SPONSORS REPORT

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CONTENTS

Executive Summary [ Pg 4 ] Performance & Exhibition Details [ Pg 8 ] Sponsors, Partners & Supporters [ Pg 17 ] Publicity & Marketing | Outreach [ Pg 23 ] Audience Feedback [ Pg 44 ] Fringe Team 2012 [ Pg 54 ] M1 Singapore Fringe Festival 2013 [ Pg 55 ]

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... this year's theme of Art and Faith spoke to people, and the festival achieved one of its highest attendance figures... - The Straits Times Life!

[Black Square] by Van Huynh Company & the Hong Kong Academy for Performing Arts (UK | Hong Kong)
Photo credit: Bacchus Lee

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Executive Summary
The M1 Singapore Fringe Festival celebrated its 8th anniversary with the theme Art & Faith. The Festival, which took place from 15 to 26 February 2012, presented 17 works from 11 countries including Japan, Mexico, Russia and first timers Italy and Iraq. The Festival also commissioned 5 local artists and arts companies including Sean Tobin and Jason Wee, Teater Ekamatra, Alecia Neo, Eng Kai Er and Loo Zihan. The responses to the theme successfully went beyond just the notion of religion. The performances and exhibitions grappled with issues such as personal beliefs, rites and rituals, artistic freedom and global politics, and resonated strongly with the public, resulting in one of the Festival's highest audienceship to date. The 30 ticketed performances saw a total of 73% of seats filled, with The Necessary Stage's Singapore and Loo Zihan's Cane being completely sold out . Other shows which scored high include Teater Ekamatra's Hantaran Buat Mangsa Lupa and Masterskaya Theatre's At the Ark at Eight.
Photo credit: Samantha Tio | mintio

All in all, the ticketed and free shows reached out to over 28,400 people with events at The Esplanade, The Substation, The National Museum of Singapore and ION Art Gallery. Media response was especially strong this year. The Straits Times devoted two cover stories to the Fringe, as well as a series of write-ups and reviews. Chinese and Malay dailies Lianhe Zaobao and Berita Harian also featured extensive coverage of the Fringe. TODAY newspaper featured reviews and highlighted the Fringe regularly in its 'Things to Do Today' column. In addition, numerous reviews were posted on popular arts websites such as Flying Inkpot, Just Watch Lah! and For Art's Sake. Loo Zihan's Cane in particular generated great media interest and online buzz with discussions taking place on Facebook as well as The Straits Times Life! Mailbag. We strongly believe that the high media activity and quick online reviews resulted in more audience for Fringe 2012.

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In terms of marketing and outreach, some new initiatives were implemented. For instance, for the first time the Festival had a mobile-friendly site (Mobi-Site) to ensure that smart phone users can access information about the Fringe on the go. Title Sponsor M1 took out a full page advertisement in Today newspaper boosting the visibility of the festival. The Festival also engaged social media more rigorously, via our Official Blog Community Nuffnang and Official Social Media Community ChurpChurp, the latter again being a first for us. The Festival enhanced our viral marketing efforts via engagement through social media including Facebook, Twitter and our dedicated website, designed by local creative communications outfit fFurious and which received numerous design accolades, including the Creative Web Award winner on Design Licks.
Photo credit: The Necessary Stage

Other partners include official Hotel Re!, Official Magazine Time Out and Official Outdoor Media OOH! More onsite collaterals were displayed such as street banners along Orchard Boulevard, Stamford Road (with support from the Singapore Tourism Board), a banner at The Substation and so on. New sponsors for Fringe 2012 include the Embassy of Mexico, Italian Cultural Institute, Lotus Fine Art Logistics, Pixel Creations, Mediacorp OOH!, and ChurpChurp, amongst others. Finally, we are pleased to acknowledge the continued support of The Esplanade, National Museum of Singapore and the National Arts Council partners of the Fringe since 2005. After eight years, the marked increase in media and online interest, the wide publicity and marketing outreach and the high audience attendance all testify to the Festival's standing and deserved significance on the Singapore arts scene.
Photo credit: The Necessary Stage

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We would like to take this opportunity to thank all our sponsors and partners. Without your enthusiasm and support, we would not have been able to achieve this remarkable success for M1 Singapore Fringe Festival 2012. We hope that you have found the Fringe experience as rewarding as it has been for us curating and presenting it. In this report, we are honoured to share with you more information and statistics on Fringe 2012. We would love to hear your feedback and comments so that we can make next years Festival even more meaningful to us and to our audience. Heres to our future partnerships!

Alvin Tan & Haresh Sharma Artistic Directors M1 Singapore Fringe Festival

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A good alternative to more mainstream fare, Singapore's annual M1 Singapore Fringe Festival offers an interesting and varied programme. - The Economist.com

Iraq is Flying by Jamal Penjweny (Iraq)

Photo credit: Jamal Penjweny

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PERFORMANCE & EXHIBITION DETAILS

INRI by Cie. Zerogrammi (Italy)

Photo credit: Ph. S. Roggero

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Performance & Exhibition Details

Dates of Events

PERFORMANCE OR EXHIBITION
Fringe Highlights Cane by Loo Zihan (Singapore) [Black Square] by Van Hunyh Company & the Hong Kong Academy of Performing Arts (UK | Hong Kong) The Triple Gem by Htein Lin (Burma) Iraq is Flying by Jamal Penjweny (Iraq) Live Fringe Tongues by Sean Tobin & Jason Wee (Singapore) Hantaran Buat Mangsa Lupa (Offerings for the Victims of Amnesia) by Teater Ekamatra (Singaapore) Singapore by The Necessary Stage (Singapore) Imam Hussein by Corposcopio Teatro (Mexico) At the Ark at Eight by Masterskaya Theatre (Russia) The Prayer by Eng Kai Er (Singapore) INRI by Cie. Zerogrammi (Italy) Hymn of Angelology by Muse Motion | Performer Studio (Hong Kong) Mighty Ballistic by Josephine Turalba (The Philippines)

DATES

19 February 2012 (1 performance) 25 26 February 2012 (2 performances) 15 26 February 2012 15 26 February 2012

16 19 February 2012 (5 performances) 16 18 February 2012 (4 performances) 15 19 February 2012 (6 performances) 21 22 February 2012 (2 performances) 24 25 February 2012 (2 performances) 22 23 February 2012 (2 performances) 23 24 February 2012 (2 performances) 21 22 February 2012 (2 performances) 18 19 February 2012 (2 performances)

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PERFORMANCE OR EXHIBITION
Fringe Gallery Goddess of Mercy by Alecia Neo (Singapore) Kim Jong Phil by Phillip Toledano (UK) Feng Shui by Munkao (Malaysia) We Oui! by Fumiko Imano (Japan) TOTAL NO. OF WORKS TOTAL NO. OF PERFORMANCES

DATES

15 26 February 2012 15 26 February 2012 15 26 February 2012 15 26 February 2012 17 30

I think the Fringe has given the project the opportunity to grow and evolve. There were quite a number of changes and alterations made to the original proposal, and I really appreciate that there is no micromanaging, and that there is a lot of creative freedom given.
- Alecia

Neo, visual artist, for Goddess of Mercy

The Admin Team was very efficient and thorough in their work. All sides of the collaboration were covered by the team and always in a timely manner. The marketing and publicity was of a very high quality and really helped to unify the Festival under one banner. Our company was showcased in various displays and in a very flattering way.
- Pierre

Palleut, Tour Manager for Van Huynh Company, for [Black Square]

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Performance & Exhibition Details

Venues of Events

PERFORMANCE OR EXHIBITION
Fringe Highlights Cane by Loo Zihan (Singapore) [Black Square] by Van Hunyh Company & the Hong Kong Academy of Performing Arts (UK | Hong Kong) The Triple Gem by Htein Lin (Burma) Iraq is Flying by Jamal Penjweny (Iraq) Live Fringe Tongues by Sean Tobin & Jason Wee (Singapore) Hantaran Buat Mangsa Lupa (Offerings for the Victims of Amnesia) by Teater Ekamatra (Singaapore) Singapore by The Necessary Stage (Singapore) Imam Hussein by Corposcopio Teatro (Mexico) At the Ark at Eight by Masterskaya Theatre (Russia) The Prayer by Eng Kai Er (Singapore) INRI by Cie. Zerogrammi (Italy) Hymn of Angelology by Muse Motion | Performer Studio (Hong Kong) Mighty Ballistic by Josephine Turalba (The Philippines)

V ENUE

The Substation Theatre Esplanade Theatre Studio Esplanade Jendela (Visual Arts Space) Esplanade Tunnel

Gallery Theatre, National Museum of Singapore The Substation Theatre Esplanade Theatre Studio Gallery Theatre, National Museum of Singapore Gallery Theatre, National Museum of Singapore The Substation Theatre Esplanade Theatre Studio Esplanade Theatre Studio Esplanade Waterfront

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PERFORMANCE OR EXHIBITION
Fringe Gallery Goddess of Mercy by Alecia Neo (Singapore) Kim Jong Phil by Phillip Toledano (UK) Feng Shui by Munkao (Malaysia) We Oui! by Fumiko Imano (Japan) TOTAL NO. OF VENUES

V ENUE

The Substation Gallery ION Art, Level 4, ION Orchard ION Art, Level 4, ION Orchard The Atelier, National Museum of Singapore 9

The curatorial asects and criteria seems to be unified in terms of the thematic scope. It is good that the works do not have evident commonalities but a well thought thread that unifies the Festival. - Felipe Cervera and Fezhah Maznan from Corposcopio Teatro, for Imam Husseum

Feng Shui by Munkao (Malaysia)

Photo credit: Eiffel Chong

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Performance & Exhibition Details

Total Attendance Free Events

EV ENT
The Triple Gem by Htein Lin (Burma)

V ENUE
Esplanade Jendela (Visual Arts Space)

ESTIMATED ATTENDANCE
1,440 18,000 240 960

Iraq is Flying by Jamal Penjweny (Iraq) Esplanade Tunnel Mighty Ballistic by Josephine Turalba (The Philippines) Goddess of Mercy by Alecia Neo (Singapore) Kim Jong Phil by Phillip Toledano (UK) Feng Shui by Munkao (Malaysia) We Oui! by Fumiko Imano (Japan) The Atelier, National Museum of Singapore Esplanade Waterfront The Substation Gallery

ION Art, Level 4, ION Orchard

3,000

1,200 24,840

TOTAL ESTIMATED ATTENDANCE (FREE EVENTS)

Our artistic goals are high and the Festival gave us the tools to reach the highest quality possible... The Festival is concerned with giving the audience a memorable experience and this shows in the way the Team responded actively to our queries. - Pierre Palleut, Tour Manager of Van Huynh Company, for [Black Square]

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Performance & Exhibition Details

Total Attendance Ticketed Events

EV ENT
Cane by Loo Zihan (Singapore) [Black Square] by Van Hunyh Company & the Hong Kong Academy of Performing Arts (UK | Hong Kong) Tongues by Sean Tobin & Jason Wee (Singapore) Hantaran Buat Mangsa Lupa (Offerings for the Victims of Amnesia) by Teater Ekamatra (Singaapore) Singapore by The Necessary Stage (Singapore) Imam Hussein by Corposcopio Teatro (Mexico) At the Ark at Eight by Masterskaya Theatre (Russia) The Prayer by Eng Kai Er (Singapore) INRI by Cie. Zerogrammi (Italy) Hymn of Angelology by Muse Motion | Performer Studio (Hong Kong)

V ENUE (NO. OF PERFORMANCES)

The Substation Theatre (1 performance) Esplanade Theatre Studio (2 performances) Gallery Theatre, National Museum of Singapore (5 performances) The Substation Theatre (4 performances) Esplanade Theatre Studio (6 performances) Gallery Theatre, National Museum of Singapore (2 performances) Gallery Theatre, National Museum of Singapore (2 performances) The Substation Theatre (2 performances) Esplanade Theatre Studio (2 performances) Esplanade Theatre Studio (2 performances) TOTAL TICKETED ATTENDANCE

TOTAL ATTENDANCE
70

202

610

329 1,079 235

289 116 163 130 3,223

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TOTAL ATTENDANCE (TICKETED) TOTAL ATTENDANCE (NON-TICKETED) TOTAL NUMBER OF AUDIENCE FOR THE FESTIVAL TOTAL PERCENTAGE OF HOUSE FOR TICKETED SHOWS

3,223 24,840 28,063 73.00%

Singapore by The Necessary Stage (Singapore)

Photo credit: The Necessary Stage

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For audiences tired of the mainstream, the M1 Singapore Fringe Festival promises to provide audiences with alternative works that provoke and challenge. - Lianhe Zaobao

Tongues by Sean Tobin & Jason Wee (Singapore)

Photo credit: Mark Wee & Jason Wee

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SPONSORS, PARTNERS & SUPPORTERS

We Oui! by Fumiko Imano (Japan)

Photo credit: Fumiko Imano

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Special Thanks
M1 Singapore Fringe Festival Sponsors | Partners | Supporters
No. of Sponsors, Partners and Supporters

30 17

No. of Repeat Sponsors

M1 Esplanade Theatres on the Bay National Arts Council National Museum of Singapore ION Orchard | ION Art The Substation AXA Fine Arts Insurance

Bureau for the Advancement of Lifestyle & Longevity fFurious IDP Media Fridae.com First Printers CS Lite Time Out Singapore Nuffnang Hotel Re!

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No. of New Sponsors

Japan Foundation Embassy of Mexico Italian Cultural Institute Lotus Fine Arts Logistics Pixel Creations

11

The Hong Kong Academy for Performing Arts AVS X-mini M.A.C. Mediacorp OOH! ChurpChurp

No. of Repeat Partners

NUS Centre For the Arts OCBC Cards

Hymn of Angelology by Muse Motion | Performer Studio (Hong Kong)

Photo credit: Jesse Clockwork

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"We believed then that the festival could have an important role in filling a gap in the Singapore arts scene. A long-term sponsorship obviously benefits the project as it offers sustainability. For the sponsor, it is an investment to create the desired positive association with the brand and the corporate image. This also needs a reasonable period of time to take effect." - Chua Swee Kiat, ex-General Manager of Corporate Communications at M1, in The Straits Times Life!, "Win-win sponsorship" [25 Nov 2010]

At the Ark at Eight by Masterskaya Theatre (Russia)

Photo credit: Masterskaya Theatre

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PUBLICITY, MARKETING & OUTREACH

The Prayer by Eng Kai Er (Singapore)

Photo credit: Martin Eklund

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Publicity & Marketing

List of Publicity Materials

COLLATERAL | AV ENUE
Print

DESCRIPTION

Programme Booklets
40,000 copies | A5 size | 34 pages (4 designs, each with 10,000 copies)

40,000 booklets were distributed to all SISTIC authorised agents, community libraries, M1 stores, secondary schools, international schools, tertiary institutions, arts schools, arts venues, embassies and cultural organisations, cafes, restaurants, clubs, and entertainment and retail outlets around Singapore. 10,000 copies of in-house designed and printed programme leaflets about each work and artist were distributed at all performances and exhibitions. The Festival was advertised on prime spots in all M1 customers' bill print-outs to inform them of the Early Bird discounts as well as the Festival. The Festival was provided with a full-page advertisement in the print and online version of TODAY on 14 October 2011 The Festival was advertised in M1's newsletters, TalkTime and Voices, distributed to all subscribers of M1 M1 printed and displayed a huge poster at their foyer, advertising the Festival All M1 Singapore Fringe Festival 2012 events at the Esplanade were included in The Esplanade Diary for January March 2012, with 120,000 disseminated at SISTIC counters, lifestyle caf chains, hotels, arts venues and Esplanade from end-November 2011. All M1 Singapore Fringe Festival 2012 events at The Substation were included in The Substation's quarterly publication What's On, with 4,000 copies disseminated at arts venues. 4 half-page advertisements for the October 2011, November 2011, December 2011 and February 2012 issues were included to announce the Early Bird promotions for the Festival as well as the Festival in general.

Programme Leaflets for all productions and exhibitions

10,000 copies | A5 size | 4 pages

M1 bill listings

M1 full page advertisement M1 TalkTime and Voices M1 Foyer Poster

Esplanade Diary

The Substation Quarterly Publication What's On

Time Out Singapore advertisements

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COLLATERAL | AV ENUE
Print OCBC Credit Cards Billing Inserts

DESCRIPTION

Inclusion of the M1 Singapore Fringe Festival in the billing inserts for all credit card bills for November and December 2011. Events from the Festival that hailed from Europe were listed in the ENCORE! events listings in their programme booklet, disseminated free islandwide from January to February 2012. 2 full-page SISTIC Run-on-Print advertisements were featured in the November 2011 and February 2012 SISTIC Entertainment Guides, available at all authorised SISTIC agents islandwide. 1 full-page advertisement was featured in the January 2012 issue of Artzone.

ENCORE! flyers

SISTIC Run-on-Print Advertisements ArtZone Advertisements Outdoor & On-Site Advertising Mediacorp OOH! bus stop advertisements Arts & Heritage District street banners Singapore Tourism Board street banners

130 bus stop posters advertising the M1 Singapore Fringe Festival 2012 were displayed at bus stops around the island from January to February 2012. 17 street banners were displayed along Armenian Street and North Bridge Road within the Fringe belt. 23 street banners were displayed along Orchard Boulevard and Stamford Road around the Fringe venues. The Festival TVC was screened at 280 office buildings, 15 heartland malls, as well as the Takashimaya taxi stand screen as part of Focus Media's outdoor network package through January to February 2012. 2 A1-sized directional signages about Fringe works at ION Orchrd were displayed at concierge desks at the mall.

Focus Media Outdoor Screens for TVC screening

ION Orchard on-site marketing collaterals

1 electronic billboard advertisement advertising the M1 Singapore Fringe Festival was shown on rotation at the electronic billboard spaces at ION Orchard's Basement 3 in February 2013. The Fringe Festival TVC was also looped on the ION Orchard outdoor screen in February 2012.

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COLLATERAL | AV ENUE
Esplanade on-site marketing collaterals

DESCRIPTION
Banners, floor stickers, directional signages, and posterboards of various sizes were displayed at venues in and around the Esplanade, such as the Box Office, Bus stop, Concourse and Tunnel. The Festival TVC was also screened. 2 ad panels were displayed at the National Museum of Singapore from January to February 2012. The Festival TVC was also screened on on-site plasma screens. 1 full-sized outdoor banner was displayed at The Substation facade from January to February 2012. 2 A1-sized posters advertising the Festival were displayed at City Square Mall from October 2011 to February 2012.

National Museum of Singapore on-site marketing collaterals

The Substation on-site marketing collateral City Square Mall Poster Placements Online Advertising & Marketing

M1 Singapore Fringe Festival 2012 website

www.singaporefringe.com

A dedicated Festival website was created at www.singaporefringe.com, generating 18,714 unique page views and 10,673 visits from 14 October 2011 to 26 February 2012. The website, designed by fFurious, has also been featured on design blogs for its impressive design. For the first time, the Festival website was adapted as a mobi-site (i.e. a mobile-friendly website) designed by fFurious to allow for ease of access to information via smartphones. The mobi-site generated 795 page views and 597 visits from its launch to 26 February 2012. A dedicated Facebook page was created, with regular event invitations, updates and discussions, as well as images of the festival and scans of articles. A dedicated Twitter account was created, with regular event updates, contest giveaways, blurbs, discussions and recommendations, as well as uploads of preview and review articles.

M1 Singapore Fringe Festival 2012 mobile website

m.singaporefringe.com

Facebook Page for the M1 Singapore Fringe Festival 2012 Twitter Account for M1 Singapore Fringe Festival 2012

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COLLATERAL | AV ENUE

DESCRIPTION
7 unique EDMs were sent to a total mailing list of 100,000 (comprising databases of local and international partners of The Necessary Stage, SISTIC, embassies, sponsors, partners and venues, schools, The Necessary Stage's Volunteer E-Group and the Arts Community EGroup). Genre-specific EDMs were sent to targeted groups such as educators and students. Daily Whats-On listings in text were sent via Facebook during the Festival. Advertising banner spaces on the Esplanade's dedicated website (www.esplanade.com), which receives 200,000 hits per month, were allocated for M1 Singapore Fringe Festival events that would be held at the Esplanade. 5 EDMs were also sent to selected demographics of Esplanade's mailing list of about 11,500 people. Events at ION Orchard were listed on ION Orchard's dedicated webpage for ION Art, as well as on their Facebook and Twitter blurbs. (www.ionorchard.com). A dedicated EDM announcing the opening of the Festival was sent by ION Orchard to their mailing list database. Events of the Festival held at The Substatin listed on The Substation's website (www.substation.org) as well as on their Facebook page. 4 EDMs were sent out to previous customers of the M1 Singapore Fringe Festival as well as customers of similar festivals on SISTIC's database.

Electronic Direct Mailers (EDMs)

Esplanade's online support

ION Orchard's online support

The Substation's online support

SISTIC's online support

2 SISTIC e-Buzz Sub-Headers, 1 SISTIC Rotational Icon, 1 SISTIC Small Highlight Icon, 1 Calendar Icon and 2 Online Promotions were included on SISTIC's website to advertise the Festival from October 2011 to February 2012.

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COLLATERAL | AV ENUE

DESCRIPTION
The M1 Singapore Fringe Festival 2012 website was used as the skin for the main Nuffnang page from January to February 2012. Network wide cost-per-click campaign provided box ads of the Festival to blogs signed up to Nuffnang (10,000 clicks) from December to February 2012. Feature blog post on the Festival was included on the Nuffnang site. 1 EDM advertising the M1 Singapore Fringe Festival was sent out to registered Nuffnang bloggers islandwide. For the first time, the Festival worked with ChurpChurp as Official Social Media Community to provide network wide cost-perclick campaign (2,000 clicks on platforms including Twitter and Facebook) from January to February 2012. 5 EDMs were sent out to Fridae.com's distribution lists and members. Premium Homepage Banner advertisements were included on Fridae.com's website over a 10-week period. 3 Banner advertisement inserts were included in Fridae.com's weekly newsletters.

Nuffnang's online support

ChurpChurp's online support

Fridae.com's online support

3 Featured Agenda advertisement buttons were included on Fridae.com's website over a 4-week period each. 3 Run-on-Site Banner advertisements were included on Fridae.com's website over a 4-week period each. Preview articles and listings of events were included on Fridae.com's website Inclusion of the M1 Singapore Fringe Festival 2012 in the yoursingapore.com website by Singapore Tourism Board.

Singapore Tourism Board's online support

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COLLATERAL | AV ENUE

DESCRIPTION
Online banner advertisements for December 2011, January 2012 and February 2012 on Time Out's website. 3 EDM blasts for December 2011, January 2012 and February 2012 sent out to Time Out's database. Facebook & Twitter blasts from December 2011 to February 2012 on various social media platforms, with online referrals to the M1 Singapore Fringe Festival's website. Previews and event listings on Time Out's website from December 2011 to February 2012.

Time Out Singapore's online support

OCBC Cards' online support Broadcast Advertising

Listing and visual in the OCBC Arts Showcase EDMs disseminated in November 2011 and December 2011.

Festival video

A 20-second Festival video was produced and screened from October 2010 January 2011 on OKTO, Singapore Tourism Board's plasma screens, all M1 shops, Fringe website, partners' websites, and on-site plasma screens at arts venues.

Others Media Launch of the Festival

The M1 Singapore Fringe Festival 2012 staged a successful press launch at the Esplanade which generated several press write-ups immediately after. The official Opening Reception of the M1 Singapore Fringe Festival 2012 was held at Barossa Bar, Esplanade on 16 February 2012 and was attended by various members of the media, sponsors and artists. This garnered immediate press coverage thereafter.

Opening Reception of the Festival

OVERALL PR VALUE OF 2011 FESTIVAL

$3,713,403.10

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Publicity & Marketing

Programme Booklets

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Publicity & Marketing

Time Out Advertisements

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Publicity & Marketing

SISTIC Run-on-Print and Online Advertisements

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Publicity & Marketing

Arts & Heritage District Street Banners

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Publicity & Marketing

Mediacorp OOH! Bus Stop Posters

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Publicity & Marketing

Esplanade Onsite Collaterals

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Publicity & Marketing

Esplanade Onsite Collaterals

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Publicity & Marketing

Esplanade Onsite Collaterals

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Publicity & Marketing

National Museum Ad Panels

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Publicity & Marketing

ION Orchard A1 Poster The Substation Banner

M1 Singapore Fringe Festival TV Commercial (Screen Capture)

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Publicity & Marketing

City Square Mall Poster

M1 Singapore Fringe Festival TV Commercial (Screen Capture)

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Publicity & Marketing

Festival Website

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Publicity & Marketing

Electronic Direct Mailers

Festival Mobi-Site

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Publicity & Marketing

Festival Facebook Page

Festival Twitter Page

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AUDIENCE FEEDBACK

Mighty Ballistic by Josephine Turalba (The Philippines)

Photo credit: George Lara

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AUDIENCE FEEDBACK
Fringe Highlight:

Cane by Loo Zihan (Singapore)

And contrary to the performance's detractors, it was not just about doing Brother Cane all over again... Step by step, Cane was an act of peeling away (or at least revealing) the layers that had surrounded the tragically infamous 1993 piece... Yes, questions of authenticity, of simulacra, of what it means to 'perform' a performance. But also of perceptions of historical truths and facts, etc. - Mayo Martin, in TODAY's For Art's Sake Blog. S'pore Fringe Fest 2012! Cane! 'Nuff Said! [20 Feb 2012] Yet flawed as it was, Cane still makes a statement. It has a kind of admirable and dogged conviction. - Adeline Chia, in The Straits Times Life!, Cane bound by red tape [21 Feb 2012] Zihan's interventions showed that the enactment itself is relevant and is necessary as all the questions expressed are unresolved issues, some carried over from Josef Ng's initial act and remain for us to ponder and hopefully more thoroughly go over in order to call for real change in our society. - Lee Wen, in his blog Republic of Daydreams, Change after Cane after Art [23 Feb 2012]

Photo credit: Samantha Tio | mintio

Fringe Highlight:

[Blac Square] by Van Huynh Company & the k

Hong Kong Academy for Performing Arts (UK | Hong Kong)
What I remembered most about the production: the wildness and inhibition of the piece. Stunning technical skill, rarely see. - Audience member Fantastic energy of the young dancers displayed in the ensemble scenes, breathtaking duet performances and strong solos too. - Audience member

Photo credit: Bacchus Lee

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AUDIENCE FEEDBACK
Fringe Highlight:

The Triple Gem by Htein Lin (Burma)

Interesting and commendable effort to raise awareness. - Visitor

What I remembered most about this exhibition: a number of simple but profound statements made by the artwork. I found the statements made in the work very humble and interesting - Visitor Strong message of faith and hope. The emotions conveyed in the exhibition are very powerful. - Visitor

Photo credit: Htein Lin

Fringe Highlight:

Iraq is Flying by Jamal Penjweny (Iraq)

If these pics don't get you grinning, you're one cold-blooded dude. - Mayo Martin, in TODAY's For Art's Sake Blog, S'pore Fringe Fest 2012! Six exhibitions! A look see! [16 Feb 2012] It's a light-hearted exhibition where visitors can relate to and have fun with. - Visitor What I remembered most about this exhibition: Interesting perspective to present Iraq... Accessible to everyday folks. - Visitor
Photo credit: Jamal Penjweny

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AUDIENCE FEEDBACK
Live Fringe:

Tong by Sean Tobin & Jason Wee (Singapore) ues

I found Sean Tobin and Jason Wee's work a rich sensual experience... From the stream-of-consciousness torrent of words at the very beginning and all the way through, the co-writers' lines seduce forceful, confrontational, funny and nuanced. - Mayo Martin, in TODAY's For Art's Sake Blog, S'pore Fringe Fest 2012! Speaking in Tongues! [18 Feb 2012] Overall, Tongues is more of an experience than a mere performance. It tugs at the very heart strings of the individual, exploring what's beyond societal propriety. - Guo Wei Ho, in Fever Avenue, M1 Fringe Festival Tongues and Lashings [17 Feb 2012] The play is refreshing and different bold, funny and unconventional. - Audience member

Photo credit: Mark Wee & Jason Wee

Live Fringe:

Hantaran Buat Mang Lupa by Teater Ekamatra (Singapore) sa

"[Irfan Kasban] has managed to capture the intensely personal and indeterminate nature of faith through these three very different works with plenty of grace. And I am glad that I took this leap of faith with him." - Corrie Tan, in The Straits Times Life!, Big leap of faith [18 Feb 2012] The script really is wonderfully poetic and rhythmic... Irfan Kasban has crafted a play that hits you from the start with an intensely religious ritual, and ends with an emotional gut wrencher, complete with audience participation. - Just Watch Lah!, Hantaran Buat Mangsa Lupa [18 Feb 2012] Irfan's plays have a stunning visual aesthetic and demonstrate a very competent grasp of the Malay language, expertly modulating between the courtly and the colloquial. Hantaran is a creature of quiet, aching beauty... - Naeem Kapadia, in The Flying Inkpot's First Impressions, Hantaran Buat Mangsa Lupa [18 Feb 2012]

Photo credit: Irfan Kasban

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AUDIENCE FEEDBACK
Live Fringe:

Sing apore by The Necessary Stage (Singapore)

... the extremely honest latter scenes featuring Singaporeans dissing each other, 'new' Singaporeans dissing born-and-bred Singaporeans behind their backs, and a confrontation between the two camps was something that had to be brought out in the open like a festering wound... despite some of my reservations with this new version, I will still continue to applaud Singapore. And the Singapore it has its faith in. - Mayo Martin, in TODAY's For Art's Sake, S'pore Fringe Fest 2012! Singapore has changed! [16 Feb 2012] I enjoyed how the play was an outlet to express opinions as well as swapping roles to understand from each other's perspectives. It was emotional and poignant. - Audience member 'A really moving and important play. I wished that more people got to see it. - Audience member

Photo credit: The Necessary Stage

Live Fringe:

Im Hussein by Corposcopio Teatro (Mexico) am

It's very heartrending to see plays like Imam Hussein making their way to the mainstream stage and participating in our theatre festivals... it's a joy to witness the world through the lens of a foreign culture and enrich oneself by the transformative power of theatre. - Naeem Kapadia, in The Flying Inkpot's First Impressions, Imam Hussein [22 Feb 2012] I love the script... Enjoyed the discussion with the director after the play as it provided a deeper insight. - Audience member What I remembered most about the play: the intensity of the drama... good performance. - Audience member Intense script... actors' performance was great! - Audience member

Photo credit: Blenda

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AUDIENCE FEEDBACK
Live Fringe:

At the Ark at Eig by Masterskaya Theatre (Russia) ht

At the Ark at Eight was a heartwarming, sidesplitting gem of a show about friendship & faith. Loved every minute of it. - Corrie Tan, Arts Journalist from The Straits Times Life!, on Twitter [25 Feb 2012] Amazing performance, great chemistry! Enjoyed the variety of shows at the Fringe! - Audience member I loved the fact that the play was so simple yet deep, and was thoroughly charming. - Audience member
Photo credit: Masterskaya Theatre

Very interesting concept and excellent execution... Tricky topic dealt in a very light-hearted manner. - Audience member

Live Fringe:

The Prayer by Eng Kai Er (Singapore)

[The Prayer] is, I dare say a diamond in the rough. An honest work with the solid imprint of a refreshing new artist. - Mayo Martin, in TODAY's For Art's Sake Blog, S'pore Fringe Fest 2012! The Prayer! Child's play! [24 Feb 2012] Real talent that was truly exploratory, experimental and interdisciplinary. - Audience member Imaginative, skilled and has a lot of potential. I would like to see future works by this artist. - Audience member Imtimate, reflective and engaging. - Audience member

Photo credit: Martin Eklund

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AUDIENCE FEEDBACK
Live Fringe:

INRI by Cie. Zerogrammi (Italy)

Deliciously entertaining, marvelously executed, and surprisingly empathetic towards the faithful. Definitely one of this Fringe Festival's top shows. - Ng Yi-sheng, in The Flying Inkpot's First Impressions, INRI [24 Feb 2012] The most remarkable thing about INRI was how well it managed to avoid being offensive. At the heart of the play was a reverence to the rituals, and to the women [portrayed in the choreography.] - Natalie Koh, in The Business Times, All-rite class act [2 Mar 2012' Quirky, saucy performance inspired by the performers' nonnas and their faith. Who would have thought that would be possible! - Audience member

Photo credit: Ph. S. Roggero

Live Fringe:

Hym of Ang n elology by Muse Motion | Performer Studio (Hong Kong)

What holds everything together is the palpable connection between the two performers. Throughout the slapstick, the OTT repartee, there is something truly genuine going on between [Alan] Lam and [Tony] Wong, which informs the work's spirit of adventure and fun. It gets addictive once you go with the flow. - Mayo Martin, in TODAY's For Art's Sake Blog, S'pore Fringe Fest 2012! Angelology! BFFs! [23 Feb 2012] Such wonderful story-telling! I found myself rooting for their friendship during their quarrels. - Audience member A dance performance always requires chemistry between the performers, but the chemistry shown between these real-life friends exceeded that of many professional relationships. - Audience member What I remembered most about this performance: Incredibly personal yet relatable points about friendship. - Audience member Quirky performance of part game-show, part slapstick comedy, part dance, part growing-up drama and all heart. - Audience member
Photo credit: Jesse Clockwork

AUDIENCE FEEDBACK
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Live Fringe:

Mig Ballistic by Josephine Turalba (The Philippines) hty

What I remembered most about this performance: a refreshing and poignant insight to the artist's personal trauma. - Audience member I loved it. It was very unique, and it was amazing how the artist could walk in that armour. - Audience member Fascinating! Very unique and loved the interactive component. - Audience Member

Photo credit: George Lara

Fringe Gallery:

Goddess of Mercy by Alecia Neo (Singapore)

Heartwarming and real. Hauntingly touching. - Visitor

What I remember about the exhibition: I love that the exhibition was a full sensory experience. - Visitor Such an honest exhibition. I enjoyed the homely feel, contrasting knick-knacks and the lovely music and smells. - Visitor

Photo credit: Alecia Neo

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AUDIENCE FEEDBACK
Fringe Gallery:

Kim Jong Phil by Phillip Toledano (UK)

Interesting and creative portrayal of dictators as the artist himself. - Visitor What I remembered most about the exhibition: Toledano's art pieces. As usual, intriguing and relevant to contemporary times. - Visitor Humourous and unabashedly self-deprecating. I would love to see more works by Phillip Toledano in future! - Visitor Impactful works. Unforgettable! - Visitor

Photo credit: Phillip Toledano

Fringe Gallery:

Feng Shui by Munkao (Malaysia)

I had fun with the interactivity of the exhibition especially with the bicycle-peddling to see the painting of the horse come to life! - Visitor What I remembered most about this exhibition: the lucky numbers generator! Gives me hope to buy 4D. Fun. - Visitor Very tongue-in-cheek. Refreshing idea to get a feng shui master to arrange the art pieces in the gallery! - Visitor Made me laugh but also think about the meaning behind the art works and the theme. - Visitor

Photo credit: Eiffel Chong

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AUDIENCE FEEDBACK
Fringe Gallery:

We Oui! by Fumiko Imano (Japan)

Such a cute exhibition! I enjoyed the mix of media forms within one exhibition too. - Visitor The whole concept was simple yet intriguing. Refreshing and fun! - Visitor What I remembered most about this exhibition: the humour conveyed through the whole set-up. Very playful. - Visitor I took my children to the exhibition and they could relate to it for they too have 'nomadic childhood'. Enlightening experience. - Visitor

Photo credit: Fumiko Imano

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FRINGE TEAM 2012

Artistic Directors Adm inistrative Office
Alvin Tan Haresh Sharma Festival Manager Melissa Lim Events Executive Irma Suzanna Ruslan Education & Outreach Executive Safiah Sulaiman Volunteer & Intern Coordinator Edlyn Ng Xinhui

International Relations Executive Jezamine Tan

Production Office

Production Coordinator Molizah bte Mohd Mohter Visual Arts Coordinator Juraidah bte Rahman

Assistant Production Coordinator Nur Khairiyah bte Ramli Lighting and Technical Coordinator Mohd Fadlin bin Mohd Saffri Fringe Production Interns Norisham Osman Iskandar Zulkarnain bin Mustaffa Yi Jing Nur Zulaikha Nur Nabilah binte Abdul Moen Edwin Cheah

Board of Directors

Tan Chong Kee Vincent Lim Diana Lim-Chong Haresh Sharma Ken Takiguchi Alvin Tan Christopher Tan Serene Tan Andy Yeo

The public relations for the M1 Singapore Fringe Festival 2012 is managed by Phish Communications Pte Ltd.

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M1 SINGAPORE FRINGE FESTIVAL 2013: ART & ENTERTAINMENT

"Entertainment and art are not isolated Entertainment is in art like colour in pictures." - Martin Kippenberger When we examine Art and Entertainment, there is a tendency to note how diametrically opposed they can be. Entertainment is often thought of as an event or activity that provides amusement and fun for the audience and participants. It implies a means towards enjoyment; a method of diversion from the serious trials and tribulations of daily life; a distraction from matters at hand. Through entertainment, we attain pleasure for pleasure's sake, and in being entertained, our minds are put in a state of relaxation. Entertainment could mean a state of playfulness, frivolity and levity - it is to be regarded as fun, to be consumed and then easily cast off and forgotten in time. Entertainment, with its primary aim to amuse and distract one from the harsh challenges of reality, may be stereotypical and/or reductive. One assumes that entertainment is light; it neither inspires us to ponder nor to reflect and contemplate. Entertainment reaches out to the mainstream and targets the common, lowest denominator. Art, on the other hand, problematises an issue, unpacks an opinion, questions an assumption, deconstructs a myth, challenges conventions or an established way of perceiving reality. It engages more than entertain. It challenges one to read, interpret or make meaning of what one encounters. This is definitely a different activity from passively receiving what is before him/her; being titillated followed by a timely pay-off. "Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either." - Marshall McLuhan Today, lines are blurred. One of art's roles is education. For some artists, entertainment is a necessary ingredient or strategy to educate without being pedantic. It requires talent and flair to craft a work that entertains whilst it informs and educates. With the mingling and interaction of different artistic disciplines, the definition of entertainment is very much challenged in contemporary art. Entertainment provides one of the most robust and salient ways of educating and imparting knowledge and information. Through history, the art of narrative entertainment involves the use of parables to promote certain moral codes and activate personal and social awareness. Similarly, cultural institutions are acutely aware of the importance of entertainment in reaching out to audiences, as evidenced by activities in museums, picturehouses, libraries, and so on. "Art is moral passion married to entertainment. Moral passion without entertainment is propaganda, and entertainment without moral passion is television." - Rita Mae Brown

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A work does not have to be esoteric, cutting-edge, experimental and exploratory before it is accepted as art. What is at stake is the integrity of the work and if it is done well, shouldn't it be a piece of art, whether or not it entertains? That is why contemporary art works can be both critically acclaimed and box-office successes. Interestingly enough, the dichotomy between art and entertainment is oftentimes drawn by art creators themselves. In today's world, few - if any - art works are composed for the sake of pleasing specific patrons, aristocrats and royalty. Yet the notion of art being the pursuit of intellectuals and the wellheeled persists today. Is this differentiation necessary or would it merely serve the purposes of inflating the importance of Art (and subsequently its creators)? Does such elitism even warrant our attention and discourse in this day and age? If art fails to entertain - and fails to communicate as a result - does it have a purpose at all in our world? I believe that entertainment can aspire to be art, and can become art, but if you set out to make art you're an idiot. - Steve Martin Join the Fringe as we tease out the intricacies and grapple with the relationships between art and entertainment. 16 27 January 2013. Get involved.

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THE NECESSARY STAGE

278 Marine Parade Road #B1-02 Marine Parade Community Building Singapore 449282 CONTACT US AT Tel: (65) 6440 8115 Fax: (65) 6400 9002 Email: admin@necessary.org www.necessary.org www.singaporefringe.com

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