June 14-19, 2011

WORLD HEADQUARTERS CHICAGO ILLINOIS U.S.A. EUROPEAN HEADQUARTERS NIJKERK, THE NETHERLANDS ASIAN HEADQUARTERS TAICHUNG, TAIWAN

SRAM

Ashland Super-D Media Tour

3 rd Stop 2011Gold Rusch Tour
QUOTE OF THE WEEK

Rebecca Rusch, Katie Holden and myself witnessed a group of ladies ride with major courage and perseverance. There are some gnarly bruises to prove what they overcame and accomplished.

LINDSEY VOREIS
ASHLAND, OR - With a goal of increasing female participation in the male dominated discipline of gravity events Rebecca Rusch hand selected 6 female media representatives of various riding ability to join her, Lindsey Vories and Katie Holden for a 5 day Media Camp in conjunction with the Ashland Super D. All of the media were strong riders, but none of them had ever taken part in a gravity oriented race. During the camp, the women pre-rode the course with the pros, discussed riding skills and technique, nutrition, race-day strategy and race etiquette.
Rusch Relations PO Box 7241 Ketchum, ID 83340 | rebecca@rebeccarusch.com www.rebeccarusch.com

June 14 - 19, 2011 | SRAM Ashland Super D - Media Tour Report Third Stop - SRAM Gold Rusch Tour - Ashland, OR

ACTIVITIES
Ride Clinics 2 full days of pre-riding Super D course with hands on coaching. Each participant rode Specialized Safires with SRAM 2X10 groupos. The group spent time sessioning technical sections of the course until each participant felt confident in their riding ability. The progression of skill and confidence over three days was impressive.

SRAM Chainless Challenge All attendees were encouraged to participate in this fun event. A visit to the local thrift store for race dresses added color to the event. Adding some spice to the Chainless Challenge. Ashland Super D Race The Ashland Super D has quickly become one of the premier Super D races in the nation, drawing top riders and pros from all over the US. It features nearly 5,000 of descending and 800 of climbing in just over 12 miles of flowing single track and fire roads. All but one of the journalists raced and everyone was all smiles at the finish.

Rusch Relations PO Box 7241 Ketchum, ID 83340 | rebecca@rebeccarusch.com www.rebeccarusch.com

June 14 - 19, 2011 | SRAM Ashland Super D - Media Tour Report Third Stop - SRAM Gold Rusch Tour - Ashland, OR

EVENT HIGHLIGHTS
Having SRAM Pro Women share their riding experience. Clinic participants riding ability ranged from beginner to advanced-intermediate and all participants showed exponential improvement in skills within a few days. All journalists were able to ride SRAM 2X10 MTB drivetrain on Specialized Safires Benny Cruickshank and Paul McClain joined media camp on Thursday afternoon to pre-ride the Super D course with the ladies. This was followed by an Avid brake presentation given by Paul where all 6 media persons received a set of Avid brakes. Participation in the SRAM Chainless Challenge on Friday where all women associated with the media camp chose to dress up for the event in order to alleviate some pre-race anxiety! SRAM athlete Katie Holden won the Womens Pro Race. Having riders (male and female) stop us on the trail and after the race and ask us how they could sign up for this program.

MEDIA LINKS
Local TV/media coverage of Ashland Mountain Challenge with a little Rebecca Rusch coverage of her tour. KDRV TV Mountain Flyer Magazine Womens Adventure Magazine Attending Journalists: Kristin Butcher: Bike Magazine Rebecca Heaton: Editor - Womens Adventure Magazine Kristy Holland: freelance Evelyn Spence: Bicycling, Prevention, ESPN W Berne Broudy: freelance; Outside Magazine, Bike Magazine, Self, Womens Health Trina Ortega: Editor - Mountain Flyer Magazine Next Stop: WHEELGIRLS MTB CLUB SUN VALLEY, ID JUNE - JULY 2011

Rusch Relations PO Box 7241 Ketchum, ID 83340 | rebecca@rebeccarusch.com www.rebeccarusch.com