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VIEWPO IN T
The Honda Cars Philippines Inc. (HPCI) is a well-planned industry. It has a good prospect in the utility services. Having wide possibility for progress in the future, viewing the market demands.
I.
Strength
V. AREAS O F CO N SIDERATI ON
Innovation
Strong brand equity Unique products Market share leadership in smart segment Production system that is refined over the years Popularity which result for the betterment of the company
V. AREAS O F CO N SIDERATI ON
Weaknesses Cost structure is high Requires privileged purchase deposit Civic model is consider as one of the major weaknesses of Honda company In truck line, Honda Company is not offering strong products and proposals.
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Opp o rtun it ies Honda can increase its production by focusing on sales and research Various models are there which caters the lower segment Fuel efficiency T hreats
Economic slowdown Lower cost competitors All external changes like taxes, politics and government
What if Honda Cars Phils. Inc. announces voluntary recall of some Honda cars? What if competitors uses the same technology?
Provide a great performance cars Provide a high and powerful research and development Example: Revolutionary engine technology