Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Educating
4.Antonova.K.
5.Arndt.Johar.Ed.
6. Autvin,William H.
Essentials Chicago,1976.
of
Media
9.Ben M.Enis,Keith K.Cox Bacon Inc Boston10. Bennett, P. D. and Kassarjian, H.H. Delhi, 1976.
11.
Marketing Classics, A Selection of Influential Articles Allyn and 1985. Consumer Behaviour, Prentice Hall of India, New Marketing Research Text and Tata Mc Graw Hill Publishing Company New Delhi, 1989.
12.
Bhattacharjee Industry
Arun
Profession to
Marketing Research Management D.B. Taraporevala Sons & Co. Pvt. 1971.
16.Boyd,
Harper W. , Jr . , and Newman, Joseph W., (Ed) Advertising Management , D.B. Taraporevale Sons &
17.Boyd,
Kapoor,
M. C.
Readings
18.Brih,
Stewar Behavioural
Hendeson : Consume Behaviour and Sciences John Wiley and Sons , New York,
1966.
19.Brown,
Judson Seise : The Motivation of Behaviour, Mc. Book Company, London, 1961.
Graw Hill
20.Caples,
&
Methods Harper
21.Chalapathi
India, New
22.Chandan
T. S. , Jagji Singh : Essentials of Advertising Oxford & IBH Publishing Co. Pvt. Ltd. New Delhi,
1990.
23.Chaturvedi,
J. N. : The Theory
of Marketing in
Under
24.Chunawalla,
S. A. and Sethia K .C . :
Foundations of
Advertising
25.Clayton,
Between
26.Coulson,
Family
John. S and
Buying Decisions
with in the
Consumer Brand Relationship John Wiley & sons, New York, 1966.
27.Cundiff,
E. W., Fundamentals of Modern Marketing, Prentice Hall of India Pvt., New Delhi, 1977.
28.Davar,
Rustom. S. : Modern Marketing Management in the Indian Context, Progressive, Bombay, 1974.
29.Davar,
30.Davar,
Rustom, S : Progressive,
Bombay, 1987.
31.Dr.
32.Dean,
Joel : Managerial Economics , Prentice Hall of India Pvt. Ltd. New Delhi, 1990.
33.Delenes,
34.Dhingra
I. C. : Evolution of Indian Economy Sultan chand & Sons, New Delhi, 1983.
35.Dholakia,
Nikhilesh : Marketing Management Cases & Concepts Mc. Millan, New Delhi, 1978.
36.Duncan,
37.Engel,
James F., Kollat, David T., and Blackwell, Roger. D : Consumer Behaviour , Dryden Press, Illinois,
1973.
38.Fran,
39.Frankel,
Great,
40.Foote
Press, 1961.
41.Forall,
42.Foster,
G. Allen : Advertising Ancient Market Place to Television Criteron Book, Inc. New York, 1979.
43.Gordon,
Lewis H. : How to Make Your Advertising Twice as Effective At half the Cost Nelson Hall, Chicago, 1979.
44.Gordon,
45.Grewal,
T. S. : Indian Tea Industry An Economic Study, Delhi University, Economics, Ph.D. Delhi, 1964.
46.Gupta,
D. B. : Consumption Pattern in India A study of Regional Variations Tata Mc. Graw hill, Co.
47.Harris,
Ralph, Arthur Scaldon : Advertising in Action The Institute Of Economic Affair, London, 1962.
48.Hawkins,
D. I Best, R. J. and Convery, K. A. : Consumer Behaviour Implications for marketing Strategy Business Publication, Inc. Texas, 1983.
49.Horton
R .L . : Buyer Behaviour A Decision Making Appraoch Chrles E. Merill Publishing Co., Ohio, 1984.
50.Howard,
John. A and Sheth, Jagdish. N : The Theory of Behaviour John Willey and Sons, Inc. New York,
Buyer 1983.
51.Jefking,
52.Kerby
53.Korba
54.Korba
55.Kotharic.
R : Research Methodology Methods and Cases Eastern Limited, New Delhi, 1988.
Wiley
56.Kotler,
57.Kosumbi
D. D. : The Culture and Civilisation of Ancient India, Vikash Publishing House Pvt. Ltd. New Delhi,
1976.
58.Krishna
59.Lall.
60.Littlefield,
61.Lois.
62.Longman,
Johnovich,
63.Lucas,
Darrell Blains : Measuring Advertising Effectiveness Mc Graw Hill CO., New York, 1963.
64.Luck,
65.Luck
D. J. Wales H. G., Tailor D. A. and Rubin R. S. : Marketing Research, Prentice hall of India Pvt. Ltd., New
Delhi, 1978.
66.Mahajan,
B.M. Consumer Behaviour in Indian Context, Publishing Co., New Delhi, 1980.
67.Mahajan,
68.Mahajan
69.Mahendra
70.Mathur,
India ,
71.Mathur,
72.Mr.
Carthy, Jerome. E : Basic Marketing Richard D. Irwin Inc. Homewood Illinois, 1978.
73.Mehta,
Subhash. C : Marketing Environment Concepts & Cases , Tata Mc. Graw Hill Ltd. New Delhi, 1980.
74.Mehta,
Subhash. C : Indian Consumers Studies and Cases for Marketing Decisions, Tata Mc Graw Hill Ltd. New
Delhi, 1974.
75.Neelamegham.
Indian
76.Nelan
and Warmke : Marketing Sales Promotion and Advertising South Western Publishing Co. Chicago, 1965.
77.Nicosia,
Fransisco. M : Consumer Decision Processes , Prentice Hall, Engelwood Cliffs NJ, 1966.
78.Norris,
James. S : Advertising Prentice Hall of India Pvt. Ltd. New Delhi, 1987.
79.Palda,
Kristian. S : The Measurement of Cumulative Advertising Effects, Prentice hall Inc. Englewood Cliffs,
NJ,1964.
80.Patel
J.S. K. : Salesmanship and Publicity , Sultan Chand & Sons, New Delhi, 1984.
81.Percy,
Advertising
82.Peerbhoy,
83.Porter,
Michael. E : Competitive Advantage Creating Sustaining , The Free Press, New York, 1968.
and
84.Presfrey,
Frans. Advertising ,
85.Purushotam
Rao. P : Rural Urban and Socio Economic Consumer Behaviour Osmania University,
Variations in Business
86.Rathor,
B. S. Publishing
Advertising Management ,
Himalaya
87.Roger
Consumer Behaviour Holt, Rinechart and Winston, Inc. New York, 1969.
88.Rossiter,
John R. Promotions
&
Larry Percy
Advertising and
89.Sandage,
Fryburger, Kin
Rotzoll :
And Practice All India Traveller Book Seller, New Delhi, 1984.
90.Satyanarayana.
M Management and
Salesmanship,
Sales
91.Saxena
S. S. : University,
92.Seiden,
Pure
and
Simple ,
93.Sengupta,
Positioning
Strategies
for
Advantages Tata Mc. Graw Hill Publishing Company, Ltd., New Delhi, 1990.
94.Singh
95.Stanton,
Marketing Mc.
96.Sissors,
and
Petray,
Reynold
E.
97.Sudhakar
Reddy
K.
Advertising
Management ,
Media Management and Audience Behaviour Ashish Publishing House, New Delhi, 1990.
98.Swindells,
Anthony, :
99.Tack,
100.
Council of Social
Science Research :
Research Publishing
in
101.
Tull, Donald. S : Marketing Research Macmillan Publishing Co. New York, 1980.
102.
and Economic
Aspects
of
103.
104.
Modern Advertising
105.
Watson Dunn, S. Arnold , M. Barban : Advertising, Its Role in Modern Marketing Holt Sanders International
Editions, Illinois,
1982.
106.
: Marketing
Contemporary
107.
P. L.
Methodology
108.
Advertising
Mc. Graw
Hill
109.
Wright, Winter & Zeigler : Advertising Tata Mc Graw Hill Publishing Company Ltd. New Delhi, 1986.
110.