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Hoboken, NJ, USA: Wiley, 2008. p 19 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=19 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 20 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=20 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 21 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=21 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 22 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=22 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 23 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=23 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 24 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=24 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 25 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=25 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 26 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=26 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 27 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=27 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 28 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=28 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 29 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=29 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 30 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=30 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 31 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=31 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 32 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=32 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 33 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=33 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 34 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=34 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 35 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=35 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 36 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=36 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 37 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=37 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 38 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=38 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 39 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=39 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 40 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=40 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 41 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=41 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 42 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=42 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.