CHINA CANNED VEGETABLE & FRUITS MARKET REPORT

Beijing Zeefer Consulting Ltd. August 2011

INTRODUCTION
This report discusses the canned vegetable & fruits market in China mainly from the following sections. - Size of Canned Vegetable & Fruits Market in China Based on Zeefer's China Market Size Formula, by the analysis on China canned vegetable & fruits market size, industry sales revenue in 2008 - 2010, this report presents a picture of the real development of canned vegetable & fruits market in China and changes in the overall market size. - Hot Areas of China Canned Vegetable & Fruits Market Based on the comparison and analysis on import in different provinces or cities, this report points out those hot areas in China for canned vegetable & fruits market deserve most attention. - Top 10 Enterprises in China Canned Vegetable & Fruits Industry Based on the comparison and analysis on top 10 leading enterprises in China canned vegetable & fruits industry in terms of sales revenue, market share and number of employees, the report shows their positions in the canned vegetable & fruits market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Canned Vegetable & Fruits Market This report analyzes the canned vegetable & fruits market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of canned vegetable & fruits product and regional markets in China in terms of sale revenue, profitability, number of enterprises and the value of imports... The report offers data on the market shares of imported canned vegetable & fruits products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of

major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current canned vegetable & fruits market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Canned Vegetable & Fruits Products In this section, the report includes the main source countries / regions of imported canned vegetable & fruits products for China and their market shares, the domestic destinations of imported canned vegetable & fruits products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced canned vegetable & fruits products and shares of these destinations, major origins of the exported canned vegetable & fruits products and their shares. - Canned Vegetable & Fruits Industry Standards in China The report lists relevant national standards and/or industrial standards concerning canned vegetable & fruits products generally accepted in the canned vegetable & fruits industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Canned Vegetable & Fruits Importers in China The report lists 10 major importers for canned vegetable & fruits products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Canned Vegetable & Fruits Industry in China Based on the concise analysis on the sales revenue, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Canned Vegetable & Fruits Market Report presents the current situation, the growth rate and profitability of the canned vegetable & fruits industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE CANNED VEGETABLE & FRUITS MARKET SIZE ....................................................................................................................................3 2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5 CHAPTER 3 HOT SPOTS FOR CANNED VEGETABLE & FRUITS PRODUCTS ACROSS CHINA ...............................................................................9 CHAPTER 4 INDUSTRY OVERVIEW................................................................11 4.1 A SUMMARY ON THE INDUSTRY............................................................11 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF CANNED VEGETABLE & FRUITS PRODUCTS ................................................................17 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED CANNED VEGETABLE & FRUITS PRODUCTS....................17 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................19 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22 CHAPTER 6 THE MARKET SHARE...................................................................24 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................24 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................24 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................26 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................28 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................30 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................32
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6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38 7.1 TIANJIN CHALTON TOMATO PRODUCT CO., LTD............................38 7.2 COCONUT PALM GROUP HAINAN COCONUT JUICE BEVERAGE CO., LTD.................................................................................................................39 7.3 XINJIANG CHALKIS TOMATO PRODUCTS CO., LTD. ........................39 7.4 SHANGHAI MALING AQUARIUS CO., LTD. .........................................40 7.5 WEIHAI ANDA FOODSTUFF CO., LTD....................................................41 7.6 FUJIAN ZISHAN GROUP CO., LTD...........................................................41 7.7 FUJIAN TAIFU FOODSTUFF CO., LTD. ....................................................42 7.8 HUNAN SANTANG FOOD CO., LTD. ......................................................42 7.9 COCONUT PALM GROUP HAIKOU CANNED FOODSTUFFS CO., LTD..........................................................................................................................43 7.10 SANHE FOODSTUFF (SANMING) CO., LTD.........................................44 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47

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CHAPTER 3 HOT SPOTS FOR CANNED VEGETABLE & FRUITS PRODUCTS ACROSS CHINA
Figure 4 Nationwide distribution map of canned vegetable & fruits mfg. enterprises above designated size across China

Heilongjiang <4 Jilin Inner Mongolia <4 Hebei Liaoning 57

Xinjian 44

Beijing <4 Tianjin 8

Qinghai

Shanxi Ningxia < 4 16 Gansu 6 Shaanxi

22 Shandong 100

Henan 20 Hubei 38

Tibet Sichuan 13 7 Chongqing Guizhou 5 Yunnan 4

Hunan 49

Jiangsu Anhui 30 Shanghai 27 4 Zhejiang 75 Jiangxi 12 Fujian 113

1-3 4-6 7-9 10-29 30-69 70+

Guangxi 29

Guangdong 33

Hainan <4

1 4 7 10 30 70

Fujian, Shandong and Zhejiang are the major production bases for canned vegetable & fruits in China. From Jan. to Nov. 2010, enterprises engaged in canned vegetable & fruits production above designated size in the above three
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign canned vegetable & fruits mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 628 in term s of the num ber of oreign-funded 148 enterprises in 2010

2009

2010

e of ownership

Changes700 in the percentage of 720 num bers of foreign-funded 168 166 enterprises

554

Private oreign-funded Joint-equity Others Private oreign-funded 76.94% Joint-equity Others

23.06%

340 148 21 119 54% 24% 3% 19%

19% 3% 24%

54%

16% 386 5% 168 34 24% 112 55% 24% 5% 55% 16%

15% 410rivate 5% 166 nded

33 111 57% 23% 5% 57% 15%

23%

2008 Private Foreign-funded Others type of ow nership Joint-equity

2009

2010 Foreign-funded Others

In 2010, among the 720 canned vegetable & fruits mfg. enterprises above designated size across China, 166 are foreign enterprises, accounting for about a share of 23.06% of all. In terms of the number of enterprises, there were 2
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