Sei sulla pagina 1di 21

BIBLIOGRAPHY

1. Aaker,David.A and Myers,John G. Advertising Management,

Prentice-Hall of India Pvt. Ltd., New Delhi, 1986.

2. Adler,Richard P. Advertising on Children 1980.

The Effects of Television Lexington Books, Lexington, Mass

3.Alma Williams Practical Guide Limited,London,1975.

Educating

the Consumer:A Long Man Group

4.Antonova.K.

A History of India Progressive Publishers,Moscow,1978.

5.Arndt.Johar.Ed.

Insights into consumer Behaviour Allyn & Bacon,1968.

6. Autvin,William H.

Advertising, Mc Graw Hill Book Company,NewYork.

7.Balaji, U. , Factors in Consumer Confusion in Purchase ProcessBusiness Management,Ph.D.Thesis, Osmania University,Hyderabad.

8.Barban,Arnold M.,Stephen Planning,Crains Books , M.Cristol Frankaj Kopei

Essentials Chicago,1976.

of

Media

9.Ben M.Enis,Keith K.Cox Bacon Inc Boston10. Bennett, P. D. and Kassarjian, H.H. Delhi, 1976.
11.

Marketing Classics, A Selection of Influential Articles Allyn and 1985. Consumer Behaviour, Prentice Hall of India, New Marketing Research Text and Tata Mc Graw Hill Publishing Company New Delhi, 1989.

Beri, G .C ., Cases , Limited,

12.

Bhattacharjee Industry

Arun

The Indian Press,

Profession to

Vikas Publications, Delhi, 1972.

13. Blankenship, A. B. & Doyle, J. B. Ltd. Bombay,

Marketing Research Management D.B. Taraporevala Sons & Co. Pvt. 1971.

14. Bonoma,Thomas, Harward

Marketing Performance Assement

V. Bruce H . Clark Business School Press,Boston,Masachusetts,1988.

15. Borden,Neil H and cases Marshall, Martin Bombay,1965.

Advertising Maagement Text & D.B. Taraporevala Sons & Co.,

16.Boyd,

Harper W. , Jr . , and Newman, Joseph W., (Ed) Advertising Management , D.B. Taraporevale Sons &

Co., Bombay, 1965.

17.Boyd,

Harper W. & in Marketing

Kapoor,

M. C.

Readings

Management, Bombay, Asia, 1965.

18.Brih,

Stewar Behavioural

Hendeson : Consume Behaviour and Sciences John Wiley and Sons , New York,

1966.

19.Brown,

Judson Seise : The Motivation of Behaviour, Mc. Book Company, London, 1961.

Graw Hill

20.Caples,

&

John : Tested Advertising Row

Methods Harper

Publishers, New York, 1961.

21.Chalapathi

Rao M. V. : The Press National Book Trust of Delhi, 1974.

India, New

22.Chandan

T. S. , Jagji Singh : Essentials of Advertising Oxford & IBH Publishing Co. Pvt. Ltd. New Delhi,

1990.

23.Chaturvedi,

J. N. : The Theory

of Marketing in

Under

Developed Countries , Kitabmahal, Allahabad.

24.Chunawalla,

S. A. and Sethia K .C . :

Foundations of

Advertising

Theory and Practice Himalaya Publishing House, Bombay, 1985, 1993.

25.Clayton,

Alden : The Relationship Advertising and

Between

Promotions Marketing Science Institute, Cambridge, 1975.

26.Coulson,

Family

John. S and

Buying Decisions

with in the

Consumer Brand Relationship John Wiley & sons, New York, 1966.

27.Cundiff,

E. W., Fundamentals of Modern Marketing, Prentice Hall of India Pvt., New Delhi, 1977.

28.Davar,

Rustom. S. : Modern Marketing Management in the Indian Context, Progressive, Bombay, 1974.

29.Davar,

Rustom, S Management &

: Practical Salesmanship, Sales

Advertising , Bombay, Progressive, 1977.

30.Davar,

Rustom, S : Progressive,

Salesmanship and Advertising

Bombay, 1987.

31.Dr.

Dani & Shahani : Advertising manna Prakashan, Bombay, 1992.

32.Dean,

Joel : Managerial Economics , Prentice Hall of India Pvt. Ltd. New Delhi, 1990.

33.Delenes,

A. H. R. : Principles of Marketing Research , Bombay, B. I. Publications, 1950.

34.Dhingra

I. C. : Evolution of Indian Economy Sultan chand & Sons, New Delhi, 1983.

35.Dholakia,

Nikhilesh : Marketing Management Cases & Concepts Mc. Millan, New Delhi, 1978.

36.Duncan,

Rekie, W and Johnthons N. Crooks Managerial

Economics Heritage Publishers, New Delhi, 1983.

37.Engel,

James F., Kollat, David T., and Blackwell, Roger. D : Consumer Behaviour , Dryden Press, Illinois,

1973.

38.Fran,

John : Principles & Practice of Marketing Wheeler Publishing Allahabad, 1992.

39.Frankel,

Bud H. W . Philips : Your Advertisings

Great,

Hows Business Dow Jones Irwin, Homewood Illinois (USA) 1986.

40.Foote

nelson. A : House Hold Decision Making New York University

Press, 1961.

41.Forall,

Gerdin R : Consumer Behaviour - A Practical Guide , Groomy Helmy, London, 1980.

42.Foster,

G. Allen : Advertising Ancient Market Place to Television Criteron Book, Inc. New York, 1979.

43.Gordon,

Lewis H. : How to Make Your Advertising Twice as Effective At half the Cost Nelson Hall, Chicago, 1979.

44.Gordon,

Oliver : Marketing Today Prentice- Hall, London, 1980.

45.Grewal,

T. S. : Indian Tea Industry An Economic Study, Delhi University, Economics, Ph.D. Delhi, 1964.

46.Gupta,

D. B. : Consumption Pattern in India A study of Regional Variations Tata Mc. Graw hill, Co.

Inter Bombay, 1973.

47.Harris,

Ralph, Arthur Scaldon : Advertising in Action The Institute Of Economic Affair, London, 1962.

48.Hawkins,

D. I Best, R. J. and Convery, K. A. : Consumer Behaviour Implications for marketing Strategy Business Publication, Inc. Texas, 1983.

49.Horton

R .L . : Buyer Behaviour A Decision Making Appraoch Chrles E. Merill Publishing Co., Ohio, 1984.

50.Howard,

John. A and Sheth, Jagdish. N : The Theory of Behaviour John Willey and Sons, Inc. New York,

Buyer 1983.

51.Jefking,

Frank : Advertising Rupa & Co., Calcutta (London), 1983.

52.Kerby

J. K. : Consumer Behaviour Dun Donneley Publishing Corporation, New York, 1975.

53.Korba

Arvind. I : Marketing Modes, Kalyani Publishers, New Delhi, 1994.

54.Korba

Arvind. I : Advertising Attractions Kalyani Publishers, New Delhi, 1994.

55.Kotharic.

R : Research Methodology Methods and Cases Eastern Limited, New Delhi, 1988.

Wiley

56.Kotler,

Philip : Marketing Management Analysis, Planning and

Control Prentice hall of I ndia Pvt. Ltd. New Delhi, 1986.

57.Kosumbi

D. D. : The Culture and Civilisation of Ancient India, Vikash Publishing House Pvt. Ltd. New Delhi,

1976.

58.Krishna

Murthy, Nidig : Indian Journalism, Prasaranga University

Of Mysore, Mysore, 1966.

59.Lall.

G : Advertsing, Print Well, Jaipur, 1991.

60.Littlefield,

James E. Kirk Patrick C. A. : Advertising Communication in Marketing, Vikils, Ferber and

Mass Simons Pvt. Ltd. Bombay, 1971.

61.Lois.

G : The Art of Advertising : Harry N. Afranna, New York, 1977.

62.Longman,

Kenneth. A : Advertising Har Court Brace Inc, New York, 1971.

Johnovich,

63.Lucas,

Darrell Blains : Measuring Advertising Effectiveness Mc Graw Hill CO., New York, 1963.

64.Luck,

David. J : Marketing Research, Prentice Hall of India, New Delhi, 1982.

65.Luck

D. J. Wales H. G., Tailor D. A. and Rubin R. S. : Marketing Research, Prentice hall of India Pvt. Ltd., New

Delhi, 1978.

66.Mahajan,

B.M. Consumer Behaviour in Indian Context, Publishing Co., New Delhi, 1980.

67.Mahajan,

B. M. Consumer Behaviour in Indian Context Publishing Co., New Delhi, 1980.

68.Mahajan

D. D. : Ancient India, S. Chand & Co. New Delhi, 1970.

69.Mahendra

Mohan : Advertising Management Concepts,

Tata Mc Graw Hill Ltd., New Delhi, 1989.

70.Mathur,

Navin : Advertising and Consumer Reactions in Printwell, Jaipur, 1991.

India ,

71.Mathur,

Navin : Press Advertising , ( A study of selected

Advertisements ) Himalaya Publishing House, Bombay, 1988.

72.Mr.

Carthy, Jerome. E : Basic Marketing Richard D. Irwin Inc. Homewood Illinois, 1978.

73.Mehta,

Subhash. C : Marketing Environment Concepts & Cases , Tata Mc. Graw Hill Ltd. New Delhi, 1980.

74.Mehta,

Subhash. C : Indian Consumers Studies and Cases for Marketing Decisions, Tata Mc Graw Hill Ltd. New

Delhi, 1974.

75.Neelamegham.

S ( Ed ) : Markeint Management & The

Indian

Economy Vikas Publishing Pvt. Ltd. New Delhi, 1987.

76.Nelan

and Warmke : Marketing Sales Promotion and Advertising South Western Publishing Co. Chicago, 1965.

77.Nicosia,

Fransisco. M : Consumer Decision Processes , Prentice Hall, Engelwood Cliffs NJ, 1966.

78.Norris,

James. S : Advertising Prentice Hall of India Pvt. Ltd. New Delhi, 1987.

79.Palda,

Kristian. S : The Measurement of Cumulative Advertising Effects, Prentice hall Inc. Englewood Cliffs,

NJ,1964.

80.Patel

J.S. K. : Salesmanship and Publicity , Sultan Chand & Sons, New Delhi, 1984.

81.Percy,

Larry and John, R. Rossiter Strategy A

Advertising

Communication Approach Frederick A. Praeger, Inc. New York, 1980.

82.Peerbhoy,

Ayaz. S : Advertising and Research , Progressive, Bombay, 1964.

83.Porter,

Michael. E : Competitive Advantage Creating Sustaining , The Free Press, New York, 1968.

and

84.Presfrey,

Frans. Advertising ,

The History and Development of

Greenwood Press, New York, 1968.

85.Purushotam

Rao. P : Rural Urban and Socio Economic Consumer Behaviour Osmania University,

Variations in Business

Management, Ph.D. Thesis, Hyderabad, 1990.

86.Rathor,

B. S. Publishing

Advertising Management ,

Himalaya

House, Bombay, 1984.

87.Roger

D. Black Well, Cases in

James F. Engel, David T. Kollat

Consumer Behaviour Holt, Rinechart and Winston, Inc. New York, 1969.

88.Rossiter,

John R. Promotions

&

Larry Percy

Advertising and

Management Mc. Graw Hill Book Company, New Delhi, 1987.

89.Sandage,

C .H. , Vernon Advertising Theory

Fryburger, Kin

Rotzoll :

And Practice All India Traveller Book Seller, New Delhi, 1984.

90.Satyanarayana.

M Management and

Salesmanship,

Sales

Advertising, Bombay, Vora, 1964.

91.Saxena

S. S. : University,

Advertising and Publicity in India , Agra

Economics Ph.D., Agra, 1952.

92.Seiden,

Hank : Advertising AMACOM, New York, 1977.

Pure

and

Simple ,

93.Sengupta,

Subroto : Brand Competitive

Positioning

Strategies

for

Advantages Tata Mc. Graw Hill Publishing Company, Ltd., New Delhi, 1990.

94.Singh

D. R., Upadhyay K. M., Tandon R. K., Das N. K. Advertising

With special reference to India, Kalyan Publishers, New Delhi, 1981.

95.Stanton,

William J. : Fundamentals of Graw Hill

Marketing Mc.

Kogakusha Ltd., New Delhi, 1975.

96.Sissors,

Jack Z. Advertising Media

and

Petray,

Reynold

E.

Planning Crain Books, Chicago, 1976.

97.Sudhakar

Reddy

K.

Advertising

Management ,

Media Management and Audience Behaviour Ashish Publishing House, New Delhi, 1990.

98.Swindells,

Anthony, :

Advertising Media and Campaign

Planning Butterworth, London, 1966.

99.Tack,

Alfred, : 1000 ways to Increase Your Sales B. I. Publications, Bombay, 1961.

100.

The Indian A Survey of

Council of Social

Science Research :

Research Publishing

in

Management volume-2, Vikas

House, New Delhi, 1977.

101.

Tull, Donald. S : Marketing Research Macmillan Publishing Co. New York, 1980.

102.

Turel, N. E. : Social Marketing , Bombay

and Economic

Aspects

of

University, Masterss Thesis, 1963.

103.

Victor P . Buell, Carl Heyl marketing Mc

Hand Book of Modern

Graw Hill Book Company, New York, 1970.

104.

Walker, Harry, Hepner Mc. Graw Hill Book

Modern Advertising

Company, Inc. New York, 1956.

105.

Watson Dunn, S. Arnold , M. Barban : Advertising, Its Role in Modern Marketing Holt Sanders International

Editions, Illinois,

1982.

106.

William F. Schoell Concepts and

: Marketing

Contemporary

Practices Allyn and Bacon, Inc. (Boston) Newton, Massachusetts, 1985.

107.

Williams T. S., Bhakarkar and Techniques of

P. L.

Methodology

Social Research Himalaya Publishing House, Bombay, 1987.

108.

Wright, John. S Book Co. New Delhi, 1977.

Advertising

Mc. Graw

Hill

109.

Wright, Winter & Zeigler : Advertising Tata Mc Graw Hill Publishing Company Ltd. New Delhi, 1986.

110.

Wright, John S. and John E. Mertes : Advertisings Role in Society

West Publishing Company, St. Pauls, minn. 1974.

Potrebbero piacerti anche