QUESTIONNAIRE FOR RETAILERS SHOP NAME: AREA: ADDRESS: 1. Do you keep Amuls products? (A) Yes [ ] (B) No [ ] 3.

How do you come to know about Amul prodects? (A) By distributors [ ] (B) By customers [ ]

(C) By other shopkeepers [ ] (D) Others [ ] 4. Do you keep Amul prodects? (A) Yes [ ] (B) No [ ] 5. Which kind of flavor is the most popular in your shop? (A) Kesar [ ] (B) Elaichi [ ] (C) Rose [ ] (D) Mango [ ] 6. How many bottles do you sell in a month? (A) 1 to 5 [ ] (B) 6 to 10 [ ] (C) More than 10 [ ] 7. Did you keep Amul Kool Flavoured Milk? (A) Yes [ ] (B) No [ ] 8. Why do you not keep Amul Kool Flavoured Milk? (A) As distributors still not approach you. [ ] (B) Customers do not buy this product. [ ] (C) You feel that this product will not sale. [ ] (D) You do not get regular supply/service. [ ] (E) Other reasons. [ ] 9. Retailers view about why consumers do not buy Amul Kool Flavoured Milk? (A) Unawareness about product. [ ] (B) Does not like taste. [ ] (C) Higher Price. [ ] (D) Other reasons. [ ] 10. How much stock do you keep approximately? (A) 1 to 5 [ ] (B) 6 to 10 [ ] (C) More than 10 [ ] 11. Do you think that the packaging of Amul Kool Flavoured Milk is attractive? (A) Yes [ ] (B) No [ ] 12. Do you think that logo of Amul is required to increase the sale of Amul Kool Flavoured Milk? (A) Yes [ ] (B) No [ ]
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13. What are your ideas about to increase the sale of Amul Kool Flavoured Milk? (A) Price should be decreased. [ ] (B) Change in the taste. [ ] (C) Improvement in the promotion system. [ ] (D) Other ideas. [ ] 14. Why do people buy Amul Kool Flavoured Milk? (A) Better quality. [ ] (B) Good taste. [ ] (C) Cheaper than other products. [ ] (D) Hobby [ ] (E) Other reasons. [ ]

15. Do you get sufficient stock of the product? (A) Yes [ ] (B) No [ ] 16. Which other brands do you keep? (A) Amul Kool [ ] (B) Amul Kool Thandai [ ] (C) Rajavadi Mast [ ] (D) Amul Kool Chocolate Milk [ ] (E) Other brands 17. Which is the most popular brand at your shop? (A) Amul Kool Chocolate Milk [ ] (B) Amul Kool [ ] (C) Amul Kool Flavoured Milk [ ] (D) Rajavadi Mast [ ] (E) Other [ ] 18. How much profit do you get on other products? (A) Less than Amul Kool Flavoured Milk [ ] (B) Same as Amul Kool Flavoured Milk [ ] (C) More than Amul Kool F QUESTIONNAIRE FOR CONSUMERS CONSUMER NAME: ADDRESS:

AGE:

1. Do you know about Flavoured Milk? (A) Yes [ ] (B) No [ ] 2. Do you know about Amul Kool Flavor Milk? (A) Yes [ ] (B) No [ ] 3. How did you come to know about Amul Kool Flavoured Milk? (A) By friends [ ] (B) By relatives [ ] (C) By shopkeepers [ ] (D) By advertisement (E) Others [ ] 4. By which media of advertisement you knew about Amul Kool Flavored Milk? (A) Newspaper [ ] (B) Television [ ] (C) Magazine [ ] (D) Others [ ] 5. Do you buy Amul Kool Flavoured Milk? (A) Yes [ ] (B) No [ ] 6. Why do you buy Amul Kool Flavoured Milk? (A) Good quality [ ] (B) Good taste [ ] (C) Cheaper than other products [ ] (D) Branded company [ ] (E) Other reasons [ ] 7. Which flavor do you like most in the Amul Kool Flavoured Milk? (A) Rose [ ] (B) Mango [ ] (C) Elaichi [ ] (D) Kesar [ ] 8. Why do you not buy Amul Kool Flavoured Milk? (A) Unawareness [ ] (B) Dont like taste [ ] (C) Higher price [ ] (D) Other reasons [ ]

9. Did you buy Amul Kool Flavoured Milk? (A) Yes [ ] (B) No [ ] 10. Which other brands do you buy? (A) Amul Kool [ ] (B) Amul Kool Thandai [ ] (C) Amul Kool Chocolate Milk [ ] (D) Other product [ ] 11. Which brand do you like most? (A) Amul Kool Chocolate Milk [ ] (B) Amul Kool Flavoured Milk [ ] (C) Amul Kool [ ] (D) Amul Kool Thandai Milk

1. Do you keep Amuls products? Yes 94.00%

No 6.00%

3. How do you come to know about Amul prodects? By distributors 57.85% By customers 13.22% By other shopkeepers 14.05% Others 14.88%

4. Do you keep Amul Kool prodects? Yes 47.11% No 52.89