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INTRODUCTION
This report discusses the Chinese distilled spirit market in China mainly from the following sections. - Size of Chinese Distilled Spirit Market in China Based on Zeefer's China Market Size Formula, by the analysis on China Chinese distilled spirit market size, industry sales revenue and domestic Chinese distilled spirit output in 2008 - 2010, this report presents a picture of the real development of Chinese distilled spirit market in China and changes in the overall market size. - Hot Areas of China Chinese Distilled Spirit Market Based on the comparison and analysis on China's Chinese distilled spirit production and import in different provinces or cities, this report points out those hot areas in China for Chinese distilled spirit market deserve most attention. - Top 10 Enterprises in China Chinese Distilled Spirit Industry Based on the comparison and analysis on top 10 leading enterprises in China Chinese distilled spirit industry in terms of sales revenue, market share and number of employees, the report shows their positions in the Chinese distilled spirit market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Chinese Distilled Spirit Market This report analyzes the Chinese distilled spirit market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of Chinese distilled spirit product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported Chinese distilled spirit products, foreign enterprises and enterprises in other forms. It
also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current Chinese distilled spirit market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Chinese Distilled Spirit Products In this section, the report includes the main source countries / regions of imported Chinese distilled spirit products for China and their market shares, the domestic destinations of imported Chinese distilled spirit products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced Chinese distilled spirit products and shares of these destinations, major origins of the exported Chinese distilled spirit products and their shares. - Chinese Distilled Spirit Industry Standards in China The report lists relevant national standards and/or industrial standards concerning Chinese distilled spirit products generally accepted in the Chinese distilled spirit industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Chinese Distilled Spirit Importers in China The report lists 10 major importers for Chinese distilled spirit products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Chinese Distilled Spirit Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Chinese Distilled Spirit Market Report presents the current situation, the growth rate and profitability of the Chinese distilled spirit industry in China.
DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.
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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE CHINESE DISTILLED SPIRIT MARKET SIZE.......3 2.2 ANALYSIS ON THE CHANGES IN CHINESE DISTILLED SPIRIT PRODUCTION VOLUME IN RECENT YEARS ................................................5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6 CHAPTER 3 HOT SPOTS FOR CHINESE DISTILLED SPIRIT PRODUCTS ACROSS CHINA .....................................................................................................10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12 4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF CHINESE DISTILLED SPIRIT PRODUCTS.........................................................................18 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED CHINESE DISTILLED SPIRIT PRODUCTS ............................18 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................20 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................23 CHAPTER 6 THE MARKET SHARE...................................................................25 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................25 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................25 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................27 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................29 6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ..........................................................................................................29 6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION VOLUME................................................................................30 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................32
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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............32 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................34 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................36 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................38 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................40 7.1 SICHUAN YIBIN WULIANGYE GROUP CO., LTD. ...............................40 7.2 MAOTAI GROUP CO., LTD. ........................................................................40 7.3 LUZHOU LAOJIAO GROUP CO., LTD......................................................41 7.4 HUBEI DAOHUAXIANG GROUP ..............................................................42 7.5 SHANXI XINGHUACUN FENJIU GROUP CO., LTD. ............................42 7.6 JIANGSU YANGHE WINERY CO., LTD....................................................43 7.7 HUBEI ZHIJIANG GROUP CO., LTD. ........................................................43 7.8 SICHUAN JIANNANCHUN GROUP CO., LTD.......................................44 7.9 JIANGXI SITIR LIQUOR CO., LTD..............................................................45 7.10 SICHUAN LIANGJIU GROUP CO., LTD. ................................................45 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................47 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................48
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CHAPTER 3 HOT SPOTS FOR CHINESE DISTILLED SPIRIT PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of Chinese distilled spirit mfg. enterprises above designated size across China
Xinjian 13
Beijing 7 Tianjin 6
Qinghai <4
Ningxia 9
Shanxi 17 22
60 Shandong 208
Guangxi 20
Guangdong 34
Hainan
1 10 20 40 70 160
Sichuan, Shandong and Henan are the major production bases for Chinese distilled spirit in China. From Jan. to Nov. 2010, enterprises engaged in Chinese distilled spirit production above designated size in the above three areas added up to 606 firms, accounting for about 37.71% of all Chinese
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign Chinese distilled spirit mfg. enterprises across China and the changes in the percentage of numbers of major type of ownership enterprises
2008
Percentage of foreign enterprises 1228 in term s of the num ber of oreign-funded 25 enterprises in 2010
2009
2010
e of ownership
Changes in the percentage 1607 of 1434 num bers of m ajor type of 25 22 ow nership enterprises
1585
1.37%
98.63%
29% 5% 6%
60%
2009 Joint-equity
2010 Others
State-ow ned
In 2010, among the 1,607 Chinese distilled spirit mfg. enterprises above designated size across China, 22 are foreign enterprises, accounting for about a share of 1.37% of all. In terms of the number of enterprises, there were 3
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