THE

TIME MACHINE OGR POST

Introduc6on
This essay is an analysis of the use of animated lms to inuence children, inves6ga6ng the its origins and jus6ca6ons. It par6cularly focuses on the contemporary lm Happy Feet(2006, dir. George Miller), an animated feature lm that was a box oce success but was widely cri6cised for its propaganda content. The essay will begin by dening propaganda using material from Nicholas Reeves book Power of Film Propaganda : Myth or Reality (2004) It will then briey examine the historical use of art as a medium to create poli6cal inuence in order to place the term propaganda in context. Evidence for this will be sourced from Phillip Taylors book Muni8ons of the Mind : A History of Propaganda (2003) The essay will then discuss in detail the poli6cal and cultural context that the cri6cism of Happy Feet arises from using key sources Elizabeth Bells book, From Mouse to Mermaid: The Poli8cs of Film, Gender, and Culture (1995).and Maire Messenger-Davies reader Dear BBC : Children, Television Storytelling, and the Public Sphere (2001) This will be compared to historical uses of anima6on to inuence children, with reference to Ian Wojcik- Andrews, Children's lms: history, ideology, pedagogy, theory (2000) and Sarah Smiths Children, Cinema and Censorship : From Dracula to Dead End (2005). It will then iden6fy the links between historical and contemporary propaganda anima6on for children. The essay will then inves6gate the way in which contemporary anima6on, such as adver6sing, is o]en used to inuence children, with informa6on from Maire Messenger-Davies Children, Media and Culture (2010), and discuss the reasons this could be jus6ed.

deni6on
Dene propaganda Nicholas Reeves book Power of Film Propaganda : Myth or Reality (2004) Timeline Winsor MaCay for propaganda anima6on Eisenstein for propaganda lms Phillip Taylors Muni8ons of the Mind : A History of Propaganda (2003)

cultural
3) The cultural context (poli6cal and social) in which the topic came out of/was in reac6on to. Happy Feet environmental concerns current trend Australian lm does this have any bearing? Elizabeth Bells, From Mouse to Mermaid: The Poli8cs of Film, Gender, and Culture (1995). Maire Messenger-Davies reader Dear BBC : Children, Television Storytelling, and the Public Sphere (2001)

Whos who
4) An illustrated whos who of key individuals associated with given topic, with a clear explana6on of what you think their signicance is and why. Disney, Eisenstein, Winson etc

historical
5) Historical examples of key words/images/artefacts associated with given topic and an assessment of their importance. historical uses of anima6on to inuence children: Disney, Popeye Ian Wojcik-Andrews, Children's lms: history, ideology, pedagogy, theory (2000) Sarah Smiths Children, Cinema and Censorship : From Dracula to Dead End (2005). links between historical and contemporary propaganda anima6on for children.

contemporary
How contemporary anima6on is used to inuence children Adver6sing, merchandising, jus6ca6ons Maire Messenger-Davies Children, Media and Culture (2010)

Conclusion
7) A bullet point conclusion.

BIBS AND REFS

Wojcik-Andrews, Ian (2000) Children's lms: history, ideology, pedagogy, theory Psychology Press Bell, Elizabeth (1995) From Mouse to Mermaid: The Poli8cs of Film, Gender, and Culture. [online]. Indiana University Press. Available from:<hhp://lib.myilibrary.com?ID=207886> 8 March 2012
Smith, Sarah (2005) Children, Cinema and Censorship : From Dracula to Dead End London: I.B. Tauris Reeves, Nicholas (2004) Power of Film Propaganda : Myth or Reality? London: Con6nuum Interna6onal Publishing Taylor, Philip M (2003) Muni8ons of the Mind : A History of Propaganda UK: Manchester University Press Messenger-Davies, Maire 92001) Dear BBC : Children, Television Storytelling, and the Public Sphere NY: Cambridge University Press Messenger Davies, Maire, (2010) Children, Media and Culture Maidenhead: Open University Press