COUNTRY ROADS HOSPITALITY

Table of Contents
ACKNOWLEDGEMENT.4 PREFACE.....5 EXECUTIVE SUMMARY...6 INTRODUCTION TO THE INDUSTRY7 INTRODUCTION TO THE COMPANY..15 RESEARCH METHODOLOGY19 Objective of study Scope of study FACTS & FINDINGS.20 RECOMMENDATIONS21 BIBLIOGRAPHY...22 ANNEXURES23

ACKNOWLEDGEMENT
I owe a great many thanks to a great many people who helped and supported me duringTraining. My deepest thanks to Managing Director, Delhi, Mr. Naveen Mehta the Guideof the project for guiding and correcting various documents of mine with attention andcare. He has taken pain to go through the project and make necessary correction as andwhen needed.I express my thanks to Mr. Rajneesh Sharma Marketing Head of Country RoadsHospitality, for extending his support.My deep sense of gratitude to Mr. Ansh Mehta, Director of Country Roads Hospitalitysupport and guidance.Thanks and appreciation to the helpful people at Country Roads Hospitality for their supportI would also thank my Institution and my faculty members without whom this projectwould have been a distant reality. I also extend my heartfelt thanks to my family and wellwishers.

Preface
My internship training with the . I wentthrough several processes and I successfully completed my training with the help of myseniors and juniors. I reported at the office and was introduce to all staff members with the help of Mr.Rajneesh Sharma (head of the department) who gave me Companies profileI was placed in corporate department for my training and was managing their clients,calling them and fix meetings with them.I did my summer internship with CRH because I wanted an exposure to the travelindustry & I got an opportunity to work with a company CRH which is in market from1997 was started by MR. NAVEEN MEHTA(Managing Director) My training with CRHwas a good experience and during the training time I enjoyed with my seniors.

Executive Summary
The internship is an integral part of the Travel & Tourism Industry. The organization that Ichoose for my internship project is Country Roads Hospitality, New Delhi. This Six-week period of my internship in such a huge organization gave me a real time exposure to know aboutthe organizational working process I made many itinerary and tour packages over there with thehelp of my seniors specially Mr. Ansh Mehta (manager) they gave me a lot of knowledge howto talk with new customer All types of tourism in India have registered phenomenal growth in the last decade ever since the Indian government decided to boost revenues from the tourism sector by projecting India as the ultimate tourist spot.The reason why India has been doing well in all types of tourism in IndiaIndia has always been known for its hospitality, uniqueness, and charm attributes thathave been attracting foreign travelers to India in hordesIndian history can be roughly divided into the 6 periods of Ancient India HeritageTourism, Ecotourism, Adventure Tourism, Wildlife Tourism, Pilgrimage Tourism,Medical tourismIn India we have many policies, the very famous policy of the 7-S Mantra

The basic objectives of my study were:

. To know how to sell tourism in market . To gain different destination knowledge .

To know more corporate clientsMain summery in this project is Indian tourism growing day by day I came to know withthe help of my seniors and secondary data that India has everything landscapes, beaches,valley, forest mountain everything is here in India, thats why India is one of the famoustourist place in this world

Introduction to the Industry

History of the Indian Tourism -: Tourism industry in India is on a great boom at the moment India has become a major global touristdestination and Indian tourism industry is exploiting this potential to the hilt. Travel and tourism industryis the second highest foreign exchange earner for India, and the government has given travel & tourismorganizations export house status.

The Indian tourism industry can be attributed to several factors

. Firstly,the tremendous growth of Indian economy has resulted in more disposable income in the
handsof middle class, thereby prompting increasingly large number of people to spend money on vacationsabroad or at home.

Secondly,India is a booming IT hub and more and more people are coming to India on business
trips.

Thirdly,aggressive advertising campaign "Incredible India" by Tourism Ministry has played a major
role in changing the image of India from that of the land of snake charmers to a hot and happening placeand has sparked renewed interest among foreign travelers.Travel & tourism industry's contribution to Indian industry is immense. Tourism is one of the mainforeign exchange earners and contributes to the economy indirectly through its linkages with other sectors like horticulture, agriculture, poultry, handicrafts and construction. Tourism industry also provides employment to millions of people in India both directly and indirectly through its linkage withother sectors of the economy. According to an estimate total direct employment in the tourism sector isaround 20 million.Travel & tourism industry in India is marked by considerable government presence. Each state has atourism corporation, which runs a chain of hotels/ guest houses and operates package tours, while thecentral government runs the India Tourism Development Corporation.

The policy is built around the 7-S Mantra

Swaagat (welcome), Soochanaa (information), Suvidhaa (facilitation), Surakshaa (security), Sahyog (cooperation) Sanrachnaa (infrastructure) Safaai (cleanliness).

Some of the salient features of the Tourism Policy are:

The policy proposes the inclusion of tourism in the concurrent list of the Constitution to enable both the central and state governments to participate in the development of the sector.

No approval required for foreign equity of up to 51 per cent in tourism projects. NRI investmentup to 100% allowed. Automatic approval for Technology agreements in the hotel industry, subject to the fulfillment of certain specified parameters. Concession rates on customs duty of 25% for goods that are required for initial setting up, or for substantial expansion of hotels. 50% of profits derived by hotels, travel agents and tour operators in foreign exchange are exempt from income tax. The remaining profits are also exempt if reinvested in a tourism related project.

Types of Tourism
All types of tourism in India have registered phenomenal growth in the last decade ever since the Indiangovernment decided to boost revenues from the tourism sector by projecting India as the ultimatetourist spot.The reason why India has been doing well in all types of tourism in IndiaIndia has always been known for its hospitality, uniqueness, and charm attributes that have beenattracting foreign travelers to India in hordes

The different types of tourism in India; Heritage Tourism

India has always been famous for its rich heritage and ancient culture. Indias glorious past and culturaldiversity make a potent blend which attracts millions of tourists each year to its heritage touristattractionsSKYLINE BUSINESS SCHOOL8 India's rich heritage is amply reflected in the various temples, palaces, monuments, and forts that can befound everywhere in the country The most popular heritage tourism destinations in India are: Taj Mahal in AgraMandawa castle in RajasthanMahabalipuram in Tamil NaduMadurai in Tamil NaduLucknow in Uttar PradeshDelhi, the Indian capital

Ecotourism
Ecotourism entails traveling to places that are renowned for their natural beauty and social culture, whilemaking sure not to damage the ecological balance.Eco-tourists have been thronging India in large numbers for it has a rich source of flora and fauna. Agreat number of endangered and rare species are also to be found in the various national parks in India. The major national parks in India for ecotourism are:

Corbett National Park in Uttar Pradesh

Bandhavgarh National Park in Madhya Pradesh Kanha National Park in Madhya Pradesh Gir National Park and Sanctuary in Gujarat Ranthambore National Park in Rajasthan

Adventure Tourism
Adventure tourism is recently growing in India. tourists prefer to go for trekking to places like Ladakh,Sikkim and Himalaya. Himachal Pradesh and Jammu and Kashmir are popular for the skiing facilitiesthey offer. Whitewater rafting is also catching on in India and tourists flock to places such as Uttranchal,Assam, and Arunachal Pradesh for this adrenalin-packed activity.

Wildlife Tourism
India has a rich forest cover which has some beautiful and exotic species of wildlife, The places where aforeign tourist can go for wildlife tourism in India are the Sariska Wildlife Sanctuary, Keoladeo Ghana National Park, and Corbett National Park.

Pilgrimage Tourism
India is probably the ultimate destination of all kinds of pilgrims following any faith around the world.he great religions like Hinduism, Buddhism, Jainism, Islam, Christianity and Sikhism are the integral part of Indian culture and heritage whose values and faiths are mingled with the air, soil and the sky of India.

Famous Pilgrimage & places in India Ajmer Pushkar Haridwar Amarnath Badrinath

Gangotri Kedarnath Yamunotri Chardham Yatra Rishikesh Manikaran Paonta Sahib Omkareshwar Ajmer Sharief Rameswaram Mathura Vrindavan Puri Guruvayur Shirdi Saibaba Amarnath Cave Vaishno Devi Jagannath Temple Konark Sun Temple Tirupati Temple

Pilgrimage Places

Himachal Pradesh Rajasthan Uttranchal Kerala Maharashtra Tamil Nadu Jammu And Kashmir Madhya Pradesh Madhya Pradesh Karnataka Andhra Pradesh Temples Mosques Last five year history of Indian Tourism Industry
Jan 8, 2004,With the travel industry going great guns, religious sojourns seem to be the latest flavour and according to tour operators likeThomas Cook , Coxs & Kings, Sita (Kuoni) India, this season haswitnessed a number of inquires for specific religious tours from overseas traveler, foreign tourists spentaround US$ 15.4 billion during their trips to India. Being a country with tremendous diversity, India hasa lot to offer in terms of tourism and related activities.

Jan 10, 2005 ,The tsunami tragedy, which has destroy the tourism activity of countries like Sri Lanka and Maldives, will not lead to a crisis for Indian tourism, according to the industry. Subhash Goyal, president, Indian Association of Tour Operators Jun 28, 2006 , A 2-day meet on Overseas Marketing of Indian tourism will begin tomorrow at New Delhi under the aegis of Ministry of Tourism. Apart from Heads of Overseas offices of India Tourism,
various stakeholders in travel industry will participate in the 2-day Meet and will have a review of Tourism. Feb 2, 2007 These numbers also include the non-resident Indians that make more than one trip toIndia every year. That should not be counted as growth in tourism. We are way behind other countries. Asmall place like Macao registered 21.99 million tourist arrivals in 2006," Nov 10, 2008- Global tourism industry has witnessed a notable shift towards emerging market sincluding India, India was featured in six segments such as-- authenticity, history, art and culture, valuefor money, most impressive last year

Foreign Tourist Arrivals In India, 1996 - 2006

Source : (secondary data) Foreign Tourist Arrivals In India, 1996 - 2006 Source : secondary data Top 10 Source Countries for Foreign Tourist Arrivals to India in 2006. Source : secondary data Percentage Share of Top 10 Source Countries for Foreign Tourist Arrivals to India in 2006. Source : secondary data

INTRODUCTION TO THE COMPANY

About It's an event management firm catering to hospitality industry for corporate as well asin dividual. They are travel consultant but they assist you as personal travel concierge. India is a land with vivid and pleasant contradictions. This has made it one of the most sought- after destinations in almost all types of theme tours. From magnificent monuments to towering shopping malls, from luring beaches of Kerala and Goa to the mighty peaks of Himalayas, India from all corners is God's very own. Country roads has brought together some great tour packages, which mostly comprises must see destinationsof India like Taj Mahal tour, Great Ganges Tour, Royal Rajasthan tour and so on.

Company profile
Country Roads Hospitality was started by Mr. Naveen Mehta (MD) in 1997, on his ownwithout any helping hand. He took this bold step and entered into hospitality industry astravel consultant. In 2001 country roads was incorporated as put lied with 3 employeesand few corporate client's like Shri ram group, Dabur, Wipro, Parle etc. We delivered100% what we promised at competent rate and become trustworthy. Till 2005 we werelimited to conference and meeting but after that we expanded our arms and entered intoEvents, Corporate dinners, Day Conference and much more. Recently in 2009 we enteredon a larger basis in Frequent Individual Travel (FIT). We have 87 respected corporatenow. Word of mouth from corporate helped us building relationship with other client's inthe industry. The quality of "Stick to evenness" In the employees never let CR to step back and since 1997 till now it has tasted the fruit of success without any downfall.Country Roads Hospitality was started by Mr. Naveen Mehta (MD) in 1997, on his ownwithout any helping hand. He took this bold step and entered into hospitality industry astravel consultant. In 2001 country roads was incorporated as put lied with 3 employeesand few corporate client's like Shri ram group, Dabur, Wipro, Parle etc. We delivered100% what we promised at competent rate and become trustworthy. Till 2005 we werelimited to conference and meeting but after that we expanded our arms and entered intoEvents, Corporate dinners, Day Conference and much more. Recently in 2009 we enteredon a larger basis in Frequent Individual Travel (FIT). We have 87 respected corporatenow. Word of mouth from corporate helped us building relationship with other client's inthe industry. The quality of "Stick to evenness" In the employees never let CR to step back and since 1997 till now it has tasted the fruit of success without any downfall.

Mission,Vision & Values MissionTo push the leading edge of hospitality andgiving added value to our client's.

Vision
- To be among top three hospitality and eventmanagement company.

ValuesTo create value for customers/client'sBe ethicalTrust and respect each other Work in teamCollaborate, communicate and be accountableEach employee responsibility for contributing to the company successService.

Unique selling point

Packages as per clients budget Serves as personal travel concierge Communication route is simplified.

Services

country Roads Hospitality is a well-known travel consultant in the country; provide youwit a wide range of services. We make sure to keep you updated with information abouthotel reservation, tour packages, corporate/incentive tour packages etc.We make every effort to ensure that you are offered with the best of hospitality. We offer corporate/incentive tours. If a company needs to set out on a tour with its staff andemployees, we are here to give the best value to your money. Our cost-effective and well-organized tour packages are sure to satisfy one and all. Apart from organizing tours toother parts of India .

It offers
Off-Site Meets Dealer Meets Day Conference Gala Evening Training Programs Leisure Trips Tailor Made Vacations Hotel Reservations Services Adventure Tours-Hill Station Tour Car Rental Services-Corporate / Incentive Tour Wildlife Services.

Research Methodology objective of the study

-To know how to sell your products, tour packages in tourism industry and incorporate sector -To understand what customer wants in their trips, events and meetings and how toorganize or modify according to there choice and taste for the customers. .-To know very new ideas to selling their products in market.

Scope of study
When I was working there as a trainee in , there wasa limitation for us that we cant able to meet all the customers (existing and new) fromDelhi & NCR only, and we have to complete our project within a period of six weeksfrom 0900 hrs to 1830 hrs. We had limited area there for practically research andcompleting our project

Facts and Findings

- we were in basically with corporatesector as a trainee Our company deals with corporate sector only, Now its moving to individualtraveler Our company find data from the net (contacts & name of the company) which isnew for our company Our next approach was calling to new clients and find out the concerns person andthem about our companys business and Try to fix meetings and exchange their business to each other from new

clients. When we called to the clients, At that time Response from the clients was notsame There are too many responses which I got from the customer: . I am not interested, . Mail your companys profile I will check it, . Call me tomorrow . Ill back to you . We have own event management Firms & travel agents . Our company never organize these types of events & trips . & few positive responses also. Then we fix meetings with the customers, meet them and then explain our servicesWe always organize meetings, gala evening and these types of events according tocustomer demand and their taste what they want to do.We make tour packages, presentations,Itinerariesthere with the help of our seniors and previous files.

Recommendations
They should improve their Ideas, packages Itineraries an attractive offers accordingas per customer demand to grow their image in the tourism market They should improve their staff member, they have to improve way of talking(How to introduce their self & companies profile to new customer) They should improve their infrastructure for meetings in their own office They should publish there itineraries new packages on internet to get more businessfrom new customers They should improve their advertisement style and try to publish their products inmarket in a new style They should modify there website, their packages on website information regardingtourism time to time with new innovative ideas They should move to travel consultant to travel agent it will make lil more profit totheir company

Bibliography
Websitewww.countryroads.co.nr www.wikkipedia.com

www.tourismofindia.com www.travelindia.com

ANNEXURES
Itinerary

2 Night/ 3 Days PackageRs.11021/- per Couple

Package Inclusion
Welcome drink Cookies in the RoomStay at the property|Buffet breakfast & dinner In-house facilitiesCABLE CAR transfers (once to & fro)Child between 6 to 12 yrs @ Rs.2200/- for 2 nights without EBChild between 6 to 12 yrs @ Rs.3900/- for 2 nights with EB.