AMITY BUSINESS SCHOOL

SUKHDEEP SINGH
Career Objective-To become globally competent professional by improving expertise while undergoing
training under a performance oriented firm.

Educational Qualifications
Year Degree School/ Institute Subject/ Specialization Percentage obtained

2012

Master of Business Administration Bachelor of Business Administration Senior School Certificate (10+2) Secondary School Certificate (10th)

Amity Business School , Noida P.G.GC. SEC 11 Chandigarh L.K.C. Sr. Sec. School, Jalandhar M.A.S. Sr. Sec. School Faridkot

Opted Marketing & Sales as major and Finance as minor.

6.84

2010

Marketing Science with Physics, Chemistry, Math

67.44%

2007

63.8%

2005

67.17 %

Skill Sets
Responsible & Innovative- started a wall magazine named MARKETING ADDA under the marketing club of Amity Business School. Team player- Participated in various events in school-college fests, competitions in teams. Also, worked with various departments, units and offices to coordinate. Event management-Was the student coordinator of the organizing committee and in-charge of promotional affairs of annual management fest ODYSSEY held in February 2010 in P.G.G.C. Chandigarh. Commitment & Hard work- learned when participated in Military Training Camp in the Manesar

Summer Internship
Company Name- Times Internet Limited Project Tittle- A study of online music market for segmentation & pricing decisions Key learnings - Understood the process of online data collection. Insights of online music industry & cluster analysis procedure on SPSS software Learned to take initiatives and solution approach to the complex problems

Other Projects Undertaken

Project Title Consumer behavior towards mobile number portability in Delhi-NCR area and its impact on industry Details Area- Noida sec- 18, 15, 105. Rohini, Dwarka, Kirti nagar. Amity University.Sample size- 200, statistical tools SPSS19 Methodology- focus group to decide factors and a pilot study then dimension reduction using factor analysis. Final questionnaire made and response recorded Learning outcome Experience the full size extensive research. Worked on the SPSS and got practical exposure of it. Able to understand the process of complete research and many insights of telecom industry Practical implementation market research of

Market Survey to determine the difference in Consumer Behaviour of DELL and SONY VAIO buyers in 1st Semester at Amity Business School, Noida A study to determine challenge posed by local mobile manufactures to Nokia in final year of graduation at P.G.G.C. Chandigarh.

Area Covered-Nehru place market, Dwarka market, JNU New Delhi, Noida sec-15, Spice mall.Total surveyed-60 consumers Methodology-Determined the research objectives. Designed questionnaires. Selected survey locations and sample size. Conducted the survey. Collected primary data. Compiled and analyzed the data. Presented the key findings along with suggestions. Area covered is basically Chandigarh and suburban nearby. Sample Size -150 consumers Methodology followed- Determined the research objectives. Designed questionnaires. Selected survey locations and sample size.

In general respondents have negative attitude towards survey by concealing information and reluctance to response. Implementation research. of marketing

Got insight of various problems of mobile handset industry. Got the 1st hand experience of effective survey and research.

Academic Award and Achievement Regional Runner up of 8th AIMA-NCMS and participated in Grand finale in September 2011 Awarded as best hostler in annual hostel meet in February 2010 held at PGGC Chandigarh. Offered a position of sales development officer by HDFC Standard Life Insurance in March 2010. Extra and co- curricular activities Participant and organizer of various quizzes. Worked as liaison officer in Parvasi Bhartiya Divas held on 7-9 January in New Delhi organizes by ministry of Indian overseas affairs. Started CRITIQUE-a student discussion forum in Amity Business School, where we discuss latest happening in business. Active member of marketing club of Amity Business School as Started a wall magazine Marketing Adda. Participated in brand-o-mania (a social media marketing and branding strategy event) co-organized by Godrej and K.J. Somaiya institute of management studies and research, Mumbai

Hobbies and interest Reading books, newspaper and freelance photography. Attending quizzes or other informative lectures or speeches. Event management and cooking.

Personal Details
Date of Birth- August 31, 1988 Father`s Name- Mr. Tirath Singh Current Address Room No-103, First Floor Hostel- 2 Amity University Sector-125 Noida (U.P)

Permanent Address V.P.O.- Nathu wala west TEHSIL- Baghapurana District- Moga Punjab-142038 Email id- Sukhdeep.brar.abs@gmail.com Contact No. - 01636275115 Mobile No. - +91-7838186506