A PROJECT REPORT ON Organizational Study of Future Value Retail in South Zone

Future Value Retail Limited

DONE BY S.Eligius Aro I st SEMESTER

NIILM SCHOOL OF BUSINESS # 48/7, Concorde Avenue, Kudlu Main Road, Bangalore-560025 www.nsb.in
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Declaration

I hereby declare that the work embodied in this project entitled Human Resources in Retail Business in South Zone is carried out by me under the supervision of Mr.Uma Shankar , my corporate guide. This project is submitted to Future Value Retail Indian Limited for the fulfillment of Post Graduation Program in Business Administration [PGPBA].

Name: S.Eligius Aro Place: Bangalore Date: _________

ACKNOWLEDGEMENT
Any accomplishment requires the effort of many people and this work is no different. The satisfaction derived from accomplishment of a task would not be satisfied without acknowledging the effort of the eminent souls behind it. Prime fascia, I would like to convey my sincere thanks to my internal guide Mr. Manohar(Placements dept), whose constructive criticism helped me in improving myself. I would like to thank The Dean- Mr.Prakash & The Campus Head - Mrs.Sasmitha Bebortha for their constant encouragement towards my project. My sincere gratitude is to Future Value Retail Ltd for providing me an opportunity to work with them and I am highly indebt to Mr.Uma Shankar and Mr.Srikanth for bewitching guidance throughout my project. I would like to thank Mr.Mohd.Razeen for giving me an opportunity to prove myself here at, Future Group. I also would like to express my sincere gratitude to the following, without whose efforts, my project wouldnt have been successful. Last but not the least; I would also like to thanks my parents, my near and dear & my friends for their constant support & encouragement in the most difficult times.

Contents
Preface 1. Introduction to Retail Industry 2. About Company
a) Background of the company b) Nature of Business carried c) Mission Vision and policies d) Product or Service profile e) Area of operation Global/National/Regional f) Competitors information g) Infrastructural facilities h) Prize/Medal won by the company (if applicable) i) Future growth and prospectus

3. Organizational study Based on McKinseys 7S Model

a. Structure organizational structure in detail. Study of various departments and their functions b. Strategy any one strategy adopted by the company c. System system followed in any one department in the organization d. Skill classification of skill. Details of on the job or off the job training e. Style style of functioning f. Staff Classification duties and responsibilities of various groups of staff g. Shared Value study of shared value

4. SWOT Analysis 5. Learning Experience 6. Bibliography

Preface

Before beginning with this immense work, I would like to take a few moments in describing the importance this project and the key aspects involved in it. The very essence of this project highlights the role of HRs in recruitment process. The project deals various aspect of recruitment like preparing appointment letters, Acknowledgements, Confirmation letters and working with SAP.

INTRODUCTION TO RETAIL INDUSTRY Retail means selling goods and services in small quantities directly to customers. Retailing consists of all activities involved in marketing of goods and services directly to consumer for their personnel family and household use. The Indian retailing industry is becoming intensely competitive, as more and more payers are Vying for the same set of customers. The major retail players are Pantaloon Retail, Shoppers Stop, Reliance, etc.., Retailing is one of the biggest sectors and it is witnessing revolution in India. The new entrant in retailing in India signifies the beginning of retail revolution. India's retail market is expected to grow tremendously in next few years. According to AT Kearney, The Windows of Opportunity shows that Retailing in India was at opening stage in 1995 and now it is in peaking stage in 2006. India's retail market is expected to grow tremendously in next few years. India shows US$330 billion retail market that is expected to grow 10% a year, with modern retailing just beginning. India ranks first in 2005. In fact, in 2005 and 2006, India is the most compelling opportunity for retailers, because now India is in peaking stage. Sector details 1. Introduction to retail industries. 2. Retail word is derived French word retailer means to cut off a piece. 3. Retailing includes all the activities involved in selling goods or services to the final customer for personnel or non-business use.

History of retailing Retail concept is old in India. Worlds first departmental store started in Rome. Todays kirana stores are based on Manusmriti & Kautilyas arthshastra. Haats, Melas, Mandis & door to door salesmen are traditional Indian retail. Big Bazaar is a retail sector, which is providing good quality of products in very reasonable price than its competitors. Retailing and whole selling consist of many organizations designed to bring goods and services from the point of production to the point of use. Retailing includes all the activities involved in selling goods or services directly to final consumers for their personal, non-business use. Retailers can be classified in terms of store retailers, non-store retailing, and retail organizations. Store retailers include many types, such as specialty stores, department stores, supermarkets, convenience stores, superstores, combination stores, hypermarkets, discount stores, warehouse stores, and catalog showrooms. These store forms have had different longevities and are at different stages of the retail life cycle. Depending on the wheel-of-retailing, some will go out of existence because they cannot compete on a quality, service, or price basis. Non-store retailing is growing more rapidly than store retailing. It includes direct selling (door-to-door, party selling), direct marketing, automatic vending, and buying services.

Much of retailing is in the hands of large retail organizations such as corporate chains, voluntary chain and retailer cooperatives, consumer cooperatives, franchise organizations, and merchandising conglomerates. More retail chains are now Sponsoring diversified retailing lines and forms instead of sticking to one form such as the department store. Retailers, like manufacturers, must prepare marketing plans that include decisions on target markets, product assortment and services, store atmosphere, pricing, promotion, And place. Retailers are showing strong signs of improving their professional management and their productivity, in the face of such trends as shortening retail life cycles, new retail forms, increasing intertype competition, and polarity of retailing, new retail technologies, and many others. Wholesaling includes all the activities involved in selling goods or services to those who are buying for the purpose of resale or for business use. Wholesalers help manufacturers deliver their products efficiently to the many retailers and industrial users across the nation. Wholesalers perform many functions, including selling and promoting, buying and assortment-building, bulk-breaking,

warehousing, transporting, financing, risk bearing, supplying market information, and providing management services and counseling. Wholesalers fall into four groups. Merchant wholesalers take possession of the goods and include full-service wholesalers (wholesale merchants, industrial distributors) and limited-service wholesalers (cash-and- carry wholesalers, truck wholesalers, drop shippers, rack jobbers, producers' cooperatives, and mail-order wholesalers). Agents and brokers do not take possession of the goods but are paid a commission for facilitating buying and selling. Manufacturers' and retailers' branches and offices are wholesaling operations conducted by non-wholesalers to bypass the wholesalers. Miscellaneous wholesalers include agricultural assemblers,
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petroleum bulk plants and terminals, and auction companies.Wholesalers, too, must make decisions on their target market, product assortment and services, pricing, promotion, and place. Wholesalers who fail to carry adequate assortments and inventory and provide satisfactory service are likely to be bypassed by manufacturers. Progressive wholesalers, on the other hand, are adapting marketing concepts and streamlining their costs of doing business. CURRENT SCENARIO India rank first in terms of emerging market potential in retail sector. Current retail market is US $ 215 billion. Growth rate of retail sector in India is 8-10% per annum. Near about 12 million retail outlets are spread across India. FDI in retail sector increases from US $ 3.1 billion in 2003 to over US $7.6 billion in 2010 TYPES OF RETAILERS Retailers are broadly classified into 3 categories a) Food Retailers. b) General Merchandise Retailers. c) Service Retailers.

OTHER SERVICES PROVIDED BY RETAILERS Retail not only provides products to the customer but also gives different types of services like: a) Airlines & travel agents b) Banks c) Health clubs d) Hotel & Restaurants e) Movie theatres

TECHNOLOGIES USED IN RETAILING SECTOR In-store technologies a) Interactive kiosks b) Virtual display case c) Radio Frequency identification tags d) Self-scanning & self-checkout system e) Body scanning Online technology a) Online display of products b) Online shopping c) Multi brands under one roof

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CHALLENGES a) Largely urban phenomenon, pace of growth is still slow. b) Not being recognized as an industry in India so availability of finance is low to new market players. c) High cost of real estate. d) High stamp duties. e) Lack of infrastructure. f) Multiple & complex taxation system. g) Protest against retail sector. SECTOR DETAILS In India, the most of the retail sector is unorganized. In India, the retail business contributes around 10 percent of GDP. Of this, the organized retail sector accounts only for about 5 percent share, and the expected annual growth rate is 5% per annum and remaining share is contributed by the unorganized sector. The main challenge facing the organized sector is the competition from unorganized sector. Unorganized retailing has been there in India for centuries, theses are named as mom-pop stores. The main advantage in unorganized retailing is consumer familiarity that runs from generation to generation. It is a low cost structure; they are mostly operated by owners, have very low real estate and labor costs and have low taxes to pay. And it also gives 8% Employment to the country annually. In late 1990's the retail sector has witnessed a level of transformation. Retailing is being perceived as a beginner and as an attractive commercial business for organized business i.e. the pure retailer is starting to emerge now. Organized retail business in India is very small but has tremendous scope. The total in 2005 stood at $225 billion, accounting for about 10% of GDP. In this total market, the organized
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retail accounts for only $8 billion of total revenue. According to A T Kearney, the organized retailing is expected to be more than $23 billion revenue by 2010. In organized retailing will grow faster than unorganized sector and the growth speed will be responsible for its high market share, which is expected to be $ 17 billion by 2010-11. The organized sector is expected to grow faster than GDP growth in next few years driven by favorable demographic patterns, changing lifestyles, and strong income growth. This organized retail sector mix includes supermarkets, hypermarkets discounted stores and specialty stores, departmental stores. For example, Spencer network has 69 stores, which includes seven Spencer hypermarkets, three Spencer super markets and 49 Spencer Dailys. Now the company is planning to open 20 stores in 10 cities in six months. The top 10 retailers account only for 2% of total market, today modern retailing is expected to enter a boom phase, which has major players and these players might capture 10% of total market, within next five years. The retail sales in India for future are shown below (data from 2005-2008 is based on estimates)

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The trend in the Industry 1. Low share of organized retailing 2. Falling real estate prices 3. Increase in disposable income and customer aspiration Increase in expenditure for luxury items (CHART)

Another credible factor in the prospects of the retail sector in India is the increase in the young working population. In India, hefty pay packets, nuclear families in urban areas, along with increasing working-women population and emerging opportunities in the services sector. These key factors have been the growth drivers of the organized retail sector in India which now boast of retailing almost all the preferences of life - Apparel & Accessories, Appliances, Electronics, Cosmetics and Toiletries, Home & Office Products, Travel and Leisure and many more. With this the retail sector in India is witnessing rejuvenation as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores.
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Company Profile:

Future Group India

Future Group India was established in 1994 with a vision to provide diverse service in Indian and Global markets. The business areas of Future Group cover BPO (Business Process Outsourcing ), New Media , Security Management , and Construction . Through their strategic investments and services , the future of Future Group shows a rising star in the business sky of India . BOARD OF DIRECTOR Mr. Kishore Biyani, Mr. Gopikishan Biyani, Mr. Rakesh Biyani, Mrs. Veda Prakash Arya, Mr. Shailesh Haribhakti, Mr. S Doreswamy, Dr. D O Koshy, Mrs. Anju Poddar, Mrs. Bala Deshpande, Mr. Anil Harish, Managing Director Whole time Director Whole time Director Director Independent Director Independent Director Independent Director Independent Director Independent Director Independent Director

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ORGANISATIONAL STRUCTURE (ZONAL)

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STORE STRUCTURE

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HIERARCHY OF FUTURE GROUP

MR. KISHORE BIYANI, MANAGING DIRECTOR Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the Group Chief Executive Officer of Future Group. MR. GOPIKISHAN BIYANI, WHOLETIME DIRECTOR Gopikishan Biyani, is a commerce graduate and has more than twenty years of experience in the textile business. MR. RAKESH BIYANI, WHOLETIME DIRECTOR Rakesh Biyani, is a commerce graduate and has been actively involved in category management; retail stores operations, IT and exports. He has been instrumental in the implementation of the various new retail formats. MR. VIJAY KUMAR CHOPRA, INDEPENDENT DIRECTOR V.K.Chopra is a fellow member of The Institute of Chartered Accountants of India (ICAI) by profession and is a Certified Associate of Indian Institute of Bankers (CAIIB). His banking career spans over 31 years and he has served senior management positions in Central Bank of India, Oriental Bank of Commerce, SIDBI, Corporation Bank and SEBI. MR. SHAILESH HARIBHAKTI, INDEPENDENT DIRECTOR Shri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and a Certified Internal Auditor. He is the Deputy Managing Partner of Haribhakti & Co., Chartered Accountants and past president of Indian merchant Chambers. He is on the Board of several Public Limited Companies, including Indian
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Petrochemicals Corporation Ltd., Ambuja Cement Eastern Ltd. etc. He is on the Board of Company since June 1, 1999. MR. S DORESWAMY, INDEPENDENT DIRECTOR S. Doreswamy, is a former Chairman and Managing Director of Central Bank of India and serves on the board of DSP Merrill Lynch Trustee Co and Ceat Limited among others. DR. D O KOSHY, INDEPENDENT DIRECTOR D. O. Koshy, holds a doctorate from IIT, Delhi and is the Director of National Institute of Design (NID), Ahmadabad. He has over 24 years of rich experience in the textiles and garment industry and was instrumental in the setting up of NIFT centers in Delhi, Chennai and Bangalore. He is a renowned consultant specializing in international marketing and apparel retail management. MS. BALA DESHPANDE, INDEPENDENT DIRECTOR Bala Deshpande, is Independent Director, Pantaloon Retail (India) Ltd. and also serves on the boards of Deccan Aviation, Nagarjuna Construction, Welspun India and Indus League Clothing Ltd, among others. MR. ANIL HARISH, INDEPENDENT DIRECTOR Anil Harish, is the partner of DM Harish & Co. Associates & Solicitors and an LLM from University of Miami. He also serves on the board of Mahindra Gesco, Unitech, IndusInd Bank and Hinduja TMT, among others.

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Human Resource Initiatives

Pantaloon Retail believes that one of its sustainable competitive advantages will continue to be the people who are part of the organization. Being in service industry, the Company places a lot of focus is placed on attracting, and training, incentivizing and retaining talent. The vision is "To provide an environment that creates happy people who have a meaningful life and add value to business and society." With over 18000 employees at an average age of 27 years, the Company Prides itself on being a young and energetic organization, driven through the 'The Pantaloon People Management System'. This is built on 5 pillars of people based growth, namely Culture Building, Performance Management through Balanced Scorecard, People Processes, Management Processes and Leadership Brilliance. Training a competent Learning & Development Team is responsible for training employees at all the levels across the country, focusing on primary and secondary research into various aspects of retail and assessment of training needs across Knowledge, Skills & Attitude areas. The emphasis is on creating product and process knowledge through well defined programs like Praarambh and Parikrama. For the critical front line staff, the Company's unique outbound residential training program Gurukool focuses on integrating the mind, body and soul and brings about measurable attitudinal and behavioral changes. The program has covered nearly 4,500 employees. The SMILE initiative for training of new Store Manager's has been created and disseminated to over 100 store managers by this team.

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To ensure discipline and an effective work culture the company would like to establish regular working hours for all its employees. Applicability This policy is applicable to all employees at Head Office with effect from July 1, 2005. Working Hours Monday to Saturday 10:00 am to 6:00 p.m. Lunch Break 30 Minutes for a full work day Weekly off Sundays and 2nd and 4th Saturdays Attendance All the employees will be given a swipe card, which has to be carried every day to office. The card has to be punched at the swipe card machines at the time of entering as well as exiting from the office. In the event when an employee has forgotten to carry the swipe card, s/he has to intimate about the same to the administration department as soon as s/he enters the office premises. The company follows a practice of maintaining an attendance register as per the Shops and Establishment Act. Late Coming / Absence In the event of any employee reporting to work between 10.15-10.30 am, three times in a month, without authorization, then the same will be treated as day leave and the same shall be adjusted with the leave balance. Any reporting after 10.30 am, without authorization, would be treated as day leave and the same shall be adjusted with the leave balance. If for any reason you
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are going to be late or absent, you are responsible to keep your immediate manager informed. Reporting late for work is not an appreciable practice and generally never an acceptable style at Pantaloon. Outdoor Duty In the event that you are required to move out of the office, as a part of the job, you are required to fill up the 'On the Move' slip through HRIS package, which needs to be approved by the HOD or Immediate Manager. Objective : To maintain a high standard of personal grooming. To observe proper dress norms and decorum in the office. Consider the requirements of both the organization and the individual's comforts. Applicability: To all employees at Head Office. Dress Code: Formal clothes are acceptable as office wear during weekdays. Wearing a tie is not compulsory. Formal dress is very important when an employee is on official tour or is likely to come in direct contact with suppliers, customers or dealers. On working Saturdays employees can be dressed in Casuals. All employees are to keep in mind that they are the ambassador of the company and thus have to be properly groomed so as to project a professional image at all times in the office .

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Joining Formalities To bring about systematization when an employee joins. To facilitate induction of the new recruit. Provides consistency in the guidance provided during induction. Facilitates documentation and other administrative activities. Applicability : To all new recruits. Guidelines : Any employee who is selected and provided with an offer letter will join on either the 1st or the 15th of any month. In the event of any of these two days falling on a Sunday or a declared holiday then they can join on the subsequent day. On the day of joining the employee is expected to bring with him all the documents specified in the offer letter, subject to which the appointment letter will be given to the employee. It is very important that the employee brings his relieving letter from the previous company. The employee is expected to follow the Induction Schedule before he / she reports to the respective department. Probation & Confirmation To absorb the employee into the company. To give feedback on performance during the probation period. Process & Procedure: All new recruits will be on probation for a period of six months. Management Trainees will be on a Trainee Status for a period of 12 months. All new recruits, based on the periodicity of probation, will be confirmed on the basis
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of a performance review that will take place at the end of six months to a year, depending on the designation. The probation period will be used to establish whether the person has acquired the requisite know how and skills for permanent placement in the company. In the event an employee under probation has not come up to the company's expectations after the assessment then the probation period will be further extended by three months. There will not be any revision in salary at the time of confirmation. Future Value Retail (India) Limited, is Indias leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 16 million square feet of retail space, has over 1000 stores across 73 cities in India and employs over 30,000 people. The companys leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include Brand Factory, Blue Sky, all, Top 10 and Star and Sitara. The company also operates an online portal, futurebazaar.com Future Value Retail Limited is a wholly owned subsidiary of Pantaloon Retail (India) Limited. This entity has been created keeping in mind the growth and the current size of the companys value retail business, led by its format divisions, Big Bazaar and Food Bazaar. The company operates 120 Big Bazaar stores, 170 Food Bazaar stores, among other formats, in over 70 cities across the country, covering an operational retail space of over 6 million square feet. As a focused entity driving the growth of the group's value retail business, Future Value Retail Limited will
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continue to deliver more value to its customers, supply partners, stakeholders and communities across the country and shape the growth of modern retail in India. A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store, Collection i, selling home furniture products and eZone focused on catering to the consumer electronics segment. Home Solutions Retail (India) Limited Home Solutions Retail (India) Limited (HSRIL) offers complete retailing solutions for all products and services related to home building and home improvement. The key product categories are Consumer Durable & Electronics (CDE), Furniture, Home furnishing & decor, Home improvement and Home services. HSRIL operates retail format Collection-i, Furniture Bazaar, Electronics Bazaar, Home Town and e-zone. Future Brands Limited Future Brands Limited (FBL) has been incorporated on November, 2006 and is involved in the business of creating, developing, managing, acquiring and dealing in consumer-related brands and IPRs (Intellectual Property Rights). Future Media (India) Limited Future Media (India) Limited (FMIL) was incorporated as the Groups media venture, aimed at creation of media properties in the ambience of consumption and thus offers active engagement to brands and consumers. FMIL offers relevant engagement through its media properties like Visual Spaces, Print, Radio, Television and Activation.

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Future Supply Chains Solutions Limited Future Supply Chains Solutions Limited (FSCSL) has been incorporated as a separate entity and is involved in the business of providing logistics, transportation and warehousing services for all group companies and third-parties. Future Axiom Telecom Limited Future Axiom Telecom Limited is a Joint Venture with Axiom Telecom LLC, UAE. The Company has a 50% stake in Future Axiom Telecom Limited (FATL) which is a joint venture Company with Axiom Telecom LLC, UAE. The Company would be engaged in sourcing and wholesale distribution of mobile handsets, accessories and in setting up service centers for mobile handsets in India. Pantaloon Food Product (India) Limited Pantaloon Food Product (India) Limited (PFPIL) was incorporated with the object of sourcing and backward integration of food business of the Company. PFPIL has sourcing and distribution bases at all key cities across the country. Future Capital Holdings Limited Future Capital Holdings Limited (FCH) was formed to manage the financial services business of Pantaloon Retail (India) Limited and other group entities. FCH is one of the fastest growing financial services company in India, with presence in Asset Advisory, Retail Financial Services and Proprietary Research. The company operates a consumer finance retail format, Future Money and manages assets worth over US$ 1 Billion through In division, Kshitij, Horizon and Future Hospitality Funds. FCH subsidiary companies include Kshitij Investment Advisory Company Ltd., Ambit Investment Advisory Company Ltd., and In division Investment Advisors Ltd.
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Future Knowledge Services Limited Future Knowledge Services Limited (FKSL) was incorporated on January, 2007 and is engaged in the business of business process outsourcing and knowledge process outsourcing. Future Generali India Insurance Company Limited Future Generali India Insurance Company Limited (FGIICL) was incorporated on October 30, 2006 to undertake and carry on the business of general insurance. The approval for carrying on General Insurance Business has been received from the Insurance Regulatory and Development Authority of India (IRDA) on September 4, 2007. Future Generali India Life Insurance Company Limited Future Generali India Life Insurance Company Limited (FGILICL) was incorporated on October 30, 2006 to establish and conduct the business of life insurance in India, which comprises of whole life insurance, endowment insurance, double benefit and multiple benefits insurance etc. The approval for carrying on Life Insurance Business has been received from the IRDA in September, 2007. Futurebazaar India Limited Futurebazaar India Limited (FBIL) is set up as the e-Retailing arm of the Future Group for providing on-line shopping experience. Futurebazaar.com was launched on January 2, 2007, and has emerged as one of the most popular online shopping portals in India. It was awarded with the Best Indian Website award, in the shopping category, by the PC World Indian Website Awards.

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Staples Future Office Products Private Limited Staples Future Office Products Private Limited (SFOPPL) was incorporated on January, 2007 and is involved in the business of dealing in all kinds of office supplies, office equipments and products. SFOPPL is a joint venture between the Company and Staples Asia Investment Limited (a subsidiary of Staples Inc USA). The companys first retail outlet opened in Bangalore in December, 2007.

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Future Group
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of Indias leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics. Led by its flagship enterprise, Pantaloon Retail, the group operates over 16 million square feet of retail space in 73 cities and towns and 65 rural locations across India. Headquartered in Mumbai (Bombay), Pantaloon Retail employs around 30,000 people and is listed on the Indian stock exchanges. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers. In the lifestyle segment, the group operates Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian bazaars with the choice and convenience of modern retail. The groups specialty retail formats include supermarket chain - Food Bazaar, sportswear retailer - Planet Sports, electronics retailer - eZone, home improvement chain -Home Town and rural retail chain - Aadhaar, among others. It also operates popular shopping portal - www.futurebazaar.com. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the groups core value of Indians. The groups corporate credo is, Rewrite rules, Retain values.

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Future" - the word which signifies optimism, growth, achievement, strength, beauty, rewards and perfection. Future encourages us to explore areas yet unexplored, write rules yet unwritten; create new opportunities and new successes. To strive for a glorious future brings to us our strength, our ability to learn, unlearn and re-learn, our ability to evolve. We, in Future Group, will not wait for the Future to unfold itself but create future scenarios in the consumer space and facilitate consumption because consumption is development. Thereby, we will effect socio-economic development for our customers, employees, shareholders, associates and partners. Our customers will not just get what they need, but also get them where, how and when they need. We will not just post satisfactory results, we will write success stories. We will not just operate efficiently in the Indian economy, we will evolve it. We will not just spot trends, we will set trends by marrying our understanding of the Indian consumer to their needs of tomorrow. It is this understanding that has helped us succeed. And it is this that will help us succeed in the Future. We shall keep relearning. And in this process, do just one thing...

Rewrite Rules, Retain Values.

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Future Retail The retails businesses of Future Group in India are divided into three main categories: The leading retail formats under this include: *Pantaloons Stores *Big Bazaar *Central *Food Bazaar *Home Town *E zone *Depot *Health &Beauty Malls *Online Retail through Futurebazaar.com
Joint Ventures with International Brands
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Indus League Clothing that owns leading apparel brands like Indigo Nation, Scullers and Urban Yoga

Galaxy Entertainment Limited that operates Bowling Co, Sports Bar, F123 and Brew Bar

French retailer ETAM group, US-based stationary products retailer, Staples and UK-based Lee Cooper.

Franchisee of international brands like Marks & Spencer, Next, Debenhams and Guess in India

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Indian Joint Venture Partners

o o o o

Manipal Healthcare Talwalkar's Blue Foods Liberty Shoes.

Future Capital Holdings The financial services of Future Group are taken care by Future Capital Holdings. These include:
o

Asset Management and consumer credit are the prime focus financial services. Around 1 billion USD have been invested in retail real estate and consumer brands outlets and hotels.

o o

Future Money - It is a financial supermarket format providing consumer credit Joint venture with Italian insurance major Genaral Insurance for providing general insurance services.

Venture Capital Funds and Private Equity Funds through kshitijfund.com

BPO (Business Process Outsourcing) Future Group has made major investments in BPO industry as a venture into the Information Technology Enabled services (ITES) industry. Future Group has subsidiaries offering IT based solutions. These include:
o o o

Language Services Software Development Content Engineering

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NEW MEDIA Future Group has invested in digital media and computer technology for creating innovative and interactive multimedia presentations. These include:
o o o o

Multimedia Production Broadcasting Publishing Designing

SECURITY MANAGEMENT Future Group is considered as a reliable tailor-made business and security services provider. They develop their own software and machines for security services. These include:
o o o o

Access Control Systems Time Attendance Systems CCTV Alarm Management Systems

CONSTRUCTION
Future Group bring to you're their past experience in quality construction for building and renovating buildings for leasing to business. Future Group is also involved in the designing, financing and legal considerations of the project undertaken. The construction activities of Future Group in India include:
o o

Leasing Landscaping

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The latest business activity of Future Group is an investment of Rs. 140 crores in the next three years in cricket-related marketing. The CEO of Future Group Mr. Kishore Biyani has planned out association with cricket and to encash the popularity of cricket in India and globally. Future Group has also organized one-day international cricket series between India and Australia called "The Future Cup".

For any further info about the careers and recruitment procedure at Future Group and details on the annual report or history of the company also refer the official website of FutureGroupIndia.

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MISSION VISION AND POLICIES

GROUP MISSION We share the vision and belief that by improving our performance through innovative spirit and dedication. We shall serve customers and stakeholders satisfactory. We shall be the trend setter in fashion and offer fair deal to all our customers. The company shall strive to be the Indian retailing conglomerate an efficient and low cost operator with a commitment to quality. Our positive attitude arises from our devotion, sincerity and united determination shall be the driving force to make us globally competitive.

GROUP VISION Our vision is to emerge as the best and most profitable retail in India.

CORE IDEALOGY To provide to the ordinary what the rich can afford.

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CORE VALUES

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 Indianness: Confidence in ourselves. Leadership: To be a leader, both in thought and business. Respect & Humility: To respect every individual and be humble in our conduct. Introspection: Leading to purposeful thinking. Openness: To be open and receptive to new ideas, knowledge and information. Valuing and Nurturing Relationships: To build long term relationships. Simplicity & Positivity: Simplicity and positivity in our thought, business and action. Adaptability: To be flexible and adaptable, to meet challenges. Flow: To respect and understand the universal laws of nature.
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Departments with their Products and services: Customer service in store level 1) DEPOT: a) General books b) Office stationary c) Children stationary d) For Office stationary

2) Mobile Bazaar All kinds of Handsets ranging from Rs 1000 to 25000 of different companies. Major Brands in this department are... Nokia Sony Ericson Motorola Samsung

3) Wellness / Beauty Different kinds of Cosmetics, Fragrances, Herbals and Pharmaceuticals are available. Major Brands in this department G R fragrances Lotus Lakme Revlon

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7) Ladies Department Under this department we can find various ladies wear like sarees, Dress materials, under garments, Night wears, Western wears etc Major brands in this department Shristhi Jeans Ruff & Tuff Paris beauty VIP 8) Mens Department In this department various wears for men are displayed such as Formals (Shirts & Pants), Casuals (Shirts & pants), Party wears, Jeans T-Shirts, Others Accessories (Lungi Dhoti etc), Fabrics (Cut pieces), Suits & Blazers, Levis Signature garments. Major brands in this department Ruff & Tuff Levis Night hood Signature

9) Furniture Department Dining Table Bedroom Accessories Hall accessories (Sofa sets, Chairs, Computer table etc) Mattresses

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10) Footwear Bazaar Sports Shoes Formal Shoes Casual Shoes Mens Sandals Ladies Sandals Ladies Casuals Ladies Sport shoes Ladies fancy Sleepers

Major brands in this department Reebok Nike Puma

11) Home Dcor Flower vase Artificial Flowers Religious gifts Candle stand Umbrellas Photo Frames Assorted color Stones Water falls (artificial) Birthday items

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12) Home line bed sheets, Pillows , bed spreads Towels, Yellow dust Razai , Carpets, Cushion covers Chair bags

Major brands in this department Riviera Oriental Home collection Home expression Home style Sweet dreams Modern

13) Toys Dept Soft toys Educational toys Board games, Action figures Dolls

Major brands in this department Fun school Venus Creatives Shadilal & Sons Flamingo
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14) Kids department T-Shirts, Trousers, jeans Cotton shirts, Cargo, Cod raw Rain cotes Cotton frocks Western wears

15) Electronic Bazaar Televisions Sound System Refrigerators Washing machines Microwave Rice cookers Juicers Irons, Mixers & Grinders

Major Brands in this department Sony Videocon LG HCL IBM Philips Samsung Onida

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16) Luggage Travel bags Trolleys Bags: Schools, Collage Ladies purse Suitcase

Major Brands in this department VIP American Tourist Aristocrat Safari Milestone FOOD BAZAAR 1) Beverages Soft drinks Mineral water Juices Health drinks 2) Confectionaries: All kinds of Chocolates & Confectionaries 3) Fruits & Vegetables 4) Staples Dal, Rice, Atta, Rava items Oils, Masala items Dry fruits Spicy items Ready meals

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5) Process Dept Health drinks Ready to eat Corn flakes, Chips Instant mixes Soups, Bread items, pickle Spreads

NON-FOOD DEPT 6) Home care Phenyl, Detergents Dish wash, Tissue papers, Fresh wrap,

7) Personal care Soaps, Toothpaste, Shampoo Deodorants, Body spry Baby food, Talcum powder Mens apparel

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8) Plastics, Utensils, Crockery (PUC) department. a) Plastics Buckets Casseroles Containers Boxes Jugs & sippers Bottles & Mugs b) Utensils Plates, Bowls, Glasses Non-stick Cookwares Kitchen tools Tiffin Boxes c) Crockery Crockery cutlery Table Materials/Napkins Casseroles Dinner sets Wine, Juice Glasses

Area of Operation: National South Zone

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COMPETITIORS OF FUTURE VALUE RETAIL

a) Reliance Retail. b) Aditya Birla group. c) Shoppers Shoppe. d) Mark and Spencers. e) Food World The untapped scope of retailing has attracted superstores like Wal-Mart into India, leaving behind the kiranas that served us for years. Such companies are basically IT based. The other important participants in the Indian Retail sector are Bata, Big Bazaar, Pantaloons, Archies, Cafe Coffee Day, landmark, Khadims, Crossword, to name a few.

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INFRASTRUCTURE FACILITY PARKING FACILITY: Underground parking is available Visitors are made to park their vehicles separately Two wheelers and Four wheelers are separately parked CANTEEN FACILITY: Employees are getting hygienic and tasty food in less cost Juice , salad , and other fast food items are also available in canteen . COURIER FACILITY: Any time we can dispatch the products Id cards , EDC cards and Mediclaim cards are dispatched immediately to the respective HR to the people office. OTHER FACILITY : Lift facility is available Indoor games are permitted for employees for their relaxation Xerox and Scanning is also available Separate id cards are provided for visitors Zonal library

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Prize / Medal won by the company Most Admired Retailer of the year: Hypermarket Big Bazaar-2009 Indian Retail forum Awards-2008. Retail Asia Pacific 500 Top Awards 2008. Coca-cola Golden Spoon Awards-2008. The Raid & Tailor Awards for Retail Excellence2008. Platinum Trusted Brand Awards Images Retail Awards 2008. CNBC Awaaz Consumer Awards 2009 Most Preferred Multi Brand Food & Beverage Chain - Big Bazaar Most Admired Fashion Group Of The Year - Future Group Most Admired Private Label - Pantaloons, the lifestyle format Critics Choice For Pioneering Effort In Retail Concept Creation - Central Coca-Cola Golden Spoon Awards 2009 Most Admired Retail Company of the year - Future Group Retail Face of the Year - Kishore Biyani Best Retailer Of The Year ( Hypermarket) - Big Bazaar Future Group was awarded the Most Admired Retail Company of the year by the Indian Retail Forum at a glittering ceremony organised in Mumbai.

FUTURE STRATEGY: All over India Retail contribution of Future Group is 3.6% and rest of the 96% is explored for public sector. Current Turn over 7.6crore our future strategy is to attain 13,000 crores per year.

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McKinsey 7-S model 7-S framework of McKinsey

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Strategy: Strategy is the plan of action an organisation prepares in response to,anticipation Of ,changes in its external environment. It dealswith essentially questions : 1)where the organisation is at this moment in time? Future Value Retail is one of the leading retailers in India Its a growing and devolping company in India 2) where the organisation wants to be? Organization is placed in devolping place, so that their sales is increased Thus, strategy is designed to transform the firm from the present position to the new position described by objectives, subject to constraints of the capabilities or the potential.

Structure: Future Group is organized in a specific form of shape that is generally referred to organizational structure. Organisation is structured in a variety of ways, dependent on their objectives and culture. Traditionally, the businesses have been structured in ahierarchical way with several divisions and departments, each responsible for a specific task suchas human resources management, production or marketing. Many layers of management controlled the operations, with each answerable to the upper layer of management. the recent trend is increasingly towards a flat structure where the work is done in teams of specialists rather than fixed departments. The idea is to make the organization more flexible and devolve the power by empowering the employees and eliminate the middle management layers

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Systems: Future group has some systems or internal processes to support and implement the strategy and run day-to-day affairs. Special emphasis is on the customers with the intention to make the processes that involve customers as user friendly as possible

Style/Culture: Future Group have their own distinct culture and management style. It includes the dominant values, beliefs and norms which develop over time and become relatively enduring features of the organisational life. It also entails the way managers interact with the employees and the way they spend their time. there have been extensive efforts in the past couple of decades to change to culture to a more open, innovativeand friendly environment with fewer hierarchies and smaller chain of command

Staff: Future Group are made up of humans and it's the people who make the real difference to the success of the organisation in the increasingly knowledge-based society. The importance of human resources has thus got the central position in the strategy of the organisation, away from the traditional model of capital and land. they also instil confidence among the employees about their future in the organisation and future career growth as an incentive for hard work

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Skill: We in future group , deal with customers and products (ie) people and products. We doesnt go with system and manipulate. When we talk about the skill from the sales man to store manager all are with a skill to make profit . Coordinators they come in Band 1 they deal straight with people they are the members who bring customers. They have a skill of talking to the customers Executive they come in Band 2 they deal with coordinators and also with people with the help of coordinators . Assistant store mananger come in Band 3 they maintain all the records and coordinate the team members which also has a skill . Store manager come in Band 4 , who have LEADERSHIP SKILL. They are the one who maintain P/L account . In a organization not only one designation needs a skilled employee but all the designation is specified with a skill.

Shared Values/Superordinate Goals: All members of the organisation share some common fundamental ideas or guiding concepts around which the business is built. This may be to make money or to achieve excellence in Organisation . These values and common goals keep the employees working towards a common destination as a coherent team and are important to keepthe team spirit alive.

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SWOT ANALYSIS STRENGTH High brand equity in evolving retail markets State of art infrastructure of the big bazaar outlets Point of purchase promotions to increase the purchase Variety of stuff under single roof increasing customer time and available choices.

WEAKNESS Unable to meet store opening target till now. Falling revenue per square feet.

OPPORTUNITY Organized retail is just 4.15% of total pie of Indian retail market. Evolving customers preferences recent years.

THREAT Competitors, global big players planning to foray into market. Unorganized retail market of India. Government policies are not well defined in emerging market like India.

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MY LEARNING EXPERIENCE IN THE COMPANY I am very happy to express my practical experience at Future Group. Before I share my practical feelings regarding project work. I would like to say heartily thanks to NIILM School OF Business Who have given one of the good opportunities to learn a knowledge in practical environment and along with that I would like to say heartily thanks to company guide Mr. Uma Shankar (Asst. H.R) of Future Group. I had under gone a glorious 45 days project at Future Group and along with that I had learn a lot of practical things from the corporate world. From this project now I came to know that how to carried out business process in a systematic manner in the competition level. We hired employees under Band 3 and 4 in south zone and Band 1 and 2 zonally. Salary is given according to their Band in which their selected , educational qualification and their working experience. I learnt a process of hiring a Employee in a organization using SAP. I learnt to give Appointment letters using SAP. I learnt to give Confirmation letters using SAP after their probation Period . I learnt to prepare CTC report (cost to company). And also I learnt how to co-operate with the team members in completing the work within the end line. Employee Id is automatically generated when hiring process is running. This practical knowledge of project made me to perfect in future to stand in any corporate world. And Finally I thanks to NSB College Bangalore

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Group Websites Pantaloon Retail (www.pantaloonretail.in) FutureBazaar (www.futurebazaar.com) Future Brands (www.futurebrands.co.in) Future Group (www.futuregroup.in) Future Capital Holdings (www.fch.in) Future Generali (www.futuregenerali.in) Future Learning & Development (www.fldl.in) Future Supply Chain Solutions (www.futuresupplychains.com) Future Media (www.futuremedia.in)

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Bibliography Books and Journals BAJAJ, CHETAN, 2005 , Retail management. Newdelhi. Oxford university press GUPTA, RAHUL, 2004 , Food Retailing Emerging trends, Hyderabad.icfai books

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