COCA-COLA

PRODUCT Product mix of Coca-Cola consists of the various brand packs and flavors given in the table. Product strategy of the Coca-Cola is to promote all the brands available in all the brands packs and to introduce the product in n e w f l a v o r s a n d . e v e n n e w p r o d u c t . R e g a r d i n g t h i s Kinley soda is introduced. Fanta in green apple flavor was also introducedced PRICE All the soft drinks product of the company except MAZZA have the same prices for the different sizes. 10% discount has been given in the big retail outlets only in case of 1lt.and 2lt. pack. Regarding the allowances which are not fixed and can be changed time to time. PLACE Th e Coca-Cola Company in India is governed from its corporate office located at Gurgaon in Haryana. It governs the working of five zones covering whole India these zones are: - Northern zone, Eastern zone, Western zone, Southern zone and Andhra Pradesh zone. These zones are divided in to various, plants, which govern the area assigned to them. The areas are the various distribution centers called distributors and C&F agents. Counterparts in the western countries do. While small chain stores called Apna Bazaars and Sahakan Bhandaars, which offer products at reasonable prices, have been fairly popular, Department Stores and Food Stores are slowly gaining popularity. A large number of corporates have recently ventured into retailing. The retail outlet in India can be broadly categorized as follows: Grocery stores General purpose stores Food stores Pan bidi shops

Chemist/ drug stores Cold chains

The relative share of grocers dropped from over 50% in the early 90's to 35% in the late 90's. Chemist outlets on the other hand, have been expanding their product range to include high margin FMCG products from shampoos to ketchup. Pan-wallas are also emerging as full fledged consumer product outlets. PROMOTION This part of the marketing is playing a very vital and important role in the c u r r e n t situation in India. Looking at the competition and promotion and advertising budget of both the companies coca cola and Pepsi, one can easily estimate the importance of this. The promotion mix of Coca-Cola is divided into: Top line promotion-includes the promotion designed and done by the company's corporate office of Gurgaon and the office of Bombay TV ads, design of banners, and other POS done by the company simultaneously all around India with no Difference in designs etc. fall in this category. Below the line promotion-includes the promotion schemes, publicity material, POS display done by the company from zonal, plant, sales manager and area sales manager level. . At the sales manager and area sales manager level the promotion done exclusively for the cities in their respective area and other POS display.

Coca-Cola slogans

"Thanda

matlab Coca-Cola!" ("Cold means Coca-Cola!") (2000s) [2]

"Pio sar utha ke" ("Drink with pride") "Jo chaho ho jaye, Coca-Cola enjoy!" ("Whatever you wish will come true, enjoy CocaCola!") "Burrrrrrrrr" ("Refreshment" )(2011)