No Yes Yes No Yes Yes Yes No No Yes No No No No No No No No No No No Yes No No No No No No No No No No No No No Yes No No No No No No No No No No No No Yes No No No No No No No Yes No No No No No Yes Yes No Yes No No Yes No No No No Yes Yes Yes No No Yes No Yes No No No No No No Yes Yes Yes No Yes No No Yes No No No Yes No No Yes Yes No No No No Yes Yes Yes No No Yes Yes Yes No Yes No No Yes No No No No Yes Yes Yes No No No Yes No No Yes No Yes Yes No No No Yes Yes No Yes Yes Yes Yes No No No Yes No Yes Yes Yes No No Yes No No Yes No No No No No Yes No Yes No No Yes Yes No No No Yes Yes Yes No No No Yes No No Yes Yes Yes No Yes No Yes Yes Yes No No Yes Yes Yes No No No No No No No No No No No No No No No No No No No No No No No Yes Yes No No No Yes No No No No No No No Yes Yes No Yes Yes No Yes No No No No No Yes No
AMERICA, NORTH
Canada Costa Rica Mexico USA
AMERICA, SOUTH
Brazil Chile Colombia Ecuador Peru
ASIA
China India Japan Korea Lebanon Malaysia Singapore Taiwan Thailand Turkey Australia New Zealand
AUSTRALIA & OCEANIA
EUROPE
Austria Belgium Bulgaria Croatia Czech Republic Denmark Estonia Finland France Germany Greece Hungary Iceland Ireland Italy Latvia Luxembourg The Netherlands Norway Poland Portugal Romania Russia Serbia Slovakia Slovenia Spain Sweden Switzerland Ukraine United Kingdom
Source WAN World Press Trends 2009
253
CONTRIBUTORS
Asociacin Argentina de Editores de Revistas (AAER ) avda. paseo Coln 275 piso 11 Buenos aires C1063 aCC argentina
argenTina
chile
Asociacin Nacional de la Prensa (ANP) Carlos antnez 2048 providencia santiago de Chile 751-0345 Chile
learevistas.com
anp.cl
Finnish Periodical Publishers Association (FPPA) aikakauslehtien liitto p.o. Box 267 Helsinki 00121 finland
finland
aikakausmedia.
Media Convergence Asia Pacific p.o. Box 567 Vaucluse 2030 sydney, nsW australia
ausTralia
china
Media Convergence Asia Pacific inspring space # 706 Chaoyang district Beijing 100123 China
mediaconv.com
mediaconv.com
Syndicat de la Presse Magazine et dInformation (SPMI) 45 rue de Courcelles paris 75008 france
france
spmi.info
sterreichischer Zeitschriftenund Fachmedien-Verband (ZV) renngasse 12/6 Vienna a-1010 austria
ausTria
Magazine Business Association of Taipei (MBAT) 6f., no.209, songjiang road zhongshan district Taipei 104 Taiwan, China
Taiwan, china
Deutsche Fachpresse grosser Hirschgraben 17-21 frankfurt 60311 germany
gerMany
oezv.or.at
magazine.org.tw
fachpresse.de
sterreichische Auflagenkontrolle (AK) Kllnerhofgasse 2/3 Vienna 1010 austria
oeak.at
Editorial Televisa Colombia Calle 74, # 6 - 65 Bogota Colombia
coloMbia
Verband Deutscher Zeitschriftenverleger (VDZ) Haus der presse Markgrafenstrasse 15 Berlin 10969 germany
editorialtelevisa.com.co
vdz.de
Austrian Newspapers Association (VZ) Wipplingerstr. 15 1013, Vienna austria
voez.at
Medialogue - n.v. Sanoma Magazines Belgium Telecomlaan 5-7 1831 diegem Belgium
belgiuM
Czech Publishers Association (Unie vydavatelu) na porici 30 prague 1 110 00 Czech republic
czech republic
Magazine Publishers of Greece (MPG) 40, Kifissias avenue athens 15125 greece
greece
unievydavatelu.cz
Associaao Nacional de Editores de Revistas (ANER ) rua deputado lacerda franco, 300/Cj. 155 pinheiros, sao paulo sp 05418 000 Brazil
brazil
Danish Magazine Publishers Association (DMU) pressens Hus skindergade 7 Copenhagen K 1159 denmark
denMarK
Hungarian Publishers' Association (HPA) naphegy tr 8 Budapest, H-1016 Hungary
hungary
mle.org.hu
dmu-mags.dk
Magazines Ireland 25 denzille lane dublin 2 ireland
ireland
ppa.ie
aner.org.br
Magazines Canada 425 adelaide street West suite 700 Toronto, ontario M5V 3C1 Canada
canada
Editorial Televisa Ecuador rumipamba 706 y rpublica ed Borja paez pH Quito ecuador
ecuador
Associazione Nazionale Editoria Periodica Specializzata (ANES) Via pantano 2 Milan 20122, italy
iTaly
anes.it
magazinescanada.ca
Federazione Italiana Editori Giornali (fieg) Via piemonte 64 rome 00187, italy
eg.it
254
contributors
Japan
Japan Marketing Data 08/09 Media information inc Japan
Editorial Televisa Vasco de Quiroga 2000 edif. e, 4 pisa Col santa fe Mexico df 01210 Mexico
Mexico
Magazine Publishers Association of South Africa (MPASA) p.o. Box 47184 parklands Johannesburg gauteng 2121 south africa
souTh africa
Ukrainian Association of the Press publishers (Uapp) shota rustavelli, 38-b po Box 10 Kiev 03049 Ukraine
uKraine
uappd.com.ua
mpasa.org.za
editorialtelevisa.com.mx
Dutch Publishers Association (NUV) nederlands Uitgeversverbond p.o. Box 12040 amsterdam 1100 aa The netherlands
The neTherlands
Korea Magazine Association (KMA) Magazine Hall 4f, 44-31 Yeouido-dong Yeongdeungpo-gu seoul 150-890 Korea
souTh Korea
Edipresse Ukraine edipresse Ukraine llC dymytrova street 5 Bldg. 10a 3rd & 6th floor Kiev 03150 Ukraine
kmpa.or.kr
nuv.nl
Norwegian Media Businesses Association Kongens gate 19 oslo 0153 norway
norway
mediebedriftene.no
Polish Chamber of Press Publishers (IWP) iWp - izba Wydawcw prasy ul. foksal 3/5 Warsaw 00-366 poland
poland
Asociacin de Revistas de Informacin (ARI) C/ orense, 23 -2C Madrid 28020 spain revistas-ari.com Asociacin de Prensa Profesional y Contenidos Multimedia (ConeQtia) pau Claris, 115 4 1 Barcelona 08009 spain
spain
Middle East Publishers' Association (MEPA) p.o. Box 502038 dubai United arab emirates
uniTed arab eMiraTes
mepa.cc
PPA Queens House 28 Kingsway london WC2B 6Jr UK
uniTed KingdoM
ppa.co.uk
www.app.es
Swedish Magazine Publishers Association (Sveriges Tidskrifter) Vasagatan 50 stockholm 111 20 sweden
sweden
izbaprasy.pl
American Business Media (ABM) 675 Third avenue 7th floor new York nY 10017 Usa
uniTed sTaTes of aMerica
americanbusinessmedia.com
Ringier Romania Bdul. dimitrie, pompeiu nr6 sector 2 novo parc Business Center Bucharest romania
roMania
sverigestidskrifter.se
Guild of Press Publishers (GIPP) 14/2, Bumazhny proezd 5th floor, office 512 Moscow 127994 russia
russia
Association de la Presse Suisse Romande avenue de florimont 1 CH - 1006 lausanne switzerland
swiTzerland
Magazine Publishers of America (MPA) 810 seventh avenue 24th floor new York nY 10019 Usa
magazine.org
pressesuisse.ch
gipp.ru
Adria Media Ljubljana Vonjakova ulica 3 ljubljana 1000 slovenia
slovenia
Nation Multimedia Group 9th floor, nation Building i 1854 Bangna-Trad rd. (Km. 4.5), Bangna Bangkok 10260 Thailand
Thailand
Editorial Televisa Colombia Calle 74, # 6 - 65 Bogota Colombia
venezuela
editorialtelevisa.com.co
nationgroup.com
Vietnam Print Distributors Association via sun flower Media Co. ltd 11 doan Van Bo street Ward 12, district 4 Ho Chi Minh City Vietnam
vieTnaM
sunflowermedia.com.vn
255
FIPP MEMBER ASSOCIATIONS

International Federation of the Periodical Press (FIPP)
Queens House 55-56 lincolns inn fields london WC2a 3lJ UK Company tel: +44 20 7404 4169 Company fax: +44 20 7404 4170
INTERNATIONAL
Associaao Nacional de Editores de Revistas (ANER)

executive office rua deputado lacerda franco, 300/Cj. 155 pinheiros 05418 000 sao paulo sp Brazil Company tel: +55 11 3030 9392 Company fax: +55 11 3030 9393
BRAZIL
Danske Specialmedier
pressens Hus skindergade 7 1159 Copenhagen K denmark Company tel: +45 3397 4000 Company fax: +45 3391 2670
DENMARK
www.specialmedierne.dk Danish Magazine Publishers Association (DMU)

pressens Hus skindergade 7 1159 Copenhagen K denmark Company tel: +45 3311 8844 Company fax: +45 3315 0186
www.pp.com European Federation of Magazine Publishers (FAEP)

square du Bastion 1a B-1050 Brussels Belgium Company tel: +32 2 536 0606 Company fax: +32 2 536 0601
EUROPE
www.revistas.org.br www.aner.org.br Magazines Canada

425 adelaide street West suite 700 Toronto, ontario M5V 3C1 Canada Company tel: +1 416 504 0274 Company fax: +1 416 504 0437
CANADA
www.dmu-mags.dk Finnish Periodical Publishers Association (FPPA)

p.o. Box 267 00121 Helsinki finland Company tel: +358 9 2287 7280 Company fax: +358 9 603 478
www.faep.org Asociacin Argentina de Editores de Revistas (AAER)

avda. paseo Coln 275 piso 11 C1063aCC Buenos aires argentina Company tel: +54 11 4345 0062 Company fax: +54 11 4343 8894
FINLAND
ARGENTINA
www.magazinescanada.ca China Periodicals Association (CPA)

Tai ping road no 5 room 502 Jindun publishing House Beijing 100036 China Company tel: +86 10 5192 8643 Company fax: +86 10 5192 8642
CHINA
www.aikakauslehdet. Association pour la Promotion de la Presse Magazine (APPM)

45, rue de Courcelles 75008 paris france Company tel: +33 1 4289 3260 Company fax: +33 1 4563 3975
www.editores-revistas.com.ar www.learevistas.com sterreichischer Zeitschriften- und Fachmedien-Verband (ZV)

renngasse 12/6 1010 Vienna austria Company tel: +43 1 319 7001 Company fax: +43 1 319 7001
FRANCE
AUSTRIA
Society of Publishers in Asia (SOPA)

2608-2610 island place Tower 510 Kings road north point Hong Kong, China Company tel: +852 2572 2100 Company fax: + +852 2572 2113
HONG KONG, CHINA
www.pressemagazine.com Fdration Nationale de la Presse dInformation Spcialise (FNPS)

37, rue de rome 75376 paris Cedex 08 france Company tel: +33 1 4490 4360 Company fax: +33 1 4490 4372
www.oezv.or.at The Ppress

Boulevard paepsem, 22/8 1070 Brussels Belgium Company tel: +32 2 558 9750 Company fax: +32 2 558 9758
BELGIUM
www.sopasia.com Czech Publishers Association (Unie Vydavatelu)

na porici 30 11000 prague 1 Czech republic Company tel: + +420 221 733 527/427 Company fax: +420 222 322 961
CZECH REPUBLIC
www.fnps.fr Syndicat de la Presse Magazine et dInformation (SPMI)

45 rue de Courcelles 75008 paris france Company tel: +33 1 4289 2766 Company fax: +33 1 4289 3105
www.theppress.be
www.unievydavatelu.cz
www.spmi.info
256
fipp member associations
Syndicat Professionnel de la Presse Magazine et dOpinion (SPPMO)

13 rue la fayette 75009 paris france Company tel: +33 1 5320 9075 Company fax: +33 1 5320 9076
Hungarian Newspaper Publishers Association (HNPA)

naphegy tr 8 Budapest H-1016 Hungary Company tel: +36 1 212 5025 Company fax: +36 1 436 4354
HUNGARY
Federazione Italiana Editori Giornali (FIEG)

Via piemonte 64 00187 rome italy Company tel: +39 06 488 1683 Company fax: +39 06 487 1109
www.sppmo.org Deutsche Fachpresse

grosser Hirschgraben 17-21 60311 frankfurt germany Company tel: +49 69 1306 397 Company fax: +49 69 1306 417
www.eg.it Japan Magazine Publishers Association (JMPA)

1/7 Kanda surugadai Chiyoda-ku 101-0062 Tokyo Japan Company tel: +81 3 3291 0775 Company fax: +81 3 3293 6239
GERMANY
www.mle.org.hu Association of Indian Magazines (AIM)

delhi press Building e-3, Jhandewala estate rani Jhansi road 110055 new delhi india Company tel: +91 11 2362 8221 Company fax: +91 11 5154 0714
JAPAN
INDIA
www.deutsche-fachpresse.de IFRA
Washingtonplatz 1 64287 darmstadt germany Company tel: +49 61 5173 36 Company fax: +49 61 5173 3758
www.j-magazine.or.jp Dutch Publishers Association (NUV)

nederlands Uitgeversverbond po Box 12040 1100 aa amsterdam The netherlands Company tel: +31 20 4309 150 Company fax: +31 20 4309 179
www.aim.org.in Indian Newspaper Society (INS)

ins Buildings rafi Marg 110001 new delhi india Company tel: +91 11 2371 5401 Company fax: +91 11 2372 3800
THE NETHERLANDS
www.ifra.com Verband Deutscher Zeitschriftenverleger (VDZ)

Haus der presse Markgrafenstrasse 15 10969 Berlin germany Company tel: +49 30 7262 98 117 Company fax: +49 30 7262 98 112
www.nuv.nl Group of Publishers of Consumer Magazines Dutch Publishers Association

po Box 12040 1100 aa amsterdam The netherlands Company tel: +31 20 4309 162 Company fax: +31 20 4309 199
www.indiannewspapersociety.org Israel Association of Periodical Press (IAPP)

17 Keilat Venezia st. 69400 Tel aviv israel Company tel: +972 3 644 9851 Company fax: +972 3 644 9852
ISRAEL
www.vdz.de Magazine Publishers of Greece (MPG)

40, Kifissias avenue 15125 athens greece Company tel: +30 210 615 4200 Company fax: +30 210 610 7741
GREECE
www.tijdschriften.nl Den Norske Fagpresses Forening (DNFF)

akersgt 41 n-0158 oslo norway Company tel: +47 24 14 61 00 Company fax: +47 24 14 61 10
www.iapp.co.il Associazione Nazionale Editoria Periodica Specializzata (ANES)

Via pantano 2 20122 Milan italy Company tel: +39 02 805 7777 Company fax: +39 02 805 4815
ITALY
NORWAY
Periodical Publishers Union of Greece (HUEPP)

Vassilissis sofias 25 10674 athens greece Company tel: +30 210 722 0875 Company fax: +30 210 721 5128
www.fagpressen.no
www.anes.it
www.edipt.gr
257
fipp member associations
Polish Chamber of Press Publishers (IWP Izba Wydawcw Prasy)

ul. foksal 3/5 00-366 Warsaw poland Company tel: +48 22 828 59 30 Company fax: +48 22 827 87 18
POLAND
Korea Magazine Association (KMA)

Magazine Hall 4f, 44-31 Yeouido-dong Yeongdeungpo-gu 150-890 seoul south Korea Company tel: +82 2 780 2112 Company fax: +82 2 735 9464
SOUTH KOREA
The Magazine Association of Thailand (TMAT)

194 soi pridi Banomyong 46 sukhumvit 71 rd, Klongton Wattana 10110 Bangkok Thailand Company tel: +66 2 367 3677 Company fax: +66 2 240 0016
THAILAND
www.izbaprasy.pl Associaao Portuguesa de Imprensa (API)

rua gomes freire 183 4 esq 1169-041 lisbon portugal Company tel: +351 21 355 5092 Company fax: +351 21 314 2191
www.kmpa.or.kr Asociacin de Prensa Profesional y Contenidos Multimedia (ConeQtia)

pau Claris, 115 4 1 08009 Barcelona spain Company tel: +34 93 215 2195 Company fax: +34 93 215 0268
PORTUGAL
SPAIN
www.tmat.or.th PPA
Queens House 28 Kingsway london WC2B 6Jr UK Company tel: +44 20 7404 4166 Company fax: +44 20 7404 4167
UK
www.apimprensa.pt Guild of Press Publishers (GIPP)

14/2, Bumazhny proezd 5th floor, office 512 127994 Moscow russia Company tel: +7 495 228 7697 Company fax: +7 495 661 9139
www.app.es Asociacin Espaola de Editoriales de

publicaciones periodicas (aeepp) c/o rodrigues san pedro 2, 6, 614 28015 Madrid spain Company tel: +34 91 445 0444 Company fax: +34 91 445 0497
RUSSIA
www.ppa.co.uk American Business Media (ABM)

675 Third avenue, 7th floor new York, nY 10017 Usa Company tel: +1 212 661 6360 Company fax: +1 212 370 0736
USA
www.aeepp.com Asociacin de Revistas de Informacin (ARI)

C/ orense, 23 -2C 28020 Madrid spain Company tel: +34 91 360 4940 Company fax: +34 91 521 1202
www.gipp.ru Magazine Publishers Association of Singapore (MPAS)

1 geylang lorong 19 04-02 The primero singapore 388487 singapore Company tel: +65 6742 3511 Company fax: +65 6742 3511
SINGAPORE
www.americanbusinessmedia.com Magazine Publishers of America (MPA)

810 seventh avenue, 24th floor new York, nY 10019 Usa Company tel: +1 212 872 3700 Company fax: +1 212 888 4217
www.revistas-ari.com Swedish Magazine Publishers Association (Sveriges Tidskrifter)

Vasagatan 50 111 20 stockholm sweden Company tel: +46 8 545 298 90 Company fax: +46 8 149 865
SWEDEN
www.magazine.org Magazine Publishers of America (MPA) - Washington

1211 Connecticut avenue nW suite 610 Washington dC 20036 Usa Company tel: +1 202 296 7277 Company fax: +1 202 296 7277
www.mpas.org.sg Magazine Publishers Association of South Africa (MPASA)

p.o. Box 47184 parklands 2121 Johannesburg south africa Company tel: +27 11 551 9800 Company fax: +27 11 551 9810
SOUTH AFRICA
www.sverigestidskrifter.se Distripress - Association for the Promotion of the International Circulation of the Press
8008 zurich switzerland Company tel: + 41 44 202 4121 Company fax: + 41 44 202 1025
SWITZERLAND
www.mpasa.org.za
www.sverigestidskrifter.se
258
USEFUL CONTACTS
BPA Worldwide
Two Corporate Drive, 9th Floor Shelton, Connecticut 06484, USA Tel: +1 203 447 2800 Fax: +1 203 447 2900 www.bpaww.com
European Association of Communications Agencies (EACA)

152 Boulevard Brand Whitlock, 1200 Brussels Belgium Tel: +32 2 740 0710 Fax: +32 2 740 0717 www.eaca.be
International Federation of Audit Bureaux of Circulations (IFABC)

Macomm Unit 706, Block B Pusat Dagangan Phileo Damansara 1, Off Jalan Damansara 46350 Petaling. Jaya Malaysia Tel: +60 3 7660 8535 Fax: +60 3 7660 8532 www.ifabc.org
Universal Postal Union (UPU)

International Bureau Case postale 13 3000 Berne 15 Switzerland Tel: +41 31 350 31 11 Fax: +41 31 350 31 10 www.upu.int
Commonwealth Press Union (CPU)

17 Fleet Street, London EC4Y 1AA, UK Tel: +44 20 7583 7733 Fax: +44 20 7583 6868 www.cpu.org.uk
International Advertising Association (IAA)

521 Fifth Avenue Suite 1807, New York NY, 10175 USA Tel: +1 212 557 1133 Fax: +1 212 983 0455 www.iaaglobal.org
World Federation of Advertisers (WFA)

120, avenue Louise Bte 6, 1050 Brussels Belgium Tel: +32 2 502 57 40 Fax: +32 2 502 56 66 www.worldadvertisers.org www.wfanet.org
Distripress - Association for the Promotion of the International Circulation of the Press
Beethovenstrasse 20 8002 Zurich, Switzerland Tel: +41 1 202 4121 Fax: +41 1 202 1025 www.distripress.net
International Federation of Reproduction Rights Organisations (IFRRO)

Rue du Prince Royal 87 1050 Brussels, Belgium Tel: +32 2 551 0899 Fax: +32 2 551 0895 www.ifrro.org
International Confederation for Printing & Allied Industries (INTERGRAF)

Place E. Flagey 7, bte 8 BE-1050 Brussels Belgium Tel: +32 2 230 86 46 Fax: +32 2 231 14 64
European Advertising Standards Alliance (EASA)

Rue de la Ppinire 10A, 1000 Brussels Belgium Tel: +32 2 513 7806 Fax: +32 2 513 2861 www.easa-alliance.org
International Press Institute (IPI)

Spiegelgasse 2 1010 Vienna Austria Tel: +43 1 512 9011 Fax: +43 1 512 9014 www.freemedia.at
World Intellectual Property Organisation (WIPO)

34 Chemin des Colombettes 1211 Geneva 20 Switzerland Tel: +41 22 338 9111 Fax: +41 22 733 54 28 www.wipo.int
Advertising sALes
Dentsu
1-8-1 Higashi-shimbashi, Minato-ku, Tokyo 105-7001 Japan
(+81 3 6216 5111 * dentsu@dentsu.com
Contacts: Jan Pitt, director of magazines and exhibitions; Richard Foan, managing director, ABCe
(+91 80 4261 6333 * tcs@thecoverstory.com
BPA
Two Corporate Drive, 9th Floor Shelton, CT 06484, USA
( +1 203 447 2800 * info@bpaww.com
thecoverstory.com Contacts: JP Douma, CEO, Kate Russell, commercial director
The Interview People

Johannisstrae 2, Freising, 85354, Germany
(+49 816 1807 4978 * info@theinterviewpeople.com
dentsu.com Contacts: Osamu Onuma, director magazine division; Fumitaka Satomi, senior manager magazine division
bpaww.com ContactS: Peter Black, senior vice president, business development Glenn Hansen, president and CEO
SSM Global Media

First Floor, SSM House, 1 Cobden Court, Wimpole Close, Bromley, Kent, BR2 9JF, UK
(+44 20 8464 5577 * stuart.smith@ssm.co.uk
Content mAnAgement
eZ Systems
Postbocks, 2870, Skien N-3702, Norway +47 3558 7020
*bm@ez.no
theinterviewpeople.com Contacts: Matthias Wr, managing director Michael Karg, managing director
The New York Times Syndicate

3 Rue Scribe, Paris , 75009, France
( +33 1 5305 7650 * hertzberg@nytimes.com
ssm.co.uk Contact: Stuart Smith, managing director
Contact: Philippe Hertzberg, director EMEA 609 Greenwich Street, New York NY 10014, USA
( +1 212 499 3300 * andergb@nytimes.com
Auditing serviCes
ABCe
Saxon House, 211 High Street, Berkhamsted, Herts HP4 1AD, UK
( +44 1442 870 800 * info@abce.org.uk
ez.no Contact: Bertrand Maugain, global partner manager
Content Providers
The Cover Story (TCS)
2033, 16th Main, 1st Cross, Hal 2nd Stage Indiranagar, Bangalore, 560008, India
nytimes.com/syndicate Contact: Gloria Brown Anderson, vice president, international and editorial development
abce.org.uk
259
useful contacts
Covermounts
Icon Design
Edifcio Amoreiras Plaza 9 Rua Carlos Alberto da Mota Pinto, 4th Floor Office B2, Lisbon, 1070-374, Portugal
( +35 12 1396 0088 * ana.b@matchingbox.com
Pressmart
1-8-617/2, Prakasham Nagar, Begumpet Hyderabad, 500016, India
(+91 98 4905 1077 * ntaori@pressmart.net
Contacts: Frederic Chevalier, executive vice president strategy, innovation & sustainable development; Jean-Louis Nachury, chairman and CEO, Catherine Bellot-Antony, assistant
pressmart.net Contact: Navneet Taori, head of business development
Spring
Paasheuvelweg 6, Amsterdam 1105 BH, The Netherlands
(+31 20 500 8000 * spring.cag@springglobalmail.com
matchingbox.com Contact: Ana Bobone, sales director
Zinio
114 Sansome Street, 10th Floor San Francisco, CA 94104, USA
(+1 415 494 2700 * alexandra@zinio.com
ID Sourcing
19-21 Kristalli Str, Perister Athens, 12131, Greece
* k.nikolaidis@idsourcing.eu
springglobalmail.com Contact: Wim de Rooij, sales manager corporate accounts group
idsourcing.eu
(+30 210 577 7110
zinio.com Contact: Alexandra Salomon, VP International Marketing
Swiss Post International

Viktoriastrasse 21, 3030 Berne, Switzerland
(+41 31 338 1111 * karbaumswisspost@aol.com
Contact: Kleanthis Nikolaidis, managing director
design
Editions Atlas
Route des Dragons 7, Cheseaux sur Lausanne, 1033, Switzerland
(+41 21 731 9000 * nmouray@editionsatlas.ch
distribution
Cebu Magazine Exchange
Avon Plaza Compound, 80 Osmena Boulevard Capitol Site, Cebu City, Cebu, 6000 Philippines
(+63 32 412 5566 * cebu.magazine@gmail.com
swisspost.com/press Contacts: Chris Stevens, global sales management; Hermann Karbaum, global account management
investment bAnKing
AdMedia Partners
Three Park Avenue, 31st Floor New York, NY 10016, USA
( +1 212 759 1870 * medmiston@admediapartners.com
Contact: Ludwig Federigan, CEO
editionsatlas.fr Contact : Nadege Mouray, senior media manager
Dar Al Hikma
PO Box 2007, Dubai, United Arab Emirates
(+971 4 266 5394 *alhikma@emirates.net.ae
Roger Black Studio

245 Fifth Avenue, Room 2345 New York, NY-10016, USA
(+1 212 481 9800 * roger@rogerblack.com
Contact: Osman Cheikh Hassan, managing director
admediapartners.com Contacts: Mark Edmiston, managing director; Michael Parker, managing director
Dawson Media Direct

Inflight House, Hurricane Way, Axis Park Langley, Berkshire, SL3 8AG, UK
(+44 17 5348 5000 * enquiries@dawsonmd.com
DeSilva and Phillips

475 Park Avenue South, 22nd Floor New York, NY 10016, USA
( +1 212 686 9700 * roland@mediabankers.com
rogerblack.com Contact: Roger Black, chairman
digitAL soLutions
Ceros
90/92 Pentonville Road, Islington London, N1 9HS, UK
(+44 8455 211 872 * sales@ceros.com
dawsonmediadirect.com Contacts: Phil White, director; John Howe, managing director
mediabankers.com Contacts: Roland A DeSilva, managing partner; Reed Phillips III, managing partner
DHl
15 The Avenue , Egham, Surrey TW20 9AB, UK
(+44 7515 971 883 * publications@dhlglobalmail.co.uk
Quayle Munro
22 Berners Street, London, W1T 3LP, UK
(+44 20 7907 4200 *enquiries@quaylemunro.com
ceros.com Contacts: James Lovett, sales director; Paul Crabtree, group marketing director
Citadela Advanced Technologies

Stegne 21c, Ljubljana, SI-1117, Slovenia
(+386 1 511 3500 * vesna@citadela.si
dhl-globalmail.com Contact: Amy Collins, marketing operations manager
quaylemunro.com Contacts: Jane Collins, executive assistant; Kit van Tulleken, executive director 405 Lexington Avenue, 46th Floor New York, NY 10174, USA
(+1 212 355 1390 *newyork@vantulleken.com
Jashanmal
PO Box 1545, Dubai , United Arab Emirates
( +971 4 266 6633 * narain@jashanmal.ae
citadela.eu Contacts: Vesna Zavrnik Pulevic, sales manager; Rok Pulevic Makovec, general manager
Nxtbook
480 New Holland Avenue, Lancaster PA 17602, USA +1 866 268 1219
* info@nxtbookmedia.com
jashanmal-uae.com Contact: Narain Jashanmal, distribution manager
vantulleken.com Contacts: John Wickersham, managing partner; Jonathan Gordon, managing director
lagardre Services
2 rue Lord Byron, 75008, Paris, France
(+33 1 4299 0700 *bellot@lsnet.fr
nxtbookmedia.com Contact: Jeff Martin, director of business services
lagardere-services.fr
260
useful contacts
Veronis Suhler Stevenson
7th Floor, 350 Park Avenue New York, NY 10022, USA
( +1 212 935 4990
Cue Ball
1035 Fifth Street, Boulder Colorado, 80302, USA
( +1 303 449 9194 * cabell@cueballdigital.com
Media Venture Services

Schnbrunnerstrasse 222-228/3/7 Vienna, 1120, Austria
(+43 664 451 6662 *mario.husten@mediav.eu
Contacts: George Cole, partner VSS structured capital funds, Jeffrey Stevenson, managing partner and co chief executive officer 8th Floor, Buchanan House 3 St Jamess Square, London SW1Y 4JU, UK
( +44 20 7484 1400 * sodim@vss.com
Contact: John T Cabell, founder and CEO 6211 Shadow Tree Lane Lake Worth, FL 33463, USA
( +1 561 649 9948 * greehan@cueballdigital.com
Contact: Mario Husten, managing partner
MJ Communication & Publishing Strategies

Steinbrechstrasse 9, Magstadt, 71106 Germany
(+49 160 9770 7214 * info@mariellajaeger.com
vss.com Contacts: Marco Sodi, partner; Morgan Callagay, managing director
cueballdigital.com Contact: Mike Greehan, partner and COO
Grafitek Consultants
isme tee 30-18, Tallinn, 13512, Estonia
( +372 656 3783 * enn@trykitehno.ee
mariellajaeger.com Contact: Mariella Jaeger, founder/ consultant
it soLutions / serviCes
Siemens IT Solutions and Services
Stadium House, 68 Wood Lane, London W12 7TA, UK
(+44 774 063 1772 * media@siemens.com
PRM Media Advisors International

Tennisveien 12C, Oslo, 0777, Norway
(+47 9 087 1076 *peremo@online.no
Contact: Enn Kerner, managing director
McGill + Partners Consulting

500 Fifth Avenue, Suite 1550 New York, NY 10110, USA
( +1 212 302 8422 * gdolzall@mcgillandpartners.com
Contact: Per R. Mortensen, president
PAPer suPPLiers
Holmen Paper
Vattengrnden 2, Norrkping SE-601 88, Sweden
( +46 11 23 50 00 * info@holmenpaper.com
siemens.com/media Contact: Chris Lawrence, principal consultant, Harald Greiner, business development
LiCensing And syndiCAtion

Bruce Sawford licensing
3-4 Brookside, Lillingstone Lovell Buckinghamshire MK18 5BD, UK
(+44 1280 860 185 *bruce@brucesawfordlicensing.com
mcgillandpartners.com Contact: Gary Dolzall, partner & managing director
Media Convergence Asia Pacific

P.O. Box 567, Vaucluse 2030, Sydney, Australia
( +61 2 9327 8966 * tellmeall@mediaconv.com
holmenpaper.com Contact: Giselle Sucre, business intelligence manager
Sappi
154 Chaussee de La Hulpe, 1170, Brussels, Belgium
(+32 2 676 9700 * communications@sappi.com
mediaconv.com Contact: Didier Gurin, president and CEO Inspiring Space, # 706, Chaoyang District Beijing 100123, China
(+86 1 39 1127 9075 *jenny@mediaconv.com
brucesawfordlicensing.com Contacts: Bruce Sawford, managing director; Owen Sawford, new business director
The Planet Media Group

15 Blackheath Road, West Greenwich London, SE10 8PE, UK
( +44 20 8694 7110 *love@theplanetmediagroup.com
sappi.com Contacts: Marco Eikelenboom, director sales and marketing; Peter Tielemans, marketing communications and business development
Contact: Jenny Hu, country manager 6/2 Jangpura B, New Delhi 110 014, India
(+91 98 1035 6688 * sharad@mediaconv.com
UPM
P.O. Box 380, Helsinki, 00101, Finland
(+358 2041 5111 * info@upm-kymmene.com
theplanetmediagroup.com Contacts: Dorian Silver, managing director; Tim Broad, new business director
Contact: Sharad Goswami, country manager
mediA strAtegists
Business Strategies Group
1101 Wilson House, 19-27 Wyndham Street, Central Hong Kong, China
(+85 2 2525 6120 * paul@bsgasia.com
MediaFund
Rutland House, Rutland Gardens London, SW7 1BX, UK
( +44 20 7589 8993 * prc@mediafund.co.uk
upm-kymmene.com Contacts: Ken Ehrnrooth, senior vice president magazine paper sales; Ulla-Riitta Unkuri, director, marketing communications
PHotogrAPHiC AgenCies
Celebrity Pictures
98 De Beauvoir Road, London N1 4EN, UK
(+44 20 7275 2700 * info@celebritypictures.co.uk
mediafund.co.uk Contact: Piers Russell-Cobb, managing director
bsgasia.com Contact: Paul Woodward, principal
Media Pacific
Suite 605, Building 1 , 641 Tianshan Road Shanghai, 200336, China
( +86 21 6228 2723 * jsprafkin@media-pacific.com.cn
Cross Border Media Inc

305 Fifth Avenue, Suite 1608 New York, NY, 10016, USA
(+1 646 724 1787 *crai@crossbordermediainc.com
celebritypictures.co.uk Contacts: Dan Braybrook, international sales director, Alan Strutt, photographer
media-pacific.com.cn Contact: Jeff Sprafkin, managing partner
Contact: Chander Rai, president & CEO
261
useful contacts
Print soLutions
Dai Nippon
1-1-1 Ichigaya Kagacho, Shinjuku Tokyo, 162-8001, Japan
(+81 3 3266 3800 * fukuda-k@mail.dnp.co.jp
Censhare
Paul-Gerhardt-Allee 50, Munich, 81245, Germany
( +49 89 5 6823 6102 * carola.zeck@censhare.de
Circulation Data Services

The Coach House, Turners Drive, Thatcham RG19 4QD, UK
(+44 1635 869 868 *j.ormiston@circdata.com
censhare.com Contact: Carola Zeck, marketing specialist
dnp.co.jp Contact: Kenichi Fukuda, general manager business solutions and marketing Berliner Alee 26, Dsseldorf, 40212 Germany
(+49 211 862 0180 * ishihare@dnpe.jis.de
Dalim Software
Strassburger Strasse 6, Kehl am Rhein 77694, Germany
( +49 78 519 1960 * info@dalim.com
circdata.com Contacts: James Ormiston, managing director; Mark Sullivan, sales manager
TW4
Vida Gebouw, Kabelweg 73, Amsterdam 1014 BA The Netherlands
(+31 20 4874 208 * ron_debos@tw4.com
Contacts: Takashi Ishikawa, managing director; Akihiko Shibata, technical representative
dalim.com Contacts: Carol Werl, CEO; Bertin Sorgenfrey, head of international marketing
Emirates Printing Press

4 High Street, Burnham, Buckinghamshire SL1 7JH, UK
(+44 16 2866 8884 * eppeurope@aol.com
Protecmedia
29 Calle Julin Camarillo Madrid, 28037, Spain
( +34 91 573 0808 * acheca@protecmedia.com
tw4.com Contacts: Ron de Bos, client services director; Arvid Jayal, business development director
trAining
Cardiff University
Cardiff School of Journalism, JOMEC Bute Building, King Edward VII Avenue, Cardiff CF10 3NB, UK
( +44 2920 874 000 * holmesta@cardiff.ac.uk
eppdubai.com Contact: Ron Nunn, sales manager
Pensord
Tram Road, Pontllanfraith, Blackwood NP12 2YA, UK
( +44 1495 22 3721 * sales@pensord.co.uk
protecmedia.com Contacts: Juan Eloy Martn, sales and marketing director; Andrs Checa, marketing manager
PagePlanner Solutions
Martin Lingesvei 25 - IT Fornebu, Snarya NO-1367, Norway
(+47 2242 4335 * info@pageplannersolutions.com
cardiff.ac.uk/jomec Contact: Tim Holmes, lecturer
Helen Berman Corp.

15332 Albright St, Antioch #164 Pacific Palisades, California, 90272, USA
(+1 310 230 3899 * hberman@helenberman.com
pensord.co.uk Contacts: Tony Jones, chief executive; Darren Coxon, commercial director
pageplannersolutions.com Contact: Fredrik Sommerfelt, CTO
Toppan Printing
1-11-1, Shimura, Itabshi-ku, Tokyo 174-8558, Japan
( +81 3 3968 5111 * osamu.mitsui@toppan.co.jp
Van Gennep
Burg Stramanweg 105, Amsterdam 1101 AA, The Netherlands
( +31 2 0697 6029 * info@vangennep.nl
helenberman.com Contact: Helen Berman, president
PMA Media Training

PMA House, Free Church Passage, St Ives Cambridgeshire, PE27 5AY, UK
( +44 1480 300 653 * riva@pma-group.com
toppan.co.jp Contacts: Naoki Adachi, president; Osamu Mitsui, foreign rights manager international sales
vangennep.nl Contact: Milou Velis, marketing employee
softwAre
Adobe Systems
345 Park Avenue, San Jose 95110-2704, USA
(+ 1 206 675 7607 * lynly@adobe.com
WoodWing Software
Ronde Tocht 1d, Zaandam, 1507 CC, The Netherlands
( +31 75 614 3400 * jso@woodwing.com
pma-group.com Contact: Riva Elliott, business development director
adobe.com Contacts: Lynly Schambers-Lenox, senior product marketing manager
woodwing.com Contacts: Jeroen Sonnenans, sales director Europe; Johnny Thoegersen, vice president, business development
subsCriPtion serviCes
CDS Global
Tower House, Sovereign Park, Lathkill St Market Harborough, Leics LE16 9EF, UK
( +44 1858 46 8811 * mark.judd@cdsglobal.co.uk
Atex
100 Longwater Avenue, GreenPark Reading, Berkshire, RG2 6GP, UK
(+44 1189 450 128 * info@atex.com
atex.com Contacts: Peter Joseph, global marketing director; Jerome Laredo, head of digital media
cdsglobal.co.uk Contact: Mark Judd, commercial director
262
IFABC MEMBERS
INTERNATIONAL
IFABC Secretariat Malaysia
matthews@macomm.my
FRANCE
OJD
pb@ojd.com
ROMANIA
BRAT - The Romanian Audit Bureau of Circulations
arina@brat.ro
BPA Worldwide
ghansen@bpaww.com
GERMANY
IVW - Informationsgemeinschaft zur Feststellung der Verbreitung von Werbetrgem
mschall@ivw.de
RUSSIA
National Circulation Service of Russia
ilona@gdf.ru
ARGENTINA
IVC - Instituto Verificador de Circulaciones
rmoreyra@ivc.org.ar
AUSTRALIA
Audit Bureau of Circulations Audit Board
gordon@auditbureau.org.au
HUNGARY
Matesz - Hungarian Audit Bureau of Circulations
burlacu@matesz.hu
SERBIA
Audit Bureau of Circulation Sirbija
m.kovacevic@abcsirbija.com
AUSTRIA
OAK - sterreichische Auflagenkontrolle
alexandra-beier@oaek.at
INDIA
Audit Bureau of Circulations
abcindia@mtnl.in
SINGAPORE
MCS - Media Circulations Services
beehong@4as.org.sg
BELGIUM
CIM - Centre dInformation sur les Media
info@cim.be
ITALY
CSST - Certificazione Stampa Specializzata Tcnica
anes@anes.it
SOUTH KOREA
kabc@kabc.or.kr
SPAIN
Informacin y Control de Publicaciones
eserrano.ifabc@introl.es
BRAZIL
IVC - Instituto Verificador de Circulaao
ricardoc@ivc.org.br
Accertamenti Diffusione Stampa

info@adsnotizie.it
BULGARIA
info@abc.bg
JAPAN
jabcpr@jabc.or.jp
SWEDEN
TS - Tidningsstatistik AB
magnus.paulsson@ts.se
CANADA
CCAB Canadian Circulation Audit Board (a division of BPA Worldwide)
mpeel@bpaww.com
MALAYSIA
matthews@macomm.com.my
SWITZERLAND
WEMF - AG fr Werbemedienforschung
roland.achermann@wemf.ch
MEXICO
Instituto Verificador de Medios
invemed@prodigy.net.mx
TAIWAN, CHINA
The Audit Bureau of Circulation
roc-abc@abc.org.tw
CHINA
BPA Worldwide Asia
dchan@bpaww.com
THE NETHERLANDS
HOI - Instituut voor Media Auditing
gc.bohlander@hoi-online.nl
TURKEY
aysegulmolu.tmp@rd.org.tr
Sino Publications Audit Centre

colorman@vip.sina.com
HONG KONG, CHINA

HKABC - Hong Kong Audit Bureau of Circulations
mail@hkabc.com.hk
NEW ZEALAND
New Zealand Audit Bureau of Circulations
brownyn.macfarlane@npa.co.nz
UNITED ARAB EMIRATES

BPA Worldwide Middle East
aaman@bpaww.com
NORWAY
Norsk Mediekontroll
lasse.birkeland@bdonoraudit.no
UK
jerry.wright@abc.org.uk
CZECH REPUBLIC
Audit Bureau of Circulations Kancelar overovani nakladu tisku
abccr@abccr.cz
POLAND
ZKDP - ABC Poland
szczesna@zkdp.pl
BPA Worldwide EMEA

swilkinson@bpaww.com
DENMARK
DO - Dansk Oplagskontrol
jermiin@do.dk
USA
Audit Bureau of Circulations, USA
laverymj@accessabc.com
PORTUGAL
APCT - Associacao Portuguesa para o Controlo de Tiragem
carmo.menano@apct.pt
FINLAND
Levikintarkastus Oy Audit Bureau of Circulations
ullamaija.arasto@levikintarkastus.
BPA Worldwide
ghansen@bpaww.com
Certified Audit of Circulations

mstoecklin@certi edaudit.com
Source: IFABC
263
GLOSSARY / METHODOLOGY
Consumer and B2B
In general, magazines are defined as either consumer titles, providing people with leisure-time information and entertainment, or businessto-business (B2B) titles, providing people with information relevant to their working lives. A distinction is often made between general consumer and consumer specialist titles. The former have wide appeal, while the latter are specifically aimed at groups of people with particular interests, such as music or sailing. to readers who qualify under certain criteria (usually within B2B/professional press). In most cases, these are people identified as having a certain level of influence over business purchases through their job function.
Gatefold
An advertisement which folds out. Often attached to the inside front cover of a magazine.
costs issued by media owners, which usually forms a starting point for negotiation. Also outlines terms and conditions of advertising.
Impacts/Impressions/ Messages/Contacts
Readership
Coverage/reach
The percentage of a target audience receiving at least one opportunity to see/hear the advertising.
The aggregate of the number of a given target audience viewing each advertisement in a given period. One impact represents one viewing of one advertisement.
Covermount
ABC
Audit Bureau of Circulations, which provides definitive circulation data.
Free gift attached to the cover of a magazine.
Insert
Cover position
Average issue readership

The percentage of people (adults, men, women) who read at least one magazine in each category during the average publication interval.
Circulation
An advertisement on the front or back page of a publication, often sold at a premium price. Prices vary for outside/inside front and back covers with the outside back cover widely regarded as the most desirable spot in a magazine.
A separately prepared printed piece inserted into and distributed with a publication. Can be loose, bound in or gummed in.
The number of readers of a publication within a target audience. There are a number of ways to measure readership; the most common is to ask survey respondents whether they have read a publication within its latest publication period over the last week for a weekly magazine, the last month for a monthly, and so on.
ROP
News trade paid for (full)
Sales at normal trade terms or full cover price.
Run-of-Paper. The advertisement is positioned at the media owners discretion.
Solus
The number of copies of a publication circulated, whether by sale or free of charge. Circulations audited by an independent, industry-appointed body are more reliable than publishers own circulation statements that have not been independently verified, which may be overstated.
CPT
News trade paid for (less)
An advertisement sharing a page with nothing but editorial.
Cost-per-thousand: The average cost of achieving one thousand exposures of an ad to a target audience. Often referred to as cost-per-mille (CPM).
Sales at below normal trade terms or full cover price.
Subscriptions paid for (full)

Subscriptions at full rates.
News trade other or unpaid
Demographics
Classified
Means of analysing an audience by age, sex, social grade, household size, education, etc.
Consists of free copies which do not fit the rules of controlled circulation.
Subscriptions paid for (less)

Subscriptions below full rates.
OTS
Advertising space within print media sold by word or by line. Usually situated at the back of a publication and carrying a wide range of advertising from commercial (car dealers, estate agents, recruitment, etc) to private (goods for sale, lonely hearts, personal notices, etc)
Direct response
Advertising that is designed to get the customer to respond immediately, whether by calling the company, accessing a website or redeeming a coupon at a store.
Opportunity to see. The average number of times the target audience reached could see the advertising.
TGI
Pass-on readership
Readers of a publication other than the purchaser or addressee of a free publication.
Target Group Index. A survey of what and how much people buy, cross-tabulated with their media consumption. The sample is large enough to allow analysis of many demographic subgroups.
Tip-in
Display
Cluster group
A collection of individuals with similar attributes, lifestyle or as otherwise defined by analysis to give a more detailed perspective of a target audience.
Advertising which is sold by column centimetres/inches or fractions of a page, as opposed to classified which is sold by the word or by line.
Penetration
The percentage of a given target market group reached by a medium.
An attachment to a magazine page, ie. a sample sachet of face cream or a product information leaflet.
Pre-print
Sources
DPS
Clutter
Denotes an undesirable density of advertising.
Double-page spread: an advertisement printed on two facing pages in a newspaper or magazine.
Colour advertising pages or sections printed prior to publication and fed into the run when the publication is printed.
Effective reach
Primary readership
Continuity
The interval at which it is recommended that advertising exposure occurs to best achieve the desired campaign objectives.
The percentage of a target audience who receive an effective frequency of exposure, specified as a minimum number or range of opportunities to see within a given period.
The purchaser-readers of a publication, or addressees in the case of a free publication, who are likely to show a greater interest in it than a pass-on reader.
Controlled circulation
Facing matter
Profile
The sources for the Advertising expenditure data tables are cited under each table. These sources may provide data before or after discounts are taken into account, and may or may not include agency commission, production costs and/ or classified advertising. In some cases, magazine data may include directories (ie. Yellow Pages) and may not include B2B titles. ZenithOptimedias forecasts are provided by their local agencies.
The measured distribution of a publication issued free of charge
Printed editorial an advertisement is placed opposite.
Description of population/audience.
Ratecard
A printed listing of advertising
264
PUBLICATIONS
ANNUAL QUARTERLIES
MAGAZINE WORLD
Magazine World is FIPPs agship title, reporting on changing magazine markets around the world. Each issue features industry news, events, regional analysis and international commentary. Magazine World is distributed in 90 countries with a circulation of 7,200.
Print sponsor: Pensord Paper sponsor: Sappi FIPP members: Free Non-members: Subject to terms and conditions Subscription requests at fipp.com
MEDIA PACK
MAGAZINE WORLD
No.63 Q4. 2009 fipp.com
FIPP MEDIA PACK

Information on all FIPP communications, events and resources. The pack gives an overview of FIPPs audience, and shows how advertisers and others can get involved.
Free download at fipp.com
BACK IN YOUR BOTTLE!

PUBLISHERS HIDE ONLINE TREASURES BEHIND PAYWALLS
GENIE!
FIPP ANNUAL REPORT

A review of the associations activities over the past year.
Print sponsor: Pensord Paper sponsor: Sappi Free download at fipp.com
PLUS: Singapore Launches HPA Abril
GLOBAL RESEARCH UPDATE

A quarterly e-newsletter, circulated to more than 4,200 people, providing an update on magazine research.
FIPP members: Free Non-members: Subject to terms and conditions Subscription requests at fipp.com
IERS 09 TORY SUPPL FIPP DIREC
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PUBLISHER S 09 10 FIPP DIREC TORY
09 10
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GENERAL RESOURCES
HANDBOOK ON MAGAZINES AND THE ENVIRONMENT
FORTNIGHTLIES
MAGAZINE WORLD UPDATE
Magazine World Update is a fortnightly e-newsletter providing international magazine industry news plus updates on FIPP activities and services. Update has an international circulation of 5,200.
FIPP members: Free Non-members: Subject to terms and conditions Subscription requests at fipp.com
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MEMBER DIRECTORIES 2009/2010
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This handbook sets out to help the industry make informed, responsible decisions about publishing.
Print sponsor: Polestar Paper sponsor: UPM FIPP members: Free Non-members: 25 Free download at fipp.com
FIPP changed the format of its directory in 2009, and split it into two separate publications. The rst publication gives contact details on all of FIPPs 560 publishing members and their licensing activities. The second publication features contact details for all 213 associate member companies. FIPPs 53 National Association members feature in both publications.
Print sponsor: KNP Paper sponsor: Sappi Order or access online (membersonly) at fipp.com
The FIPP/ FAEP Handbook on
INTERNATIONAL MAGAZINE PUBLISHING HANDBOOK

The ideal introduction to publishing across borders, from how to nd the ideal partner to setting up the deal.
FIPP members: 95 Non-members: 135 Order at fipp.com
Print sponsor
Paper sponsor
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FIPP would like to thank its strategic sponsors for their support during 2009 and 2010
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If you are interested in receiving information on becoming a FIPP strategic sponsor, please contact andrew@fipp.com
Sharpening the Outlook of Creativity
Authority, Authenticity, Credibility

P.O. Box 65701 Riyadh 11566 Kingdom of Saudi Arabia Tel. +9661 2128001 Fax. +9661 4401367
9661+ 4401367 :. 10756 66511 : 1008212 +1669

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fipp World Magazine Trends 2009/2010

TOGETHER WE ARE STRONGER

TOTAL NUMBER OF COPIES SOLD M 2008

fipp World Magazine Trends 2009/2010

fipp World Magazine Trends 2009/2010

fipp World Magazine Trends 2009/2010

fipp World Magazine Trends 2009/2010

fipp World Magazine Trends 2009/2010

fipp World Magazine Trends 2009/2010

AFRICA / MIDDLE EAST

FIPP WORLD MAGAZINE TRENDS 2009/2010

AFRICA / MIDDLE EAST

FIPP WORLD MAGAZINE TRENDS 2009/2010

AFRICA / MIDDLE EAST

Average Issue Readership (000s) (%)

FIPP WORLD MAGAZINE TRENDS 2009/2010

AFRICA / MIDDLE EAST

FIPP WORLD MAGAZINE TRENDS 2009/2010

Digital Media Publishing

Lower your online investments with Open Source

Japan and China

fipp World Magazine Trends 2009/2010

5.4 3.3 6.6 6.4 4.4 3.7 4.6

fipp World Magazine Trends 2009/2010

Average Issue Readership (000s) (%)

2.8 2.9 0.9 0.8 1.2 0.9 1.9 3

fipp World Magazine Trends 2009/2010

Average Issue Readership (000s) (%)

fipp World Magazine Trends 2009/2010

Average Issue Readership (000s) (%)

consumer speciAl interest

fipp World Magazine Trends 2009/2010

5.5 5.6 3.6 3.4 3.4 5.7 3.6 3.4 2.9

fipp World Magazine Trends 2009/2010

Average Issue Readership (000s) (%)

fipp World Magazine Trends 2009/2010

AUTO BILD The worlds leading car magazine

Further information and contact: www.axelspringer-licensing.com

FIPP WORLD MAGAZINE TRENDS 2009/2010

FIPP WORLD MAGAZINE TRENDS 2009/2010

Average Issue Readership (000s) (%)

FIPP WORLD MAGAZINE TRENDS 2009/2010

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FIPP WORLD MAGAZINE TRENDS 2009/2010

Average Issue Readership (000s) (%)

CONSUMER SPECIAL INTEREST

FIPP WORLD MAGAZINE TRENDS 2009/2010

Average Issue Readership (000s) (%)

FIPP WORLD MAGAZINE TRENDS 2009/2010

Average Issue Readership (000s) (%)

FIPP WORLD MAGAZINE TRENDS 2009/2010

Average Issue Readership (000s) (%)

FIPP WORLD MAGAZINE TRENDS 2009/2010

Average Issue Readership (000s) (%)

FIPP WORLD MAGAZINE TRENDS 2009/2010

Average Issue Readership (000s) (%)

FIPP WORLD MAGAZINE TRENDS 2009/2010

Average Issue Readership (000s) (%)

FIPP WORLD MAGAZINE TRENDS 2009/2010