Notes with Prof Rolando Averilla March 14, 2012 Seven Categories of New Services (Lovelock 2001) Hierarchy

of new Services Categories 1. Major Service Innovation new core products not previously defined, (new programs) 2. Major process innovation using new processes to deliver existing core products in new ways with additional benefits 3. Product line extensions additions to the current product lines by existing f 4. Process line extensions 5. Supplementary Service Innovation 6. Service Improvement 7. Style change simplest innovation typically no changes in either process or performance (ie name change bachelor of E commerce to E Business Anson Model and developed for schools New Service Product Development variant

Aim: Market Penetration Via: Offering new programs based on the minor improvement of existing ones

Aim: Market Development

Relationship Marketing Ladder of Customer Loyalty 1. 2. 3. 4. Partner: Someone who has the relationship of a partner with you Advocate: Someone who actively recommends you to others, who does your marketing for you Supporter: Someone who likes your organization but only supports you passively Client: Someone who has done business with you on a repeated basis but may be negative or at best neutral, rewards your organization 5. Purchaser: Someone who has done business just once with your organization 6. Prospect: Someone whom you believe may be persuaded to do business with you

Physical Structure Sports Academic

Audience Barriers Key Messages

Public Students Opportunity for work is readily accessible due to SM network

Private Students Facility is sosyal and modern UAAP is the it sports event every year

Transferees

Media Vehichles Events / Others Audience Parents

SM Employees

General Public

NU Students

National U Brand Tag Line Options Make a difference Ours is the Filipino dream Sharing your dreams Believing in every Filipino We Believe in you
Vision Mission
MISSION: National University delivers quality, relevant and cost effective education that will mold our students into responsible and globally competitive citizens imbued with love of GOD, Country and Fellowmen. VISION: Educated and cultured leaders imbued with spiritual and moral values enhanced by dynamic filipinism through cost effective quality education. QUALITY POLICY: Guided by the philosophy of dynamic filipinism, all the members of National University commit to develop the students into total persons and inculcate in them, moral and spiritual values and all that is good in the Filipino by complying with the appropriate customer, regulatory and statutory, and other requirements and continually improve the effectiveness of our organization. Such improvement and effectiveness shall be measured based on the quality and timeliness of services we deliver to our students and competencies of our teaching and non-teaching employees.

5 core values VIRTUES / ATTITUDE / BEHAVIOR Virtue embodies the absolute characteristic of an individual; the basis of one's strength to manifest and disclose his/her worth as ones' expressions to reality and life itself. These are qualities/attitudes which propose that man is unique for his humane characteristics. Our beloved school, National U, in its great desire to perform delineated by our valuablemissionvision, thus, promotes and embraces the principle of good-will that shall carry the ensignia of who and what a true NATIONALIAN is, as he/she explores to the realism of life exhibiting the attitude of being: INDUSTRIOUS: In response to work and responsibilities as a student, an employee and generally, as an individual sustaining extra effort and warm services beyond time for the success of a given activity; and, committed to progress and productivity of his/her community: COMPASSIONATE: In extending sincere and significant help, aid and support to others; sharing anything good assisted by guidance to encourage acceptable and righteous decision; RESPECTFUL: Through his/her relationship with others from his manifested approach and interaction; abidance to given rules and policies; cognizance to privacy and differences; confidence to the law of man and with a strong belief to the Laws of God; RESILIENT: With his/her strong determination to pursue a promising hope; inspired and decisive to attain self-contentment and success realizing the good of others; tough enough to evade against weaknesses and lures; and, TRUSTWORTHY: At all times, sharing and extending honest services and concurrence, able to lead and execute effectively assigned task with joys in his/her heart ensuing to self-esteem and fulfillment. With these virtues shall we cultivate in our minds; dwell in our hearts; stream in our blood; and intensify our soul to make us all worthy individuals.

Marketing Strategies Life Size standees of national u achievers for internal marketing. Street signs in partnership