CHINA CANNED SEAFOODS MARKET REPORT

Beijing Zeefer Consulting Ltd. May 2011

INTRODUCTION
This report discusses the canned seafoods market in China mainly from the following sections. - Size of Canned Seafoods Market in China Based on Zeefer's China Market Size Formula, by the analysis on China canned seafoods market size, industry sales revenue in 2008 - 2010, this report presents a picture of the real development of canned seafoods market in China and changes in the overall market size. - Hot Areas of China Canned Seafoods Market Based on the comparison and analysis on import in different provinces or cities, this report points out those hot areas in China for canned seafoods market deserve most attention. - Top 10 Enterprises in China Canned Seafoods Industry Based on the comparison and analysis on top 10 leading enterprises in China canned seafoods industry in terms of sales revenue, market share and number of employees, the report shows their positions in the canned seafoods market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Canned Seafoods Market This report analyzes the canned seafoods market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of canned seafoods product and regional markets in China in terms of sale revenue, profitability, number of enterprises and the value of imports... The report offers data on the market shares of imported canned seafoods products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the

current canned seafoods market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Canned Seafoods Products In this section, the report includes the main source countries / regions of imported canned seafoods products for China and their market shares, the domestic destinations of imported canned seafoods products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced canned seafoods products and shares of these destinations, major origins of the exported canned seafoods products and their shares. - Canned Seafoods Industry Standards in China The report lists relevant national standards and/or industrial standards concerning canned seafoods products generally accepted in the canned seafoods industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Canned Seafoods Importers in China The report lists 10 major importers for canned seafoods products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Canned Seafoods Industry in China Based on the concise analysis on the sales revenue, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Canned Seafoods Market Report presents the current situation, the growth rate and profitability of the canned seafoods industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE CANNED SEAFOODS MARKET SIZE ...................3 2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5 CHAPTER 3 HOT SPOTS FOR CANNED SEAFOODS PRODUCTS ACROSS CHINA .......................................................................................................9 CHAPTER 4 INDUSTRY OVERVIEW................................................................11 4.1 A SUMMARY ON THE INDUSTRY............................................................11 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF CANNED SEAFOODS PRODUCTS .....................................................................................16 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED CANNED SEAFOODS PRODUCTS.........................................16 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................18 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................19 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................20 CHAPTER 6 THE MARKET SHARE...................................................................22 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................22 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................22 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................24 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................26 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................28 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............28 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................30

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6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................32 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................34 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................36 7.1 FOSHAN SHUNDE GANZHU CANNED FOODS CO., LTD.................36 7.2 SHANGHAI MALING (RONGCHENG) FOOD CO., LTD. ....................37 7.3 DALIAN XINGTAI AQUATIC PRODUCTS CO., LTD. ...........................37 7.4 ZHUANGHE HAIXING AQUATIC PRODUCTS CO., LTD. ..................38 7.5 FOSHAN SHUNDE YUEHUA CANNED FOOD CO., LTD. ..................39 7.6 YUEYANG HONGMIANLING FROZEN AQUATIC CO., LTD. ...........39 7.7 YANTAI HANHE FOOD CO., LTD. ...........................................................40 7.8 DONGSHAN COUNTY HUACHANG FOOD CO., LTD........................41 7.9 GUANGZHOU EAGLE COIN ENTERPRISES GROUP CORP...............41 7.10 NINGBO TROPICAL FOOD MANUFACTURING CO., LTD. .............42 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................43 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................44

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CHAPTER 3 HOT SPOTS FOR CANNED SEAFOODS PRODUCTS ACROSS CHINA

Figure 4 Nationwide distribution map of canned seafoods mfg. enterprises above designated size across China

Heilongjiang

Jilin Inner Mongolia <4 Hebei Liaoning 7

Xinjian

Beijing Tianjin <4

Shanxi Qinghai Ningxia Gansu Shaanxi Tibet Sichuan <4 Henan Hubei <4 Chongqing Guizhou Hunan <4

Shandong 7

Jiangsu Anhui < 4 Shanghai <4 <4 Zhejiang 5 Jiangxi < 4 Fujian 6

1-3 4-5 6-8 9+

Yunnan

Guangxi

Guangdong 11

1 4 6 9

Hainan

Guangdong, Liaoning and Shandong are the major production bases for canned seafoods in China. From Jan. to Nov. 2010, enterprises engaged in canned seafoods production above designated size in the above three areas
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign canned seafoods mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 43 in term s of the num ber of oreign-funded 18 enterprises in 2010

2009

2010

e of ownership Private oreign-funded

Changes in the percentage of 48 45 num bers of foreign-funded 14 13 enterprises

35

15 18
27.08%

23%

22 20% 14 9 31% 49% 31% 0% 20%

49%

25%

23rivate 13 nded

Others Private oreign-funded 72.92% 0 Others

10 35% 42% 0% 23%

42%

27%

48%

12 48% 27% 0% 25%

35%

2008 Foreign-funded Others type of ow nership Private

2009 Foreign-funded

2010 Others

In 2010, among the 48 canned seafoods mfg. enterprises above designated size across China, 13 are foreign enterprises, accounting for about a share of 27.08% of all. In terms of the number of enterprises, there were 1 foreign

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